Siri 2.0 Is Bigger Than You Think

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Apple's major Siri revamp as part of iOS 18 isn't just a big deal for AI...it's a full circle moment for the company and a completion of the promise first made back in 2011: a truly personal virtual assistant that can get things done.
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Timestamps
0:00 Intro
0:51 Siri history
3:42 Why Siri failed
6:50 A new era
9:42 Final thoughts

[@cobrabtc]

As long as Siri doesn’t say “here’s what I found on the web” bullshit. Just tell me the answer.

[@lukephillips1521]

The HomePod “who is speaking” sh*t is doing my head in..

[@cobrabtc]

@@lukephillips1521 Siri is still dumb. Only thing improving is AI integration. There are other apps for that. Apple is still behind

[@Chris_Hruska]

like gpt and google just gives you an answer that's wrong most of the time? I want the answer but also multiple links proving that the answer is actually true. ¯\_(ツ)_/¯

[@cobrabtc]

@@Chris_Hruska or just the correct answer unlike googles and Microsoft’s disaster rollouts.

[@25mL]

Apple needs to bake Siri deeper (much deeper) where she fires up and knows your day-to-day, what you were working on, talking to, basically a version of Jarvis from Iron Man. I dream of the day where I turn my phone on, it empties my spam, read my e-mails, prioritizes my agenda, reminds me it's my anniversary and here's some things my wife may like. Now if Tim unveiled that during this keynote or Apple Vision Pro, could you imagine how BLOWN everyone would be? I see this is such a missed opportunity for Apple.

[@The_North_Star]

Google was on that path until people got weirded out by the assistant making phone calls and scheduling appointments.. all remember, Google fired an engineer for saying their ai was sentient

[@Randuski]

I mean, based on the keynote, it basically does a lot of those things. But it just depends on how it develops overtime. But I expect with each update it will be closer and closer to that. I don’t see any of it as a missed opportunity, just that we’re not quite there yet. But nothing about the keynote suggests that they’re not going to do that stuff

[@25mL]

@@Randuski I do love that its onboard and not in the clouds. It would be pretty amazing if Siri becomes “unique” to each iPhone user, understanding my slang, my habits, or if I’m working on a presentation and kindly interrupts me and lets me know I made a mistake or provides some ideas on the fly, working along side me. But I do love the direction we’re heading even if Elon does not agree. It will make our lives better in the end.

[@mydadworksforepicgames]

Heck no bruh that’s hella creepy

[@Unknownuserhtps]

Couple more years man, we are getting close and even bigger things will come after this

[@SvenReinck]

This empty background is a good choice for this documentary style video.

[@drumfynnfun]

Every tech video ever: “It’s important to look at the first version/history“, stretching it ever so slightly above 10 mins for more ad breaks ^^

[@shaquillemckenzie5573]

Sometimes it’s slow and steady that wins the race

[@GeoffDeGeoff]

Yeah Apple is the Tortoise here and it appears to have paid off. I honestly think they'd have preferred to wait till it's all on device but I get it moving now, makes sense.

[@lukeclifton4392]

That is what annoys android users the most.😂 Android users walk around touting “Look at this, we had it first”, as represented by all of the comments. ~5yrs later Apple implements the technology; perfectly!! Then the android fanboys get envious that Apple has utilised the tech in a better way than android has managed to do; so then they revert to the old… “We had it first”.😂

[@speedbrake22]

Remember, we've only seen the shiny marketing materials. I'll wait for when i have it in my hands ti decide whether it is really better.

[@MaiElizabeth]

I really hope Siri can really 'follow up' the questions I'm asking. That's all I ask.

[@ImMohammedAli]

Most likely she will, she’ll be conversation based I believe

[@tdrg_]

It can do that

[@user-yt7tg6is8i]

In WWDC they said she could

[@MatthewMS.]

