SM sues EXO CBX & they clap back! ILLIT's image gets ruined after Belift Lab's controversial video?!

[@3h33_xy]

TEENAGERS AND ADULTS' FANTASIES ? This is so weird

[@bluedrakken]

its true but saying it out to the public is another story.

[@dat8601]

I mean they released Cookie, so its not wrong

[@lkwreuoc357-ef4ro]

Some korean explains that "roman" in korea mean idealization. Not fantasy or sexualization as english speaker think. In short, they tried to said that newjeans is a portrait of adult's idealization of their teenage year (aka nostalgia)

[@yumyummy3478]

@@dat8601 it wasnt aimed to adult fantasies. They are teens and aim should be teens. And its ppl who interpreted song that way. If you listen with pure mind its just a cute song. And no matter what naming such young idols in that way as a company is disgusting

[@najlaa9031]

​@lkwreuoc357-ef4ro I really hope so that this is the meaning, because I felt really uncomfortable while reading it 😭🤍

[@yes_hunny]

SM is pissing me off lately, first the EXO CBX mistreatment, then the Red Velvet mistreatment, no wonder Taemin left the company... they really don't deserve any of their artists

[@Dreamyvinini]

and I know it's a newer group but... Seunghan too :(

[@Tooba-K123]

SM is wasting the potential of various groups and also using them to hide their inner scandals such as F(x), RIIZE, WayV, etc.

[@Tooba-K123]

Fr all SM artists should report the company altogether. They wasted the potential of groups like F(x), RIIZE and WayV. They always give Red Velvet comebacks only to cover up a scandal and make their artists apologize unfairly like Taeyong, Karina, Seunghan.

[@meteuteu]

SM already problematic since TVXQ slave contract scandal lol

[@urhypeboy]

Red Velvet is no longer relevant, and SM knows it lol. Cry about it.

[@KingKikikoi]

Belift truly threw illit into their graves. How embarrassing. Poor girls how will they ever recover from this?

[@asverl]

Min Hee Jin did the same thing

[@salma.m02]

@@asverlnot going to defend Min Hee Jin, but she never blamed the members of ILLIT. It’s a bad move from BELIFT to release the video. They’ve already planned to sue Min Hee Jin, but they’ve made it difficult for themselves right now 😬

[@Jupiter-ry6ll]

@@asverl New Jeans have a much bigger popularity though so they'll be able to withstand this, ILLIT might not

[@asverl]

@@salma.m02 All this has started to make Min Hee Jin, if ILLIT is impacted just like the other Hybe groups then Newjeans must also be impacted.

[@xrrgr]

kpop groups have recovered from much worse

[@Newjeans.newtee]

Belift accused Newjeans copying others instead of explaining their uniqueness and difference from NJ, and the accusations they showed are not even similar.

[@jackietang3789]

The accusations are ridiculous because that concept NJ has existed ever since Kpop was a thing

[@cerlwalia]

They said njs content is similar to others and it‘s not considered copying, therefore they consider it hypocritical that Illit are accused of plagerism🤷‍♀️ They specifically mentioned that they don’t think Njs copied anyone though.

[@Newjeans.newtee]

​@@cerlwalia But still I can't deny the fact that Magnetic gives the vibe of asap+omg

[@Melarona23]

@Heartin_07 it's common. Alot of western songs have this issue too.

[@cerlwalia]

@@Newjeans.newteeI listened to neither groups or songs. So I can’t say anything about that. I just know that belift didn’t accuse NJs of copying and almost all the comments make it sound as if Belift did. (Don’t get me wrong their statement is sh1t but they didn’t accuse NJ of plagerism so we shouldn’t turn the facts)

[@Niiina95]

Bilift Lab's desperation to prove NJ's plagiarism only showed how wrong they are and how much they are copying.

[@jigivib35]

They didn't say that NJ did plagiarism, they just showed the similarities between them and other groups choreographies and some concepts and all. NJ is not the original creator of those steps that have been in many groups of the k-pop industry's choreography.

[@kuhieyei3855]

@@jigivib35ok then st.fu, u proved nothing.

[@robinjohnson8436]

Stupid people defending mhj when none of her concepts were original and were copied from western, mexican and japanese groups!

[@Jbmoney8888]

​@kuhieyei3855 and they didn't either

[@AvaRoblox534]

no one is copying yall are just mad bunnies that illit had a few moves that kinda looked like theirs BUT ILLIT IS NOT COPYING OR ANYONE IS NOT COPYING LIKE WHAT BUT IF THEY WERE YALL DONT HAVE TO COMPLAIN ABOUT IT stop complaining about it!-by me

[@babymine5482]

That vid from BELIFT has thousands of unhappy Korean fans. Then they post a comment threatening to sue any malicious comments which got more backlash. The whole vid to me is BELIFT threatening and acting like children because they lost and taking the heat for HYBE. They're trying to keep MHJ tied up in court to bankrupt her. All they accomplished is nothing, but infuriating Korean fans. Men acting like toddlers. This is so petty it is embarrassing... 🤣🤣

[@Newjeans.newtee]

And the ones who are suffering is Illit and newjeans 😢

[@gojo6418]

The scandal was really starting to slow down a bit. But they just made more fire this time.

[@lkwreuoc357-ef4ro]

Maybe they make the video, thinking Knet will side them 😂

[@plb1595]

Not to mention that they're saying they didn't delete any comments when the ones I left last night are definitely gone 😅 they really said "gaslight, gatekeep, girlboss"

[@vixxexo6855]

Min Heejin is the one who started throwing tantrums. Those koreans fans are creeps just like Min Heejin who wants to watch scantily clad kids.

