5 Gum: How to Completely Annihilate Your Brand Image

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Today we're looking at how 5 Gum, one of the most memorable and iconic snack products of the late 2000's, drastically watered down their iconic ad campaigns to try and appear more relatable to young people.
Patreon: / slow_start
Second Channel: / @slow_start2
Music
By Your Side - David Luong
Happy-Go-Lively - Laurie Johnson
Cool Vibes - Kevin Macleod
Corduroy and Cheese - Piotr Pacyna
Covert Affair - Kevin Macleod
Film Noire - Kevin Macleod
Curious Notion - Terry Devine-King
Today's Diary - Chiro
And Now This - Felipe Adorno Vassao
0:00 Intro
2:10 5 Gum Ads
4:46 The Success of 5
5:30 The Fall of the Gum Industry
6:56 Changing 5's Image
8:00 The Rebrand
9:57 5 Truth or Dare
11:42 The "No Regrets" Campaign
13:25 Marketing Mayhem
14:09 Pandering to Gamers
15:07 Respawn Gum
18:12 5's Current State

[@slow_start]

Thanks for watching guys. You guys can get a great deal on Displate by using my link www.displate.com/slowstart or my discount code SLOWSTART to get up to 33% OFF until December 24th, 2023. I'm a previous customer of Displate and I couldn't recommend them more.

[@jstyxx4110]

Why was this reuploaded?

[@jacobflack7747]

Loved the video topic & how it was framed, but the way the Displate Ad was framed was a bit too cringe in the "don't know how to do something basic? they'll do it for you" sense. As someone who has 4 lovely Displate Products, and have gifted 3 more, Imo it's just destructive to suggest that people who don't have something as basic as a simple set of tools have any business buying any decorations, let tools that'll help you better establish any space one has rights to throw up a Displate on

[@jacobflack7747]

No idea, just noticed it myself but it's not letting me delete/edit either identical comment, rip

[@AJ_Jingco]

@slow_start You look a *LOT* like Pedro Pascal.

[@user-AADZ]

"You hate capitalism, don't you Squidward?"

[@briano9397]

Calling 5 Gum the "Axe Body spray of gum" is so weird but so accurate 😂

[@cruz5327]

the holy trinity of middle school for me 5 gum, axe spray, and too much hair gel

[@icomsltd]

I just remember beer rubber and cigarettes. Things got weird after the 80's.@@cruz5327

[@atharvsharma1866]

@@cruz5327 are u bald now?

[@CarbonComs]

Video earned a like the second that came outta his mouth. I felt those words in my soul.

[@briano9397]

@@CarbonComs absolute facts and truth 😂

[@semibreve]

I remember seeing the commercials as a kid and being almost scared by how mysterious they were: I literally thought the gum was too adult for me to chew.

[@sparklesunshine6263]

I'm disappointed in you.

[@Crazlerable]

yep definately has those vibes

[@yamo511]

are u trans now?

[@ashleyking8851]

Lmao thats so funny

[@s1d3k1ckRO]

Thought I was the only one.

[@TechySpeaking]

I never saw any of the ads after the Stimulate Your Senses campaign, and was genuinely under the impression 5 Gum just stopped existing in 2014.

[@Lukepuke311]

fr

[@marshmellow6152]

Same

[@simonsoupshark8009]

actully

[@nurglecultist2521]

It exist in Eastern Europe and Asia

[@phoenixfritzinger9185]

I remember a popular fad at my school was carefully peeling the colorful foil off of 5 gum wrappers and then covering your binders and stuff in the foil There was like a whole process to it

[@commanderbale]

OMG! I remember doing that. I remember thinking it looked so cool.

[@TheWinrarz]

Yeah we would take the foil off too but it was so we could roll joints with the waxy paper

[@salembeats1875]

hell yea that foil stayed on there, and we too used used the wax paper as joint paper, good times :)

[@salembeats1875]

@@TheWinrarz lol takes me back

[@KhreamedKhorne]

Holy shit thats something I havent thought about in a very long time

[@jakefoley9539]

Those early "How it feels to chew 5 Gum" commercials had some of the coolest visual design work I've ever seen, even to this day.

[@bababababababa6124]

I still don’t know how it feels to chew it though

[@jakefoley9539]

@@bababababababa6124 Same 🤣

[@RabbitEarsCh]

When I first saw one I had no idea what they were even advertising, and when I understood, it looked so alien and appealing. I definitely tried every flavor because of the ads making them seem powerful, and it helped that they were at their core very intense flavors regardless.

[@majesticeagle5461]

You’ve not seen much then?

[@majesticeagle5461]

@@RabbitEarsCh”alien and appealing” I will NEVER understand this, also are you really that easy to fool into buying stuff?

[@isweartofuckinggod]

The phrase "How it feels to chew 5 Gum" has already made it into the pop culture lexicon. It has already achieved a level of universal recognition other brands can only dream of. The fact that they haven't noticed how that one ad has stood the test of time and remained in people's minds for nearly 2 decades, and they haven't capitalized on it at all? Insane.

[@anoNEMOs]

Maybe it's better that way. They would probably just butcher that meme

[@crybabyassassin1733]

how it chews to gum 5 feels. gum gum sense your stimulate

[@cort76]

@@crybabyassassin1733 poggers? idk what im doing man sorry

[@sal-1337]

@@cort76 here is your bleach sir

[@kawaiikaktus465]

Capitalism failing the giga capitalists XXDDDD.

[@mariobaic6180]

The biggest issue with five is their change in packaging... I remember 2012-2016 packaging was kinda of a banger. 10 sticks, fit in your pocket. Then they tried the chunky half sticks which was annoying because it fell apart in your pocket and the sticks felt like you needed 1.5 of them, and now they make small square gums in chunky plastic box thats extremely not pocket-friendly.

[@davidvalentin4128]

Yup, they were perfectly shaped, and sized at first. Return to form.

[@diccmctwist]

based veteran gum chewer

[@kevinmorrice]

yeah, there original thin sticks were the best, great taste and fit in your pocket

[@Kyoobur9000]

My greatest regret which I will take to the grave is never learning how to bounce around on a giant speaker covered in ferrofluid. Don't be like me, start learning how to bounce around on a giant speaker covered in ferrofluid early, then you can enjoy bouncing around on a giant speaker covered in ferrofluid like I never got to. Stimulate your senses.

[@Erdem.]

This is one of the best comments i have ever read on youtube. love you hahahhaah

[@nicholas-gurr-420]

What's the naughtiest thing you've ever bounced around on?

