Social Media Manager vs. Community Manager, Copywriting Tips, My Future Plans

What's the difference between a social media manager and a community manager? Best copywriting resources? Book launch details? Let's hop into all things freelancing and social media management - from copywriting tools, to lead generation, plus a few fun personal Qs.
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Mentioned in today's episode:
- Writing updates: wordsarehard.substack.com/
- The Copywriter's Handbook: amzn.to/3wbmvWd
- Terry Schilling episode: anchor.fm/thelatashajames/epi...
- Grammarly: app.grammarly.com/
- Cheri Cobb SMMA Stories Interview: / cbqlguqp459
- Copy AI: www.copy.ai/
- WTF is a Sales Funnel: • WTF is a Sales Funnel?...
FREE social media manager starter kit: bit.ly/thesmmstarterkit
The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latashajames.com/cour...
The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latashajames.com/cour...
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You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.
#SocialMediaManager #Freelancer #Entrepreneur
0:00 Hello!
0:18 Social media manager vs. community manager
2:12 Copywriting resources
4:47 First client experience
6:52 Launching my book and other future plans
10:39 Exploring new ideas vs. staying focused
12:20 Virtual office services
13:16 Generating leads through Instagram
14:13 Will I be a marketer forever?
15:46 How are you today?
15:57 What keeps me motivated
17:10 The Elizabeth Holmes show
18:52 Exercise tips for WFHers
20:45 What was middle school Latasha like?

[@MarketingHarry]

So many livestream platforms define the need of community managers along with the social media managers nowadays. It's a good opportunity for anyone who's interested to work in this field. 👍

[@unmiss-com]

Social media managers and community managers are both responsible for enhancing brand awareness online, with the social media manager more focused on achieving short-term results such as churning out blog posts and engaging on Instagram Live. A community manager, unlike a social media manager, deals with an audience on a more personal or individual level. They create strategies in-house but also identify and engage with other people from outside the company - newcomers or old customers - to market the business information within their ecosystem. A community manager also spends significant time building relationships and promoting a harmonious atmosphere for their company’s brand. Thanks for sharing your video, Latasha James

[@autumnlabriola1058]

I’m self employed of 28 years. I’m a permanent makeup artist and I’ve been forced into social media since the world changed to that lol I found you and have been listening to your KZbin nonstop! I love your channel! I’ve learned so much and there’s still so much to learn. I’m not a social media manager but some of this applies to how I run my socials. Thank you for sharing your knowledge!

[@nika_newcity_socialmedia]

We’re on the same page here. So many helpful tips.

[@MarkdeGrasse]

Love the way you differentiate community managers versus social media managers. We have several community managers at DigitalMarketer and we LOVE them. Totally different role from the social media role.

[@thelatashajames]

Glad to hear your perspective, Mark! Yes, community managers are so valuable... they can really help bring a brand to life!

[@trishvinola503]

@@thelatashajames softball xzz zzz

[@bubblesxox3]

Super stoked to keep following you 🥳I'm a community engagement manager so it's cool to see another creator chatting about what we do!!

[@usalinksystem5312]

Thanks for sharing your experience. It's all about practice, practice is something that never goes out of style. The same applies to copywriting and much more.

[@cathykeast4721]

Hey La! Love the personal side of this today! Year book staff was important to you too! Dad did that too! We also became vegetarian then which was interesting, we tried a lot of home made stuff as well as restaurant dishes! Thanks for the old photos. The kids and I watched this together🌟🤗 Love you! Mommy

[@noraellen4623]

Great video! Yes, I would love to learn more about community manager tips, tricks, resources and how tos.

[@nikibeam.]

Thank you so much! 2nd one was my ques and i will start working asap with the resources u told 💜💜💜💜

[@MillaExplores]

Great video! Many interests and hobbies sound like me haha! Completely normal to change what you're doing, and healthy too in my opinion. It's always nice to try something new that might be outside your comfort zone ☺️ And omg me in middle school was a very shy and insecure girl - luckily I've grown my confidence a lot since then but it's been a journey! Definitely someone who enjoyed alone time being creative and that's something I still enjoy. I think you're so right when you say that young you gravitate towards something that feels good and makes you happy. 😊

[@kexinsmith3541]

I love middle school too! I think that’s when I really gained confidence in myself and started having big dreams.

