Service Business Website Must-Haves

[@brandonvantonder5353]

Hey Wes! Your content is an absolute gold mine, thank you so much for sharing it with us. If anyone is doubting this man's techniques - then use this comment to put those doubts to sleep. My website went from page 4 to page 1 and 5th on the organic rankings within 2 weeks of following Wes's SEO tips and guides. Much love from South Africa brother

[@WesMcDowellInc]

I'm so glad it helped you on your website Brandon. This kind of result and positive comments are what makes me keep ongoing. Much love brother. Be sure to stick around for more of these contents. 😊

[@joewillis81]

I think every service based business needs a service area page. You also need to a specific page for each city you service. On that specific city page you need to add unique things about that city you service. For example add the most popular services for each city you service. Add most recent jobs along with testimonials from clients in specific cities. If you want to be found local on google you need to add the areas you service or you may not show up.

[@kimdbutler2589]

Thanks Joe... good advice, thanks for sharing!

[@WesMcDowellInc]

Yep, these are great to have too!

[@mykasiurka]

Lovely Video clip! Excuse me for butting in, I would love your opinion. Have you thought about - Giyackentie Stupendous Process (Have a quick look on google cant remember the place now)? It is a great one off product for cloning an entire proven internet business system today minus the normal expense. Ive heard some decent things about it and my old buddy Taylor at last got great results with it.

[@purityautohygienics]

Thank you for this.

[@Cool_K]

Thank you for that clear message about most needed parts for service company. We do electric job in Russia, couldnt find this type of videos on our language. It feels so easy to understand, but i cant until hear it structurised from professional like you. Subscribed.

[@robertpetrieiii4370]

Thank you, I am a 21 year old who owns a service based company and your videos have really helped me learn how to kickstart my business I’ll be referring you to others who need this help

[@WesMcDowellInc]

Happy to help Robert!

[@Deliquescentinsight]

Thanks for this, I am reviewing my website and refining my structure, focusing on the benefits, you are very helpful!

[@firstaiddevon6856]

Thank you so much. I am a small one man band, so have to do a lot of the work myself and your videos are so helpful and always leave me with a to-do list.

[@WesMcDowellInc]

Thx Devon, hope you're working through it!

[@dopamine_27]

You deserve way more followers, this is gold content! Props!

[@WesMcDowellInc]

I'm trying!! thanks so much :)

[@paulrobinson1288]

Hey Wes, this is a really excellent video. I'm busy creating my wordpress site just now. Your tips are gold dust. Thanks for the great and highly valuable content. Cheers 🙏

[@WesMcDowellInc]

Hey Paul! Glad to hear that my tips works well for you. Appreciate it! 😊

[@oscarvalle9508]

I can't believe you've only got 98k subscribers. You most definitely deserve many more. This is quality content. Direct. Easy to understand. Professional.

[@WesMcDowellInc]

Thank you, Oscar! Really appreciate that

[@Irka4UDO]

Wes, thank you for an excellent content. My 2cents on additional pages: Refund & cancellation or/and Terms of Service

[@KatherineKuehn-Bao]

I see that info in FAQ

[@famillebussieres-mainville4831]

Looking to restructure my website and need to do it in two languages here and the French part of Canada. this video has truly helped give me ideas on how to build it and I will be looking into your other tutorials to get further visual ideas. I do, however think you are incorrect about case studies when it comes to plumbers, Electrical and other seemingly uninteresting business categories. There is always a possibility of telling a story where you were able to save the customer money or time or come up with other types of outside the box thinking solutions. As a professional carpet cleaner, I will have a case study page for sure. Cheers and Bonjour from Montreal!

[@sandrawilson3989]

I laughed when you showed the clip of the lumber price list because I am a Digital Marketer still learning and am trying to drive traffic to a customer's website and it is a Lumber Cutting business.

[@WesMcDowellInc]

Aw! 😊 Good luck!

[@nychrisvs]

Thank you, thank you, this is right on time 👍🏾

[@psychicangelathomas]

Thank you! I've been watching your videos and you've given me a whole new way of looking at my websites. I've spent years using my websites as brochures instead of setting up a system on my websites that are informative and a money/business system. Great information!

[@WesMcDowellInc]

Awesome Angela, glad to get you going in the right direction!

[@sonyamaddox90]

Product page design is so big right now. It doesn't seem there is much information on the web on service design. Or is it just not that popular. Thank you so much for providing this information!! This was very helpful. I am restructuring all pages!! I'm now a subscriber!!!

[@WesMcDowellInc]

Thanks Sonya. Keep watching, hope to inspire you more.

[@Compasswave]

Excellent tips for any service based business!

[@WesMcDowellInc]

Glad it was helpful!

