Tracking a Customers Every Move | Shark Tank AUS

Hugh has tapped into the evolving retail industry and has found a way to bridge the gap between e-commerce and in-store purchases. His booth is installed in a shop and customers can take a picture of themselves and immediately send to friends or directly to their social media account. From that picture, the booth can also send an email to the customer highlighting the products they tried on making it easy for them to purchase, after the fact. Hugh’s product is fantastic for retailers looking to collect otherwise elusive data from foot traffic… will the Sharks see the potential in his product?
An international sensation, Shark Tank AUS features entrepreneurs pitching for investment in the Tank from our Sharks, five venture capitalists willing to invest their own money in exchange for equity.
As Seen On Shark Tank Australia Products: amzn.to/2ZJBbyf
Shark Tank US Products Collection: amzn.to/3bMNjmI
#SharkTank #SnapSocial #Consumers

[@Raylzway]

Every time a shark said "im out" Naomi's smile got bigger and bigger...

[@robertandrews6915]

I thought she rolled her eyes. I could tell she really liked him and she may have felt insulted that the other sharks didn't make an offer

[@kaitlyne1870]

There are so many times people want to buy something expensive, like sunglasses, but feel guilty because they've already spent so much that day. But, they haven't spend that much TOMORROW yet and you don't feel bad about buying it that day, but don't feel like going back to the store. You basically get the chance to get another impulse buy out of that customer with online shopping for something they've already tried on. It's really clever.

[@kaitlyne1870]

@Ali Abdul Rehman true, lots of people have once a month experiences (phone bill, mortgage/rent, etc.) but get paid every week or two. Most people I know will buy things with the extra money in between the weeks when those bills are due, but hold onto extra money when paying that bill, in case something comes up. I'm not saying that's good money management, but, then again, neither is buying something you want but don't need because you already have 5 other pair of sunglasses. Also, businesses don't care if you manage your money well, as long as they are getting the money you spend. There are a LOT of products sold that encourage bad spending habits just by being completely unnecessary, that the people on these shows invest in because it will make them money.

[@justin2956]

@Ali Abdul Rehman I think you're seriously underestimating people's lack of financial responsibility.

[@vitaluka1854]

Or you want to wait a day and think about it and see if you still want it the next day

[@thetessellater9163]

@@kaitlyne1870 - its a pair of sunglasses for f**k's sake !

[@AcidDaBomb]

@Ali Abdul Rehman So I have a $250 a month splurge budget, last month I bought myself a nice par of wireless earbuds. I really want a Galaxy Watch I won't be buying that Galaxy watch until next payday. This could be applied to clothing as well. If a retailer knew that about me, if they knew "hey this guy wants a galaxy watch, but he didn't buy today" they remarket it to me at a later date.

[@ajabello3778]

“Data” plays a very essential role in all industries nowadays. Only Naomi gets it.

[@thetessellater9163]

She fancies him !

[@khaiberry1884]

@Chris Jacobs And what evidence do you have of that? There are companies and consultancies which work off of that data alone (I should know because I work with that data sometimes)

[@akaVZLA]

Khai Berry ontop of that data is a hot commodity in the tech world, example being Facebook who make millions a year off of selling its users data’s to marketing and advertising companies.

[@josephalvarado4281]

I was smashing my head this entire episode, couldnt believe they were so unaware

[@Ihavetoreturnsomevideotapes]

No

[@MagellanRose]

I dont think the sharks have any idea the role social media plays in the younger generations lives. He has a good idea to catch a sale even when its left the shop.

[@nancyendicott9047]

exactly they need a younger tech savvy person on it

[@Pankajshr9]

I echo with you... I thinks Sharks generation wasn't able to realise power of social media and data you are geeting from that. As of now it's sunglasses, but tech can be used in lot of other things... Loved this tech

[@arrowstheorem1881]

They are old people. Give them a break

[@spudeeelad]

Annette Sleeping-Bear You are a million % correct here. I’m one of those people that goes to a store, tries a million things on but lacks confidence and is far too indecisive to make any decisions there and then. By the time I make my way back to the store, it’s out of stock in my size etc. And I get pissed off and don’t end up making any purchase. I’d LOVE this idea.

