Stüssy: the rise of America’s 2nd most important clothing brand

[@SpeeedCo]

Ditch your ocean pacific shorts (regular wallet) and get the cut-off chinos (ridge wallet) -- go to ridge.com/speeed

[@Unc_Talks]

Stussy started "streetwear"? For real Bro? You never heard of Karl Kani or Cross Colors? Streetwear was first called "urbanwear" remember, its not just stuff that migrated over... Kani and Cross Colors started in 1989 as urbanwear brands.. not a skate or surf brand that was later adopted into streetwear.. I dunno man.. "Streetwear" didn't even exist in 1989. I was there... LOL

[@jasonburns9488]

Hey bud, you still got that keychain I gave you? Love your channel. ✌️

[@laborernate]

I would love to see you do the rise and fall of JNCO jeans

[@PATTT_]

with the white vanssss?????

[@TheHellAtrippin]

can we get a Up To Speeed on the Subaru Legacy

[@CourtneyVarner]

It's insane that I have zero interest in street wear, sneakers or clothes in general but every one of these videos is completely engrossing. James' passion is infectious.

[@SpeeedCo]

We did it with cars now we’re gonna do it with everything else guys like

[@MozeePhoto]

I’m not so hipsterish myself.. but JAMES GETS THE AUDIENCE EVERYTIME !!

[@Carandmotorcyclefreak]

Yeah I am not interested in clothing stuff but when this legend tells it in this way I get interested in it.

I don't even SEE any of these clothes in my country, but I stay for the tale. They're great!

[@moyerimaa]

Same dude

[@josher887]

22:05 Your empathy for a situation you’ve never been in is truly astounding.

[@jakediaz8539]

What a hero

[@Quark_Proto]

Yeah I love how he really understands them even though that's NEVER happened to him EVER

[@NineteenInFrench]

yeah haha he understands it so well it seems like it did happen to him even though it HASN'T happened EVER

[@TheDufresnes]

Let's hope he never has to find out!🤣... again

[@babaluigi]

nah james never had to deal with that dude hes had a very normal and not at all predatory relationship with media brands

[@ThickSkullProd]

James has proven that the format for Up to Speed can work with anything. I knew nothing about Stussy until 30 minutes ago. The fact that we can now have Up to Speed on anything from Vans, to Mooneyes, to KFC is astounding. Keep it up, James. Can’t wait to learn about something new in a few weeks

[@christophejergales7852]

Rumor has it that BangBros is up next.

[@dreadhawk861]

*speeed

[@germandog123]

Man this is the fucking coolest content out there right now. Take your time on the production. It’s worth it. Don’t compromise for the volume man. We love this

[@brosettastone7520]

😂

[@vincentcasao3860]

The last quote was special when you realized that this entire concept was a project by James in Donut, and just became his own brand out of passion. This entire concept is truly appreciated and I know that these videos and upcoming videos are WORTH watching. From Carhartt video to this, everything is a masterpiece. Hope that passion will continue to burn and inspire others to improve their craft and not to be afraid to show them who they truly are.

[@kennythobejane8052]

Is it me or is James looking clean and healthy🔥

[@SpeeedCo]

I am both clean and healthy

[@andoletube]

@@SpeeedCo You should do a video about how you got so clean and healthy. Give me a mention in the credits though (Andy Wood Ruff) - it's a surefire winner.

[@witness1013]

I thought he looks thin and cancer/aids stricken..

[@AutoYoung]

You're just now noticing???

[@theophilusthistler5885]

No more Carls Jr & In & Out.

[@MiddleAgedMisfit]

Man this new channel you've started and the direction you've chosen to go with it is downright superb. Way to stay true to what got you here while simultaneously broadening your horizons. Just so legit man. Well done.

[@SpeeedCo]

I appreciate that!

[@hdoglesby]

The episode I've been waiting for. Spent all my teen years (80s/90s) in Champaign-Urbana IL, skateboarding, reading Thrasher and dreaming about the West Coast. This new kid came to my middle school. He had a west coast vibe but i think he was from one of the Carolinas. He had tons of Maui & Sons and gave me some shorts and shirts that didn't fit him anymore. This really changed my life. Having very little money, I made bootleg Vans (based off Payless shoes, i stitched my own Vans label to sew in) and Stussy shirts (acrylic and sharpie, wasn't as convincing but the shirts were damaged from skating). Nobody ever questioned if they were real. 12 y.o. and coming into my own and discovering myself through (real & homemade) clothes. Thanks for doing this James. Honestly some people wouldn't know the history of current streetwear if it wasn't for videos like yours.

