Spike Jonze Welcome Home - Apple HomePod Making Of From AdWeek - Behind The Scenes

From AdWeek this behind the scenes of Spike Jonze’s Apple Ad for HomePod is as fascinating as the film Itself. Incredible to see how much of this short film composition uses real set designs with moving parts, compression hydraulics and analogue movements with only limited VFX. And choreography, wow!
For the full AdWeek article head to www.adweek.com/...
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[@GymTopz]

This is the best commercial ever created

[@oscarsalesgirl296]

i guess

[@travelblaggers2734]

THE WHOLE SET MOVED. MADNESS.

[@urixl]

Someone would say it's a virtual... insanity!

[@Ladybird.21]

@@urixlnow I gotta go listen to that song.😂

[@cheesybirdmess7349]

I thought it was all by the computer and special effects. Damn the whole house actually moved like that. Damn.

[@CollideTVOfficial]

Why not check this kzbin.info/www/bejne/rpC6notmj72Jerc

[@kylehanz1230]

lol my mind is blown

[@IzThatit]

Old school film making.

[@chimppimpshady]

Same tho

[@appleexposed4404]

Fucked up that the original video got so much hate because it was Apple. Apple doesn't even trash talk and contributes to art, the environment, humanity and tech and people hate them for God knows why...

[@strikefishingman]

Thank you Apple for investing in such amazingly creative work! Thank you Spike Jonze for this AMAZING project! Love it!

[@jeus_saaa]

eh... the device you're using to access the internet is probably made by "MODERN DAY slave owners" too, whether it be the device itself or the raw materials used in manufacturing the said device. Get your facts straight first. Either way, Apple themselves didn't slave anyone. It's the fact that Foxconn offered their services cheap and taking advantage of people. Hate Foxconn, not Spike Jonze you tinfoil wearing wrong grammar too much swearing dumbass. don't start an argument if your argument isn't even related. sit down and shut up, you fake woke ass fool.

[@blondie4750]

@@jeus_saaa was this from a previous discussion? Because if not then this is just plain rude

[@jeus_saaa]

Ed Salna obviously I'm talking to someone else that deleted his/her comment.

[@blondie4750]

@@jeus_saaa Oh ok

[@tukutuki4296]

It’s insane, the amount of work put into building that set for a short ad, they could’ve just used cgi but there’s something unique about having a real set.

[@peakrock790]

Tuku Tuki somewhere, it's also the music video clip of this music 😃

[@jinvid]

That’s what’s missing from all these new movies, tv shows, etc. The old school practical effects that can really have an impact if done right. And this video proves that.

[@FabioFerriCiccio]

The only "insanity" is to think that "it's insane the amount of work put into building a set for "...

[@Lostwig]

the amount of thought and work put in on doing this... i'm speechless. props to fka twigs, spike jonze, and the artists involved in making this brilliant film i feel like i'm in a dream every time i watch it

[@OuzRev]

Lostwig and to hoyte van hoytema too.

[@JustinOdisho]

Pop pop pop!

[@JulianKane]

I thought of you while I watched this... I was going to figure out how to send this to you. lol. Thanks for all your excellent work. Peace

[@leanderbuerk]

during the vid i imagined how blown away justin odisho must be while watching this

[@HorribleSonofa]

introducing MasterClass: Spike Jonze Teaches Filmmaking 0:20

[@aijunwang6937]

hey

[@neyonreid]

It’s not a commercial, it’s “ART”

[@markweiss1934]

Art for corporate hegemony sake

[@Mark-xw5yt]

@@markweiss1934 well atleast that motive for doing it was able to fund this project

[@aaronbreeds5132]

its a film... anyone whos in advertising will tell you, this is film

[@Extravaganza50667]

After 4 years. Still no one can beat this ads …

[@janseestheworld]

This is the peak of art making

[@johnthwong]

I'm sure all the people who are here have seen the original ad like a dozen times least.

[@marce9272]

I have, indeed.