[@KhreamedKhorne]

​@@nicholas-gurr-420Octupus

[@JohanKylander]

​@@nicholas-gurr-420KZbin documentaries about brands I forgot about.

[@Brianna-eo8nu]

I’m surprised it took Wrigleys nearly a decade to start marketing 5 Gum to gamers. The packaging of 5 already had that sleek, black on neon colour aesthetic of gaming brands like the Xbox and Razor, and their original demographic of 14 to 25 year old boys and men already overlap significantly with the gaming community, so pandering to them just seems like a no brainier.

[@Anthonybrother]

Remember the board meeting video, these people are out of touch

[@majesticeagle5461]

Trust me most people who play games fucking hate that neon shit, like me, it’s the dumbest thing ever, and no one would have fallen for it Sad to see that a lying comment saying that the majority like it(they don’t) and that I’m the odd one out(I’m not) and that it sells(it doesn’t and never has or will)got more likes than mine, whole lotta dumbasses and young children in this comment section, no point in trying any more, nobody will agree with people who are factually correct anymore, y’all just prefer lies

[@ghoultooth]

⁠​⁠@@majesticeagle5461That’s not even vaguely true lol RGB keyboards and PC components exist for a reason- they sell. Just because you’re the exception means nothing in the grand scheme of things. I play games and don’t really like neon stuff as it hurts my eyes, but my partner does and a lot of other people I play with enjoy it. It exists for a reason.

[@uneek35]

Also lucky that Razor didn't come up with their own gum first.

[@SnoFitzroy]

@@majesticeagle5461 You're the odd one out actually, normal people love it when their whole computer lights up. cheaper than turning on the overhead too!

[@CODDE117]

When I met my now fiancée, I thought her eyes looked beautiful, like icebergs. But I also knew that she would have heard someone say that to her at some point. So what did I tell her? I told her that her eyes looked like what it felt like to chew 5 gum. She thought it was hilarious and we still remember it four years later.

[@thelemon5069]

5 gum. Stimulate your fiancée

[@cryfier]

thats funny

[@jesusacristo307]

Great pfp

[@probablypositivity8918]

That's so cute

[@cameronspence4977]

Nailed it😂

[@YourDadWithTheMilk304]

Here I am at 2AM, watching a documentary about gum

[@redtarget5275]

Don't care. Didn't ask.

[@YourDadWithTheMilk304]

@@redtarget5275 If you didnt ask then why were you listening?

[@costcoshrimpcubes]

Same here. 2am is arguably the best time to watch a documentary about gum.

[@abasslinelow]

@@redtarget5275 Don't care that you don't care. Didn't ask if you didn't ask.

[@RasaCartaMagna]

Yeah just go get the milk already It's been ten years

[@richardrothkugel8131]

I'm embarrassed to admit that for decades I didn't know that the gum was called "5" and I always believed that when the ads said "what it feels to chew 5 gum", it was talking about grabbing five gum and eating them at the same time.

[@yurimezurashi]

same

[@Slyfoxx]

Nah man, don't be embarrassed to admit that. It's absolutely hilarious and you should be proud 😂

[@colly6022]

this is literally the PERFECT time for them to go the nostalgia route and start using their old branding and advertising techniques.

[@Jokerboy1410]

They should just remake their old advertisements but make every person gay and black.

[@Nosensev57]

But.. they wont. They are so deep in the corporate whirlpool that is woke-ism etc its just impossible. Not that I got anything against that it's just... cringe... if companies use it.

[@colly6022]

@@Jokerboy1410 *black or chinese

[@colly6022]

@@Nosensev57 the post-2016 era of "woke" companies pains me so much. i think part of post-2016 progressivism (or "woke culture") is partly inspired by the companies that embraced things like gender equality, lgbt rights, racial equality, etc.. (which by themselves are great goals) early on in marketing. at that time, anyone even slightly left-leaning attached themselves to some social justice movement, so it was an easy thing to market to. people have parasocial relationships with companies. when companies are pushing "woke" things that resonate with people that have more progressive ideas, people will become attached. it becomes easier for those companies to just keep feeding into such culture by enabling that mindset, and then marketing to the woke culture they influenced.

[@sticklyboi]

considering the amount of people nowadays who jerk themselves off over nostalgic shit, yeah, its actually perfect

[@jayphilip8408]

5 gum being the axe body spray of chewing gum is the most accurate thing I've ever heard.

[@RetireandGo]

That was so true Good analogy there

[@SouthernBelleReviews]

For sure 🎉😂

[@AftermathXJ220]

They even used the same, in your face, bright colors

[@alexandervelez9507]

except axe is nauseating.

[@Jac0b22]

Yeah but 5ive is actually a good product

[@jordanmiller5088]

I think the no regrets campaign is like a consequence of not chewing five gum in an alternate timeline

[@devizee]

thats hilarious

[@grumpyoldwizard]

I remember this gum for the packaging. I was in my 40's and it attracted my attention. I hadn't seen the commercials I just liked the design of the product. You are clever and I hope you make a lot more videos. Great video. Subbed.

[@BadWebDiver]

Same. And I really liked the watermelon flavour.

[@theaBogdan]

3 AM, watching Pedro Pascal's stunt double talking about 5 gum. Subscribed.

[@christiandiebold6460]

I have been looking for that name

[@sinnerzprayer97]

Glad iam not the only one who thinks he look like Pedro :D

[@NIHILWR]

2am 😭

[@redtarget5275]

Didn't ask. Don't care.

[@Killabeastaholic]

@@redtarget5275 Did you get upset about a 3 month old comment?

[@TheSkyGuy77]

"How it feels to chew 5 gum:" (Slams door on finger) "Stimulate your senses"

[@dylunr3143]

LOL

[@metakn1ght]

ok cybertruck owner

[@Dfeneck]

This is what blows me away. They HAD a successful meme format and abandoned it for everything else under the sun that failed.

[@ProjectEurobeat]

​@@metakn1ght??

[@TheRussness]

i bought a bidet last month. im convinced thats what it feels like to chew 5 gum

[@MiguelRojo-ej3yg]

Watching this makes me realize how far advertising has fallen as an industry in the past 20 years

[@elrusito5034]

Now it's just a pneumatic drill repeating the brand name / product as loud as possible. Looking at you, burger ad

[@goodguyguan3412]

@@elrusito5034 BK is great in the fact it isn't mcdonalds. the whopper will be burned into our minds from that ad so the joy is in remixing it. make it say something diff. bless the king

[@jeanpitre5789]

"How it chews to gum 5 feels". "Gum gum. Mmm" "Sense your stimulates."

