Sony's First Lens with Character? Sony 28-70mm F2

[@pdcorlis]

Never met a mechanic with just one wrench, never met a painter with just one brush… this lens is a worthy addition to the kit. Keep talking my brother, we’re listening.

[@cammackey]

Facts, it’s just a tool but it’s a good one! As ya know, I got a big tool chest haha. I think some point in the next few months imma buy one

[@nihalmotha2338]

This is the best review I’ve seen of this lens. You focused on what gives this lens character and how artists can use it to elevate their craft. I’m also not super technical all the sharpness tests don’t give me much to work with. Thank you for this review!!

[@cammackey]

I appreciate it! I’m trying to make these lens reviews more artistic. Those sharpness do zero for me too haha. Like we get it.. lenses are sharp now.. now show us if there’s anything special to it. Really wish I was able to do a fashion shoot with it but didn’t have the lens for long

[@timdanyo898]

Sony needs to dive into anamorphics!

[@smepable]

Yes! They are the guys who really could make native EMount X1.5 FullFrame Anamorphics with AF

[@timdanyo898]

@@smepable ohh yeah!

[@yashwinning]

@@smepable Blazar's already made anamorphic AF lenses, and they talked about how difficult it is to create an af lens with a 1.5x squeeze factor bc of edge detection

[@smepable]

@@yashwinning yes, I know, that's why I think that Sony as a manufacturer of cameras would be the best candidate to build Algorithms into their own cameras that can desqueeze and track when Sony native anamorphics or even third party lenses are attached

[@TheJewellian]

The one thing I have learned from you is that in the end the gear is secondary to the talent you have and the vision and the location and subject matter or story. These days most apc or full frame cameras can do the job, unless you are in Hollywood on a huge production.

[@JSHFilms]

I agree!

[@cammackey]

Gear is just the tool for the painter. But we gotta admit, this lens is a dope tool haha. Think imma pick one up

[@arildhagen3820]

I might argue that the 50mm f/1.2 also have character not because that is extreme sharp edge to edge, but there is something with it that separate it from the other lenses. The contrast, colors are very pleasing when shooting weddings

[@cammackey]

At all f stops or just wide open as well? F1.2 is a little much for me personally

[@arildhagen3820]

@@cammackey sharp wide open with little improvement in sharpness in the corners stopped down to f/2.0. Center is always sharp and with good contrast. The feel is kinda Zeiss Planarish . The 50 f/1.4 is more clinical. Worth a try for movie and stills if it happends to fall into your hands :)

[@maruwaanmoses]

Best review on this lens. No BS and straight to the point.

[@timeandtides8701]

Finally a review that talks about the character of this lens, basically all I care about.

[@yaseen_abbas]

Bro you have the best content online. Best color grade, best feel best reviews... I always want to buy stuff after watching you videos

[@cammackey]

Hahahah don’t buy everything!!!!!

[@JSHFilms]

Cam, you bring it whenever I see a new video from you. You bring your expertise, and I love the passion you always bring daily! I love it, dude! Keep it up!

[@dukecha]

Congrats on 100K subs. I've been with you since you were with Canon and had 6,000 subs.

[@cammackey]

Thank you!! That’s so awesome, I appreciate you rocking with me from the start!! 🤯🤯🤯 any constructive criticism?! My channel feels so gear heavy rn 😭 all my non gear videos do horrible so I’m about to double down on non gear stuff

[@dukecha]

@@cammackey The stuff I love from you are the no BS tutorials and anamorphic content. Things like shooting in harsh day light and how to direct models.

[@HKFIJIHK]

Congrats on the 100k!!!

[@cammackey]

Thank you! 🤯🤯🤯

[@yaseen_abbas]

Would you choose a Lecia q3 43 or this A1II + 28-70 F2? Also where can I buy the LUTS you used in this video?

[@cammackey]

Oh man…… two totally different tools haha. If I was shooting commercial fashion full time still… I would run out the door to buy the A1II and 28-70.

[@rickbiessman6084]

Of course I watched your video about this lens - because you always offer your own perspective! And I think it’s a unique one. Even if I disagreed with you (which I probably don’t), I think I’d still get something out of it because you offer some thought provoking ideas! I love that about the stuff you put on KZbin.