[@matthewrroda]

I know you're kinda just making the videos you want to make at this point, but thank you for making the types of videos I want to watch. Random topic deep dives are what I come to youtube for, and it is what drew me to Donut in the first place. Glad this is still alive, and honestly glad you get to cover a wider range of topics now.

[@Juasanmal11]

Never cared about fashion, always used cheap unbranded clothing and still, found this really interesting and ENTERTAINING. Keep it up James! We are rooting for you.

[@DragonArcadia]

This is the only person on KZbin where I make it a point to watch each video as soon as I notice it drops. Even if it just runs in the background so I can actually watch it later, I want to pump the performance and engagement up.

[@V-L0CK]

I’m so happy that James left Donut and started Speeed. It’s a win-win for us and James. He gets to talk about his fave things and we get to know about Stussy, Carrhart and more

[@Where2bub]

Isn’t this just the exact same content though? I don’t really know why he left.

[@V-L0CK]

@@Where2bub nah. We HAD up to Speed but it was limited to cars. In 2022 it got cancelled and then he left this year and started Speeed. Back then he had to do one every week so quality and length was down. But now he can talk about levi’s, Nike, anything and it can be as long as he wants and as good or bad as he wants

[@bonkka87]

I think Snap-On would be a cool video.

[@jtkachlmeier]

Oh solid idea!

[@drewanderson1999]

Or Milwaukee/Dewalt any major tool manufacturer would be sick.

[@316bmxman]

Plz james

[@eriklarson9137]

Something related to cars? That's crazy!

[@n.b.5258]

Yeah, do snap-on. Talk about how their current business model is more like a bank, selling high interest loans in the form of tools to their franchise owners. Talk about how they victimize US veterans because of the loan guarantee, and sell routes that they know won't work or are over-saturated.

[@Adamas_83]

That outro track gave me goosebumps with the Speeed logo over the old stock footage. What amazing ability you guys have to capture emotion in film. Seriously love this channel and what you're doing.

[@Kuyper1]

yeah me too, feels like an mtv montage.

[@jaypzl]

Ahhhhh! So dope to see this story! I got to be a part of the journey ‘94-‘96. Just a kid working as a color separator at Melmarc, the screen print shop in Santa Ana where Stussy printed almost all their tees at (they used Tee Jay blanks back then). I got to meet with Shawn almost every season, where he’d bring by a stack of Tshirt graphics which were black n white xerox copies of each design that were pasted on art boards, and his super clean handwritten notes on color callouts, outlines, pin lines, inlines, sizing notes, etc. Thinking back, it’s actually amazing that he could see all those color combinations in his head and call them out the way he did. This was before computers, so they were like a magical surprise when we printed the samples and saw what he had envisioned his head for each design. He’d drop so many gems of wisdom on me during our meetings, creative/artistic ones that still inform my process to this day! He even encouraged me to submit some designs as a freelance Artist. I sent in three and he bought them all. Still have a xerox copy of that $500 check! Much love & respect to SS for inspiring a young Samoan Artist kid to push the boundaries & expand my vision!

[@Christiancould]

James is the perfect example of "here for the presenter, not the content." His passion is infectious and bleeds through his content so thoroughly, I care deeply about the topic by the end. I will continue to listen to him explain cool shit no matter where he goes. What an icon.

[@gabeh711]

21:40 - 100% TOTALLY NOT SARCASM rant starts 😂 (Don't ever change James!!!)

[@petkokrushev3840]

I think it flew over peoples heads

[@TheDufresnes]

Totally!!! love it! I was about to say the same but saw you already did! This channel will be much better as there are waaayy more topics to film about as there are no limitations to automotive. Smart move!

