What does a $3k social media management package look like? 💰 Social Media Management For Beginners 💥

Today's video is great for those looking to start their career as a social media manager or launch their own agency. I'm breaking down exactly what I do and what a $3k package looks like when I sell it to a client.
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xx
Ellen and Tara
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FREE GUIDE:
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DISCLAIMER: This video is not sponsored.

[@EllenandTara]

FREE WEBINAR: How to become a social media manager. From pricing and packaging your services to how to send your first pitch, I'm sharing everything in this new free webinar 🎉 ✨ Sign up here - www.ellenmackenzie.com/freewebinar ✨

[@shaynevillaroman8813]

I have no idea about this. I accept a $130 salary every month and what I'm doing is insane I was working on 4 accounts on different platforms and graphic design for every post. 21 posts and plus 2 reels for each account. Plus 21 videos. I was planning to change everything starting now and will talk to my client about this lol I just started last June 15. This is my first time tho. Thank you!

[@sannycusto129]

If you dont mind, is your client named Erica?

[@Steeze365Daily]

I definitely hope you increased your pricing exponentially.

[@eddymartinez7123]

holding a certain amount of minutes within account activity is genius

[@thedvguy]

I watched several videos on how to charge as a media manager. This was the best

[@akshitdadheech9870]

Video stars at 5:00 Thank me later

[@milalewis8495]

Thank you!! Good lord! LOLOL

[@modsbeck]

jeez, too late.

[@euuutopia]

😂😂

[@effectivmedia239]

Time saver! 🔥

[@aaryankirtania]

what if the social media manager scams by deactivating the acc or deleting all the posts?

[@114_aditibisht7]

I really like how she talks and how she is, although its about work but her videos calms me down after watching soo many videos

[@EllenandTara]

So glad to hear you're enjoying the videos, your support means so much :)

[@hippowafflesify]

awesome! would you ever create a video on the process flow of how you do the planning for your clients ?

[@EllenandTara]

I’ve talked about this on my podcast, Dishing up Digital 🥰

[@melodietyler5300]

Loved watching you talk on YT after listening to you on Spotify !! This was so helpful as I’m trying to freelance after 5 years as an SM for a small brand. Thank you !

[@EllenandTara]

Aww yay a podcast listener!! Thank you so much for the support, I'm so glad you're enjoying the content. More KZbin videos coming for 2023, stay tuned woohoo :D

[@Tabi1111]

I love your content so much thank you for sharing everything that you do. Your vibe, clarity and value are so amazing :)

[@EllenandTara]

Thank you so much!

[@Ohgeealex]

New subscriber here, I'm considering starting my social media journey. Love this💯

[@EllenandTara]

Yay welcome!!

[@brittanicunningham]

Wow I should be changing way more!

[@thedvguy]

This is a very good video. I'd love to see graphics on the screen. When you're talking about the packages, we'd like to see text. A list of what's included, what you're charging... I can do those graphics for you if you're interested. Really nice video. I learned a lot.

[@EllenandTara]

Noted!

[@laurenwoodyard814]

This was great! Thank you for sharing. This made me more confident to charge what I am worth! you just gained a new subscriber!

[@EllenandTara]

Yayyy welcome! So glad you enjoyed the video 🥰

[@nouran4970]

this is amazing video , now i understand alot about the process ..thank you

[@auntiediddy]

Do you have a sample strategy template

[@Sarah.g.carter]

This is so helpful! I would love to see/hear more information of what you're offering and what the job fully entails.

[@EllenandTara]

Thanks so much, glad you enjoyed it! I'd definitely recommend checking out some of my day in the life or week in the life vlogs. I have one whole vlog I made recently about what a social media manager actually does :)

[@LukeKish]

Hey I am looking for someone to do help me with specifically the publishing portion... Is this of interest?

[@plevel7670]

Been considering hiring a SMM for some time but my biggest concern is the security of my accounts and the access the manager has when handing them over access. Can you do a video about how to quell fears of losing an account to a manager locking you out by changing passwords or deleting accounts? Are there legal protections that can serve as possible safeguards against this potential behavior?

[@arfazubairhussain4882]

you should hire someone who is professional and uses a software to handle all the stuff and also has given you access to the software so you can track their activity.

[@lillie1748]

No one can lock you out without you approving it first. The app will send a notification to the email you used to open the account, if you don’t approve then it won’t work. This is why as a social media manager I encourage my clients to use their own email and number to open their account before giving me access.

[@plevel7670]

@@lillie1748 Hey thanks for the reply. I guess what i'm cloudy on is how to give access to a SMM without giving them the password to my account? Is there a way to assign someone as a manager with limited access or something?

[@plevel7670]

@@arfazubairhussain4882 I'm not sure I understand. How can they post without having access to my account/password etc?

[@arfazubairhussain4882]

@@plevel7670 yes, as Lillie said, we normally use meta business suite for posting on Instagram and Facebook. It's convenient, safe and secure. You should look up for it.

[@oyelamioluwamurewajoshua8802]

Thanks. This is insightful and would be useful for my freelancing career.

[@EllenandTara]

So glad you enjoyed it :)

[@simba5255]

I have been interested in social media management for a long time. Can you please tell to me what does social media manager do every day? How does social media manager work remote in the companies? For example: If I apply for a job on websites where social media management jobs are presented how can I convince them to recruit me? Should I work free for a while? I am pretty new in social media marketing and don't know many things. I will be thankful if you answer me :)

[@EllenandTara]

I have a video all about that here :) kzbin.info/www/bejne/hnXampSOpNaEaqM

[@KaushikFefar]

Amazing video thanks Ellen

[@EllenandTara]

Thanks!!

