Selling to the Negro (1954)

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raleighmarketing247

raleighmarketing247

Күн бұрын

Welcome to our deep dive into "Selling to the Negro," a documentary from 1954 that sheds light on the marketing strategies targeted at African American (Black, BIPOC, or whatever new term we have these days) consumers during a pivotal time in history. Join us as we unpack the messages, stereotypes, and implications embedded in this film.
In this video, we'll explore the historical context surrounding the portrayal of African Americans in advertising and how it reflects broader societal attitudes of the time. From racial stereotypes to targeted marketing tactics, we'll analyze the strategies used to sell products to the African American community in the 1950s.
But our exploration doesn't stop there. We'll also examine contemporary perspectives and reactions to this documentary. Have buying patterns truly evolved since 1954, or do remnants of these marketing tactics still linger in today's advertising landscape? We invite you to share your thoughts and insights in the comments section below.
As we navigate through this sensitive topic, we recognize the potential for discomfort and offense. It's crucial to approach these discussions with empathy, understanding, and a commitment to learning from the past to shape a more inclusive future.
Join us on this journey of reflection, education, and dialogue as we confront the legacy of "Selling to the Negro" and its relevance in today's society. Hit the like button, subscribe to our channel, and let's dive into this important conversation together.
#raleighmarketingstamp #targetaudience #salestraining

Пікірлер: 7 100
@pbetftdi
@pbetftdi Ай бұрын
I started using this as a training video for my employees yesterday. HR wants to see me.. I’m sure it’s to tell me what a great job I’m doing.
@TheVicar
@TheVicar Ай бұрын
I expect they've relocated your office to an offsite location
@Alphahydro
@Alphahydro Ай бұрын
​@TheVicar actually allowing them to work from home for a week until sorting the details out.
@TorquilBletchleySmythe
@TorquilBletchleySmythe Ай бұрын
Your DEI credits will be bountiful, sir.
@laken1804
@laken1804 Ай бұрын
You're getting sacked!
@quatreraberbawinner2628
@quatreraberbawinner2628 Ай бұрын
So hows the promotion?
@EzekielBrockmann
@EzekielBrockmann Ай бұрын
Fun Fact: You did not search for this.
@firebird6522
@firebird6522 Ай бұрын
True.
@mainstreetsaint36
@mainstreetsaint36 Ай бұрын
Fact 😮
@franko8572
@franko8572 Ай бұрын
I searched “selling a négrö”. I was looking for a “how to”, but instead it brought up “selling to a négrö”.
@AegisAuras
@AegisAuras Ай бұрын
I did. 🗿
@IAm-qf2xb
@IAm-qf2xb Ай бұрын
@@chunderbuckethm ok what exactly were your search terms?
@ryanp5826
@ryanp5826 Ай бұрын
The most shocking thing about this video is remembering that staff used to talk to customers.
@1940limited
@1940limited Ай бұрын
And that everyone was well dressed and respectful.
@sonnysantana5454
@sonnysantana5454 Ай бұрын
​@@1940limited , too funny ive gone in some stores where the double digit IQ's wanted to yell across the area to explain what i wanted and they actually seemed annoyed that i made them walk over to me because i don't care to raise my voice
@sallygomez8799
@sallygomez8799 Ай бұрын
Unheard of now a days
@sntmdsa3628
@sntmdsa3628 Ай бұрын
Yeah but back then they were paid a living wage
@mikegee8875
@mikegee8875 Ай бұрын
​@@sntmdsa3628retail never paid a living wage and was never meant to
@bensonabernathy4664
@bensonabernathy4664 17 күн бұрын
Why is this being randomly recommended to a lot of people in the last 2 weeks? The KZbin algorithm is really something interesting.
@djpopcorn
@djpopcorn 17 күн бұрын
yeah weird. I have absolutely no idea why i got recommended this. All I usually do on youtube is listen to old record uploads.
@calvinquallss4905
@calvinquallss4905 16 күн бұрын
This also happened to me
@reviewbridge3400
@reviewbridge3400 15 күн бұрын
Must be my subscription to Ebony Magazine.
@Roach4-l7x
@Roach4-l7x 15 күн бұрын
I guess youtube wants us to work in retail.
@TheKitchenerLeslie
@TheKitchenerLeslie 15 күн бұрын
Google needs to remind everyone about racism before the next wave of riots... you know it's coming
@jmd12127
@jmd12127 Ай бұрын
1:50 - When he specifically asks for Air Jordans, don't try to sell him Converse.
@miltonhollis703
@miltonhollis703 29 күн бұрын
Be better off with Converse ..NO SLAVE INVOLVED IN CONVERSE Making shoes...
@coreyswaz5702
@coreyswaz5702 28 күн бұрын
New Balance all day!
@unkelruckuss
@unkelruckuss 28 күн бұрын
When he specifies Watermelon don't try to sell him Grape Drank.
@TheCaptainZodo
@TheCaptainZodo 28 күн бұрын
@@unkelruckuss Cool it with the racist remarks.
@firefly44220
@firefly44220 27 күн бұрын
Don’t knock the chucks 😂
@Mitch2294
@Mitch2294 Ай бұрын
My sales will be going up this year. Thanks for the video.
@JS-ti8ny
@JS-ti8ny Ай бұрын
lol. Good luck. NIKE mastered the “Art” of “selling to the negrow” Billion$ made on Hi tops alone…..
@MirzaAhmed89
@MirzaAhmed89 Ай бұрын
How did you advertise in a magazine that no longer exists?
@Northwind000
@Northwind000 Ай бұрын
​@@Ere.b.Israel💀💀
@joefer5360
@joefer5360 Ай бұрын
@@Ere.b.Israel Only the highest quality chicken and watermelon. No shoddy farmers worked on those melons and chickens. The finest cuts and deep frys you've ever seen.
@PrettyGoodShot
@PrettyGoodShot Ай бұрын
Good luck. I believe in you.
@Smmmile
@Smmmile Ай бұрын
When it comes to capitalism, the only colour that matters is that of your money.
@awesomeferret
@awesomeferret Ай бұрын
Hence why most people view it to be the most progressive economic system. You can't change the color of your skin, but you can start a business and build wealth.
@PerspectiveEngineer
@PerspectiveEngineer Ай бұрын
Amen!
@joebloe4374
@joebloe4374 Ай бұрын
GREEN
@theotherohlourdespadua1131
@theotherohlourdespadua1131 Ай бұрын
Except in Asia, money has color there. If it ain't in Greenbacks don't expect good service...
@Electra-xm7lu
@Electra-xm7lu Ай бұрын
No, not really, in USA the social machinations of politicians trying to secure "voter blocks" undermined the market economy - despite being a capitalist nation and, allegedly, "free". Granted, the signs used to say "Whites Only" not "US Dollar Only". In essence, it was big government dictating social interaction and fomenting identity politics to secure ITS position and wealth at the expense of national cohesion and dignity.
@oxfordbambooshootify
@oxfordbambooshootify 14 күн бұрын
Starting my first shift at footlocker tomorrow and this video couldn't have come at a better time
@Chinnnnuz
@Chinnnnuz 11 күн бұрын
😂
@tjhicks3600
@tjhicks3600 10 күн бұрын
Wtf were you literally locked up in the suburbs
@Syv_
@Syv_ 9 күн бұрын
@@tjhicks3600 grass
@BRAVO_FOUR_06-13
@BRAVO_FOUR_06-13 9 күн бұрын
Like, totally literally ​@@tjhicks3600
@saras.2173
@saras.2173 6 күн бұрын
I used to work at Foot Locker when I was in high school. Pro Tip: If you suggest it, the negro customer will probably purchase a shirt as well if you have one that matches the shoes they’re buying.
@AllezVous222
@AllezVous222 27 күн бұрын
A lot of people in the comments seem to be missing the context here: this video was created by Ebony magazine to advertise to its potential clients (companies that it wanted to advertise in its magazine). The video was made by Ebony, and only seems to “racist” to audience today because it’s actually addressing racism head - on. Just because you’re uncomfortable by something, that doesn’t automatically make it offensive. If anything, Ebony magazine was trying to break down barriers with this video, by convincing big brands not to turn away from Black customers, but - rather, to embrace them. This channel REALLY needs to provide historical context for this video; it’s just the responsible thing to do when presenting a relic of the past.
