Squad Busters is Pay to Win: True or False? LEAKED Global Launch strategy. Big game review! (

Check out Supercell's Squad Busters game review. Is it Pay to Win? Squadbusters has undergone significant changes between beta builds, including the introduction of a new gacha system and character progression through shards.
Supercell's strong retention rates and high day 30 percentages indicate the potential for long-term success with Squad Busters.
This is no BS gaming podcast 2.5 gamers session #107. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠
Podcast: podcasters.spotify.com/pod/sh...
Join our slack channel here: join.slack.com/t/two-and-half...
Agenda
00:00 Epic intro
07:04 Soft Launch Strategy and Global Launch Announcement
13:56 Plaza, Character Progression, and Fusion
36:19 Monetization System and PvP Win Condition
55:35 Launching Parallel in China
01:04:53 Creative Concepts for Advertising
01:13:26 Influencer Marketing and Soft Launches
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
⁠lancaric.me
Felix Braberg
Ad monetization consultant
⁠www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠ / jakubremiar
---------------------------------------
Takeaways
Squadbusters has undergone significant changes between beta builds, including the introduction of a new gacha system and character progression through shards.
The game features mega units that are consumable and have powerful stats, adding a pay-to-win element.
The Battleback feature allows players to open chests and upgrade characters using consumables.
The Beach World introduces new maps, units, and mods, and the Squad Journey provides a progression path for players.
We express excitement about the game but question the impact of certain features on the competitive Supercell community. We absolutely enjoy playing Squad Busters but highlight issues with PvP battles, such as lack of readability and incentive.
The game's monetization system, including the gacha system, is praised, but the PvP win condition needs improvement.
The potential impact of Squad Busters' global launch on other Supercell games, particularly Brawl Stars, is discussed.
The conversation explores the game's ad strategy, including the use of content creators and potential ad placements. Squad Busters has the potential to be a successful game, given Supercell's track record and the similarities between Squad Busters and their other games.
The game's target audience is likely to be different from that of Brawl Stars, with Squad Busters appealing to a more casual and approachable player base.
Monetization strategies should be tailored to the Asian market, as pay-to-win mechanics are more accepted and successful in that region.
Influencer marketing, particularly on platforms like TikTok, can be a powerful tool for promoting Squad Busters.
Advertising channels such as TikTok, AppLovin, Google, and Facebook should be utilized to reach a wide audience.
Creative concepts for advertising should focus on storytelling, showcasing characters and progression, and incorporating humor.
Soft launches can provide valuable feedback and data, but given Supercell's expertise and the similarities to their other games, a soft launch may not be necessary for Squad Busters.
Supercell's strong retention rates and high day 30 percentages indicate the potential for long-term success with Squad Busters.
The success of Squad Busters will ultimately depend on the execution of marketing strategies and the quality of the game itself.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on KZbin, Spotify, and Apple!
Please share feedback and comments - [e-mail]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - open.substack.com/pub/lancari...

[@thatlumberjack]

I live in South Korea, the mall where they did the Brawl Stars event was not in Seoul or Busan. It was in a large mall just outside of Seoul.

[@2.5gamers]

thanks a lot for info!

[@mikolakapultsevich9053]

Thanks for your work, thanks for the show. ❤🎉

[@2.5gamers]

Thanks for watching! and thanks for the support

[@creativeearthian1702]

You should really stop trying to be "cool" with all the forced cursing and cringeness and just talk normally about games

[@2.5gamers]

this is how the show is run since the day1. Its okay if you don't like it