Sports, SRK, Influencers: Castrol’s Media Strategy Decoded

In a strategic decision, Castrol India onboarded Shah Rukh Khan as brand ambassador earlier this year and in collaboration with the super star, the company relaunched Castrol EDGE. This marks a significant shift in the brand positioning narrative from a protection-oriented lubricant brand to a performance-driven brand. These decisions also highlight Castrol India’s focus on advertising and marketing initiatives to drive product sales and expand national reach. In a chat with Storyboard18’s editor Delshad Irani, Sandeep Sangwan, MD of Castrol India and Rohit Talwar, VP and Head of Marketing at the company, breakdown the brand’s advertising and media strategy.
Watch the full conversation on Media Dialogues With Storyboard18 on Wednesday, Saturday and Sunday.
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