Six Steps to Effective Advocacy Campaigns

This video highlights the six steps for successful advocacy campaigns detailed in the book, The DeMarco Factor: Transforming Public Will Into Political Power by Michael Pertschuk. This model has been used to support successful campaigns in Maryland including to raise taxes on alcohol and tobacco, expand access to health coverage, and create a first-in-the-nation Prescription Drug Affordability Board. For more information or to schedule a training for your organization, contact Vincent DeMarco at www.healthcareforall.com. This video was developed by Next Day Animations.