@rylanrussell9595
@rylanrussell9595 27 күн бұрын
You're really socially disconnected and take the racial identity crap way too seriously. Nobody here except yourself takes any of this seriously, this video was posted for humor, because by today's over the top standard of political correctness, this video comes across to a normal person as being absurd. You should really consider getting out and observing normal people in their interactions. I suspect you spend way too much time either at work, or academics, and not nearly enough out socializing in the real world.
@crack_headJoe-biden
@crack_headJoe-biden 27 күн бұрын
Not racist at all!!
@kevztunz
@kevztunz 26 күн бұрын
Exactly. When taken in it's proper context, this video is actually very progressive. They are literally saying "here is a marginalized community who is starting to thrive socially and financially, and we need to reconsider old stereotypes if we want to succeed in the modern world."
@AlasNueveTres
@AlasNueveTres 26 күн бұрын
I'm pretty sure everyone knows the black community is being segregated during those times, but a lot are rising in wealth. Some people just don't understand the logic on this ad.
@CaptnHampton22
@CaptnHampton22 26 күн бұрын
Yes, the comments of this video are disgusting and ignorant. Thanks for the clarification. Racist boomers love to find each other in these videos.
@bsartist3373
@bsartist3373 Ай бұрын
The fixation on luxury designer brands is still true.
@erossinema8797
@erossinema8797 Ай бұрын
In reality, many of those designer brands are not purchased by real rich people like Elon Musk, etc... They have clothes custom made by high end stalwarts like Dior. But they go to the House of Dior. It was not made from some authorized, mass marketing, 3rd party garment manufacturer. Remember Munsingwear, Van Heusen, Haggar? Well they make clothes under contract from companies like Tommy Hilfiger, Calvin Klein, etc..
@1994CPK
@1994CPK Ай бұрын
They think other admire them, most of the time I assume they stole it
@BigRW
@BigRW Ай бұрын
@@1994CPK That's pretty funny.
@RAAM855
@RAAM855 Ай бұрын
Well when you're looked down upon by most you develop a complex that tries to dress to impress. Also you dress good to feel good. And that probably was the only thing they looked forward to cause what else can you do in that craooy situation where moving up is nigh impossible
@EaglesFan989
@EaglesFan989 Ай бұрын
@@bsartist3373 you mean fake lux brands
@teddrewflack400
@teddrewflack400 Ай бұрын
Amazing , not a single item locked behind glass
@EaglesFan989
@EaglesFan989 Ай бұрын
😂
@williamweigt7632
@williamweigt7632 Ай бұрын
No need to
@Ere.b.Israel
@Ere.b.Israel Ай бұрын
Unlike these days
@Hffjjfhjjgfjjkkkff
@Hffjjfhjjgfjjkkkff Ай бұрын
Hilarious!
@user-ch6um1vn8x
@user-ch6um1vn8x Ай бұрын
@@williamweigt7632 So much has changed. The went from respectable to downright disgusting and despicable real quick.
@bluespinningdotinspace
@bluespinningdotinspace 17 күн бұрын
My KZbin feed has taken years to become what it is and its beautiful
@C-Lyfe85
@C-Lyfe85 10 күн бұрын
Actually, KZbin was much better when it started. They censor things, and they really screwed up the app.
@スミル日本
@スミル日本 29 күн бұрын
2:35 "The negro family does things together as a group. The family works as a unit" i got kinda sad seeing that knowing it's the exact opposite now and how relatively recently this was...
@declineofthewest.
@declineofthewest. 29 күн бұрын
The nuclear family has been purposefully destroyed by government programming and propaganda.
@HermanWillems
@HermanWillems 29 күн бұрын
mommy, where is father ?
@TheTrueHolyDarkness
@TheTrueHolyDarkness 29 күн бұрын
Lyndon B. Johnson scammed him into going away.
@muratozsoy7116
@muratozsoy7116 29 күн бұрын
democrats enslaved them into poverty with handouts
@stevecobb2997
@stevecobb2997 29 күн бұрын
Right before The Pill ended shotgun weddings.
@planesandbikes7353
@planesandbikes7353 Ай бұрын
It's a little awkward and dated but you can tell the creators of this movie had their hearts in the right place towards their fellow man - as equals.
@MachFiveFalcon
@MachFiveFalcon Ай бұрын
Ya it's equally patronizing and oddly somehow still positive towards black people at times. I think the customer they're describing applies to a lot of people who started out working class but had upward mobility. "New money" - regardless of ethnic background.
@EuropeanLoyalist
@EuropeanLoyalist Ай бұрын
Hilarious, their crime statistics sure aren’t
@YouAreStillNotablaze
@YouAreStillNotablaze Ай бұрын
@@MachFiveFalcon Que This Aged Great theme song 🎶 _the past was doing it's best_ 🎶 well sometimes anyway
@joefer5360
@joefer5360 Ай бұрын
If you translate it all to Spanish, it sounds normal.
@kuruptzZz
@kuruptzZz Ай бұрын
Heart? They are trying to make more money by catering to an emerging demographic
@TheQuestionMarkWasEmphasized
@TheQuestionMarkWasEmphasized Ай бұрын
Much more respectful than I expected.
@PADARM
@PADARM Ай бұрын
But is "negro" not a bad word? Sorry I'm not from America
@shut-yuh-rass
@shut-yuh-rass Ай бұрын
@@PADARM In those days it was commonly used. Even African American people would use it.
@sweetpurple8812
@sweetpurple8812 Ай бұрын
@@shut-yuh-rassthey meant the film itself
@shut-yuh-rass
@shut-yuh-rass Ай бұрын
@@sweetpurple8812 For goodness' sake! LOOK AT THE YEAR OF THE FILM!!!!! Just Wow!
@TheQuestionMarkWasEmphasized
@TheQuestionMarkWasEmphasized Ай бұрын
@@sweetpurple8812 Correct
@sambowz9077
@sambowz9077 19 күн бұрын
Sounds like the perfect customer. Intelligent , thoughtful, appreciates quality ,understands you get what you pay for, possesses taste and high class.
@zetok45
@zetok45 13 күн бұрын
They used to be rather educated and civilized.
@KnightsOfTheBase2025
@KnightsOfTheBase2025 5 күн бұрын
Shurley shome mishtake
@sambowz9077
@sambowz9077 5 күн бұрын
@ Don't call me Shurley. 🤣
@RamanNoodles01
@RamanNoodles01 4 күн бұрын
@@zetok45”used to be educated and *civilized* “ is a fucking CRAZYY INSANE STATEMENT
@marcstratmann9806
@marcstratmann9806 29 күн бұрын
I thought this was going to be racist as hell.. but it was actually incredibly respectfull towards the black community and in fact with anti racist messages. Well done... to whoever made this.
@YouT00ber
@YouT00ber 29 күн бұрын
See, the 1950s weren’t so bad(often times)
@jabelar2008
@jabelar2008 29 күн бұрын
It was made by Ebony magazine, so of course it would be respectful to black people.
@Celisar1
@Celisar1 29 күн бұрын
The advice is good for how to treat anyone but talking about “the negro” is unfortunately very racist.
@Archetype73
@Archetype73 29 күн бұрын
Really???😂😂😂😂
@TrigonsTrailers
@TrigonsTrailers 29 күн бұрын
@@jabelar2008 It very well may have been commissioned by the Johnson Publishing Company (Ebony founder John H. Johnson's company), and it was a smart move.
@samzach2057
@samzach2057 Ай бұрын
Nike still shows this video to new employees!!
@turtleanton6539
@turtleanton6539 Ай бұрын
Do they😅😅😅
@fethryduck
@fethryduck 29 күн бұрын
They say that they like Quality. So Nike is the wrong Brand.
@alfonsog.3152
@alfonsog.3152 29 күн бұрын
That's great,
@LunarEchox
@LunarEchox 28 күн бұрын
Only if young black men could stop spending all money on them.. they wouldn't
@nigel900
@nigel900 28 күн бұрын
Hennessy, Burger Kang, KFC and Purple Drank…
@RodCornholio
@RodCornholio Ай бұрын
Can’t wait to show this to my black sales team at _LIDS_ . We gonna be the number #1 store in the company.
@foxxster3565
@foxxster3565 Ай бұрын
And you’ll get a mega promotion. 😂
@hosiequad
@hosiequad Ай бұрын
Make sure to say negro alot!
@rickh9507
@rickh9507 Ай бұрын
🤣🤣🤣🤣🤣
@John_the_Paul
@John_the_Paul 28 күн бұрын
@@foxxster3565 Bro is gonna be promoted to customer 💀
@truthalonetriumphs6572
@truthalonetriumphs6572 27 күн бұрын
What's a store?
