Start with Why - Simon Sinek at USI

Information and subscription on www.usievents.com
In his talk, Simon Sinek, consultant and author, explain the emergency for companies and organizations to wonder “why”: why, fundamentally, did they build up themselves, why do they exist and which are the values in which they believe? Because those believes are arguments, it can be shared to employees and clients and become lever of membership. Each compnay owns a combination of three strategic compnants: why they exist (“Why”), how they to business (“How”) and what are its products and services (“What”). The specificity of this mix, if the company succeeds in expressing it, become its strength. Companies that understood this approach of leadership are more innovatives and more long-lasting than the others, including in the IT sector.
Simon Sinek first started to work in the communication and advertising sector. He published its best-seller Start with Why: How Great Leaders Inspire Everyone to Take Action in 2009. Its second best-seller “Leaders Eat Last: Why Some Teams Pull Together and Others Don’t…” was published in 2014.
This talk will give you all keys you need to understand how companies are able to repeat their successes over and over.
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Twitter: @simonsinek

[@rajaking2789]

1 hours speech , better than my whole MBA study ..

[@uttiyadeb7583]

Do they teach these things in MBA college ?

[@rajaking2789]

@@uttiyadeb7583 yes

[@rajaking2789]

They have too

[@kjoberk]

​@uttiyadeb7583 currently taking a class about this as an undergrad!

[@williamsmith8041]

TEN YEARS!!!!!!! Wish I could have seen this 10 years ago

[@sharmanmuruvan4773]

Wow! Amazing insights. Watched 2023.

[@misteroz]

I thought this was a recent video until I realised he was talking about Steve Jobs in the present tense. The fact it’s still relevant years later is surely testament to the validity of his arguments.

[@sralangley9188]

Grateful I come up on this.

[@tubeberk08]

pretty awesome that he speaks without using notes or reading a monitor, not even memorized but rather telling us exactly what he thinks.

[@konkyolife]

Milton Mumfrey That's because he truly believes in his message.

[@konkyolife]

Milton Mumfrey After believing it in so much I would hep so!

[@TheMaverickq]

+tubeberk08 Yea hes speaking from hes mind not memorized. Thats why i hear that 3rd time. Other clips(not copies of this one) got the same stuff but a bit changed. Not even memorized omfg!

[@nacrenos]

First of all, you can trust me because I love his way of thinking and talks too -which makes us at the same team :D But it's very interesting that I felt pretty disappointed after finding out that what you think is not the case. I was also admiring his passion and speaking abilities without need of anything BUT if you just watch his other talks on here youtube, you'll see that he almost always uses the exact same sentences, same examples and even same jokes. It's clear that he did memorize his talk texts. Just like most of stand-up comedians he's loyal to text but sometimes improvises. Yea, I know it doesn't change the fact that he is a great speaker and he does believe what says. I just wanted to share my feelings after realizing this :/ he is not perfect like no one.

[@nitusa25]

Even you can do as he dose. Live eat and breath the purpose of your life, you can captivate strangers as you spread the vibration of your exsitance. Everyone has it. But do we choose to live it?

[@maven1818]

One of the best speakers! Insightful. Passionate. Inspiring...

[@Ms.janell]

I’m here 2021 and I’m 26. This was a awesome lecture, I learned so much from watching this

[@alsimplicio]

For me, this is one of Simon's best lectures.

[@caroneg]

Such a great presenter. He knows his material. I would love to sit in one of his seminars.

[@ornous]

I'm a voracious consumer of talks. This is my favourite one out there with The Power of Vulnerability by Brene Brown as a close second. I've watched it dozens of times and keep getting something new from it every time. Thank you Simon!

[@usievents]

+Ousmane Ndiaye This is the best seller of our KZbin Channel ;)

[@fshmonger]

both are my favorite as well!