[@EthnicallyChallenged1]

Underrated reference

[@IvyAltdrachen]

actually baffling how they fumbled the marketing. "how it feels to chew 5 gum. stimulate your senses" is so much more iconic than anything else they tried

[@RT-qd8yl]

Time progressed. What was in the 2000s is no longer. Remember, 2007 was our last good year. The entire world has gone to shit since then. I'd call it external influences.

[@solidpandacka5544]

@@RT-qd8yl nah

[@jnnx]

@@RT-qd8ylit was all over long before 2007.

[@AlCatSplat]

@@RT-qd8yl what is bro waffling about

[@TexasCat99]

The could just re-play the OLD ads, which still look better than the junk ads.

[@eatatjoes6751]

5 Gum rebranding itself to feel more unnervingly wholesome is something that's been driving me crazy because it seems that every old brand does it these days.

[@EroticInferno]

Everything becoming sterile and corporate. “Safe”

[@Kuzey457]

Can't stay edgy, innovative, and cutting edge forever.

[@ParanoidAlaskan]

"Old Brand" It ain't even 2 decades old

[@Dalauan_Sparrow]

kinda had to do SOMETHING to try and curb the sales decline instead of just sitting there and letting it happen yknow

[@KaiserAllen]

Axe is like this now too, just to a lesser extent.

[@Skeleleman]

If 5 Gum spices their gum with cocaine maybe I will give it a try.

[@FleshWizard69420]

5 Gum. Overstimulate

[@alexanderblatt8653]

To my understanding, the cocaine would just make your numb. That's why dentist used it on their patients back in day.

[@Skeleleman]

@@alexanderblatt8653 Meth it is then

[@jrist15]

I have no idea if this was somehow intentional but I got a genuine KZbin ad for 5 gum in this video. I swear I’ve never gotten those before lol

[@SuperNuclearUnicorn]

As a 14-25 year old male status seeker in the 2010s, I've never fallen for marketing harder than I did with 5 gum. Up until like 2014, flashing that pack of watermelon 5 gum in any classroom in Australia gave you instant cool points. All the girls knew you fucked if you spent $4 to buy some gum at Coles

[@LORDZILLA_2002]

I'm noticing a bunch of fellow Aussies in the comments here, I guess we were a particularly lucrative market back in the day. Also Watermelon flavour was objectively the best.

[@jnnx]

Im so sorry you were manipulated and mindwiped by the puppet masters of the corporate gum industry.

[@fivequackingzephyrs]

@@LORDZILLA_2002 it still is.. watermelon absolutely FUCKS

[@Vipa567]

@@LORDZILLA_2002 lucrative? more like sheeple that easily falls for shitty marketing

[@justicedemocrat9357]

Did all the pre-pubeschent girlies in your class get wet when they saw you chewing gum?

[@shadowsovereign4948]

Those OG ads had some real creative passion behind them, and I feel that's part of the reason it succeeded. People can tell when they're being cheaply pandered to. Those shorts were mysterious, engaging and just neat. You felt like you were watching a 5 Gum sponsored short film rather than a 5 Gum ad. In other words, the executives let the creative minds cook and they made a banger meal.

[@redpikmin6330]

This

[@Owoshima_]

couldn't agree more. I always loved the dystopian feeling of those testing chambers. Probably why I love the Portal franchise.

[@Subjecttochannel]

'people can tell when they're being cheaply pandered to' -except for gamers. Which given the state of gaming, tracks real hard

[@shadowsovereign4948]

@@Subjecttochannel Ugh, I know, right? I get asked if I'm buying GTA 6 by friends and I tell them, "Trailers mean nothing for games these days. I'm waiting for release."

[@bonkgameing]

@@Subjecttochanneli mean it’s been pretty good recently ngl

[@LanceThumping]

The nostalgia for certain advertising campaigns will never not be weird. Not that I can fully separate myself from it but I still think it's weird.

[@lenny7773]

You're so cool and above it all.

[@LanceThumping]

@@lenny7773 "Not that I can fully separate myself from it" As in, I also feel some nostalgia for them but still think it's weird that we do.

[@tylerthompson5859]

10:26 I remember seeing the truth or dares on the wrappers and thinking "what in the Hell are they doing?" 🤣🤣🤣

[@cbplayz2374]

There's a reason for the million parodies of "how it feels to chew 5 gum"; it sticks in peoples' heads. It was so memorable because it was over the top, absurd, and different, while still hyping up the product itself. People aren't gonna want to make memes or even talk about ads of college students going to a party and chewing an unrealistic amount of gum.

[@whydoesthisexist1184]

"how it feels to chew 5 gum" "HELP I CANT SHIT NO MORE"

[@xaikken]

I had a mod in fallout 4 that changed the end of combat sound to “ How it feels to chew 5 gum “

[@mcfarofinha134]

@@whydoesthisexist1184 5 gum, stimulate your ferrets

[@DMGSL]

​@@xaikken I need the link

[@palinurus]

This comment reminded me of my favorite 5 gum parody, the one that goes, "How it chews to five gum feels... Gum gum... Sense your stimulate." It's just so silly, especially when read out in the robotic male voice of the commercials. I looked it up to make sure I was getting the quote right for this comment, and it made me laugh all over again. Hadn't thought about it in ages- thanks!

[@AnUtterSimpleton]

Never thought I'd find myself watching a video of Pedro Pascal tearing apart a defunct gum brand. Good video 👍

[@deanrademan2503]

Was looking for this comment!

[@FlorinPopescu35]

saw the face, immediately did a ctrl+f to see who else though this 😂

[@Xavier_Reynolds97]

😂😂 was looking for the comment

[@Tahngarthor]

I mean, it's not defunct, they still sell it.

[@offthegrident]

I didn't know the name of the actor but I knew EXACTLY who u were talking about, googled it and it was him😂😂😂

[@Miked1332]

"The Axe Body Spray of Gum." That is VERY accurate. 😂😂

[@gordonfreemen1920]

You can chew gum pretty silently when you close your mouth like you should

[@nuggetmuncher_69]

Yeah, but i guess some people want to be obnoxious

[@supersultan7374]

Maybe I'm just being bitterly nostalgic, but seeing a product's marketing go from edgy, over-the-top, avant-garde, and mysterious to generic "how do you do fellow 20-somethings" isn't just lame, it's pathetic. Yeah they were just gum commercials, but they were unique and had some soul.

[@robertstuart480]

More companies should have learned from "Old Spice". Does any "Old Spice" ad after 2000 make sense? Nope. Do we all remember "I'm on a Horse."? Yep.