@Boldnswole
@Boldnswole 20 күн бұрын
This saved my company from going bankrupt. Thank you
@gamesbond6143
@gamesbond6143 17 күн бұрын
What u sell xd
@Boldnswole
@Boldnswole 17 күн бұрын
@ we‘ve decided to sell watermelon Henny
@CoreyChambersLA
@CoreyChambersLA Ай бұрын
In other words, everyone wants to be treated with respect and common decency.
@joekillah3002
@joekillah3002 Ай бұрын
I guess back then they needed a video to understand that.
@awesomeferret
@awesomeferret Ай бұрын
@@joekillah3002 many people did, but this video also proves that many people didn't. In some ways, this video is very progressive and anti racist (while also being obviously quite racist). It's a dramatic reminder of how similar modern racism is to what it was in the 20th century (in the sense that a lot of people who are accidentally openly racist think they are being kind to minorities, when in reality, they still endorse societal segregation, then you end up with a situation where millions of people who call themselves "liberal progressives" feel that it's incredibly important to treat minorities very differently, and will attempt to call you racist if you defend Martin Luther King Jr (it's really something when a group called Black Lives Matter proudly rejects the ethos of MLK).
@awesomeferret
@awesomeferret Ай бұрын
@joekillah3002 many people did, but this video also proves that many people didn't. In some ways, this video is very progressive and anti racist (while also being obviously quite racist). It's a dramatic reminder of how similar modern racism is to what it was in the 20th century (in the sense that a lot of people who are accidentally openly racist think they are being kind to minorities, when in reality, they still endorse societal segregation, then you end up with a situation where millions of people who call themselves "liberal progressives" feel that it's incredibly important to treat minorities very differently, and will attempt to call you racist if you defend Martin Luther King Jr.
@mikeg2491
@mikeg2491 Ай бұрын
@@joekillah3002I mean when I got my food handlers permit in high school I was lectured and told to wash my hands before handling customer’s food, it seems like common sense but…
@katizz988
@katizz988 Ай бұрын
​@@joekillah3002Who are "they?"
@Killerwale-hk4wy
@Killerwale-hk4wy 23 күн бұрын
This was a lot more respectful than I expected.
@blablablabla8290
@blablablabla8290 23 күн бұрын
Yeah, the guy had good logic behind everything he was saying too lol
@Killerwale-hk4wy
@Killerwale-hk4wy 23 күн бұрын
@blablablabla8290 exactly. I was expecting a bunch of racist stereotypes. And this seemed like actual information, racially coded, but with real explanations for everything and most of the time pretty solid logic
@coreytaylor3633
@coreytaylor3633 22 күн бұрын
Honestly, it has an INCREDIBLY progressive view for the time. The end was just "they are just like everyone else so why would you treat them differently?"
@Killerwale-hk4wy
@Killerwale-hk4wy 22 күн бұрын
@@coreytaylor3633 exactly. I was bracing myself for a ridiculous amount of racism, but this was actually pretty great.
@copyright8291
@copyright8291 19 күн бұрын
Because you were sold a cartoonish image of the past.
@PaulThompsonGB
@PaulThompsonGB 28 күн бұрын
Such an odd ad to my recommended videos. The algorithm is such a strange thing.
@vwazp
@vwazp 27 күн бұрын
Perhaps it can sense your pent up latent racist frustrations like it did me
@AnimeGIFfy
@AnimeGIFfy 26 күн бұрын
Sneak peak of Trump presidency
@Greglinski
@Greglinski 26 күн бұрын
Not odd for you blacky
@Molon_Labe1776
@Molon_Labe1776 26 күн бұрын
Lol, cope
@goofygrandlouis6296
@goofygrandlouis6296 25 күн бұрын
So.. Are you suscribing to Ebony Magazine ?
@AdamPFarnsworth
@AdamPFarnsworth 13 күн бұрын
Wait, everyone else watching this wasn't searching for it?
@mattko
@mattko 13 күн бұрын
you did 🙃
@arghyaprotimhalder5592
@arghyaprotimhalder5592 5 күн бұрын
No i searched it from a book On american history especially negro 1850 to 1998 . I found an internet archive the links don't work on archive This youtube video was full length
@skankhunt3624
@skankhunt3624 29 күн бұрын
The most shocking thing about this video is how we had such a robust middle class, where businesses and corporations valued their employees and didn't pay their CEOs 300 times what they pay their workers.
@JohnMichaelson
@JohnMichaelson 29 күн бұрын
You can thank the welfare state for destroying the incentive for many to do more than the bare minimum. It didn't exist when this film was made. Neither did 70+% single mother homes.
@strnglhld
@strnglhld 29 күн бұрын
Bingo. And they wonder why people have “lost respect” these days.
@arnonroyna4420
@arnonroyna4420 29 күн бұрын
Don't shop there. That's all you can really do about it.
@user-hm1zb8js5i
@user-hm1zb8js5i 29 күн бұрын
CEOs actually get paid much less than their employees. You are confusing their net worth with their net income, which are two entirely different things. Stop it with the classism.
@skankhunt3624
@skankhunt3624 29 күн бұрын
@@user-hm1zb8js5i nice try but no one's talking about either of those things were talking about salaries.
@kingjoe3rd
@kingjoe3rd Ай бұрын
The thing about it is that this was not meant to be condescending and was made with good intentions however naive but they were trying to be as thoughtful as they could. They knew that in the past black people were ignored which is why it was important to greet them and show them that they were a valued customer.
@MemekingJag
@MemekingJag Ай бұрын
yeah, the generalisations and terminology used might make some people baulk, but inherently this is a video about how to treat those that have been dealt a hard hand in life as equals. it's surprisingly progressive for the year, and I've no doubt it was taken in as the helpful and egalitarian educational video it was.
@ApexImportExport
@ApexImportExport Ай бұрын
All of it is a trip, but I'm reminded by my grandmother indigenous dealt with all of this too.
@anajonda
@anajonda Ай бұрын
Not meant to be, but is, all the same.
@diogenesstudent5585
@diogenesstudent5585 Ай бұрын
​@@anajonda no. Not the same.
@SpaceCoffee700
@SpaceCoffee700 Ай бұрын
​@@anajondaeffort where most stay unchanged is a rarity
@alexojideagu
@alexojideagu Ай бұрын
0:45 As bizarre as this video is, that stereotype is actually even more true today, in the US, Europe and Africa. It's all about the brands and flashing them. And a rejection of looking poor, even if they can't afford it. (School kids of all races are like this too). My relative who was living on the poverty line in Nigeria and is BLIND, rejected a mobile phone from my dad because it was fairly old. He called the phone "Pure China". That was the last time my dad got him a phone. 🤣
@Erion5
@Erion5 Ай бұрын
I was thinking the same thing
@Erion5
@Erion5 Ай бұрын
Lmfao no way, your relative is so vain
@Cab00v
@Cab00v 29 күн бұрын
So true. I was about to say something similar.
@yossarian00
@yossarian00 29 күн бұрын
His eyes may be blind but still open enough to not trust Chinese brand phones. Props
@kingeling
@kingeling 29 күн бұрын
Universal stupidity of the western poor minimum wagies
@LLtrash
@LLtrash 7 күн бұрын
The saddest thing about this video is that even though a lot of what the video says still apply, the part about the family is completely wrong today. The black family unit was decimated in the last 60 years
@ShinyFlakesShinyFlakes
@ShinyFlakesShinyFlakes 2 күн бұрын
Really? How?
@Michaelair2323
@Michaelair2323 2 күн бұрын
By whom?
@thomaschristopher8593
@thomaschristopher8593 23 сағат бұрын
@@Michaelair2323 the Civil Rights Act of 1964
@Saturn-Matrix
@Saturn-Matrix 7 сағат бұрын
@Michaelair2323 Fre eMay Son cultural engineers. The welfare state didn't not exist until itbwas created. Women have incentive to have babies out of wedlock
@IDiggSocialMedia
@IDiggSocialMedia 33 минут бұрын
Our entire community has been decimated since then. Notice how we dress and took pride in ourselves much more in the 1950's.
@siggydj
@siggydj 26 күн бұрын
Sales psychologists from 1954 talking about rappers today. Goddamn time travelers
@cube2fox
@cube2fox 23 күн бұрын
"It's a well-known fact that many Ne*ro customers are influenced by the opinion of others."
