5 Gum: How to Completely Annihilate Your Brand Image

[@slow_start]

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[@jstyxx4110]

Why was this reuploaded?

[@jacobflack7747]

Loved the video topic & how it was framed, but the way the Displate Ad was framed was a bit too cringe in the "don't know how to do something basic? they'll do it for you" sense. As someone who has 4 lovely Displate Products, and have gifted 3 more, Imo it's just destructive to suggest that people who don't have something as basic as a simple set of tools have any business buying any decorations, let tools that'll help you better establish any space one has rights to throw up a Displate on

[@jacobflack7747]

No idea, just noticed it myself but it's not letting me delete/edit either identical comment, rip

[@AJ_Jingco]

@slow_start You look a *LOT* like Pedro Pascal.

[@user-AADZ]

"You hate capitalism, don't you Squidward?"

[@semibreve]

I remember seeing the commercials as a kid and being almost scared by how mysterious they were: I literally thought the gum was too adult for me to chew.

[@sparklesunshine6263]

I'm disappointed in you.

[@Crazlerable]

yep definately has those vibes

[@nurgle-j5n]

are u trans now?

[@ashleyking8851]

Lmao thats so funny

[@s1d3k1ckRO]

Thought I was the only one.

[@Brianna-eo8nu]

I’m surprised it took Wrigleys nearly a decade to start marketing 5 Gum to gamers. The packaging of 5 already had that sleek, black on neon colour aesthetic of gaming brands like the Xbox and Razor, and their original demographic of 14 to 25 year old boys and men already overlap significantly with the gaming community, so pandering to them just seems like a no brainier.

[@Anthonybrother]

Remember the board meeting video, these people are out of touch

[@majesticeagle5461]

Trust me most people who play games fucking hate that neon shit, like me, it’s the dumbest thing ever, and no one would have fallen for it Sad to see that a lying comment saying that the majority like it(they don’t) and that I’m the odd one out(I’m not) and that it sells(it doesn’t and never has or will)got more likes than mine, whole lotta dumbasses and young children in this comment section, no point in trying any more, nobody will agree with people who are factually correct anymore, y’all just prefer lies

[@ghoultooth]

⁠​⁠@@majesticeagle5461That’s not even vaguely true lol RGB keyboards and PC components exist for a reason- they sell. Just because you’re the exception means nothing in the grand scheme of things. I play games and don’t really like neon stuff as it hurts my eyes, but my partner does and a lot of other people I play with enjoy it. It exists for a reason.

[@uneek35]

Also lucky that Razor didn't come up with their own gum first.

[@SnoFitzroy]

@@majesticeagle5461 You're the odd one out actually, normal people love it when their whole computer lights up. cheaper than turning on the overhead too!

[@briano9397]

Calling 5 Gum the "Axe Body spray of gum" is so weird but so accurate 😂

[@mtninjas]

the holy trinity of middle school for me 5 gum, axe spray, and too much hair gel

[@icomsltd]

I just remember beer rubber and cigarettes. Things got weird after the 80's.@@mtninjas

[@atharvsharma1866]

@@mtninjas are u bald now?

[@CarbonComs]

Video earned a like the second that came outta his mouth. I felt those words in my soul.

[@briano9397]

@@CarbonComs absolute facts and truth 😂

[@DestructorN7]

As a concept artist and sci-fi writer, I find the original ad campaing far more valuable and interesting than the product itself. The concept of getting to some industrial facility just to experience pleasure by high tech and extreme means is, unironically, quite cool for a cyberpunk story, for example

[@Eeter26]

That already exists and its called crack

[@khw1425]

5 Gum is an Aeon Flux re-re-boot. Chew crack.

[@jakefoley9539]

Those early "How it feels to chew 5 Gum" commercials had some of the coolest visual design work I've ever seen, even to this day.

[@bababababababa6124]

I still don’t know how it feels to chew it though

[@jakefoley9539]

@@bababababababa6124 Same 🤣

[@RabbitEarsCh]

When I first saw one I had no idea what they were even advertising, and when I understood, it looked so alien and appealing. I definitely tried every flavor because of the ads making them seem powerful, and it helped that they were at their core very intense flavors regardless.

[@majesticeagle5461]

You’ve not seen much then?

[@majesticeagle5461]

@@RabbitEarsCh”alien and appealing” I will NEVER understand this, also are you really that easy to fool into buying stuff?

[@DrachenIvy]

actually baffling how they fumbled the marketing. "how it feels to chew 5 gum. stimulate your senses" is so much more iconic than anything else they tried

[@RT-qd8yl]

Time progressed. What was in the 2000s is no longer. Remember, 2007 was our last good year. The entire world has gone to shit since then. I'd call it external influences.

[@solidpandacka5544]

@@RT-qd8yl nah

[@jnnx]

@@RT-qd8ylit was all over long before 2007.

[@AlCatSplat]

@@RT-qd8yl what is bro waffling about

[@TexasCat99]

The could just re-play the OLD ads, which still look better than the junk ads.

[@CODDE117]

When I met my now fiancée, I thought her eyes looked beautiful, like icebergs. But I also knew that she would have heard someone say that to her at some point. So what did I tell her? I told her that her eyes looked like what it felt like to chew 5 gum. She thought it was hilarious and we still remember it four years later.

[@thelemon5069]

5 gum. Stimulate your fiancée

[@cryfier]

thats funny

[@jesusacristo307]

Great pfp

[@probablypositivity8918]

That's so cute

[@cameronspence4977]

Nailed it😂

[@Bearofhoney]

The truth or dare campaign was what I remember most. I couldn’t filter at the time but I remember looking at the wrapper of my gum and it said “take a three mile hike” I ended up lost in the woods, I had no idea where I was and it took hours for me to return home. Mind you I was a kid and I was punished for going missing. I wasn’t allowed then to get five gum anymore.

[@rx-0862]

“you got lost in the woods? no more 5 GUM! 😡 “ lmao

[@TechySpeaking]

I never saw any of the ads after the Stimulate Your Senses campaign, and was genuinely under the impression 5 Gum just stopped existing in 2014.

[@Lukepuke311]

fr

[@marshmellow6152]

Same

[@simonsoupshark8009]

actully

[@nurglecultist2521]

It exist in Eastern Europe and Asia

[@vizthex]

same lol

[@shadowsovereign4948]

Those OG ads had some real creative passion behind them, and I feel that's part of the reason it succeeded. People can tell when they're being cheaply pandered to. Those shorts were mysterious, engaging and just neat. You felt like you were watching a 5 Gum sponsored short film rather than a 5 Gum ad. In other words, the executives let the creative minds cook and they made a banger meal.

[@redpikmin6330]

This

[@Owoshima_]

couldn't agree more. I always loved the dystopian feeling of those testing chambers. Probably why I love the Portal franchise.

[@Subjecttochannel]

'people can tell when they're being cheaply pandered to' -except for gamers. Which given the state of gaming, tracks real hard

[@shadowsovereign4948]

@@Subjecttochannel Ugh, I know, right? I get asked if I'm buying GTA 6 by friends and I tell them, "Trailers mean nothing for games these days. I'm waiting for release."

[@bonkgameing]

@@Subjecttochanneli mean it’s been pretty good recently ngl

[@cbplayz2374]

There's a reason for the million parodies of "how it feels to chew 5 gum"; it sticks in peoples' heads. It was so memorable because it was over the top, absurd, and different, while still hyping up the product itself. People aren't gonna want to make memes or even talk about ads of college students going to a party and chewing an unrealistic amount of gum.

[@whydoesthisexist1184]

"how it feels to chew 5 gum" "HELP I CANT SHIT NO MORE"

[@xaikken]

I had a mod in fallout 4 that changed the end of combat sound to “ How it feels to chew 5 gum “

[@mcfarofinha134]

@@whydoesthisexist1184 5 gum, stimulate your ferrets

[@DMGSL]

​@@xaikken I need the link

[@palinurus]

This comment reminded me of my favorite 5 gum parody, the one that goes, "How it chews to five gum feels... Gum gum... Sense your stimulate." It's just so silly, especially when read out in the robotic male voice of the commercials. I looked it up to make sure I was getting the quote right for this comment, and it made me laugh all over again. Hadn't thought about it in ages- thanks!

