🎢 PPC Talks: How to Scale a Performance Max Campaign

[@markpommett5712]

This really works. If you want to increase your PMAX ROAS then increase your cold traffic budget.

[@johnnypersson8737]

Would love to hear you talk about how you set up the conversion tracking for a ecom store to get the maximum effect from the campaigns 🙏🏻

[@FatLossuniversityy]

Absolute gold (for those that take the time to understand)!

[@khaledalamry]

I love this, well-done guys. The following topics should be the correlations between the PMax campaign and the brand campaign, How to set up the best Brand Campaign for PMax. Can or can not use the RSLA in it?. Then, How to swipe the bad copy from the asset group, and when to do it? After a month of running the asset or more. How do you read/interpret the keywords inside the Insight tab of the PMax campaign, and how to cross-reference these keywords with which asset is getting them, I know you will need a master's degree to master this, but if you guys can touch on this, then it will be awesome. Thaks Y'all from Texas.

[@chrismobberley6141]

At what point do you kill a bad performance max campaign? Do you just swap out the asset groups or do you create a whole new campaign? Is it worth trying to make changes and repoint it in the right direction or is it a wholesale start over again?

[@FatLossuniversityy]

They already answered that if you paid attention.

[@morganlilly4527]

I have a winning PMAX campaign targeting the US that spends around $190 per day now. Could I just duplicate this campaign and change the country to, say, Canada, and keep the budget the same and hope for (somewhat) similar results? Is it at least worth a test? And is it true what they say about not touching the new campaign for at least 4 weeks to let it "learn"?

[@daveashley4565]

How do you go about testing a new offer in an existing campaign. Say I have 20 asset groups with the same URL and want to try a new one with a different action? Do I make 20 new groups, pick the best audiences and use one group? Thanks guys love the info.

[@hasanaman3960]

Again, an excellent video eloquently explaining PMAX Scaling.

[@codz87]

Would love to know how you break down your asset groups? I have 3 product categories in my ecom store, but I’m not sure if I should be breaking my asset groups out by product, or by demographic or by…? It makes sense to me to break them out by product category, but if I do that then should they be in their own PMax campaigns so I can have multiple audience/asset groups for that one product category?

[@gabegarcia2017]

Would you use Performance Max on a limited edition, while supplies last, run of apparel products?

[@NealThakkar1993]

What kind of ROAS are you looking at for a Performance Max Campaign & What is its scalability? I run about $5,000/day combined on Facebook/TikTok/Brand Campaign Was thinking to start @ $100/day w/Performance Max

[@ChrisHorridgeUK]

Thanks, some good inspiration in my quest for PMax domination.

[@johnnypersson8737]

Thank you so much guys! Great video as always 👌🙏🏻

[@studio623]

What about using Dynamic Remarketing as supplementary campaign?

[@markpommett5712]

Won’t work as will just compete with PMAX. Need to increase top of funnel.