Setup Google Ads Conversion Tracking For WooCommerce Using GTM (Dynamic Variables Setup)

Learn how to setup Google Ads Conversion Tracking for your WooCommerce store using Google Tag Manager (GTM). Setup dynamic variables to send Google enhanced conversions using GTM.
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In this video, we'll guide you meticulously through the process of monitoring purchases on your WooCommerce store using Google Analytics 4 (GA4). We'll also demonstrate how to effectively establish enhanced conversions for your Google Ads with the aid of dynamic variables. Furthermore, to configure GA4 tracking on your WooCommerce store, we'll utilize Google Tag Manager coupled with a data layer. Don't miss out on this informative journey of leveraging these powerful tools to augment your eCommerce success.

[@adadaprout]

Awesome content, thank's that's exactly what I was looking for.

[@Cometly]

Glad it was helpful!

[@oktodindon]

Very helpful, thank you very much!

[@Cometly]

Of course!

[@richardaubin1951]

Why are you implementing 2 G4A ids? If adding it to TGM, and then using TGM on the wordpress website, using the initial plugin with the G4A tag is redundant, is it not?

[@eliteshe6962]

Hi .. Installing the Google Analytics plugin and adding it to GTM gave a duplicate of the events

[@user-lw6ln6ty3n]

Hi, This is great. However, at 8:40 I don't see a Google Analytics: GA4 Configuration option come up. Any thoughts?

[@Cometly]

Hey you should see that come up, create a new Tag and you will see GA4 Configuration as one of the top options. Send a message to [e-mail] and I can help you from there and show you Cometly too if you are interested. -Matt

[@davidrozenfeld2472]

Google just updated their system (1 month ago). You will need to select 'Google Tag' instead of the old 'GA4 Configuration'. It works the same way. Here is a good video to show you how: kzbin.info/www/bejne/rWmpnnqGpsp2i5I

[@Cometly]

@@davidrozenfeld2472 Thank you for sharing your video 👍

[@FiratSekerliMBA]

Hello. I have completed setup, but how can I see all of these data? I cannot see them in Google Analytics. I cannot see the customer name and the values too. Could you please help? Thanks!

[@TopDogFood]

Thank you so much!🙌

[@jayalvin4085]

Can u paste the triggers on GA4 event Tags

[@davalyou]

I don't understand why you activate "Send Ecommerce Data'" in the GA4 Ecommerce Events setup parts. The option "Enhanced E-commerce tracking" in the settings of GTM4WP -> Integration -> Woocommerce is doing the same no ? Thanks for answering

[@Cometly]

Does the same thing, but installing in GTM gives you more flexibility in terms of including more attributes and parameters in your payload for conversions.

[@user-xx5jv1ye5n]

in mine i have implemented the same way but customerTotalOrders:14 customerTotalOrderValue: "236.42" but i am testing first tome both totalorder and order value is worng any solution ??

[@publimark]

If user is not loggin on the page the conversion will not work?

[@kagulenay]

customerTotalOrderValue value always shows 0.00, is this correct?

[@TiendaDecoratii]

in GA4, where do I see the funnel associated to GTM tags?

[@joshuacohen5618]

Google Analytics GA4 Configuration is gone as an event in Google Tag Manager. Are there new directions?

[@Cometly]

It's just called Google Tag now

[@rammetje201]

Hi. I only got this working for logged-in users. The datalayers (customerFirstName etc.) are empty for non-logged-in users. How do you get this data for "regular" customers?

[@ciorneavlad8002]

Yeah, same problem. DId you find a solution for that?