[@de_anubis]

I don’t know why but when I first saw a five gum commercial as a kid, I thought this is a gum for adults. I was never so excited to chew a gum ever again. It had a mysterious aura. By far the best candy commercials ever.

[@eatatjoes6751]

5 Gum rebranding itself to feel more unnervingly wholesome is something that's been driving me crazy because it seems that every old brand does it these days.

[@EroticInferno]

Everything becoming sterile and corporate. “Safe”

[@Kuzey457]

Can't stay edgy, innovative, and cutting edge forever.

[@ParanoidAlaskan]

"Old Brand" It ain't even 2 decades old

[@Dalauan_Sparrow]

kinda had to do SOMETHING to try and curb the sales decline instead of just sitting there and letting it happen yknow

[@KaiserAllen]

Axe is like this now too, just to a lesser extent.

[@bonyeni]

I'm pretty shocked at how insulated the rock I've been living under is My mental image of 5 Gum was still the original hyper-intense image before this video, all these re-brandings completely flew under my radar

[@KaitouKaiju]

Same

[@WriggleNB]

Same, I see it at the store, and I just think of those old commercials. I never knew about the newer commercials.

[@ericeaton2386]

That just goes to show what a bad job the later marketing campaigns did, lol

[@TimothyGod]

​@ericeaton2386 incredibly good point lol

[@TalesOfBrandino]

Same. And even back then I don't know anyone who actually bought it

[@gusty7153]

its actually a plague all across the economy where a company would have weird and surreal commercials that were wild and over the top but all around FUN! and MEMORABLE! then 2010s rolls around and suddenly all the cool companies start this try too hard to be "relatable" marketing campaign

[@Oecobius33]

Yeah, it definitely reflects those broader trends, when the 2000s had a lot more general individualism going on, and creatives had more leeway to produce outside-the-box ideas. Not total leeway of course, but an amount that looks impressive now.

[@JimMilton-ej6zi]

It's definitely the kind of shift where you can tell that the marketing went from being designed by people in their 20's who lived on the streets their whole lives and finally got a big break to release their creativity in the 2000's and early 2010's. To now being made by millennials who have rich parents and gave them the job through nepotism and that spoiled millennial kid has absolutely never seen a life outside of a cushy California house, but they'll absolutely tell you that they know better than you on what people actually enjoy and what they like to see.

[@gusty7153]

@@JimMilton-ej6zi except millennials are the ones who lived in the mid 2000s as teens and are the ones having nostalgia for the more creative commercials. this is more like someone older than a millennial becoming a newly promoted high level corporate executive but becoming so out of touch with what "the cool kids" actually like that they try to make a campaign based off a stereotype of what they THINK a spoiled millennial kid getting out of highschool or going through college would like

[@gusty7153]

@@JimMilton-ej6zi gotta remember this is executive level nonsense we're dealing with here and has nothin to do with any artists that may have made them

[@MerlinTheCommenter]

​@@gusty7153those newer ads had gen x written all over. You're right. Millennials aren't making those later ads at all. Those style ads are way more wtf than what we saw.

[@bvbhu3dg]

Bruh. I was in middle school back in like 2010 When they released the react line, and all the hommies had 5 gum. They got to us with the crazy ads, with the black gum, with the textured packaging, it made it feel premium. It really was cool for us back in the day that we had no money but having 5 gum and sharing it with you’re friends was a legit positive feeling.

[@skyboundzoo]

Bro the black gum!!!!! That just brought back memories..

[@SuperNuclearUnicorn]

As a 14-25 year old male status seeker in the 2010s, I've never fallen for marketing harder than I did with 5 gum. Up until like 2014, flashing that pack of watermelon 5 gum in any classroom in Australia gave you instant cool points. All the girls knew you fucked if you spent $4 to buy some gum at Coles

[@LORDZILLA_2002]

I'm noticing a bunch of fellow Aussies in the comments here, I guess we were a particularly lucrative market back in the day. Also Watermelon flavour was objectively the best.

[@jnnx]

Im so sorry you were manipulated and mindwiped by the puppet masters of the corporate gum industry.

[@fivequackingzephyrs]

@@LORDZILLA_2002 it still is.. watermelon absolutely FUCKS

[@Vipa567]

@@LORDZILLA_2002 lucrative? more like sheeple that easily falls for shitty marketing

[@justicedemocrat9357]

Did all the pre-pubeschent girlies in your class get wet when they saw you chewing gum?

[@biltrex]

As a visual effects artist, I appreciated those original commercials for the incredible VFX work on display. I don't know what company did the work but at least one of the spots was directed by John Favreau. My suspicion is that they were incredibly expensive and lengthy to produce. Could that have led some executives to say it wasn't worth the money to continue? I have no data, but I strongly suspect so. They were great spots, though, and will live forever in memes. Thanks for letting us all know what happened!

[@czwarty7878]

I guess they fired or laid off original advertising team and then people who came after had zero idea on what they were doing, trying various random stuff without even thinking whether it makes any sense at all. The fact this brand was at some point a worldwide recognizable meme and they didn't capitalise on it shows it well. It needs a special level of incompetence to achieve something like that

[@biltrex]

@@czwarty7878They clutched defeat from the jaws of victory. You gotta be super special to do something like that.

[@SelectKiko]

They weren't paying for the ads with profits from the gum, they were investing in their new product. When you actually have the product's profits realized it becomes hard to justify paying 5 million for a commercial when an executives film school nephew can do one for 6k

[@kindlin]

@@biltrex Fellow Lowko viewer? That's the only place I heard that before lol

[@SelectKiko]

@@weplaywax Those commercials were made in the 2000s. They were far more expensive to produce than they would be today. The cost for the campaign probably hit the millions through labor alone

[@blebblebberson9327]

Their flavors always had a sort of "sting" to them that really drove home the cold, industrial look of the advertising and packaging. It was like you got some cologne on your gum but for some reason it was actually favorable. Losing sight of the strange futuristic industrial branding of it really was a terrible mistake.

[@drewh9755]

I always chalked that up to the placebo effect

[@comyuse9103]

so i wasn't just imagining that? cool, idk what poisonous chemical they mixed in, but i want some of it in other stuff.

[@bungdilly6333]

citric acid

[@kevinwells9751]

I don't know if it was real or just due to the expectations given by the packaging and ads but they did seem to have a stronger kick to the flavors than other gum. I chewed 5 for a long time before eventually switching back to Extra because it was cheaper and didn't seem noticeably different anymore

[@kellinwayne3535]

my mother, walking into the guest room at three am and seeing me: "what are you up to this late?" me: "wathcing a video about chewing gum"

[@realDonaIdTruck]

We all know that was just your cover story 🍆

[@MiguelRojo-ej3yg]

Watching this makes me realize how far advertising has fallen as an industry in the past 20 years

[@elrusito5034]

Now it's just a pneumatic drill repeating the brand name / product as loud as possible. Looking at you, burger ad

[@goodguyguan3412]

@@elrusito5034 BK is great in the fact it isn't mcdonalds. the whopper will be burned into our minds from that ad so the joy is in remixing it. make it say something diff. bless the king

[@tigerjoseph]

All types of media have degenerated the past decade

[@frankie1597]

Everything is now some forced DEI pandering

[@roelin360]

​@@frankie1597yeah, the issue with advertising is people of colour and not globalisation, totally

[@phoenixfritzinger9185]

I remember a popular fad at my school was carefully peeling the colorful foil off of 5 gum wrappers and then covering your binders and stuff in the foil There was like a whole process to it

[@commanderbale]

OMG! I remember doing that. I remember thinking it looked so cool.

