Should You Add An Unsubscribe Link To Your Cold Emails? (2024)

In this video, we discuss whether you should add an unsubscribe link to your cold emails.
We cover:
- Legal implications of not including an unsubscribe link.
- Deliverability implications.
- How an unsubscribe link can affect your response rate.

[@emailchaser]

Learn more about how adding an unsubscribe link to your cold emails can hurt your response rate - www.emailchaser.com/learn/should-you-add-an-unsubscribe-link-to-your-cold-emails

[@JordanFried]

Great video. Always wondered about unsubscribe link in cold emails.

[@mattjoseph2239]

What about CAN-SPAM laws? This is risky?

[@emailchaser]

CAN-SPAM Act doesn't require an unsubscribe link in your emails, it simply requires you to provide a way for a lead to opt-out.