Spotify Algorithm Hack | Facebook Ads For Music

[@nylophone5730]

I've spent lockdown binging on tutorials about how to promote your music and this is hands down the best channel I've come across. You're one of the precious few who don't come across like a motivational speaker. Just cold hard data.

[@VishalPawarMusic]

Not yet. You haven't seen JOHN OSZAJCA then

[@RyanVictorMusic]

You are by far the only artists who's literally taken the time to educate your fellow artists by showing a step by step guide to setting up the ads campaign. This is great information. Thanks for being generous and sharing it. God Bless.

[@AndrewSouthworth]

Thanks Ryan I appreciate that! Glad the information is helping you out.

[@voltage9240]

I gotta give it to you, you’re the f****** goat, you’re really out here handing out gold!! Keep it up bro!!

[@AndrewSouthworth]

hahaha thanks man I appreciate that! Glad you're getting a lot out of my videos.

[@dreaminginnoother]

It's amazing that after years of not knowing wtf to do to promote my music, all I had to do was find your videos and I now have a game plan. Feels good to have some idea of what to do.

[@fantomfeelings702]

This guy gives the best marketing advice

[@daydreametiquette]

Hey Andrew, I honestly love your tutorials on Facebook ads - I think they're the most direct and clearly explained ones out there for this type of thing. One thing I'm finding difficult to visualise however is the overall order in which a promotion should operate. For example; Do you start with an awareness campaign of certain groups to see who engages the most, then create a look alike from there and continue on or is a cold conversion fine to go with? I imagine it's just lots of practice with tweaking to see what sticks rather than a set order.

[@AndrewSouthworth]

Thanks I appreciate that! I try to be as direct as I can :D. So in this case I did run a pre-launch campaign with the Marcel video (shown in my last DistroKid video). I ran it to Post Malone fans, and from the engagement on that I was able to talk to some people and ask what music they like and what artists they think sound like the song. That gave me some ideas to use as targets for the. main campaign come launch day, and 99% of the traffic was pushed to a cold audience - for some reason my retargeting didn't perform as well as the cold audience. So the Marcel campaign was basically exploratory, but it did get me a lot of new Instagram followers and resulted in some genuine conversations with people. Research and testing in itself is still pretty valuable even if the retargeting doesn't work out well. But every song is a little different. I'm always testing new ideas to see what works, so it really is just lots of practice and tweaking. With experience you get better at predicting and researching though.

[@daydreametiquette]

@@AndrewSouthworth That was an excellent response, you've really cleared it up for me! Thank you so much for taking the time to explain the process - It was super helpful.

[@AndrewSouthworth]

Awesome! Glad it cleared it up for you.

[@Donelomusic]

I think this guy gives the best marketing advice.. am on the road can't wait to get home next week to start.. i wanted to give up on facebook ads, but i believe on ur information.

[@AndrewSouthworth]

Thanks dude I appreciate that!

[@BENJIVICE]

Loved this strategy Andrew! Would be next level if they had a "audience behavior" of ppl who frequently save/follow on spotify

[@AndrewSouthworth]

Thanks dude! Glad you dug the strategy. Yeah I know, or even better if we could embed a Pixel on a song or profile in Spotify to trigger conversions for when people do certain actions. You can kind of do something similar with a download gate, but its expensive and looks very scary to the listener due to all the permissions needed haha.

[@RickCourtneySongs]

dude- thats some deep stuff...... I understand ROI more than anything- shorterm and longterm and its all about the longterm created by gains of the shortterms....

[@shapeofthesun]

This is similar to what happened with my recent single. It did ok for the first 2 weeks. Then it got put in a bunch of Release Radars and the streams shot up. I would agree that saves and save rates are very important.

[@AndrewSouthworth]

Awesome man! Yeah it totally works as long as you have a solid enough song and you're targeting the right people. Its worked for several of my releases, your releases, and several other artists I run ads for.

[@kimberlytownsend]

Oh my goodness. Are you about to change my life? Thank you for laying this out in such a clear way - can't wait to soak up all you're sharing.

[@Hampton_hall]

I never comment, but I had to on this video. Super helpful content my friend. You're straight to the point and you don't spend a large portion of the video with irrelevant commentary like most people. Keep it up bro!!

[@AndrewSouthworth]

Thanks Hampton! I try to get to the point when I can haha.

[@takla9256]

I think this the best marketing / music channel on KZbin. Others talk but just talk you talk knowledge and show it too. Good stuff

[@AndrewSouthworth]

Thanks dude I appreciate that! Glad you’re enjoying the channel 🙌

[@takla9256]

Andrew Southworth for sure 🔥 keep making these types of videos . Always trying to learn new marketing ways/ techniques

[@ConradAshtonMusic]

These vids are so good!!! Far too many people doing similar talk too much or want you to buy their products or courses and all that whereas you don't you are so genuine and just wanna help people! Literally giving out gold man!! For FREE. Unbelievable.