[@TheWinrarz]

Yeah we would take the foil off too but it was so we could roll joints with the waxy paper

[@salembeats1875]

hell yea that foil stayed on there, and we too used used the wax paper as joint paper, good times :)

[@salembeats1875]

@@TheWinrarz lol takes me back

[@KhreamedKhorne]

Holy shit thats something I havent thought about in a very long time

[@defvent]

Those first set of ads were legitimately iconic. It's funny, I don't ever remember seeing a 5 gum ad apart from those.

[@andyghkfilm2287]

You “don’t remember”, which is a worse condemnation for an advertisement than anything in the video itself

[@mallios13]

I'd agree, but then I remembered my TV viewing dropped by like 99% with the advent of streaming, and the fact that I'm playing games way more than I'm watching shows and movies. So any new ad campaigns to follow 2012, I missed out on completely.

[@KaylaMarie_]

@@mallios13it actually kinda makes sense for their tv ads to be geared toward older people. I havent watched a tv commerical in years

[@blazernitrox6329]

Before this video I assumed that the "Life Happens in 5" slogan was another company parading around in 5's corpse.

[@F-Lambda]

​@@KaylaMarie_sure, but there's TV style video ads in streaming and live streaming too, now

[@Zack29810]

3:19 is when the video actually starts.

[@BigElite556]

Cheers

[@vincentjpk]

You're a hero, thank you. Reject slop content

[@LisaPilotes]

Cursed YT with their greed.

[@calsavestheworld]

"14 to 25 year old male status seekers" was me. And I'm ashamed to say, their marketing worked. And I bought a lot of this gum. I was a Cobalt guy.

[@filipbitala2624]

I remember seeing them in supermarkets when i was younger my favorite was the watermelon, but the older i got the harder they were to find, and now after graduation they just arent sold, like at all, atleast in my country, i go to five shops, and in none of them are they sold

[@irBribe]

Elixir myself. I used to sell it at school for 2$ a pack because I could buy it in bulk with my family's Sam's membership

[@calsavestheworld]

@@irBribe And that kid grew up to be Elon Musk, gum mogul.

[@blakemiller1696]

worked on me. saw the ad bought it a few times

[@jrich436]

So you went from no gum chewing to buying this one brand and flavor exclusively because of the commercial? How old were you at the time Did you go out of your way to let people know you had it? I’m genuinely interested in how this worked and have always been fascinated in marketing but never talk to people who say it worked Were you also into WWE or 4chan or were you to young at that time?

[@supersultan7374]

Maybe I'm just being bitterly nostalgic, but seeing a product's marketing go from edgy, over-the-top, avant-garde, and mysterious to generic "how do you do fellow 20-somethings" isn't just lame, it's pathetic. Yeah they were just gum commercials, but they were unique and had some soul.

[@robertstuart480]

More companies should have learned from "Old Spice". Does any "Old Spice" ad after 2000 make sense? Nope. Do we all remember "I'm on a Horse."? Yep.

[@animeangel1983]

All I remember about 5 Gum is that episode of Smallville where a party with the corporate sponsor of 5 Gum puts its products in a warehouse that ends up with a crack in the floor and spills meteor rock energy into it, making anyone who chewed the gum gain some sort of power from the meteor rock.

[@MiguelMedV]

​@@animeangel1983 That's honestly so cool and genius by 5 Gum if they allowed that on purpose. Honestly never knee Smallville was sponsored by them 😂👌🏼...

[@marzipancutter8144]

Marketing is such a cool artistic profession, but with the exception of some rare talent people are so bad at it for some reason. I guarantee the people who came up with the initial campaign wouldn't have let this happen. Sadly, people don't get credited with ad campaigns, faceless corporations do.

[@animeangel1983]

@@MiguelMedV Yeah it was one episode, pre-2007. Smallville ran from 2001 to 2011.

[@vandalg282]

The edgier gum and names were one thing but its really the packaging that made it stand above the rest. It was in a sleek black foldable packet. It had such a thin and chic design, it was both the gentleman's and edge lord's gum. Till this day I prefer it due to size, compared to Dentyne's box o gum and mentos fat jug.

[@kakiho6981]

I loved 5 gums. But now in Europe you can only find it in cubes, not the bars it used to come in. Which not only makes the package far more unconvinient, but also the taste seems way less intense and shorter lasting to me. That's why I abbandoned it. I still miss the old packing and flavours.

[@thrrax]

@@kakiho6981 Can still find it in bars in Romania. But I prefer the cubes, because they hold more and are more cost effective.

[@ronnybaby1092]

cool it with the anti mentos fat jug remarks

[@vandalg282]

Fyaaat, Juggo

[@Koziiip]

@@kakiho6981 I actually still buy it in those big packages. It's perfect for raves in my opinion: It has flavour and there are plenty of them 😄

[@UrAvgSkinwalker_115]

This video just popped on my feed and I thought this guy was pedro pascal for a sec💀

[@JAMES_IS_COOL1227]

He copied

[@jukeboxdude]

I remember in the late 2000's when 5 gum came out. It didn't matter how lame, nerdy, poor, or generally uncool you were, all it took to jump to the top of the cool list was to pull out a pack of 5 gum in the classroom and pass a few pieces around. People would crowd up and offer anything they had, especially food, just to get a few pieces. Monster energy drinks, Axe body spray, and 5 gum were the epitome of coolness in high school.

[@OnlyTimefps9]

I remember having all that. Except it was around my Jr High era. Between 2009-2012. Axe spray, however, was actually meta in my Jr High school back then.

[@OscarUnrated]

Idk at least for myself axe was not cool even in middle school. 5 gum was though

[@karnliberated8891]

​@OscarUnrated Yeah girls made fun of the kid who doused himself in AXE. I just couldn't breath around him 😂

[@bijuutamer729]

Axe was pretty popular with middle schoolers which is why it was considered cringe when you got to High School.

[@cforchex]

i remember needing to hide my gum and had a select group of friends that i shared with. to anyone else who asked, i ran out

[@normalguy246]

ive never thought about this before but as a 2000s kid it DEFINITELY feels like gum was a significantly bigger deal in my childhood than it is now

[@eddielvis98]

It's all about what, when and how the media shoves it down our neckpipes... xD

[@brintesiacirce9414]

Children now vape to feel cool lol

[@Necksteppa77]

Yea. The only time I chew gum now is on the weekends when I go out. Making sure my breath doesnt stink. As a kid, its almost like it was fun to chew gum for some reason?

[@fayelinae]

yeah because chewing gum in school wasn't allowed. as we got older, teachers, lecturers and bosses stopped caring

[@pyeltd.5457]

@@fayelinae Like phones.

[@AnUtterSimpleton]

Never thought I'd find myself watching a video of Pedro Pascal tearing apart a defunct gum brand. Good video 👍

[@deanrademan2503]

Was looking for this comment!

[@FlorinPopescu35]

saw the face, immediately did a ctrl+f to see who else though this 😂

[@Xavier_Reynolds97]

😂😂 was looking for the comment

[@Tahngarthor]

I mean, it's not defunct, they still sell it.

[@offthegrident]

I didn't know the name of the actor but I knew EXACTLY who u were talking about, googled it and it was him😂😂😂

[@MajinnJayy]

the whispering “stimulate your senses” is as so iconic as

[@skyboundzoo]

Fax

[@SUPERVANS56]

My favorite thing about 5 Gum in school was how the foil wrappers were cooler looking than other gum's foil wrappers, and seemingly easier to peel off of the inner backing too. I'd used to always try to peel it off in one piece, and then it would readily stick to things like pens, so I'd wrap pens, mechanical pencils, etc. up in bright shiny blue or green foil.

[@grody_highroller]

Holy crap. Memory unlocked. Yeah I did this too and decorated my crappy little mp3 player with the colored foil. I wanna say the other two original colors were gold and hot pink.

[@acsone3546]

We all had the same childhood

[@lolaby2]

My siblings and I would make shapes out of the foil part, stick it to our bedroom walls and try getting the wrapper as smooth as possible lol

[@Wampa842]

No lie, that would work on me and I'm far outside their target demographic.