[@hengamehkhodabandeh3299]

Gosh! what you said resonated so well with me! thanks for the informative video

[@WesMcDowellInc]

You are so welcome Hengameh 😀 🙌

[@jappiejojo777]

Excellent video. Thnx. Gonna fix that scheduler.

[@WesMcDowellInc]

Glad it helped Maciano! 👍😀

[@web321co]

Great video with great information! We agree that stating a clear starting price helps attract potential customers that are the right match!

[@WesMcDowellInc]

Absolutely! Glad it was helpful! 😊

[@jasonpyett7114]

Perfect! I am in the process of redesigning my service business website and this was exactly the information I was looking for. Thanks so much for sharing this!

[@WesMcDowellInc]

Glad to help you Jason.

[@stevenboyle3674]

missing almost all of them, explains a lot! great video

[@WesMcDowellInc]

Glad it helped! Thanks Steven and Good luck! 😊

[@brady10h]

This is great stuff!

[@ewrockford]

I'm a little fuzzy as to what your navigation menu would look like with the suggestions you made AND how each preview would be expressed on your homepage. For example, how would your freebee be expressed on your homepage and in your navigation menu?

[@eddio3071]

thank you for the great info you rock

[@rosagomez1191]

What about a make a {Payment} button for the services At the end you do this cuz you want to get paid$$

[@phone7x7]

Thank you so much for sharing this. I'll be tweaking my website soon.

[@kimdbutler2589]

Super great insights and advice. Thanks so much Wes! You covered some really great points with a different spin that makes total sense to me.

[@WesMcDowellInc]

Happy to help Kim!

[@davidraimundo7554]

very insightful, thank you!

[@WesMcDowellInc]

You're very welcome! Thanks too! 😊

[@mercurious6699]

Excellent video, thank you

[@WesMcDowellInc]

Glad you liked it! Thanks for watching! 😁

[@AllAccessConstruction]

Simple instructions.. Just getting back into seo.. Great job on your video

[@prajwalwarhade7273]

Amazingly valuable content!!!!👍👍👍

[@WesMcDowellInc]

Thank you Prajwal!

[@VizTV-Media]

Good tips. I've always used ranges and "pricing ideas" on my pricing page, but I don't participate in race to the bottom pricing nor with giving non-customers solid pricing.

[@LW76]

hi Wes, great info as always! It would be great if you could do one video about Google ads for businesses trying to reach customers in --other countries--! Example: We are a Vietnam-based manufacturing company, wishing to reach potential customers in the U.S.! What's the best way to reach our target customers? Which audience to choose (purchase directors, decision-makers, etc.)! This surely would be interesting for many Asia-based companies!

[@DJNateValentin]

Bro thank you for all your videos, I’m hooked. Super informative

[@WesMcDowellInc]

Hey, Nate! Awesome, man. I'm always happy to help. Keep posted for more videos dropping soon!

[@shantanubatra3352]

Amazing video Wes. Love your content. Can you please help me with something related here? What platform should I use to build my website if I have zero coding experience for a like service based business?

[@WesMcDowellInc]

Hey Shantanu - I recommend using Wordpress Elementor (and upgrading to the Pro version) which is a drag and drop editor, no coding needed, and using Siteground for hosting.

[@shantanubatra3352]

@@WesMcDowellInc Thanks you. Also, your content is amazing. Keep growing!

[@KenJonesRealEstateAdvisor]

I'm a real estate educator/trainer and I'm currently redirecting my service focus. Naturally, this requires me to redesign/rebuild my website. However, I've included several testimonials on my Home Page under presenting my primary USP. I did this believing it's better to keep this info on the site's main landing page rather than require a visitor to look for it in the menu and hope they click on it. Then, again, I may also sprinkle a few other testimonials on other pages rather than lumping them into one place where people may or may not visit. Your thoughts on these approaches would be appreciated.

[@wtm5907]

I’m so glad I’ve found your video series, it’s different from the rest and feels more right. One question: What about a brand new business that has no paid customers yet? What to substitute for those, until that point in time?

[@WesMcDowellInc]

Thanks for that! If you don't have testimonials as social proof, you can use anything that will build your credibility... briefly touch on your expertise, use relevant statistics that are already out there, and consider offering what you do to a few people for free or deep discount in exchange for testimonials to get the ball rolling. Cheers!

[@onecarwood]

I hit the like button just on your ideas of the Home page. Great video.

[@brianschnurr3254]

Love the video Wes! Can you talk about 'niche-ing' down? What's the best way to find a niche, or is it necessary?

[@WesMcDowellInc]

Hey Brian! Sorry, I don't really give advice about what your business should be, just how to market it more effectively :)

[@IVFConceptions]

I am in service industry and planning to restructure my site...so can be helpful. Thanks 😊😘

[@MichaelMarcusLVTANDG]

Outstanding Video! 5 Stars

[@WesMcDowellInc]

Thx Michael!