[@AndrewSouthworth]

Hey Conrad, thanks so much! Glad you're enjoying the videos. While I do also have products and a course that opened for a small batch of beta-testing students last week, and a new Patreon page, I try to give out tons of value for free. While I was learning this stuff I was pretty annoyed at how nothing was just laid out for free, everyone had a paywall to get ANY information. So my perspective is give out enough where people could take what I teach and run with it and get great results, and the courses and Patreon stuff is for people to get a more thorough step-by-step process and keep up to date with everything i'm testing. Some artists have been able to completely replicate my success with these videos, others need a more guided approach either because they don't know the basics or they just want the full package of knowledge and some of my insight.

[@Tillaszn]

Just wanna tap in and give your community a lil insight on your methods. I've been following along and implementing your methods for my new release for the past two weeks. My new EP that I released last Friday has been able to generate 5k+ streams and counting so far within one week. I've just been added to some more release radar playlist and the numbers are starting to spike. Hopefully discover weekly and editorial playlist are in my future! If you guys are skeptical on his advice or fb ads.. they actually work especially if you want real organic streams/ build your fanbase. I haven't even touched on the increased engagement on my IG or engagement across my other social media accounts... thats just streaming numbers. Just create good music and target your ads properly folks. Keep up the great work drew.

[@AndrewSouthworth]

Hey man, thanks so much for this insight! Glad you've been seeing great results with this stuff. I've totally seen people who are skeptical about this stuff, but when you put good music in front of the right people in the right places its incredibly effective. As i've tested this with multiple artists i've seen it work with almost anything. Sometimes its more expensive, sometimes it's cheaper than my own music, but it always works to some degree.

[@vinobeats]

dude I’m learning lots from your channel, I’m really glad I put aside that your music isn’t necessarily for me but the info you have is immensely valuable, you’re doing amazing work. Gonna save up to support you in some way and return the reciprocity

[@justinnelson9065]

Andrew, you just gained yourself a subscriber. This is some of the most informative, well thought-out, and useful content around this topic I've found on the internet. I appreciate you sharing your knowledge with us publicly. I have a single release coming up next month and will certainly be approaching it with this strategy.

[@AndrewSouthworth]

Hey Justin, thanks for joining the channel! Glad you found it helpful, hope you get the same results i'm getting.

[@WarriorsofGodshow]

Hey Andrew, love the videos man. As a new artist, who knows little to nothing about ads and promotion, I definitely appreciate it!

[@AndrewSouthworth]

Thanks dude, glad you're getting a lot out of the videos!

[@legendaryc.s.t7135]

Bro I’m not gon lie. I spent a lot of bread 🍞 tryna get the type of gems you droppin 🙏🏾, Big Blessings 💯 👑

[@prls3081]

Wow - after 1.5 months after the release I calculated roughly how many times someone who came from a facebook ad listened to my song. Currently they listened 7.5 times to it... thats pretty awesome. The number still grows, maybe I can reach a point where I get my money back

[@SamSteiner]

Wow, man. Have watched quite a few of your videos and THANKS for that! I watch other channels like Damian Keyes or Burstimo, which are also great. What I love here is the real STUFF! Showing step by step how you do things. I get the feeling I recieved something I can take and put straight to use. Absolutely love this! That is NEXT LEVEL.

[@SelbstmordGMBH]

I thrive for getting my Band going after some awful musician changes. Your content is Gold for that. Thank you for all information and pure value you put out to us.

[@shaunredlake]

These videos are absolutely incredible Andrew. Delicately explained, crystal clear and no messing around with valuable information. Thank you so much. Your music is bloody awesome as well might I add! :) Take care x

[@AndrewSouthworth]

Thanks dude! I appreciate that, glad you're getting a lot of value out of them. Also thanks about the music :D

[@shaunredlake]

Andrew Southworth haha you’re welcome bud :) I’ve been shouting about you to my peers! Have a lovely day! X

[@LEWSAMUSIC]

Thank you for this, one day I had 150 clicks on a landing page for platforms and no clicks to the music platforms. By splitting up ads and doing links straight through to the music I know all the link clicks are going to the music.

[@a.c.a.6557]

You better sing! I loved the little snippet of your ad where you were singing over your song. You sounded great! The song sounds great too! Thanks for all the valuable information! ~Alicia T.