[@Elesounds]

Annette Sleeping-Bear who is going to sign into their social media in a random store instead of taking a picture on their phone and of the tag

[@John-st1tg]

Mark Cuban would have snatched this up in a heart beat

[@zin.nesis1]

brett linthicum fuck off, now

[@lukemcinerny8220]

@Sons Of Liberty Here here sir. Nothing worse than a commie, well maybe there is but being a commie is near the top of the list.

[@TheCrazyMesh]

Marcus Hicks Mark Cuban would’ve made a ridiculous offer to secure the deal and make it huge. I don’t think the shark realize how social media is affecting younger generations.

[@tortellinifettuccine]

@Sons Of Liberty what? You said he's socialist but then said he hides his money. You know you just contradicted yourself right?

[@tortellinifettuccine]

@@lukemcinerny8220 uhhh communism and socialism are very different. And communism is not what most Americans think. I mean you do know most of America is communistic and socialistic right? Ever heard of taxes? Ever heard of police, firemen, FBI, CIA, etc. Everything that is government is communistic and socialistic. Capitalism literary is anarchy, that's why america is not capitalist, nor is it a democracy since that's also horrible.

[@azku]

Naomi knew she wanted that deal from the get go. She looked so excited throughout the whole thing.

[@Rakesh-do3bx]

Yeah they don't know how much myntra and other Fashion websites are concentrating on Retargetting and marketing just for the products to be purchased. I wonder how Steve Neglected such App idea.

[@ItsAsparageese]

Yeah she knows more than the others about real retail marketing and customer behavior, and this really showed it. It's absolutely a remarketing-in-real-life app. Plenty of retailers dump more than that monthly cost into online remarketing, and this is arguably an even better investment because customers who have physically visited a store at least once are going to be more likely to re-engage/have the product in mind later than those who have just surfed online.

[@l.robinson2503]

i can't tell you how many times I have left stores only to think and wish and dream about the things I should've bought! lol Naomi's got a winner.

[@papy123098]

I know right, these old sharks don't get the potential 😂

[@baylichelsea1041]

Yes!! My problem is that I’m a super indecisive shopper; I find it really hard to gauge how something looks on me without a second opinion. I would 100% walk into a store, take photos of everything I tried on, send it to my mum, sister or friend, and then buy the winners at home!!

[@B-RaDD]

How much money would ALL those products have been altogether?

[@KirbyJ89]

If you post a photo to insta and everyone says I love it your gonna go back and buy it and if they don’t like it well you didn’t buy it anyways. On a store with enough foot traffic it could definitely be a value add

[@angryduck4561]

I'm just surprised Naomi invested.

[@leahmarshall1593]

He should have mentioned that kids go to the mall and don't have money, they can try stuff on using his software and make a wish list for what they want for Christmas or their Bday, and then email it to mom and dad, who can then turn around and order items without the kids knowing which ones to suprise them for gifts later! Not just the spouse buying it

[@kritttt]

7:29 Him shutting up janine by saying "that's fine" is everything

[@youtubeisrunbyamonkey]

I was looking for this comment

[@melissamcclain34]

YESSSSS

[@laboriefabien]

I still believe that it was bullsh*** tho. 50 to 60% have bought it afterwards? That's a HUGE conversion rate.

[@tejpatel5320]

@@laboriefabien I think its 15% to 16% not 50% to 60%, otherwise things would have played out differently

[@pelucita1021]

As a teenager, there were many times where I found clothes that I really liked but either couldn’t afford at that moment or wanted to compare its price to the same product in another store. If this product was at a store, it would help so many people out. It’s genius.

[@SDayle]

@IWillBeRichSomeday I compare stuff with other stores, even if it costs just €1 because I do need that thing, just not *immediately.*

[@vader745]

Naomi was the only switched on shark here, the others dont get the re-marketing & re-targeting concept!

