Startup terms you need to know in 2021 | Ankur Warikoo | Startups in Hindi | VC Lingo

“I don’t understand a lot of startup terms!” The other day I got an innocent email saying you do a lot of startup videos but I don’t understand a lot of terms you use.
Is that the case with you as well? Not to worry, in this video I’ve covered 50 startup terms explained in the simplest manner for you.
Hope this one addresses all your queries for not understanding startup terms. If you have any other term that you don’t understand of, feel free to ask me in the comments section.
#warikoo #startups #founder
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Ankur Warikoo is an entrepreneur, an angel investor, a mentor and an active public speaker.
For the past 4 years, Warikoo has been actively sharing content on KZbin, LinkedIn, Instagram, Facebook and Twitter amassing a following of 1.8Mn+ people.
He posts 3 Hindi and English videos every week on his KZbin channel, where he talks about entrepreneurship, how to grow in life, personal finance and failure.
Warikoo started his entrepreneurial journey in 2008. His most recent startup is nearbuy.com where he was the founder and CEO from 2015 until 2019.
Prior to that, Ankur started Groupon’s India business in 2011 and acted as the Country CEO from 2011-15, and Head of Groupon APAC from 2013-15.
An alumnus of the Indian School of Business, Ankur is an active Angel investor and mentor to several startups.
Ankur has been part of Fortune Magazine’s 40 under 40 List for India, LinkedIn India’s PowerProfiles List, LinkedIn India’s Spotlight List and India’s Top Executives under 40 list.
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[@krishnagopalagarwal8942]

This will be so helpful for anyone interviewing for a startup job. Thank you Mr. Warikoo :)

[@sagarkataria6670]

Please make a detailed video about investing in smallcase fir beginners and explain the difference between investing by lumsum and SIP in smallcase

[@sonalchourasia887]

I am

[@Anand-og6gf]

1.) Angle investor 0:56s 2.) ARPV 1:20 3.) Acquihired 1:37 4.) Acquisition 2:18 5.) Alpha testing 2:33 6.) Beta testing 2:48 7.) Bootstrapping 3:08 8.) Burn rate 3:20 9.) Business model 3:41 10.) Business plan 4:14 11.) Cap table 4:47 12.) Churn 5:09 13.) Cliff 5:28 14.) Conversion funnel 5:50 15.) Convertible note 6:23 16.) CAC 6:50 17.) Customer segment 7:09 18.) DAU 7:30 19.) Decacorn 7:45 20.) Dragon 7:45 21.) Equity 8:22 22.) ESOPS 8:36 23.) Excercise period 9:06 24.) Excercise price 9:52 25.) Exit 10:25 26.) Freemium 10:52 27.) GVM 11:13 28.) GTM 11:32 29.) Incubator 12:04 30.) IPO 12:32 31.) Landing page 12:52 32.) LTV 13:14 33.) MAU 13:57 34.) MVP 14:11 35.) Pitch deck 14:39 36.) Pivot 15:05 37.) Pre money valuation 15:23 38.) Product management 15:41 39.) Retention 16:08 40.) Revenue model 16:29 41.) Run rate 16:45 42.) SaaS 17:24 43.) Seed fund 17:46 44.) Series of Funding 18:09 45.) Soonicorn 18:44 46.) Sweat equity 18:58 47.) Term sheet 19:11 48.) Traffic 19:25 49.) Valuation 19:34 50.) Value proposition 20:05 51.) Venture capital 20:20 52.) Vesting 20:44 53.) Weekely active users 21:05 I hope it helps

[@msk_editz.]

Thank you ❤

[@Nitish-yc6uq]

Thank you soo much 🥰🥰

[@xxxxxx-lc7lk]

Thanks a lot ❤

[@Krishna_Ke_Parth]

Thanks

[@ravinderdagar5924]

Nice

[@karansethi4878]

Additional terms: RoAS, Term Sheet, SHA, PE, Break-even, Bridge round, Preference shares, Debt, TG, TAM, SAM, SOM, NPS, Take rate, COGS, GM, CM, EBITDA PS: Ankur, great content. I learned all the terms during my experience in VC industry but for ones who have not seen this space live, your content is a blessing 👍

[@chakrabarti9634]

What was your job in a vc?

[@karansethi4878]

@@chakrabarti9634 I am working in Investment team in Rukam Capital.

[@chakrabarti9634]

@@karansethi4878 it means you are an IB? From which College you have done you MBA brother?