Siri what time is it? _ok. Here is what I found in the web about time_ 🤦🏼‍♂️ If Siri becomes Chat GPT fully integrated, I’ll buy a new phone so fast your head would spin

[@a-terrible-fate532]

i believe that she will be able to, I'm also really hoping for faster and more accurate voice typing.

[@devbagsmusic]

I asked Siri: “what is the release date for Doom: Dark Ages?” while driving. She said “sorry I can’t show you the results while you’re driving.” JUST SPEAK THE RESULTS TO ME for the love of god. She is currently USELESS lolololol

[@ImMohammedAli]

I told her to give me directions home and she said you’ll need to unlock your phone for that which I recommend while driving. 🤦🏻

[@tdrg_]

“What’s the temperature?” “Sorry, there are no compatible door locks in the Home app” what

[@Joey8809]

@@tdrg_mine didn’t say that

[@tdrg_]

@@Joey8809 i have a HomeKit temperature sensor, I wanted it to tell me that

[@josecuesta3783]

@@ImMohammedAliyeah you have to make sure to allow Siri to know where you live

[@CharltonJude]

The subtle background track on this was everything!!! Can you please share the background track Sam!

[@MarkBurdickPhD]

Actually, Apple didn't call it SIRI -- it was already an app called SIRI -- and when I saw and downloaded the app before Apple purchased it, I knew it was platform changing. And then suddenly the app was gone -- off the apps and into the Apple environment. You do a great job, keep it up!

[@AnthonyNeedsTech]

Apple had plenty of opportunities to let Siri free….but unlike other companies who will sell your information to a roach….Apple prides itself on your privacy. so, unfortunately Siri could not be the assistant that we dreamed up. now that tech has done some leaps and bounds since the introduction of Siri….Apple has done their due diligence to make Siri the way we need it to be without compromising privacy. great video bro. keep up the good work.

[@SuperM789]

LOL

[@Topher-N]

Can’t wait to update! So excited for this new tech.

[@dontannenbaum4734]

I may have missed it in the keynote but the use case examples they used still had people looking at the screen for the answer. I am hoping it will be able to have a back and forth conversation with the user, keeping a transcription of course in your notes app or something similar to reference later.

[@ohctascooby2]

Siri is a spin-out from the Stanford Research Institute's Artificial Intelligence Center and is an offshoot of the US Defense Advanced Research Projects Agency's (DARPA)-funded CALO project. The original was way way more powerful than siri but it was throttled due to security concerns. Siri was developed in 1988.

[@skye7690]

I asked Siri when Siri 2 was coming and she said “I was Thursday January 3, 2032” .

[@mohammadnouritani]

all this is on paper until we test it out and see if it actually works

[@TheAppleGuy.]

I hate how all the game changing stuff about Siri is exclusive to an iPhone 15 pro, it’s annoying for those who got the regular 15 or even the IPhone 14 series which is only a year old and it’s already being left out on features.

[@blueberry_sticks]

THANK YOU!!! No one seems to be talking about that 😭😭

[@PSy84]

that's why iPhone 15 pro and later are more gorgeous now. GeniusPhone

[@hobbitpsi]

I mean, yeh Apple shot themselvs in the foot by always year after year never wanting to put more RAM in their phones and this is the result cause AI requires more RAM.

[@Epicgamer_Mac]

I swear I was just explaining this Siri X vs Blackbird thing to my Dad and he had no idea what I was talking about. Then I open my KZbin and what do I see. So I sent this video to him and saved myself a lot of time! 😂

[@InimitaPaul]

I’ll believe it when I see it on my phone, I’ve been iPhone since the 4s and them asking Siri to show the weather as an example in their latest WWDC did not fill me with confidence.

[@spyharpy]

I don’t use Siri at all. Every instance of it is turned off in Settings, I mean EVERY instance in every app setting everywhere. I will NOT talk to machines, only humans.