[@jaylensmith6308]

It’s just really interesting

[@Music-tp3wh]

I liked the song more than the video but both were dope

[@helicopter5644]

nope, just once

[@jackieneversays]

Yes guilty lol

[@forestgre_y]

started as a skate video director

[@Music-tp3wh]

really?

[@alexainezm]

It actually makes sense, filming skating you're making a narrative around fast movement. I think it's cool and shows how varied influences can produce cool new stuff :)

[@bonhamcarter4488]

@@alexainezm he was the lead here kzbin.info/www/bejne/qKakmmeMd9R1ia8

[@martinvandrunen7422]

*skate and bmx photographer

[@ClaudeeKhiarraDirecto]

apparently spike jonze can dance

[@bakeraus]

He can skateboard and BMX also :) came from making skateboard movies for companies.

[@bonhamcarter4488]

@@bakeraus you bet he can kzbin.info/www/bejne/qKakmmeMd9R1ia8

[@siestaface]

He taught classes for his music videos and i think on his free time

[@unchainedalistar7200]

199th like

[@FabioFerriCiccio]

He dance.

[@ryanaiden]

Homepods were born and died just so this ad could be made. Spike you are a legend. Twigs, you were perfect 👏

[@Tokyo_Matt]

Damn, feel the talent, heavy..

[@HorribleSonofa]

Team synergy

[@1worldboi]

Wow! All these creatives are at such a high level, direction, choreography, set design, art direction, lighting, music, and dance. It blows my mind that this was not CGI green screen. What an achievement!

[@TL1976TL]

One word: Magical. I like how the character was actually interacting with other off-screen dancers, not just dancing before green screen. The little details and 'imperfect' timing make the whole scene full of emotions and lively.

[@amirhavyt]

This ad is just astounding. I'm speechless.

[@truecuckoo]

Epic reminder of how one is just a little kid watching the big leagues at play. Amazing work!

[@louierubio]

One day...

[@nellbert]

cool to see cuckoo here

[@chunkalunkin2000]

Finally my curiosity and questions have been answered. Great work to all involved

[@gabrielborjas7923]

Chunkalunkin ikr? I had a lot of questions

[@elijahleftridge]

This was amazing choreography and the most creative cinematography I’ve ever seen! Spike, this is MASTERPIECE. I knew it couldn’t have been easy.

[@monohalcyon]

The fact that it was all practical and none of it was cg is absolutely crazy. So inspiring to watch.

[@boogiedownbronx73]

they choose the right lady love Twigs and Jones working together

[@nana-yk6rq]

You're right.....

[@optardua]

I knew it wasn't CG! Pretty much like how Christopher Nolan created the Tesseract in Interstellar. Spike Jonze is incredible.

[@MultiAustin86]

If you look closely, Nolan’s DP Hoyte Van Hoytema (who shot Interstellar) is seen in the background. He also shot this.

[@LeeMilby]

Woooow I've been waiting for this. I was so blown away by seeing Spike working w Ryan Heffington again, and seeing FKA Twigs involved too... GENIUS!!! I've been debating with my other film friends about whether it was all practical or if it involved CGI. As a huge Jonze fan I had a feeling like as a director he'd prefer to do this all practical, but wasn't sure how certain things could be done so perfectly without CGI. So great to see they pulled off the dream. As a young director myself, it's these sort of projects that inspire me to push the limits and explore new techniques in the medium. So great *It was also cool to see that she had a movement coach on top of a choreographer. Can definitely see how it brought her dancing to a whole other level of nuance and style. Her dance work in her own videos and concerts is already so great, but this had wonderful emotion and detail that every time I watched this it really blew me away how much more depth she had in this performance.

[@yayuyoxx]

I thought its CG. Amazing.

[@psychosissafari]

Been waiting for this making of from the moment I realized the effects looked practical as the room moves around the corner. So creative!

[@AnujKumar-em8lv]

This ad was so amazing that i gave my students to write a paper on it critically assessing the range of emotions and the harmony of human emotions with the music, colors and modernism.

[@ourtinywindows]

Like, this is gonna sound soppy, but isn’t this all just...wonderful?

