Spike Jonze Welcome Home - Apple HomePod Making Of From AdWeek - Behind The Scenes

From AdWeek this behind the scenes of Spike Jonze’s Apple Ad for HomePod is as fascinating as the film Itself. Incredible to see how much of this short film composition uses real set designs with moving parts, compression hydraulics and analogue movements with only limited VFX. And choreography, wow!
For the full AdWeek article head to www.adweek.com/...
CollideTV
For The Curious. The World's Best Vids.
Stay informed, be inspired, nothing fake.
A hive of video inspiration from buzz-makers and unheard voices alike. An ideas incubator for tomorrow. 5 channels of hand-picked video goodness updated daily.
Subscribe: nowwecollide.tv...
Facebook: / nowwecollidetv
Twitter: / nowwecollide_tv
Instagram: / nowwecollide.tv
CollideTV
For The Curious. The World's Best Vids.
Stay informed, be inspired, nothing fake.
A hive of video inspiration from buzz-makers and unheard voices alike. An ideas incubator for tomorrow. 5 channels of hand-picked video goodness updated daily.
Subscribe: nowwecollide.tv...
Facebook: / nowwecollidetv
Twitter: / nowwecollide_tv
Instagram: / nowwecollide.tv

[@GymTopz]

This is the best commercial ever created

[@oscarsalesgirl296]

i guess

[@strikefishingman]

Thank you Apple for investing in such amazingly creative work! Thank you Spike Jonze for this AMAZING project! Love it!

[@jeus_saaa]

eh... the device you're using to access the internet is probably made by "MODERN DAY slave owners" too, whether it be the device itself or the raw materials used in manufacturing the said device. Get your facts straight first. Either way, Apple themselves didn't slave anyone. It's the fact that Foxconn offered their services cheap and taking advantage of people. Hate Foxconn, not Spike Jonze you tinfoil wearing wrong grammar too much swearing dumbass. don't start an argument if your argument isn't even related. sit down and shut up, you fake woke ass fool.

[@blondie4750]

@@jeus_saaa was this from a previous discussion? Because if not then this is just plain rude

[@jeus_saaa]

Ed Salna obviously I'm talking to someone else that deleted his/her comment.

[@blondie4750]

@@jeus_saaa Oh ok

[@travelblaggers2734]

THE WHOLE SET MOVED. MADNESS.

[@cheesybirdmess7349]

I thought it was all by the computer and special effects. Damn the whole house actually moved like that. Damn.

[@CollideTVOfficial]

Why not check this kzbin.info/www/bejne/rpC6notmj72Jerc

[@kylehanz1230]

lol my mind is blown

[@IzThatit]

Old school film making.

[@chimppimpshady]

Same tho

[@appleexposed4404]

Fucked up that the original video got so much hate because it was Apple. Apple doesn't even trash talk and contributes to art, the environment, humanity and tech and people hate them for God knows why...

[@JustinOdisho]

Pop pop pop!

[@JulianKane]

I thought of you while I watched this... I was going to figure out how to send this to you. lol. Thanks for all your excellent work. Peace

[@leanderbuerk]

during the vid i imagined how blown away justin odisho must be while watching this

[@HorribleSonofa]

introducing MasterClass: Spike Jonze Teaches Filmmaking 0:20

[@aijunwang6937]

hey

[@Lostwig]

the amount of thought and work put in on doing this... i'm speechless. props to fka twigs, spike jonze, and the artists involved in making this brilliant film i feel like i'm in a dream every time i watch it

[@OuzRev]

Lostwig and to hoyte van hoytema too.

[@johnthwong]

I'm sure all the people who are here have seen the original ad like a dozen times least.

[@marce9272]

I have, indeed.

[@jaylensmith6308]

It’s just really interesting

[@Music-tp3wh]

I liked the song more than the video but both were dope

[@helicopter5644]

nope, just once

[@jackieneversays]

Yes guilty lol

[@forestgre_y]

started as a skate video director

[@Music-tp3wh]

really?

[@alexainezm]

It actually makes sense, filming skating you're making a narrative around fast movement. I think it's cool and shows how varied influences can produce cool new stuff :)

[@bonhamcarter4488]

@@alexainezm he was the lead here kzbin.info/www/bejne/qKakmmeMd9R1ia8

[@martinvandrunen7422]

*skate and bmx photographer

[@tukutuki4296]

It’s insane, the amount of work put into building that set for a short ad, they could’ve just used cgi but there’s something unique about having a real set.