[@animeangel1983]

All I remember about 5 Gum is that episode of Smallville where a party with the corporate sponsor of 5 Gum puts its products in a warehouse that ends up with a crack in the floor and spills meteor rock energy into it, making anyone who chewed the gum gain some sort of power from the meteor rock.

[@MiguelMedV]

​@@animeangel1983 That's honestly so cool and genius by 5 Gum if they allowed that on purpose. Honestly never knee Smallville was sponsored by them 😂👌🏼...

[@marzipancutter8144]

Marketing is such a cool artistic profession, but with the exception of some rare talent people are so bad at it for some reason. I guarantee the people who came up with the initial campaign wouldn't have let this happen. Sadly, people don't get credited with ad campaigns, faceless corporations do.

[@animeangel1983]

@@MiguelMedV Yeah it was one episode, pre-2007. Smallville ran from 2001 to 2011.

[@gusty7153]

its actually a plague all across the economy where a company would have weird and surreal commercials that were wild and over the top but all around FUN! and MEMORABLE! then 2010s rolls around and suddenly all the cool companies start this try too hard to be "relatable" marketing campaign

[@Oecobius33]

Yeah, it definitely reflects those broader trends, when the 2000s had a lot more general individualism going on, and creatives had more leeway to produce outside-the-box ideas. Not total leeway of course, but an amount that looks impressive now.

[@JimMilton-ej6zi]

It's definitely the kind of shift where you can tell that the marketing went from being designed by people in their 20's who lived on the streets their whole lives and finally got a big break to release their creativity in the 2000's and early 2010's. To now being made by millennials who have rich parents and gave them the job through nepotism and that spoiled millennial kid has absolutely never seen a life outside of a cushy California house, but they'll absolutely tell you that they know better than you on what people actually enjoy and what they like to see.

[@gusty7153]

@@JimMilton-ej6zi except millennials are the ones who lived in the mid 2000s as teens and are the ones having nostalgia for the more creative commercials. this is more like someone older than a millennial becoming a newly promoted high level corporate executive but becoming so out of touch with what "the cool kids" actually like that they try to make a campaign based off a stereotype of what they THINK a spoiled millennial kid getting out of highschool or going through college would like

[@gusty7153]

@@JimMilton-ej6zi gotta remember this is executive level nonsense we're dealing with here and has nothin to do with any artists that may have made them

[@MerlinTheCommenter]

​@@gusty7153those newer ads had gen x written all over. You're right. Millennials aren't making those later ads at all. Those style ads are way more wtf than what we saw.

[@artyawa5704]

The fact that you wet your hair for the eel riding segment shows a passion I greatly admire.

[@motivatedvergil2659]

Not even through the video, I was convinced to get a pack of 5 gum with the old commercials but the moment you started showing the new commercials I had to change my mind

[@blebblebberson9327]

Their flavors always had a sort of "sting" to them that really drove home the cold, industrial look of the advertising and packaging. It was like you got some cologne on your gum but for some reason it was actually favorable. Losing sight of the strange futuristic industrial branding of it really was a terrible mistake.

[@drewh9755]

I always chalked that up to the placebo effect

[@comyuse9103]

so i wasn't just imagining that? cool, idk what poisonous chemical they mixed in, but i want some of it in other stuff.

[@bungdilly6333]

citric acid

[@kevinwells9751]

I don't know if it was real or just due to the expectations given by the packaging and ads but they did seem to have a stronger kick to the flavors than other gum. I chewed 5 for a long time before eventually switching back to Extra because it was cheaper and didn't seem noticeably different anymore

[@defvent]

Those first set of ads were legitimately iconic. It's funny, I don't ever remember seeing a 5 gum ad apart from those.

[@andyghkfilm2287]

You “don’t remember”, which is a worse condemnation for an advertisement than anything in the video itself

[@mallios13]

I'd agree, but then I remembered my TV viewing dropped by like 99% with the advent of streaming, and the fact that I'm playing games way more than I'm watching shows and movies. So any new ad campaigns to follow 2012, I missed out on completely.

[@KaylaMarie_]

@@mallios13it actually kinda makes sense for their tv ads to be geared toward older people. I havent watched a tv commerical in years

[@blazernitrox6329]

Before this video I assumed that the "Life Happens in 5" slogan was another company parading around in 5's corpse.

[@F-Lambda]

​@@KaylaMarie_sure, but there's TV style video ads in streaming and live streaming too, now

[@johnwrath3612]

Why is dollar store pedro pascal telling me about chewing gum?

[@PorkShark]

Icing on the cake is the Marketing Presentation mentions Millennials when 99% of the people in the video are actually Gen Z

[@Zikar]

I think the fact that I still see "How it feels to chew 5 gum" memes to this day shows that it's the superior marketing campaign.

[@tobster9567]

how it chews to feel 5 gum

[@coltentackett892]

​@@tobster9567*man gets kicked by a horse 5: stimulate your senses

[@CPorter]

It's incredibly frustrating that he didn't even mention that campaign at all come out since that is quite literally the most famous and still relevant campaign lol

[@tobster9567]

@@coltentackett892 Gum Gum

[@CErra310]

​@@coltentackett892if they did this officially I would start buying it again

[@calsavestheworld]

"14 to 25 year old male status seekers" was me. And I'm ashamed to say, their marketing worked. And I bought a lot of this gum. I was a Cobalt guy.

[@filipbitala2624]

I remember seeing them in supermarkets when i was younger my favorite was the watermelon, but the older i got the harder they were to find, and now after graduation they just arent sold, like at all, atleast in my country, i go to five shops, and in none of them are they sold

[@irBribe]

Elixir myself. I used to sell it at school for 2$ a pack because I could buy it in bulk with my family's Sam's membership

[@calsavestheworld]

@@irBribe And that kid grew up to be Elon Musk, gum mogul.

[@blakemiller1696]

worked on me. saw the ad bought it a few times

[@jrich436]

So you went from no gum chewing to buying this one brand and flavor exclusively because of the commercial? How old were you at the time Did you go out of your way to let people know you had it? I’m genuinely interested in how this worked and have always been fascinated in marketing but never talk to people who say it worked Were you also into WWE or 4chan or were you to young at that time?

[@maddiesmenagerie8853]

My dad is solely keeping their company alive with how much he chews that stuff 😂

[@shortking-vp9vv]

if someone put you in a Captain America machine, Pedro Pascal would come out

[@swaghettimemeballs4420]

What Wrigley's need to do next is embrace the meme, because that's the one thing that actually gave them the best publicity later on in the years. I can't *COUNT* how many "How it feels to chew 5 gum" compilations made me laugh my ass off back when i was a teen, that's where the money lies.