[@AndrewSouthworth]

Thanks Alicia! Yeah I do sing in most of my songs. If you hear a man's voice in my music, with the exception of Chains and Neutron, its me.

[@EamonSefton]

Brother your videos have inspired me to do a total 180 on music promo. I was about to pay a playlist pusher and now I feel like I have a real plan.

[@gurubambinosounds9344]

Amazing strategy as always Andrew! Thank you for sharing Just have one doubt regarding Audiences targeting: Why did you use different artists on interests (such as Linking Park, etc) instead of using Lookalike audiences from your previous conversion campaigns which tend to be more effective? Is it because this song is different in style from your previous ones? Why didn't you "take advantage" of your previous data collection on your pixel and started from scratch? (yet with amazing results) Once again Thank you, x

[@johnkilpatrick93]

Thanks for this video Andrew, massively insightful. I'm in the process of setting up a campaign for next Friday. Do you find (as I have) that service like linkfire/feature fm can cause a significant amount of dropoff (sometimes only 50% clicking through) and that it can be more cost effective to link direct to Spotify? Obviously there is the pixel tracking benefit, but I'm not sure if it's worth it if means approx half of ad clicks don't reach Spotify. Really appreciate your videos man 🙌

[@AndriSoren]

Another epic tip! Thanks, Andrew

[@farmerjones766]

great content, thanks a lot for sharing! but i always gotta keep remember me that the main goal is to create great music, otherwise every promotion won't help...

[@AndrewSouthworth]

Thanks! Yeah totally. You need a great song or album to promote for this to be effective, no getting around that! The only slight difference i'll say, is that you don't need perfection. As long as the song is at least 80% as good as anything on thats popular, you can promote it with pretty great results. I'm a curator on SubmitHub and I find SO much music I don't like at all thats insanely popular, and I find SO much music I think is fricken fabulous that gets almost no traffic. 80% is of course just a rough number. The song just has to be good enough to basically fit on a playlist with 'pro-music', and blend in as if it was also 'pro'.

[@NicoSantanaMusic]

Amazing breakdown and insight. Thank you Andrew

[@AndrewSouthworth]

Hey Nico, thanks so much! Glad you found this helpful.

[@sym214]

thanks so much for this video. May i ask, how do you create a conversion event for your hypeddit smart link click?

[@ViniAndradeMusic]

I couldn't understand this too... Would be awesome a video on that!

[@BrandonShere]

Great video man! Love this strategy!

[@AndrewSouthworth]

Hey Brandon, thanks man! Hope you see success with it.

[@jonnybennett7091]

hey dude! thanks so much for your videos - I've watched them religiously this year and they've been so helpful. quick question though - have you ever encountered this method not working? i.e. getting lots of new listeners and not spiking the algorithm? has worked well for us this year and assumed it would be similar on our new single. ads have pulled in around 800 listeners in week 1 and running at about 40% save rate but not seeing much of a spike a week after release.

[@AndrewSouthworth]

Hey Jonny! Glad they've been helping you out. It definitely doesn't ALWAYS work, or at least not always the same. There are a lot of other variables we can't see, like song skip rates and how long the listener spent on your profile. Typically if a song has over 1,000 saves, over a 50% save rate, and a stream/listener ratio of over 2.5 i've seen it get a Release Radar boost . Sometimes it takes more than that, and sometimes it takes less. I'm sure the amount of playlists users add you to plays a factor as well, and i'm sure how closely the other songs in the playlist are correlated matters also. For Discover Weekly i've seen 10-15k streams and a 50%+ save rate to get on it, but other people have told me they got on with less streams and a worse save rate, other times people hit those numbers and still don't get it. Once again, there are a million variables here we can't see. Some songs do better than others naturally, so i've found it can be useful to know when a song isn't going as planned so that you can adjust your strategy and consider switching to a smaller campaign, or on the flip side if a song is doing much better to double down and push it further.

[@jonnybennett7091]

@@AndrewSouthworth Hey Andrew, thank you for such a thorough reply dude! Guess in light of this it feels like it’s hard to strike the balance between creative freedom and chasing the algorithm, that it’s really difficult to get traction if the song doesn’t conform to an accessible length and structure

[@barryfelipe]

Congrats on the success of the song. This was a very educational and insightful video. THANK YOU!

[@AndrewSouthworth]

Thanks Barry! Glad it helped you out!

[@mlle_aya]

Thank you so much for this video! I will follow your method because lately I haven’t been getting good results with FB ads...and I realized that it was because I click on traffic instead of conversion 😅 For the smart link, does it work with Snipfeed? Looking forward to your answer. Thank you.

