Split-testing Meta ad creative-when, why, and how

[@tomdupreeiii]

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[@andreasberndt]

That is especially interesting because of my question below the video last week 😊 thank you for that great information 😊

[@tomdupreeiii]

Glad it was helpful!

[@nightcoreberlinofficial124]

Hi Tom! I want to run an ad to a new playlist on Spotify. The visuals are basicly a picture of the playlist cover art, some moving stock footage in the background and a short informative text. Would you recommend split testing with different songs playing on the ad?…meaning within the same ad set/campaign? Or does that mess it up for Meta in any way?

[@tomdupreeiii]

I think that's a great place to start with your split test. Try different songs to start and once you identify a winning track, you can shift focus to visuals and text.

[@nightcoreberlinofficial124]

@@tomdupreeiiithx for taking the time to reply. 🙂 I launched a campaign with four different songs/videoclips. Made two adsets, one with just Spotify as audience and the other one is narrowing it down more. Where can I see which video is getting most traction? I can see/compare how my two adsets are doing but not which video is performing.🤦🏻‍♀️

[@ramonvanesch8410]

Do you add new ad creatives once the campaign is running or are they all in there from the start?

[@tomdupreeiii]

Great question. I generally try to start with 2-3 options but then rotate more in and out over time. Definitely not all in there to start.

[@ramonvanesch8410]

@@tomdupreeiii doesn't that put the ad set back into learning mode?

[@MatejMilenkovski]

Why don't you just put the creatives in a single campaign and see who the one that gets most spend ?