Should you give out Family / Friend discounts ?

Fan question. What do we do for Family / Friend discounts. We talk through my thought process around this topic and how we handle it.
Gear and equipment I use
2020 Dodge Ram 3500
Kubota SVL 65-2
Kubota KX-40-4
Echo cs-600p
Echo CS-590 Timber Wolf
STHL MS-271 Farm Boss
Husqvarna Rancher 460
Mavic Mini II Drone
The Mingo Firewood Marker
2006 F650 Hook Lift
CAM Super Line 21 foot split tilt
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