[@F-Lambda]

I don't know how they *didn't* tie back into that marketing era with the React gamer flavors

[@Jakewheather]

How it chews to feel gum 5

[@bunbun2181]

Yeah I think so too. Bring back the original flavors, ads and packaging or make something brand new that very obviously ties in to the meme.

[@biltrex]

As a visual effects artist, I appreciated those original commercials for the incredible VFX work on display. I don't know what company did the work but at least one of the spots was directed by John Favreau. My suspicion is that they were incredibly expensive and lengthy to produce. Could that have led some executives to say it wasn't worth the money to continue? I have no data, but I strongly suspect so. They were great spots, though, and will live forever in memes. Thanks for letting us all know what happened!

[@czwarty7878]

I guess they fired or laid off original advertising team and then people who came after had zero idea on what they were doing, trying various random stuff without even thinking whether it makes any sense at all. The fact this brand was at some point a worldwide recognizable meme and they didn't capitalise on it shows it well. It needs a special level of incompetence to achieve something like that

[@biltrex]

@@czwarty7878They clutched defeat from the jaws of victory. You gotta be super special to do something like that.

[@SelectKiko]

They weren't paying for the ads with profits from the gum, they were investing in their new product. When you actually have the product's profits realized it becomes hard to justify paying 5 million for a commercial when an executives film school nephew can do one for 6k

[@kindlin]

@@biltrex Fellow Lowko viewer? That's the only place I heard that before lol

[@SelectKiko]

@@weplaywax Those commercials were made in the 2000s. They were far more expensive to produce than they would be today. The cost for the campaign probably hit the millions through labor alone

[@humzaahmed6835]

Make a Super Bowl commercial with the same 5 gum facility but now it’s all abandoned and in ruins and someone finds a hidden pack of 5 gum in it, million dollar idea 😎

[@hjardine24]

The discord call was a great touch bro 😂😂😂 loved the video.

[@vandalg282]

The edgier gum and names were one thing but its really the packaging that made it stand above the rest. It was in a sleek black foldable packet. It had such a thin and chic design, it was both the gentleman's and edge lord's gum. Till this day I prefer it due to size, compared to Dentyne's box o gum and mentos fat jug.

[@kakiho6981]

I loved 5 gums. But now in Europe you can only find it in cubes, not the bars it used to come in. Which not only makes the package far more unconvinient, but also the taste seems way less intense and shorter lasting to me. That's why I abbandoned it. I still miss the old packing and flavours.

[@thrrax]

@@kakiho6981 Can still find it in bars in Romania. But I prefer the cubes, because they hold more and are more cost effective.

[@ronnybaby1092]

cool it with the anti mentos fat jug remarks

[@vandalg282]

Fyaaat, Juggo

[@Koziiip]

@@kakiho6981 I actually still buy it in those big packages. It's perfect for raves in my opinion: It has flavour and there are plenty of them 😄

[@bonyeni]

I'm pretty shocked at how insulated the rock I've been living under is My mental image of 5 Gum was still the original hyper-intense image before this video, all these re-brandings completely flew under my radar

[@KaitouKaiju]

Same

[@WriggleNB]

Same, I see it at the store, and I just think of those old commercials. I never knew about the newer commercials.

[@ericeaton2386]

That just goes to show what a bad job the later marketing campaigns did, lol

[@TimothyGod]

​@ericeaton2386 incredibly good point lol

[@Jake-bt3fc]

It's crazy I remember every single one of the original ads and none of the new ones.

[@littledebbiesunofficial]

my favorite meme “how it feels to chew five gum” *clip of someone doing something fucked* “stimulate your senses”

[@a.t.hustle1583]

Pervy Pixie? pink shirt, pigtails.

[@littlefishiesinthese]

As someone who was part of the target age group at the PEAK of 5 gum's popularity, this was such a trip to watch.

[@ChromeMagnum]

Would get hype at new flavor drops😅 React and React 2🤯🤯

[@spencerblais2539]

I remember having some 5 gum myself when it was at its prime. It sure was a stimulation to the senses and the commercials got my brother and I into it. Kind of a shame to see this brand take such a deep dive into obscurity due to the marketing flubs.

[@TheSacuLlp]

Same xD

[@tylerbecker3348]

You were the coolest kid in class if you had a pack of 5. Stride was a close second though - that was another fun 'new' gum brand, but went the silly advertising route, if I remember, not as ~experiential~ as 5.

[@normalguy246]

ive never thought about this before but as a 2000s kid it DEFINITELY feels like gum was a significantly bigger deal in my childhood than it is now

[@eddielvis98]

It's all about what, when and how the media shoves it down our neckpipes... xD

[@brintesiacirce9414]

Children now vape to feel cool lol

[@Necksteppa77]

Yea. The only time I chew gum now is on the weekends when I go out. Making sure my breath doesnt stink. As a kid, its almost like it was fun to chew gum for some reason?

[@fayelinae]

yeah because chewing gum in school wasn't allowed. as we got older, teachers, lecturers and bosses stopped caring

[@capricejohnson3128]

This is what I liked about old cigarette ads. Take a bunch of creative advertising, catchy jingles, exciting magazine ads with people posing with cigarettes, and lifestyle sell to hype up an actually mundane product

[@zackshick11]

better ad for 5 gum than the actual ads for 5 gum... great stuff, my guy

[@TopFix]

I liked 5 gum when it first came out because the ads and packaging made it feel like it was the Matrix of gum.

[@hareecionelson5875]

wow. I was easily pleased as a kid.

[@deRNmEpRrMm]

I actually thought the flavors were pretty interesting and went well together with their then kind of "alien" marketing.

[@sheliedalldaylong]

never thought id ever watch a 20 minute video about gum and thoroughly enjoy it thats an accomplishment

[@NATA5II]

I knew I would but I wasn’t expecting “we have Pedro pascal at home”.

[@KingCheepcheep6]

and then to be hit with that closing statement "they need to remind us 'How it feels, to chew 5 gum'" 🤩

[@wcjerky]

It's certainly something to chew on.

[@mrwensveen]

Especially since I'd never heard of 5 gum before now

[@TheRainbowGhosts]

Why is Pedro Pascal talking to me about gum? *Why do I love it?*

[@InventorZahran]

When I first heard the phrase "how it feels to chew five gum", I just assumed it was referring to the experience of chewing five pieces of regular gum at once. Then when I found out Five was a brand, I thought it was so named because one piece of Five gum tasted as strong as five pieces of regular gum. I still don't know how it feels to chew five gum or chew Five gum...