[@peakrock790]

Tuku Tuki somewhere, it's also the music video clip of this music 😃

[@jinvid]

That’s what’s missing from all these new movies, tv shows, etc. The old school practical effects that can really have an impact if done right. And this video proves that.

[@FabioFerriCiccio]

The only "insanity" is to think that "it's insane the amount of work put into building a set for "...

[@ClaudeeKhiarraDirecto]

apparently spike jonze can dance

[@bakeraus]

He can skateboard and BMX also :) came from making skateboard movies for companies.

[@bonhamcarter4488]

@@bakeraus you bet he can kzbin.info/www/bejne/qKakmmeMd9R1ia8

[@siestaface]

He taught classes for his music videos and i think on his free time

[@unchainedalistar7200]

199th like

[@FabioFerriCiccio]

He dance.

[@neyonreid]

It’s not a commercial, it’s “ART”

[@markweiss1934]

Art for corporate hegemony sake

[@Mark-xw5yt]

@@markweiss1934 well atleast that motive for doing it was able to fund this project

[@aaronbreeds5132]

its a film... anyone whos in advertising will tell you, this is film

[@chunkalunkin2000]

Finally my curiosity and questions have been answered. Great work to all involved

[@gabrielborjas7923]

Chunkalunkin ikr? I had a lot of questions

[@optardua]

I knew it wasn't CG! Pretty much like how Christopher Nolan created the Tesseract in Interstellar. Spike Jonze is incredible.

[@MultiAustin86]

If you look closely, Nolan’s DP Hoyte Van Hoytema (who shot Interstellar) is seen in the background. He also shot this.

[@janseestheworld]

This is the peak of art making

[@boogiedownbronx73]

they choose the right lady love Twigs and Jones working together

[@nana-yk6rq]

You're right.....

[@Tokyo_Matt]

Damn, feel the talent, heavy..

[@HorribleSonofa]

Team synergy

[@truecuckoo]

Epic reminder of how one is just a little kid watching the big leagues at play. Amazing work!

[@louierubio]

One day...

[@nellbert]

cool to see cuckoo here

[@1otterlover]

The prop man who had our company work on the stretched Print magazine said that Spike Jonze specifically didn't want CGI. And yes, I have seen it a dozen times.

[@yayuyoxx]

I thought its CG. Amazing.

[@LeeMilby]

Woooow I've been waiting for this. I was so blown away by seeing Spike working w Ryan Heffington again, and seeing FKA Twigs involved too... GENIUS!!! I've been debating with my other film friends about whether it was all practical or if it involved CGI. As a huge Jonze fan I had a feeling like as a director he'd prefer to do this all practical, but wasn't sure how certain things could be done so perfectly without CGI. So great to see they pulled off the dream. As a young director myself, it's these sort of projects that inspire me to push the limits and explore new techniques in the medium. So great *It was also cool to see that she had a movement coach on top of a choreographer. Can definitely see how it brought her dancing to a whole other level of nuance and style. Her dance work in her own videos and concerts is already so great, but this had wonderful emotion and detail that every time I watched this it really blew me away how much more depth she had in this performance.

[@Extravaganza50667]

After 4 years. Still no one can beat this ads …

[@elijahleftridge]

This was amazing choreography and the most creative cinematography I’ve ever seen! Spike, this is MASTERPIECE. I knew it couldn’t have been easy.

[@youmeandi100]

It really takes a village.

[@psychosissafari]

Been waiting for this making of from the moment I realized the effects looked practical as the room moves around the corner. So creative!

[@fantasticmusicyoutube]

Behind the creation!

[@kristallin]

That’s so fucking awesome, I figured it was all cgi, but to see the set design is incredible.

[@TL1976TL]

One word: Magical. I like how the character was actually interacting with other off-screen dancers, not just dancing before green screen. The little details and 'imperfect' timing make the whole scene full of emotions and lively.

[@1worldboi]

Wow! All these creatives are at such a high level, direction, choreography, set design, art direction, lighting, music, and dance. It blows my mind that this was not CGI green screen. What an achievement!

[@ourtinywindows]

Like, this is gonna sound soppy, but isn’t this all just...wonderful?

[@whizzardblizzard5696]

Buy LP1 & M3LL155X EP by FKA Twigs on Itunes!

[@DavidBluetile]

this is so damn epic.