[@SaucyNeko]

Memory unlocked here. People at my school would wrap them around their teeth and used them as grills lmao. Myself included. Was some dumbass kids

[@littlefishiesinthese]

As someone who was part of the target age group at the PEAK of 5 gum's popularity, this was such a trip to watch.

[@ChromeMagnum]

Would get hype at new flavor drops😅 React and React 2🤯🤯

[@spencerblais2539]

I remember having some 5 gum myself when it was at its prime. It sure was a stimulation to the senses and the commercials got my brother and I into it. Kind of a shame to see this brand take such a deep dive into obscurity due to the marketing flubs.

[@TheSacuLlp]

Same xD

[@tylerbecker3348]

You were the coolest kid in class if you had a pack of 5. Stride was a close second though - that was another fun 'new' gum brand, but went the silly advertising route, if I remember, not as ~experiential~ as 5.

[@richardrothkugel8131]

I'm embarrassed to admit that for decades I didn't know that the gum was called "5" and I always believed that when the ads said "what it feels to chew 5 gum", it was talking about grabbing five gum and eating them at the same time.

[@yurimezurashi]

same

[@Slyfoxx]

Nah man, don't be embarrassed to admit that. It's absolutely hilarious and you should be proud 😂

[@iLoveMyJob]

I feel like those commercials are an exact visual representation of how I’d feel chewing five sticks of gum

[@yurimezurashi]

@@iLoveMyJob true

[@nimanixo]

What’s your iq level

[@Rogue_Leader16]

17:15 As someone who chews gum unironically while gaming; I take offense at the idea of someone just smacking their lips in a call like that. That's just devious, I don't even make those lip smacking sounds. Absolutely vile depiction

[@fourkz]

The "how it feels" ads are so iconic, they were a meme for more than a decade after they stopped airing. I was a toddler when they first aired and I still know them because they've been in pop culture for that whole time, yet also I never once saw anyone actually buy or chew it.

[@reaperking2121]

So true. I only know 5 gum as the fucking meme. Which tells you how badly they botched the product. You have an add campaign that still lives on today yet no one cares about the product .

[@ExtraThiccc]

Hell nah do NOT tell me you were a toddler in 2007

[@fourkz]

@@ExtraThiccc yep, 3 years old in 07.

[@ExtraThiccc]

@@fourkz Jesus christ I'm old....

[@jromero9795]

​@@ExtraThicccChrist, I feel sick

[@Zikar]

I think the fact that I still see "How it feels to chew 5 gum" memes to this day shows that it's the superior marketing campaign.

[@tobster9567]

how it chews to feel 5 gum

[@coltentackett892]

​@@tobster9567*man gets kicked by a horse 5: stimulate your senses

[@CPorter]

It's incredibly frustrating that he didn't even mention that campaign at all come out since that is quite literally the most famous and still relevant campaign lol

[@tobster9567]

@@coltentackett892 Gum Gum

[@CErra310]

​@@coltentackett892if they did this officially I would start buying it again

[@TopFix]

I liked 5 gum when it first came out because the ads and packaging made it feel like it was the Matrix of gum.

[@hareecionelson5875]

wow. I was easily pleased as a kid.

[@deRNmEpRrMm]

I actually thought the flavors were pretty interesting and went well together with their then kind of "alien" marketing.

[@imprisonedmike]

As a 14 year old in 2007 I can confirm that 5 gum was the axe body spray of gum in grade 8

[@CouncilOfTheLostGoats]

5 gum did such a good job at visually portraying what chewing their gum was like. Falling through the air in this snowy environment was so accurate to that blast of cool air from minty gum.

[@IgnorantWeed]

Yeah it was a great tasting gum

[@mariobaic6180]

The biggest issue with five is their change in packaging... I remember 2012-2016 packaging was kinda of a banger. 10 sticks, fit in your pocket. Then they tried the chunky half sticks which was annoying because it fell apart in your pocket and the sticks felt like you needed 1.5 of them, and now they make small square gums in chunky plastic box thats extremely not pocket-friendly.

[@Gl0ckb1te]

Yup, they were perfectly shaped, and sized at first. Return to form.

[@diccmctwist]

based veteran gum chewer

[@kevinmorrice]

yeah, there original thin sticks were the best, great taste and fit in your pocket

[@TheSkyGuy77]

"How it feels to chew 5 gum:" (Slams door on finger) "Stimulate your senses"

[@dylunr3143]

LOL

[@RickJamesEstate]

ok cybertruck owner

[@Dfeneck]

This is what blows me away. They HAD a successful meme format and abandoned it for everything else under the sun that failed.

[@ProjectEurobeat]

​@@RickJamesEstate??

[@TheRussness]

i bought a bidet last month. im convinced thats what it feels like to chew 5 gum

[@matkelley899]

We all know Pedro Pascal is your father.

[@sheliedalldaylong]

never thought id ever watch a 20 minute video about gum and thoroughly enjoy it thats an accomplishment

[@NATA5II]

I knew I would but I wasn’t expecting “we have Pedro pascal at home”.

[@KingCheepcheep6]

and then to be hit with that closing statement "they need to remind us 'How it feels, to chew 5 gum'" 🤩

[@wcjerky]

It's certainly something to chew on.

[@mrwensveen]

Especially since I'd never heard of 5 gum before now

[@druicyfruit5578]

I remember they used to be so packed with whatever made the flavor that it was damn near an air freshener and coated the inside of my bookbag with the smell of "Cobalt" or "Elixir." I don't care how ridiculous the early ads were, I'll never forget them. "How it feels to chew 5 gum...Stimulate your senses.." is our sleeper agent activation phrase.

[@leonardofilho7397]

Nowadays a few mins and the hint of flavor goes away, and the gum disintegrates on your mouth

[@woshee_real]

I tried it personally with Strawberry Flood and it took a long while for the gum to lose it's flavor plus it didn't disintegrate in my mouth, maybe you got sold a expired set of gum?

[@elnyoutube123]

I used to bring 5 gum to school and I swear the smell would have people coming to you like sharks 😂 I once took a peice out and the girl sitting in front of me turns around and goes "do you have gum?"

[@rodimusmaximus3912]

Dude that's so fuckin real, I got in trouble in science class once cause the smell of the pack in my bag sitting on my desk made the teacher think I was chewing a piece.

[@bigfootfighter4132]

I remember 5 having such a meme factor in elementary/middle school. Kids would often yell “how it feels to chew 5 gum” before doing something stupid/intense/silly like using a can of axe body spray and a lighter as a tiny flamethrower or jumping into a cold lake in January or flushing a toilet. It was pretty funny, and it pretty much petered out and stopped around the same time the commercials changed from the over the top sci-fi experiences to pandering to youth

[@nahmastay3300]

I’m 27 and female. My entire high school years were filled with nothing but 5 gum and it’s still the only brand I’ll consume. It had the best long lasting flavor, and as someone who would forget I was chewing it which meant I’d have the same piece of gum in my mouth for 8+hours sometimes, this was important lol. It was also the least likely to break apart in my mouth over time like some did. Let me tell you, nothing was more disgusting than a piece of orbit gum disintegrating in your mouth. It got so gritty and bitter…*shivers*

[@decrabtra]

Wait, one time when I was younger, I had gum disintegrate once and I never knew this was a thing that happened so I've just been carrying that trauma 😭

[@nerychristian]

I've never tried the gum. But now I'm curious to see how good it is.

