Sports Recovery Product Backed By An Olympian | SEASON 18 | Dragons' Den

Inventor Noel Marshall is pitching his product, The Back Baller. He designed the product after chronic back pain stopped his running career and was told he needed surgery. Noel got to work on the product and became pain-free, now Olympian Marilyn Okoro, a track and field athlete shares her story on how the Back Roller improved her life. Noel is seeking an investment of £100,000 in exchange for 5% of the business.
Season 18, Episode 4.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BackBaller #Fitness

[@GodotOfficial]

Usually it’s the Dragon finessing the entrepreneurs but this time it was the other way around!

[@Squish-TheUrbanScribe]

Sarah, how did we go from 35 to 25 to 10%......? So bizarre! He didn't deserve that much grace.

[@crossxfuse]

yea that was really surprising. however a lot of times these deals don't go through so she could still back down

[@ObzTicle]

Sarah knew she'd get her money back so ez money back then 10% of future sales, free profit for her tbh

[@stedoyle]

You’d be surprised how much of the actual pitch is cut. Some of these pitches last up to 2 hours.

[@InterestingtimesTV]

Because never underestimate an Irishman.

[@Elldeeve]

She knows how easily parted qvc viewers are with their money. Drop to 10% when you have your money back. I’d like 10% of a company for free

[@ianoliver7271]

Once again we have a budding entrepreneur who comes into the Den and doesn't have all his financials in his head. He said the product was patented and then we find out that it was not. Lastly, Sarah goes from 35% to 25% and on to 10% - baffling!

[@TheManInBlueFlames]

Most buisnessmen have figures on them but in the den, they are FORCED not to have any.

[@AScaryOrange123]

@@TheManInBlueFlames It really isnt that difficult to remember the key figures regarding your business. It definitely shows a lack of professionalism.

[@callum9999]

@@AScaryOrange123 Whereas you show a huge lack of insight into human psychology. It's incredibly normal to forget figures when you're pitching on national TV in front of millions of people. Perhaps you don't get nervous which is great, but most people do.

[@scienceevolves4417]

"still won't help you with your back touka!" 😂😂😂lol that's the most savage I've ever seen from mr tesla vani😊

[@SuperTerminator50]

Big Respect Sara , you didn't let your Ego ruin the Deal....

[@RealRushinRussian]

Surprised there was no interrogation in regards to the medical trials and all that regular spiel!

[@entityunknown1668]

The fact that they had an athlete vouch for it was enough to make the general public put their trust and confidence into the product

[@AJnzxv1]

Probably was, they don't show everything that happens in the room.

[@CeeTee469]

That's why I always prefer shark tank

[@jakecooper5855]

The benefits of a roller are already quite well known. The shocking part is that nobody else had made a double roller like that before. No doubt there are 50 companies making them now if it works.

[@TheManInBlueFlames]

It probably happened, just off camera

[@miraclemiler71]

This guy is showing massive red flags.

[@tomodomo1000]

I hope he is a silent owner. And the guys will attend all the important meetings.

[@lukerinderknecht2982]

Love when they accidentally give away their top negotiating percentage during their intro. 😂

[@Imbadbambam]

Deborah… It’s not Vegan… It’s not made from grass and old worn out clothes… I can’t eat it… I don’t exercise… I’m OUT… 🤡😂😂😂

[@bonechip01]

She invested in Soylent Green

[@Zenocius]

You could give her 10% of Apple stocks and she wouldn't even accept it

[@jf1341]

It was an unusually massive drop, and a bad look on Sara, but it was great to see a Dragon not let ego get in the way of a good deal

[@scorpzgca]

Well done

[@MLife1972]

What on Earth. I did not see that at all. Well played to him.

[@mrx702]

I really like Sarah but she should not have taken that deal, Noel seems very shifty, definitely can't be trusted.

[@ianrae1546]

Glad that I’m not the only one who saw it. I wasn’t getting good vibes from him at all.

[@davidfade7397]

The Back Baller still has an active website and Instagram page (last post on that was in June), so they're still in business.

[@teddym2808]

I am so shocked she invested - the valuation was ludicrous for such a low net profit and someone without any business acumen. I guess she saw something that none of the others did.

[@mullenio4200]

Can't believe she said yes to that. 😂

[@HiiiTMAN]

Righto … what’s everyone having for lunch whilst watching dragons den ?

[@TaylorSahara]

Very clever Sara, I can see what she's done there..

[@craigpardy6204]

What? Tried ripping him off and then settling when she realised he wasn't going a mug..

[@will2410]

He absolutely smashed it 😂10% aswell is nuts sara defo could of got 15 %out if him

[@brandonvernet]

When she said “Go on”.. what does that mean? Like go on, get out of here? Or Go on, we’ve got a deal? I’m so confused!