[@rosschian]

@@usievents 我1

[@nataliemclennan7728]

I listened to a local elder who spoke of how our Stolen generation in Australia were left with such a cultural hole. When they were taken from their families, they lost their belonging and this has had such a domino effect over the years. Feeling as you belong is so much more powerful than many realise. Thank you for sharing your work. Stay safe and keep taking care of you, Natalie

[@IanVickrey]

I sure wish all leaders would take at least part of this to heart.

[@tn2728]

I love this guy, one of the best leadership teachings i have ever seen. I cant wait to see him live.

[@saraabdi2312]

I Love Him Too Thanks

[@TheWillHadcroft]

Love the bit right near the end (58:37 onwards): to be like someone very young taking risks because they don't see the later risks, or like someone old who doesn't care about what people think. I'm in my early fifties and getting like the latter. The bit in the middle (worrying about everything and everybody) is the real curse.

[@emmanuelojogbo4909]

I didn't know what to expect at the start of this talk, but I couldn't blink my eyes throught the talk so I don't miss a word from it.. Simply beautiful and inspiring

[@DevoidMoon]

I learned so much from this... Sinek is a fantastic speaker

[@kevincassil1973]

Simon predicted that apple would challenge movie studios and tv stations. He knew years ahead of time.

[@catalinc9995]

I've changed my sales speech after watching this. I can't believe how many customers I've lost by not starting with WHY.

[@DeepSingh-wo9bu]

Catalin C hey Catalin. 5 years later I hope your still using the account. Can you further expand on how this helped you. What you did differently etc

[@patrickardahalian1]

go back to those clients and reconnect with them and start with why

[@howtobuildwealth1016]

This is one of the BEST video of inspiration from Simon. I LOVE this video and learnt so MUCH from this. Thanks USI for putting this out.

[@chingbachiller2613]

Simon is one of the best speakers I've ever known when it comes to. "Leadership." More power... God bless you.

[@stevemelendez]

Still resonates since 2009 when he gave his epic TED presentation.

[@czuo]

truly amazing, one of the best for a long time.

[@ShayneCuffy]

wow, an outstanding talk on leadership

[@claudes.whitacre1241]

What an amazing speaker. I'm getting the book. Great material.

[@snehakantkurale4775]

This guy's is amazing. Electric in this video.

[@HoucineBelkacem-tf5gx]

Thank you so much for this amazing speech ❤❤❤

[@huxleymervin1233]

I am here wondering why not so many people haven’t watched this 🥺 #2022

[@S.Sheezy]

Amazing and Unbelievably inspiring.....

[@bushrakayani]

SS - Amazing talk

[@dylansran6129]

Ran into Simon Sinek presentations, totally by pure luck. You, sir are an incredibly gifted speaker. Please keep up the good work. A lot of the scenarios and examples are spot on what is happening in our society today. Cheers

[@yesewkne6016]

Standing ovation👏🏽👏🏽👏🏽 Amazing speech

[@mervecrawford2901]

Absolutely wonderful! I admire the explanation and intend to follow the prompts to improve my work, which is music! Thank you you Simon for illuminating so much in this video!

[@atlas4225]

Fantastic presentation! This should be heard on a regular basis. Ty

[@kamalnathkanthimathinathan1473]

Wow it's a real gem of a speech. Thanks for uploading...

[@charlottecaydsdsouza9092]

I love you #simonsinek ❤️ I have no idea how you feel so deeply about things

[@ricolerio]

This is what i need to know my " Why" to share the business im in.

[@bigdl72]

Amazing. The fact that its backed by science makes it all the more compelling even though it makes sense even on its own. Definitely getting the book. Thank you

[@saraabdi2312]

I believe in you Simon You are Amazing Im Thankful To lisen to you i have learned alot all My life everyone Around me has a Trust issus i try to let of the past but its like there after me i am 38 year old and it will hurt me if i am not trustworthy im really i am a good humen been I brlieve in you Simon Please Believe in yourself God be with Us all Amen Thank you so much

[@fourweight]

What a great distillation of a powerful truth!