@subjekt5577
@subjekt5577 23 күн бұрын
Hell everyone Who doesn't want quality products? Who doesn't hate getting sold on something else when they've already done the research on what they want? Who doesn't like to be respected? And with all the bullshit on Amazon these days even brand loyalty is coming back (but what brands to trust are completely different and it's even down to a particular product/model now)
@cube2fox
@cube2fox 22 күн бұрын
KZbin censored my comment 😠
@lordtomlluckrahthegreat9014
@lordtomlluckrahthegreat9014 22 күн бұрын
​@@subjekt5577I agree with this but, unfortunately, not all people do. Very unfortunately, most don't. As much as they'd hate to admit it, the majority just want to have a lot of things at a low price, even if it means buying garbage. Also, while seeking quality products is a good thing, I believe, if you truly desire quality, you should make your own products from raw materials. In other words: if you want something done right, do it yourself.
@ferdinand8994
@ferdinand8994 21 күн бұрын
​​@@subjekt5577brand products are not the only quality products. A 20$ leather belt is the same quality as a 500$ gucci or lv belt
@davidmella1174
@davidmella1174 Жыл бұрын
If this is not on the internet archive, please upload this there too.
@whanethewhip
@whanethewhip 5 ай бұрын
That's where most of these retro videos come from.
@alainportant6412
@alainportant6412 Ай бұрын
then how about you do it, cupcake
@piked86
@piked86 Ай бұрын
That's where it came from. You could also just do it yourself.
@laken1804
@laken1804 Ай бұрын
This video is a dinosaur.
@Tiychristianelmorenoguapo
@Tiychristianelmorenoguapo 19 күн бұрын
@@laken1804This video survived better than the dinosaurs did
@ivanc9087
@ivanc9087 23 күн бұрын
It's crazy how I'm not even black or American and yet it applies to me exactly. The socioeconomic conditions motivating this behaviour are very well explained here. It's crazy how they used to look at customers as human beings and tried to understand their core motivations to sell to them rather than trying to dumb them down to do so.
@1stHalf
@1stHalf 14 күн бұрын
Majority of the first generation immigrants live in slums when you get there. Most of them were looked down upon not just for race. We are peasants.
@whimbur
@whimbur 11 күн бұрын
They're just described the average person looking to buy something expensive and calling them a "negro." Back then and now, no one likes buying expensive garbage and everyone considers what their friends will think of when they see what they bought.
@MrBazBake
@MrBazBake 6 күн бұрын
The video is literally, "How to sell to the Negro..Step 1, don't be racist... Step 2, don't be racist... Step 3 through 100, don't be racist."
@EddieDinnage
@EddieDinnage 7 сағат бұрын
Clicked on this by accident, I can absolutely state that there was a better class of fashion and decorum back then, Eddie Murphy in the start of the video looked amazing and oozed class, sophistication and competence. I would like to see that returned for all of us, today's world is plastic and tack. Interesting video.
@dustyak79
@dustyak79 6 сағат бұрын
Fedoras need to come back . Hell let’s go a bit further and able bodied men walking around with canes!!
@Lewis-me7jr
@Lewis-me7jr 49 минут бұрын
Riiight!!! In 4 years we’ll all be wearing tattered loin cloths while we’re being abused by our Russian and Chinese overlords.
@Saufs0ldat
@Saufs0ldat 27 күн бұрын
7:34 You mean "to the", right? ....right?
@vladimironoprienko7177
@vladimironoprienko7177 26 күн бұрын
Probably, yes. But for some reason that was not what he said 🤔
@enadopato
@enadopato 26 күн бұрын
No, but “to the” left to the left to the left would be too on the nose
@dshin83
@dshin83 26 күн бұрын
Language evolves.
@SuperXzm
@SuperXzm 25 күн бұрын
Well yes, but actually no
@jameshrouda9797
@jameshrouda9797 25 күн бұрын
Long before the days of film and radio, it would have been "sell the negro".
@Eisenwulf666
@Eisenwulf666 27 күн бұрын
We all laugh because of the bad word, but this is a legit video on how to properly sell expensive articles and it's amazing how everyone is well dressed and polite to each other. I'm impressed.
@bychen5011
@bychen5011 14 күн бұрын
Negro is not a bad word
@Ioannikios174
@Ioannikios174 2 күн бұрын
I don't believe its a bad word. It just means black.
@thomaschristopher8593
@thomaschristopher8593 Күн бұрын
what bad word?
@Eisenwulf666
@Eisenwulf666 Күн бұрын
@thomaschristopher8593 "selling"
@brandonz6317
@brandonz6317 25 күн бұрын
Key and Peele need to do a 2025 updated version of this 😂😂😂
@williamrelue
@williamrelue 23 күн бұрын
Goated comment
@TheCnicus
@TheCnicus 22 күн бұрын
That show went off the air a decade ago. Besides it was just Comedy Central's desperate attempt to rip-off The Chappelle show anyway. L take
@thisnoman
@thisnoman 18 күн бұрын
File a petition for it.
@Kacpa2
@Kacpa2 18 күн бұрын
​@@TheCnicus Also there is nothing to update. This video isnt even racist. Unless someone is bothered by the n word. They are equated in the very start as all people and then progressively just go about pragmaticly treating good a customers worthy of service just like anyone else while selling the idea to reconsider their conception of black people.
@obvioushieidude7668
@obvioushieidude7668 18 күн бұрын
Maybe back in 2014 that could work. But that show has been off the air for years. Not to mention Jordan Peele has become a cringy woke sellout.
@Igor_054
@Igor_054 21 күн бұрын
Thanks! Those tips made me sell 19% more than anyone else this quarter, and I am not even part of the sales team.
@imarriedabrkfsttaco3737
@imarriedabrkfsttaco3737 Ай бұрын
Brand loyalty,looking for high quality,rejects inferior products. Sounds like a well informed,experienced customer who knows what they want. A competent sales person will knock that sales pitch out of the park.
@1940limited
@1940limited Ай бұрын
But today we settle for junk made in China.
@johnstuartsmith
@johnstuartsmith Ай бұрын
That's assuming that the lucky salesman is smart enough to be selling a truly high quality product. Unfortunately half the products on the market are going to be ranked as below average, but there will be salesmen working that much harder to convince people otherwise.
@MDuarte-vp7bm
@MDuarte-vp7bm Ай бұрын
@@johnstuartsmith A good salesman is ALWAYS selling a truly high quality product, my good sir.
@removedmotivechannel
@removedmotivechannel Ай бұрын
its the same now, with the difference that they often dont want to pay any money for those items
@SirSomnolent
@SirSomnolent 29 күн бұрын
Nah. It's a sign that you are focused on some status you've been taught to associate with owning the product and that you do not feel capable of evaluating something on its own merits.
@taylorclear-g8z
@taylorclear-g8z Ай бұрын
I really like the fellow’s suit. Also his shirt and tie combination really works in my opinion. Well done sir.
@tomd.2982
@tomd.2982 Ай бұрын
very sharp I agree
@royale7620
@royale7620 Ай бұрын
They had class back then
@patrickjones3826
@patrickjones3826 Ай бұрын
@@royale7620 Who is the "they" you're referring to?
@mikester9er
@mikester9er 25 күн бұрын
I'm sending this to the DEI resource group Teams chat at my job.
@VinylToVideo
@VinylToVideo 25 күн бұрын
If you work at a place with a "DEI resource group" I suggest you find a new job because that place will be gong out of business.
@philippos5547
@philippos5547 25 күн бұрын
@@VinylToVideo Not if it's a NGO funded with taxpayer money.
@OssianMcVeigh
@OssianMcVeigh 25 күн бұрын
​@@philippos5547Not really an NGO then is it
@autumnwinter3639
@autumnwinter3639 25 күн бұрын
I suggest you find a new job simply out of principle.
@mikester9er
@mikester9er 24 күн бұрын
@@VinylToVideo Biden admin pushed it on all government contractors. But you're probably still right.
@ScuttlebugJam
@ScuttlebugJam 12 күн бұрын
Thank you for including context in the description
@pinklemonegg
@pinklemonegg 25 күн бұрын
This video actually made me realize why consumerism is such an epidemic in the black community. Denied quality merchandise for hundreds of years, now there's some weirdly ingrained importance on performative consumption of brand name products. Don't wanna look like some poor person, even if I am, so I gotta have the designer belt and the designer shoes. I need a fancy car even if I live in a trash neighborhood. And when I'm successful, that won't change---can't be considered a success unless I wear it on my body for everyone to see
@ninototo1
@ninototo1 24 күн бұрын
this is a trend in any group of society thats poor
@ryno4ever433
@ryno4ever433 24 күн бұрын
@pinklemonegg To a slightly lesser extent, this problem exists in society at large.
