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This is a Digital Marketing Audit and Recommendations for a Moving Company by Mac Frederick with Momentum Digital.
Digital Audit and Strategies for Website & SEO Marketing (2024)
Overview
- Conducted a marketing audit for Banning Moving Company in Philadelphia.
- Provided ideas for SEO and user experience improvements on the website.
- Reviewed the website's code, SEO tools, and design functionality.
- Suggested optimizations for better visibility and user engagement.
- Website is built on WordPress with Elementor as the CMS.
- Website lacks SEO optimization and traffic due to low keyword rankings.
- Website needs better metadata, image compression, and keyword usage.
Strategy
- Use tools like Ubersuggest, SEMrush, and Ahrefs for traffic analysis.
- Add phone number in the header and fixing broken social media links.
- Optimize service sections, creating specific pages for each service offered
- Suggest location-specific pages, and improving internal linking.
- Optimize user experience (UX/UI) on mobile devices and page speed
- Focus on brand authority building for better SEO results via backlinking
- Continue managing and growing the GMB Profile via content & reviews
- Format the site better for visual appeal and phone calls
- Create backlinks using PR, Press, Blogs, Guest Post, Directions, Citations
- Create new content and more keyword rich content per page
- Use Social Media to post videos and jobs often
Thanks for watching this video. Comment below if you have any ideas, questions or need help.
This video is meant to help marketing company owners and digital marketers grow a moving business digital presence.
#SEO #GMB #GBP #localseo #website #websiteseo #moving #movingcompany #digitalmarketing #marketingaudit #digitalaudit #marketingagency #smallbusiness
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