Southside (Future, Young Thug) reveals how he became the boss of 808 Mafia

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Southside is an executive producer, songwriter, and rapper. He's also the CEO of Eight Hundred Eight Records and the production collective, 808 MAFIA. Born Joshua Howard Luellen in south Atlanta, Georgia, he gained recognition for producing tracks for Jay -Z, Kanye West, Drake, Travis Scott, Future, Gucci Mane, Migos, 21 Savage, G-Herbo, G-Eazy, Metro Boomin, and Marshmello. Known for his insatiable work ethic and strategic marketing acumen, his beats garner billions of streams every year. At times, he'll spend 36 hours straight making beats for a particular artist, sometimes making 30-40 beats in one night.
In this video, he opens the doors of his studio to share his process and guiding principles as a producer. Watch for a peek of what a day in Southside's studio looks like and the story behind how he started making his own beats.
Download Southside's pack here: on.splice.com/2Z2ypor
#southside #808mafia #trap #musicproduction #beatproduction #808 #abletonlive
#ableton #flstudio #flgang #logic #protools #hiphop #rap #musicproduction #tipsandtricks
#producertips

[@splice]

Get Southside's pack: on.splice.com/33A9VT0

[@nikku1166]

how do you tell how many credits a pack is? i can't see it

[@thisisit130]

He finally dropped it

[@9595luke]

sell out Lol

[@HotBoii91]

Splice is a whole sell out and straight saturated the game smh

[@rosegold-beats]

Nikk Grimes 1 sound is 1 credit. If the kit has 180 sounds doesnt matter how long it is, it is 180 credits

[@RichRayBeatsnFilms]

He owes his uncle lifetime royalties 😂😂

[@mike_likes_sludge]

No, he owes the person he ROBBED lifetime royalties

[@ITSMRZFG]

“Me and this other guy Lex Luger” lmao man we need them two to join forces again

[@nvbeatz6341]

Nigga said that shit like we ain't know lex lol hell na lex the GOAT

[@ITSMRZFG]

Ash Bajaj you right tho I know I do lol

[@tobiasweit]

didnt they had beef?

[@styl1ssttt]

@@nvbeatz6341 cardiak is the goat nigga.

[@hippieletitbangg2408]

@@nvbeatz6341 fax

[@UPLAYTHATGAME]

Any producers who started producing bc of that og vid of Lex luger producing that fire beat in 15min? 😂

[@Aryeh487]

Which one?

[@styl1ssttt]

I started cuz I saw cardiak cooking up beats

[@Prodbyyusef]

Bruh hell yea 😂😂

[@THE1BMANY]

Me 💯

[@850izzy6]

I always go back to that video for inspiration.

[@xTrue2Lifex]

Respect southside to mention that lex luger started this with him even though they are not on good terms with each other he still gave credit where credit is due Respect

[@jmoneybeatz8019]

They have a song coming out now

[@whitekohl23]

0:45 my guy snitched hard asf😂💀💀

[@MikeEastBeats]

"Me and this other guy Lex Luger" he better pay respect to lex the legend

[@DreamBeatsBakery]

Nobody on Lex Luger level when it comes to 808 trap beats. Southside feeling himself too much.

[@sammymtk1528]

Him and Lex was beefin for a bit, don’t know if it was squashed, hope it is or will be soon so they can make some fire again.

[@NOCDIB]

@@sammymtk1528 they squashed it. Lex admitted he was talking reckless because he was high on pills.

[@BeatsMode]

Nah bro he and lex are friends he prolly see he and him as equals

[@producedbyreplay8465]

Mike East you sleep lex had a nice run but south side is still running I don’t see any new lex Luger kits 🤷‍♂️🤷‍♂️

[@lemikehendrix357]

I respect him for saying Lex Luger 💯

[@OurGenerationMusic]

GRIND TILL YOU CAN’T GRIND NO MORE 👏🏾🔥

[@splice]

OGM 🙌

[@OurGenerationMusic]

SPLICE where it’s at fr - we gotta do something 😈🤞🏾

[@pullupgeorge]

@@OurGenerationMusic tru tru trueeee

[@Trontaneous]

Southside real af even tho him and Luger fell out his integrity is solid af salute ✊🏾💯

[@SoloProductions93]

Just in case someone doesn’t know Lex wanted to start his own foundation. Southside ran with 808 mafia, and built the company up. That’s why he’s the boss. Lex was never in 808 mafia officially. S/o to both, still my inspiration till this day .