[@jukeboxdude]

I remember in the late 2000's when 5 gum came out. It didn't matter how lame, nerdy, poor, or generally uncool you were, all it took to jump to the top of the cool list was to pull out a pack of 5 gum in the classroom and pass a few pieces around. People would crowd up and offer anything they had, especially food, just to get a few pieces. Monster energy drinks, Axe body spray, and 5 gum were the epitome of coolness in high school.

[@Pikachufps3]

I remember having all that. Except it was around my Jr High era. Between 2009-2012. Axe spray, however, was actually meta in my Jr High school back then.

[@OscarUnrated]

Idk at least for myself axe was not cool even in middle school. 5 gum was though

[@karnliberated8891]

​@OscarUnrated Yeah girls made fun of the kid who doused himself in AXE. I just couldn't breath around him 😂

[@bijuutamer729]

Axe was pretty popular with middle schoolers which is why it was considered cringe when you got to High School.

[@cforchex]

i remember needing to hide my gum and had a select group of friends that i shared with. to anyone else who asked, i ran out

[@bootyman20]

i don't and will never understand why brands almost everytime without fail will go through 3 stages in their lifestyle -making unique product that draws in specific fanbase/consumers -changing that product to match the rest of the market as "that's what they're doing and they're making money" -losing their uniqueness, not spreading out to the rest of the market (as the rest of the market already is what they're trying to be) and driving away their customer base happens to damn near every brand that isn't selling fruit or furniture and i dont know why

[@VorpalSlade]

Right?? The amount of brands sacrificing identity for "broad appeal" is just a sure-fire way to alienate your initial, most invested customer base. I didn't play Halo because it "appeals to the masses", I played it because I liked it for how unique and different it was. There's a difference between experimenting to keep your brand fresh vs completely switching gears just to grab some extra dough from "thuh public". Your most loyal fans see through this like it's glass, and all you do is drive them away, losing your foundation.

[@fuckoffwiththehandles]

But they did none of those three things. They sold the same thing that has always been available on the market - gum, and they sold the same gum for over a decade with hardly any change to it. There was no unique product. The product wasn't changed. There was no uniqueness to lose. Your entire comment illustrates what's wrong with consumers. You don't buy products. You buy an advertisement.

[@Evan-tp7ur]

Success leads to investors who want infinite profits and change

[@Vandakai]

@@Evan-tp7ur You are right and almost 90% of the time that change leads to instability and a brand collapse that never recovers.

[@oGKiidNoVa]

square enix did this with final fantasy@@VorpalSlade

[@gsdtdeaux7978]

I think this needs to be a new trend. Every time you are in a picture just grab the closest thing you can find with a brand logo on it and hold like you are sponsored by them 😂😂

[@disruption220]

hey great editing, i just started learning how to edit videos and i was wondering what you used to edit? i really like the style and think its really good!

[@VANZ1111]

My favorite thing about 5 Gum in school was how the foil wrappers were cooler looking than other gum's foil wrappers, and seemingly easier to peel off of the inner backing too. I'd used to always try to peel it off in one piece, and then it would readily stick to things like pens, so I'd wrap pens, mechanical pencils, etc. up in bright shiny blue or green foil.

[@grody_highroller]

Holy crap. Memory unlocked. Yeah I did this too and decorated my crappy little mp3 player with the colored foil. I wanna say the other two original colors were gold and hot pink.

[@acsone3546]

We all had the same childhood

[@lolaby2]

My siblings and I would make shapes out of the foil part, stick it to our bedroom walls and try getting the wrapper as smooth as possible lol

[@Wampa842]

No lie, that would work on me and I'm far outside their target demographic.

[@SaucyNeko]

Memory unlocked here. People at my school would wrap them around their teeth and used them as grills lmao. Myself included. Was some dumbass kids

[@druicyfruit5578]

I remember they used to be so packed with whatever made the flavor that it was damn near an air freshener and coated the inside of my bookbag with the smell of "Cobalt" or "Elixir." I don't care how ridiculous the early ads were, I'll never forget them. "How it feels to chew 5 gum...Stimulate your senses.." is our sleeper agent activation phrase.

[@leonardofilho7397]

Nowadays a few mins and the hint of flavor goes away, and the gum disintegrates on your mouth

[@woshee_real]

I tried it personally with Strawberry Flood and it took a long while for the gum to lose it's flavor plus it didn't disintegrate in my mouth, maybe you got sold a expired set of gum?

[@elnyoutube123]

I used to bring 5 gum to school and I swear the smell would have people coming to you like sharks 😂 I once took a peice out and the girl sitting in front of me turns around and goes "do you have gum?"

[@rodimusmaximus3912]

Dude that's so fuckin real, I got in trouble in science class once cause the smell of the pack in my bag sitting on my desk made the teacher think I was chewing a piece.

[@Falkriim]

I still randomly think of the tagline. “How it feels to chew 5 gum”

[@yoloswagbigswagmoments]

I have autism and never understood these ads for that reason, and was never much of a gum chewer, but by God, did those ads still make me notice and want 5 gum. It reached for me at the supermarket. It caught my eye at the convenience store. I was so excited to get some pocket money and buy some for the first time. The ads confused the hell out of me, on a level so deep, and yet, I still suddenly found myself caring about, and finding gum cool and alluring

[@Slyfoxx]

How does having autism make you unable to understand an ad?

[@yoloswagbigswagmoments]

@@Slyfoxx Because metaphor doesn't come easily to me as someone who takes everything literally.

[@yoloswagbigswagmoments]

@@Slyfoxx And these ads are entirely made up of visual metaphors, so as an autistic nine year old, I didn't understand them at all or how they really related to the gum, but the vibe of the ads were so cool that the ads still affected me. As an adult with more life experience and having had these ads explained to me, I now understand what the ads were trying to portray. Not gonna lie I don't vibe with the tone of your comment, but if it was a genuine question, here is the answer!

[@HoboG0blin]

I love to watch Great Value Pedro Pascal explain the history of a product that I as a non-North American have literally never seen in my life!

[@InAltum.]

Pascal is overrated . This guy kills 😂

[@MaticTheProto]

Huh? It was very popular in Germany

[@Dilligff]

OMFG, I'm not the only one seeing it. I was going to comment on Pedro's younger brother.