[@AndrewSouthworth]

Never heard of snipfeed so I’m not sure. As long as you can track conversions and set up a custom domain it would work. Most people use ToneDen or hypeddit.

[@themodernworldband]

Thank You Andrew. Have been searching for this information for years! Your videos have changed my band's fortunes around. I have a question which I'm sure a lot of us share and would be so valuable. Do you know what the minimal amount of streams in week one is (after release) to trigger the Discover Weekly algorithm and get that boost? We just released a single and got just under 1000 streams in the first week. Great results, but wasn't enough to trigger the algo, so just wondering based on these results how much we'd have to spend to get that extra push. Save rate is in the 60% area, average 2.8 plays per listener. Please like this comment/comment if you have the same question! Good luck people, and thanks again Andrew!

[@Unzyme]

I've been doing the same thing on KZbin, and it brings video views, but it doesn't really have much of an effect on Spotify plays, which are more important in the eyes of industry professionals. I will try your FB ad approach next.

[@GeriSzabadosMusic]

thank you for the valuable content you're putting out there! Have you ever tried advertising a Spotify playlist instead of just one song? If someone who opens the song with a free Spotify account they can only shuffle play your song. Which means it's gonna put a lot of random tracks from random artist there before you hear your song. But if you put your playlist with your songs they will surely hear your songs. Even if it's shuffle play

[@danaproducer]

You are the MAN, Andrew! I've watched this vid so many times cause I pick up something new each time. Is your badass, color-coded spreadsheet available anywhere to download? For free or for purchase or as an email signup CTA?? lol ;-). Figured I'd ask before manually recreating your handiwork on my own (and undoubtedly botching an equation or three...). Thanks as always for the great vids!!

[@AndrewSouthworth]

Thanks!! I think this is the spreadsheet you're talking about? Its a free download for email. hd.andrewonspotify.com/qb044s

[@danaproducer]

@@AndrewSouthworth THANKS!! That was it, indeed! I KNEW you must have had some sort of free download for email - smart! And that Hypeddit landing page with the email capture + spotify/tiktok follow is super genius. #legend. Thanks, Andrew!!

[@andreacolombo822]

Hello Andrew, super interesting video. I work in web advertising, so no probelm for me to set up campaigns and such.. but since we want to start some microscopic promotion for my band I have a couple of quesitons: - Why would you recommend stories over PPL or Video ads on the FB feed? (I ask because you can use those organic posts as ads, but you can't with stories) - Would you recommend pushing a song, a playlist or just the band's profile? Of course the best thing would be to test all these options, but our budget doesn't allow for too much experimenting :/ Thanks a lot Andrea

[@AndrewSouthworth]

I've actually started using more feed placements as well which can drop the cost further depending on the song, but for a while stories were performing best, and I think its because by default stories are played with sound already on and feed ads the sound is off. Typically I push a song when the song is brand new, and in between songs I direct traffic to my profile.

[@ricflomusic]

bro your channel is so so helpful and genuine. I'm signing up to Hypeddit right now and follow all your steps. Thank you!

[@remineutron]

Hey Andrew great video!! I'm a little confused on how you set up the conversion event for the hypeddit smart link click, how did u activate the event??

[@AnthonyShapers]

Same !!

[@MiKEY_SANZ]

He did a video about how to do the pixel with TonDen, i recommend just using ToneDen instead. I hope Andrew starts exclusively using ToneDen from now on

[@AnthonyShapers]

@@MiKEY_SANZ Yes I saw it ! Thanks!

[@nikhiliyer]

@@MiKEY_SANZ toneden can do this process for free right??

[@sjnicholson9035]

@@MiKEY_SANZ Guys I need help with this. I am confused. Anyone keen to help me?

[@mikmadeit313]

you always look disappointed at your streams in your thumbnails...in a good way... LOVE the content

[@tanglung4379]

ok but in term of money what is the return invest ?

[@AndrewSouthworth]

This isn't the type of ad you make money on, at least not in the short term. This is top of funnel fan acquisition. I should probably make some videos on this, but there are other methods you would use to actually profit from music. You CAN profit from these types of ads if you trigger algorithmic activity, but you should expect to run these types of ads at a loss.

[@tanglung4379]

@@AndrewSouthworth ok thank a lot for the quick response

[@EricJensenMusic]

Loving your content! How long do you make the ad (do you make a full 60 second ad or just 15 seconds since it’s for a story)? Thanks again!

[@ayMillmusic]

Thank you so much for sharing this! Super helpful!

[@adamdanmusic]

Very helpful. Thanks man. To clarify - were you placing this ad on Facebook stories? If so, do you recommend Facebook stories over Instagram stories for ad placement? Thanks and grats on the campaign success.