[@chimeraranch]

I really enjoy your video trainings. A challenge I keep running into is that very few trainings seem to focus on things like one of a kind product sales vs service or content selling... Great information; Thanks for sharing with us.

[@rtorbert0406]

Excellent Information and Thank You!

[@WesMcDowellInc]

You're welcome, Raymoune! I'm always happy to help.

[@lifetrail_hiking_mentoring]

I work with people with a disability, mental health and teenagers who are not interested in leaving reviews to protect their privacy, and teens don't do it. Case studies are a definite no. This is more of a marketing comment, but people expect reviews. To overcome that, I try to list people and organisations I collaborate with to show credibility.

[@denisotto348]

Are we a great fit is a really awesome tip for the faq page. Bravo sir.

[@WesMcDowellInc]

Thx Denis!

[@sagoaustin]

What should I use to build my website, or what services should I use for this?

[@WesMcDowellInc]

I recommend Wordpress and Elementor... check out this quick tutorial I made here: kzbin.info/www/bejne/eGrYopJ5mbuajZo ... You'll be on your way in minutes!

[@SuperRakshitjain]

Hi wes, great choice of words as ever, could you please teach us about social signals for increasing DA? Thanks in advance.

[@davidmitchell6393]

This is great I use for my blog and biz ops

[@WesMcDowellInc]

Thank you, David! We're always glad to be of help.

[@robertpaidprice]

Great video Wes 👍🏾👍🏾 .

[@swiftgames5382]

What lead magnet can I give people? As a property maintenance engineer? I can’t imagine what anyone would want from me. 😊

[@EarthGoddess369]

OMG I love your guidance so much ! And you make it so easy to understand 😍 I'm working on my website and your info is Invaluable. What do you actually charge ? Just so I know LOL 😂

[@WesMcDowellInc]

You're so welcome! Unfortunately, I don't do web design services anymore. 😊

[@kelvinnguyen6048]

Solid solid solid

[@WesMcDowellInc]

Thank you Kelvin! Appreciate it! 😊

[@BoxLaneProductions]

smashing through your videos, really good stuff

[@WesMcDowellInc]

Much appreciated! More videos coming soon.

[@LearnTurkishwithGokberk]

Another valuable video. Thanks Wes! Just a small question. On the homepage, should I talk about my newsletter and paid video courses in my intro video (top of the header)? Or should I only talk about my newsletter guide (optin) ?

[@JoseStriveEnterprise]

Amazing content!

[@WesMcDowellInc]

Glad you enjoyed it Jose!!

[@JoseStriveEnterprise]

@@WesMcDowellInc I really like the first part where you talk about the home page, I have a friend that is all about click funnels and stuff, but he barely puts any effort to improve his homepages, I always tell him that clients would some times go and browse the entire website to know more about the business and if it's a trustable business. And when they go that almost-blank homepage they lose all interest and might just go to the next competitor. What I do in the contrary is to make the homepages look amazing before anything else, because as you said they are the center of the whole website for sure! Keep up the great content man and congrats on the huge growth you've had, it is well deserved, Wes!

[@TheTruthSpeakerTV]

What is the best website to start a service business?

[@coolestnerdeverllc7488]

Thank you for the video. Anyone aware of a good Wordpress plugin for consultations/appointments that can replace Calendy (preferably a plug-in with a one time cost)?

[@__mistico_17__]

What can I do if we are not allowed to share prices or even ballpark prices by the manufacture of our products?

[@WesMcDowellInc]

Well if you can't, I guess you can't. But if you can even talk about factors that affect prices, etc that can be helpful too.

[@ajbonline]

We are merging 2 companies in the IT Microsoft space and the new website is starting to look like everyone else in the IT Space just listing industry jargon services like Office 365 which most business owners and company DM don't understand - So I am thinking of going with more of the lead magnet approach because we need to do so much discorvery. I really liked your FAQ and converting that to a "Are we a good match" page. What are your thoughts on how to adjust when you are selling technology services?

[@latvijasruna2719]

How do I let know in what area I’m offering services so potential customers from other side of the world not contacting me?

[@redaaltoukmachy3363]

Thanks for a great video! What platform is best to create a website for services? It’s a store plus online products Thanks

[@WesMcDowellInc]

I love wordpress + Elementor! Cheers :)

[@Famtours]

Thanx for great video. Could you also give somd tips for local travel business in your next videos 🙏🙏

[@WesMcDowellInc]

I'll see what I can come up with!

[@juliemoore8046]

Would you use a Lead Ad with the link to your website for the freebie? Or would you use a different kind of Facebook ad for this?