[@ProdigyAced]

@@andromaxbse6459 i don't think she needs to pay 100k and almost half his business for that?

[@andromaxbse6459]

@@ProdigyAced it cloud her judgment, also 100k is nothing for her

[@tcnotrvlr]

Not to mention all the social proof! Lol people don't realize that's Facebook's Billions of dollars a year strategy is alllll retargeting data based.

[@5copper5]

One can be "switched on", and still not like an idea, or, simply doesn't think it applies to them. Great idea, but I would rather do anything than go "shopping!"

[@apolloaegletes7322]

I think Naomi will take a hit on this deal

[@edwardness7497]

"there's too much tech in a simple world"... from the tech person, who is likely annoyed at himself for not coming up with the idea first

[@alexxx5749]

Edward Ness he’s always annoyed about other sharks ideas and then tries to copy them later lol

[@maheshm5659]

Hes always negative!

[@cXspXr]

he had a point tho, people always try to invest in tech and take so much equity which usually causes the companies to crumble. tech businesses are so fragile. i dont blame him being annoyed. plus all that data in publicly accessible areas is any half-ass script-kiddies wet dream

[@angryyoungman4389]

I mean people won't like to give Datas sometimes when you're in Store

[@williamfreeman8046]

I actually agree with steve. BUT I do believe people would still use it. People undervalue their data. I’d never use anything like this.

[@psychiatryassociates497]

"hmm let me think about that" ~writes hell yes on paper~ "im going to accept your offer"

[@invictuz4803]

I find it hilarious that they always show Janine's face with a huge smile whenever the valuation is low, and they show the tech guy's disgruntled face whenever the valuation is high.

[@teamneverlost]

This idea is genius. As a bloke, if my lady can send me a pic of her in the lingerie she wants with a link to pay.. take my money!

[@ditc2108]

also everyone will have her pic..the store manager is watching live..😁

[@sh0cktim3]

@@ditc2108 can't be that hard to make it more private.

[@papy123098]

@@sh0cktim3 it's easy.. private Subject person = new Subject(); 😂

[@alexxx5749]

ditc 210 store manager of a women’s lingerie store would likely be a woman or a gay.

[@Ilovepineapple]

Alex Xx doesn’t mean she can’t sell those pics.

[@Informaal]

“You aren’t a multimillionaire company so it’s to early for me to invest, and for that reason I’m out.”

[@szabolcsipacs6860]

But if he would be a multimillionaire company, then that would be the reason for them to be out xd haha

[@Informaal]

Szabolcs Ipacs “You’re already doing really well, and I don’t think you’re here for an investment. And for that reason, I’m out.”

[@nathanseigner1897]

@@Informaal "My name is Jenny and for that reason I'm out"

[@daneddy4174]

you are using direct quotes and not making a direct quote. stupid cancerous pos

[@jordanwashington4662]

I'm in, for that reason I'm out

[@coastaku1954]

This pitch was just so endearing to watch. Hugh seems like such a nice guy and very intelligent, he answered all their questions, no BS.

[@Tyshkevich]

This is actually a brilliant idea. They have no idea how well this could play. That and her 33% would almost make her back in a years time according to what he makes. If she at all contributes something then itll blow up. Data and marketing is HUGE like this.

[@AlvysDungeon]

Though highly dependent on the effort she puts in.

[@invictuz4803]

Honestly for 100k, the risk is almost nothing. The guy said he made 250k last year in profit. Like there's literally no way she doesn't get her money back unless the guy dies within the next year.

[@luckydannumber2]

He possibly used the wrong example to describe it, what's he is doing is essentially the same guy who implemented this in Target by sending coupons. This is essentially data-mining and AI intelligence, the problem is that it's so far outreaching that you need to do a course in data mining to understand it. If he said that to Steve he will be on board straight away.

[@kevinliang9502]

Once a big retailer signs on with this, customers will be begging for their favourite store to install it.

