Skills you need to be a Brand Manager ✔️ ULTIMATE GUIDE

This video contains a 10 minute summary of ALL the core skills I used as a Brand Manager at Procter & Gamble. I got lots of questions about this, so hopefully this will give you the ~ultimate~ insight on both the technical and soft skills needed to help you THRIVE in this role. Enjoy the video. ✨
🔖 Chapters:
00:00 - Intro
01:00 - Skill #1 Commercial Sense
01:43 - How to Develop Commercial Sense
03:08 - Skill #2 Business Analysis and Management Skills
03:32 - Softwares Used + What To Learn
05:23 - Skill #3 Creative Branding Skills
06:11 - Develop THESE Branding Skills
07:59 BONUS: Top 3 Soft Skills
🌟 Resources
COMMERCIAL SENSE
Podcast - How I Built This
Book - The Lean Startup by Eric Ries
Book - The $100 startup by Chris Guillebeau
Magazine - Forbes
Magazine - Bloomberg Businessweek
Magazine - Wired
INFOGRAPHICS + DATA PRESENTATION
Canva www.canva.com
Skillshare - www.skillshare.com/classes/In...
CREATING MOOD BOARDS
• How to Prepare for a B...
• How to create a Brand ...
• How To Create A Good M...
📄 Shop my P&G Brand Manager Resume + Template Kit: shorturl.at/bwxG2
✩ Community ✩
SUBSCRIBE! Subscribe to this channel so you don't miss my next video.
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🌍 Website (coming soon): rabeeahasan.com
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🤝 Want to collaborate, suggest a video, or just say hello? Email me at [e-mail]

[@BeMyVforever]

Wow. I have watched many marketing youtuber videos and you are the first to make me feel like I am coming away with tangible advice. I am not thinking of being a brand manager but still want to pursue marketing and I’ve watched 3 videos of yours now and they are actually so clear and specific. I am definitely subscribing

[@NabilDawood-wj9du]

Utterly agree with you 💯

[@aidantong9572]

This was so ridiculously helpful. Thank you!

[@amanda.ricordi]

Hi Rabeea, thank you so much for sharing with us! :) This is the best video I have ever watched about Brand Managers so far! I'm very interested in growing in this position, and your video was able to give me the guidance I needed. I loved how you structure the content, very well done!

[@vanessabeltransaldana9186]

Thank you so much! You can’t imagine how much you’re helping me. It’s my first time working as Brand Executive.

[@afouad1976]

Your videos are insightful and really supportive for who is working on himself to be better.

[@dim9753]

You are OBVIOUSLY an excellent brand manager because this video was so damn clear and useful. Thank you!!!

[@iqraaaliya1230]

I have watched multiple videos on this topic but most were speaking a lot without telling exactly what it is. You concised & explained it so well. You make a great brand manager.

[@simlindeleshabane8760]

The way yo have presented your insights is super graceful, confident and inspired. Lovely video!!!

[@user-muskansaini]

just love ur all videos, don't stop to urselft for making this amazing videos... plz carry-on.....🥰😇

[@palashrawat401]

You make very helpful and concise videos. Thanks 🤝

[@valleoeste5623]

I never leave comments on youtube and wow, just wanna say kuddos because your information is super clear and actionable! As I transition from the music industry, it is now super clear to me that Brand Management is the path for me :) thanks again for the video!

[@user-wy7ro9ib7b]

Excellent narration. Valuable points from personal experience. Nice.

[@ashiqulislam1517]

Really helpful. I'd love to see more content regarding marketing and brand.

[@inorayamari4668]

hey, really thankful for such insightful videos. I saw your vid on quitting luxury industry, but still would appreciate your inputs on how to start a marketing career with such brands. Thanks in advance. Please keep us posted on all things branding/Marketing.

[@tawshiktanvir3418]

Best 10 minutes i've ever spend on youtube! thanks a lot Rabecca, however can you make a video on Corporate Branding and how can we prepare ourselves for getting a job in that section.

[@lakshayrajora8662]

Thank you for such a helpful video. ❤️

[@wawawiwaa]

This is way tooooo helpful, omgg!!😭 thankyouu!! ❤❤❤

[@dominiquesmith6416]

Your videos have been extremely helpful for me. I would love to hear more about how you approach developing strategies as a brand manager.

[@dhruvjain1902]

Extremely useful video. Thank you

[@thabisign8712]

Please continue with these videos, thank you 🙏

[@Shubham-iu8nn]

Great video! Thanks for the advice!

[@gayanifernando2089]

🙏🙏🙏🙏🙏 Thank you so much Rabeea!!!!!! So helpful!

[@moncefmezzour1000]

Thank you so much for This helpfull video... Great content 👍👍🥰

[@kris.listen748]

Fantastic - Thank you so much!