[@HRm708]

Find passion in life ... Joy will follow.

[@youngjinkim8046]

Thank you for sharing this remarkable speech!

[@Xijbor]

A very powerful talk, great to see Simon's theories grow and develop over the years!

[@gmunnik]

I love this video, changed the way I look at my business

[@davidefanton5680]

Awesome speech.

[@TheIngPin]

This is the best Ted Talk I've ever watched. Very inspirational, very skilled and genuine speaker

[@RafikFarouk]

Outstanding Talk. Thank you

[@dondamato4047]

This is brilliant

[@DarkRain110187]

His explanation of Why is similar to my theory of the mindset in psychology, but the Why can change in my view, but it's very difficult, and it changes naturally only through direct conflict. It's true that it forms early in life.

[@jeannewagner8133]

He's so right. I had a whole hour while listening to him to pick it apart, and I just couldn't do it.

[@abdelrahmananas8085]

I want to ask Simon ...what he think about people mentioned in the book ''What Do I Do When I Want To Do Everything?: A Revolutionary Programme For Doing Everything That You Love'' , people with multi talents .what should they do ?search for one career or work confusingly everything ? plz help ...a really need your advice

[@541raymond]

What a fantastic speaker! I learned a lot!

[@usievents]

+Raymond Jones Great ! We're happy ro read this

[@bikejitsu96]

My mac is dirty and I love it. I also like how it never crashes.

[@danielolukusi4336]

Awesome. Seems just like yesterday despite being aired 9 years ago. Very applicable.

[@juliebirenbaum]

helpes me so much to communicate with my Art! Thank you dear Simon

[@user-fr4vc4xr5d]

スタンダードす

[@hindenburg2006]

8:55 always love the example

[@diazfilms]

Thank you!

[@paulinatelleria6760]

Love this !!🙌🏼🙌🏼

[@demoticshadow2494]

I want to see Simon talk about Tesla someday the way he spoke of Apple because the vision is why we are drawn to Tesla!

[@nargisxalimova6184]

just great and meaningful speech

[@eltakamine5514]

The Book Is Amazing.. Buy It

[@marcchouinard6676]

I can't read ... when I drive!

[@traverswynne4545]

2013 Simon has an incredible way of explaining why people do what they do when it cannot be put into words. It gives me a vision of what is truly occurring. Skip forward to 2020 the principles are still the same except there are so many more people considering mortality, "what would I do if I only had some much time left?" As I watch society, I see how people become desensitized to the risks of this ChinaVirus and risk more to go back to the way they lived with freedoms that were taken for granted that are now so precious. Maybe people will appreciate what they had and for the few visionaries, it will drive them to create innovation that will change the world for the next 50 years. New leadership, new culture, a new way of living with what's fundamentally more important that just things, purpose (our why).

[@wadepatton2433]

The Mac OS is based in Linux. I love my -free- Linux OS, they're easy and most are free--but you might have to "get under the hood" now and then. I can appreciate the company and vision, but it won't ever make me a customer-and I'm sure that is of no concern to Apple. Love Simon's message, every time.

[@wadepatton2433]

@The Informaticist Ok. I don't care, I don't use Apple or MS. Seems like something I heard when I was learning of Linux.

[@irinalapchuk6921]

гарного відпочиеку всім..

[@russellklassen]

My suggestion is follow on the script .it really helps to instill what he's taking about

[@vlogkhaidirzakaria]

Inspiring

[@fernandoreynaaguilar1438]

Fascinating

[@vjz29]

Is this the audio of the full book?

[@0to100Art]

You are amazing . keep it up

[@Add0w]

What is apple's market share, how do you say it is perfect when they have smallest market share?

[@DP2T]

2021: this is eternal !!

[@lizelledupreez4335]

Brilliant!