[@singalongwithtony]

Another great video, mate. Well done and thank you! I have an odd question, do you think this would work for kids music?

[@worth2worthnation]

Damn! Definitely service to others. It's easy for your followers to remain loyal followers. Keep it up!

[@JubyKing]

Hey Andrew thanks for all your videos. you give a lot of great information. love the channel. Quick question. On these ads that you ran how do you get the conversions to $0.10? did you set your cost control or did you average that based on your ad settings.?

[@AndrewSouthworth]

Thanks! I drive the cost down by creating multiple ad sets with varying audiences, each with several ad creatives. This lets FB test and figure out where the cheapest results are.

[@JubyKing]

@@AndrewSouthworth thanks Andrew. I will try the multiple ad strategy. Thank you for your help. 🙏🙏🙏

[@JubyKing]

@@AndrewSouthworth do you have to leave it up for a few days to get the cost down. I set up the multiple ad sets and still averaging around $.50

Great video dude! I remember watching your how to scream videos years ago, happy you still make such a good content! Keep it coming! 🤘🏻

[@AliceKovska]

Thank you for such valuable info! In the video you mention you selected all Spotify countries for this ad. Did you exclude any, particularly countries where ads are cheaper so they don’t eat the cost or did you not worry about that for this ad?

[@AndrewSouthworth]

Thanks Alice! I only exclude India from the list, but sometimes i'll put them in their own Ad Set with a budget cap. Sometimes Brazil gets out of control so I sometimes also separate that.

[@AliceKovska]

@@AndrewSouthworth thank you for your response!

[@quanhundon5399]

Very helpful thank you 🙏🏾

[@AndrewSouthworth]

Hey Quan, thanks I appreciate that! Glad it helped you out.

[@beeisbad]

Bro!!!! Where have you been all my life!!!! I love that you explain somewhat complicated things in a VERY informative non-techy transparent way. I just subscribed AND hit the like button! Now I'm gonna go watch your other videos on analytics and marketing!

[@AndrewSouthworth]

haha thanks so much dude! Glad you found this all easy to understand.

[@nicotineblack6916]

Awesome content as always, so much in dept information !

[@Isoldefair]

Thank you for all this info, incredible. I have a question though, when I see tracking campaigns with links to Spotify songs, the data from FB is WAY higher than that from Spotify. Let's say FB is reporting a thousand clicks to a song on Spotify and Spotify shows only 20+ streams of that song during that same period I'm wondering what could be happening? Thanks!!

[@Hunterwolf]

After being in touch with Spotify support that's what they said: "We're afraid that views from third party sites such as KZbin and other social media pages aren't credited on Spotify." We must missing something, because Andrew clearly got them!

[@onyxxproductions8187]

Several things can affect that. One is that if the person has the free Spotify account, they can't directly listen to your song on mobile. They can only shuffle. So, poorer countries may mostly have free Spotify accounts. The other is that they have to listen to at least 30 seconds of the song to count as a stream. And, another issue is that many people are reporting that events from ToneDen are not translating to Spotify streams. That was what happened with us. Over 200 conversions on ToneDen and no difference in streams. We are switching to Hyppedit.

[@mikestoyanov13]

bro you should have waaaay more subscribers, this is fire

[@amiammusic]

Hey Andrew! Great video! Why are you using Hypeddit landing page vs. just the Distrokid hyperlink landing page?

[@AndrewSouthworth]

Hey Daniel, thanks! I'm using Hypeddit because they let you embed the Facebook Pixel on the conversion. On the Hyperlink you can embed a Pixel, but you can't use it to track when someone clicks to go to Spotify. I've already talked to my contact at DistroKid and recommended they add some type of feature like this, hopefully they add it! Aside from that Hyperfollow is a fantastic tool to put in your social media links, and emails to fans. Its just not as efficient on ads.

[@ericn2012]

Hey Andrew, this is tremendous, thank you for sharing! I was wondering if you had follow up results with running ads from your artist page vs a "fake" label? Did the fake label outperform the artist page drastically?

[@MarkTiarra]

This is such great info. I really appreciate you sharing this!

[@JulienLavoieMusic]

I'm getting a lot of clicks in my ad but they aren't actually translating to plays on Spotify. I don't know what I'm doing wrong :(

[@nataliawrzos7144]

The same here. I think when iOS 14 has entered it rules into force to privacy and targeting audience this may affect conversion ads in some way.

[@ivanmahalel]

Very good job, bro! THANKS!

