Рет қаралды 372
Giorgio Sermoneta in the 60s opens his first family-run artisan workshop in Rome and starts his entrepreneurial activity in Piazza di Spagna with the inauguration of the first shop specialized in gloves. A strong step against the tide in a market where the models were mostly black or brown and were generally used to protect themselves from the cold.
Giorgio Sermoneta, anticipating the success of the made in Italy accessory by almost twenty years, transforms the glove into a cult object and relaunches its image, introducing for the first time a range of bright and unusual colors for ever more sophisticated collections.