@marvincool3744
@marvincool3744 24 күн бұрын
It’s a plausible theory
@Brainbaskit
@Brainbaskit 23 күн бұрын
I agree, and also I think it is just as much an epidemic in the rest of the world due to the advertising behemoth which became an unstoppable monster switching from television and print media to social media... which should actually be called insecurity marketing. That's actually what it is.
@jontaylor4511
@jontaylor4511 23 күн бұрын
this may be why some indian migrants here love their personalised number plates.
@itsmarieg5816
@itsmarieg5816 28 күн бұрын
6:16 a little friendliness and courtesy goes a long way. Anybody resents being talked down to. Wise words to live by! This is actually a very well put video and I’m so impressed that it was done back in the day
@Mortablunt
@Mortablunt 25 күн бұрын
Courtesies and respect are free but get you much.
@e.l.2734
@e.l.2734 4 сағат бұрын
People learn how to bring value to others, then civilization is made, not the other way around.
@KaiserSoza-lw9nx
@KaiserSoza-lw9nx 8 ай бұрын
still true today... perfect example... sneakers
@JEP-Tech
@JEP-Tech Ай бұрын
And branded sneakers. Must be Nikes or another brand they can trust. They won't wear generic clothes. They got the money since EBT and public housing has their other needs covered. Don't tell them they can't afford $100+ sneaks.
@feeshunter1508
@feeshunter1508 Ай бұрын
Except they don't buy, they steal
@gavriloprincip11
@gavriloprincip11 Ай бұрын
except for the part with intact familes
@danparish1344
@danparish1344 Ай бұрын
$200 + nowadays
@mememaster9703
@mememaster9703 Ай бұрын
@@JEP-Tech got that right. but back then they didnt get a million free handouts at every corner, and you really bought quality. today they dont work hard and they buy slop
@stephencaudill2422
@stephencaudill2422 4 минут бұрын
Thanks to this advice, I added Mad Dog 20/20 and Wild Irish Rose to my wine store products
@justinkrann7406
@justinkrann7406 Ай бұрын
I miss the days when everyone wore suits for no reason. I wasn’t alive but it seemed cool.
@cloud5buster
@cloud5buster Ай бұрын
It wasn't "for no reason." It was because there were social standards.
@RogueOne-77
@RogueOne-77 Ай бұрын
Honestly, throwing on a suit and all that for any occasion seems like a pain in the asshole.
@AlexanderofMiletus
@AlexanderofMiletus Ай бұрын
@RogueOne-77 You last wore a suit at age 9, and it shows.
@mikeFolco
@mikeFolco Ай бұрын
And here we have the conservative ideology distilled in one sentence.
@RogueOne-77
@RogueOne-77 Ай бұрын
@@AlexanderofMiletus Nah, I'm just saying how odd that would kinda be and I'd be very uncomfortable in a suit all the time, chill out.
@WHATISUTUBE
@WHATISUTUBE Ай бұрын
The title and year lead you to believe it's offensive, but it honestly isn't. Are we going to pretend that demography data doesn't play a role in marketing? Is that why so many games and ads stay in Japan? Because they would so strongly appeal to americans just as much as asians that they....don't bother to advertise the same products and brands here with the same ads? There are some assumptions in this video but even then they aren't disparaging or malicious.
@ArtSmosh1274
@ArtSmosh1274 Ай бұрын
Stop justifying this goofy video.
@awesomeferret
@awesomeferret Ай бұрын
@@ArtSmosh1274 stop justifying your presentist bigotry. This was a very progressive video for its time, and you know it. So, are you actually trying to defend white supramacy by calling this anti racist (for its time, remember this was made when racial segregation was still legal) film "goofy"? The funny part is, "goofy" is a great word to describe this video, but the way you thought we was "defending" it changes the context of your usage of the word "goofy" dramatically. It really does sound like you're saying "a video from the 60s that tells white people that black people are normal people who want respect is goofy and shouldn't be defended". Are you sure you want to say that?
@mikeg2491
@mikeg2491 Ай бұрын
@@ArtSmosh1274 Consider the context, there were potentially traveling salesman going out meeting black people for the first time in their lives. It wasn’t the vast melting pot like today.
@theotherohlourdespadua1131
@theotherohlourdespadua1131 Ай бұрын
Hence the TV Trope "American Kirby is Badass". If one notices the advertisement for any Kirby videogame, one can see how the Japanese ads emphasizes the cuteness of Kirby while the US ads makes Kirby fierce and not cute...
@atomictraveller
@atomictraveller Ай бұрын
as long as you don't mind being treated like an interpolated vector instead of the individual you may possibly be
@ShanesHQ
@ShanesHQ 22 күн бұрын
I followed this advice and my sales went up by 30% !!!! Thank you !
@xxfrank12
@xxfrank12 19 күн бұрын
This is the wildest thing KZbin has ever recommended for me
@PastorOnTheTrack
@PastorOnTheTrack 13 күн бұрын
😂😂😂
@JohnnyInJapan
@JohnnyInJapan 12 күн бұрын
Really?? Are you new?
@xxfrank12
@xxfrank12 11 күн бұрын
@ been on KZbin twice as long as you bud
@JohnnyInJapan
@JohnnyInJapan 11 күн бұрын
@ oh someone got really upset haha don't cry little guy. I just teasing you. And no, you haven't. You can stop with that nonsense.
@xxfrank12
@xxfrank12 11 күн бұрын
@@JohnnyInJapan says the guy typing out a paragraph 😂
@fromthesidelines
@fromthesidelines Ай бұрын
Narrated by Robert Trout, who was a CBS News correspondent and radio/TV anchor at the time.
@geraldbaker4019
@geraldbaker4019 Ай бұрын
He most notably covered assignments ranging from reporting the end of WW2 (the first man to do so), the public reactions to the Kennedy assasination, the 1964 RNC, and John Paul ll’s election as pope.
@jeffbecker8716
@jeffbecker8716 Ай бұрын
It's an AI fake. Perhaps an AI copy of Mr. Trout's voice.
@fromthesidelines
@fromthesidelines Ай бұрын
I can assure you this film is *NOT* A.I. generated. It's LEGITIMATE.
@frankflapper445
@frankflapper445 29 күн бұрын
Oh really? I thought it sounded like Ronald Reagan.
@abj7446
@abj7446 28 күн бұрын
​@@frankflapper445Ronald Reagan saying "Respect for the negro"? Ha!
@michaeltoner1993
@michaeltoner1993 Ай бұрын
I'm going to be showing this video to my sales staff Monday morning. Fantastic stuff!
@tomd.2982
@tomd.2982 Ай бұрын
I agree it's a game-changer
@tgamirov
@tgamirov Ай бұрын
Might wanna spruce up your resume beforehand
@michaeltoner1993
@michaeltoner1993 Ай бұрын
@tgamirov indeed, the inevitable increase in sales volumes in my department due to implementing the techniques shown in this video will be great for my CV
@chrisclements1169
@chrisclements1169 Ай бұрын
That oughta be a hoot.
@UmeshKumar-um7ze
@UmeshKumar-um7ze 29 күн бұрын
So... were you fired?
@SunriseLAW
@SunriseLAW Ай бұрын
2:20 "He want to be sold on quality, not price. He buys by brand, he buys quality, and he doesn't like to be switched at point of sale. These are the keys to selling to......" That is so very funny because a lot of people shop like that.
@ct-gt2dt
@ct-gt2dt 29 күн бұрын
Lots of people of different colors buy off brand and lots of different colors by heavily branded things. This type of video is how some egghead sees you and every individual who is beautifully unique. There is no color that does a specific thing. They will try to make it that way and sometimes succeed though.
@SunriseLAW
@SunriseLAW 29 күн бұрын
@@ct-gt2dt The video is a typical sales job. (assuming it is genuine and not a modern fake because a lot of them are...I think this vid may be faked)
@blackdysfunction8260
@blackdysfunction8260 29 күн бұрын
I love how they are trying to convince themselves they are like everyone else 🙄
@meteorstorm415
@meteorstorm415 28 күн бұрын
@@blackdysfunction8260 On what basis, troll account?
@ciguatera780
@ciguatera780 28 күн бұрын
i think it meant a very different thing for black people back then.
