Selling Your Expertise: The power of inbound content marketing

Imagine turning every word you write, every topic you discuss, and every idea you share into a client magnet. This is not about cold calls or elevator pitches; it’s about mastering the art of magnetic content that pulls in sales effortlessly.
The ultimate scale activity for a founder is when you produce top-notch content and know how to distribute it.
In this video, we’ll uncover how to master inbound content marketing. We’ll also reveal 3 reasons why you should care about content delivery, specific tactics for books, podcasts, and blogs, plus common mistakes to avoid.
In this video, you’ll learn:
- The difference between selling products vs selling services
- The impact of transforming work environments on referrals
- How to position your content to sell more services
00:00 Introduction
00:31 3 Reasons You Should Care About Content
02:11 What Does Content Give You?
03:18 How to Generate Sales By Writing a Book
04:58 Using Podcasts to Generate Sales
05:57 Book vs Podcast Strategy
07:07 Using a Blog to Generate Sales
07:28 Coming Up With Content Ideas
08:16 How to Be in a Sales Meeting Without Being Physically Present
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➡️ Want proven tips for growing, scaling and/or exiting your professional services firm? Join the email list: www.collective54.com/collecti...
📚Resources:
Get the Book: hubs.ly/Q01Jp-790
Pro Serve Podcast: hubs.la/Q01Jp-8S0
Pro Serve Blog: hubs.ly/Q01Jp-9k0
💲Channel Details:
Profiting in Professional Services is a KZbin Channel brought to you by Collective 54, the first mastermind community for boutique professional service firms. Learn how you can make more, work less and sell your firm for more, faster. Explore Collective 54 for Founders/CEOs: hubs.la/Q01Jp_Qp0
#professionalservices #growbusiness #businesstips

[@profitingprofessionalservices]

Grow and scale your firm faster - sign up to get weekly insights just for professional services founders: www.collective54.com/collective-54-insights/

[@tcareycares]

Thank you Greg! Looking forward to listing to your audiobook.

[@profitingprofessionalservices]

Awesome! Looking forward to seeing you put these learnings into action.