[@geekboss9]

0:29 istn't it Hoyte Van Hoytema the DP of Dunkirk ?

[@sonyabadass]

And interstellar

[@geekboss9]

And Spectre and Her

[@MoonWalkerTexsRanger]

yup he lighted some Jonze movies like Her (big love for softed lights)

[@vmrl99]

Yupppp it's him

[@laliluleloson]

He has a style of mobility in his work so it makes sense too

[@ryanaiden]

Homepods were born and died just so this ad could be made. Spike you are a legend. Twigs, you were perfect 👏

[@aperture147]

Me after watching the ad: Wow nice dancing and incredible vfx Me after watching the bts: Holy shit there is no vfx?? Everything just literally being streched?

[@Honeylvr]

So glad they gave us the behind the scenes on this one! It was amazing watching all the pieces of this video come together and seeing how everyone contributed to such a great project!

[@RobertFleming]

Wow! Some intriguing work. My HomePod literally started playing when he spoke to the HomePod on set. 😂

[@samualhogan8517]

So when she said "play something id like" she was puttung on an accent??

[@monohalcyon]

The fact that it was all practical and none of it was cg is absolutely crazy. So inspiring to watch.

[@flyingjunkies]

She has a racial ambiguity to her it's understandable why they would cast her for commercials. It seems the norm nowadays to have someone who could be African could be Caucasian or could be Spanish. Remember the 80s when companies would shoot multiple different commercials with multiple different races just to Target those specific demographics? Amazing use of practical effects Spike was on point with this one and that mofo can dance too ha!

[@5MadMovieMakers]

Neato

[@FAYMprod]

spike jonze is a fucking genius. i'd love to see him make a surreal comic book film like Sandman

[@jinvid]

Just the sheer effort put into a short 4 minute video makes this hands down one of the best productions of our time. It reminds me of Jamiroquai’s Virtual Insanity video where the entire set moves but of course this video takes that concept to a Whole Other Level! This is basically that concept on Steroids!

[@divabramantyo7126]

I'm speechless...

[@kodakkevin]

I don't care what anyone says. This, IS, the greatest, most creative commercial ever.

[@amirhaveryt]

This ad is just astounding. I'm speechless.

[@bobbobby2092]

The commercial deserves to win some of the advertising awards.

[@oniseokriashvili]

So, Spike Jonze hired one of the most brilliant modern cinematographers (Hoyte Van Hoytema) and still did all the camera work himself?! What an absolute badass.

[@JayyeMusic]

Love Twigs so much from doing this while she was healing from surgery

[@Zaqariyah]

FKA is brilliant! Spike is genious!

[@Infinite_Repeat]

Greatest music video of all time for an ad

[@dawnmosy4538]

So we not goin talk about FKA twigs dancing? No? Ok.

[@akborchowdhury1592]

Mind=Blown

[@roughandtough7445]

Why does the BTS look like it was shot on an Android and not a iPhone

[@sant_vauls]

Watching the video I was like WOAH THAT IS TOO REAL FOR CGI and I am right. It's amazing that they actually planned and built a whole set that can move

[@leojoey6606]

oh shit damn Ryan Heffington hello I want Ryan and Spike to adopt me.

[@bryanchu5379]

I swear to god these comrecials are the reason that apple is making so much money

[@ferdynandl4754]

Spike Jonze : What kind of choreo do you want??? Apple : YES

[@WorldsWorstBoy]

Spike is just really great at interpretive dance

[@rhox027]

My whole life is a lie. Don't tell me Jurassic Park is also real.

[@gotchewz]

Sometimes I wonder really: So much work and creativity went into a commercial. I find it sad in a way. Because you think of a commercial as a throwaway after it fulfilled its purpose. Yet this doesn’t really deserve to be sidelined.

[@ryanbodger9582]

thats the beauty of Spike's work, nothing is a throwaway. All creative masterpieces in their own right.

[@MCSAATCHIMENA351]

I found the creativity and craft skills behind the ad, far more interesting than the ad itself. To be honest, I got a little bored with the ad, it was too long.

[@maxtundra]

Now THAT is how to make a commercial.

[@mikecane]

Does anyone know how long it took from concept to final cut and the budget?