[@Randomperson462]

Mans hit him with the Great Value 💀💀💀

[@HopsinThaGoat]

all I see is Agent Pena lol

[@bigfootfighter4132]

I remember 5 having such a meme factor in elementary/middle school. Kids would often yell “how it feels to chew 5 gum” before doing something stupid/intense/silly like using a can of axe body spray and a lighter as a tiny flamethrower or jumping into a cold lake in January or flushing a toilet. It was pretty funny, and it pretty much petered out and stopped around the same time the commercials changed from the over the top sci-fi experiences to pandering to youth

[@williamrusso3130]

I always found it interesting how 5 and Monster became popular around the same time. They had the exact target demographics, similar ads, and even the exact same color schemes.

[@SiMBol10]

Leaving that unmentioned until your final line is a true work of art

[@nathanlevine5825]

It would have been so easy for them to do a gamer gum by combining "how it feels to chew 5 gum" with cool/exhilarating sequences from existing games.

[@Kain1805]

Would've been kinda cringe ngl, companies need to stop thinking they're cool or "hip" when they're including gaming

[@hatetheantichrist]

@@Kain1805 exactly ahhaha, gaming is the opposite of cool or hip, they should show a fat guy with poor cardiovascular health smacking on some gum while he's playing honeypop with his pants off

[@RdTrler]

Imagine if they marketed one of the flavors as somehow, accurately portraying waking up in a horse-drawn carriage with a blonde buff guy telling you, "Hey, you. You're finally awake."

[@youtubeuniversity3638]

​@@RdTrler It tastes like cheese.

[@mousermind]

This is why we aren't in charge.

[@mariokarter13]

I loved 5 Gum back in the day. Not as actual chewing gum, but because the colored foil wrappers were great material for art projects.

[@tissuepaper9962]

Those foil wrappers were also part of my survival kit, when you short the foil across a 9-volt battery the whole thing bursts into flames and it makes a reliable, shelf-stable firestarter that even works when wet.

[@juliogarcia9738]

would tear off the colored foil then sell the paper to the stoners as rolling papers 🗞

[@KillTheFuture42]

,,14 to 25 year old male status seeker" is so hilariously acurate. The guys who chewed on 5Gum back than were oddly enough often times the same that wore Diesel, overpriced watches and got cars the second they were allowed to drive one. I´ve never seen the connection to gum, but it makes way too much sense.

[@nevermind541]

This video is the best ad 5 gum ever had

[@Fr33zeBurn]

I think smokers fueled a lot of the gum purchasing; less smokers, less gum sold.

[@deanchur]

Good point; would be interesting to see the correlation.

[@Nat_778]

People with adhd and tonsil stones keeping the market afloat 💪

[@JankyHB]

It was also just like smoking was the "Cool" thing on shows and cartoon so when that stopped being a popular character trait that also had an impact as kids wouldn't see it as much in the late 00's into the 2010's as you would have before. I can't even remember the last time I saw a bubblegum joke now that I actually think on that.

[@Bejeodiehrubridjehfoekdjriwknr]

Dunno, what about more ex-smokers, more gum sold? I know I needed something to replace smoking with when I stopped.

[@joshportal2808]

@@BejeodiehrubridjehfoekdjriwknrThe 3 things that most smokers would consume to try to quit Cigarettes was gum, nuts, and fruits. Then in 2017 E-cigs became a thing. The biggest irony is there are 10 times more smokers in 2023 than in 2003. 75% of those smokers are cannabis smokers and 25% are E-Cigarettes smokers. There are less people born post 1990’s smoking regular cigarettes and are smoking the slightly healthier to decently better.

[@nahmastay3300]

I’m 27 and female. My entire high school years were filled with nothing but 5 gum and it’s still the only brand I’ll consume. It had the best long lasting flavor, and as someone who would forget I was chewing it which meant I’d have the same piece of gum in my mouth for 8+hours sometimes, this was important lol. It was also the least likely to break apart in my mouth over time like some did. Let me tell you, nothing was more disgusting than a piece of orbit gum disintegrating in your mouth. It got so gritty and bitter…*shivers*

[@decrabtra]

Wait, one time when I was younger, I had gum disintegrate once and I never knew this was a thing that happened so I've just been carrying that trauma 😭

[@nerychristian]

I've never tried the gum. But now I'm curious to see how good it is.

[@rob-rsmmedia]

I’m literally in tears… at the video of the discord chat. 😂😂😂😂😂 so funny. Oh love it man. Love it.

[@donkeymcdoof6787]

I love finding videos that are better than I expect. 🤘🏽

[@BF3Gammer899]

The "Stimulate your senses." Meme Era was the best thing for 5. Hell, that and the fact that the simple black/tech edge design of packaging that went with the ads so well. It's why I only chew 5 and NEVER knew about their fall or any other type of ads outside of that era.

[@TheLp640fan]

fucking same, those memes were top tier

[@johng3752]

ERA!!!!! I CAN'T HELP IT!!!!!!😭😭😭😭

[@BF3Gammer899]

@@johng3752 lol I fixed it.

[@M1BIGIEMAC]

They had it right the first go around. I remember more than a few times joking with friends and saying "HOW IT FEELS TO CHEW 5 GUM" after doing some stupid stunt or sitting in a massage chair or whatever, that phrase and the thrilling visuals was the gimmick and to sway from it wasn't ideal. To keep people you need a quality product so I'd say from there it's just about the flavors. I haven't chewed gum in a while but I remember getting the Cobalt (Peppermint) flavor a few times back in the day and it tasted generic but good. The Limited Edition kinda flavors were pretty nice and different and I'd try them here and there, those were the most enticing (I don't chew gum often so enticing is a bit of an exaggeration but if I found one that tasted good enough maybe I would)

[@Chrissi33004]

in 2010 me and my friends were the perfect target audience for 5Gum and it worked. And in addition to that you could actually buy the god damn gums. Today I looked up where I can buy the Respawn branded ones in Germany and there doesn't seem to be a single store who sells them. Meanwhile all the other gums that were around in 2010 are still around in 2023. I would have really loved tasting some of my favourite old 5gum flavours. Well its kinds sad they drove the brand against the wall

[@SissypheanCatboy]

@@Chrissi33004sadly, 5gum seems to be one the way out everywhere, I haven't seen any of it in any of the gas stations/convenience stores around here in the U.S either.

[@QuackersMcCrackers]

Unironically the best ending of any YT video ever.

[@dylunr3143]

My first video I've seen of yours and I'm a fan! Well researched and very well edited!

[@sirteddyIII]

I actually do chew gum while gaming because no crumbs and doesn’t carry the risks of emptying an entire bag before you realize it like other snack foods. That being said, 5 gum is probably the single worst gum for gaming because it loses it’s flavor so quickly. Long lasting flavor is the single most important quality for gum to chew while gaming or working. Softer gums also are less noisy, which 5 gum tends to be pretty stiff in consistency too.