[@karansethi4878]

IB is different than VC. I am a CA. I have also worked in IB team of KPMG

[@chakrabarti9634]

@@karansethi4878 oo thats really nice

[@supriyomondal8829]

Excellent and very informative. Adding few more. CI = Consumer Insights MI = Market Insights UI = User Interface UX = User Experience IPM = Integrated Product Marketing MS = Market Share

[@Ayush-vd8cq]

IPR - intellectual property rights

[@akhileshpatro4354]

Explain bhi kardo in sab ko.

[@debjoydas7834]

So much grateful to have father figure like you. My views beliefs thought changed 360 degree as a teenager. There's so many things to express and I really don't know how to. Thank you ❤️. You are the best♥️

[@user-hm9gn7jj2b]

You’re welcome

[@user-hm9gn7jj2b]

+• 1 • 8 • 0• 3 • 5 • 6 • 6 • 0 • 5 • 2 • 2•=

[@user-hm9gn7jj2b]

Feel free to send me a text 🚀

[@faizanonline3804]

I really love to add my favorite terms: Blue Ocean Strategy: The blue ocean strategy represents the simultaneous pursuit of high product differentiation and low cost, making the competition irrelevant. Produc-Market Fit: This Means being in a good market with a product that can satisfy that market. When an entrepreneur identifies a need in the market and builds a solution that customers want to buy, that's product-market fit. USP (Unique Selling Point ): Also called a unique selling proposition, is a marketing statement that differentiates a product or brand from its competitors. BTW love your content. Thanks for sharing.

[@ShivamDubey-kq5im]

I have started watching since around 2 weeks, and life has actually changed quite a lot!! I kind of see an opportunity in almost all the things around me, and I owe this to you ❤️ I along with 2 of my friends are working out on a few startup ideas, be ready for your calendar to be blocked for an hour call in the near future 😉

[@kshitizbanskota7507]

Hello brother we can work on start up together.. we are of same age

[@vineethmahesh3355]

hi shivam can we discuss some ideas ...??

[@kshitizbanskota7507]

@@vineethmahesh3355 we can brother

[@Prafull_billore]

Great job Sir 👏👏

[@edititmarvel8802]

Bhai panoti

[@yashbodkhe7620]

Ankur warikoo gayo ....is panoti ne comment kiya😢

[@sayanpaul1584]

Hi Ankur, We are preparing a pitch deck and then I was confused about the content, which is why I came across your video, which was really amazing and so informative. Within 20 mins I learned so many valuable terms which would help me while we go for investing rounds. So Ankur, on your next video, can you please share about how to prepare a perfect pitch deck ppt for startups with no seed funding or just approaching investors for the first time with no experience whatsoever. Thanks a lot.

[@joshiabirdb]

Did you get the funding?

[@abinashkumarmatia6366]

Thank you for sharing some prescious terms .. Learnt alot...My startup plan is in Idea phase (already pilot project completed n got a huge success)....Soon I will hit startup world..

[@aarushpruthi7184]

All the best brother 👍

[@pratikshitbhandari9478]

Istg this is the most important video I've seen this month

[@heeropunjabi]

Before starting this video I was under the impression I would know at least 20 terms but after watching the whole video I realised I knew very few. Thanks a lot for this video 🥰

[@tanvibhagwat8548]

This video includes the word I have read about hundreds of time. And the words I've never even heard of. This was such an amazing video!

[@VarshaSharma7]

I'm 17 yr old, This is helpful for me Thank you, sir Ankur Warikoo. And, My thanks to that person who mailed Sir. Love & respect

[@praveenpandey6850]

hello, do u want to work on any startup ?

[@mr88568]

Great video Ankur sir.... Some missed terminologies as per my knowledge was SOM SAM TAM (Market Size), Contribution Margin, Bounce rate, Unit economics, Scale up stage(extrapolation period) But a wonderful video, thank you...

[@faltuid8536]

This channel and this man is black diamond for me 💯 Agr mai future me apna startup krunga to usme apka bohot important role hoga 💯🙂

[@vaibhavsharma9703]

Sir aaj aap ne woh kaam ker dia jiske log paise lete the Or aaj aap ne free mein bata dia so kind of you sir

[@DigiLiterate]

Google search me sab terms u will get brother ? Kon pagal paise leta h 🤔

[@age_of_solopreneurship]

Thanks from the bottom of my heart for this video Ankur Sir ! I am someone who hails from humanities background but passionate about business & startups . Was Always interested to grasp the Technical terms & here this video fills up that void for me :)

[@pratikjoshi9836]

This was much need video I was searching for it and Ankur Warikoo Sir had a Telepathy with me 😄 Startups ka ABC

[@digitalxvijay582]

while watching your startup course I was not able to understand some terms but now got to know them

[@amans2969]

E - Elevator Pitch (Maybe you can do a video about this)

[@lonestoryteller5430]

Is EP and Pitch desk different?