@ChungLee-h2x
@ChungLee-h2x 18 күн бұрын
Whoever made this channel needs to keep making these videos!!!!
@twoFrenchBunnys
@twoFrenchBunnys Ай бұрын
Basically treat all people in your business with the truth, respect and dignity. Somebody did things right back then.
@VegetoStevieD
@VegetoStevieD Ай бұрын
Yes, and if that fails, just make it legal to steal anything under $1,000.
@Goldengategobbler
@Goldengategobbler 25 күн бұрын
@@VegetoStevieDliterally shut up
@stoppilfering268
@stoppilfering268 21 күн бұрын
@ you do realize that black people aren’t a monolith right?
@MrSoso1050
@MrSoso1050 23 күн бұрын
Still holds up
@j.c.2514
@j.c.2514 23 күн бұрын
Still...! wow!
@ES-lx6vv
@ES-lx6vv 19 күн бұрын
RESPECT MEEE PLAYAAA????!! ​@@j.c.2514
@ATXRobot
@ATXRobot 18 күн бұрын
"And of course I always stick to business. I stay away from talk about race or religion or politics." Oh how the turn tables, eh, advertising industry?
@jblackacre2325
@jblackacre2325 17 күн бұрын
Sounds a lot like equality and this guy we don't hear about anymore... MLK Jr.
@SkyForceOne2
@SkyForceOne2 15 күн бұрын
you can NOT "stay away" from religion, politics, or any other societal beliefs. unless you are completely isolated
@michaelweber1921
@michaelweber1921 15 күн бұрын
Oh, those things were always there. The only difference now is that opinions on race, religion and politics are different to what you agree with.
@Amy-xv4sp
@Amy-xv4sp 14 күн бұрын
@SkyForceOne2 well one can if they just shut up about it, its not really a necessary conversation topic in a professional or business setting. Same with ads nowadays they get too much mingled with politcis and ideology, here in Germany even some supermarkets being like "we dont support this political party" like shut up youre a food retailet we go to you for food and not political indocrination or discrimination against voters of a certain party. Its unprofessional. But most people are unprofessional nowadays and want their opinions everywhere, brands understood that those topics make an emotional reaction if youre on their political side you will be inclined to buy but if youre bothered by their ideology you will rage about it online leading to more exposure. Still unprofessional though.
@jbrunning534
@jbrunning534 28 күн бұрын
3:07 ‘it is a pre-sold market’ I had to apologize to my phone for laughing at that one.
@Deep_Solstice
@Deep_Solstice 28 күн бұрын
😅
@cherrywilson6267
@cherrywilson6267 23 күн бұрын
Same 😂
@strangeperson700
@strangeperson700 Ай бұрын
"The family worked, lived, and bought as a unit." What happened, bro?
@jjdtwelve8467
@jjdtwelve8467 Ай бұрын
Feminist.
@scottwoodstock-fm8rz
@scottwoodstock-fm8rz Ай бұрын
78% run off on their kids
@arnoldzyphill3167
@arnoldzyphill3167 Ай бұрын
they got associated with democrats.democrats ruin everything they touch.
@mobychoc
@mobychoc Ай бұрын
Reagan
@marshall4759
@marshall4759 Ай бұрын
​@@mobychoc wrong LBJ
@blakeschreckenbach679
@blakeschreckenbach679 Ай бұрын
There was an African-American Don Draper creative type. He knew how to reach that market and made a partner at the firm for his cornering it in the 50's
@luandeandrade4119
@luandeandrade4119 28 күн бұрын
What was his name?
@JK-gu3tl
@JK-gu3tl 25 күн бұрын
I know the designer of Clio Award was black.
@TheSpoovy
@TheSpoovy 24 күн бұрын
One?
@aquaabundance4077
@aquaabundance4077 23 күн бұрын
Good ol Mad Men. And it all boils down to opportunity. As Black people, we are naturally good at marketing, so if we get the opportunity to study the field and access such jobs, we'd do well in them
@aquaabundance4077
@aquaabundance4077 23 күн бұрын
​@@TheSpoovynot many Black people got opportunities to work corporate back then
@zedaadega7420
@zedaadega7420 18 сағат бұрын
As a portuguese and as an EU citizen, I see no racism in this old film, quite the opposite. This was clearly an anti-racism film. It was a very brilliant and inteligent effort to explain to the greedy american business owners, that would make more money if they stopped beeing racists. Racism=Less profit.
@stebopign
@stebopign Ай бұрын
weird thing is... the same still applies today. the preference for luxury brands like gucci or shoes. everything is about how his friends think of his purchase.
@tomcat8662
@tomcat8662 Ай бұрын
Which is strange considering that of the top 5% of Americans who can easily afford those things, the majority don’t care to make such purchases.
@ted.angell7609
@ted.angell7609 Ай бұрын
People in Latin America tend to think this way too.
@casualcadaver
@casualcadaver Ай бұрын
People really don’t change that much be it 80 years ago or 2,500 years ago.
@mikloridden8276
@mikloridden8276 Ай бұрын
@@tomcat8662 I’m versed in fashion. Now the top 5% prefer to dress in street fashion with high priced brands. They dress like them now
@morrismonet3554
@morrismonet3554 Ай бұрын
Yes, and top brands like Glock, Draco, Smith and Wesson, and Ruger.
@pnsmexico
@pnsmexico Ай бұрын
so when are they doing the updated version?
@UnprofessionalProfessor
@UnprofessionalProfessor Ай бұрын
When accurate portrayals stop being deemed offensive/outlawed.😂
@mervinprone
@mervinprone Ай бұрын
Do not follow them around the store, do not talk to them about Taylor Swift.
@RokeJulianLockhart.s13ouq
@RokeJulianLockhart.s13ouq Ай бұрын
​@@mervinprone, that applies to everyone.
@nullset2
@nullset2 Ай бұрын
Selling to the Spic
@unitywindowdoor2260
@unitywindowdoor2260 Ай бұрын
@@mervinprone By "them", did you mean "they ass" ?
@dennis_duran
@dennis_duran 25 күн бұрын
This would go unbelievable hard as a sample
@KB7_0
@KB7_0 23 күн бұрын
which part? is it when the narrator says the n word or a specific section of the video?
@tumultoustortellini
@tumultoustortellini 18 күн бұрын
I watched this while listening to Chinesemidiboard - Jazzin out. It does go incredibly hard as background visuals and sound
@theofficialgreenkane
@theofficialgreenkane 12 күн бұрын
I learned a lot! Ready to open up shop in Brooklyn- Wish me luck!
@ivantuma7969
@ivantuma7969 Ай бұрын
I totally sympathise with these shopping habits. It's not really a black/white thing, this applies to anyone who's experienced poverty and wants just a taste of the good life. As an immigrant to the US from the Eastern Bloc - we often didn't have running water (when we did, hot water had to be boiled on the stove for baths), waited in lines to get bread, the butchers kept the best cuts to sell on the black market and out-of-season fruit was a figment of everyone's imagination (as was toilet paper and toothpaste😁). My parents came here with only $20 and a few words of English. We were often called du.. Polacks. I grew up wearing off-brands from thrift stores or Kmart, so I developed an appreciation for name brand goods and a total disdain for upselling. When I come into a store (if I'm not online) ... I already know what I want to buy - I did my research and know what I can and can't afford. The difference between then and now ... easy access to credit (and this goes for everybody). The people in these training films were paying in cash ... today, "give me the better one, and CHARGE IT!"
@EaglesFan989
@EaglesFan989 Ай бұрын
Polish chicks are hot.
@williamcollins8098
@williamcollins8098 Ай бұрын
Yeah... isn't there enough advertising around foods,and now this.What a waist,so unnecessary.
@cathcolwell2197
@cathcolwell2197 Ай бұрын
Yes, this applies directly to the working class folks I know- they want to appear to have status- acquire safety.
@Evlogite19
@Evlogite19 Ай бұрын
Unfortunately, evil, bitter, depthless, mean-spirited leftists don’t care. This applies just as well to their slightly less radical shit-lib compatriots. They hate us and will demonise as all and say that we are “pRiViLeGeD”, no matter what kind of loss or pain we’ve endured. They hate wht ppl.
@tomcat8662
@tomcat8662 Ай бұрын
When did you arrive in our fair land oh traveler from the east?
@ArtificialBanana
@ArtificialBanana Ай бұрын
Was this video produced by Ebony magazine?