[@shaquana_]

Video format all the wayyyyy

[@IFeelPositiveLife]

Insightful episode

[@healthyshorts8601]

thanks ellen tara

[@gabrieladagenais6665]

How do you find client who wants organic content? I feel like dying so slowly. Most of my client want immediate results and I feel like the easiest way to do that is with adds

[@NovaCoreGaming]

You don't sell results you sell online presence and activeness...

[@itsmesamwiebe]

Advocate the benefits of a long term brand awareness and engagement. Use case studies. You need to position yourself so the clients find you. I am also not sure what you mean by results (sales, leads, engagement, reach etc.) but you can achieve that organically it just takes time to test what works for that business. If they have a set goal for results that helps.

[@morganniccc]

Paid Ad strategies please

[@samhassan965]

Can you share a example of the proposal you sent to the client?

[@EllenandTara]

Sure I can definitely do a video on this in the future! Otherwise I do share all this in depth in my courses :)

[@pamera88]

you are basically executing...what about strategy ? do you provide de strategy aswell into the price ?

[@EllenandTara]

Yes I am providing the strategy. I am in charge of all the content creation, planning and posting - this includes strategy!! For this particular client we also did an additional one off strategy session to kick off there services which was an additional fee.

[@EllenandTara]

Also, never underestimate the value of “just executing”. This is a huge amount of content to edit and manage and do it well

[@arqiab498]

What would a "set of stories" be? I guess its plenty content, and do you use the content delived on the package or is it new content?

[@EllenandTara]

3-5 stories roughly in a set, sometimes more if the topic calls for it. The point is it’s not just one single story as I don’t find this adds a lot of value or helps engagement. They are mostly designed in Canva or feature BTS photos my client has sent through. Often testimonials/reviews or product breakdowns :)

[@hanabaric5607]

I do all of this and more for like 500€ 🤦‍♀🤣 Hope to get to this price someday. I also shoot high quality video, script them, edit them and etc. I also do like 15-20 pages of marketing strategy before making a content calendar for the client.

[@EllenandTara]

Definitely work to charge more!! If they went and hired a UGC creator JUST for that content alone, they would charge more. But it’s also a journey to get here! This has been 5 years of constantly increasing my prices. You will get there ❤️

[@Steeze365Daily]

You must be burnt out. Thats way too low. I would never do all of this for that price.

[@hanabaric5607]

@@Steeze365Daily in croatia small business cant affoard more 😭 im searchinf for more international clients now.

[@abdullahabdelal3169]

Wait I have a question.. How much time do you devote to free engagement before you start charging extra? No need to give accurate numbers or anything i just wanna like understand the structure this is laid out at.

[@EllenandTara]

Hey there! I'm not 100% sure what you're asking here, but I generally don't do any free engagement, everything is paid for :)

[@adeled153]

thank you :)

[@Planandthrive]

hey! what set number of minutes do you have in your packages?

[@EllenandTara]

I only have set number of minutes for engagement, everything else has set deliverables, not time. I then charge a package price based on the value of the work I'm doing, not the minutes Im working. Look up my podcast episode on value based pricing - you can find the Dishing up Digital podcast on most platforms 🥰

[@Planandthrive]

@@EllenandTara thank you! 🙏🏽

[@MillaExplores]

This is such a helpful video! Thanks for sharing :)

[@LukeKish]

Hey I am looking for someone to do help me with specifically the publishing portion... Is this of interest?

[@wayhighermusic]

Thanks. What Sure mic are you using?

[@EllenandTara]

Mv7

[@pamera88]

whats the hourly rate ?

[@EllenandTara]

Please listen to the video, I don’t charge an hourly rate. I work off value based pricing and charge a monthly package ❤️

[@pauls1883]

Question. I don’t understand how myself (as the social media manager) can authentically answer comments and DM’s on behalf of my clients.

[@EllenandTara]

Study the clients business, learn everything you can. If in doubt, ask your client to draft a reply for you. Over time you will become great at it!

[@tristans2]

Do you have something you deliver at the end of the month like a report?

[@EllenandTara]

Yep I send an analytics report! It's usually a PDF. I shared a video of this recently on my Instagram and tiktok, check it out if you want to see an example 🥰

[@LukeKish]

Hey I am looking for someone to do help me with specifically the publishing portion... Is this of interest? @tristans2

[@user-zg6pf5fm3l]

What if im just starting out

[@EllenandTara]

Please check out my free webinar or other videos!

[@troycummings733]

Hi, I am a business owner looking to hire a social media manager. I would love to see your packages and what they include. Thank you

[@troycummings733]

Hi, I posted two days ago and didn’t receive a response. I hope my question wasn’t offensive. In the meantime, I am searching for a social media marketing manager and would love some Feedback on how to best hire or if you had some referrals of Someone who could help me? Thank you

[@its.mitchell]

have you found someone to help you with social media management?

[@mustafatrohlec2502]

In what niche are you

[@dilhanirathnayake3177]

How many stories is 2 sets of stories a week?

[@EllenandTara]

6-10

[@pauls1883]

Great video. But you really should leave a reply to every one of these YT comments.

[@EllenandTara]

I'm only one human Paul, I try my best but I get comments, emails and DMs across every platform every day. I also have a full time job with my SM clients and my students. I try but I cannot answer all my youtube comments :)

[@sh1n00b1]

Clicked on the thumbnail for the cute girl, stayed and watched the whole video for the decent info

[@kingofazkaban]

Do you always talk unnecessary stuff like this? Just talk about the topic and don't bore us

[@EllenandTara]

I’m not forcing you to watch this video. If you don’t like me or they way I like to create content and connect with my community, you can just go watch someone else 🥰