[@jim_carry]

Spike Jonze is a genius

[@ThePlaceForThings]

best behind the scenes I’ve ever watched. thank you for the insights

[@강민탁-m6k]

Devine. This collaboration was extraordinary but really top notch and mind blowing experience. And bts whole processes, soooo moving. I used to work in commercial and some short projects and it was really tough job. But rarely there is a moment that blew all the stresses. When you combine all the elements together to another beautiful visual creation that you never seen before. cannot imagine that how much of works in it. Thank you For all collaborators with this extraordinary experience. And you are really lucky guys are too! :))

[@Shadow__X]

waaaaaait... the set is all PRACTICAL??

[@grayareagames]

E X T R U D E

[@benzo546]

i knew the beginning was done for real but i assumed the pushing around the corner was cgi. holy shit. this is amazing

[@0nostalgic0]

Hell of a dancer, remarkable.

[@VenemiesTech]

Amazing people working on this. Apple is the king of ads!

[@opedromagico]

Incrivelmente foda!

[@henriquedutra3532]

não importa aonde pedro, eu sempre vou te encontrar!

[@rdermody]

Ironically, the camera they were using to film this is an "Alexa" 5:47

[@jaden8611]

It’s a arri alexa, on of the most popular cinema cameras for getting a cheery look.

[@ФакиТола]

The girl The song and The Spike!

[@TjPewter]

Been waiting for this and daaamn! That production is just 👍🏻 I really love watching behind-the-scenes videos, creates a new perspective on the finished product

[@AL-HD]

The ad was brilliant, 👏👏👏 however I cannot find this song on Spotify!

[@Twistashio]

AL HD its only on apple music i belive and youtube

[@trandro]

You can now lol

[@jiaxinjiang1593]

This is one of the amazing ads that I have ever seen! I am always so grateful that apple’s ads can always focus on human beings instead of modern technology.

[@anonhomie4049]

Queen of distorting space💕

[@JohnEusebioToronto]

SOme of the most amazing practical effects I've ever seen.

[@ClubberLanglo]

I always remember spike from the jackass days, good times

[@chaunceylock]

The most beautiful production design I've ever seen

[@johanwairissal1067]

dude..... like i can't .... WWWOOOOOOOOOOO myyyyy goooooddd. i dont have words to say. buat its just amazing.... :D best ads i've ever seen.

[@AnujKumar-em8lv]

This ad was so amazing that i gave my students to write a paper on it critically assessing the range of emotions and the harmony of human emotions with the music, colors and modernism.

[@elijahpepe]

A house moves.

[@emircanlas]

The house surprised me! I thought it was just very good CGI but it turns out to be a very good HUMAN CREATIVITY!

[@skysmith4221]

This makes that video SOO much more impressive! Just rewatched it!

[@HarperNguyen]

Spike, we miss you.

[@cat171]

Wha the hell did I just watch?!!!!! The full set moved!!! My mind is sooo blowed!

[@mitchellpowers5749]

It's always great seeing Hoyte Van Hoytema.

[@stephenbakasa2310]

This is one of my favourite ads of all time cause it really captures everything about what I love about music, and seeing a slice of all the work and effort that was put into it was kinda mind-blowing.

[@phoenix-azarizona4854]

Spike Jonze, Hoyte van Hoytema and FKA Twigs: need I write more ;-) Sheer Excellence!!!!!!!!!

[@sanj220782]

Beautifully creative. Virstual Insanity squared!

[@alex0589]

It's like the 3rd act of Interstellar but on Broadway... TARS, aarrree youuuuuu (breath) ttthheeeerrrrreeee????🎶

[@quirkypurple]

Spike Jonze never ceases to amaze me. From his Beastie Boys videos to Fatboy Slim, The Pharcyde, Jackass now this. Wow.

[@theycallmevitch]

Holy shit????

[@iam_nick]

i thought this channel is ColliderTV. well named. lol

[@danielperez258]

Aww i thought FKA had choreographed this :(

[@yornomr]

Daniel Perez ...Even better...mr Ryan Heffington working with FKA Twigs....amazing collaboration.. fan of both of theirs...RH been a fan since We Are The World...FKA is heavenly!

[@MsNotzi]

Very well made, and there were no computer effects! Brilliant!

[@CJT3X]

Not true, there were many computer effects. Just not the house... How do you think they did the two Twigs, and removing all of the wires/guys moving the couch?

[@MsNotzi]

Excuse me, let me rephrase...there were no computer effects used *in the house.* Sigh.

[@ODjangoo]

descendant of jamiroquai's virtual insanity music video

That's real dedication to deliberately make everything practical and not CG.