[@pedronied]

Wow, Sarah just gambled there

[@jay-dubdubb2292]

🎰🎲💸

[@ouroborostechnologies696]

@@sharibhai actually most do go through

[@Dan-78]

Man his eyes look like he been on them disco biscuits

[@TheodoreBrosevelt]

Smashing one mate

[@nicholashartling-briggs7806]

It’s easy money for her, finance a run of inventory for shopping network and get take all money from the first run

[@TheManInBlueFlames]

Haven't seen too many Evan Davis jokes on the video lately, probably because he recently admitted in a British magazine that his father KILLED HIMSELF on his wedding night!

[@colmwhateveryoulike3240]

What!?? Was not expecting that. Fair play to him. Just goes to show how much dragons tend to milk the entrepreneurs.

[@krissymarklewis1793]

I would buy this.

[@barteatmyshorts8252]

Same here

[@getin3949]

I wouldn't

[@vibovitold]

it's nice, but rather pricey

[@Rockysbeats]

that was sick

[@mrgoodwrench8181]

Love Zarah.

[@kaliou6645]

👨🏽‍💼Tej: "I myself have a personal trainer with a big background to boost my pyshio"🏃🏽‍♂️(I believe it's Duncan and his high-end Health Clubs mixed with his vitamins💊😂)

[@AliKhan-yx1dy]

Start was so great then went downhill 😮😢 flaky 🤣🤣🙈🙈

[@andthen0170]

😊😊😊😊😊😊😊😊😊😊😊

[@seanjosephhayes]

Dunno how he managed to convince her to go for 10% after she initially wanted 35 and then 25 after the money back. Talk about persuasion..!

[@JoshxIZ]

😮wow she agreed 10% he is good at negotiating 😮

[@Firedancer100]

Ethereum 👍

[@billyjesus5442]

what language is he speaking? also dude was slippery lol.

[@KabbaModern03]

Nah, I wouldn't have gone down to 10%.

[@BenjaminGoose]

My boy knocked it out of the park, he went on to be successful on his own and turned over £764,545,835 last year alone!

[@iamsofaking6728]

At 8% net, that’s just over £61,000.

[@comeatmebrahhhhhhhh]

so this is what eminems been doing lately

[@squeelerjakeaxcradle7095]

Dodgy guy hmm

[@ianrae1546]

Sara made herself look way too soft there.

[@hakanevin8545]

Is it only me turning on English subtitles to understand what this guy is saying?

[@kirbyhatesincels917]

He does have a very strong Clare accent, more so than most I've heard from Co. Clare. I could understand him completely fine though. I'm from Ireland, however.

[@Boshek2019]

Sara is too much of a softie on this one 35% is what he deserves seriously, for not knowing his stuff also

[@misscxnception]

Who’s buying these products 😂

[@chrisbarry9345]

Nothing against the athlete but bronze in a track sport isn't gonna move products

[@JazzyMarineVet]

Dude is not a business man. He is not a good pitchman

[@anubusx]

He still managed to get a deal for 10%.

[@muhammadfarooqi]

lac of confidence.. otherwise he is! didn't you see he just let the world know ... ?

[@MrTibbs12]

Not all good businessmen are good pitchmen..a lot of successful people are relatively shy and socially awkward

[@kenrickwilson9845]

This is a waste of time

[@Alice-ui9oy]

Responding to all the commenters here baffled by how this deal went through- Did you not all notice he is Irish?!! 😂😂😂

[@hurbrowns5397]

"Yeah no"... Classic Irish

[@PatriciaMurray-ce1zh]

Your comment on being irish is very unkind ..if you haven't got something kind to say ..say nothing

[@dadaabiola2474]

Why can't he just write things (Financial values) down on a sheet of paper! 😢 It won't devalue yourself doing that.

[@saintjimmy456]

Based on 20 years worth of episodes where not one person has done that, I imagine they aren't allowed.

[@dadaabiola2474]

@@saintjimmy456 Thanks but hurt to see people struggle through nervousness like this

[@Unborn-Stillborn]

​@saintjimmy456 they're not allowed bring any documentation into the den. It must be in your head ..

[@kiingrasta]

How Sara a dragon an got played. She went from 35% to 20% an then give another 10% back at 12mos. I wouldn’t won’t to work with her.

[@Frankie-tc1bh]

She's kind, is why she did it. He's not swift enough to get what she's offering.

[@Frankie-tc1bh]

He was bright enough to bring an athlete to vouch for it and Sara knows his product will sell on TV.

[@Tako101]

Only Bronze??

[@edwardoleyba3075]

So, an Irishman who, (presumably) hates the English uses an Olympic athlete from Britain to “endorse” his product? 🤮🤮

[@Unborn-Stillborn]

Wow !! That's some serious generalisation and stereotyping ..

[@jezcorrigan651]

What a bizarre thing to say - which actually says a lot more about you than you could imagine. Bigots tend to think everyone else are also bigots

[@seanjosephhayes]

Ridiculous comment. 🤦🏻‍♂️

[@Khonnell66]

Bit of a generalisation. My Irish dad who is married to my English mother doesn't hate the English 😂

[@edwardoleyba3075]

@@Khonnell66 . My Irish Mother, married to my Polish Dad didn’t hate the English too! She taught me to recognise the grifters though!