How to Promote Your Music on Spotify with Facebook Ads (2025)

[@AndrewSouthworth]

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[@Dominic.Vocals]

hey Andrew, meta ads seems to populate 14 "sitelinks" under the "ad creative". is this something we should turn off

[@Spitty95]

Make sure your adblock is off when testing pixel events!

[@cloudshaifr]

this wouldve saved me so many headaches🤣

[@cblanchhiphop]

You single-handedly carry indie music education. Can't count how many times your name has popped up when talking with other emerging artists. Keep it up man!

[@realjravage]

You are the best Andrew I have been using Facebook ads for many years now and I’ve gained a lot of streams. Thanks to you. Keep up the good work, man.

[@RAPSTAR7LLC]

Great video, Great clarity on how to used "DUIPLICATE" and " QUICK DUPLICATE".

[@RobSprance]

This is so very helpful. Thank you! Question about the formatting of the video ad. Do you have guidelines a template you can share as to where the video in a frame should be lined up so that it works in both Reels and Feeds? I like the idea of one format that works for all but not sure how to line things up.

[@pauzulgrotesque]

Just in time! I am planning to release some singles leading up to an album for 2025. I was thinking of hiring your agency but maybe another go at doing meta ads myself will work. I tend to get .80 and up per conversion. I think it's just my ads itself, they're just the artwork but animated. I was also maybe thinking of going for consultation if i'm stuck.

[@isaac-739]

I read a really good book by a Spotify artists called Jend. It’s called the independent artist blueprint or something like that. It’s only like 150 pages and it was the best read of my life. Before I was getting like 4$ per conversion and now I get like 20-30 cents. It also has a lot of other marketing strats that are pretty useful too. I would really recommend that book rather than paying someone else to do your ads if you’re really serious about it

[@MrAlwaysOnTen]

Drop the money for him to run the ads but also a consultation first

[@keepingkindmusic]

Hey, just want to thank you for taking the time to explain this so well. This playbook has been working for us even though we are still dialing things in.

[@belovedbinge]

Thanks so much Andrew! Not only for the very clear instructions, but for the pep talks while dealing with the clunky Meta platform. So helpful. We set up our first set of Meta ads. Fingers crossed!

[@nanobii]

One of the ads I've been running is doing 0.06 USD per conversion following your advice, which is insane! It's doing so well it's got me worried something is off 🤣 The other ads I've been trying end up around 0.4 so maybe this one in particular just has the exact right hook and audience. It's all "tier 1" countries. It leads to a Spotify playlist and I see a lot of adds to that along with streams of the first song (that plays in the ad).

[@zelmar]

Andrew, you are a legend!

[@AndrewSouthworth]

Thank you!! 🙏

[@babybennettofficial]

Hey Andrew. so once finished creating the ad sets and you're ready to upload to start the campaign. should you upload all of the ad sets together at once or 1 at a time through out the week?

[@OjanMusic]

Hey Andrew, my last campaign went really well. thank you for the guidance. about using three different videos, I did that. However, I found that Facebook ads only used one of them. It’s got all the hits while the other two were not really used at all. I’m very pleased with the results of my ad campaign over the last year. However, I feel like the use of that one video over the other two by Facebook was pretty random. I’m looking forward to the ad campaign for my next single However, I feel like I can go into it just as confidently with one well produced video snippet. it’s simply more work producing three, high-quality video snippets and I don’t feel like it’s worthwhile. let me know your thoughts. Thanks again!

[@DanvandenBerg-h4x]

This video is gold! Thank you so much for taking the time to do this. I don't understand why Meta (supposedly the best for advertising) is such a complicated thing. However, with your explanations, I succeeded. Thanks again!

[@AG-ye6pv]

Thank you so much dude! Appreciate this beyond words! Will thank you in my Grammy's speech!

[@AndrewAlarcon17]

Always a big thank you for these videos. What are your thoughts on tracking deep links used in these ads?

[@janibalofficial]

Thanks man, everything explained very clearly✌✌

[@TitiJackys]

Thanks mate for this quality !

[@midnight8552]

Hey Andrew, just read your book. Thanks for the resource! QQ - Do you have a video where you detail how to do this if you haven’t yet released the song you plan to promote? The videos I’ve seen you put out for this topic have all been with already released songs, and not future releases. Thanks.