[@skyboundzoo]

Real I felt like it was the best quality as well

[@humzaahmed6835]

Make a Super Bowl commercial with the same 5 gum facility but now it’s all abandoned and in ruins and someone finds a hidden pack of 5 gum in it, million dollar idea 😎

[@fetterkeks2796]

PERFECT

[@gagejohnathan9641]

And when they go to grab it, the facility comes back to life

[@Hamza2_7272]

@@gagejohnathan9641 as soon as they put it inside their mouth, they experience a whole vision of what the facility was like in its prime and every single neuron in their brain starts firing

[@mystery785]

​@gagejohnathan9641 and rather than simply it coming back to life it thrives harder than ever, and it's not longer a warehouse it's the facilities with simulated experience of tundra blizzards and volcanic explosions

[@rushrushw]

@@mystery785 and then the homeless guy hiding in the warehouse shanks the camera

[@mariokarter13]

I loved 5 Gum back in the day. Not as actual chewing gum, but because the colored foil wrappers were great material for art projects.

[@tissuepaper9962]

Those foil wrappers were also part of my survival kit, when you short the foil across a 9-volt battery the whole thing bursts into flames and it makes a reliable, shelf-stable firestarter that even works when wet.

[@juliogarcia9738]

would tear off the colored foil then sell the paper to the stoners as rolling papers 🗞

[@flclhack]

love videos like this because i had never considered the rise and fall of the gum industry, even though i lived through it. we experience history every day, it just takes a decade to process it.

[@VorpalSlade]

The nostalgia of seeing 5's old, over-the-top marketing makes me fondly remember that era of my life. Call of Duty, Halo, 5, even things like Bionicle, all held a truly unique kind of carefree but awesome style that's been completely lost nowadays with the push for "down to earth" and "relatable". Ugh. There was truly nothing else like the 2000s.

[@SaladofStones]

Except the 2010s

[@CrabSpu]

Do you mean advertisements or in general? There's been plenty of good shit since then homie you just gotta look and not wallow

[@Madanth0ny]

@@CrabSpuyea how’s any of that going now ?? Way more less expression in art movies tv and no innovation we been on the same iPhone basically for about 10 years my dude …you gotta dig to get value entertainment

[@fayelinae]

@@Madanth0ny lmao as long as you keep buying these shitty iphones, apple isn't gonna change anything about it. switch to a good phone brand.

[@Simon-rc5sf]

I want to add the early Transforrmers movies to the list

[@theaBogdan]

3 AM, watching Pedro Pascal's stunt double talking about 5 gum. Subscribed.

[@christiandiebold6460]

I have been looking for that name

[@sinnerzprayer97]

Glad iam not the only one who thinks he look like Pedro :D

[@NIHILWR]

2am 😭

[@redtarget5275]

Didn't ask. Don't care.

[@Killabeastaholic]

@@redtarget5275 Did you get upset about a 3 month old comment?

[@Kyoobur9000]

My greatest regret which I will take to the grave is never learning how to bounce around on a giant speaker covered in ferrofluid. Don't be like me, start learning how to bounce around on a giant speaker covered in ferrofluid early, then you can enjoy bouncing around on a giant speaker covered in ferrofluid like I never got to. Stimulate your senses.

[@Erdem.]

This is one of the best comments i have ever read on youtube. love you hahahhaah

[@KhreamedKhorne]

​@nicholas-gurr-420Octupus

[@JohanKylander]

​@nicholas-gurr-420KZbin documentaries about brands I forgot about.

[@ToddtheToad24]

They should’ve stuck to their regular “how it feels to chew 5 gum” ads, they did great and were memeable, if your ad is meme worthy you stick to it because that’s free advertising.

[@HoboG0blin]

I love to watch Great Value Pedro Pascal explain the history of a product that I as a non-North American have literally never seen in my life!

[@InAltum.]

Pascal is overrated . This guy kills 😂

[@MaticTheProto]

Huh? It was very popular in Germany

[@Dilligff]

OMFG, I'm not the only one seeing it. I was going to comment on Pedro's younger brother.

[@Randomperson462]

Mans hit him with the Great Value 💀💀💀

[@HopsinThaGoat]

all I see is Agent Pena lol

[@BF3Gammer899]

The "Stimulate your senses." Meme Era was the best thing for 5. Hell, that and the fact that the simple black/tech edge design of packaging that went with the ads so well. It's why I only chew 5 and NEVER knew about their fall or any other type of ads outside of that era.

[@TheLp640fan]

fucking same, those memes were top tier

[@johng3752]

ERA!!!!! I CAN'T HELP IT!!!!!!😭😭😭😭

[@BF3Gammer899]

@@johng3752 lol I fixed it.

[@sirteddyIII]

I actually do chew gum while gaming because no crumbs and doesn’t carry the risks of emptying an entire bag before you realize it like other snack foods. That being said, 5 gum is probably the single worst gum for gaming because it loses it’s flavor so quickly. Long lasting flavor is the single most important quality for gum to chew while gaming or working. Softer gums also are less noisy, which 5 gum tends to be pretty stiff in consistency too.

[@RogueAstro85]

I remember 5 Gum being the longest lasting flavor in its glory days. I hated gum because the flavor only lasted a couple of minutes, but I remember chewing 5 Gum for an entire class without it loosing its flavor I'm also in the camp of loving stiffer gum

[@blake7297]

I really enjoy gum. Biggest reason I stopped using recreationally was how expensive and short lived it is. Can you recommend a couple common varieties that lasts long?

[@jjQlLlLq]

Yes please! Any recommendations?

[@theworldoflivvy3150]

@@blake7297 Haha... Thrills comes to mind. It lasts a whole day, as long as you can get past the fact that it tastes like soap... Apparently that's the reason why it actually sells. Because the flavour lasts a long time. Although, personally, I feel like I'd have a better experience chewing on a stick of cinnamon.

[@s1d3k1ckRO]

​@@RogueAstro85I can confirm. In my country when it first hit the market it was the best because the flavors were new and different from others and they lasted way longer. That changed after a couple of years and now it ended in obscurity.

[@KillTweakers]

1:31 sounds right 😂

[@RogueAstro85]

That commercial with they guy laying on the metal balls really got me as a middle schooler. I was convinced that chewing the cobalt flavor was the most minty refreshing sensation man could experience. Even today when I rarely chew gum, it's always 5 Cobalt if I do get some. I consider myself pretty savvy when it comes to ignoring advertisements, but 5 Gum wriggled it's way into my brain and never left

[@AudreyGB]

Wriggled hehe

[@ddcs0s]

Not trying to advertise a bad habit but the day I tried Skoal mint all mint gum became irrelevant ... The only gum I chew now is cinnamon flavor

[@animeangel1983]

I'm 40 now and I still buy the 5 Rain flavour of gum.

[@M1BIGIEMAC]

They had it right the first go around. I remember more than a few times joking with friends and saying "HOW IT FEELS TO CHEW 5 GUM" after doing some stupid stunt or sitting in a massage chair or whatever, that phrase and the thrilling visuals was the gimmick and to sway from it wasn't ideal. To keep people you need a quality product so I'd say from there it's just about the flavors. I haven't chewed gum in a while but I remember getting the Cobalt (Peppermint) flavor a few times back in the day and it tasted generic but good. The Limited Edition kinda flavors were pretty nice and different and I'd try them here and there, those were the most enticing (I don't chew gum often so enticing is a bit of an exaggeration but if I found one that tasted good enough maybe I would)

[@Chrissi33004]

in 2010 me and my friends were the perfect target audience for 5Gum and it worked. And in addition to that you could actually buy the god damn gums. Today I looked up where I can buy the Respawn branded ones in Germany and there doesn't seem to be a single store who sells them. Meanwhile all the other gums that were around in 2010 are still around in 2023. I would have really loved tasting some of my favourite old 5gum flavours. Well its kinds sad they drove the brand against the wall

[@SissypheanCatboy]

@@Chrissi33004sadly, 5gum seems to be one the way out everywhere, I haven't seen any of it in any of the gas stations/convenience stores around here in the U.S either.

[@IAmABoss2]

I remember being absolutely sold on 5 gum by watching those original adverts. "How it feels to chew 5 gum", such a simple and brilliant advertising campaign and I love how you intentionally didn't say it until the end of the video for more impact.