[@sun-seto111]

the video by hybe is immensely unprofessional

[@purpleskiesforever]

Wasn't Hybe. BELIFT can make terrible decisions on their own.

[@Limonelguey]

belift.

[@vulamnguyen9453]

@@purpleskiesforever They had to go through Hybe though. I don't understand why Hybe approved such video

[@urhypeboy]

I knew this would happen. Never liked Belift from the beginning.

[@milkovinc]

@@purpleskiesforeverlet’s admit it’s all coming from from bang sihyuk atp

[@nikki.exosnoona]

the issue with EXO activities has already been updated. INB100 refuted SM's claims to postpone the winter comeback since their group contract is different from their individual contract with SM & CBX will always participate with any group activity to w/c SM responded that they will go forward as discussed w/ the winter comeback. it really goes to show that SM is just doing what they do best here. doing media play to paint CBX in a bad light to the public.

[@Tooba-K123]

To think people (Korean) are actually falling for SM's scheme is really bewildering.

[@Fickflowy]

@@Tooba-K123 They always do, pissing me off since forever

[@lenkcontent]

Can labels mature up and act professional.. they're ruining their artists image so much it makes me so mad

[@Lion-fj3wp]

Lack of professionalism with some entertainment companies 🌏

[@demonslayer4951]

Yes . Start from the snake MHJ. The only problematic shareholders in Hybe💀💀🤦‍♂️🤦🏼🤦‍♀️

[@U_quintessential.K]

"Subject of adult's fantasies" was really disturbing. They're literally my age n I would be disturbed, I feel bad for them.

[@john-friend]

The first time I saw a photo of ILLIT I thought I was looking at New Jeans. I was shocked to learn it was actually ILLIT. *edit I'm not a New Jeans fan. I don't hate ILLIT either.

[@oOohio]

Literally everyone who know nj and never heard of illit be like:

[@sh1nenkai258]

legit bro every illit magnetic reaction ive watched, the reactors said they got remined of newjeans when listening/watching

[@babymine5482]

They hired New Jeans old make up artist... I find the whole thing childish. What's worse is that these are grown men acting like this. I also read a lot of the comments in the vid. Korean fans are not happy... ✌✌💖💖

[@AUGHHHHHBBG]

That’s on y’all tho-

[@аня_078]

Loll me too..when i saw the ads on abt them i thought its njs new song but was confused cz they looked different

[@jade5202]

is belift ran by middle schoolers? they were so immature, now they have 120k+ dislikes and counting...

[@AUGHHHHHBBG]

Nothing about this case is mature

[@fuckers8124]

​@@AUGHHHHHBBG HAHAHAHA

[@Kitamurasama]

Who would have thought that Illit's worst enemy was Be-lift themselves, I feel so sorry for the girls, they trained hard with hopes and dreams just to be used by people who has no regards for them.

[@fritzde9585]

These greedy companies ruining k-pop...

[@sapphic.flower]

a lot of kpop groups recycle and reuse concepts and trends, its not inherently copying. The problem is that Illit and New Jeans are so similar under the same company. Its also pot calling the kettle black to say New Jeans is a predator's fantasy when it's not like Illit's members are protected from sexualization or grooming either.

[@lkwreuoc357-ef4ro]

Cek out what "roman" means in korean. They didnt mean pedo 😂

[@TheTomo106]

​@@lkwreuoc357-ef4ro Translating word is not the right way to understand a sentence. it's been refuted by knetz that it's not a mistranslation and that chat gpt translation on twitter and tiktok become a complete laughing stock for knetz. Mind you, knetz was the first one who upset by this, they know their language/ nuances better than international fans.

[@aisha1892]

"adults fantasies" is referencing to what adults wish they'd experienced in their youth.

[@jabamayeenayak2872]

​@@aisha1892 if u are Korean,u can understand that they are saying adults are yearning for njs, please try to understand the word distinguish

[@favour4150]

They saw how MHJ mentioning 3(?) groups negatively impacted NWJNs and proceeded to mention the entire kpop industry. Instead of a video showing the creative process and reference of ILLIT’s creation or maybe even admitting they took inspiration from NWJNs they chose to do exactly what would harm ILLIT, even editing the photos they presented as “evidence” to suit their narrative… so freaking stupid.

[@lkwreuoc357-ef4ro]

😂 maybe they really were trying to make newjeans 2.0 so they dont have anything to show the public 😂

[@joeE-kt8of]

pure laziness

[@Taraonrepeat]

I can’t believe for a single minute that the general public is siding with SM after everything the company has done to their idols.

[@vulamnguyen9453]

@@jesusr925 SM replied: Cause I'm smarter

[@Taraonrepeat]

Ignoring the way SM ripped off their idols and diverting the attention to Hybe… it’s not about whatever weird competition you’re making it out to be. It’s a separate and valid issue.