[@devinweber8741]

Continues to say how it won’t work asks to hear the data (to prove it won’t work) the data proves it will work Their response: nah I don’t believe you

[@AlvysDungeon]

Just because of my understanding of the data industry I would’ve given the money over for just 20%, she walked away with a third of the company that’s nuts! The other sharks really let me down by not seeing the huge potential, then again they got to where they are by mitigating risk I guess we’ll see worst case scenario they get retailers and plan for exit strategy selling to s competitor with a better model.

[@shrinewitch]

Steven stealing the "it's only the most important moment of your life" straight from Kevin O'Leary there. Mr Downunderful.

[@don5533]

Gopy paste joke sharks... Nothing to see... Last episode for me

[@StrugglingDev]

I swear, this was the first thing I noticed!! It's like these sharks are fans of the US version, and spend time copying them.

[@allardbiggenvanger3480]

steven= trying to be funny....Kevin= funny

[@JohnDoe-ky6wz]

Pretty sure someone from Dragon's den said that before kevin o'leary.

[@shrinewitch]

@@JohnDoe-ky6wz nah!

[@trevorweinbrecht7142]

"You know usually I dont ever make deals And for that reason, I'm in"

[@cue_khb]

Very true mate.

[@B_Bodziak]

He started snap social in 2017 and remained its director until 2019. Hugh Campbell's background on his LinkedIn AU profile is really impressive. I haven't been able to find anything on whether his and Naomi's deal actually went through the due diligence stage. However, I recently read that only one of Naomi's deals on Shark Tank actually came to fruition, and this was not it.

[@Showmetheevidence-]

Smart guy. This is a cool way to “sell” without pushing stuff in your face. Consumers often want another opinion etc. My personal impulse is to NOT buy, so I’m a classic ‘lost sale’. The real key would be adoption.... which retailers and customers will go for this. If he can get that right he’s golden.

[@SabreenRezvie]

I can't believe how these sharks have a hard time believing this. There is a big gap when it comes to knowledge in the way how retargeting and remarking helps a ecom business.

[@MrSuicideMan]

OMG 7:38 research shown THAT ON LOW PRICE ITEMS u have impulse, you don't impulse buy a Ferrari, i mean most of us don't impulse buy 250$ sunglasses LMAO. She always "find her way" to say no. she doesn't have any cash to invest at all so just say random stuff to disprove

[@Captncutie]

Andre na I impulse buy things worth my weekly wage all the time (in the thousands) And I’m surrounded by the same kind of people Maybe environment is a factor

[@Captncutie]

Also age, I’m a young Australian

[@andrewbriscoe2481]

They're missing the point anyway... The shop will still get the impulse buyer. But now they might also get the one who goes home and wishes they'd bought those sunglasses because all their friends have liked the photo on Facebook and commented on how good they look. Or two months later it's summer and you need new sunglasses and these exact ones happen to pop up in your targeted advertising.

[@skincareceo]

Makes sense to me. When you shop online you can add items to your cart or your favorites. You can't do this in a store. Online retailers know that a certain amount of the people convert.

[@giddeonlazarus2093]

"can i have access to that feed please" lol I'm surprised that joke hasn't cancelled him

[@kolby2270]

I think it's genius! If you don't buy it in store you can buy it online from their site, and if the shopper forgets, you have their email to remind them. Social media is just a bonus! 🤯

[@Swnsasy]

You know how many times I left a store and kicked myself for not buying? I would shop a store that actually had this...

[@AR9ify]

Yes that's you and a common feeling of loss. If you had the email with the product, you would be comforted that you could always buy it if you wanted. Then that feeling of loss would not be that high. Conversion rate is highly affected by the psychological factors. What might feel like a good idea cause of the case you stated might not be that valuable when this solution is there to back you up. I am not sure the conversion rate would be attractive enough and if popularity would hold up after initial introduction and first "wow" effect.

[@railgun1935]

@@AR9ify you can always trick them by saying " awww you liked it but it's currently out of stock but you can place your pre orders so that we can deliver it to you as soon as new stock arrives"

[@whocares8422]

Tbh i loved his pitch, it's a great idea. Naomi is right, it's a data play.