[@trippy9320]

u look like a more twinky pedro pascal

[@gourilla9381]

Yo, I get the Pedro Pascal but how does this guy look like a cream filled sponge cake? 😏

[@enchantedbananas]

I was not ready for the raw brainal you just gave me breaking down the word twink like that.

[@SoundOfMuzek]

Only about half way through the video so I’m not sure if it gets covered later on, I believe a big cause of the fall of the popularity of gum was the fall in the popularity of traditional cigarettes. Gum has always been pseudo-tied to cigarettes. Because of the amount of saliva produced by chewing gum it was the better option in comparison to mints. Once vaping became more available gum became much less necessary for a large portion of consumers. Young people especially boys and young men the age range originally targeted by 5 gum were the first to transition to vaping and remove the need for gum from their everyday use. With this in mind it would make a little more sense why 5 gum shifted their marketing in an attempt to reach consumers who still smoked traditional cigarettes (edit: and as the commenters below suggests, people looking to stop smoking) because that was probably the highest population of daily gum chewers the biggest chunk of money in the market at the moment.

[@tomr9663]

I never really thought about cigarettes being tied to gum, but ur right. Even when ppl try to quit, they use gum as a nicotine substitute. Some gum even has nicotine in it.

[@ericwilliamson263]

@@tomr9663 almost like youre tricking yourself into thinking you must've already had a smoke because youre chewing gum.

[@ericwilliamson263]

i didnt even consider that angle and i used to smoke. still chew gum because coffee lol. what you said makes complete sense and is actually pretty shrewd of their marketing dept

[@Soundsofthewood]

I'll have to give this a try tomorrow. I still smoke and no showing signs of quiting.

[@cmm3699]

@@ericwilliamson263 as a former smoker chewing gum is not about tricking myself into thinking I already smoked, but about needing to keep myself busy with something that requires just the right amount of passive physical and mental interaction. I actually used to hate gum, and I especially hated nicotine gum since it just reminded me of menthols (which I also hated). However, I noticed that I’ve been chewing a lot of gum lately, and I’ve been doing it during the exact same times I would’ve been smoking. I quit smoking cigs just over a year ago, and my biggest triggers (besides drinking) were just daily routine stuff like driving, long walks, and even going to and waking up from bed. Cigs were a way to distract myself during those mundane, and sometimes frustrating, activities.

[@NOVA_299]

Context: I’m Aussie. I always wondered what happened to five gum. I distinctly remember all the ‘stimulate your senses’ ads when I was a kid, and I really liked the gum. Was my second favourite brand. I never realised that it had faded away until I think early/mid 2021 I heard it was making a comeback, or something. I’m not sure, as I still hardly ever see it.

[@DeathnoteBB]

Yeah I did too! It was one of my favorite ad campaigns as a kid and then I realized I hadn’t seen them in years.

[@thegatorhator6822]

In a gum I just wanted the strongest spearmint I could find, even if it died alot quicker for the initial intensity. I think 5 was the best for that.

[@andrewgoodwin4832]

I need to know what your first favourite brand was in that time, I won’t be able to sleep until I know.

[@Thesilverfist62]

I'm American so I still see it around but almost don't even realize it exists. It used to be my favorite gum as a kid. Part of the issue for me though is being an adult now I've swapped the gum for potentially more health adverse habits. For example nicotine pouches. Kinda sad but even on a flavor scale the pouches have stronger and longer lasting mint flavors. All this being said maybe I just need to start chewing gum again and drop the other habits but gum just doesn't have that same allure it did as a kid. I find if I chew gum now it's a rather disappointing experience as about 10-20 minutes in it just feels like chewing on wet tasteless rubber.

[@thegatorhator6822]

@@Thesilverfist62 we still have it in Australia lmao, I dunno what the video is talking about it being discontinued, I can go to the store right now and buy like 5 - 6 flavours of it.

[@CommonSenseless1993]

I feel like around my high school years (2007-2011) there was a huge surge in products marketing that 14-25 year old demographic in the most extreme ways. You had 5 gum, those super odd Skittles commercials, those over the top Axe commercials, etc. It was very clear what they were going for.

[@FedkaSlovanich]

if i ever see a ad that has a second video playing under it for viewer retention im offing myself with a bucket of watermelon flavored powerade

[@StickzDev]

​@@FedkaSlovanichGive it 5 years

[@StrangeFestive]

@@FedkaSlovanich can i join? that honestly sounds like an alright way to go out given our current projected trends

[@JasonAtlas]

Bro you are a bloody genius.

[@livingkiss]

The Old Spice commercials!

[@irecordwithaphone1856]

The crazy thing is if they returned to this original form of marketing it would sell really well to adult gen z. The memes alone would help

[@joshportal2808]

One of the main reasons people stop chewing as much gum is when aspartame was added. Once that ingredient was added sales dropped about 57% across the board and the sales team banned it on modern political thoughts. They did not want to admit the ingredient that multiples the shelf life by years also took away the flavor. Gum without Aspartame tastes a hundred times better to gum with it. Gum without Aspartame sales increased by 73% alone and the majority of Gum companies have not paid attention to that fact.

[@jjb2244]

Yup its why I stopped chewing gum. 5 used to be such an intense flavor bomb and now its just weak

[@gedelgo3242]

Not to mention all the evidence that artificial sweeteners are giving people diabetes and cancer

[@gazehound]

I've heard Aspartame apparently doesn't really have a significant cancer risk, but I still can't stand it because of its taste. It's just gross.

[@Xahnel]

​​@@gazehound man, give it five-ten years and that awful horrible new thing-that-kills-you will turn out to have been wildly overhyped by breathless lying reporters. Aspertame is basically harmless, it just makes shit taste like sweet blandness.

[@serPomiz]

@@gazehound aspartame have compounding effect, and in itself is a gross sludge, but a lot of the problem wouldn't exist if they went down the half-n-half way, rather than the "always, every time, everywhere, and in bigger quantities than whatever sugar would be used". hell, we reached the point that some medium-to-big name foodstuff that prided themselves on cutting sugars is worse than the unadulterated ones!

[@TurboPikachu]

I genuinely miss 5 "Lush" (Tropical). It was my favorite tropical gum, and no other tropical gum has quite nailed its particular flavor. Once it disappeared around 2012 I forgot about the 5 gum lineup entirely. "Respawn Tropical Punch" caught my curiosity, but the flavor fell *far* short of Lush. Kinda like how 2010's Axe "Fever" spiced citrus was my favorite body spray ever, yet it disappeared within months, and I never enjoyed another 'citrus' spray remotely as much. And once they ruined my go-to since 2008, "Essence", with an awful reformulation in 2017 I forgot about Axe entirely Ultimately, it just stings when specific perishables I love end up getting discontinued or their existing recipes/formulations get borked... Unlike most possessions such as tech and furniture that will last decades if well cared for, once a food or other consumable stops being produced, they expire in a matter of months and become nothing but a memory; anecdotal evidence like photos and videos being the only thing that I can present to someone who never tried the item in question, and senses like smell and taste can't be communicated -- when trying to convince anyone of the greatness of a discontinued food/drink/etc, all my praises are reduced to an unhelpful "you just had to be there bro"

[@mme725]

God I feel this.

[@Jeffeffery9]

Yoooo I remember the lush flavor too! it was good. I would peel the yellow foil off the wrappers and stick them all over my middle school notebook covers

[@nicolashromyk5397]

Seeing their Solstice flavor in this video brought back memories I forgot I had about asking my mom to get it for me at our local Target. The fact that you can't get it anymore alongside flavors like Lush, RPM, Flare, or React upsets me more than I expected it to.