[@itsmesamwiebe]

Loved this Q&A! I appreciate how practical and realistic your advice is. I also feel the same way about exercise, which is why I enjoy activities more than working out.

[@thelatashajames]

Thank you, Sam! Yeah over the years I have found that it's healthier for me to focus on what I DO like doing than trying to force myself into things that I won't stick with long-term.

[@rachelpierre8235]

Please do more videos about community managers. I just started in this role and I am having a hard time adjusting as this is my first communications role. I would love to know about resources and how to speak like a communications professional in presentations as well as with writing copy or creating social media guides.

[@Stephaniesocials]

Did not imagine you as a drummer! So cool! I went to a small dance focused middle school in the Bronx. I was top of my dance class and dance was my life, a “bun” head lol. I was silly and the class clown, I had a close group of friends and we had so much fun! And I remember being obsessed with the show degrassi 😂. I really loved middle school, these are my favorite academic years.

[@JuwitaJalil]

You’re right about our young self knowing what we want to do.

[@chericobb_]

Thanks so much for the mention LaTasha :) Also, thanks for sharing so much about yourself with us. I'm sure your nieces and nephews are lucky to have someone like you in their lives. In middle school I was a socialite. I was the co-captain of my cheerleading team and CHEER was my life up until high school, then I got pregnant with my son. I always wanted to be a professional choreographer. I still love to dance but didn't want to turn it into an actual career. School was so much fun for me, but I’m happy it’s over. LOL I can’t wait to hear more about your further video endeavors. Have a nice weekend LaTasha. These were very great questions btw :)

[@thelatashajames]

Aww I had no idea you were a cheerleader. So cool! Thanks for sharing, Cheri :) And I'm still looking forward to trying Copy AI soon, thanks again for the recommendation

[@sosaeholor]

in middle school, my life goal was to make it to Disney channel!!💕💕 loved this Q&A! thanks for all your valueee, I swear I’m gonna comment that every video at this point haha

[@paigemaria_]

I started writing in my middle school years as well. ❤️ Middle school was rough for me actually. Some of the hardest years of my life. But I was a blend between, Story of the year - until the day I die and D4Ls shake that laffy taffy. 😂😂😂 I was creative. I wrote a lot. Played the piano for hours on end, it was my escape. I got pretty damn good actually just because there were times we didn’t have electricity, let alone cable or anything to do. But I had my piano that somehow made the trip from Kansas (where I’m from) all the way to Georgia. I also loved to dance, and I loved to edit MySpace and Xanga pages. I taught myself how to use html codes and create my own layouts. My dad sent me an iMac computer as a gift one year and I created so many things. Xanga pages, MySpace pages, garage band, iMovie. Lol. Man. I haven’t ever written this out, but it’s kind of therapeutic and would make a great journal prompt, huh!? Thanks for answering my question. ❤️

[@katiebrown1993_]

I’m enrolled in this round of the SMMA. So excited to work with you!

[@thelatashajames]

Yay! Can't wait!!

[@preciousobiakarije9636]

Congratulations, wish to be part of it

[@jessicawinnie8817]

Love this! Also, we were the same in middle school! I had my Tripp pants and fishnets with my rubber bracelets 😂

[@thelatashajames]

Hahaha, love it. Tripp pants...that brings me back! 🤣

[@shelbyleighpoetry]

whaaaat? you used to write poetry? love that. also obsessed with The Dropout right now! In middle school I was definitely a wannabe goth. I listened to metal and rock but was too scared to actually tell anyone because none of my friends liked it haha!

[@thelatashajames]

Yes! I will have to dig up some of my old poems, pretty sure they will be cringey for me to read now though 🤣 Ahh, the wannabe goth days. Good times 😅

[@elizabethl4]

Thanks for the amazing content. :)

[@thelatashajames]

Thanks for watching, Elizabeth!!