[@gyoriv19]

Sadly Korean fans are supporting sm ent more than groups who were misstrested just like Exo. Sm didn't even learned from situation where artists left the company because of this mistreatment like Henry, Amber, Onew, Suju d&E, .....so on

[@sientense]

Do you remember that NJ always have long safety shorts and pretty diverse stage outfits? Do you also remember that Belift have put Illit members in really short outfits with little to no safety garments? And that one see-through skirt that Iroha was dressed in for relay dance? :(

[@Justagyrl]

This is a stupid comparison. What are you 5. Half the gg in kpop are alik

[@MoonStruck-ed]

You seriously don't even know about Illit because this stupid comparison is seriously so stupid AND OPPOSITE

[@tukd2010]

What are you even comparing??Like girl

[@everythingnothing2978]

Im not even gonna defend belift cuz this company have sexualised enhypen too many times but like for new jeans there are still many unsettling things about their outfits eventhough it is mostly covered(idk how to explain) and cookie lyrics + cool with you mv is soo questionable

[@Newbun78]

Belift mentioned in the video that they want to create “illit core” Which so far is lace shorts and lots of frilly dress (closely to Lolita) If people are defending the directors (who are old men) are envisioning these style on young girls, then you’re just the same pervert as them.

[@hannipham7777]

Well.... I personally think that though their songs are different vibes, but nwjns and illits photoshoots were actually pretty similar

[@Newjeans.newtee]

No, Asap+ OMG= magnetic, camera work, aesthetic, make up, and styling is similar to newjeans asap and omg

[@AUGHHHHHBBG]

@@Newjeans.newteeit’s not you just don’t know either group and it shows

[@lkwreuoc357-ef4ro]

​​@@AUGHHHHHBBG i know other groups... but i still think the same. Lol

[@sanjithashiny9651]

I watched magnetic mv and it looked quite similar to nwjns attention and hypeboy I mean the outfit concept everything I was actually shocked to know that illit is from the same company as nwjns . I know it's not in the hands of illit to choose the concept but man hybe really have some explanation to do

[@hannipham7777]

@@Newjeans.newtee I agree that the styling and visuals are quite similar

[@Zazekina]

EXO-L support EXO-CBX. We are one.

[@kaibt123kumir5]

Exo forever ❤❤❤❤

[@9.2.12moons]

Period.

[@BeniTsuki]

I would never want to be an artist at SM they are shady and have shady practices, but they really the best artist. I’m still pissed on how they treated Jonghyun, I was thinking about him the other day and how they handled Seunghan like he did something so bad they had to kick him out and not tell us anything.

[@nikki.exosnoona]

i feel like they're just waiting for his contract to end. he didn't deserve that.

[@eyebrowstj]

I've been playing Shinee a lot lately and can't get over losing Jonghyun. I used to be one of the biggest SM fangirls and now I want all of their idols to leave them and find another company to work with. All that talent and SM doesn't seem to care about them at all. Smh.

[@enzopereira3774]

I can't describe how unprofessional belift is omg..

[@Cloudfive55]

How unprofessional was MHJ?

[@sabishere945]

​@@Cloudfive55less then belift at least she didn't sexualize the members of Iliet and said that it was belift fault not the fault of members

[@6thAngel]

@@Cloudfive55 did you not see how Belift (lead by a bunch of men) literally discribed the girl groups? It was a disgusting description. "adult fantasies" . It literally came out off their mouths.

[@6thAngel]

@@Cloudfive55 its a song compared to the actual actions of a company who is old in kpop industry and has existed since kpop was scummy way back, who uses idols like disposables. CJ E&M are involve in a lot of shady stuff, their work ethics never changed with what they did recently with RU Next. They always rigged shows for either debuting idols which they view they can sell/market well or they were bribed.

[@6thAngel]

@@Cloudfive55 It is unfortunate that the other side is MJH but the problem with her were her choices of lyrics and posters, and allegations. Objectively speaking Belift is more horrible being and venture company of CJ E&M and bighit even before Hybe rebranding. I'd rather not want to side with a company that has done a lot of bad stuff (some illegal stuff). They are behind Idol School and Produce101 series.

[@dreamcatcherstan-w3v]

I may be wrong but didn't Min hee jin herself literally say that this is the issue between adults and not to attack ILLIT members? So how can she be the reason they are getting hate? She is not responsible for bitter people who do send them hate and has every right to voice her concerns if she thinks that her work is being plagiarised

[@vulamnguyen9453]

You are not wrong though.

[@nimotawilliams381]

You really think she meant what she said,like she should have considered that at the first place without calling out names and pointing fingers,she just wanted to cover her crimes and used illit as bait because netizens said they see NewJeans in illit,that woman is a balant liar

[@nimotawilliams381]

I mean who in his right senses or mind,would start spelling out names,and next thing you know,she says it is not their.I mean come-on,are y'all blind can't you see she is playing the victim card here.And truth to be told what belift lab said was the truth,I mean they ain't lying,but I'm annoyed that Illit will once again get bullied by some of those cow-brained carrot fans😤😪

[@dreamcatcherstan-w3v]

@nimotawilliams381 Regardless of whether she really meant it or not ILLIT'S company can't blame her for ILLIT getting hate because she made a public statement asking people not to send hate to ILLIT. It is literally how LAW works so don't blame me I ain't the one who made the rules.

[@dreamcatcherstan-w3v]

@nimotawilliams381 I'm not accusing anyone of lying here I'm just explaining to you how law works

[@ren.the.rascal]

#WeStandWithEXO #WeStandWithCBX #WeStandWithINB100 SM Entertainment has gotten worse and greedier after Lee Sooman was out of the company. EXO help built SM Building from the ground up. The current management are power and money hungry, such ungrateful bastards!!!