[@theconsciousreader5719]

2 minutes and I am already up for the video 😍 The only channel I look upto for knowledge and growth.

[@orangehokage2065]

Apne sahi mein Feynman technique ko prove kar diya - when you are an expert at something, you can even explain it to a layman .... Very lucid and greatly understandable language 🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼

[@rohitmachcha9165]

What about PMF, FMF, SAP, TPM, etc. There are many technical terms that I have come across. All of these are related to the calculations that need to be done and shown in the pitch deck to investors.

[@brahmdeepkhurana1840]

Thank you so much sir…I think this is one of the most helpful videos till now. I used to watch startup videos on youtube but was not able to understand meaning of many words they use and you cleared them all in a single video.

[@nehatripathi4883]

Amazing video… Thankyou, i a lawyer, and while doing corporate matters, I often get perplexed understanding these terminology used by our client .. Thankyou..

[@champakya2026]

Must have mentor..... Here being student i am not getting any course reasonable and this superhuman is making it free

[@aksharmaa]

You are helping all buddy startups with anything in return...thank you very much 😀

[@ppp8626]

561 likes and 0 dislikes. That shows the quality of the content.

[@abhisheksinghdhami4301]

Amazing video. I loved it. Sir please make a video on 1- How to find the valuation of your company? 2- How to distribute or dilute the equity? 3- How to make a convertible note? I will be really grateful to you sir if you please make a video on this.

[@MushahidAli]

There is pre money valuation => post-money valuation - investment amount. Post money valuation => investment money / equity percentage.

[@jitikshashah211]

This video is amazing and so useful for all the people working at or analysing start-ups. Thank you

[@UsaidOk]

Thank you !! I watched many Startup and Business related Podcast , They shared Their experience and This terms ,That time I was wonder What is This , This video really helped me , I can easy to Understood all terms,

[@TheViraj2001]

What is the margin statement get after buying stock? What is the benefits of margin statement? How to read margin statement? Use of contract-note of stocks?

[@aksingh3167]

Ankur , your big fan , focus on quality rather than quantity now

[@sahilpatil8705]

One of the most valuable videos of yours so far.....! coz I was looking for the term convertible note nd no explained it properly in hindi.... Thank you so much Sir.....!

[@sapangupta1968]

No one dislike your video thats the power of warikoo

[@christothomas7095]

Got an upcoming interview with a startup and this video was very useful ! Thank you.

[@OmGadhiya]

*INCUBATORS KO KESE SEARCH KAR K PITCH KARE PLEASE MAKE A DETAIL VIDEO* AND THANK YOU SO MUCH FOR THIS VIDEO

[@ashishsukekar2132]

That You sir.. Tomorrow there is My Sessions with Mentor and this will Help me to get myself sound with Basics terms.

[@Kapil__Lanjewar]

I'm glad to announce that I'm DAU of this YT channel. Thanks Mr. Warikoo :)

[@yashkochar01]

XD

[@pawanshrivastava5104]

Hats off Sir. Making efforts to creating awareness is appreciable.

[@ajinkya8031]

I am very confused about angel invester mean, So now I understand that why Angel invester in intro Yaah right ! You are really👼🕵️‍♂️er

[@SidharthBhawani]

Warikoo is here no more fear. Thanks sir for this amazing video :)

[@raveeshreyas5181]

Sir i appreciate the way u hv kind mind to help otherswith basic and vast knowledge.hats off n TQ tonn

[@bikramsil8094]

I am so confident on you that I like videos before I watch it. Thanks for sharing such valuable informations !

[@user-bq3jy6gp1o]

♥️feedback appreciated ❤️ Contact the what’ sap line above for more information, advise and consultation.

[@brajeshpatel126]

Thank u Ankur for explaining these terms in very easy way ... always appreciate your work..

[@user-bq3jy6gp1o]

♥️feedback appreciated ❤️ Contact the what’ sap line above for more information, advise and consultation.

[@supriyachaudhari9334]

Thank you for valuable information 🙏 Which time is better for company registration. 1. Initially 2. Some Days To start work and create value or returns. ???????