[@babaluigi]

i think he was just talking about something he never had to deal with especially not with a brand centered around motor vehicles and baked pastry delights. never

[@MyNameIsNidos]

Dude I was dying laughing at that part. That sarcastic rant is iconic

[@loganbolarinho3100]

Someone please educate me I’m new here

[@robertserna9020]

I love the way you always choose a really good quote. It makes a good impact at the end of each video. 30:49

[@johnattwatersheen8714]

Hey James, just wanted to say loving the new videos and the same you, I used to just watch for cars but now I’m watching all these videos and enjoy learning about these brands because of your personality! Keep up the good work bro.

[@Xander102]

I’m 41 and I’ve had stussy in my wardrobe since 1989, I’ve always had at least 3 stussy shirts or sweats since in rotation… it’s my favourite brand that I grew up

[@mannafataftah4189]

My man reaching over a million subs this quickly is one of the most deserved things I’ve seen. Leaving Donut was a risk, and would’ve been painful to see him fall off. Luckily, he’s the goat and that would never happen

[@manualmafia6015]

21:40 is pure gold 😂 proud of you for doing right by you James!

[@babaluigi]

definitely nothing to do with a pastry-named brand centered around automotive exploits. nawwww

[@_Zer0Gr4vity_]

All Speeed videos so far were on topics that interest me, but I'm too lazy to do the research myself. So thanks guys for doing this, love the videos.

[@SpeeedCo]

Glad to help!

[@jaykinbacon9444]

Love James and Love the format of his content, thought this would be a average video for me, as I've never really known Stussy, but here at the end I'm like, this is actually one of my favorite video's on this channel so far ?!? This was a impactful and inspiring watch and the way James brings the history of a brand, I've never really cared much about, to life and displays its relevance to the development of the culture at the time is just impeccable! Godspeed James, Pls keep being you which enriches us all !!!!

[@Jeremy-vb2bq]

This was epic! Take your time cause the end result shows your realness for story telling, from the very start till the end it’s awesome!

[@stansbruv3169]

Stussy helped me think I was cool when I was a goofy 11 years old. Now, I know I’m cool even IF my kids think I’m a goofy 45 year old.

[@GhostToes1]

Saaaame here dude. I had 2 Stussy shits back in 97' in elementary school and thought I was SOO cool

[@squid_fish]

Word. I read it as “Antsy” for a good while being in third grade

[@kingjellybean9795]

Your kids are dorks lol they aren't that cool, they still live with their mom lol I punk my nephew with "you still live with your parents... nerd" and he's like I'm only ten years old. And I'm like whatever nerd

[@stansbruv3169]

@@kingjellybean9795 Perfect! 😂

[@arceyes]

Nah man we were cool. Growing up in surf and skate culture in South Africa my Stussy T-shirt’s were prized possessions

[@billycurtis4236]

I could listen to James read my budget every month and I’d still find it entertaining. You are the best storyteller on KZbin right now

[@ericlambes1293]

Hellll yeah, literally just wrapped up the RS deep dive after watching over lunch the past 2 weeks, apparently right on time! They all deserve way more views than they’re getting! Every one is so well done! I missed this format for so long, I’m so happy James is back at it!

[@still.rendering]

I’m loving this channel more every single video. That end quote is amazing

[@zerpthelegend2898]

man these video's always leave me with chills, from the passion James has I love it

[@SadboiShinobi22]

these fashion videos are just proving james is a world class documentarian. Bro make videos about any topic and I am locking in to learn. Really happy youre where you are at this point in time brother!

[@johnreddyzhang]

My colleague was wearing this shirt and I had no clue what this bean was this morning. Now I’m up to speeed! Thanks James!

[@jackl3299]

I know a lot of people say this but im glad james is doing things he wants to do same great attitude same idea with him running it this time. Full creative freedom i love it ♥️

[@SpeeedCo]

It’s fun!

[@scmike1229]

I grew up and went to school in the town next to Laguna Beach, and my school had parts of Laguna. It cannot be overstated how popular and impactful Stussy was in that area. Learning to draw the logo, putting it on everything, wearing the garb, and just trying to be part of the brand was a huge part of my 1990-2000 school years.

[@caseyhansen4567]

I lived in Laguna and met Stussy several times.when i first saw his boards i called up and asked if he had any t shirts.he said he was thinking about it..also surfed several stussy boards.