[@ronnizag]

I have to say i love those videos about ads for Spotify etc. I guess you didnt do any sepparation based on tiers of the countries but you target them based on artist genre? Based on your experience if we were doing ads for jbalvin latin kind of song what would you think would be Best plan for the ad? To Target the genre or the tier of coutries? Thanks a lot!!

[@IFechiMusic]

hi friend , im a new subscriber , been watching your nice videos , i subbed today ,,,,,, i have a question,, so i want to release my first original album, so my question is, what do you suggest will work better, ,,,,,,Should i promote the album with the already released Link?? , or should i promote the Pre-save link i get from my distributor??? hope to hear from you soon.

[@AndrewSouthworth]

It can be good to do a pre-promotion to get some pre-saves before the album launches, it also helps you do some audience research to find which audiences like the track best. Then when the album launches you'd stop the pre-save campaigns and go to already released links.

[@IFechiMusic]

@@AndrewSouthworth nice, would you give that service for your subscribers?

[@freehawaiisurfing]

Hey thanks for the info. Super easy watch! Your a good educator. Curious your thoughts of uploading a new song, album, to sound cloud or any free streaming service if your end goal is Spotify?

[@JustinFaze]

Awesome video! Is this process cheaper than toneden? & is it more effective than toneden? Please get back to me! I just started toneden & I love the few results I’ve gotten, but if I can save money & or use a more effective way I’d prefer to do that.

[@AndrewSouthworth]

Hey Justin, thanks! ToneDen is a great service, but basically they're just doing exactly what I do inside my FB ads directly. You're pretty much paying for the convenience of not having to learn it yourself. SO by default, this method is cheaper if you do it right. The performance is pretty much the same, since the ads are identical to how I do mine. However you can't do 'fancier' things like retargeting campaigns etc.

[@PRINCEMAJINVEGETA]

Hey man! How are you? Are you able to tell how to exactly link the Facebook pixel to a landingpage like toneden!? Mine is not working correctly (at all) and therefor I’m not able to run the conversion ads. Hope to hear from you man

[@AndrewSouthworth]

For ToneDen you copy your Pixel ID into the ToneDen link in the settings, and then in your ads you just use the View Content conversion event (in the ad set is where you add it).

[@SlobodanIOfficial]

Thank you, Andrew! This is a totally wonderful information. Because you spend $20 daily, how much did you choose to spend on each of 16 ads? Did you put a limit, or you let FB optimize this behavior? Thank you!

[@neverlong69]

What countries are you getting the most streams/conversions from? Your conversion rates are great but the regional payout rates are so across the board that it's the missing piece to judging ROI and effectiveness of this move.

[@AndrewSouthworth]

Depends on the song. Brazil comes up a lot, some songs the US is in the top 5 and others it barely gets hit, Germany Mexico and Canada all come up pretty my high. What I do, is if my ad is consumed by one country I’ll split them off into their own ad set. Or I’ll ad a just United States ad set so I can build up my home country if it doesn’t get targeted naturally.

[@Amp1771]

How does a big company like this fuck up this badly?

[@Tim_ArtistName_Tallent]

Hey Andrew, once you know your Ad with you singing along to your song performed the best, would you cancel the other ads moving forward, or continue to diversify and run multiple ads? Also,, how much $ per week was your initial budget for each of those 4 ads? thanks!!

[@ChrisMichaelMusic]

Hey man, fantastic videos! I've been told that uploading/releasing a basic demo prior to undergoing a campaign like this for a big single release also helps with Spotify's algorithm. Would you agree with that? I'm getting ready to release a handful of singles over the summer, but I'm wondering if it would be prudent to upload a three song demo of acoustic tracks beforehand?

[@officialclwmusic]

I am new to the online music market and willing to learn as long as I am making money from it. I totally agree with you on the appearance of self promotion compared to a label promoting your music. I need to know how much money have you made and the budget invested. Thank you.

[@AndrewSouthworth]

Right now a lot of my campaigns are break even on average. For example my song Socialize I spent $350 or so in ads and its brought in roughly $350 - I think that song in particular might actually be slightly profitable now, and it still gets hundreds of streams per day with no advertising. But the thing is, if you're breaking even on your ad spend you're essentially growing your audience for free and long term that means profitability. My song Dreaming is getting near the break even point and will likely be profitable in a month or so. My newest song Chains will likely be running at a loss for weeks or even months, but eventually the stream count will grow high enough where it breaks even and then anything after that is just profit. When you first start this you'll likely be running at a loss for a while, unless you jump right into selling merch and stuff. Thats why its important to have multiple revenue sources, for me that includes KZbin ad revenue, SubmitHub curation, Sample Pack sales through my company Genera Studios, and course creation. Your other income sources fund the startup that is your music, until the music itself starts to fund itself.

