Steve “I Know Of NO Business In Australia Who Needs This” | Shark Tank AUS

Robbie Adams is hoping to raise $1m for a 25% share in his subscription based phone app Mobilyser…
An international sensation, Shark Tank AUS features entrepreneurs pitching for investment in the Tank from our Sharks, five venture capitalists willing to invest their own money in exchange for equity.
As Seen On Shark Tank Australia Products: amzn.to/2ZJBbyf
Shark Tank US Products Collection: amzn.to/3bMNjmI
#SharkTank #Mobilyser #Developer

[@remchaill9898]

It's not really a case of "quit while you're ahead".. more like "quit while you're only $450,000 behind".

[@_ray225]

As a software engineer, I can't wrap my head around how that backend is worth that much. I'm even more confused because he is a developer himself... it's like a musician paying $10k for a basic guitar

[@sameeramadushanka5357]

Yeah. Clearly he could have had that done for around $350k what a waste.

[@miulikalubowila8826]

Agreed

[@tonydarcy7475]

I’m only a university student even I can see that it should be relatively simple. It’s simply one table with the standard user table and one table for the call log, which links to the user table using its primary key. I could create the back end in about 30 minutes. Design and mobile apps are not my strong suit, but I can’t see how he could have spent that sort of money unless someone was taking him for a ride.

[@gbasilveira]

​@@tonydarcy7475 No it is not. They only show a fraction of the pitch which takes usually more than an hour. BYOD is and was a huge problem at the time and I'm pretty sure this app would solve severe Information Security (IS) threads for big companies. Building a solution aiming to solve these issues is expensive and complex, it is not a simple RDB. Nevertheless, regardless of how complex this app should be, in my opinion, half a million is too much for what is proposed especially for companies with IS Policies and with mobiles already having dual SIM card at the time.

[@quark_E]

@@tonydarcy7475 I agree it's crazy he spent so much, but as a fresh out of uni student myself I'm sure the software was a little more complicated than that lol

[@jessesambro9535]

Company hasn't been active since 2015, Robbie now has a new company called "Cerberus Marine NZ" . Its "An fresh and marine data platform that uses IoT enabled buoys to monitor water quality in real time and on-demand". He is the sole employee.

[@ShubhamSingh-mo5nc]

Thanks

[@greenlion6544]

Thank you. Wish him all the best

[@MrLottex]

Calls himself a "experienced technology entrepreneur" xD. Developing this app shouldn't cost more than 10k$ and somehow he spent 450k either he is pretty dumb and got scammed or he scammed his investors. His newest company that is already 3 years old doesn't even have a finished website and he used a Website builder to create it :D. Says enough about how well the business is doing.

[@hellofahmid2331]

Honestly, his ideas are pretty good when you look at the future value of it. But, his execution is absolutely terrible.

[@jemimac6054]

@@MrLottex if his newest company is monitoring water quality, a webpage isn’t particularly important. I judge him not on the basis of a webpage.

[@a7madev]

HOLY COW!! As a software developer, I dont think any of frontend/backend/infrastructure would cost this much without having any users 😶 Im speechless

[@joeskis]

Apparently you're not commentless.

[@cudlefish9990]

@@joeskis pfft

[@samsguitarcovers]

@@joeskis haha literally dying rn

[@RamaKrishnaYeleswarapu-kj4en]

Basically software developer ripped him off poor guy.

[@thetroyzernator]

I've worked in four countries, including Australia. I had a work phone each time. Always an all-you-can-eat plan. This app might have worked 15 years ago.

[@stephenhosking7384]

Steve's comments were the best for impact, and getting straight to the point, but credit to Janine for the most insightful. "There are so many apps on my phone... and then for me to pay you.. it's not a lot, but it's a chipping away". I saw this episode on the TV a few years back and that stuck with me, and is my reaction whenever I have a "great idea" for an app, or someone tells me of their "great idea". As I recall from the episode, after saying "so many apps on my phone" she added "and I don't know what half of them are", which has been edited out. That's an image we can all relate to. I also picture all those developers behind each of those apps somehow believing their product, like Robbie here.

[@slidejones6033]

Update: Mobyliser is not on the internet.

[@albraatahani-mazen8600]

Really?

[@crawdadlando4053]

I checked and couldn't find anything past the 2014, a 2015, and a 2016 article that was more of a summary of the previous articles. It's a dead company now.

[@raid_or_die8962]

Atleast somones doing a update after shark tank, guess its the youtube commentors job

[@droneshotsantoine1805]

I love this show just because of Steve, he's amazing..

[@samtv6447]

He is like the Simon Cowell Of Shark Tank😂

[@Tripl0se]

Yeah he’s a bogan

[@DeltaNrOne]

If you come to shark tank with tech better be great

[@44unda]

He's always annoyed and confused

[@jbac5767]

Fair dinkum mate!!!

