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The world is in the midst of an obesity pandemic. In Singapore, nearly 12% of the population was obese in 2022. As Jason hunts for ways to make people eat healthier, he discovers that the human brain is wired to prefer calorie-rich food. With the help of behavioral scientists, he carries out two social experiments to reshape eating habits - with surprising results.
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• Nudge | Full Episodes
00:00 Singapore losing the war on obesity?
02:04 What nudges are making us eat 'wrong'?
07:01 Why do we like junk food? Our brains have the answer
11:59 Experiments to help office workers eat healthier
19:24 Results time: Did the nudges work?
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About the show: YOU’VE BEEN NUDGED. And chances are, you had no idea. Discover how tiny nudges can have a big impact on your everyday decisions. Learn what science can teach us about nudging ourselves to be happier, healthier and more persuasive.
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