[@RogueAstro85]

I remember 5 Gum being the longest lasting flavor in its glory days. I hated gum because the flavor only lasted a couple of minutes, but I remember chewing 5 Gum for an entire class without it loosing its flavor I'm also in the camp of loving stiffer gum

[@blake7297]

I really enjoy gum. Biggest reason I stopped using recreationally was how expensive and short lived it is. Can you recommend a couple common varieties that lasts long?

[@jjQlLlLq]

Yes please! Any recommendations?

[@theworldoflivvy3150]

@@blake7297 Haha... Thrills comes to mind. It lasts a whole day, as long as you can get past the fact that it tastes like soap... Apparently that's the reason why it actually sells. Because the flavour lasts a long time. Although, personally, I feel like I'd have a better experience chewing on a stick of cinnamon.

[@s1d3k1ckRO]

​@@RogueAstro85I can confirm. In my country when it first hit the market it was the best because the flavors were new and different from others and they lasted way longer. That changed after a couple of years and now it ended in obscurity.

[@RogueAstro85]

That commercial with they guy laying on the metal balls really got me as a middle schooler. I was convinced that chewing the cobalt flavor was the most minty refreshing sensation man could experience. Even today when I rarely chew gum, it's always 5 Cobalt if I do get some. I consider myself pretty savvy when it comes to ignoring advertisements, but 5 Gum wriggled it's way into my brain and never left

[@AudreyGraceB]

Wriggled hehe

[@ddcs0s]

Not trying to advertise a bad habit but the day I tried Skoal mint all mint gum became irrelevant ... The only gum I chew now is cinnamon flavor

[@animeangel1983]

I'm 40 now and I still buy the 5 Rain flavour of gum.

[@greeb69]

just went through like 5 comments AND NO ONE MENTIONED THE WET HAIR WHILE RIDING AND ELECTRIC EEL THROUGH A WAVE

[@spearzus]

This is the perfect video to start my day with Cute guy ✅ Niche topic ✅ Target demographic ✅ Banger editing ✅ Mustache ✅

[@Metalgearmadness]

the fact that the "how it feels to chew 5 gum" is still stuck in my head and sometimes i see memes with it is a testament on how successful it was but, now i forgot the gum even exists

[@NOVA_299]

Context: I’m Aussie. I always wondered what happened to five gum. I distinctly remember all the ‘stimulate your senses’ ads when I was a kid, and I really liked the gum. Was my second favourite brand. I never realised that it had faded away until I think early/mid 2021 I heard it was making a comeback, or something. I’m not sure, as I still hardly ever see it.

[@DeathnoteBB]

Yeah I did too! It was one of my favorite ad campaigns as a kid and then I realized I hadn’t seen them in years.

[@thegatorhator6822]

In a gum I just wanted the strongest spearmint I could find, even if it died alot quicker for the initial intensity. I think 5 was the best for that.

[@andrewgoodwin4832]

I need to know what your first favourite brand was in that time, I won’t be able to sleep until I know.

[@Thesilverfist62]

I'm American so I still see it around but almost don't even realize it exists. It used to be my favorite gum as a kid. Part of the issue for me though is being an adult now I've swapped the gum for potentially more health adverse habits. For example nicotine pouches. Kinda sad but even on a flavor scale the pouches have stronger and longer lasting mint flavors. All this being said maybe I just need to start chewing gum again and drop the other habits but gum just doesn't have that same allure it did as a kid. I find if I chew gum now it's a rather disappointing experience as about 10-20 minutes in it just feels like chewing on wet tasteless rubber.

[@thegatorhator6822]

@@Thesilverfist62 we still have it in Australia lmao, I dunno what the video is talking about it being discontinued, I can go to the store right now and buy like 5 - 6 flavours of it.

[@onemanjack6912]

Can confirm. I've neither seen nor heard about literally any of these adds past the 'how it feels to chew 5 gum' section. I remember loving the stuff back then, that advertising worked like a bomb. Swerve especially, as you said 'the fuck does swerve taste like???' Delicious that's what. Shame that they KO'd their brand.

[@KATZGATZ]

There's nothing like the feeling of being a middle schooler and pulling out 5 gum out of your pocket on a hot day and having a weird cold tingling sensation on your leg

[@IrisGalaxis]

I still remember the original 5 ads from when I was a kid. They were so fun to watch and made me want to buy it. But I didn't even know it had existed for the last 5-10 years before seeing this video today.

[@johndor7793]

Really? cuz I fucking hated those commercials. The most tone deaf commercials literally ever that have nothing to do with the product. How hard do you have to fail at a commercial about gum to make it look almost pretentious.

[@IrisGalaxis]

​@@johndor7793 I see your point. Yeah, they had nothing to do with gum, but they were fun to watch. And most gum ads today have nothing to do with gum either, they are just stupid. Or ads for anything really. It wasn't the gum that caught my attention, it was the ad itself. Since I was a kid, the fact I found the ad cool made me think the gum was cool too. Nowadays I'd probably just look at it and go "huh, neat ad" and never even think of buying the gum.

[@nitehawk86]

People still do 5 gum memes of explosions and whatnot. I actually had no idea that the marketing changed so much in the past 10 years. And the crazy part is that even tho its a meme that people poke fun at, I can see the video's conclusion actually working, bringing back the original marketing push.

[@AlCatSplat]

@@johndor7793 bro is mad over gum ads 💀💀

[@joshadams8108]

Love the part about stock footage. I've literally never in all my life seen a bunch of random kids dancing to music together like they were in a club, but just outside. Lol

[@MaddieM4]

Well there's the cybergoth ravers under an overpass, but I can think of a list of reasons to call that a special case.

[@caffeinum]

Frankly it’s a pity, I think it’d be fun

[@MrWepx-hy6sn]

You should visit my city, there's a random group of kids just dancing and beatboxing in the town square every day

[@stonedViking304]

Calling 5 Gum the Axe Body Spray of gum is so fitting! I can’t believe I never thought of it like that

[@bFOURdwZEROlf]

the relatable thing is the 5 gum commercials. They were epic

[@The_Wayfaring_Smuggler]

I WAS in middle school when 5 Gum first came out, and every description you gave for it is 100% accurate. Especially that it was the "Axe Body Spray of chewing gum", it truly was.

[@mcphail_iv]

Brother, when pedro pascal popped onto my screen with a different voice about 10 seconds into the video I legitimately jumped

[@InsurethePanda]

The last 30 seconds of the vid is the best 5 gum ad.