[@joynwachukwu-qn6nd]

Thank you Andrew. Your channel saved me. I need your help please I followed your directives and set ads for my song It's getting link clicks and page views but none of the streams and views have reflected on Spotify. It's getting link clicks and page view but Spotify listeners and number of streams is not changing. Number of streams on Spotify remains the same What course be the cause? I would deeply appreciate your response

[@colorfulmess9692]

I had the same problem. It all started last summer and since that I get zero streams. Spotify's earnings are going down the hill and it's been already years like this so I don't see any reasonable reason why would they pay us (independent artists). Every sales man cares about him and his family first, not about strangers and that's okay I guess

[@Cesar.Liberty]

Check on META Ads your link to the landing page and that the pixel is correct...test if the landing page is actually ending people over to your spotify song. with all the artists I work with this is a regular mistake... with this type of campaign you only will get good numbers with streams saves

[@joynwachukwu-qn6nd]

@Cesar.Liberty ok. Please, how do I create the landing page to get saves?

[@JudesKetchup]

Big Thanks !!

[@Sheriffvlogs]

Do you know if the new spotify for creators means you can only post podcasts because I'm seeing other types of content that are not podcasts like austin evans and Corridor Crew videos on spotify.

[@NicholasSosin]

In your experience is there a minimum budget for ad spend that will break even?

[@houseofgroove_]

don't understand because on my meta, it does not count the view content? If people go from ad to spotify application, it does not count as a view content, only page content

[@AlexSaheli]

Ty, Andrew, I watched just in case there were any major changes :D hug, kiss on the nose \m/ I recently joined a music marketing school in hopes of getting the full picture of how the music artist business should look like. Was a bit dissappointed cuz it's basically facebook ads and email marketing (they didn't even have the module on how to collect the list :< ). Man I wish some good person created a video like "this is how your artist music business should look like". Probably gonna work 1 on 1 with some1 to close the gap.

[@cashworld-music]

you're amazing bro. thank you for ur time fr

[@redlightclinicdrummer]

So did you say we go back and delete whichever add isnt working the best near the end of the month?

[@TYonhaerDE]

Hi Andrew, thank you for this information! I just tried to run my first ever FB ad and found some problems. First of all, when I only choose IG placements i get an error saying that i need to have atleast 6 placements (i can't choose stories, reels, feeds and explorer as my only options), do you know why this is a problem? Also when i have 10usd as daily budget, there is errors saying i have to largen my audience (when i have 8-12 million audience reach), how come this is a problem? As always thank you for the great information! Keep it up :)

[@daveyasprey]

pixel not showing up at all in my ads manager. Just telling me to 'connect data' when i click overview. Any suggestions please?

[@LXNDRU]

Normally you have a Business Portfolio ID, you also have an Event ID, and another ID for your Ad campaign. Maybe you’re using the wrong ID (also called Pixel). Andrew will correct me if I’m saying nonsense.

[@koroushthegreat]

@AndrewSouthworth, following along step by step & when I get to the multiple ads section around 15:00, when I duplicate I am not given the option to delete the existing video & add new video. Any advice?

[@joelsgotthekeys]

This is gold! I'm gonna put it to work!

[@Musashimaru42]

Sorry if I missed - how long video should be? Thanks for a great content 😉

[@gombocrecords3347]

What's the difference between engagement conversion campaign and sales conversion campaign?

[@philippley29]

Hey Andrew! I found that it's quite hard to target more specific audiences with similar artists because Meta doesn't show those artists in the interests window. For example Jacob Collier. What should I do if those artists who represent me best, aren't existing in Meta?

[@keyhan.music.official]

Thanks for this Andrew! What's a good CPC? I'm currently getting $0.23 ffm clicks.

[@wakeelhimself4503]

Thank you so much Andrew may the lord bless you Just wanna ask, my song got taken down after doing playlist pitching now i wanna do full meta ads for my songs, is this a good idea? Just do meta ads only ? Pls help me out

[@PaulBillJr]

Can you do this with an ep and/or album link?

[@jorrharris]

Would also like an answer to this

[@AndrewSouthworth]

Yeah! Although I wouldn't use the EP / Album link, instead use a track link that's on the EP/Album. The EP/Album links do not autoplay, but track links do.

[@jorrharris]

@@AndrewSouthworth that's what I figured, thank you Andrew!