[@MonicaDianNoveliaJatmiko]

At this state, ador has right to sue belift lol

[@favour4150]

Belift should sue themselves at this point cos the damage they just caused themselves is worse than what MHJ did. 💀

[@IDKMYNAME3012]

@@favour4150 Agreed-💀

[@Newjeans.newtee]

​@@favour4150agree

[@AUGHHHHHBBG]

Ador can try

[@gojo6418]

​@@favour4150ngl but that's true

[@jeaninejames9249]

Why can't HYbe just accept that they lost because they were wrong. Bang SiHyuk got pissed because New Jeans did better than he thought. He is a sore loser. Get over it.

[@sapphic.flower]

I would like to see SM share their settlement information, it'd be hella shady if they refused to. I have a hard time believing any company, especially a big one like SM, plays fair but i can believe it when i see it..

[@Tooba-K123]

SM even refused to have CBX check their payment record. It's a common thing for artists to be able to see their record with payment (from what I know the artist can even share that record if they want to). SM straight up refused to let CBX see their record. They had to persuade SM for a long time and the company only allowed them to watch the record private in front of them, without taking any picture for reference. Also the Chinese members being made to share 10% of their salary to this day just goes to show how shady SM is.

[@obriendenis3965]

​@@Tooba-K123 SM has always been shady, look how they treat dbsk in the past.

[@TheLockandKey_toyourheart]

Isn't it weird how R U NEXT (the survival show that formed illit) originally picked six members in their final line up (which they didn't even try to hide the fact that it was rigged) and then all of a sudden one of the members who trained for one of the longest time in the group and made it to the final lineup CHOSE to leave WITHOUT any proper reasoning. Mind you the girl was very passionate to debut and somehow the one they (kicked out) / left was the member that SOMEHOW suited the concept of illit the least( yes, even less than Yunah) and it just so happened to be that both New Jeans and Illit ended up with 5 members by the time of their respective debuts, with similar concepts as well SOMEHOW. How f ing strange and how totally coincidental and not pre revised right? 🤔😑 PATHETIC

[@lkwreuoc357-ef4ro]

😂😂😂

[@everythingnothing2978]

min hee jin was the reason to be fair with

[@ladycho7013]

Oh my, I remember that girl. It's Youngseo right? I feel sorry for her

[@ausgod538]

The concept of illit and nj arent remotely similar.

[@maokyuu1678]

also how the competition was so rigged like they purposefully rigged girls who kinda looked like newjeans to debut, whilst literally so many talented and popular contestants who maybe suited a girlcrush concept more (like chanelle and jeemin) were suddenly out!?

[@ebongememobong4435]

Hybe really went from a company we all trusted to being one of the worst out of greed. Fans are really blind to see hybe faults because of the idols they take as Gods. I feel really sorry for new jeans because they have gained hybe as an enemy. I hope they can pull through. I remember those days fans used to call out the Big 3 for using their money to push their idols but fans are now praising hybe for doing so. This is sickening.

[@whipped_for_Sunghoon]

I just don't want Enhypen and Blackpink in this mess. Belift is literally using Enhypen so that their fans defend illit as most fandoms are taking nj's stan. this will really end bad for enhypen as engenes are literally one of the least problematic fandoms out there.

[@sassy_leader_Jungwon]

Ikrr :(

[@sassy_leader_Jungwon]

My boys did nothing wrong, they better be out of this mess, belift dont even let them rest

[@en_ace_gene]

Frr

[@whipped_for_Sunghoon]

@@sassy_leader_Jungwon ikr!!! They are so overworked but still this shitty company is treating them like this

[@sabishere945]

I will suggest just don't support belift and be the scrap goat this will be best for enhypen and engene ​@@whipped_for_Sunghoon

[@that.kategirl]

What if Bang Si-Hyuk wanted to have his own Newjeans so they kicked Youngseo out and gave the group y2k concept

[@TheLockandKey_toyourheart]

Literally what I have been thinking

[@eslnter]

that was the whole plan with all the constant sabotage from Hybe

[@YA12._.757]

thats dumb illit doesnt even have a y2k concept

[@aisha1892]

NewJeans - y2k, coming of age, teenagers illit - children's super power fantasy, magical girls, dream core

[@lxve_585]

Tbh Youngseo was the member that had the whole “new jeans vibe” the most so out of everyone I don’t understand why it had to be her to leave😭

[@dianaosazenaye1313]

Seriously SM just learn to be in the news!!

[@Treasure-bl3cn]

When I first saw Illit, I looked at the photos for quite some time because I did not understand why New Jeans looks so diffrent,. i really took me some time to realise that they made a new jeans 2.0., i was like,. wtf??? i happy min hee jin did what she did so others wont try it,. there was also another group who copies new jeans concept

[@Danielle_bunny]

Belift digging own grave

[@maidatariq4934]

I think hybe should do something about illit and change their concept bcz everyone keep talking about it and I'm so fed up with it

[@AUGHHHHHBBG]

Or keep the concept and kick min heejin

[@Yuu-d7b]

​@@AUGHHHHHBBG kicking min heejin won't change the public opinion on illit. The best option for both companies and both group is for belift to change illit's concept. Any other choices would only bring more hate to illit.