[@PrinceBulani]

Fantastic

[@modernmarvel]

Take note of this talk and apply it to politics... very interesting

[@RebeccaPurjin1]

Simon, I would like to meet you one day.

[@r0mieh0mie]

the golden circle could be described as a tripod too. with all three legs it stands safe and secure, but with only it has to hold balance and can easily be flipped over.

[@kimberlyduke4098]

This was amazing and I absolutely positively agree 💯

[@ThinkLabSL]

2021 with Cocid19 I am listening

[@johnyeshewill.protectepaja5454]

I learn a lot! Watching from Somalia a war tone Country with so many Calamities

[@pigscanfly5529]

Hi John, have you read the book at all? He is a great speaker and I was so excited to read this but was so disappointed. It simply didn't stack up. I was actually so angry I created a review on my page which you are welcome to watch! Would be interested to know your opinion.

[@johnyeshewill.protectepaja5454]

@@pigscanfly5529 Thanks for an invitation my dear

[@ahmedjaffer232]

Im clapping from here

[@wilsonkibetkoskei2022]

With the pandemic what will be the best strategy to form and build the relation in respond to the strategy of Starting with our Why!

[@czarcoma]

Yup, Simon was prophetic on this one. Sort of. Apple's got Tim Cook now, and there hasn't been a big innovative product since.

[@debbieb-ibidapo9468]

Awesome

[@ajripcityhex12]

🔥🔥🔥

[@jonshonebarger5707]

Good stuff...

[@meghnawani9034]

Watching in 2020 😇

[@michaelsprawson3704]

Thank you for your interesting presentation. WHY do the "Practical" dismiss The Intuitive as "Dreamers"? While the Practical are a blessing for day to day Tangible duties, to "See" the Possible before it has been discovered, is the Gift of Intuition. When both, ie, Practical and Intuitive live/work in harmony, the end result is Mind Boggling; think Apple. But, when a successful enterprise is taken over by the "Bean Counters," look out! For, the resulting Market Void will likely be filled by the Practical and Intuitive in other companies; the ones who live/work Harmoniously. However, as "Consumer Bean Counters" tend to lack an "Eye for quality," they ask "WHY pay so much"? This is WHY there'll always be a market for "Bean Counters." ;-)

[@monaj.4686]

Great speech

[@DarkRain110187]

Actually, there is a word for Why: it's called the mission statement. It's printed on a variety of products by brands that want to tell people what they believe. I'm a little surprised that he understands strategy and doesn't know the term mission statement or objective. It most definitely exists. I disagree that tactic is something separate from strategy. Those are interchangeable. The What is execution or product, which is essentially the concrete manifestation of the How. In psychology, this equates to Behavior, while the Why and How equates to Cognition. Or you could even separate that and say the Why is ingrained in the Affect. So the Golden Circle is just the ABC of psychology arranged in a different context.

[@edrosman]

Actually, a Mission Statement is equivalent to a "How" where as the "Why" is equivalent to a Purpose. There are typically many Mission Statements that meet our Purpose but we only have a single Purpose.

[@KrishnaPrasadPodugu]

I can correlate the the recent success of Aravind Kejriwal by the Golden circle principle.

[@MGeezy90]

Wow!

[@RainbowFriendsGuy]

I love this guy. I feel sorry for him given the Internet exists. I've seen this lecture about 4 times 🤣. Still god though.

[@jackbotman]

Apple User: "I like to challenge the system and the status quo, that's why I buy mac" Me: "So you do what everyone else does without thought?" Apple User: "Reeeeeeeeeeeeeeeeeeeeeee" Me: "lol"

[@clintonleonard5187]

In 2021 and I love this guy. Fuck zoom, fuck the mask. People need to be people.