[@cammackey]

Thanks for sharing! I’ve always been one to not only march to my own drum but also play that drum while marching with it haha. Social media can be like high school, clicks, trends, jocks, nerds.. meanwhile I’m just chillin in the corner analyzing everyone and enjoying my alone time haha.

[@rickbiessman6084]

@@cammackey haha :D Been working though - at 100k subs it looks like your corner’s getting kinda crowded :D Congratulations btw!

[@StreetsOfVancouverChannel]

CONGRATS on hitting 100K SUBS!!! :) :) :)

[@cammackey]

Dang I didn’t even catch it 😂😂😂 thank you!!!! The first to catch it!!

[@garrettgoerlvisuals]

Great video brother! I need to try this lens ASAP!

[@davidscottbowlesphoto]

Loved the video Cam Keep crushing it!

[@cammackey]

I appreciate it!!!

[@lensninja]

That blooming probably comes because the edge of the fence is in the out of focus area. Yeah, Sony flares are pretty horrible. But that said I do like the GM-series in generally, not agreeing they are too clinical. It's just you have to know how to use them.

[@GlassAve]

I scrolled past those other reviews to get to yours.

[@cammackey]

🥹 I hope i earned it!

[@AllCarsUnited]

Bro, you are such a gear junky. Love it 🤟🤟🤟

[@sundersquare]

Are you using Capture One or Lightroom more these days? Getting fed up with Adobe

[@cammackey]

I jsut switched back to Lr a few months ago. Capture one is falling behind on the AI features and iPad support and features

[@DMProductions]

Another lens for the shelf….ill bag it

[@cammackey]

I wanna get it so bad.. but after that $11k truck.. and $6k vet bill.. I think its time I keep my hands in my pocket till the end of the year haha

[@shadowcultur]

Did you ever shoot the Sony/Zeiss 55 1.8? Swirly bokeh on a contemporary lens 🤌🏼

[@MichaelAhlen]

Been waiting since I saw the first rumors, made the order hope to get in December as a Xmas present for myself :)

[@natrix]

I agree the flares are too much. They are super green and that's not good. As far as you saying you want to tell stories, I love to hear that. I would love to see more of those to complement/offset your gear reviews.

[@cammackey]

Im tryin!! It's hard to keep up right now. The hard part is my non gear videos don't do well at all. So imma double down on them soon. Just gotta buy the time to do it. I just uploaded an amazing video last week and it's doing horrible, about making mini docs. And I wouldn't say the flares are too much, the green im not a fan of, but I 1000% seen worst flares from other modern lenses. Its really the only semi point to be negative about with it but overall it has great flare control when youre not shooting directly into the sun hahaha.

[@natrix]

@@cammackey hah fair. And that makes sense because the makers of content are usually not the same audience as the consumers of that content(if that makes sense). Right now you've got an audience of gear heads who want to make movies, but once you make enough films yourself, you'll attract the people who are looking for a good story. So don't beat yourself up over the lack of views rn, they'll come around with the interesting stories you craft. Good luck my friend!

[@emersonsenseman2182]

Awesome video Cam! Sony should definitely come out with some small primes like their G series but make them look vintage like some cinema lenses are doing. Kinda like the Thypoch Simera C lenses. Keep crushing it man!

[@cammackey]

Totally agree!

[@bokehdilla]

Great work as ever! Cool to hear your insights. Hope they hear ya on the character and detune requests... Let's see if they'll end up dropping a few like that. Surely the line-up is robust enough now that they can throw in a few like that... Anyway, guess there's really only one important question: How's Sedona?

[@cammackey]

I hope so too! And we're getting on a routine now, but we're both def getting cabin fever. Hopfully its a smooth recovery from here on out

[@Tonyrizk13]

Wonder how this would balance out with the zv-e1

[@cammackey]

1000% would use a grip

[@Tonyrizk13]

@ lol

[@rickbiessman6084]

Haha, probably just grab the thing by the lens :D

[@amadefortvmovie]

What’s the bag at the start ? I can’t remember

[@cammackey]

COALAX!! Video coming soon

[@drwatsonismine]

Why are you not using Capture One?

[@cammackey]

I ditched it several months back. Lightroom AI masking tools are just way better than what C1 offers. And the Lightroom app is amazing as well and the all sync

[@melvinvanderstylen]

Not a Sony shooter, just here for the Cam!