@curiouscharacter1
@curiouscharacter1 Ай бұрын
I would suspect that Ebony probably scripted and produced this short film to be sent to multiple companies in the hopes of selling advertising space in their magazine. Otherwise, the repeated statistics of the success of Ebony in reaching the black audience , and the black consumers retention of said advertising would be somewhat meaningless.
@crescentmono3344
@crescentmono3344 27 күн бұрын
Yes
@bobby4500
@bobby4500 Ай бұрын
back when people had class
@chrisclements1169
@chrisclements1169 Ай бұрын
Before the Great Society handouts ruined everything.
@skellurip
@skellurip Ай бұрын
racial class
@Tbutt19911
@Tbutt19911 Ай бұрын
Class being short for “racial classifications”
@quagmoe7879
@quagmoe7879 Ай бұрын
@@skellurip What does that even mean? Lmao nobody is pretending that things were perfect back then but just looking at the way most people still dressed to go out like they gave a shit makes me long for an era that I never got to see. I was born into the age of people not giving a shit you see, and I clamor for even a hint of this sophistication to return to society.
@user-wb8iu1hl6i
@user-wb8iu1hl6i Ай бұрын
@@quagmoe7879 Tell it to someone who gives a shit
@AmandilFormenos
@AmandilFormenos 5 сағат бұрын
This video was true then and even more true today. Aged like wine.
@danielpittman889
@danielpittman889 Ай бұрын
I remember finding a book in a used book store about sales techniques for selling to various races or religions. It was racist as hell, and full of generalizations, but it also had some positive stereotypes. One point it made about selling to Hispanic customers, was that you had to close the entire family. If one dude wanted to buy a car, he would have to talk to his parents, brothers, cousins... And it wasn't uncommon for a guy to bring his extended family to the showroom to check it out. But, if a deal was made that involved payments, it was solid money in the bank because an entire family had agreed to the deal. It went on like that for many different groups of people - old people, black people, Jews, Italians, poor whites - at first I was aghast at the stereotypes; then I was impressed by the level of research involved, and the nuanced approach. I finally had to admit that there was a lot of truth in that little book if it was read properly with a critical mind. Different kinds of people truly do treat purchases differently. It's not just a matter of race or religion - marital status, level of education, financial situation, and myriad other factors play a part. What it really taught me was that a good salesperson needs to get to know his customer. You gotta be asking questions constantly, to find out what the product you're selling means to the customer. Is it a true need? A status symbol? Is it supposed to fill some psychological void in their life? It may seem like a waste of time at first; young eager salespeople tend to rush the close. The older, more seasoned salesperson almost intuitively slows down the process and gets to know the customer a little bit before jumping into product information. Anyway, I guess my point is: a video, book, conversation, etc. can be racist and still have some useful information in it. You don't want to be a racist person, but being aware of cultural differences is a very useful skill.
@Leathal
@Leathal Ай бұрын
Racism is the belief that race is the primary determinant of human ability and capacity and that this results in a superior race. Stereotypes aren’t racism, they never have been, and it’s wild that so many people have been propagandized into thinking “cognitive shortcut that evolved as a survival mechanism” is the worst evil imaginable. And even the original definition isn’t necessarily a bad thing. Those with African ancestry or Asian ancestry are significantly better on average at various tasks than my own European ancestors, and that’s fine
@sumoni
@sumoni Ай бұрын
Do you remember the name of the book?
@danielpittman889
@danielpittman889 Ай бұрын
@sumoni I wish!
@DurkMcGerk
@DurkMcGerk Ай бұрын
It's improper to notice these things though!
@cardboardboxification
@cardboardboxification Ай бұрын
it's regional values, religious values, family values, then world values, look at Afghanistan , America tried to bring them into the 21 century ... that Isn't going to happen they will continue to live like they have for the last 1000 years , they are not interested in western living standards if they were then they would have built cities and castles just like UK 500 years ago before america was a country. understanding different cultures and selling to them has nothing to do with racism , racism would be not selling to them because of their race
@aspzx
@aspzx Жыл бұрын
I wish whoever did the subtitles would put a bit more effort into making sure they're accurate especially for historical artefacts like these. There are so many mistakes that it becomes impossible to trust them which is a problem for people who are deaf or non-native speakers.
@raleighmarketing247
@raleighmarketing247 Жыл бұрын
Great point. Will do better in the future
@aspzx
@aspzx Жыл бұрын
@@raleighmarketing247 thanks, didn't really mean the whole comment to be so negative. It's a great video and thanks for uploading it. If you have other videos to upload, it might be better not to caption it with subtitles at all and either rely on KZbin's automatic captions or use their manual captioning tool. It means that any small mistakes can be easily corrected.
@bashkillszombies
@bashkillszombies Жыл бұрын
These channels are usually mass content produced by India or China using AI. They're rarely anything of quality, and if it's historical they have no respect for the history being represented.
@javassylvester478
@javassylvester478 Ай бұрын
but you speak pretty good here on youtube which is odd. dont be strange a person could google translate this
@MrJSpicoli
@MrJSpicoli Ай бұрын
It's AI. It's also how you know AI is garbage.
@HoChiMints2007
@HoChiMints2007 23 күн бұрын
"I always stick to business. I never talk about race, religion and politics. No matter what color his skin is, he's interested in making money, making a living."
@kg1574
@kg1574 13 күн бұрын
This randomly recommended video will save me tons on the ads that i am running
@Coolestmovies
@Coolestmovies 29 күн бұрын
Raleigh - I browsed your other videos. Solid work all around. Interesting that KZbin’s algorithms decided this one would go viral but it’s a fascinating historical artifact and if it draws attention to your actual work, that’s a marketing win. 👍
@Xezlec
@Xezlec Ай бұрын
The most shocking thing to me about this video is that the comments aren't a blood match. Everyone seems to agree that it's not that bad and the advertisers seem to be thinking realistically about black people as people who have had a rough time over the centuries.
@Michiganian8
@Michiganian8 Ай бұрын
Yea..right yup something like that 🧐
@user-ch6um1vn8x
@user-ch6um1vn8x Ай бұрын
They were a "respectable" people back in the 50's. Now they are just despicable. If only they could have kept some of that class instead of worrying so much about their vanity.
@ediodimacaroni
@ediodimacaroni Ай бұрын
As a centrist that happens to hold oddly neo-nazi views with very keen interest in skull sizes I agree. Nothing to do with race at all I just happen to care about it for no particular reason 😊 (This is ironic)
@kentknightofcaelin4537
@kentknightofcaelin4537 Ай бұрын
Eh... a lot of the comments here are *worse* than the video.
@Xezlec
@Xezlec 28 күн бұрын
I'm not sure why it didn't occur to me that this comment would attract them. Silly me.
@johndoe-ln4oi
@johndoe-ln4oi Ай бұрын
Alternate video title: Convincing the Caucasian to Advertise in Ebony Magazine.
@crescentmono3344
@crescentmono3344 27 күн бұрын
Is it ✡️
@lotsofLlamas
@lotsofLlamas 26 күн бұрын
Literally 😂
@jackrabbit5343
@jackrabbit5343 24 күн бұрын
Like, how are they missing it 😂
@auror9792
@auror9792 4 күн бұрын
Just when you think KZbin recommendations cant get weirder they catch you off guard with some crazy shit like this 😅.
@MichaelBoltonsEntireCatalog
@MichaelBoltonsEntireCatalog Ай бұрын
June Cleaver saw this when it was new as part of her Jive course.
@NoName-ik2du
@NoName-ik2du 29 күн бұрын
I like how they needed a full seven minutes to explain the very basic concept that buyers are all more or less the same regardless of skin color.
@kangel20
@kangel20 29 күн бұрын
Right lol
@donniedarko444
@donniedarko444 29 күн бұрын
If you actually believe that you should watch the video 20 more times
@jesseparrish1993
@jesseparrish1993 29 күн бұрын
Actually that wasn't the point of the video. It's a wonderful explanation of why black customers place an unusually high premium on brand, and that they aren't sold on price. Oh, and they responded unusually well to targeted advertising.
@maxi-me
@maxi-me 27 күн бұрын
Nah, he just need the full 7 minutes to use the _other_ N word 79 times....
@MS-ot2cz
@MS-ot2cz 27 күн бұрын
@@jesseparrish1993except that they actually closed the video out by saying so. 7:19
@andybrice2711
@andybrice2711 Ай бұрын
This reminds me of the episode of _Mad Men_ where Pete's market research discovers that a television brand is especially popular in "the negro market". But instead of taking that opportunity by advertising in black magazines, the client refuses, motivated by racism, and fires him.