[@Lowkeyyshorts]

Just looking at the length of the video and the amount he asked for irrespective of the title I already know it ended in tears 😂

[@leeshanpillay1253]

Regardless of how irrelevant this app is, these sharks wouldn't invest 1M anyway 🤷🏽‍♂️

[@grahamdelacey5779]

if they could see a 2-5x return on it, they would. but unless it's given to them, they run

[@leeshanpillay1253]

@@grahamdelacey5779 Probably only Steve would. The other sharks wouldn't take that much of a risk unlike shark tank USA

[@Eidolon1andOnly]

@@leeshanpillay1253 I've seen the US sharks invest more for bigger risks.

[@ujalagupta636]

lol ik they all just so poor

[@MrSupdup]

I've seen like 5 videos in my binge over the last few days where they invested $1m+.

[@SolarSKB]

this mans "smile" is giving me nightmares

[@elizabethcromwell9630]

His smirk looks out the gate

[@Lowkeyyshorts]

Kinda like green goblin 😂

[@SolarSKB]

@Mr wow didnt know that lol

[@joek550]

Mr - thank you.

[@talcohen2118]

I can’t be the only one who’s watching these everyday

[@tyraelzumwraek937]

You are not alone

[@GLORYZONE92]

Your not, addictive and informative content, what's not to like

[@wizcorn9958]

Yeah man….. I think you are🤓

[@n.r6094]

Lol

[@nicholaswood3063]

Absolutely staggering. Phone bills are 10 to 20 quid a month with unlimited calls. How much can the benefit in kind be?

[@MrSupdup]

Where before you claimed 70%, now you claim 73%! Extra $21.60 deduction on your taxes, 35% tax rate = $7.56 saved per year! Now pay me $4/mo and do a bunch of admin on a phone app you hate.

[@GaryPopejr]

Dude couldve spent $50k just to market and see if there was an interest at first instead of blowing it on an app that no one wants.

[@johns4651]

This is incredibly common. People spend years and mortgage their houses because they fall in love in an idea, without testing it. Tim Ferriss talks about it, first do some metrics and establish market need. Perhaps do an MVP cheaply and quickly. Another issue is people are delusional and can't see it, they refuse to do any metrics. It all how they "feel". We live in a sad world now where how people "feel" is somehow reflection of reality, not data, not real science. We can see it in politics, in business, everywhere.

[@geofreyr]

@@johns4651 I dunno, I think so-called market research is a bit pointless in many cases, what does it entail? proposing the idea to 100 people? guarantee they'd all probably nod in agreement that it was a good idea, right? But then never use it anyway. I think the only way is a cheap MVP, ie, you just have to risk 20-odd k in dev time to get something basic up and try to get some people to use it, somehow, and even then it's still hard. For every success there's a ton of failures, like this one. Harsh way to learn. So many people these days are trying to be the next super rich entrepreneur.

[@pointinpolyhedron]

I have been a software developer for 4.5 years (albeit not in the mobile app space) and developed some pretty complex applications for running fluid dynamic simulations and geometry processing. I truly do not understand these entrepreneurs on shark tank and dragons den claiming to have spent half a million or million to develop a simple mobile app. If you are a programmer, it would take a couple of months to put it together. If you hire a few people to do it, still it shouldn't cost this much. Are software developers this expensive in Australia and UK ? I am genuinely curious.

[@tivia4929]

Its more like, theres always suckers who will buy overpriced stuff

[@MrLottex]

That's exactly what I was thinking. This guy either got scammed big time, or he scammed his investors. Either way I would pay tops 10k for this app and that's even too much lol. The funny thing is they always say I developed this website/app, although they paid someone to do it or used a builder :D

[@Fixingthingz4u]

I

[@billyhendrix5544]

3:55 that was the most legit 'how' Steve has ever asked

[@nath-wp7xp]

Man was stunned beyond belief.

[@vwabi]

To be honest, saying a backend is worth hundreds of thousands because it's convoluted and complex is a huge red flag. If someone can come to me and show they achieve something with a simple and elegant backend, I'll be impressed. If they solve it with something convoluted and complex, that just scares me that it will break or have huge maintenance costs in the future.

[@ASXInvestor]

Even though it seemed the sharks were harsh, they seemed to be fair in their assessment of the idea

[@markmaker2488]

Would have been a great idea 10 years ago but he took too long to get his app built and was so far up the creek without a paddle that he just kept going. Sometimes you just need to pull the pin.

[@johncharllirazan3363]

I love steves being so frank and witty.