[@Ladybird.21]

6+ years later, yup, still just wonderful and magical. Hoping after she gets through this trial, she’ll continue to share her story and journey with us through her art. Think we got some 🔥🔥🔥🔥 coming. We’ll get a glimpse next month with the new album.

[@kodakkevin]

I don't care what anyone says. This, IS, the greatest, most creative commercial ever.

[@hyunkim6195]

This is utterly beautiful. Ive never watched a single commercial that stirs emotions this much. I always watch this again and again. It is remarkable how Spike is able to put all these talented artists’ creativity together.

[@Honeylvr]

So glad they gave us the behind the scenes on this one! It was amazing watching all the pieces of this video come together and seeing how everyone contributed to such a great project!

[@jiaxinjiang1593]

This is one of the amazing ads that I have ever seen! I am always so grateful that apple’s ads can always focus on human beings instead of modern technology.

[@stephenbakasa2310]

This is one of my favourite ads of all time cause it really captures everything about what I love about music, and seeing a slice of all the work and effort that was put into it was kinda mind-blowing.

[@1otterlover]

The prop man who had our company work on the stretched Print magazine said that Spike Jonze specifically didn't want CGI. And yes, I have seen it a dozen times.

[@jinvid]

Just the sheer effort put into a short 4 minute video makes this hands down one of the best productions of our time. It reminds me of Jamiroquai’s Virtual Insanity video where the entire set moves but of course this video takes that concept to a Whole Other Level! This is basically that concept on Steroids!

[@divabramantyo7126]

I'm speechless...

[@Infinite_Repeat]

Greatest music video of all time for an ad

[@Zaqariyah]

FKA is brilliant! Spike is genious!

[@kristallin]

That’s so fucking awesome, I figured it was all cgi, but to see the set design is incredible.

[@skysmith4221]

This makes that video SOO much more impressive! Just rewatched it!

[@cactustweeter2890]

I saw the ad and knew it was amazing. Did not know all the behind the scenes work it took. Just amazing.

[@gleneth]

Spike Jonze is the man! So unreal with his creativity.

[@chaunceylock]

The most beautiful production design I've ever seen

[@bobbobby2092]

The commercial deserves to win some of the advertising awards.

[@RobertFleming]

Wow! Some intriguing work. My HomePod literally started playing when he spoke to the HomePod on set. 😂

[@fantasticmusicyoutube]

Behind the creation!

[@WorldsWorstBoy]

Spike is just really great at interpretive dance

[@elxptr_]

This is seriously beyond amazing! The amount of dedication put into this is just.. wow..

[@mananrocks98]

INSANE Ad. One of my all time favorites

[@ismaelmarte1171]

My favorite Apple commercial yet. I'm so happy to be working for this company.

[@thunderballsz]

Just observing the process is every bit as mind blowing as the final product itself - the commercial.

[@Phyx1us]

Spike Jonze is brilliant! Creative director and a good dancer too!

[@saniasinghania1183]

Can we just appreciate the song choice? Mind Blowing!

[@nadiacanepavarela6747]

Fascinación total por esta publicidad, donde veo que no son efectos especiales, sino efectos físicos. Realmente increíble.

[@강민탁-m6k]

Devine. This collaboration was extraordinary but really top notch and mind blowing experience. And bts whole processes, soooo moving. I used to work in commercial and some short projects and it was really tough job. But rarely there is a moment that blew all the stresses. When you combine all the elements together to another beautiful visual creation that you never seen before. cannot imagine that how much of works in it. Thank you For all collaborators with this extraordinary experience. And you are really lucky guys are too! :))

[@quirkypurple]

Spike Jonze never ceases to amaze me. From his Beastie Boys videos to Fatboy Slim, The Pharcyde, Jackass now this. Wow.

[@VenemiesTech]

Amazing people working on this. Apple is the king of ads!

[@Yupppp222]

absolutely ingenious. i love spike jonze, the song, and commercial

[@jim_carry]

Spike Jonze is a genius

[@HarperNguyen]

Spike, we miss you.