[@bworkz-vz7oq]

Thank you so much for your information ❤

[@Ouissal-]

Wow thank you for this amazing video, I hesitate for tow jobs and your advices help me a lot. Thanks

[@DanielBaek-wq2jw]

I'm currently a business administration student and consider becoming a brand manager in companies like P&G. While I was browsing some videos related to branding or marketing, I found your video. This was really helpful and insightful. Thank you for your advice! Rabeea😊

[@Mccc997]

OMG！！！！I just got an BRM internship offer from P&G. this video is sooooo helpful, thank you so much for sharing this.❤❤❤

[@we_brand_tz3295]

The best ever video very useful thank you..

[@Chhexxy]

Thanks for sharing ❤

[@ritika1605]

Thanks for sharing this 🙏

[@saiteja9389]

Thanks for sharing, really helpfull.

[@bayangnelson]

Nice, very informative topics,, thank you very much and more power to your channel

[@hadizaidi4383]

great video, summed up important skills

[@niamulkarim4207]

Love your videos, Rabeea!

[@Anita_Sharmaa]

Your every word hit in the right direction for becoming a Brand Manager Mam. Thank you very mu h mam I am from Nepal.

[@maanratnajitjadhav.6094]

Thanks for insights.

[@hindelgdaouni8221]

woooooww!!!!! I looove your content :DD I am so happy I found you! please keep sharing with us and do more videos, you are literally my branding guru and my virtual mentor :')

[@rabeeahasan]

Thank you so much :')

[@kingkaunaine1078]

Thank you it was useful ☺️

[@Kaamnadhaam]

Concrete advise! Thankyou!

[@AmanUllah-uq7rk]

Thank you so much for this Valuable content. Kindly make a video on Amazon Brand manager for service industry.

[@OLUshegun12]

I’m really grateful, another thing I’ll like to know is how to create a portfolio as a brand manager.

[@zain-ul-abedin1901]

Good work, just keep doing what your are doing

[@EmanAli-nx8fh]

Thanks so much ❤❤

[@pedroleite8287]

I have one question that is not normally polite to ask but I am interested on that to see the potential I can achieve in my dream job (Brand Manager at a FMCG enterprise): what is the salary range for an assistant brand manager or a brand manager in companies like P&G, Unilever etc (I know it depends on the country we are based)? Thanks and continue with these wonderful videos 🙏

[@ayu4429]

Thankyouu so much 😍

[@bharatsharma871]

very helpful thanks Rabeena

[@MrHacker303]

Great video!!

[@erasuas]

Super good experience sharing....

[@akshayshetty889]

Amazing content

[@mrunmayichoudhari1352]

Can you make a video what are the key responsibilities of a brand manager and how do they create brand strategy for their brand ??

[@managerbrand8974]

thanks a lot ^^

[@nazkam72]

Very informative 👏🏻👏🏻

[@rabeeahasan]

Thank you, so glad to hear! 😄

[@anujaanand7656]

Sending more love to you❤

[@Kgoomizzle]

I enjoyed this video so much! Thank you for giving so much insight. I have an interview on Thursday, wish me luck. I've just subscribed too :)

[@rabeeahasan]

Good luck! 😁

[@salmanatique6823]

That's a great video. Kindly make a video about the skills required to become a trade marketeer in the FMCG industry and how it practically wòrks. It's important to lead the channel and category.

[@rabeeahasan]

Hi Salman, thanks for your comment. Unfortunately I don't have any experience in Trade Marketing so I'm not the right person so talk about it :(

[@tanyarai7642]

Hi Rabeea! Do you think P&G prefers recruitment from target business schools?

[@harryabsy1694]

I like your content because you don't waste time and tell the exact things. Love someone who's genuine in this clickbait world

[@rabeeahasan]

Thank you so much, appreciate it!

[@harryabsy1694]

@@rabeeahasan love your work, and your personality Rabeea

[@shadymohamed3678]

firstly would like to thank you for your videos and share your experience, keep going and I have a recommendation what is your opinion Start from the beginning, I mean make videos about resumes for the brand manager and interview, then make a video about first 90 days as brand manager and details about onboarding, about tactical work and finally I'm waiting for your following videos

[@rabeeahasan]

Great idea, thank youu for your feedback Shady! :D

[@pedroleite8287]

up up

[@desilidyawati9772]

Agree !

[@chaimaebelqadi9258]

Miss youuu pleaze come back ❤❤❤❤

[@nidabiqureshi5864]

If you are good idea giver like what new to add in the product and how it shld be marketed in the market so which job role is best ?

[@mouhcinekafihl9782]

Good video

[@andyyang8813]

Hi Rabeea, any tips on Marketing Manager?

