Senora | Best Award Winning Case | Commward 2023

Background:
The adolescent girls of Kaikhali Union in the Satkhira district were facing a severe problem. They were taking contraceptive pills to stop their menstrual periods, all to avoid using cloth rags during their periods and subsequently washing them in unclean, saline water. Using saline water for menstrual hygiene creates various diseases. However, using contraceptive pills is even more detrimental as it severely impacts the girls' reproductive systems. Senora came forward to help these women. The brand installed 12 water tanks at 6 points in Kaikhali Union, organized 'Uthan Boithok' to raise awareness, and distributed free sanitary napkins for 6 months. Senora also created a few 'Nora Apa’s, a group of trained women who can help the girls of Kaikhali with health problems and provide proper advice on periods. Teenagers can also buy sanitary napkins from Nora Apa at a low cost.
Senora did not stop here. The brand has set up a state-of-the-art de-salination unit at Kaikhali to permanently solve the problem. This unit provides about 250 liters of safe water per hour.
This campaign was creatively designed and executed for Senora by Sun Communications Limited. This initiative has brought revolutionary changes in the lives of 2,000 teenage girls of Kaikhali Union. They are no longer taking contraceptive pills, are now completely safe from health-related hazards. Senora's aspiration is to spread this safety, comfort, and happiness to every girl in Bangladesh.
AWARDS:
Commward 2023
The most prestigious "Reza Ali Independent Sprit Award" 2023
1 Titanium
2 Grand Prix (Campaign fo Women, Rural Marketing)
3 Gold (Campaign for Women, Brand Experience & Promotion, Efficacy)
1 Silver ( PR)
Client: Square Toiletries Limited
Brand: Senora
COO: Malik Mohammad Sayeed
Head of Marketing: Dr. Jesmin Zaman
Assistant Manager: Tehsina Khanom
Senior Executive: Mir Monirul Hossan
Agency: Sun Communications Ltd.
Executive Creative Director: Tanvir Hossain
Associate Creative Director: Sikder Tanvir Ahmed, Nuruzzaman, Apurba Sarker
Creative Supervisor: Rabiul Hossain Rudro
Copy Supervisor: Reazul Alam Shawon
Copywriters: Ashfique Ahmed Aunik, Shawon Koiri
Art Director: Khaleed Bin Anwar
Sr. Visualizer: Nazmul Sakib Rumi, Riazul Islam Tanveer
Visualizer: Ashraf Shawon
Sr. Graphic Designer: Kazi Jahangir Alam
Associate Account Director: Asifuzzaman Khan
Group Account Manager: Ishtiaq Rahman
Account Manager: Yasir Arafat
Account Supervisor: Hasan Mahmudur Rahman, Amirul Babu,
Account Executive: Kazi Ismat Jahan
Digital Media Planner: Maksudul Hasan
Director: Shaikhul Apon
Production House: Roll&Stream
DOP: Ferdous Ahmad, Sumon Sarker
Editor: Mazhar Ronni
Music Director: Zahid Nirob, Emon Chowdhury
Special Thanks to Jesmin Papri (Journalist)