Skyrocket FB Ads ROI with This Bid Cap Strategy!

[@ChrisMarrano]

Join our free eCommerce Facebook Group! facebook.com/groups/ecommerceinsiders

[@jamalbusiness-mp4pw]

Thank you very much, I follow you from Morocco🙏

[@ChrisMarrano]

Awesome! Thank you!

[@idirmods]

Did you try it khouya

[@jumpertelecom3586]

Where can i find the excel sheet to download?

[@stepanmicek]

Can i set bid cap on an ad group level?

[@ChrisMarrano]

Yes, that's where you set the bid cap

[@duckiler1083]

I want to launch a dynamic add and when i want to scale and know how much the cost per purchase is, then i edit the campaign and make the bid cap. Can i do this?

[@ChrisMarrano]

yes, you can do that

[@lailazouaki]

Thanks! Any chance you could share a template of your spreadsheet? :)

[@Iamsugarbrown]

What’s crazy to me is bid cap and cost cap don’t always work. What I mean is, I’ve had both cost cap and bid cap over spend without a purchase. I don’t know what to do

[@ChrisMarrano]

We have been seeing this. More so with cost caps than bid caps.

[@sabinasanchez6308]

Can you have multiple bids/ ad sets in this campaign? For example, if I wanted to test 5 different bid caps, should I have multiple ad sets / bids in the same campaign or so I need to set up additional campaigns?

[@ChrisMarrano]

yes, we'll structure a campaign with different ad sets and different bid caps to test which one performs best

[@abdulwali4920]

does bid cap means cost per showing an impression/auction?

[@ChrisMarrano]

No, it’s telling Facebook the maximum cost per purchase you’re willing to spend.

[@abdulwali4920]

@@ChrisMarrano is there any option for setting bid for impression.like bid per impression

[@Khalid-Mo430]

Can i just launch a bid cap in a new pixel

[@ChrisMarrano]

You can try but it’s most likely not going to get you the CAC you need based on zero pixel data. It just won’t spend your money

[@yasserbe1191]

How i set the bid cap in dynamic creative i couldn't find it

[@ChrisMarrano]

You set it in the ad set level

[@jonathanmui6764]

Yo sauce the excel sheet pls 🙏🏻