[@zacharynaddell5084]

He ate those questions

[@corbinharris6629]

This product is definitely targeted to certain personalities and mindsets that is why the other sharks are so negative

[@sub40hz]

Naomi had a twinkle in her eye for that young fella. 😝

[@pikapikaaa793]

Lol I thought the same 😂

[@an13nya]

no matter how many times she's out for creative reasons,naomi is really the smartest

[@trihandayani5899]

I agree. And she is really open minded about creative business too.

[@DigiLiterate]

Yeah she just want half of the business all the time for low cash

[@RDA8191]

These sharks are crazy, this is a great idea. Anyone who's ever run an ecommerce business would recognize that right away. This is the equivalent of recapturing "abandoned carts", plus you get the email for retargeting. This is absolutely going to increase sales

[@freschey]

I needed eye glasses and went in by myself looking at what i liked. then brought my girlfriend in on a later day, still shopped online, then went back and bought one of the pairs i tried on. wish this was in the store so i could have done it in one day than multiple days.

[@Slaughter327]

Im actually the opposite of an impulse buyer, I find that if I wait a couple days after seeing something I want alot of the excitement of a new item fades and I realize I truly don't need it.

[@akmd114379]

Exactly me.

[@projectconsultant7174]

It is Data play. WINNER!

[@kimcornelissen1529]

The free advertising of their products alone is huge plus the data capture.

[@Danny-ug3fv]

I love Steve because he didn’t know enough to invest but he was honest enough to tell the guy not to give up too much equity. He should have made an offer.

[@moitsklunge8681]

“It’s a data play” that arm squeeze at 12.57 leads me to believe she wants to play alright 😏😉

[@ryant6041]

Moitsklunge nice observation.😏

[@thilinachaturanga6274]

she knows what is most important for future business.

[@ariesmusiq]

It's actually great for people who are indecisive.. As well as the people who may have a bigger eye than their pockets can handle..

[@matthewward5849]

I’ve been binge watching this show for 3 days and this is the first time red dress lady made a deal. Holy hell

[@talia7665]

“It’s just the most important moment in your life” 😂

[@HelloYoutube89]

The way Andrew is looking at Janine when Noami says "do you need a model" and she puts herself as the test. Even Steeve was shaking his head lmao.

[@mohamedorayith4626]

7:28 Him shutting Janine down and ends the grilling is perfect Love his confidence and how he handled her rubbish

[@TheAshley9697]

Steve’s facial expressions crack me up

[@jordynnobelius1099]

As a buyer I would love this so much since I’m so indecisive

[@sabrinagarcia4238]

Same! I'm constantly taking pictures of items I like and want but can't decide at the moment. I look up the items later on my laptop and buy it online if I truly want it. This would save me the trouble

[@ZUnit108]

as a parent to 3 teenage boys who absolutely hate going shopping with their parents, this could change the way we shop. the kids go to stores with their friends, which all teens love doing, all the items they want get emailed to their parents and then the parents could decide which items to purchase and they even get to see the items on their kids. going shopping with kids who are reluctant to begin with is a daunting task for parents as well so this is a situation where everybody wins! as an added bonus for holidays and special occasions, the whole family and friends could buy gifts that the recipient actually wants, like a wish list only better!

[@sagarikadiaz5043]

6:24 i love that rolling smile

[@josiasihvonen6638]

This is the first episode where Steve doesnt ask the guy where they are from, nor did he talk about traction

[@JameseyFrey]

I try things out all the time and then leave. I take photos and then think about it. Most of the time I never end up buying it because I dont want to go back to the store. If I had a picture and link to that product, I would think about it much more than if I just had a photo on my phone.

[@ryanneilan3223]

Good idea but badly explained/sold. If people can go in, want to buy three things but only really can get one, they can do the photo email thing for the other two they like and grab em online later. Otherwise they buy one, go home and a day later forget about the others. Easy way to build a 'wishlist' that people will likely use.

[@Isaac_L..]