[@rocbarnes]

I feel you Southside. Confidence on 10,000. Peace from Augusta, Ga.

[@jakebillz7832]

found myself listening to the beat more than to what he was saying

[@tvushington6994]

Jake Billz check out sredna beats for the remake. Shit fye

[@whoisCamelot]

much love from austira man! thank you for the drumkit!

[@HotBoii91]

Yooooo wtfff!!!! I lost my laptop wit FL and speakers 15 years ago at the Atlanta airport no cap!!!!!!!!!!!!!!!!!!

[@Spartanbutler]

😁😁😁😁😁😂😂😂😂 man I got my laptop, harddrive and iPod stolen few years ago. My harddrive with all my beats crashed a few months ago. But one thing that can never be taken away is what's inside. My beats get better and better as time goes on. It's not the the equipment, it's you. Keep grinding. Since you here I'm sure you didn't let that stop you.

[@azbeats4067]

You cappin

[@jekkt]

lmao u need to call sizzle so he can apologize

[@noebarahona8697]

🧢

[@Drow6-y9r]

Rip

[@JamilBryant]

Anybody notice the nug of weed stuck to the bottom of his lean cup on 2:33? lolol

[@z-mane1438]

Jamil Bryant bruh 🤣 u the greatest

[@zaihbeats]

😂😂😂

[@alexls62]

Lmao 😂

[@reignsworld6001]

That was a good .2 grams 😂

[@ryanmonahan7381]

lmao!

[@TheDude-vx6wn]

Splice, I love your website, big fan, but can you make a dark theme for the website? When using it at night, the white background is too harsh on the eyes. The white them is perhaps good for morning and afternoon sunshine sessions.

[@2002beats]

Email them anyone who reads this email them if we get enough people they will add it it's easy to add and people will like it

[@iOWNyouFOOLaskYOmama]

All other big companies are doing the same. Their should be a button to decide light or dark.

[@dylan2k1]

@@2002beats we

[@luwapp8912]

hahahahahahaahah same

[@deadchannel9378]

*theme

[@craigreeves5465]

Love this dude's drum kit!

[@YanouGoat]

southside on da track YEAHHH

[@prod-srgnt]

nah that intro beat that rides into the beginning of the video is crazy

[@streetgospel9087]

Respect how he gives Lex his credit💯💯💯

[@Patri_Fides]

This pack is gonna #1 so fast

[@H4RLM]

One of THEE greatest producers 🐐

[@sajiste]

The reminder to keep it fun is what i needed

[@1017squirrel]

Southside only producer I check for the ONLY!!

[@prod.extelligence]

...so how did he become the boss of 808 Mafia?

[@jonhope7433]

Extelligence because lex left 808 mafia

[@MFZEON]

Lol he started 808 mafia... lex luger nver fucked with it

[@jayaustin-3836]

flocka said "808 mafia sizzle and lex" ona track they made the beat for...over time southside and lex went seperate ways but southside ran with it

[@KYAMIofficial]

you limit the shit out of the 808 until it distort and then put another f'n limiter on to make it way louder

[@SoloProductions93]

Lex wanted to start his own foundation. Southside ran with 808 mafia, and built the company up. That’s why he’s the boss. Lex was never in 808 mafia officially. S/o to both, still my inspiration till this day .

[@breezyondabeat4325]

Just what I needed!!! Thanks to the goats themselves #808Mafia

[@peiransong3364]

The goat has spoken🐐🐐👌🙏

[@statusofmyown9829]

I Didn't hear DJ Paul KOM of 3-6 Mafia speaking

[@SoCalOnTheBeat]

simple if the caption say southside i click instantly 🤷🏾‍♂️😂💯

[@MeezyTubee]

Dope interview!

[@JaeO-he8oy]

The last beat over this interview is vicious

[@richdreamzbeats998]

Dude right here is my inspiration. The jewel he dropped on me was stop worrying about the money just focus in your craft. I have plenty beats, but I'm stuck on what to do next.