[@andreas11735]

I watch Shark Tank shows from several countries, never miss an episode. This is one of if not the worst concept I have ever seen. It's true what one of the sharks said. A decade ago businesses stopped worrying about this and just gave employees a fixed monthly payment to use their own phones. I think this guy may have just come out of a coma or something. The day flat mobile rates became a thing this became useless. I also don't know even taking this out of the equation, how the fuck he spent almost 500 k AUD on this. I really feel as bad as one can for a fool and his money but he clearly needed to learn this lesson. This was like watching a car accident in slow motion knowing that the injuries will be horrific. Ho Lee Fuk!

[@martinhristov3670]

@@TheBatch62 I don't think you know what racism means

[@martinhristov3670]

@@TheBatch62 I can almost hear you typing into google trying to vindicate yourself

[@martinhristov3670]

@@TheBatch62 don't hurt yourself with your hurculean efforts to combat racism

[@wintermute8315]

@@TheBatch62 Haha. Nah mate, if he doesn't pay himself on the back, I'll do it for him. He got you pretty good. I, too, can picture you combing through definitions both real and imagined, trying to find one that supports your argument that something "racist" was said here today.

[@truckwarrior5944]

@@TheBatch62 I still wonder what kind of definition you use for racism. Would you care to elaborate?

[@bennn82]

Just searched the App Store. Can’t find it. Now there’s a surprise.

[@lukanvanderlinde]

For me this product is doing a disfavor because companies are now understanding that giving things to people that also helps in personal life is better for productivity. So for a company that pays one bill "all you can eat" and works for they needs and personal life is better for everyone...

[@Premium-Content]

It’s gonna be a real hard sell to make employees put a tracker that monitors and reports to your boss what you do on your personal phone

[@kennedicreates1169]

everyone loves Steve but Andrews my favorite lol

[@AJ-ts6dx]

It would be useful as an extension to the screen time features on Apple and Android. As in you could have the option to highlight whether a contact is work or personal. That way you can see it in your settings. You clearly don’t save any money from this as mentioned but it could be useful for tracking productivity

[@jaydencrilley67]

Why would anyone pay to use something that tracks their own calls...?

[@DearDextra]

I think it's a good idea for business to business. As in get an app which lets you put some numbers or emails in it, every time there is back and forth with that number/emails it gets logged. At he end of year, you can then bill for services you provided.

[@BennyMiller]

what year did theis ep air? I don't know many people now that don't have at least a basic unlimited plan

[@deekircher21]

Most companies just give a staff member a separate phone

[@ProfRoofs]

You can tell by the look on his face that he is not feeling good about all the money he has put in without a profit. That said... this could make a great story if he makes it!

[@mohamadjamalwawi5329]

Steve is Australian mr wonderful

[@kiwiryker]

Robbie is such a nice guy , ex Australian army , owned a pub where he did craft beer and a farmer ! He deserves success , I don’t know him personally, just know of him.

[@jblvxk]

No one gives a shit

[@martinhristov3670]

@@jblvxk JT, don't you have class in the morning young man?

[@mohdshahzrul9423]

Me: Hello sharks, My name is... Sharks: I wish you all the best. But I'm out.

[@kedarkulkarni0074]

Dude should have followed the MVP before launching the entire application at once.

[@marks6663]

4:30 That's the James Caan smile.

[@binarytanzania]

Glene is such a gentleman, Steve and genin are the brains, mr Andrew is an investor , Naomi for that reason is out

[@tyndni]

The guy seems nice but just clueless I feel sorry for him.

[@AlexXanderMarketing]

“We don’t have 1 million dollars. Therefore, we’re out.”

[@cuzakuru]

poor bloke 450k i could use to travel the world for life experiences

[@DavinaMealoha]

I'm a binge watcher mega fan of Shark Tank Australia! 😁😁😁 Just love the Sharks. All love from Hawai'i! 💞🙌🏼💞🙌🏼💞

[@saidalkharusi7824]

The best thing he can do now is implement ads smartly, and without spending a ton more money, and put the app up for free. Hopefully he'll be able to get his money back for free through ad revenue.

[@StijnHommes]

Why are job-related calls made on private phones or personal calls made on work phones. Just give each employee a work phone and audit the use. Problem solved.

[@andrewguo3409]

He scammed himself

[@otakusan8804]

😂😂😂😂

[@stephenhosking7384]

Best comment ever!

[@Mnya136]

Man’s was ok the verge of tears 😢 💔

[@senatorpoopypants7182]

Assuming you have to label your own calls or contacts as being either personal or business, isn't it a simple single activity app. Like it's something you make when ypu learn how to code. Otherwise I don't see any feasible way for the app logic itself to make that distinction regarding the nature of your call

[@senatorpoopypants7182]

When your kid makes you a ketchup sandwich for mother's day and you don't want to tell him why that's not a great idea

[@ImranKhan-uk8yo]

Can someone help me to know is there any other country is having similar show like Australia?