[@warikoo8669]

Thanks for replying kindly reach us On==W•h•a•t•s•A•p•p•== +~~1~~9~~3~~7~~3~~5~~5~~7~~1~~4~~6~~

[@arcadecool3907]

He's like the cool uncle we all wanted but never had😁😁

[@satarupapal5712]

Absolutely amazing for even the absolute beginners... (For the non-beginners perhaps already know quite a bit) 😇☺😌

[@user-bq3jy6gp1o]

♥️feedback appreciated ❤️ Contact the what’ sap line above for more information, advise and consultation.

[@manojmodi09]

Acqhire is the term I recently came to know when I was seeing Netflix web series "Start up " And it's really used in practical days start up industry.. Great

[@neelamkukadia9589]

Thanks a ton Ankur for this video . Was thinking of a startup and this video is worth more than a million ❤ Keep going :)

[@ravitejayelamarthi3052]

Really very useful video for everyone who are looking forward to enter into startup space as founder/cofounder/employee.

[@candlepower7798]

Really nice terms loved it ❤.. Remaining term is Private equity

[@ashwinkv1698]

Bible for startup enthusiasts! Thank you so much for this.

[@youstron]

Usually i dont watch your videos because content usually be similar to other channel's content. But this video is the best one and unique. One video suggestion is "General contract terms between startup partners and between partner and outside investors"

[@atulsingla1038]

Ankur Sir... Always an inspiration... I am a big fan of your startup course 🙏🏻

[@user-bq3jy6gp1o]

♥️feedback appreciated ❤️ Contact the what’ sap line above for more information, advise and consultation.

[@yogendrayadav2181]

I came first time to this channel and become a fan of ankur warikoo seing this video.

[@user-yash-raj]

This video is very closely knowledge because they can easily clear and clarity....thanks a lot sir jee .....

[@user-yash-raj]

Very confusion business model...that easily clear terminology...

[@munnulalmaurya372]

Please elaborate every startup terminology with Line diagram & great simple example.

[@aricagautam9249]

Please make a video on, how we can use "Corporation" to save our assets from creditors and save tax.

[@warikoo8669]

Thanks for replying kindly reach us On==W•h•a•t•s•A•p•p•== +~~1~~9~~3~~7~~3~~5~~5~~7~~1~~4~~6~~

[@rajatghosh9089]

Sir....Startup ke Share Dilution ke baare mey ek video banaiye....I mean founder ka kitna % dilute karna chahiye fir uske badd kinta ammount uss company ka hoga and kinta uss Founder ko hoga....sir pleas clear this topic🙏

[@ibelieveicanfly9686]

Whoever see this, believe me God have a perfect plan for you; Never Give Up.

[@abhisheksonavale3567]

You are such a blessing for us ,Sir . Genuinely thankyou so much for existing. ❤️

[@warikoo8669]

Thanks for replying kindly reach us and trade with us for more guidance 👇 On==W•h•a•t•s•A•p•p•== +~~1~~9~~3~~7~~3~~5~~5~~7~~1~~4~~6~~

[@manishachoraria1718]

Hi Ankur, your videos are full of those little bits of knowledge that shouldn't be missed out. Thanks a lot for creating such content. Just wanted to highlight a small error, GMV has been written as GVM in the video. :)

[@chakrabarti9634]

Sir love this kind of video please bring some more start-up based videos ..... And I have to say this video and you are awesome as always❤️🙏 Take regards sir

[@vinaymohan844]

Smart innovative presentation n knowledge dear sir thanks to all warikoo team.

[@Wiseversityofficial]

Thanks Ankur bhaiya : ) You are amazing

[@anmolarora5193]

This is so amazing , extremely knowledgable and a treat for anyone who aims to build their startup! please continue doing the amazing work sir! :)

[@AnshMehraa]

Thank you so much for such a wonderful video!

[@bhargavreddygopireddy5465]

Amazing video sir. One stop solution to know about all the common terminology we hear with startups. Thank you sir for explaining the terms in such an easy way

[@warikoo]

Most welcome!

[@saurabhmatale2504]

Please keep posting this kind of videos sir Lot's of love :)

[@warikoo8669]

Thanks for replying kindly reach us and trade with us On==W•h•a•t•s•A•p•p•== +~~1~~9~~3~~7~~3~~5~~5~~7~~1~~4~~6~~

[@rajankit051]

Best Explanation is of Revenue Model.