@MrAbuskeleke
@MrAbuskeleke Ай бұрын
This is *exactly* what came to mind when watching this. This whole video is Pete Cosgrove's approach to race relations summed up in 7 minutes. A patronizing approach that might seem almost inane to us today, sure, but mixed with genuine insight -- black buyers were drawn to name brands because they could be sure of quality, or black buyers were inclined to spend more on consumer goods in part because segregation prevented them from spending on experiences (e.g., restaurants, the theater).
@planesandbikes7353
@planesandbikes7353 Ай бұрын
@@MrAbuskeleke and yet the advice near the end of this training film specifically recommends against patronizing the black customers, the video outright recommends treating them like all other customers.
@BannedUser-m8r
@BannedUser-m8r Ай бұрын
OMG I was thinking about this too!!! I found the episode oddly comical, because Pete, being an account man, is thinking ONLY about the bottom line, and he tries to pitch the idea on the appeal of a cost effective opportunity (i.e. finding low cost ad spaces to run the same ad campaign) . When his clients become somewhat triggered at the idea of an integrated ad campaign, Pete says something like, "don't you want to make more money??". I found it funny to watch him trying to reassure his clients' issue with race by telling them that it is a good opportunity to boost sales, lol. He then spends the rest of the episode going around asking seemingly insensitive questions, not realizing that others are thinking about race when he is thinking about sales. He came off as ignorant only because he focused on the bottom line while ignoring the racial tension of that time period. I thought Pete's last line about both him and his elevator attendant enjoying watching baseball on TV was a really nice touch to let everyone know that Pete sees a man, not the race.
@solsol1624
@solsol1624 Ай бұрын
I just wrote that and then seen your comment. So now I know it was a real magazine. I'm Irish so we don't have it here lol
@dandylion188
@dandylion188 Ай бұрын
@@MrAbuskeleke Pete's last name was Campbell. Cosgrove's first name was Ken. Pretty sure you're talking about Pete Campbell.
@culturalobserver8721
@culturalobserver8721 Сағат бұрын
I’m impressed, this is 71 years old, but the content is more mature and respectful than some “training” videos about race in today’s culture! Now we’re so bombastic, angry, hateful and insulting to others, whether white, black, etc.
@youtoobe169
@youtoobe169 Ай бұрын
The wildest part of this video 6:34 is the fact that a stockboy was wearing a suit and tie to stock the shelves
@laken1804
@laken1804 Ай бұрын
The good old days!
@N.Obody0080-se1gc
@N.Obody0080-se1gc 26 күн бұрын
@@laken1804 Yea when work uniforms were even more inconveniencing, uncomfortable, and unnecessary than they often are today!
@daniel9485
@daniel9485 21 күн бұрын
Managers often stock shelves along with employees so I wouldn’t be surprised if he is a manager
@amarissimus29
@amarissimus29 18 күн бұрын
I can see the point sailing miles above the average viewer, trained so well to react to words with involuntary hysteria rather than cogitation on context. Brought to you by You Don't Know What You're Talking About Magazine.
@Shoxic666
@Shoxic666 18 күн бұрын
Modern people are very thoroughly conditioned and not very critical of the beliefs they think are theirs. Not a shock.
@aaronbarrett5061
@aaronbarrett5061 22 күн бұрын
Who knew that we would end up living in a time where modern companies could use advice from the 1950s about race, religion, and politics 😅
@_ZimZam
@_ZimZam 6 күн бұрын
Good to see marketing hasn't changed at all
@kabelomodisane1431
@kabelomodisane1431 Ай бұрын
Everything is so clear now...
@TheEndOfABloodline
@TheEndOfABloodline 24 күн бұрын
Subtle. Care to elaborate?
@TheHeavyassaulter
@TheHeavyassaulter 19 күн бұрын
​@@TheEndOfABloodlinenah I'll get my account banned 😂
@MechaG
@MechaG Ай бұрын
I didn't know Ebony magazine was that old.
@realnewsthatmatters9319
@realnewsthatmatters9319 14 күн бұрын
I remember back in the day when I used to sell encyclopedias, for you youngsters, that how we search for information before there was anything called the internet. My sales manager used to say “Don’t go to the ghetto go to the get mo”………. Needless to say, sales were in the toilet. Never assume people can’t afford to pay for quality products.
@ivanpb1983
@ivanpb1983 7 сағат бұрын
I clicked out of curiosity on a Thomas Sowell video and KZbin immediately recommended this. 😅
@FurQ69
@FurQ69 25 күн бұрын
I'm going to take this advice and setup a shop in the heart of Detroit ! Wish me luck :)
@alyssondasilva4484
@alyssondasilva4484 20 күн бұрын
make sure you put a sign saying "Negroes are welcome"
@TeaDrinker3000
@TeaDrinker3000 25 күн бұрын
We're lucky to have access to material such as this
@stumbling
@stumbling 29 күн бұрын
You may not like it but this is peak equity.
@jacobhowerton3379
@jacobhowerton3379 5 күн бұрын
This randomly appeared in my feed.
@xekind
@xekind 26 күн бұрын
How to sell ad space in Ebony.
@OddlyAmusedByAll007
@OddlyAmusedByAll007 25 күн бұрын
😂😂right
@redman958
@redman958 Ай бұрын
Thanks. Going to share this with my sales team.
@TheEndOfABloodline
@TheEndOfABloodline 26 күн бұрын
That was original.
@Bman846
@Bman846 25 күн бұрын
lol
@poiuttyrfghj8474
@poiuttyrfghj8474 Ай бұрын
Great tips 👍 Thanks for sharing!
@anxiousrabbit2506
@anxiousrabbit2506 6 күн бұрын
Clicked here to buy❌ learnt how to sell✅
@ThatRandomFastingGuy
@ThatRandomFastingGuy 29 күн бұрын
It's very interesting seeing how progressive this training video is considering the decade.
@chamuuemura5314
@chamuuemura5314 28 күн бұрын
Kind of like a world without identity politics and politicians is actually less racist than one with them.
@hughes-520
@hughes-520 26 күн бұрын
The decade itself was not as “unprogressive” as you’ve been conditioned to believe. In a lot of ways our society today has regressed quoted a bit, not progressed
@bonnome2
@bonnome2 25 күн бұрын
​@@hughes-520during that time, a lot of places had segregation in place, like hospitals, schools, homes, restrooms, etc. Had restrictions in place of where black people could go in the building or if at all. It was absolutely crazy back.
@salj.5459
@salj.5459 25 күн бұрын
Because it was made by Ebony (the magazine company)
@hughes-520
@hughes-520 25 күн бұрын
@@bonnome2 even black peoples themselves will tell you that things were better for black families back then. Segregation was not good, but a lot of other stuff about society was good
@Le_cuisinier.du-chienne
@Le_cuisinier.du-chienne 16 күн бұрын
Thank you for this educational video.
@JackOLanter
@JackOLanter 17 күн бұрын
The thing with this video is if you remove the racial remark, this video is perfectly fine and excellently presented. Even the final message is good; "treat black customers like every other customer, they're just regular people".
@hazybliss4069
@hazybliss4069 17 күн бұрын
No, it's not. You're just ignorant and unable to detect microagressions. This video isn't advocating for equality, it's advocating for making people FEEL equal so you can make money.
@JackOLanter
@JackOLanter 16 күн бұрын
@@hazybliss4069 You're just an indoctrinated fool who's been trained to be a professional victim. Microagressions? Really? Grow up, the world is not for the weak, life is not a Disney movie where everybody treats you well.
@marypalmer00
@marypalmer00 14 күн бұрын
​@@hazybliss4069This must be some fat trolling, otherwise, I challenge you to list all the micro(?) aggressions (not sure what that is, I'm assuming offensive things), and explain how they are disingenuous in treating black people as equals in this video. Because the video clearly says black people are valued customers and deserve nothing but quality merchandise that they read about in Ebony magazine, it also highlighted the value of community and family in African-American customer habits (in the 50s or whenever this was recorded). If you see something else go ahead and say something constructive, please
@TheTomatoHater
@TheTomatoHater 6 күн бұрын
@@hazybliss4069 Isn't that basically all advertisement tho?
@Rod-Wheeler
@Rod-Wheeler 9 сағат бұрын
Some things never change.
@Kyle-xt8ip
@Kyle-xt8ip 13 күн бұрын
This could also be called selling to anyone who isn't wealthy.
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