[@gamingwithwille8266]

One my questions..... will Siri 2.0 be pushed to the Homepods and make a truly efficient real-time connected virtual assistant including connection through Airpods, Carplay, and our everyday drivers (mac/iPad) or will this potentially life changing upgrade just sustain for whatever you can manage on iPhone..

[@4thgenhunter]

Love this new documentary style. You should do this again sometime

[@BrianBellia]

THIS is the video I've been waiting for - thank you! 👍

[@RowdyGeronimo]

Both Sam and Luke are doing the FPT style videos.

[@itscurlyfry_]

He’s even doing the pause to talk and all just like Jon 😂

[@tylerdurdenmd]

Sooooo true! @FrontPageTech should get a cut.

[@kickupastorm2023]

Saving up for the Apple Vision Pros

[@Ibraheem.]

I won’t be satisfied until Siri is like Mr Smith from the BBC Sarah Jane Adventures.

[@victordelacruz8440]

I imagine a lot of data collection associates through staffing agencies to run study protocols and along the studies provide feedback. The same thing for wearables. I used to do this work. If you're hired directly from the employer and not an agency the pay is a little more.

[@jakedunlap8809]

Awesome video! I hope Siri is improved. The one thing that needs to be added is college baseball and college softball scores. They also need to add women’s college basketball not just men’s college basketball. I watch multiple sports.

[@Determinedkey9829]

Will the iOS 18 dev kits reach stores before its official release in September?

[@tylerking7890]

2 things: 1) I absolutely love that Aqara was a sponsor for this video. (SUCH solid HomeKit stuff. 👌🏼👏🏼) 2) I know a complaint is the limitation of iPhone 15 Pro or later but…it has processing power other phones don’t, people will eventually upgrade, and by the time people upgrade in 1, 2, or 3 years from now, Apple Intelligence and Siri will have matured/improved that much more. It’s a win-win. If someone’s so impatient as to not want to wait….then they can get a refurbished 15 Pro or newer later phone. (Or just wait ‘cause as good as iPhones are, they’re not forever…you’re gOnna upgrade some time sooner or later…)

[@tdrg_]

So right. Also, while it’s frustrating as a 14 Pro user to not get access, I can see where this is coming from. When working with such sensitive data and so much of our personal information, it makes sense that Apple would want to keep that on-device and not send what is literally our entire digital lives and personal context up to the cloud.

[@TamasKiss-yk4st]

The limitation to get this on older devices is not the processing power, it's the memory, Apple small AI model use about 4,2GB RAM (so the AI what running on your device not on a server), so with the system and the posibility to train the AI more (alias increase the data, which increase the required RAM even more) the 6GB memory simply not enough. A16 is a 1,5 years chip, it's designed more than 2 years ago, when the 8GB Memory looked unreasonable (as more RAM use more power, and you can't turn off or it's lose all of the stored data, so you must continously keep under power even in standby/idle mode, so not to clever idea to stack unreasonably much more memory like you need, because it's effect your battery life too). But now when the AI use about double amount of RAM like the games on your device (the 6GB RAM also a critical point of the current console level games, but that is also something what just started recently and didn't exists 2 years ago when the A16 chip was designed).

[@tylerking7890]

@@TamasKiss-yk4st Ohhhhhh that makes sense. Thanks for the insight! I’ll be curious what the RAM will be on the next iPhones moving forward. (Especially regular 16, 17, etc.)

[@victordelacruz8440]

What was missing at Apple was deep integration and collaboration of features. There's been a lot of counterintuitive experiences.

[@mau.5]

Great vid. Thank you for sharing. Do you know which devices (iPhone, iPad, Mac) will be able to support Siri's new features? I would think there would be a backward compatibility cap?

[@Prefer2Hibrn8]

I just subscribed mate 👍 That was a very insightful video. Top stuff !

[@skye7690]

So when is it coming?

[@akwinas_a_o]

The biggest concern for any company with a mission statement of privacy first will always be lacking training data. As someone who trusts Apple, I almost wish there was a way to opt in to turning on the same data points I’m already sharing with Google and everyone else. It takes courage to not even allow that.