[@AUGHHHHHBBG]

@@Yuu-d7b they still need to kick min heejin out and even if they change illit concept dumb Stan’s still gonna be on them. They just need to be quiet and sue people and just focus on making music cus dumb Stan’s will pass

[@ItzYxllow]

Their concept is dreamcore not y2k

[@lkwreuoc357-ef4ro]

​@@ItzYxllowas if NJ never work with dreamcore 🤭

[@kittykangrin]

i think that hybe should just change illits theme since it’s upsetting the ceo and many other people edit: if u don’t agree don’t be rude or hate. edit: it’s not so deep stop hating on my opinion, and also i meant that the adults could just deal with it and since it’s affecting the group’s reputation and causing drama then illit should just change their group concept

[@AUGHHHHHBBG]

They shouldn’t change it. They just need to kick out min heejin

[@yeonjunjeon]

​@@AUGHHHHHBBG She's right, get over it.

[@svsanic]

@@AUGHHHHHBBGmin didn’t do anything wrong

[@kadijatubah546]

Illit and NJ does not have the same style.

[@raymond241]

@@AUGHHHHHBBGif both companies can find a way to manage their problems without bringing in random ass bystanders maybe everybody can live happily ever after :)

[@anastasiausenashvili5283]

this hybe vs min heejin feud got me so high i wonder if they kicked youngseo just to look more similar to newjeans

[@TheLockandKey_toyourheart]

Exactly what I have been thinking

[@lkwreuoc357-ef4ro]

Even hired newjeans' ex makeup artist 😂

[@everythingnothing2978]

min heejin was the one doing all that

[@everythingnothing2978]

@@jesusr925 nope youngseo got out of the group because mhj was threatening her about her personal information? have you not heard of that

[@sensoine]

@@everythingnothing2978sheep

[@ArmyW1thLuv]

i think be:lift added fuel to the fire. poor newjeans & illit :(

[@Tooba-K123]

8:55 "general public has sided with SM and urged the members to just pay the fees and leave" the shadiness in that tone 😂 Most of these comments were made by "fan accounts" which earned money as influencers for artist's promotion, assigned by the company itself. Now that the dispute is out so they're shutting down their accounts whilst gaslighting the narrative of the whole situation so that publicing opinion could change and other influencer sites, spice up the content beyond its original scenario to boost their influence. The fact your source is Koreaboo says a lot 😂 As for CBX's case, you failed to mention that CBX were pressured during their military enlistment time respectively to renew the contract and at current point they weren't even paid for their Exo activities despite still being part of the group and were still asked to pay for their individual activities under INB100 which only joined as a subsidiary under One Hundred Entertainment when CBX were already appealing for the distribution case with SM but heard no response. You also didn't mention how members had conversation directly with the CEO about the distribution rights commission and they both agreed on 5.5% but they refuse to write that clause saying that Korean Fair Trade Commission would have their own ideas for this and the company can not write promise about something that isn't up in their hand. CBX's only mistake is that they didn't persuade that clause to be in written agreement or at least didn't have evidence of that conversation, neither witness. Its not the first time SM tried to gaslight its artists. People seem to forget what happened with JYJ, Jessica and China line of Exo. Even last year when Baekhyun told on his Vlive that he'll be starting his own company soon and he already talked about it with his company, SM denied all his claims that very day. Guess what?? INB100 still ended up being created and SM was proven as the culprit for lying.

[@Victoria44e]

You should start your own channel 😂😊

[@veghboglarka7215]

thank you for writing and sharing this. ❤ i'm in shook literally that many people forget that we talking about Sm....like come on i think i don't have to write hogy many shit thing they have done and do. Thye don't deserve there artist who are still under and was under them. i'm really hurting to see that happening again with the boys, i hope they will don't really get negatively affected by this. wish them the best, and stand with them both bad and good times too. ~we are one, saranghaja❤❤😢

[@Alexandra_Indina]

Actually, CBX HAVE their evidence of that convo, they have audio tapes, they claim. So the fight is not over.

[@beaniebrin]

The whole kpop industry is going in the gutters at this point. People are bound to loose interest in kpop in the coming years for sure..

[@GoodShockwave]

EXOL STAY STRONG AND ALSO EXO FIGHTING

[@MIN-holic30]

Difference between ador and belift is that belift staff ruined illit by following a nwjns anti, affecting illit's name due to using the group's account, (i don't believe members were the ones who did it) how dumb is that.. 🤣🤣🤣 It's clear to me that belift wouldn't sit down and would possibly make sneaky tactics to dirty nwjns name to retaliate ador..

[@mojotinagum3550]

The copycats are suing? Side eye

[@AUGHHHHHBBG]

And they are… cry

[@gojo6418]

​@@AUGHHHHHBBGlet's wait for them to act like a victim 😂

[@AUGHHHHHBBG]

@@gojo6418 and they are

[@dragonslayer1223]

And that's why they are suing because of people like you

[@mojotinagum3550]

@@dragonslayer1223 people that are telling the TRUTH? OFC they should sue otherwise their poor little knockoff project won't earn money because they're embroiled in a malicious SCANDAL.. it doesn't help that the final members are RIGGED PICKED... Edit: oh and eveeyone knows about their vicious little PAYOLA scheme

[@Lilo-cr7kf]

You're leaving so much information out of the SM-CBX case!!! We exo-ls stand with CBX❤

[@zsofiaorosz5224]

Yes, you are right, and it's not the first time I noticed this channel left out some information.

[@reyiee]

Belift literally just dragging themselves to their own grave💀

[@TKay1169]

The gp did not need min heejin to go on a rant to notice the similarities between illit and new jeans and they didn’t need to have new jeans in big bold letters on their mood board to have obviously taken inspiration from them. It’s just unfortunate that the members of both groups are being dragged through the mud for their company’s incompetence

[@casualsuede]

Saying "Not New Jeans" is like saying "don't think about elephants" when you want someone to think about elephants.