I'm surprised he didn't get more offers. He had an extremely reasonable valuation (hence why Steve was annoyed that he gave up even more equity). The fact is that the retail space has an uphill battle for the foreseeable future. Connections to online shopping will probably be vital moving forward to the survival of brick and mortar shops. While I agree (once again) with Steve's sentiment when it comes to giving out my email and would never use the product, I know I'm in the minority and that a lot of shoppers would definitely utilize it.

[@PuthSardaraDha]

They all got up and shook his hand. Such respect is admirable.

[@masonshane9332]

The idea is brilliant

[@Jace888]

This is my fav video so far, to see four sharks having two different point views on how retail stores makes money when they visit and post-visit.

[@ondertaker11]

I don't understand why she doesn't understand how he gets the data like it's not that hard to track who purchased using the snap feature

[@gardenlarder]

Wow, for top business people most of them have no idea how effective this is and how good it is. As a customer this would get me buying a lot more.

[@gardenlarder]

@Ronove actually I run my own business and know a great idea when I see one. But thanks for your weird and uneducated comment

[@gardenlarder]

@Ronove Great reply

[@BuggyDClown-pc7sc]

@@gardenlarder another entrepeneur here and i think the idea is great i tend to leave the supermarket quicker because one little thing i really need is so far away from checkout i just grab the most important things and get out.

[@vickiannmalenga]

This is a good idea. I've gone to shops plenty of times n left stuff for later. How many times have you hid an item you want behind some jeans lol

[@Ryan-bs6dn]

LMFAO Steve said wear socks next time😭🤣🤣 Legend

[@Dance5578]

Love the guy, great presentation Wish you all the best from Italy

[@stuartsutherbaker]

A great way to use a shop to try things physically on then going home and ordering it on Amazon lol.

[@enzy5002]

The only reason research shows people are impulse buyers is because that is all there was. This completely removes the stress of having to decide "now". You post your picture and within 24 hours people are commenting on your picture telling you how good it looks. You are going to buy them because you now have validation. I guarantee more customers are actually satisfied with their purchase using this method. I think it's genius.

[@sloancp3739]

As someone who has worked in digital marketing, I wish I could personally invest in this tech- it’s an AMAZING idea. This is how you build brand loyalty. Data is key! And people didn’t know they needed 2 day shipping until Amazon gave it to them- this is a great idea and it will draw interest and foot traffic.

[@TheCrazyMesh]

Naomi, you are not just having a happy day, I don’t get why the other sharks didn’t get it either 😂 you are just too smart for them 🤣

[@rambutan3655]

Naomi really fits on this one. Though I am expecting it to be 40%, he won at 33%. That is so awesome. You can see how all the stress leave his body on limp. He might even expect to have it counter offer but naomi just accept it. Again, amazing

[@hati8576]

The end was comedy 😂 im wearing socks😂

[@Jethropeth]

He’s got an engaging way to capture the post sale/no physical sale market. A little bit of fine tuning with good infrastructure and he changes the way retail looks at customers

[@AlvysDungeon]

Jethro Barnes what business are you involved in mate?

[@umairqazi7403]

Does Steve ever make an investment? All episodes I watched he just walked out. LOL

[@michalwalks]

He has made ZERO investments but is the rudest shark. He has sat in that chair for years whilst wasting people's time with the fanciful idea he might invest.

[@kpag3030]

I’m over it with the data collection everywhere. I do everything I can to avoid it.

[@lisaparrey1343]

yes but you are probably over 30. This is new to you, but for the under 30s and particularly under 20s, its the norm and they don't question it.

[@londonjordan1559]

I love the companies that come on shark tank and have a part of presentation that is interactive

[@magicemperor2420]

*Inhaled gasp* "I DON'T BELIEVE YOU...!" 8D

[@Ziad7192]

Hi mate, I would add a feature which would notify a user that an item went on sale had he shown interest but did not buy it. Great application, all the best!

[@royannegw1004]

This is genius. As someone who works in retail I can say that this would be amazing, we have wishlists but this would be next level. If only I didn’t work for a major corporation I’d love to get this in my store!