[@PSy84]

Apple Ferret is now multiple times smarter than ChatGPT

[@dezmundogaming8780]

I was just having a conversation with a friend a few months ago about the direction i felt Ai should go for the safety and thoughtful benefit of people in the future because i felt the way things were advancing was a bit reckless and im so glad that apple is taking the approach i had in mind for it as a true personal assistant. I havent been this excited to upgrade my iphone since maybe the 4 or the X. Currently im on a 12pro and i cant wait to upgrade this time.

[@amalebowskye]

the glazing is crazy

[@mohammedadnan5230]

Will Siri 2.0 be available for all the ios 18 supported iphones?

[@murrd0g]

Sam you’re crazy informative. I love this channel!

[@claudiabailey5302]

Don’t you have to try it for a while before you wax lyrical. I mean controlled demos are great but it’s real world use that’s important.

[@threeuniquefingers]

FPT’s influence is trickling down here too. And I don’t hate it ❤

[@MagicToenail]

Feels like we should be on Siri 10.0 already

[@BetterOffVibes]

It’s all the smaller things for me. Like being able to tap the power button in the top corner to turn off your phone instead of pressing 3 buttons in a sequence…SIMPLE!

[@gefthetalkingmongoose]

That fall at 3:16 was crazy convincing - hope you're okay Sam

[@AWlooper.]

Can anybody in the comments please explain how can I change my system fonts like I download them but they don’t change please help me out

[@ishanraj9995]

Will iPhone 15 get these siti updates

[@Thamios]

Awesome Video

[@Slurkz]

You should rename your channel to "Nailed It" because you always seem to do that, in a very entertaining and well crafted way. Thanks for making us smarter, Sam! 💜

[@steveb1972]

The others took a vast lead in personal assistants as they didn’t care about privacy

[@orlandojam8]

nope, she just have a backer now, his big brother: 4-o 😂

[@TamasKiss-yk4st]

ChatGPT is only the backup of the backup.. the computing order for Siri, first it try to solve the question on device (with Apple own small AI model), after that it's try to solve on their server (with Apple own large AI model) and if the question is still unanswered, it's asking permission to share the data with ChatGPT..

[@nadirmuthu]

Great analysis on how corporate structure, politics and external factors affect a product. One of the reasons I like Pixel phones is how well the assistant works with apps like Gmail, Calendar and Contacts. Seems like iOS 18 has Siri integrated on an OS level and across platforms like Mac OS, iPad OS, which is crazy because when you start multiplying the number of devices there is. The computational power needed is huge but also integration is higher now. The walls of the garden got higher

[@justinphy7229]

I just wanna know if this is gonna tinkle down to my HomePod minis 😭 I really hope it does to some extent

[@georgeazzopardi9881]

i did ios 18 and siri is no longer opening the camera there are some bugs in the beta

[@robertb4750]

Is it available on iPhone 12 series?

[@jadeianursal1855]

Is this gon be available on iphone 14 pro later on?

[@Bartek-cx5gz]

Is there going to be ai photo editing like in Samsung? I haven’t noticed that mentioned

[@nickelsL0L]

2:38 oh no

[@MilsCreations]

I upgraded to iOS 18 but I see no glowing lights at the edges of the phone when talking to Siri

[@robertworley7243]

It won’t be until Fall only for iPhone 15 beta testing 😢

[@robertworley7243]

It’s on the Apple website under iOS 18

[@rsharris0203]

Will not use Siri, I have it disabled.

[@better_everyday018]

After watching this, I'm now asking why is siri 2.0 bigger than i thought 🤔... Anyways, time will tell.

[@Mangolite]

Sam: I’ve fallen, and I can't get up! Aqara: Clap on, clap off! The clapper!! (Clap, clap) Screen fades to black.