[@Opalline14]

I feel this pain so much. There was a piña colada mountain dew flavor that released during the pandemic (I think it was called Baja Flash, if I remember right). It was one of the limited summer flavors, and my absolute favorite. I thought it was so good that it'd be popular enough to return and stay permanently. Turns out a lot of people disliked it, and it hasn't come back since. They did release another pineapple flavor a year later, but it wasn't quite the same. There was also this limited flavor of the Helluva Good dip that was called Nacho Deluxe. It was a french onion dip with some queso and chili spices mixed in. It had a kick to it, but it wasn't overwhelmingly spicy like a lot of the other flavors. Unfortunately, I didn't realize it was limited. I just remember it being suddenly hard to find and then boom. gone. I still crave it to this day.

[@kaymills696]

was that the yellow one? i remember it being called Pulse,

[@AlexDanielCPhT]

I'm 50 and haven't chewed gum in decades, but I watched this vid out of idle curiosity. The brief clip from the Juicyfruit ad of the 80s at 6:30 gave me a pang of nostalgia. That particular ad was a common ad on network TV for close to a full decade, and it was a very rare example of an ad that remained pleasant despite its overplay. This vid is an interesting glimpse into how and to whom bubble gum is marketed today. Well done, sir!

[@em84c]

Im in my 30's and felt so nostalgic too! Now I want to go watch old ads from the 90's. Remember the Mentos ad?

[@AlexDanielCPhT]

@em84c Mentos, the Freshmaker! I kinda remember them. One of them was in a shopping mall where a kid hides in plain sight from Mom. At the end, she spots him on an escalator, and he holds up the Mentos as if toasting her. I don't how someone decided to promote Mentos as granting the power of invisibility, but it was neat.

[@farewelltimetofly]

​@@augistineaquinas3325 Oh, honey, being a child doesn't make you cooler than us grownups, it just makes you biologically stupid. But don't worry, if you're lucky, one day you'll have a fully developed brain, and then you can start processing the trauma from growing up without loving parents.

[@sdsdfdsfs9639]

@@augistineaquinas3325 and u talk like ur a millenial, hows ur back feeling?

[@augistineaquinas3325]

@@farewelltimetofly hit a nerve? didnt even have to try

[@alejrandom6592]

Outro was a better 5 ad in 5 seconds than last 5 years of 5 ads

[@iconredesign]

At least Wrigley finally did make 5 Gun edgier again, throughout watching this video I kept thinking going from the teen-early 20s market of “Simulate Your Senses” to the gaming-focused “Heighten Your Senses” couldn’t be more natural for the brand in a way that keeps its very unique niche

[@RayPoreon]

Honestly, I'm happy that gum is behind us as a common cultural phenomenon. I haven't had the displeasure of accidentally touching a mountain of old gum clinging to the bottom of a table or similar surface in a while.

[@Window4503]

Still alive and well at some public libraries in case you’re feeling nostalgic 🫤

[@cooperswan534]

when i was in middle school i used to feel under desks for a fresh piece of gum and roll it around in my hands imaging that a hot girl put it there and i was getting her saliva all over my hands and i was basically making out with her.. anyone else do that?

[@Calvin_Coolage]

​@@Window4503 It's mostly vintage gum but occasionally you get that fresh off the factory floor feeling of still sticky gum. It's disgustingly nostlagic.

[@Arthurskittenboywife]

i miss free library gum }:

[@nathanmiller9381]

all that old stuff just doesnt taste the same and its harder to crack off and chew@@Calvin_Coolage

[@Metalgearmadness]

the fact that the "how it feels to chew 5 gum" is still stuck in my head and sometimes i see memes with it is a testament on how successful it was but, now i forgot the gum even exists

[@s_damen4140]

17:50, for those who want to skip the devil spawn of skits

[@manning0]

I don't think chewing gum lost market share to breath mints, I think both industries' sales plummeted due to less of the target demographic smoking cigarettes and taking up vaping. People were only buying gum and mints to cover up the smell of cigarettes on their breath and now they feel like they don't have to with sweeter or odourless vapes.

[@brintesiacirce9414]

Also chewing gum is one of the sensory distractions people use to not think about smoking, so I think you're onto something

[@MiguelMedV]

That's honestly so sad, I always despised cigarettes and liked gums, never thought one of them helped to market the other 😕🤦🏻‍♂️...

[@tylerbecker3348]

I also think you can contribute it as something to toss in while you're waiting in line at the store - now people just stare at phones while waiting to checkout.

[@zeriel9148]

Yeah, oral fixation + distraction is I think better description of the mechanism than covering up the smell of smoke.

[@IrisGalaxis]

I still remember the original 5 ads from when I was a kid. They were so fun to watch and made me want to buy it. But I didn't even know it had existed for the last 5-10 years before seeing this video today.

[@johndor7793]

Really? cuz I fucking hated those commercials. The most tone deaf commercials literally ever that have nothing to do with the product. How hard do you have to fail at a commercial about gum to make it look almost pretentious.

[@IrisGalaxis]

​@@johndor7793 I see your point. Yeah, they had nothing to do with gum, but they were fun to watch. And most gum ads today have nothing to do with gum either, they are just stupid. Or ads for anything really. It wasn't the gum that caught my attention, it was the ad itself. Since I was a kid, the fact I found the ad cool made me think the gum was cool too. Nowadays I'd probably just look at it and go "huh, neat ad" and never even think of buying the gum.

[@nitehawk86]

People still do 5 gum memes of explosions and whatnot. I actually had no idea that the marketing changed so much in the past 10 years. And the crazy part is that even tho its a meme that people poke fun at, I can see the video's conclusion actually working, bringing back the original marketing push.

[@AlCatSplat]

@@johndor7793 bro is mad over gum ads 💀💀

[@Fr33zeBurn]

I think smokers fueled a lot of the gum purchasing; less smokers, less gum sold.

[@deanchur]

Good point; would be interesting to see the correlation.

[@Nat_778]

People with adhd and tonsil stones keeping the market afloat 💪

[@JankyHB]

It was also just like smoking was the "Cool" thing on shows and cartoon so when that stopped being a popular character trait that also had an impact as kids wouldn't see it as much in the late 00's into the 2010's as you would have before. I can't even remember the last time I saw a bubblegum joke now that I actually think on that.

[@Bejeodiehrubridjehfoekdjriwknr]

Dunno, what about more ex-smokers, more gum sold? I know I needed something to replace smoking with when I stopped.

[@joshportal2808]

@@BejeodiehrubridjehfoekdjriwknrThe 3 things that most smokers would consume to try to quit Cigarettes was gum, nuts, and fruits. Then in 2017 E-cigs became a thing. The biggest irony is there are 10 times more smokers in 2023 than in 2003. 75% of those smokers are cannabis smokers and 25% are E-Cigarettes smokers. There are less people born post 1990’s smoking regular cigarettes and are smoking the slightly healthier to decently better.

[@RayAkuma]

In germany we have a fake 5gum(extremely similar package design and font) called "HEYYY Gum"

[@hjspalenka]

I could even imagine a new "How it feels to chew 5 Gum" ad leaning into the nostalgia too. Chewing the gum isn't just a physical sensation, but it transports you back to when you were a kid, seeing the old ads on a CRT TV

[@The_Wayfaring_Smuggler]

I WAS in middle school when 5 Gum first came out, and every description you gave for it is 100% accurate. Especially that it was the "Axe Body Spray of chewing gum", it truly was.

[@mads_in_zero]

I think you know a marketing gimmick is good when referencing it can serve as a stock punchline. "How it feels to chew 5 Gum" is kinda immortal in that way.

[@raven4090]

This was very well done and interesting. I think the problem with these giant corporations is they don't think of their customers as intelligent beings anymore. Therefore they're out of touch with what entertains us, and since they don't appreciate that we're why they're successful, they don't care. I stopped chewing gum when the industry stopped making any that didn't have artificial sweetener in it. I'm not going to put my health at risk for gum.

[@captainstroon1555]

I can't believe 5 Gum forgot how it feels to chew 5 Gum It shows how detached those companies are from their target audience. The only thing they had to do was to bring back the old "stimulate your senses" campaign and the memes would have done the rest.