[@kenbhengeza5038]

get dope artists to work on them. sounds simple but boooooi!

[@T0OfficialWill42]

He spoke real shittttt 💯💯💯💯

[@DS-zm7pg]

Definitely one of the best producers out there fo sure 🔥🔥🔥

[@gwavajuicebeats7879]

D S I´m sure TM88 is more talented

[@BR-qg5jd]

"Im on another planet" yes i can tell by those moon shoes you got on

[@courtlandwilliams9044]

Yo that beat in the beginning playing in the background 🔥🔥🔥🔥

[@emil7088]

im tryna figure out what it is man smh

[@XKLOSANGELES]

Found someone who remade it! Here you go kzbin.info/www/bejne/iX3UpYeQnL2thKM

[@GuidoGautsch]

"That's how you find your own sound. It's all right here" 😕

[@sleepyak4985]

Yeah not really

[@LoneGud]

@@sleepyak4985 theres nothing new in that pack

[@sleepyak4985]

@@LoneGud yeah I know

[@LoneGud]

you la yeah bro. I thought it was fire but I only lost my time checked the pack

[@styl1ssttt]

@you la it's trash

[@abdielguadaluperochajuarez8378]

Southside on the track yeaaah😎 808 my crew😎

[@Tjorpas]

THE GOAT

[@delanomoore2977]

I thought both his feet was broke at first 😂

[@azbeats4067]

Delano Moore he high😂 bro didn’t move them an inch

[@mellyforever6981]

Southside the GOAT. Ion even like throwing that word around but BRO A GOAT. Signed up for splice just to cop the kit

[@culkingsed]

"Trap Niggas" and "In Her Mouth" are Southside's best beats.

[@culkingsed]

@@AVcomps1 U don't like In Her Mouth?

[@EDUKBEATZWESTCOAST]

Stick Talk is Gold🔥

[@tvushington6994]

Sizzle has way too many amazing songs. Danny Glover and even I got that ft G Herbo

[@tvushington6994]

AVcomps yah I thought TM made it but Dj Booth has an interview with sizzle 3 years ago and he made it clear that he made Danny Glover and it wasn’t TM. Still waiting on that FA4, been waiting for that shot for 2 years now haha

[@TheYoungAze]

Tsedek Ogun lol hell nah you missing so many beats fym I bet you only listened to those songs bc heard someone else listen to it fake ass fan lol. There’s is hella more beats he made that are fye you just never listened and it shows

[@idipped2521]

Sizzle is one of the GOATS for sure

[@nfamousnajee2198]

Love this ❤️♥️❤️ vibes are very real I would love to collaborate on a Beat with you in FL

[@XKLOSANGELES]

Yooo that first beat though 🔥🔥🔥

[@prodbyalien]

lex & sizz needs to reunite

[@mikegbeatztv]

Fl SQUAD 4 LIFE since 2003. I started on fl 3 lol...facts !

[@vequv2355]

foccin w/ this legend man

[@j1thegod]

Real shit from South Side

[@MPPharaoh]

Been fuckin with FL since 2002. And im just now in 2019 gettin my sound right and pefect.

[@dynasty3174]

Bro no cap he inspires me to make beat 🔥🔥🔥🔥

[@candyblueswangas]

Fav producer

[@TheManInCommand]

9th Wonder was the first major producer promoting Fruity Loops

[@waveswithgiko]

Goat🙏🏽🌊

[@craigdaubbeats-rapinstrume9185]

Anyone can become a boss if they're good at finding talent and selling them on the idea of why working with you is a wise decision.

[@TLEEonDaBEAT]

sizzle the 🐐. no debate. EASILY

[@brenmac]

The sounds in the kit are dope but are one of the few packs on splicd that are glitched and dont have previews within the splice app. Fix that shit!