[@eveningglass]

as a fellow surfer it’s good to see someone talking about how stussy use to shape boards. your average hype beast probably never knew he shaped boards back in the day just like how most don’t even know supreme and palace are originally skate companies. my dad had a few of his boards in his earlier years surfing, super cool designs definitely ahead of its time

[@WS102]

I worked for a surf/skate/snowboarding shop in the 1980's and we sold more Stussy than any other shop in NorCal. In a world of surf and skate gear, Stussy stuck out as something different and super cool as a result. That's why we wore Stussy gear, it transcended the Powell Peralta/Vision/O'Neill/Rip Curl gear, and was something completely new and legit in the punk/surf/skate scene. Every cool skater in the North SF Bay wanted Stussy in the late 1980's.

[@hughjass545]

Thank you for hanging in there to make videos! You’re doing fine.

[@chrisnobles8114]

James you’re looking good man! Slimed up and looks like healthy slim not depressed slim lol. So hype to see you back and speaking on topics that I relate to!

[@justarando]

This was one of my favorite brands as a teen in the 90s. Notoriously hard to find in rural Texas, and being different was always my schtick, so I naturally gravitated to brands that nobody else seemed to know about. This video is a great rundown of the brand's history, and I learned a lot. Thanks for putting in the work on another kickass video.

[@kingCHAOS757]

I love long stories told by you, James. It's very interesting and your storytelling oozes with passion and it's very infectious. Love it. Keep 'em coming!!

[@charlesdamien5849]

8:45 Hit me at my heart because I'm a 35 year old dad watching these with my 10 year old son soon to be 11 son

[@BoCarlson]

I'd love to see you do a video on the early 00's shoe and skatewear scene. DC, eS, Van, Independent, Zero, all the classics.

[@SpeeedCo]

Great suggestion!

[@vaider99]

Also in Globe, Emerica, Fallen, Osiris and Supra!❤

[@joeygutierrez513]

I'm here for this new James

[@GhostToes1]

It's so great to see him spread those bad ass beautiful wings and get to be himself

[@SpeeedCo]

Dawww

[@Stuckinthepast_]

Love that yall dabbling in the fashion world it’s refreshing from the car content keep it up speeedco

[@amarured]

30:06 F... ME! That is the realest effing quote I've heard in a long time! ❤‍🔥 WORD! Also amazing video and really cool story! Your enthusiasm is amazing and the storytelling is superb! 🙌

[@jakedaonlysnake]

I'll be honest i have never heard of this brand, but I love this origin story. Guy saw a need in the market and became a brand icon because he was driven to fulfill it.

[@SpeeedCo]

You talkin about me?

[@Lorentz_Driver]

Kinda fell into his lap tbh. He was lucky and his drive was money.

[@dylantaylor6228]

All the videos so far have been bangers, truly great informative content

[@SpeeedCo]

Appreciate that

[@Thattacoman]

You’re the goat I like the 30 minute videos better than the hour long ones probably easier for you to make and edit. Love you lots!!

[@jondonovan4881]

Dude I’m so glad you’re doing this thang. Absolutely love your style and content and I’m happy you have the power to control what you do. Thanks to you and your crew for keeping it entertaining. Don’t rush the process and do what brings you passion. It will definitely bring the views.

[@KiNOSTi]

Not gonna lie I like the direction you're going with this channel more than the previous one👌🏼

[@prakhartripathi6269]

JAMES IS BACK YALL! Mo powah to YOU babaeeyyyy

[@nabilchowdhury8901]

i love watching these longer videos while im eating, this guy is mad entertaining i love him

[@SwitchDoesThings]

The worst part about stussy being so entrenched in the mainstream now, is how expensive it is.

[@bobi6091]

it's like 50$ for a tee which isn't that bad

[@squid_fish]

Is it back then? I felt so damn cool with a vinyl die cut stussy logo on my trapper keeper in 1991

[@SpeeedCo]

This comment is literally in every video about every subject. Lol.

[@SwitchDoesThings]

@SpeeedCo i mean on a seperate note as I continue watching, learning all the history of it and hearing you explain it. Feels way more worth to pay for it.

[@SwitchDoesThings]

@bobi6091 it's just me coping with how everything has gone up in price and wishing it hadn't. Part of getting old.

[@fpieracc]

Watched this with my wife and she really enjoyed it! Keep it up making videos that anyone can enjoy!