[@MrAlwaysOnTen]

So a personal website and cloud flare isn’t needed anymore?

[@AndrewSouthworth]

Nope!

[@MrAlwaysOnTen]

@ mm!! So should I make new events and unhook everything from my hypeddit account besides my pixel?

[@VishalPawarMusic]

This one is best for beginners

[@AcornTheory-v1p]

Unfortunately I'm getting stuck toward the beginning of the process because I can't find a "pixel" under Events Manager. It looks like Facebook changed this process very recently and this section of your video is no longer relevant? I would appreciate any guidance, thanks for all the information you are providing.

[@AndrewSouthworth]

No it’s still the same. Most people will have this already setup but 10% or so won’t. It sounds like you don’t have a pixel setup yet, so once you create a new one the rest should follow exactly the same. Or very close. Facebook always has 3-4 different versions going around at a time. Each have slight UI differences, but it should be 99% the same.

[@constantinosnyktas]

@@AndrewSouthworth Hi, I can't for the life of me understand the creation of the pixel proccess. Thanks for the great video btw.

[@prodspyynz]

@@constantinosnyktas same here it doesnt say it anywhere

[@gombocrecords3347]

how long should the video ad last?

[@ToHerbiarz]

Hey Andrew, every time when I run Spotify Facebook ads campaign I get clicks, but not actual listens on Spotify. I used Toneden and Facebook pixel. I targeted places you recommended and my country is Poland (I rap in polish). What could go wrong? I can't see any growth in listeners, last time I run campaign for 7 days, 10zł budget per day. I heard about this problem when you target countries like India, but what can I do if my target is my country and it has no sense to promote in other countries? Salute!

[@ToHerbiarz]

By the way I remember when I promoted album in 2022 with your methods and had actually pretty nice results. I had been on spotify curator playlist for about 3 songs, so like 3 months. Thank you for content and information you spread 💯💯💯

[@dannycheesegromit]

Thanks for this video, it's really helpful. Just wondering, can you use the results from your campaign to generate lookalike audiences? And is it worth using lookalike audiences, or would the results not improve much?

[@zfdotprod01]

hi andrew, do you have any thoughts on using companies like symphonyOS? they setup your ads automatically for you and adjust as time goes. Also is 7 dollars a conversion high for the learning stage if im only targeting specific cities and not countries? Thanks!

[@connorgough2356]

7$/conversion is never good no matter how specific your target audience is please stop the campaign immediately and do more research

[@nbskole]

@@connorgough2356 for the learning stage i think $7 is fine

[@Ghames69]

how come i cant find that pixel numbers ?

[@sd_boy]

Meanwhile, me and my advertisement, which had 2 clicks after 4 days 😂

[@NTHR33]

I need you help it is telling me to set up a conversion I don't know what to do

[@basil_kewes]

Thanks bro

[@saint-dizzy]

But shouldnt you make custom events so you can check which platform the people are clicking? With this method shown in the video you only have a general click trough metric "View content" but you cant look up which streaming platform exactly was clicked?!

[@AndrewSouthworth]

I don’t. You can if you want, but it’s redundant as you can see which place people went in your landing page analytics. Making a custom event will also show things for all landing pages, not specific songs. Unless you make one for every song, but that will drastically harm campaign performance.

[@JMiahMedia]

*Help* can't find pixel: Data sources says - No data sources. And overview wants me to "connect data" which only connects to "apps"

[@JMiahMedia]

Solution: you shouldn't have a pixel yet and will make one at a later stage.

[@JMiahMedia]

New prob: Under Set up conversion tracking - choose a conversion - do I choose track conversions with standard event, or track custom conversions?

[@antukin5469]

sir can you make a guide how to make album art like yours ?

[@osmin2703]

My ads were muted because FB detected copyrighted music - my own music. How do I tell FB that it should be ok?

[@therealcodyjames6333]

So unfortunately I set this whole thing up while in my personal Facebook page, not my business page. Is it possible to transfer them to my business page?

[@AndrewSouthworth]

Unfortunately no. There isn't a way to transfer stuff between ad accounts as far as I know, you'd have to re-do it in the business.

[@NBC9music]

What sucks is my facebook looks totally different than yours, a lot of the options you have I don't. Might be a USA/CANADA thing...