[@NajeeSegundo]

I relate to this video so much

[@MONTREALITY]

🔥

[@frankchilufya7227]

🔥

[@splice]

🙌

[@nc3981]

🔥

[@onekind3179]

1:33 i swear to god i died laughing at that 😂🚫🧢

[@edwardgeorge1929]

Get metro here plzz spliceee....👌👌👌

[@perfectimage1768]

SouthSide 💦 Got Way Too Much Drip Always On Point , On Point, On Mtfk Point . My Boy Making Y’all Niggas Favorite Songs 💯✔️

[@PNoirmusic]

Step 1: find a laptop with FL on it and steal it

[@Blackowl44]

I’m starting to have a feeling lex ain’t sold out lol

[@soundcloudcdogclt]

💯💯💯🔥motivation

[@ethanqproductions]

Wow. This really made my day! This was so informal 👍🏼

[@idmomf4720]

The young man said CYA, ok ok, Mmmm Hmmm🥂💯

[@jdwalker2775]

Southside got on the "2k20 urgent care elite pro Lo's, lol.... That's my dawg thou

[@kelvinahiakpor449]

Glad he mentioned Lex Luger

[@jermelvnorfolk757VA]

Sizzle my nigga since tha Waka flocka days on god #808MAFIA

[@danielfonseca1140]

He said he’d loop a burp cause it sounded fye. hahahaha

[@pcbenutzer6651]

pleas help form whichh brand is the hoodie he wearing ????????????

[@dynasty3174]

Yooooo this nigga fire 🔥🔥🔥🔥

[@vazin.]

Every Fkin Producer should respect Southside, period.

[@g0ne_fishing]

Me: (Burps) Sizzle: *That shit crazy*

[@desmondbrown8502]

Splice I Live in Atlanta what production school should I attend in Atlanta

[@manasoundz]

I can hear Southside talking shit about fruity loops errday. He should build a producer school 💯

[@DEATHLESSTV]

For real, we need more producer interviews. Check out ours with TM88

[@DoomsquadSounds]

Living legend!!!! 🔥🔥🔥🔥

[@LANGI902]

😎

[@tvushington6994]

WE NEED THAT FA4 🔥

[@zakur0hako]

that stolen laptop story reminded me how NYC blackout of 1977 became a push for DJ's of that time

[@dvderek]

South side said yo fuck no my mom can’t call me when I’m the studio

[@uncle4334]

Best UNDERRATED producers: Southside, Ronny j, Buddah bless, Fk first, Da honorable C.Note, Lex, Woah Kenny, K SWISHA, Hood classics, Ugly god and Young chop

[@TooWavyBeats]

Woah Kenny? 😂 You mean Kenny Beats?

[@jordancolores4136]

@@TooWavyBeats shut your fuckin mouth yea?

[@pizzle9349]

Dont smoke bruh..we dunnwanna miss a legend...

[@4TWGaming]

💯💯

[@dimivisconti5842]

30/40 beats in one night damn !!!!!

[@nichoboy1]

Dude said if u burp in the night and it sound fyr imma make it into a loop😂

[@marow278]

Fyee

[@soullooper]

They really put Eight Hundred Eight Records in the description. 😭😭😭

[@eugeneragusin2222]

I was waiting for someone to comment that lmao

[@FlukeWayne]

🔥🔥🔥

[@hpvlogs7299]

The 🐐

[@BraveHeartOriginal]

🔥🔥🔥🔥

[@Juliano_DJOL]

I still use lex drums and 808s on the reg

[@krish5526]

Where did he get those slides from🤔

[@XKLOSANGELES]

For anyone looking for that first beat, search "Southside - I INVENTED TRAP (Instrumental)" on KZbin 🔥🔥🔥

[@mahdikarimi6467]

ive been looking for this shit bru like a year

[@XKLOSANGELES]

Mahdi Karimi lol yeah I had to do some digging to find it!

[@brichmadeit4793]

🌙

[@NewNoise1]

I didnt have omnisphere, but now i do.

[@Mdeen]

I didn't care. And I still dont

[@3kalou]

shoutout the producer that got robbed and gave south side his start 🤣🔥

[@kvri-beats]

I have the pack , i don't liked the drums but i liked the beat loops .

[@sexymama84612]

This Is Definitely Awesome Inspiration Indeed ...🌍.....📽......💕😊 ...🤩....⭐...🍀....🌍....😎....🔥...‼

[@wiktorlerka9687]

whats that beat in the background?