[@wxywawjy626]

Exactly

[@cythloid]

2024 is NOT the year of kpop 😭🙏

[@fuckers8124]

fr fr. too many fucking issues

[@eslnter]

Betheft trying to justify copying is fine and is a norm culture. They shouldn't be in entertainment industry then if that's their mindset with zero creativity. With Hybe promoting their company for each Sub-label would be showing individual creative work and now they just make a joke out of themselves.

[@Armyblink4life554]

And it’s the way people were saying Illit reminded them of newjeans even BEFORE MHJ said anything. Just from the Magnetic snippet that was trending that’s what ppl were saying. I mean no one was really hating on it at the time but even if MHJ never said anything enough of the general (Kpop) public already established themselves of the similarities

[@24muse00]

Idk but there’s no way HYBE Artist aren’t affected by this dumb move by Belift, I mean this could literally leave the company on a Downfall and possible shut down of the company

[@AUGHHHHHBBG]

The company won’t shut down but this gonna effect their rep a bit but they will still be fine

[@Bllinkworld]

When we pull you know it's a shut down! Sorry 😂 your comment remind me of blackpink.

[@favour4150]

@@AUGHHHHHBBGit definitely won’t end Hybe. My problem rn Jin is back so they’re most likely going to use him to cover up this PR disaster…. BSH is extremely lucky to have secured BTS’ contract before starting this mess.

[@AUGHHHHHBBG]

@@favour4150 “starting this mess” they just took min heejin to court they didn’t make this a mess But outside of that point is they do need something to cover right now so I wouldn’t be mad if they use BTS as a cover up till they can do proper damage control.

[@favour4150]

@@AUGHHHHHBBG MHJ internally brought up an issue and they chose to publicly accuse her of things they didn’t have enough evidence for… yeah they started this mess. They could have done an internal investigation and gathered actual evidence before making a move they knew would harm Hybe if they couldn’t prove it… they named dropped BTS back then too.. now after this PR disaster of a video they’ll yet again BTS to clean it up. Ugh…

[@buladas361]

How tf was nmixx dragged into this clusterfuck 😂

[@debb7]

belift is the worst company ever 😭

[@koybee8732]

I feel pity for Illit tbh.. They just debut but their company.. 😢😢 those girl must feel very stress right now

[@Binna4037]

Those hybe stan and belift stan can't accept the fact that their company is worst when they clearly eliminate talented trainee and debut those girl not all but it's 2/3 which was their first controversy..... and now this.... i just hope they don't do harm to other group they mention, like they damage newjeans and illit.

[@everythingnothing2978]

​@@Binna4037who tf liked belift. Im am engene and I know how shitty that company is

[@Binna4037]

@@everythingnothing2978 u know even cube got fans sooo....🤭 btw same am engenes too and ramyeonz line is my bias line🤭

[@koybee8732]

@Binna4037 for real.. i hope all of them have a good day everyday.. i feel sad.. they're just a kid that want to chase their dream but the controversy made it hard for them. i pray that they'll free from this trouble. amen

[@HailToTheMeep]

Why isn’t more people angry about how SM / KAKAO is robbing from CBX and making things harder for companies not under Kakao Entertainment to distribute and stream their music?

[@ontigain8287]

Belift didn't try to protect their idols instead they put enhypen there and accusing and putting newjeans copying others?! Bro just say illit how unique they are if they instead of pointing newjeans

[@KamenRider808]

Can I just say that HYBE and Belift just thrown themselves in their own hole they dug for Min. Only for them to end up there😂

[@dipshikharajbanshi9509]

Anger made Hybe and Be lift loose their minds. They're not even understanding the backlash they're receiving. Although I'm not a fan of ILLIT but I feel bad for those poor girls

[@dronecamera0017]

belift is now using stupid excuses to protect themselves from copying accusations

[@pico2260]

And so the Burning Sun scandal gets buried once more. Good job.

[@choidarks]

Media play

[@favour4150]

Wait omg. This is so true… 😲

[@tacituskilgore875]

Bro, they care more about idols dating and getting more lines than SA. " They deserve another chance and they got framed 😢."

[@fcoderiiz]

Right?! The timing is just sooo.... Ugh you know what I mean

[@Tooba-K123]

Was Burning Sun scandal raised up again?

[@Chery_sw]

Nadie pensó nunca en esas comparaciones, pero mucha gente pensó en new jeans cuando vieron a illit. Así de simple.

[@seacyren161]

Im still stuck on the part where they want NJ to be the subject of adult fantasies.

[@summernight2752]

The thing that I understand about MHJ concern is the problem started when belift take inspiration of NJ too much to the point Illit being mistaken as NJ a lot when both Ador and Belift are under Hybe so basically that such a roundabout way to said “we can create similar group to NJ and still successful” so she scared of her being kicked out sometime since she is someone who able to stand against the label. So that’s why people see MHJ as someone who able to defend herself against big corporation, hence the support come. However both Belift and HYBE completely missing the point and make that video which instead swaying public opinions to their side, it end up backfiring them. Even lot of ifans who stand defending Illit and ridiculing MHJ turning their back against Belift. They should at least just take same route Soumu did and make Illit to comeback with distinct concept so people not mistaking both groups anymore.