[@prb16]

If you watching Hugh, i thibk you are on to something. I bought the sunglasses 3.5 years after i tried them on first. After i tried and took a selfie i kept looking at it and realised it looks really nice. It was hard but i hunted it down from a different country. I was able to do this because i had called the sunglasshut where i had origibally tried them and got the reference number on the same day. Bless my wits for doing that or i may have never found it.

[@dummy999]

This is absolutely genius for multiple reasons... If it is very well-executed, it can work so well.

[@B_Bodziak]

Selling tbe customer databases alone is a cash cow.

[@jakelevy3649]

A little bit more complicated then it needs to be. There should just be QR codes on each product and he should just develop an app to take photos of the QR code on the product and adds it to a cart. He receieves a commission through every sale made through his app. No need for that camera booth shit and maintains the same basic idea and customer data. Plus everyone has a phone, it would be adopted more.

[@allewis86]

I'm an Aussie living in the UK and have been watching a lot of the UK version, Dragons Den. There's such a stark difference between the Dragons and the Sharks - in the the UK's version the investors are incredibly stern, cut throat and make all pitchers feel terrified and nervous. It's so refreshing suddenly watching the Aussie version and seeing encouragement, joking around and lighthearted banter. It can't be easy coming on these shows, and watching this reminds me why i'm proud to be Australian. Crushing dreams and making people (who may have missed the mark slightly with their idea) feel like a joke seems to the ethos over on Dragon's Den; so much arrogance.

[@arnie1204]

Dragons den is the tits, you have no idea, silly Aussie, this is the cut throat world of business not banter time 🤦‍♂️

[@GirlyEnglishGamer]

I'm guessing you've never had to pitch to REAL investors then ? They're much worse than the people on dragon's den. These are people their OWN hard earned money. The goal IS to pick holes at the company in order to figure out if it's investable or not. The business world isn't about puppies, smiles and sunshine. 🙄

[@GirlyEnglishGamer]

@@arnie1204 Lol. She probably doesn't really know what it takes to build a business. Those dragon's den investors are NICE in comparison to the real world. 😂

[@jaytomson3492]

Steve is right, people are becoming more & more aware of the data harvesting from tech companies and many people don't like that & rightfully so. It's a really cool concept though.

[@TylahKwin]

Man he didn't expand enough on the role that data can play for those companies. As an engineer and programmer, I love this idea and think it would be a great dataset for retailers. They know exactly what is failing and succeeding with different demographics. Could do without the RFID tags with some simple machine learning on the products, and then machine learning to gather demographic data.

[@thee_werner_alexander7314]

She slid off that chair to make the deal!

[@randy1280]

This is just my random thought but I think they were maybe iffy about joining his idea was vector what happened to Cambridge Analytica, but this is definitely a good idea

[@JibranAbbasi_1]

He's just given retailers the power that makes Amazon, Google, and Facebook so powerful at what they do. Retailer can now just follow their customers around indefinitely until they buy the product. It's weird that the other investors didn't see that. There is of course the trust issue with the device that they will have to work on. I don't know how many people will be comfortable with taking pictures through a black-box type device. But that's about changing perception

[@RealRayAl]

All of the 4 were dumb! This is a great idea! She said why not a selfie because a selfie is not going to send a price tag along with the pic to your email reminding you that you just left an amazing pair of glasses and a very cheap price which may look amazing on you still in the store to be sold to someone else! Its brilliant! Your helping the retailers out a bit to where retailers will have a smaller inventory to put on sale! Retailers are forced to put items on sale do to over stock! Makes sense to me.

[@hioeo]

"If stores had these they'd risk losing sales to people who try things on and don't buy them"??? If stores didn't have these they WOULD BE losing sale to people who try things on and don't buy them. With this you can link directly to their website instead of Amazon or a competitor, guaranteeing them a sale, even if the customer has not left the store with the item in hand. The idea that they would be losing sales to this thing is ridiculous because they'd have the same amount of in-store sales, they wouldn't even be losing those who do decide to purchase, and gaining online sales. It's a net gain here, there is no loss. Say 50 people enter a store and 10 end up buying something. They just lost a potential 4/5ths of potential customers. If 50 people enter a store and 10 end up buying something, then 10 more decide to buy what they tried earlier online, they lost 3/5ths of potential customers and have increased sales for that day 2x over. So how the fuck are they losing money by investing in this??