[@AndrewSouthworth]

If it looks totally different, you must be in the wrong place. Make sure you are in ads manager. Not meta business suite, not ad center - ads manager. I can confirm it looks 99% the same in US, CA, UK, EU, Oceania, Turkey, Israel, India and dozens of other countries I’ve talked to people from. So it’s definitely not a country specific thing.

[@deviques]

Please answer. With a $10 daily budget, you recommend starting at that level and then dialing it down later. What do you think the overall budget should be to ensure I almost certainly recoup my investment through streaming revenue?

[@nickk3135]

A good cost per event is like 0.25, a stream doesn't even get you a cent, you're only going to make money from streaming if the ads triggers spotifys algo in a massive way

[@deviques]

@nickk3135 thank you for the answer.

[@NTHR33]

How I set up a one on one conversation

[@rchrdnsh]

Does your company run ads for different genres of music? And if so, do you find that some genres of music are generally more expensive than others to run ads for? Metal vs EDM, for example.

[@jkvasn]

I can't seem to generate a pixel and I don't see a number... anybody run into this?

[@gingiiiinnn]

How many streams per dollar, is a good goal for a campaign like this?

[@Jake-sb9bs]

I don't have a facebook account. Would hiring your team to run ads for me be a workaround, or do I still need a facebook page?

[@LXNDRU]

Why everyone is always targeting Spotify instead of KZbin (which is accessible to anybody, no sign up needed).

[@AndrewSouthworth]

A few reasons! 1: Spotify overall has the best music discovery mechanisms through their algorithmic playlists. It exists on KZbin, but it's much harder and much more rare to get traction, and it requires a great music video. 2: Spotify actually pays royalties, KZbin requires 4,000 watch time hours and 1,000 subscribers before you make any money from your channel. 3: You actually still get results on Apple Music, KZbin, KZbin Music etc from these campaigns. Even though Spotify is the focus, people spill over into pretty much all your other DSPs.

[@TyDortonemusic]

Because the main idea is to get Spotifys algorithm promoting the song for you. KZbin’s algorithm is not as good, doesn’t pay as much, and 80% of everyone’s streams come from Spotify so they’re still dominate the market.

[@12sMadNatz]

Spotify makes money regardless 😂 youtube needs monitizings its common sense

[@12sMadNatz]

Whats better to promote spotify with landing pages ? Fb ads or google ads ? As im more familiar with google ads

[@AndrewSouthworth]

Meta / FB ads, by a long shot unfortunately. This type of campaign doesn’t really work in google ads most of the time, and if it does it’s usually 5-10 times more expensive.

[@PriyankMusic]

im facing the problem and it is that im not getting any clicks

[@Your_own_Music]

Or just build a multi million follower meme page and convert followers to your playlist for free. Ads cost money. Memes are free to post.

[@AndrewSouthworth]

Ads take money, but they take little time. Building a multi-million follower meme page costs no money, but in most cases this would be a nearly full time job for someone (or several people) for years to build something like this. Nobody 'just' builds a multi-million follower social media page, that takes a HUGE investment of either time or money. Plus, it has no guarantee of working after that massive investment. I've met dozens of people with millions of followers on socials and less than 5,000 monthly listeners. Some even built their socials with music content that involves them, never mind a faceless meme page. Not saying your strategy wouldn't work. But it's definitely not a reliably replicable process that a large enough fraction of artists could possibly follow to bother mentioning.

[@Pete_TheWiz_YT]

2025???? You live in the future man...

[@Chris_metalcore]

Instead of bands for detailed targeting, couldn’t you just put the genre “metalcore” “hardcore” “rock” etc

[@AndrewSouthworth]

Often I do both! Meaning i'll have some ad sets for artists, other ad sets for genres. Sometimes i'll even have hobbies, films, video games, etc. It's good to try different things and see how they go.

[@Chris_metalcore]

@@AndrewSouthworth thanks for your time!

[@JeffreySaxophoneTallNewton]

Wasted some bucks with FB ads for my Grammy campaign. Stupid Spot or Rover or Fido or whatever it is demands 1000 plays just to get a number, useless. And then they would NOT shut it off, cost me 50 bucks for nothing.

[@Qjaack2]

I heard KZbin are bad for your KZbin Channel that it kills recommendations to your channel

[@VishalPawarMusic]

This one is best for beginners