[@CaptainOinkOink]

I love how James have the passion to make me want to sit through a 30min video of something I’ve never cared about before! One of my new favorite channels!

[@brycedunlap]

Loving the content James! I think I saw him briefly in this video at 17:06, but an episode on a musician like Goldie (Drum and Bass DJ, Actor, artist) would be cool. Also, please keep the long form content. Don't listen to the people clamoring for shorter stuff. You cant really go deep on these topics in 10 minutes. You're looking healthy too! Glad to see you loving the new Speed project.

[@jonathanporter5223]

I agree. An episode on Goldie would be very cool.

[@KreakCars]

10:53 Will we ever get a "Everything you need to know about: James's dad"???

[@FreeTimeFeats]

Paganigaming is lurking somewhere, just wait

[@cooldoctor174]

Hahahahha... classic statement!!!

[@grievuspwn4g3]

I kinda like the idea of a dad joke Supercuts, but Pagani gaming puts me off.

[@MyNameIsNidos]

Banger video once again, James. I doubt you'll be reading this, but I'm proud of you for branching off and doing what you want to do. It's clearly working out, and we love to see it. Excited for the next one!

[@filmlicker]

Absolutely love this style of video and the new subject matter is amazing. Great taste and presentation. Can’t wait to see where this goes ❤.

[@7of21]

This is the first youtuber I've followed from one channel to another, but I now can claim day one status-MOPOWABABY

[@tanneraucremanne3416]

James just introduced a new gen to stussy

[@GingerBred_Steve]

Converse "Chuck Taylors" All-stars, americas shoe icon; timeless; stylish; *chefs kiss*.

[@Blakesworld17]

James, we love you! Your content has been banger after banger. Like Stüssy, never compromise.

[@ojasdamankar9851]

I wasn’t into streetwear or heard about these names before, your videos always make me interested into new new things and find it cool. It’s really great to have you around as I explore and find my own sense of coolness about various things 😄

[@squid_fish]

“Like, like Stussy… now he parties in Hawaii - selling hats and shirts damnit Sean”

[@RitzmanPerformanceMotorworks]

4:08 "and you're watching Disney channel!"

[@MigetClan13]

I feel like James would make a great journalist/ interviewer!

[@SpeeedCo]

Podcast coming soon

[@smoke3560]

​@@SpeeedColet's fuckin gooooo

[@JamesonWilde]

​@@SpeeedCooh hell yes

[@emrickmareski135]

James I have NEVER been into street wear and brands but your knowledge and passion if it really does breathe life into it and makes me want to learn more! I know this is a scary venture but the passion is obvious! Keep it up 💪🏼

[@planbflipdarkstar]

Watching this while currently wearing a Stussy tee, thanks James for putting so much passion and effort into these videos

[@pentagram313]

21:51 spice 😅❤

[@Darkest_til_Dawn]

I was about to post the same thing. Glad you caught it. 😂😂😂

[@makelifefun5101]

IDK WHY JAMES DOESNT HAVE MORE SUBS. COME ON GUYS

[@stilesstratton9566]

And views

[@J.Floooo]

Yo Jameees, thank you so much for playing dub music in this video. It suits the whole stussy vibe just perfect. I fell in love with this music, met friends and build soundsystem. Big up!

[@RyanCasey007]

I had never really known anything about stussy. Only ever consciously observed it as a brand in the past 2 years. Before that I have no recollection of it. Thanks for the brand history, man.

[@Naklemore]

22:00 😉😂 You definitely won't know. lol

[@ryanh.bastian8853]

Nothing comes to mind 👀…

[@EaganWildcat11]

19 seconds is wild

[@ZomPaul2113]

That's what she said

[@r5chl]

Baaaabe, come heeere, James dropped another video for us!!

[@xploration1437]

Let your boyfriend sleep.

[@r5chl]

@@xploration1437 wait, what?

[@xploration1437]

@@r5chl your boyfriend… Just let him sleep. He gave you a good pounding and needs his rest.

[@Yosoycapimax]

James, thank you for these videos, they are amazing and full of impressive details. I currently work for The North Face in Mexico, and I’ve become a fashion enthusiast. Also, I own an E36, the car of my dreams. I realize the inspiration you’ve given me for over 5 years, from your videos at Donut to now with Speeed. Keep spreading that unique and unparalleled energy; you are special.