[@curiouspreetam]

Value dena koe Ankur sir se sikhe... Great sir! I am also trying to give value through content on UPCOMING ENTREPRENEUR hope I will be able to give value like you someday

[@puneetrathore6549]

I was waiting for this type of videos from a long time thank you sir

[@mkdas1001]

Few more terms... MRR - Monthly Recurring Revenue Incorporation Runway Merger Traction

[@yashasprasad1246]

Sir , can u please make a video on valuation, pre finding , post funding , how to decide the amount of equity to give against the investment

[@warikoo]

Sure

[@yashasprasad1246]

@@warikoo thanks a lot sir 😇

[@krishush6960]

this is really very helpful information and just priceless 😍 🙏 Thank you Sir

[@warikoo8669]

Thanks for replying kindly reach us and trade with us for more guidance 👇 On==W•h•a•t•s•A•p•p•== +~~1~~9~~3~~7~~3~~5~~5~~7~~1~~4~~6~~

[@devkaushik560]

Warikoo sir i have a question from u According to you which is the best option to live our life wealthier, freely and full fill our every dream. 1. Own business / startup 2. Highest paying job

[@dodrawat]

1

[@sudhirrajllc]

Please power of compounding par video banaiye

[@pa114able]

Ankur giving out gem of information with every video...Keep going 👍🏻

[@tarunarora1256]

USP (Unique selling proposition), is the one thing that makes your business/Startup better than the competition.

[@shashankagarwal]

sir nice knowledge , thanks a lot

[@warikoo8669]

Thanks for replying earlier kindly reach us On==W•h•a•t•s•A•p•p•== +~~1~~9~~3~~7~~3~~5~~5~~7~~1~~4~~6~~

[@vikaskumar-ru2oj]

Bulk of information, but explained very well as usual. 😍👌

[@try650]

Warikoo sir what to say ,you are my mentor...

[@dishanttyagi4396]

Thank you Mr. Warikoo. You are sharing incredible insight in the world of start-ups. I recently came through you channel and I'm glad I came across it. Thank you so much for sharing your time and xontwnt with us.

[@user-hm9gn7jj2b]

You’re welcome

[@user-hm9gn7jj2b]

+• 1 • 8 • 0• 3 • 5 • 6 • 6 • 0 • 5 • 2 • 2•=

[@user-hm9gn7jj2b]

Feel free to send me a text 🚀

[@1Root_]

This is what understanding the exact needs of ecosystem and serving with the better products !

[@SK-gx5jx]

Sir I become a great admirer .Fan to watch u .you are dammn amazing .you a r a God of clarity and understanding amazing 👏✨🙌🙏❤♥👏

[@user-hm9gn7jj2b]

🚀🚀🚀

[@user-hm9gn7jj2b]

+• 1 • 8 • 0• 3 • 5 • 6 • 6 • 0 • 5 • 2 • 2•=

[@user-hm9gn7jj2b]

Feel free to send me a text

[@pkknowsnothing]

Sir I think you missed TAM, SAM, SOM. But overall my vocabulary increased thanks,

[@jaihind6026]

It's commendable efforts sir nd it's very informative for new commers like me once again thank you !!

[@shantanuroy9408]

Could you please make a video on why so many startups fail and how could entrepreneurs prevent them.

[@urjamathur292]

Hi Ankur .. could you do a follow up video on negotiations techniques for an internship ?

[@arvind.surwase]

Sir can you please make a video on how to break into financial career as a science student .really appreciate it ❤️

[@happyverma6898]

And sir do also make video on valuation report for bootstrapping startups like to help them how much they should raise and for how much equity

[@raveeshreyas5181]

Sir Classsy, classy, classy superb knowledge.tq tonnnnn

[@AnuragYadav-wi1jc]

This is what i was waiting for ab kaafi kuch easy ho jayega koi podcast dekhne me 😁

[@SK-gd1gs]

So you did the great job items is shows vast area of understanding please make some video recording understanding of every terms with examples

[@pradeeppal8586]

I have done your course of time management , wonderful insights..

[@warikoo8669]

Thanks for replying kindly reach us and trade with us for more guidance On==W•h•a•t•s•A•p•p•== +~~1~~9~~3~~7~~3~~5~~5~~7~~1~~4~~6~~

[@warikoo]

Thanks so much

[@reetimuktadash1205]

Hi Ankur..I regulalry follow your your videos, they are quite informative. Can you please make a video on how a compnay valuation can be determined when its in early stage or pre-revenue.

[@shivankjoshi8363]

Sir, after this video I am searching startup jargon starting from X,Y & Z 😀

[@warikoo]

All the best

[@akshaykhule1906]

Informative, what will happen if we raised funding and if startup doesn't do well post that. Will founder need to return back investors money...request you to please make detail video on this. THANKS IN ADVANCE.