[@officialclwmusic]

@@AndrewSouthworth Ok, thank you.

[@jeanpaulmaksoud4411]

Súper helpful bro. I tried funnel strategy and also did Well. Are you recomending to run the ads with another account? Because I have consider doing that

[@vinnyfrancoslovechannel]

Andrew southworth for president

[@luiszapiola355]

Great video !!! Did you also set the ad on FB stories?

[@AndrewSouthworth]

Yeah I used all story placements for this. Although 95% or more ends up showing on IG, it sometimes finds cheap results on FB or Messenger stories.

[@lawrencefancelli9138]

Ok I had a similar algorithmic boost with one of my songs, but that caused my save rate to drop, probably because Spotify still isn’t pushing the music to the right people, as shown on my Fans Also Like section which is still not very accurate. How do I solve this?

[@AndrewSouthworth]

Actually it’s pretty normal for your save rate to drop a lot after getting on algorithmic playlists. It could go from 60% down to like 15% after getting on them and that’d be normal.

[@Fercomusic]

Very nice video! I seen you have playlist too. Can I send you a demo to your playlist?

[@AndrewSouthworth]

Thanks dude! I have a few decent sized playlists haha. Usually I try to keep all music submissions to SubmitHub, but i've seen you on my channel several times so you can just DM me on IG or send to my email address ([e-mail]). No promises on if it makes it on, but I will check it out and if its a good fit i'll add it!

[@Fercomusic]

Andrew Southworth you are welcome! Yeah I tried out ads technic on my new ep. I started to run those with little daily budget. This conversion is very cool! 🙏🏻

[@TittyBingo]

Dude, I was running ads like a reckless lunatic. Thank you.

[@LuiSalazar]

Hey Andrew! I sent you a message on Instagram, but in case you don't get it, I'll leave a comment here. I'm a little confused about Facebook Pixel. I recently set up a Hypeddit pro Smart Link to connect to my new single on Spotify. The Ads manager is saying I have to verify my pixel by either editing my website's code or using Google Tag manager. Do I need to edit my website's code even though I'm using a Hypeddit smart link? I'm not seeing how the two are connected. I put my Pixel ID in the Hypeddit smart link, but don't know what to do from there. Thanks!

[@lost_valley]

Not surprised your new single is doing great, that track sounds awesome! ...just wondering why you prefer Hypeddit over Distrokid Hyperfollow, never tried but Hyperfollow is supposed to automatically add followers as they click the spotify button

[@jusinabus]

Hi Andrew! Once again thanks for the awesome video! Just wanted to ask if there is any difference between using Socialize and something free like the distrokid hyperfollow page. If so, what are the benefits that socialize provide that these other pages cannot provide. Thanks in advance!

[@Labackmusic]

Hey Andrew, you are so cool ;) is it more efficient to link directly from ads on platform (spotify, apple music) one ad per platform ? like Lucidious seems to do

[@AndrewSouthworth]

Do you mean make individual ads for Spotify, and for Apple Music? If so, then yes haha. The Apple Music campaign I show in this video actually has their own videos, the only difference however is it says 'Stream on Apple Music' with the Apple Music logo (following their branding guidelines of course). I wouldn't blend them together, you want people to know where you're sending them. Its okay to have them on the same landing page link I think though, like I have on the Hypeddit landing page.

[@Labackmusic]

@@AndrewSouthworth Yes Andrew and Thanks, I think about making individual ads, one for Spotify and one for Apple music... so it links directly to the streaming platform, instead of adding a landing page.

[@AndrewSouthworth]

So you CAN go straight to platform with a link click campaign, but you'll get a lot of clicks that don't result in streams. A few months ago I did a campaign, and after $40 of ad spend and like 600 clicks, the song only had like 10 streams. I believe a few accidental swipes and/or bots were the first to 'click' the ad, which caused Facebook to see super cheap clicks and then proceed to find even more accidental swipes and/or bots. So be very careful with link click campaigns direct to platform. You can do them safely, but you'll usually want to use a LAL audience, or a retargeting audience to do it. At the very least watch your Live Spotify stream count on the first day to check things are working out okay.

[@Labackmusic]

@@AndrewSouthworth I understand, it's more powerful with conversions, Thx Andrew 🙏

[@Itsopvious]

Andrew Southworth why do you think it worked better when you used a landing page instead of sending the users directly?

[@monalisayrodrigo]

Ran our first campaign with your advice and it did great, thanks! Now on second campaign, but the priority and mid markets have been stuck on "learning phase" for a couple of days, with almost no clicks. Is this normal? Thanks in advance, Andrew.