[@cammackey]

🥲✊🏽

[@EquipmentList]

hope Sony is planning on adding 75-150mm F2.0

[@cammackey]

That would be rad! Though at 150mm that for me would be way too much bokeh haha

[@TylerMcCool]

Been riding with 24-104 f4 since a7s mark1 along w a couple others.. but a few of the latest options like this are intriguing. Especially considering this will adapt to Nikon Z.. and likely the coming REDNIKON…

[@cammackey]

🤫 haha but yes I think this is the evolution of the 24-70 F2.8! The new standard

[@TylerMcCool]

@@cammackey yes.. for cameras that have IBIS no doubt.. My FX9 I still like having the IS on the 24-105.. But as you mentioned, the 35-150 is also hard to beat.

[@Shaiquille]

haha love the video and nice to see from Sony but what we really need is a video about your Bronco build I see the bfg ko2's on there is that the badlands?

[@cammackey]

Stay tuned 😈

[@benharrison9115]

Top content as always bud 🙌🏼 (I watched and I don’t even use the Sonys I have access to ha)

[@cammackey]

I appreciate it!!! I hope the photographs were worth seeing at least haha

[@thomasfransson]

Love the shots.

[@directed_by_steve]

Did you see the Sirui Autofocus anammorphic?

[@cammackey]

I did! Hopefully I can get my hands on one. Been loving the balzar one

[@directed_by_steve]

@@cammackey Yeah man you got me into Balzar. Just saving up for black friday sales :)

[@Jasondeheus]

Hell Yea so dam spicy.

[@MartinV.]

Great Video!

[@phoenixvette]

I'm coming from the Sigma Art 40mm so this is light.

[@cammackey]

Dude it’s crazy how light this thing is for what it does. I’m not sure if I kept it in but there was a moment where I said this lens was lighter than some older EF primes

[@hellohogo]

cam my favorite angsty reviewer

[@cammackey]

Hahaha facts. Just a grumpy angsty old man.

[@WEDraskaz]

Om namaste precious. You love ANAMORPHOUS lenses. Could you make a tutorial on how to shoot with these lenses regarding lumix.

[@cammackey]

I have a few videos up already!

[@Bobsmithabc]

Personally, I’d rather have clean lenses that I can add character to in post or with filters if I want that look. But it’s nice they are pushing the aperture range.

[@cammackey]

Nothing beats doing it in camera when it comes to glass. It’s not as simple as just a diffusion filter. Which don’t get me started at how diffusion filters can ruin your lenses haha. But lens design and how it affects your bokeh.. sharpness.. reflections.. how the focus falls off.. contrast.. all of that is much bigger than jsut some filters

[@Bobsmithabc]

@ You’re right, it’s always better getting it in camera if you know your creative intention. However, I find dealing with clients, they can be wishy-washy in their preferences. Being more flexible in creative taste and opinion helps with clean images and video initially. 🙌

[@cammackey]

@@Bobsmithabcoh yes 100%. I think this lens is honestly.. the GREATEST do it all lens 🥴 bold I know haha.

[@Bobsmithabc]

@@cammackey you da man! 👍

[@agustinsaavedra2752]

@@cammackey You are future proof right. Creativity blooms when boundaries are pushed. Like absolutely always. And point of views are all about what we are doing in our lives ( we don't know what we don't know or/and experienced). So something that will happen always, is how you start to see things when you learn how optics really work in something like a Panavision Primo or a Angenieux parfocal zoom. Because those lenses push boundaries from conventional clinically corrected elements, to explore a deeper language. The same is when one hear for the first time a Loaded horn Hi End sound system. After that, there is no turning back. And maybe people need to remember this, the importance of a tangible cinematic experience, just like Nolan it's telling all this years. I can expand on the technicalities, but it's been proven that KZbin can't handle it... it sounds boring. So it's nice you can make it fun.

[@scotttuckerphotography]

It's a $2800 lens, and it ain't close to perfect. People are going to need to REALLY do the math if this lens is worth the squeeze. It's an interest thing that makes a lot more sense used 12 months from today.

[@cammackey]

Here’s the issue tho.. “ain’t close to perfect”.. what’s that even mean?