[@pradeepmagan6951]

Yeah right especially when they bring back deleted photos

[@zachhotchkiss]

You clearly just read a headline instead of looking into what happened

[@RiThaKilla]

I can't wait until Siri becomes Samantha from the movie "Her",

[@CherylsCreativeWorld33]

This was really good, thank you!

[@eeshan4494]

Great video Sam appreciated the depth of research and insight

[@marvelousmarcus759]

So ready for this!

[@sinaj1510]

Definitely apple focuses on privacy and overall user experience. Quality work takes time and efforts. Good explanation 👍🏻

[@Waliocoolioflo]

Sounds neat but I'm not really a Siri person I rarely use voice commands usually just figure things out on my own

[@daholmes1]

Is Siri improving on the HomePod? That’s where I use it and that’s where it sucks? Perhaps if it handed off computer to an iPhone, iPad or perhaps a powerful hub such as a new Apple TV?

[@PAIKUN.]

Siri only understands strong American accent

[@cookedfruit]

before siri, there was a feature plainly called voice assistant or something like that

[@C.SchitzPopinov]

!iPhone 16, when the bezel becomes Siri. That's if the bezel doesn't become the same colour as the backing of the phone or the metals used for the frame🤷🏼‍♂️

[@autumnmatthews3179]

Do you need to buy the iPhone 16 for it though?

[@guelo1350]

I remember having frustrations with Siri most of the time when comparing it Google Assistant. I left the Apple ecosystem to get back to Google Pixel, but I have to admit that this is something that I find interesting and would like to see it happening in the Google Assistant. It feels like Apple have a more humane way of implementing technologies rather than Google. I do admit to have an affinity to Pixel devices, but by the end of the year I'll see if I stick around or jump to Apple.

[@Shbeeve]

bro honestly fuck the privacy I don't have an a17 chip to use this thing make it all cloud based 😭

[@miker6570]

Remember this is apple we are talking about. Making everything cloud based would be going backwards in a way for apple. Making the apple "walled garden" approach not matter as much.

[@shapyronyt183]

Fr , and my a16 ?? Legit useless and i got this phone 1 year ago 💀💀 siri needs to be smart for once gawdam

[@TamasKiss-yk4st]

@shapyronyt183 even if you bought the A16 just one year ago, it's almost 2 years old chip, and they design it about 3 years ago.. so way before the AI hype.. the 6GB memory the problem, the AI model currently using 4,2GB RAM to run, and that will increase in time, as it's learning more and more.. and also your system use some RAM too, so the minimum criteria growed to 8GB for memory..

[@harelquinfox8375]

I was excited about the Aqara fall detection for my old dog, but it sounds likes it’s just for people. 😅 Maybe a pet fall version/update will happen in the future.

[@Zax0422]

Excellent research 🧐

[@thefairplayer]

So many hate comments for Siri. Which competitor is doing that.

[@Cleatusprivilegedwhiteman]

There is no reason to wait on this and if they do a wait list. That’s rediculous

[@citizentex5720]

Sam, you and Jon are great together and apart. What a perfect combination, each complimenting and augmenting the other. Great video.

[@wolverinemarky]

How do we get the new Siri animation? Or is that part not live yet? I’m on the ios18 beta and Siri doesn’t look different

[@lesliegeisler6]

The new Siri is part of Apple Intelligence which is launching later and missing from the current developer Beta

[@wolverinemarky]

@@lesliegeisler6 thank you was annoying me I couldn’t find a way to equip it

[@jpg334]

What’s your opinion on trying the developer beta on my primary iPhone which is a 14 Pro Max also considering that I am going to get a 16 Pro Max in September

[@TamasKiss-yk4st]

You should not try any developer OS on your primary device, before the final release they are patching a lot of bugs what they found, and some of them are not a big deal for developers, but a big deal if you want to use it as a normal phone (like the calling function is not working properly is not an issue for a developer who is only use the device as debugging tool for his app, and his SIM card is in another device, but for a primary device that is a big issue)

[@jpg334]

@@TamasKiss-yk4st Thanks for the tip I do have a secondary iPhone in my old XS Max what about the public beta would it be ok for the primary device do you think or do I just leave iOS 18 till I get my 16 Pro Max

[@mattsanders2207]

Before the conference where Vision Pro was announced you guys asked something to the effect of would Vision Pro be Tim Cook's legacy. Well, with this Al conference do you think this is Cook's new legacy?

