SMMA Business Model Innovation: Leverage Network Effects

[@TheMarkoTomi]

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[@alexwoxst]

Great

[@TheMarkoTomi]

Awesome

[@damnsam6380]

pretty gay to not share docs in 2024

[@TheMarkoTomi]

Thank you for the feedback, just because of this comment I will begin sharing all assets in my free Skool community.

[@Jonathan-ih9sm]

Bro you did a good job with the title and thumbnail but this “content” is awful. If you read a book like “the lean startup” you will start to realize how silly this is and how little you actually know about this subject.

[@TheMarkoTomi]

@@Jonathan-ih9sm Hey Jonathan thanks for the feedback. Which part of the video did you find silly? And how did this book that you read help you realize that it was silly?

[@Jonathan-ih9sm]

⁠@@TheMarkoTomithe video starts off with “growth factors” which you hint to be static components of a business that “don’t change”. In reality, growing a business is a dynamic process where, the niche, acquisition model, product, price will change over time as the business finds product market fit and expands to larger and customer segments. This process is outlined in the book “the lean startup”. Also not every business has network effects, or high gross margins. Then, you deem lack of product market fit a growth limiter, when it is really the lack of the PROCESS of finding product market fit for these coaches that is the growth limiter. Then you go on to explain how these coaches should have multiple products, when they almost all of them cant even find product market for for one product.

[@TheMarkoTomi]

@@Jonathan-ih9sm congrats, you read “the lean startup”, but I didn’t just make the info in this video up. The 4 growth factors and 2 growth limiters I got from the book “Blitzscaling” by Reid Hoffman (billionaire + co-founder of LinkedIn), so go to him and tell him that all of this is wrong. Of course the niche, product, price, acquisition model will change over time, I never said it wouldn’t, but the importance of these components in your business doesn’t change, they will always be important, you are completely misquoting me and taking the info from the video out of context. The fact that a business might not have high gross margins or network effects will LIMIT THE GROWTH of the business, that is why it is called a GROWTH LIMITER. I appreciate the feedback but please stop over analyzing everything and taking stuff out of context.

[@Jonathan-ih9sm]

​@@TheMarkoTomi I watched this video carefully, and you're basically saying that the business needs to focus on high growth margins, and network effect, because they are the limiters of growth, but you're also saying they shouldn't be providing information on the front end anymore. This is funny because Information IS a business model with some of the MOST network effects and enables the HIGHEST gross margin. Instead, you are telling people they should be focusing on "infrastructure" which you never explain how it is better for gross margin and network effects than pure information. The video makes no sense.

[@TheMarkoTomi]

@@Jonathan-ih9sm In this video I told you what the 4 growth factors are (things that grow your business) and the 4 growth limiters (things that limit your business growth). Then I went on to present different offers that you can sell, you are right when it comes to the fact that selling information has higher gross margins, but it's harder to sell because it isn't a tangible asset like an infrastructure is. Selling information has a low barrier to entry meaning that lots of people are selling it which means that it is commoditized In the video I say that you should stick with selling an infrastructure because you are better off selling a tangible asset that creates value within your clients business opposed to information which rarely gets results for clients. One of the growth limiters I mentioned was lack of product/market fit, most of the time (unless you have a strong brand like I mentioned in the video) if you are selling information, it will be very hard to sell due to nobody wanting it (due to lack of product/market fit) because you are competing with so many others due to the low barrier of entry.

[@yeabsirasefr6209]

is this a joke

[@TheMarkoTomi]

@@yeabsirasefr6209 there’s nothing to joke about yeabsiraasefr6209