[@godavutukuri4210]

Heyy !! Hii Can u pls say is there any difference between brand management and luxury brand management?

[@nguyenvand820]

can you please share about digital mkt career in FMCG sector ? thanks

[@manojkhanchandani7206]

Hello Rebecca, i am fond of your videos and am actually learning brand management online how ever i would recommend you if tou can make a series and also if yiu can elaborate a little bit more it will help people like us. Thanks I really appreciate your attention

[@BrandBasics]

You can watch this one too kzbin.info

[@Mahalakshmi-Khan]

What are the KPI's for brand managers? Are they also given targets? What are they judged on? If an advertisement campaign doesnt bring the desired results in terms of sales, is that considered a failure?

[@pedroleite8287]

1) it depends company by company but normally might be variables as gross margin, net contribution, market share, top of mind, unaided brand awareness, product and category penetration… 2) Yes. Normally the goals follow a waterfall approach where they are defined by the C-suite of the company and then go down to each level of managers. And then you as BM will also have to define your goals according with the corporate strategy of your company. 3) They are judged one if you achieved them or not. If you were to close or to far way and why did it happened. 4) you will learn that you will fail more times than you will succeed. The most important thing is to learn from your mistakes. And keep in mind a campaign is just a small thing within all the scope of a brand, therefore the most important thing is to achieve the yearly goals of the brand. I hope it helps

[@tanyaagrawal4077]

Mam are you there on linkedin? i had a couple of questions regarding career advise

[@ruaamu6151]

Plz what about the basic for branding ?

[@mynameisdeih]

hi Rabeea! have you encountered market sizing questions during your interview? ty so much!

[@rabeeahasan]

Hi Deih, yes I have! Market sizing is a common question in Brand Management interviews, I was asked how many iPhones I think there are roughly in Dubai. The interviewer doesn't care about the number you give, but the reasoning of how you arrive at the number. :)

[@nadeemibrahim9700]

Hi Rabeea, has your masters degree helped you in any way? Im planning on pursuing mine in marketing however its a huge investment for me + i feel like recruiters care more about the quality of your past experience than your degrees. Thanks a lot in advance for your insight !

[@rabeeahasan]

Hi Nadeem! My Master's degree helped me pivot from Luxury to FMCG so it turned out to be a good decision for me personally. But it's definitely a huge investment + really depends on your personal circumstances and what you want to achieve out if it. Luck plays a role too!

[@marelyspopoter662]

Please share How did you landed the role with no experience?

[@digitalsumanraj9891]

World number skills communication skill either brand and products and ceo... Other how write email better

[@Justice.willArrive]

Can luxury brand management program help one become a brand manager?

[@chaimaebelqadi9258]

thanks a loot i can't wait for your next video keeep going

[@rabeeahasan]

Thank you!! 😁

[@saadbintowhid2709]

Do something for fresh marketing graduate

[@MohammedSaiiff]

Hi mam, I watched your 2 videos and I have a question I wanted to learn brand marketing like creating a brand from scratch and loved using canva for infographics and other stuff to post on social media Could you please tell me which course should i take for brand marketing on Coursera or any other platforms thank you

[@mohamedeita8105]

+1

[@bren1251]

Hello Rabeea! I need your help. I am having an interview for a position called Artwork Specialist at P&G. I do not have experience working in marketing. Could you please help with information about this role, is this role like being a marketing specialist?. could you share me any links that might help me to understand the role?

[@sabrinaoliveira3654]

Is it possible to get into a grand manager role without a degree?

[@pedroleite8287]

If I am being honest in CPG multinationals it would be unlikely to happen since there is a huge demand with well educated people.

[@mohamedeita8105]

Do you give training or courses? In brand management

[@rabeeahasan]

Yes I do! You can reach out at [e-mail] for more info :)

[@mohamedeita8105]

@@rabeeahasan thanks for your reply 😃✌️

[@JobilMJ]

Hello Rabeena, 1st of all awesome video, thank you for the video. I'm from India, Even though I'm trying to get into branding, P&G rejected my application. I'm trying to get my career in brand, can you help me with the same. Even a small start is a gain for me. Hope you will reply to the comment.

[@davidpeterson3535]

How in the world did you get a brand management position with zero experience?

[@Rachit2891]

You are from which country?

[@nycto16]

She's from Pakistan but live in Dubai.

[@bhoomijarwani]

Salary of brand manager

[@kumarabhishek8660]

The only skill is needed by company fluent English 😂😂😂😂😂😂😂😂😂😂😂 nothing else😢

[@seifeddineification]

by the way, you are beautiful I like you

[@kathurisaathvik39]

Hey Rabeea you're so cutee🖤

[@portiamatjea6155]

Hi Rabeena i need your help, please check your LinkedIn, i have sent a private message.