[@scotttuckerphotography]

​@@cammackey 0:48 "sony made it insanely perfect" ... flares hard and green, loses sharpness near MFD, kind of gritty bokeh rings...no, it's not perfect, or close to it, but it's priced like other brand lenses that have MUCH better optical performance. not saying it's a bad lens, and I'm actually glad to see Sony doing something like this, but to pay $2800 for these perceived "flaws" deserves more than two seconds of absorbing marketing hype. the very essence of a "character" lens is to be imperfect in appealing ways. if the specific oddities about this lens are appealing to someone, maybe it's worth the money. doesn't seem to be a refined wedding-caliber lens like the Canon version IMO based on what all of the influencers have released in the last 24 hours.

[@cammackey]

But again, who said that’s what makes a lens “perfect”? Were we told to think that’s what perfect is? How would you describe perfect? My verbiage of “perfect” was to poke at that fact. That people tend to think a perfect lens means it has zero issues.. Just take sharp.. to me, that’s not perfect. Perfection to me is a balance of sharp and soft. I love an astigmatism. Bokeh that quickly falls off with a swirly. That’s perfect to me. So, what do you think perfect is? To me.. this lens is perfection for the heard.

[@yaseen_abbas]

If you only ever needed 2 lenses it would be 28-70 F2 + 70-200 F2.8 II

[@bommelsstuff1109]

oh maaaan i want this :)

[@apocryphal_man]

Great video, but first time I don't share your opinion. Too big, too pricey for a 2.0 instead of 2.8. Character? Trace amounts. For this kind of money I'll rather get two excellent lenses with actual character.

[@cammackey]

I mean I did say it had a HINT of character haha. It’s no Helios. The size I don’t find too big at all. Pricey.. sure but compared to the competition it’s similar. I can say, I think anyone who’s about to buy a 24-70 F2.8.. they should maybe save up a little more to jsut get this. Cause this will replace the need for a lot of clinical primes

[@ChrisM-yq2pq]

If you want to stand out from other 24-70 2.8 lens this looks nice

[@TJIzzy]

Wish the flare wasn’t a super strong green lol

[@cammackey]

Same. To be fair I was shooting directly into the sun which in professional use we don’t do that obviously haha. Maybe a little for video, but of course it’s for a moment and not a still.

[@TJIzzy]

@cammackey I probably would just key it out in resolve, push more blue & desaturate. Maybe you can test this on the FX3, but I keep seeing videos of this new lens having weird unnatural sudden jerky jumps. I didn’t have that on my FX3 + 24-70, so I wonder if Sony needs a firmware update for its ibis with this lens? CVP & Irene Rudnyks video section exhibited this, kinda interesting. Should be a sick lens though!

[@simonlautrup2694]

Damn the 86mm filter threads made it not worth it for me as a videographer... All my filters are useless if I get it, shame.

[@cammackey]

Man I think it's kinda worth it personally. If I was focusing more on commercial work like I was a year ago I would buy this thing in a heart beat. Thers a handful of solid VND that'll fit it. I still might buy it here in a month or two. Just had to pay a $6,000 vet bill so I gotta sit tight

[@simonlautrup2694]

@@cammackey Hmm true.. true... Sucks about the vet bill, keep up the good work man!

[@98JamesNixon]

Gerald undone used a 82mm step up ring and it worked fine with 82mm filters

[@EmrahZabun]

100k subs on the way

[@cammackey]

So close!

[@brainmt]

Great review! That lens flare is not great! So green

[@cammackey]

I think it’s great, but when it does hit a certain way it can be eh. Again I was shooting straight into the sun 😂

[@ETFootprints]

I've seen several reviews and the flare is pretty bad. It's not a pleasant flare. I guess it's unavoidable with glass design that complex.

[@cammackey]

The flare is kind of a bummer but I mean I’m shooting directly into the sun, it’s not like it’s a huge deal if it’s only there when you’re shooting into the sun.

[@tomstafford6070]

You want character you go Fuji or Leica…everyone else’s is just trying to replicate

[@cammackey]

Fuji only had a couple character options. But.. I own a Leica M11, MP, Q343, couple Leica lenses and some Thypoch lenses. So I know what you mean ;)

[@depotmsa2362]

i won't be buying this lens , thanks for the video !

[@cammackey]

Appreciate it, glad you got some value from the video!