[@Shiftarus]

I loved the commercials and thought the memes were funny but never once did they ever make me consider buying 5 gum. It was so abstract and bizarre that it was obvious no gum would make me feel that way lol

[@de132]

If they wanted to make it like their old commercials but relatable, they should've showcased activities that are akin to the senses of the gum. Imagine someone in a snowboarding competition at night for the mint flavor or someone getting into a hot tub for the hotter flavor (idk).

[@beholdandfearme]

Congratulations you are officially smarter and more creative than a marketing company. Not sarcasm.

[@press_pause2236]

That's so good, seriously and unironically

[@GoTenDu]

Nah, that sounds too predictable

[@RusticRonnie]

@@GoTenDuit bests cobalt being an astronaut landing on the moon

[@rinugeorge8024]

⁠@@RusticRonnieIt doesn’t beat African kids mining cobalt to build electric cars tho

[@EzaVinylAddict]

I was part of the original focus group before this gum came to market they showed us marketing material which didn't say it was gum or anything and asked what we thought the product would be it was interesting to hear people saying 'trips to the moon" or "harrier jet"

[@TheGrammarPolice7]

I'm sorry to see that your keyboard doesn't have any punctuation keys

[@EzaVinylAddict]

@@TheGrammarPolice7 Why are you sorry?

[@battokizu]

That's cool

[@ciklop4206]

​@@EzaVinylAddictsorry for ur finger dude

[@scrapbotcommander]

@@TheGrammarPolice7 i'm soRRy to see they stRipped youR keyboaRd of all punctuation except foR the apostRophe key as well, i'm lucky they let me keep my commas too, but they took my letteRs instead i've been using copy paste to make up foR it, this comment alone took 30 minutes to type, please help

[@EdBurke37]

I didn't know I needed Solar General Pedro Pascal to explain gum to me but I'm here for it!

[@mamaharumi]

Their marketing worked, too. Literally, everyone in my jr/high school chewed the stuff. I liked the cinnamon. It sucks that they were discontinued. Also, chewing gum while gaming isn't weird.

[@mamaharumi]

Aprearently, fruit stripes were also discontinued!?

[@cherrycola1144]

@@mamaharumiFRUIT STRIPE DISCONTINUED? Ah he’ll nah

[@youtubeisboring9709]

They were so popular in Namibia, you'd find them in almost every store. Now you rarely see them anywhere, as in I never see them at any of the big stores or gas stations and even before 2020 less stores sold them. It was my favourite gum and I still keep an eye out for them.

[@marthinus.x]

Was just about to comment this.

[@Ndkksooejn]

They're still everywhere in aus, front of gum display at every uhhh let's say gas station here

[@Lenny5268]

Same here in Germany

[@Handkantenschlaganfall-td8uf]

Honestly, I find the 5gum pandering to gamers quite fitting. The image of intense flavour of the early marketing campaign fits the narrative of excited gamers seeking more stimulation of their senses while playing a game, and even stylistically the sleek, black and almost neon coloured design of the packaging fits into other gaming oriented brands. Also not everybody is chewing gum with an open mouth trying to be as loud as possible like you were in the example. Hell, I work in IT Support and regularly chew gum (not 5gum, too expensive) while on the phone without any noise because I pay attention to only do so with a closed mouth and to place the gum out of the way when speaking.

[@hongjoongsfluffyhat]

I feel like he was just trying to be funny with that bit but yeah it does come across a little obnoxious tbh

[@pixie12]

The problem is I know a lot of people who chew obnoxiously in general and gum usually makes it like 10x worse.

[@albinoorca]

@@pixie12 What's sad is, noise canceling software has gotten REALLY good, including a built-in one for discord that can be enabled with 2 clicks- and people still don't do it, muchless wear headphones so they're not speech-jamming others with the echoes of their own voices on delay. I will kick people from a server if they won't follow some basic noise etiquitte.

[@randallcraft4071]

5 seems like most gamery of gum. And i used to work in IT and game and chew gum all the time. It really helps the stereotype of "nerds being smelly"

[@justicedemocrat9357]

Have you ever seen a gamer chewing gum? WTF would they do that? Chewing gum is a outdoor activity not an inside activity.

[@plixplop]

The original campaign was brilliantly successful, to the point the slogan took on a life of its own as a meme phrase. I didn't even realize they had stopped doing that campaign a long time ago, because I still see people reply "How it feels to chew 5 gum" under videos where something bizarre and extreme happens. No amount of money can force a slogan to "Where's the beef?" status, that's lightning in a bottle.

[@pabloterrazas3914]

It was amazing how much they pushed the competition to innovate. I remember unique artwork inside packaging, magnets to close the case, and so many new flavors when companies were trying to compete with 5. Now everyone has reverted back to pre-2007 marketing

[@jordanmiller5088]

I think the no regrets campaign is like a consequence of not chewing five gum in an alternate timeline

[@refresh730]

thats hilarious

[@absoluterainbow]

lol

[@StevetheWizard2591]

One thing I'm always going to mention every time someone talks about 5 Gum is their really weird attempt at an ARG that was somehow a marketing campaign. It was called Mission Icefly, and I'm apparently one of only a handful of people on the planet that both followed it for a couple months and remember it happened. It actually explained the lore behind the "How it Feels to Chew 5 Gum" commercials, which is not a sentence I ever thought I'd type out.

[@greasemonk4576]

You piqued my interest. Would you mind recalling what you remember about the lore?

[@StevetheWizard2591]

@@greasemonk4576 Extremely convoluted story short, the lore was "We have to make our senses better otherwise we're going to die off as a species", and the various weird things going on in the commercials were "experiments" to expand the limits of human senses. I'm by no means an "expert" on the ARG (like I said, I followed it for a bit, but it was an ARG with real-world physical events that happened literally thousands of miles from where I lived at the time, so there was a bunch of stuff I literally couldn't be part of, and a bunch of stuff I didn't have the technical knowledge to contribute to), and so far I've yet to see anyone actually make a deep-dive style video on it. Mars/Wrigley has a blurb about it on their site if you do a bit of digging, so anyone else that remembers it, especially if they were actually able to participate in the ARG proper, would probably be a better source of info on this.

[@nightxiv9329]

I remember being a kid thinking the beginning of a 5 commercial was the trailer to a new game, I’d watch the whole thing just cause they were cool lol

[@YourDadWithTheMilk304]

Here I am at 2AM, watching a documentary about gum

[@redtarget5275]

Don't care. Didn't ask.

[@YourDadWithTheMilk304]

@@redtarget5275 If you didnt ask then why were you listening?

[@costcoshrimpcubes]

Same here. 2am is arguably the best time to watch a documentary about gum.

[@abasslinelow]

@@redtarget5275 Don't care that you don't care. Didn't ask if you didn't ask.

[@RasaCartaMagna]

Yeah just go get the milk already It's been ten years

[@ChiefTakinawa]

I remember these commercials. I was 13 in ‘07, and I remember begging my mom to buy it for me in Target. This, Axe, and Vault soda were the products made 2007 an unforgettable year for me 😂

[@ghoultooth]

These kinds of products are their own genre, I swear.

[@von...]

Vault soda holy fuck dude that's a throw back that just lit up neural pathways in my brain that have not seen any action in a decade lol

[@happybunnyntx]

Ooh Vault was my jam! I remember getting accosted by one of their sales people outside a Walmart. They were giving out a free can to whatever teens they saw. I was so bummed out when they stopped carrying it near me.

[@joshadams8108]

Love the part about stock footage. I've literally never in all my life seen a bunch of random kids dancing to music together like they were in a club, but just outside. Lol

[@MaddieM4]

Well there's the cybergoth ravers under an overpass, but I can think of a list of reasons to call that a special case.

[@caffeinum]

Frankly it’s a pity, I think it’d be fun

[@MrWepx-hy6sn]

You should visit my city, there's a random group of kids just dancing and beatboxing in the town square every day

[@alejrandom6592]

10:47 this is like going to the girl you like and saying "hey, that dude stole your heart from me, so now I have to remind you that I can make you happy"