[@jessicanoelofficial]

I felt like I didn't belong for 2 of the 3 years in middle school. I played sports and didn't have a solid group of girl friends. Plus, they weren't always the nicest. My best friend was a boy I played a ton of basketball with. In 8th grade, it felt like there was a shift and athletes were getting a lot of attention. Suddenly people were treating me differently.... Middle school was bizarre. I'm glad to hear you liked it though. And I think the advice about reflecting on your younger self is an awesome way to identify the things you're passionate about and may want to pursue.

[@thelatashajames]

Aww, I'm sorry to hear that. High school was kind of that way for me. I really didn't feel like I fit in anywhere! Thanks for watching and for sharing :)

[@MeganAlissa24]

I have recent been wondering the best way to describe the difference in those positions. I may begin helping a small non-profit who is looking for a "social media manager" but after talking to them it sounds like they really need a hybrid of many things, basically someone to manage all of their online presence (website content, email marketing, content creating and scheduling as well as community management). I've been searching for possible titles that may describe such a broad role.

[@thelatashajames]

Hmm, sounds more like a Marketing Manager role perhaps!

[@jadefelicity2118]

I love a Q&A, I was always the "horse girl" still am at 21, now owning two of my own 😂

[@thelatashajames]

Ahh, that's so cool! 🙌🏽

[@hilerygold1522]

I really need you to coach me on how to freelance as a community manager/social media manager ... You're experienced Natasha please don't turn me down... There are so many lectures out here and it's all contradicting... So please Tasha🥺

[@boldblushblog]

Hey didn't get the website right I searched also can you add in description the sub stock one?

[@thelatashajames]

Thanks, Krati! Just updated the description :) wordsarehard.substack.com/

[@ashantithevocalist]

Are they any prerequisites for your course?

[@thelatashajames]

Nope!

[@mohamedshaban6193]

Copy Posse (Alex Cattoni) is the best badass copywriting content in the internet

[@thelatashajames]

Thanks!

[@pallavijha]

Hey Do you have any job openings, I want to work with you!

[@thelatashajames]

Not right now, sorry!

[@euphonicdoll]

❤

[@guardianoftexas5188]

I must be a discord community manager I work for free but I’m starting to think I might make 3 servers pay me for my services 😂😂😂😂 But no. I’m not really a community manager but imagine being a community manager for a discord server that isn’t a company but for one streamer, and three other servers.

[@A2Zondeck]

CopyPosse For copywriting

[@thelatashajames]

Thanks!

[@pastorescristina2405]

@@thelatashajames Great education again. Thank you

[@yasminegueldi5805]

Uuuuuuuuuuuuuup

[@demicross]

I’m going to try and keep this short… Young me (Demi) started KZbin in 2007 I loved it, I’d get my friends involved alllll the time. I created presentations with music and video too. Where is that channel now? I have no clue. I did it for fun - I wasn’t aware this could have become my dream job or life! There’s other parts in between like starting KZbin at 19 again with the confidence of my ex to share our weekly life’s when he was away at university but with obvious reasons that stopped. Moving forward to 22 and realised I need to begin KZbin properly again for me it’s all I kept gravitating towards. I never stopped creating videos from this day. So I began. Something happened 6 months in (a comment) and I privatised everything and stopped. Moving forward again, I turn 26 next month… my life has completely changed job wise, my partner, home location and I STILL think about KZbin and don’t stop bringing it up unconsciously to him. Wishing I started and see creators everywhere starting theirs knowing I could do it too and better (blush face). However, I put it then to the back of my mind and think all imposter syndrome thoughts (if that’s a thing). Latasha, you gave advise and said go with what young you gravitated towards… I’m not even sure what keeps holding me back or maybe it’s bunch of things like comparison, knowledge, time, being liked, will anyone watch, will it be a waste of efforts again, I’m a nobody, what do I have to offer other than the passion for creating and connecting. Here’s my story and I’m still on the journey…