EP 4 - THE SAGE BRAND ARCHETYPE

[@t.n.tforever3400]

Thank you brother. Appreciate the time you take to give the information. I came across your video after learning i am Sage. The world needs us 🙏🏾

[@Mash.Bonigala]

You are so welcome brother! - Mash

[@jamesroebuck5911]

Thanks man, amazing content as usual. You truly are a Sage.

[@Mash.Bonigala]

I appreciate that James! 😀

[@mullcrumthesage6303]

I'm not a "brand"..I AM a Sage. I knew what I was at an early age. A spiritual Prodigy..or rather a Spiritual Spartacus here to help you all save what is left of your humanity. By the way, we don't seek Wisdom or Truth, we already have it. Now I don't know everything and I'm far from perfect. I spend most of my time researching the little details of this reality. What did I just watch?

[@TheRealAsteria]

You just branded yourself. Since this is a video about branding strategies for and of the Sage (Jungian archetype), this guy is REALLY, really good. Wow! This is so meta!

[@Mash.Bonigala]

Makes sense!

[@marketingstuffshow]

Thank you. Great video. I've been working on this more for my brand.

[@Mash.Bonigala]

Glad it was helpful! - Mash

[@nikhileshshrikhande5177]

Toyota is sage brand was a surprise to me. Which market ? R u ref. to the Master Brand / Mother Brand - Toyota in USA. Toyota is a house of brands and each product is different...Camry ... Prius ... Hilux....LandCriuser.....all r different.

[@Mash.Bonigala]

I am referring to the parent Japanese brand - Mash

[@SarthakShivajiGawari]

I took a survey which told me my archtyoe is sage , so here i am knowing what it really meant , it is truly me .

[@Mash.Bonigala]

Awesome!

[@BriaMedia]

So grateful for these videos❤

[@Mash.Bonigala]

Glad you like them!

[@shaunaalexandria]

Wow! this is amazing! thank you so much for this value!

[@Mash.Bonigala]

You're so welcome Shauna! :) - Mash

[@krysco993]

this was super helpful. thank you. new subscriber!

[@Mash.Bonigala]

Awesome! Thank you!

[@FANTAFRUITYTWIST]

great video! so once you have your target audience defined, how do you assign the archetype to it? do you assign the archetype with the mutual qualities that both entities share? so say if the target audience likes to help people, i would then assign an archetype that also shares that common interest? thanks

[@Mash.Bonigala]

Yes, correct. That is why in real world cases, audience persona is made up of more than one archetype. The percentage of the different archetypes depends on the nature of your business and market segment. That is where strategic thinking comes into play. There is not rule of thumb. The audience persona essentially enables the creation of the brand persona which ensures the right kind of messaging is broadcast to the right audience. - Mash

[@dhavalpanchal6019]

Do the government space agencies go under sage archetype?

[@Mash.Bonigala]

You can not simply categorise certain sectors as specific archetypes. It depends on a number of factors - especially the audience and the sector. - Mash

[@sappysamurai5170]

Excellent

[@Mash.Bonigala]

Thank you! Cheers!

[@JPBotero717]

How can I create a personal brand as sage if I am a young boy?

[@Mash.Bonigala]

That would be difficult as a sage archetype needs to establish an authority status and if you are a young boy that can be a little tough. I would suggest you start building your authority step by step and not worry about the full extent of the sage archetype just yet. - Mash

[@SthrnPrettyCiara]

If you truly are a sage you could establish your authority within your peer group. If you are that go to friend, advice giver, or you have a lot of knowledge on a particular subject (ex: skateboarding) you could start helping your peers in that area. Teach techniques, hacks, etc..

[@skaur875]

Great content, thank you.

[@Mash.Bonigala]

Glad you found it useful! - Mash :)

[@Monika-tx1ge]

Great video!!! :)

[@Mash.Bonigala]

Thank you!!