[@GiuseTheGodWTF_]

Its compatible with iphone 15?

[@LangleyNA]

Very well done, Sam. _Outstanding_ work. Outstanding work, Sam.

[@bobbyrich7]

Is there anyway that I can get the border around my screen like he does on his home screen? I like that and wished my phone has that! I have iOS 18 Beta 1 and if anyone can tell me how I can get the border around my Home Screen? Thanks

[@Stupranos]

That’s the AI Siri. It’ll be out for iPhone 15 pro later this fall.

[@charminbaer2323]

How do you get the glowing color changing border when bringing up Siri? I have the Beta but I still get the circular icon at the bottom

[@leebogz2388]

Not yet available in beta 1

[@anshulsanghi8161]

Apple Intelligence isn’t coming to even the betas until this fall

[@charminbaer2323]

Ok that explains it

[@MatthewMS.]

Great video thx, subscribed

[@MorbidGod391]

6:53 there is a forth reason. Google and Microsoft both had a 411 number that they used to eventually train Google Assistant and Cortana. That’s why these two assistants had the best voice recognition and understands what you say. Apple and Amazon never had something like that.

[@jonathanfeika83]

Is the new Siri available after you install IOS18 or it different from iOS 18 that?

[@robertworley7243]

It won’t be on old iPhones until late 2025 but this Fall it will be a beta for iPhone 15 it said this on the Apple website.

[@EdwardsNH]

What do you mean it didn’t exist??? They bought the company from someone else. It already existed

[@ninaandianfan21]

I remember distinctly the year 2012 - late in the year and I got my first ever Apple product. It was the iPod touch 4 or something. It definitely was the older iPod touch at the time and I was so mad when I realized that I had grabbed the older one that didn’t have Siri 🙈 I had no idea at the time and just grabbed the cheaper of the two iPod touches 🙈 and then in April of 2013 I had enough walked into my carrier store and said: I want an iPhone how do I get one 😂 and I got one 😄 first ever phone contract too (had only had prepaid before since I wasn’t of age before 2012) 😄

[@GSB_Laz252]

What is the name of the wallpaper in this videos thumbnail/video?

[@brycejensen6729]

This is one of the new wallpapers for iOS 18. They should be included on any device that updates.

[@GSB_Laz252]

@@brycejensen6729 Someone told me that’s the new Siri prompt for iOS 18.

[@SalihARCrypto.i.o]

Thanks

[@floga10]

2:38 Dr. AppleTrak spits

[@Nornfang]

Do we have any idea when the Apple intelligence beta update will release?

[@Randuski]

Not yet. Could be a while. Think they said later this year. Could be December who knows

[@Kingsley4K]

The fact they didn’t even specify if the new Siri will also work on HomePods pisses me off. I’m like $2000 deep in HomePods throughout my home and Siri on them is absolute garbage.

[@PSy84]

it wont work. They will release new homepods with A17 pro chip or M chip

[@toranp.8942]

New Siri looks cool but it doesn’t look worth the money for a new iPhone lol

[@Leshpngo]

Thanks Sam daddy boy with that cracked track on apple updates. Clean, fresh, with this new blur...thanks daddy 😘

[@xavierjohnson9089]

I’m letting it be known that I clicked the dislike button on this comment.

[@Leshpngo]

@@xavierjohnson9089 thanks sweet thing 😉

[@TQ.followeyes]

Thanks a lot for your proffesianlism, and graet value you provide us. Keep it up.