[@kaitlyn0707]

So is Belift gonna say that the choreography that got called out by the original choreographer who had a side by side showing that illit choreography is the exact same as hers is just common choreography, do better Belift and Hybe

[@CARL_093]

when will the hybe controversy end

[@EverRoxas]

Maybe when it ends up destroying itself...

[@Xuxianxaxaxixxi]

Actually, we're still negotiating the plagiarism, forgetting why mhj's accusations were out the first time, I am sure she didn't mean the plagiarism directly, but she wanted to show hybe especially bang si hyuk that she is able to make them shut and rethink about their desire to make her resign silently.

[@Julie-de8df]

I’m a woman and I’m in late thirties but I love new jeans.,,I love their nostalgic vibe just like I love snsd and blackpink before but I never find them inappropriate😂😂what the heck belift😂I love their songs,their vibes, the styles everything because it was so refreshing not sexualizing or obsesssing 😂😂😂what happened to belift???hehehe

[@michaelmayo]

I wonder what advice Belift got from their attorneys. Defamation is nortoriously difficult to prove, and I wonder if Belift would have tried this if they didn't have the Hybe/MHJ icebreaker to slipstream behind. If MHJ's lawyers were able to zap the Hybe charges against them, I doubt they're going to have much trouble slapping this down as well...

[@ashberto6041]

The insane thing about all this Illit /NJ drama is they are both from the same company. Someones ego must be so fragile. 😆 trying to sexualise teenagers is a step too far than they should be put in jail for it.

[@superstinkypoopfart]

In Roman that meant Idealization. In short, they tried to say that Newjeans is a portrait of adults idealization of their teenage year (aka nostalgia) Coming from someone who speaks Korean fluently

[@lornam1142]

Then put MHJ in jail.

[@muhammadsaeed-xd7de]

i think the hybe companies should stop making their other artist in this conflict like ENHYPEN because it can not only ruin the groups that were mention in the conflicts but their upcoming groups i just want to say idc about the conflict at all but the thing i care about is the health of these artist like LE SSERAFIM , NEWJEANS and ILLIT please stop putting your idols in danger if you keep mention them it would effect you guys since many fans are attached to the idols they are watching it's a request

[@en_ace_gene]

Yeah, all about I care the artists, actually Enhypen, because they're in Be:lift too

[@muhammadsaeed-xd7de]

@@en_ace_gene yeah especially when they are going to have a comeback we ENGENE should protect i was happy to hear our fandoms reaction

[@Xuepreme69]

Wtf is belift doing omfg?! Digging their own graves and illit.

[@kirbster-4]

I do think Min Hee Jin’s accusations aren’t exactly right, but are still justified, especially with Belift Labs’ video coming out… Even still, I think Illit could be saved and maybe taken under by another company… which wouldn’t exactly help since the companies don’t have the best reputations, but who knows maybe Min Hee Jin may help Illit be more original so comparisons aren’t drawn

[@Iloveamp2234]

The fact that Belift threw Enhypen under the bus when all of this isnt about them it’s about new jeans and illit. Belift will really do anything to bring new jeans down, also WHAT THEY SAID ABOUT NEWJEANS AND ADULT FANTASIES IS NOT OK. 2/5 of the member are still MINORS! Why would they even post that video if they know it’s gonna make it worse. I love both illit and new jeans and I wish that this can get resolved quickly but it doesn’t seem like it.

[@en_ace_gene]

Yeah, after Min Hee Jin nwjns got hate, now I feel bad for Enhypen and Illit, this was so dumb

[@sientense]

MHJ at her first press-conference: I'm sorry for Illit that got dragged into this, since it's the adults who are acting wrong Knetz: *make fun of Illit's singing abilities, that they've started even before the whole feud happened* Belift: MHJ made people insult Illit!!!! She instructed kpop fans to criticize them!!! It's just wild that they've put "criticize" and "insult" in one sentence. Poor girls got hate long time ago for their voice cracks, and even if some rotten individuals decided to pour hate at them after MHJ press-conference, shouldn't you sue them? Are you planning to protect a literal teenagers by attacking other teenagers? They're doing more pr-stunts, while people are trying to vibe... By the way, Illit upload really good dance covers in YT shorts. Please, leave a kind comment if you encounter one of their videos! ❤

[@limegecko5673]

and how they handed Wonhee a phone with hate comments?? That was vile, they don’t care about their artists, just PR…

[@Newjeans.newtee]

Be.lift/hybe is loosing respect of everyone. After what they call newjeans, I don't see them as human being but the people who are moneysick. Free Illit from be.lift

[@AUGHHHHHBBG]

Belift isn’t wrong MHJ knew this would start a hate train. Her saying she was sorry was suppose to be a cover so y’all can do EXACTLY THIS even tho she the one who dragged them in. She is a manipulator and y’all fall so hard

[@Tjeos]

@@AUGHHHHHBBGThe hate train/witch hunt started against MHJ was caused by Hybe when it was confirmed they had done an illegal internal audit against MHJ and manipulated text messages and documents which they purposely leaked to the public to paint MHJ and defame her. Even after Hybe was confirmed to have tried to persuade Ador to “fake pre-sales of NJ albums to beat Aespa” which they declined because it was obviously unethical and against what Ador stood for.

[@redpasta-p6b]

​@@AUGHHHHHBBG ever since their first wobbly encore they received negative feedback from knetz which is allegedly before mhj's first press conference, but I understand they are a rookie group but they were made through a survival show which should have been their advantage but was clearly not

[@Newbun78]

Puffy lace under pants and frilly dresses “Illit core” 😅😅 No hate on the girls cuz they had no choice but the directors are really shameless..