[@WesMcDowellInc]

Julie, the beauty of a lead ad is you don't need to take ppl off of facebook at all. It's great to get them to your site, but this method keeps it all on the app, which makes it cheaper usually, and less friction for your new subscriber. If you do it by bringing ppl to your site, you would not use a lead ad, but a standard ad with a conversions objective. Hope that helps!

[@organicintelligence6533]

Thanks for all your very helpful content. Would you be able share what platform or frameworks you use for client custom websites?

[@WesMcDowellInc]

Fully custom, we design a custom Wordpress theme. Semi custom, these days we do it all in Elementor Pro

[@jo-annecardinal6774]

Hey, thanks! A quick question - I'm considering using the MAGNET page as the home... you mentioned it as a dedicated page within the website. So I'm a bit at odds now.

[@SenorDesigner]

I used have it set up for consultations and bookings but I got so busy now that I took them off because I don't have time to take on anymore projects. I'm thinking I may have taken them off prematurely.

[@swiftgames5382]

Sorry one more question: at 11:43 in your video, how does your content/gift automatically send to them once they fill in the form ? Is this something you can add on Wordpress and it does it all for you ?

[@WesMcDowellInc]

Usually you have to connect it to an outside email service provider, such as convert kit and create an automation. To learn more about email automation, check out my video here: kzbin.info/www/bejne/q3SbmmCIrp1qa5I

[@Naveed_Sharif]

@TheDeepEnd #GreatTips... Could you also make a case Study or A complete video - Digital Media Marketing strategies for #B2B.. Thanks in Advance 🙏

[@punit5601]

I want to to have 2 CTA. One of scheduling a call for prospects above the fold and second of email collecting lead magnet. Where could I place the lead magnet and make it discoverable?i

[@GigaBuzzStore]

Hi, visited your website and wondering why has no ssl cert?

[@WesMcDowellInc]

Pure procrastination Marek!

[@ShawNshawN]

great tips

[@farhanmallick3216]

Need a blog about it to read them

[@harishmahesh8614]

So can anyone tell me the difference between testimonials and portfolio?

[@WesMcDowellInc]

A testimonial is a customer review and a portfolio is an image gallery showing your work.

[@Deiwhy]

Hello Wes! I am trying to work out the "Lead Magnet Opt In" page idea for my freelance graphic design portfolio website. Would you have some tips and examples on how creatives could implemented it? Thank you.

[@WesMcDowellInc]

Yea, check out mine: thedeependdesign.com/roi ... its basic, but it should be. Make it look professional, but not distracting. Much more important to get he messaging right than to fuss too much over the design.

[@harshit3157]

Can I make any service website with elementor??? Please help me or give me any theme suggestion

[@stevecooper3010]

Thanks apreciate your great explanation of what to include and why

[@WesMcDowellInc]

Happy to Steve!

[@carlos0192]

Hey, I see you recommend calendly, is there another plug in you know of that doesn't direct the visitor outside of the website when they want to schedule an appointment or consultation? Like a plug in that integrates into the website?

[@WesMcDowellInc]

Calendly does that! I embed it on my site, nobody has to leave. Cheers!

[@mediaiweb]

@@WesMcDowellInc provided u pay not the free one

[@mohammadbataineh249]

How to rank near me keywords? We need a video about that thanks

[@WesMcDowellInc]

You just have to actually be near them, and do everything you can do to rank well in map search. Using the term "near me " in your website copy won't do any good. Check out this video to make sure your local SEO is as good as it can be: kzbin.info/www/bejne/lWOzXp9rbMiffsk

[@nikhilshirke3293]

We can build it with wordpress?

[@vbfitnest9018]

No About Us or Who we are page?

[@WesMcDowellInc]

Honestly, that's not always a must, UNLESS you're a personal brand, where they need to get to know you a bit more personally. Even then, it needs to be more about how you HELP your clients, not so much about you. Cheers!

[@RogerWakefield]

Don't be dissing plumbers brother...

[@WesMcDowellInc]

I don't think I did actually... Simply saying that case studies aren't necessarily as important for emergency/preventative businesses. For those types of businesses, testimonials are usually more impactful. Sorry you thought that was an insult!

[@RogerWakefield]

@@WesMcDowellInc I was actually joking. Testimonials are great for us. I really like your videos and what all you are doing. You are giving out great advice! Keep it up!!!

[@WesMcDowellInc]

Oh good, lol... Thanks for the support, keep watching!

[@gee1251]

Wes, Do you build web sites? I would like to get a quote

[@WesMcDowellInc]

Hey Sal, sure do! We're pretty full up through April, but check out thedeependdesign.com/pricing/ for basic pricing info.