[@SpeeedCo]

We have similar taste…

[@jasonrosiles4343]

I swear bro the quality of your videos are probably the best in KZbin, so happy you left donut 🍩

[@Iceoncan]

9:24 Who is this guy?😂

[@cedi9085]

I’m at work someone reply to this comment in 5 hours and I’ll come back and watch it

[@davemcdill8917]

@cedi9085 consider yourself replied to. Now remember to watch and drop a like for the boy 😉

[@jkel16]

Little bump to remind you. Enjoy.

[@aaroncarmichael8263]

Are you back yet? If not, hurry it up, like and subscribe. Lmao

[@cedi9085]

@@aaroncarmichael8263 20 more minutes😭

[@cedi9085]

@@jkel16 20 more minutes and I get to clock out💀

[@christopherdexter9175]

Your doing great bro! Always excited for a new episode! Don't worry about how long it takes, you can't rush excellence!!

[@doningercraig]

Dude, I am so glad you are out on your own. You’re killing it with these videos are great and I missed these from donut.

[@chesterquisao5615]

This guy never fails to amaze me. Impeccable research, James!

[@mvnny333]

Well put together! The story telling to the audio just wanted to learn more & more as the video went on 👏🏽

[@kinkaly]

Absolutely loving the content and creative freedom on this channel!!! Looking forward to when the "brand" becomes worth it, which it probably already is tbh!!!!

[@gageaznoe8601]

Love seeing you do good Dr. Pumphrey so glad to see you doing your thing. Just saw you in an old episode of Arrested Development and was excited as hell

[@ChristopherHable]

It's nice to see James passionate and happy. Now I'm learning more about products other than just cars.... Can't wait for the Leica episode!

[@michaeldoerksen2841]

Loved your hilarious delivery with Donut, and will continue to follow ya with this new channel! 👊 Since you covered Carhartt (workwear, streetwear, high fashion) and now Stüssy (surfer apparel, streetwear, high fashion). I feel like Dickies would naturally be a great addition. Workwear, BMX/ stakeboard apparel, streetwear, and high fashion

[@superlocotron007]

Interesting way you turn your content now and the best it's that your science still the same! That pretty admirable ñ, keep doing what you do bro!

[@joellarsen8956]

Caught me off guard. I got hooked by the end of this! The passion behind stussy, and also you telling us. Well done ✅

[@fitsonfly1559]

I’ve never seen your videos up until now looks like i was missing out lol but i gotta say i’m kinda new but not new to the brand stussy and its my favorite brand started collecting for about 4-5 years now and i enjoyed this in depth/ detailed video. Learn a lot from this and this made me appreciate stussy more seeing the OGs everyone started their brand right after stussy. It was an amazing story. You got my sub brother keep making more and you are hella funny too. Video slaps hard music and arrangements is sure lit! Keep it up 👍🏻

[@kal4950]

I don't really know or care about brands , clothing, street wear, whatever, but god damn can you hold my attention. Love the content, love the new channel ❤

[@CasTraded]

Such a great video! It’s the passion you voice on topics, that just pulls me in.

[@PerformanceProjects]

I have no interest at all in fashion or streetwear, but I could watch these forever. So good to have you back doing this James. Thanks and look forward to the next one!

[@resiliencyisrough]

This was an amazing video! You guys are crushing it and I’m here for ALL OF IT! I absolutely love these historical deep dives.

[@JEFFsoBOMB]

amazing, amazing content. listening to you talk about these streetwear brands reignites my passion for creating things-- both from brands you talk about + the content you guys put out. keep at it boyz!!

[@henriqueleite2751]

I wish that some my teachers when I was at school had the ability that James has to make me learn so much, on a subject that I don't understand at all. 😂 Thank you for the content man!

[@zacklynch584]

James - I'm 32 and my boys are 5 & 8. We watched all the Up To Speed Videos and now watch the Speeed videos together. Thanks for making great content!

[@SpeeedCo]

That is awesome!

[@MexicanMarine04]

JAMES, man i think you are gonna make the brand even bigger then it was with this passion and information. SS Double it is! Freaking amazing work!