Stakeholder Management: The Most Important Skill Nobody Teaches by Bruce McCarthy

Stakeholder management is a critical aspect of product management. Bruce McCarthy, writer of “Product Roadmaps Relaunched” explains how to effectively manage stakeholders and how much it can have an impact on the success of a product. In this way, Product Managers can mitigate risks, align priorities, and increase the likelihood of successful product outcomes.
00:00 Intro
02:57 Letter Builder - Unsuccessful first experience
08:10 How to effectively manage stakeholders?
08:33 Identify the stakeholders
13:48 Prioritize the stakeholders
19:59 Understand the stakeholders
33:44 Lead the stakeholders
39:51 Conclusion with the Ford example
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