[@santz5621]

Well done I love how you include rreal life. Examples all love one love

[@AndrewSouthworth]

thanks! glad you enjoyed it, hope it helps.

[@SeizureMachine]

Thanks for the great information Andrew. Have you heard of toneden? it lets you create landing pages just like hypedit with pixels and everything for free.

[@rikkardo1980]

it doesn't look is free at the moment

[@leilasunier3294]

Should I focus on traffic ads first and then introduce conversion ads? Or do you think it's fine to start on conversion ads?

[@AndrewSouthworth]

I’d start with conversion ads. They just work so much better than traffic ads.

[@Plugplugplugokayokay]

Hey bro you should list all platforms all platforms paid differently some pay more

[@nylophone5730]

7.43 Hi Andrew. I'm using toneden for this process as suggested by you. When I get to this part of the process I don't see custom conversion event. Any chance you could tell me what I might be doing wrong, or if I'm even supposed to see that option here for toneden?

[@AliBlaBla]

mr andrew. So if you send people to spotify (which can be done with URL redirector/pixel), it opens the webplayer. From what I gather though, the user needs to listen to more than 30 seconds for a stream to be counted. So even if you get mad cheap cost per click, if those people dont actually like it or want to hear, its a waste of money right?

[@AndrewSouthworth]

Exactly. Thats why I use the Hypeddit landing page, if someone goes through two clicks to hear the song they're probably very interested in actually listening to the song. If you send traffic to either a bad song, or send the wrong people to it, you're actually hurting the song because it increases your skip rate. The nice thing about my type of ads is people only make it to Spotify if they're already invested into hearing the song.

[@gaellanbrown6307]

I'm having trouble setting up the actual Facebook pixel using Hypeddit's smart link. Facebook is saying the pixel needs to be verified and the code needs to be set up but I already inputed the Facebook pixel id into Smart Link. Need your help man!

[@AndrewSouthworth]

You're gonna love tonight's video!

[@Taoyth]

Hi what is stream and running stream? I am a bit confuse, with that. Good content man!

[@AndrewSouthworth]

Thanks man. Basically streams is the amount of streams that day, running streams is the sum total of streams.

[@punkangel112]

Heey Andrew, really loving your vids bro! Helps me allot. Just a question, I released my first single for this project. So first song ever on the spotify account, I notice my streams are not that high, but 20 cents per converstion, still not every conversion leads to a stream. Its around 20 - 40 a day, whats your advice on starting from scratch? Thank You!

[@backdoorfunk3481]

Great stuff Andrew! If I'm targeting followers - do you agree with Toneden that I should link to the artists page instead of the song?

[@AndrewSouthworth]

If you're trying to grow followers, linking to the artist page will be the better option. However as a tradeoff the song won't perform as well.

[@BraNNueLIFETV]

Great job. I saw that you talk to Kyle from indeprenuer. In your ad sets, you focus on one artist, not a bundle. Why did you choose to narrow your audience search?

[@AndrewSouthworth]

Thanks! Yeah that was a fun talk, he's a great guy and very knowledgable. I chose to do one artist because the audiences were large enough, usually I aim for over 1 million people in the audience. I think in my Hollywood Undead audience I may have had several related artists to bring the total up closer to that 1 million target. If you have unbalanced audience sizes in ad sets FB has a hard time properly split testing them. The other reason is that this was a weird song, it was very hard for me to think of enough artists to target haha. Even Linkin Park and Post Malone were kind of a stretch. Figured if it went badly i'd adjust, but it went so well I just didn't want to tweak it further.

[@BraNNueLIFETV]

Andrew Southworth those are huge audiences, especially post Malone. Did you narrow it down or just left it as is?

[@AndrewSouthworth]

SO i'm checking now, looks like Spotify and Post is a 10M audience, LP is a 7.5M audience, FOB is a 1.8M audience. So I didn't do a good job of balancing them out apparently haha. But it all worked out. I'm constantly tweaking and trying new things. You might find you need a more targeted audience, or a broader audience to make your promotions work. The nice thing is that with conversions FB will continue to optimize, and you can train a LAL audience off of the data. So I bet if I just ran my ads to everyone that has Spotify, it would eventually optimize itself into finding the right people at a good price. But i'd probably spend more money in that optimization process.

[@apreski]

Awesome video. Congrats on the single

[@jswitay]

Thank you so much for this!!

[@centani2073]

I got the hypeddit pro service and added the Facebook pixel but I don’t know how to set the conversion on Facebook. Hypeddit doesn’t show up. Any help?

[@KyleOBrienmusic]

Killed it again, thanks!

[@AndrewSouthworth]

Thanks Kyle! Hope it helped you out.