[@SuperFlavia71]

You have to know why you’re doing it❤

[@needhelp9699]

What Is Salvation? Everyone experiences pain in their lifetime. No one asks to be hurt. Yet pain is commonplace in our lives. Our pain is the direct result of sin in the world. It is because of that sin that we experience pain and are separated from God. However, there is still hope for us and that hope is through Jesus Christ. God came down from heaven as the man Jesus; lived a perfect life, and then died an innocent death on the cross so that we could live a free and unencumbered life with Him.

[@tiktokdj606]

Isn't the way out missioni?

[@theotherway1639]

This book pairs well with the mindfulness book "30 Days to Stop Giving a Shit" by Corin Devaso. Great leaders are mindful and at ease in even the craziest situations.

[@user-yu8og2ur5h]

Це було давно. А ви зараз про це говорити..

[@a11j]

Well there are people that are focused on the what and some on the how and the others on the why. Frankly speaking i wouldn't buy an apple product because they challenge the status quo. People buy something if the reason of WHY is for the sake of them. Even knowing why and explaining it, it would not make others buy the product only if that reason it has something to do with them. I think that what he says is true but also in many points he contradicts himself. Those who are focused on the ''What'' are those that are looking for a good Price. I think when we explain to others about the WHAT in business there should be included the price, which he doesn't mention. Depends who your target market is. Apple's case i think they aimed for the rich class those who are not influenced by the price,the what. Those don't look on the price but on the WHY because that is the thing that thy look at i think. And that is why apple had to clarify the why. What if there is another company that has the same Why? Challenge the status quo. Does it mean that the would sell as apple? Than i guess people would focus on the HOW and What. I think that Why is important but but won't necessary make you sell. At the and the difference is if the WHY, HOW , WHAT you do is for the others. If people have a feeling that the reason we do it, the way we do it and what we had done is for them then they will buy it. On the other hand why on earth would i hire someone form my community that has no experience as a babysitter against someone that i don't know "why" she is doing or where comes from as a babysitter but has 10 years of experience. The fact that has 10 years babysitter(the WHAT result) means it trustworthy and that is good at it because it has been doing until now. I still think his presentation is good and also the example with the sailing boat to explain leadership was awesome because it showed that what people really care is if what we do is for them. What do u think guys? Help to understand if i am right. Want to know your opinion.

[@ericprouzet3851]

+Alonso Ahmetaj I understand your point, and I think that it fits with what Simon Sinek says about the different types of customers: the early adopters, who help you to get into market with a significant customer base, are motivated by the spirit they share with you. Therefore, knowing why you do something, the values your activity is based on, will create the link with these early adopters. Apparently (I might be wrong), your profile makes you mostly belonging to the other group of customers: you buy something when it has been proven by others that this stuff is good, works well, and offers the best for a right price. You are not driven by the "Why" as much as the early adopters, but you wouldn't probably be one of the first customers of a new product, because you don't know if this product is worth being bought until other people have demonstrated that it is. As for myself, I have been an "Apple fan" for many years, mostly when my relatives were pushing me, asking why I was still buying computers from a company that was expected to disappear. Probably, my deep feeling, was that they were mavericks in the system, which I used to agree with. I'm still big fan of their computers, because, yes, at the end of the day, they deliver high quality, nice design, and wonderful user interface. Do I have an iPhone? No, and I would not definitely wait for hours to buy one. I have a BlackBerry, because they are the new mavericks in the phone business, and yes, their phones are well designed, high quality, and with a wonderful user interface... Besides, when the Company knows "why" they are doing something, customers who share the same feeling, are more loyal. It's not a selling trick: you cannot fake what you think for too long; people will notice. As an entrepreneur launching a new product/business, Simon Sinek explains that you must target the early adopters, who are more motivated by the "why you are doing it", because those who are motivated by the "what you do", will never buy your product until it has been "validated/approved" by the early adopters. Best Eric

[@a11j]