[@kanishqnow]

Wow... This is sooo brillaint!! Loved to know that the house was not vfx but set... Just amazing

[@cat171]

Wha the hell did I just watch?!!!!! The full set moved!!! My mind is sooo blowed!

[@JudgeFredd]

One of the best ad i've ever seen

[@creative.kontent2470]

Enjoyed the commercial when I first saw it, and since then always wondered how it was made, good thing I came across this!

[@italianxstallion]

this an epic masterpiece of filmmaking shoutout to apple for taking the time to orchestrate something so beautiful

[@anonhomie4049]

Queen of distorting space💕

[@0Kirash]

NOW THIS IS SOMETHING ELSE AWESOMENESS IN MOTION

[@youmeandi100]

It really takes a village.

[@oniseokriashvili]

So, Spike Jonze hired one of the most brilliant modern cinematographers (Hoyte Van Hoytema) and still did all the camera work himself?! What an absolute badass.

[@akborchowdhury1592]

Mind=Blown

[@farrahaudinafathya4968]

this is the best concept/teamwork ever

[@MrHaydnSir]

i'm so very impressed this was not done in post, but actually physically done

[@JohnEusebioToronto]

SOme of the most amazing practical effects I've ever seen.

[@DavidBluetile]

this is so damn epic.

[@_Fisher54]

I cannot believe this was all practical effects. This is a work of art

[@marklange1614]

Spike is pure talent!

[@zorrenhope2332]

The greatest director of all time.

[@edlewlasallian]

jaw completely dropped, mouth unable to close. Pure madness ❤️

[@emillelee5999]

Spike Jonze is a visionary

[@FAYMprod]

spike jonze is a fucking genius. i'd love to see him make a surreal comic book film like Sandman

[@xRageAgainstMachines]

This is actually incredible from all sides

[@ferdynandl4754]

Spike Jonze : What kind of choreo do you want??? Apple : YES

[@ThePlaceForThings]

best behind the scenes I’ve ever watched. thank you for the insights

[@Cookerisrice]

this is freaking genius, loved it! woulda spend my life for these productions

[@hayksamvelyan]

I’m so happy I found this video. I loved the ad and seeing this behind the scenes segment made me feel so complete. Thank you

[@MsNotzi]

Very well made, and there were no computer effects! Brilliant!

[@CJT3X]

Not true, there were many computer effects. Just not the house... How do you think they did the two Twigs, and removing all of the wires/guys moving the couch?

[@MsNotzi]

Excuse me, let me rephrase...there were no computer effects used *in the house.* Sigh.

[@mitchellpowers5749]

It's always great seeing Hoyte Van Hoytema.

[@emanueltorrescardona568]

That video about HomePod is amazing!!!

[@RossGuzman]

HAVE MY BABIES SPIKE JONZE!! PLEASE!! Jokes aside, I remember when I was a kid I was so amazed by the work of Spike and Michel Gondry in their music videos and ads, I'm so glad they're both still doing awesome stuff!

[@ataraxiiaa]

Wow this is amazing. Spike is just.... creativity at its finest.

[@notyet3dna]

I am completely amazed

[@rickyv8709]

After seeing the commercial I was really hoping the set was actually moving. Great job with this commercial, I can really appreciate all the work put into it! :)

[@Mn2rockxz]

oh this creativity is goin to sink my brain into another dimension....

[@Mn2rockxz]

thank you very much .. apple

[@Mn2rockxz]

plzz.. can i get some of your animators name ! i luv ur addvertisements very much!

[@johanwairissal1067]

dude..... like i can't .... WWWOOOOOOOOOOO myyyyy goooooddd. i dont have words to say. buat its just amazing.... :D best ads i've ever seen.

[@carat2947]

My mind is blown away

[@johntrussell7228]

Incredible work by everyone!!

[@gabrielborjas7923]

So much talent, wow

[@tommasotardini5982]

never seen something that cool before

[@copycatkiller556]

I need 3 more hours of this