[@TheRealCraya]

What if there are better deals online, on Amazon. In physical retail, you just wouldn’t want customers to check for better deals online. You could definitely gather a significant amount of data, the sales conversion part is dicey however.

[@boi1da1296]

@@TheRealCraya with this, retailers have the ability to control exactly where customers make their purchase. They can link directly to their product page on their own ecomm platform. The data this can collect is a marketer's wet dream, every shark should have been jumping to invest.

[@dmitri8117]

I think their reasoning for saying that is basically this technology targets customers who are on the fence about a certain item, and in a way may possibly push them to decide "Nevermind, I won't get it right now because I can just get it later if I want to" which sort of takes out the impulse of shopping around. But I think they underestimate, with being reminded of these items and seeing photos of yourself with these items, how likely it is to push you to purchase the item. You know it fits/looks good, you don't have to go back to the store to get it, it's as easy as just being like "yeah sure might as well" since you've already done the "hard" part of trying it all on or having to look for it on the website and deciding which size will fit you best, etc.

[@TheRealCraya]

boi1da1296 in the Indian market, where I’ve worked, consumers prefer to try out clothes at stores and go online to search for the cheapest deals. This has cause the closure of multiple brick and mortar stores. This would just ease the process and give more power to the customer.

[@droveinternational1950]

@@jbird4478 or perhaps attach an affiliate link and have the store get a commission from Amazon in the given case it's purchased there afterwards from the email directly. 🤔😂

[@brandondavis7068]

I love how every single shark degrades the entrepreneur in some way before giving an offer for their business to make them question themselves so the shark can get more for less.

[@user5214]

This is a very good observation. Thank you.

[@bgm_mkedition9526]

Steve was telling the truth...

[@manuelias86]

This product is going to conquer the world

[@KabbaModern03]

He’ll have to think about conversion rate with retail stores. I had to do KPI reporting at Nike, and when people walk in and walk out with nothing, it hurts the store.

[@kiwiryker]

I am a national sales manager of a very large company, I like this .. . I see a better avenue than retail

[@jessicaj8564]

Like?

[@jessicaj8564]

Lol with such a 'serious' job you've got THAT profile pic😂😂

[@Stonk5331]

you are a turd sandwhich

[@kiray99]

I literally only go to stores to try stuff on and send pictures to my friends to ask if they like it, then I go on the internet and find the best deal on the internet (rarely ever is it cheaper in store) - perfect solution to both consumers and businesses, wish I came up with it!

[@ivalusilem]

This product is genius and fantastic! Will increase the customer experience, how many times we quickly try something and forget to get the code and then struggle to find it back to buy it, I wish i can try this in store here in the UK is amazing! Well done

[@rhuarkk2138]

This is ultimately going to lead to people going and trying a bunch of things, posting it all on social media and going home to wait for likes, the highest liked items is what they will buy. This could lead to a new norm of shopping.

[@truebulli]

this is actually a very interesting thought!

[@brysoncherry9884]

More brainless followers, brilliant.

[@tonyocean8551]

The idea is clever! The question in my mind is: Should we use this app that enhances consumerism? It's not an offensive perspective, just the thought that it might make you buy something you don't really need.

[@lisaparrey1343]

that is from the customer perspective, you need to look at it from the retailer perspective. They want to sell, that's their income.

[@ItsAsparageese]

It's precisely like remarketing with Google ads, except in real life. It's brilliant. I'm so glad Naomi realized what was being presented here.

[@altertab]

Naomi is really smart, she understood retailers can remarket customers using their emails. Surprised others were negative about it.

[@kalinnavyacheslavovna2760]

Val Kilmer fell into a fountain of youth

[@discordwoodpodcast2148]

Tbh.. I would want to save clothes to order later ..especially knowing I looked good in them ..