+Eric Prouzet Yeah it is true about the different stages of customers, and that the early adopters (those who are more feeling centered) are focused on the WHY (which sometimes is about the what kkk) and the other people consider mostly the WHAT that is a difference on people's personality and character. But what i meant is that knowing Why is not going to make others buy the product, we need to know what our Why means to the other people. At the end the Why should be for the sake of others. And it should not be separated, maybe the Why and What and How should be together in one product, to ideal maybe. I just felt that he was emphasizing the Why only but apparently is not so. That is just the feeling i got first. Me? I think that i am an early adopter and also the one that waits the other buy first when i am not sure what the product is. Because i want to see how they show the why. Anyway i am not the person that waits others to buy it first because i can go directly to the shop once the product comes our or i can see the first review given at the presentation at the apple presentation i guess. But i wouldn't buy if the why doesn't match with the what or vice versa. Anyway thank u for sharing your idea it was helpful to see that Simon is not speaking only about the Why because that is the feeling i got from him , as everyone is about the WHY. I also mentioned above : " Apple's case i think they aimed for the rich class those who are not influenced by the price,the what. Those don't look on the price but on the WHY because that is the thing that thy look at i think." which i realized that it could also be the opposite as some people's WHY is about the price the WHAT....they recognize Apple's product as something precious because of the price or want to show people that they are rich class. If there is another viewpoint let me know i am thankful and happy to learn through productive comments.

[@ericprouzet3851]

I'mm definitively not the spokeman of Simon Sinek. He certainly doesn't need me. I can only tell you what I understand, from his videos and his book. The difference between companies like Apple and others, is Apple was founded with a belief, by the two founders, that computers had to obey some rules in power and design, in order to make people's life easier. This is "why" they started to make the type of computers they have made for a while, and why the others didn't (they thought that a PC is a tool, which must contain the components required to deliver a correct power over cost ratio. So, the "notion of why" is not a marketing trick. It is what defines the way you conduct your activity (why are you doing what you do?). It doesn't define the activity itself (Apple is not different because they build computers). But this is not a marketing message (what should we claim to attract the early adopters?). Let's say that you sell pizzas in a truck. You are not the only one to do it, and you can sell them by making them either bigger, or cheaper than the competition. You can also think that it's not a reason because people are in rush for the lunch break, that they should eat junk food. What you "believe", is that healthy and good food is important for a good life. And what you deliver will be pizzas made according to these rules (maybe organic components, less cheese, more vegetables,...). If someone asks you why you do it, you will answer that this is the way you want to do it, because you think that this is important. This is your Why. If someone wants to invest in your pizza truck, help you to have more trucks, but at the cost of making pizzas different from your standards, you will refuse the offer, because it doesn't fit with the reason why you do it, it doesn't feel "right". When customers in the street come to check the new truck in town, you tell them that you make pizzas because pizzas are easy to eat and fast, but you will tell them why your pizzas are different (this is what makes you authentic). If some tell you that they want more cheese, or more fat, you will suggest another truck, those who will come to buy your pizzas are those who think that is not because of the lunch rush that they should eat junk food. So, these people come to you because they agree with the reason why you do the pizzas the way you do it. But you didn't define a marketing operation to attract them. Once your pizzas truck is famous, the other people will come because it will be well known in town that your pizzas are not only healthier, but excellent and no more expensive. Apparently, you belong to the second group of customers, which is perfect. However, if you start a business, you understand that you are not and probably will never be the first group, because you want to compare, so you want to have enough informations ("this pizza truck is excellent, good food, good products, and no more expensive"). What S. Sinek says, it's that you must find (not define) the reason why you are doing what you do, to be sure that you are in line with what you believe. This reason is not negotiable. After, you will define "how" you do it, and the final product will be a reflect of the authenticity of your company, which will attract people who share the same belief (of course, if nobody shares your belief, not good news for starting your business). Here are my thoughts. I'm looking at these concepts because I'm launching a new business, and I find them very convincing (and in line with who I am). Please give me your comments for enriching this discussion. Best