[@Nieves001]

No intention of copying New Jeans but also debut girl group with the same music genre, same dance moves, 5 members, same vocals, same concept. I think when Illit debute we all think of a New Jeans, even though New Jeans or MHJ don't own any of these it's certain that Illit was heavily influenced by New Jeans and BeLift don't even try to hide it

[@lie-t992]

Pls..change ILLIT concept.let those girls achieve their dreams too.

[@sincerelytaliii]

This drama is never ending I swear

[@homura_chan_]

this could have all been avoided if they just came up with a different concept 💀

[@fakeaccount-bz5rl]

hybe really did a good job showing everyone why MHJ does not want to be under their company

[@piliredondo2661]

One would think that these companies are experienced enough to manage such situations. At the end, the artists end up involved in controversies that aren’t “artistic” at all. Not fun, not fair….

[@erculinal.60]

If that video was supposed to cleanse their image then it really backfired 😅🙂‍↕️🙂‍↕️

[@alicnarcavusgil5440]

if newjeans was seen only as fantasies their songs wouldn't have more than 600 million streams on spotify

[@hancuddle]

This whole hype thing gets me on the nerves so much 😃

[@DianaOsazenaye]

true

[@b-friend157]

As a buddy, mentioning GFriend and VIVIZ in this mess really pissing me off.

[@urhypeboy]

I knew this would happen. Never liked Belift from the beginning.

[@noussaiba2030]

No matter how much Min Hee Jin is problematic, she can't be as problematic as Hybe. So, I am gonna always support be on Producer Min hee Jin against Hybe. Because if she went, those men would do Newjeans, bad.

[@AUGHHHHHBBG]

Y’all are so goofy but imma just laugh

[@AUGHHHHHBBG]

@@bonvoyage4478 I’m goofy for debating people defending a pedo, a groomer, and a manipulator who y’all fell for? Heavy on manipulator. She had a big bear trap. Y’all saw it and step right in cus y’all can think for yourselves. I’m not the one who look goofy

[@Newjeans.newtee]

​@@AUGHHHHHBBGpedo? Why don't you go and report MHJ as pedo instead of wasting times. Manipulator? Manipulation doesn't work on the law, but she still won.

[@AUGHHHHHBBG]

@@Newjeans.newtee she didn’t win anything she just can’t be fired yet And manipulation works on dumb kpop Stan like yourself

[@Tjeos]

@@AUGHHHHHBBGIt’s true. Before MHJ won the court case against HYBE and BSK, they had made plans to put NJ on an indefinite Hiatus for a long time, presumably to reduce their popularity with the public and later disband and replace them like they did to (G)friend when they were at their peak popularity and thriving.

[@mandnskks]

Game Entertainment guys don't seem to be good enough to create a K-pop girl group. Gathering evidence of refutation from the community. Even comparative evidence is Min Hee-jin's past work..Min Hee-jin directed Girls generation and f(x).

[@6thAngel]

Belift is first and foremost a collab company/venture by Bighit and CJ E&M started on 2018, (while the official rebranding to "Hybe" was 2021). CJ E&M is behind multiple idol survival shows with or is involve with shady dealings and that got investigated for manipulation. Its no wonder for me how their work ethics never change.

[@fromthesesamestreets]

I'm generally pretty lax and accepting of concepts unintentionally ending up being similar because in this day and age, with so much output, there's bound to be overlap. However, them editing the contrast/saturation of all the hanbok pics (4:19) says a lot about what they're thinking.

[@saguittariusfactcheck7394]

Hybe is so busy making false narratives, dragging other kpop groups just to get attention, editing photos and acting like a victim instead of getting a good vocal coach.

[@lluvveve]

Exactlyyyy

[@shaniquewright1951]

Belift lab has been copying other people before NewJeans no? Was there not a dancer who they did not credit before posting a video as well? I think it’s the overall issue of them copying repeatedly from others. Not just NJ

[@_Kasa_Kun_]

BELIFT should have actually just left them alone because they actually just made it worse

[@Mo_mo_r1ing]

ADOR and HYBE feud is not over yet don't tell me another feud is getting started between SM and EXO and CBX, were so tired about this plssss stop.

[@Tooba-K123]

CBX and SM dispute had been going on for an year now. It was only put on a hold cause of the creation of INB100 and the members individual activities being so hectic.

[@Mo_mo_r1ing]

​@@Tooba-K123 THANK GOD BECAUSE NOT ONLY THE FANS IS AFFECTING BUT ALSO THE ARTIST MENTALLY

[@ceicilius_ace3092]

belift literally put illit into their own downfall, sheesh

[@agsng9085]

I don't know how people live using malicious gossip to put food on the table.

[@Multi_diamond]

Nah, belift literally grabbed the shovel to dig their own grave with that disturbing video. They were literally fine before the vid 💀💀

[@kuju2315]

Dark side of the k-pop industry, and it's downfall.

[@Yxxyn._]

What’s crazy about the illit NewJeans hybe ador thing is that so many groups are being directly and publicly dragged into which I’m really surprised about.

[@Heyagreek]

Thats what I've been saying out loud. Illit was supposed to be formed by a survival show but the show got postponed by months. Ofcourse you'll have a concept and art in mind so all the illit copying new jeans doesnt sit with me ehen MHJ had also helped in coming up with the concept for the survival show