[@ewenhuzami3212]

dragons den uk

[@OpenAustralian]

I can't seem to find the App in Google Play store, can anyone find it?

[@createdbynemanja3431]

Its canceled

[@davidjones3192]

Steve is the best!!!!!!!

[@Neil2022]

Most mobile call charges are free now. This is 2020 but have been for years.

[@chrisjones1864]

The dude has the creepiest smirk i have ever seen

[@raphaelsimmons661]

@4:20 Janine putting in her notebook “ he’s f****d”

[@badmanno.1650]

When 4 of the sharks are out and you remain with McGrath... Just walk yourself out... He never invests

[@kingdomfor1]

One thing I've never done is pay for an app. and especially with a recurring payment. And I never will.

[@The_Charlatan]

I see a market for this in the U.S. However, I don't think It would sell well without offering more like VoIP.

[@rohithkumarsp]

damn youtube finally showed me Australian version lol

[@GLORYZONE92]

I feel for this guy, can assume it would have been relevant up until 2010, and I know next to nothing about this space

[@2011blueman]

There is zero need for this service. It could be modified to track car usage because people do need to track business use of cars for tax purposes, but not phone usage.

[@invertedname3099]

I’m still not sure I understand what it does.

[@ha74gamer24]

0:06 Umm did any1 get that "bald business plan" pun lol

[@adammtroutman]

Bold***

[@goednieuwskrantje-nl]

@@adammtroutman Build**** :D

[@goednieuwskrantje-nl]

Belt?

[@CanChikMay]

Before hlf way theough he ahould say how many users he has on the free trial now..

[@axa897]

Problem existed many years ago now days employees just orders cheap unlimited plans and done . Useless software now days .

[@_kadaly]

The customer is the individual lmao

[@angcil88]

Yeah probably because he perceived it differently, since he has two revenue stream one is B to C (individual) and the other one is B to B, but what the sharks meant was the persona of the customer.. Lost in translation I guess lol

[@elizabethcromwell9630]

Nil

[@mauharley]

It wasn't confusing at all. It means that the product is being pitched to the individual to purchase the app, rather than a company who would have a contractual agreement to use Mobilyser for their employees.

[@truckwarrior5944]

I dunno. Back in the days when there wasn't those mobile-contracts that just were "Pay X amount and get as much time as you need" there was already the possibility to have 2 Numbers on your phone, one for buisness and one for private. My dad had a phone like this in the 90s. Cost the company basically nothing, solved the problem he proposes to solve way cheaper. Never a good sign, when you try to solve a problem from 2 decades ago, that was already solved in a more effective way.

[@datura_boof]

Great app good for him

[@marcelnz]

has to be the shortest pitch, incl. repeat 'take' edited' into this short video..

[@imlost19]

here's the thing though, if he had a major supermarket inquiring about it, and he's already spent the majority of the front-end startup costs, why not continue to pursue it. I don't think its an investible idea as of yet but I think they might have been a little harsh on him telling him to stop so soon.

[@nishilbutala4513]

i don't think said supermarket exists or is inquiring about his product. if they really were i think he could have gone along and gotten some revenue at least to show the sharks there is interest. also the fact he spent 450k doesn't help.

[@withgoddess]

They look like their going to roll on the floor laughing.

[@everydaylifewithme5260]

Update 6 months from now he's making that 7.8 million sharks are not always right

[@bartonez123]

I think most people have had unlimited calls and texts for 10 years now, who the hell was this for??

[@conniekelsey1000]

He changed the focus to busines-to-business and is doing fine.

[@1sondredat]

This guy should have known it aint that easy to become a millionaire with a useless app

[@RayPossibleGT]

0:41 Naomi’s iPad: 1,000,000/25 40,000 x 100 =

[@mocktheweekfan92]

any good mobile deal includes free calls and/or texts for a fixed price a month regardless of business or pleasure some even include unlimited data, due to this the app makes no sense

[@trinstonmichaels7062]

Trinston was here. ....

[@djefsund]

Is he related to Tony Abbott?

[@ausroyal]

This product is for managers who have to micromanage their staff out of pure paranoia.

[@marcushunt1414]

Just started to get sad towards the end. Don't know whether to laugh or cry 😅

[@xtreme_survival7879]

Oh man for the last 10 years mobile plans have been a fixed price for unlimited calls.

[@wolfwang8464]

Steve should guest star on US shark tank!

[@wolfwang8464]

He’s the only good one. Otherwise this show sucks because the sharks are idiots and also they constantly have these guys in here without sales asking for a lot. US show would shit all over them.

[@officialdeamo]

What is he thinking

[@patheally]

He must have missed the lean startup memo

[@Rob-uc8zr]

haha steve has gotta be my favorite shark

[@xJMAN92x]

Steve: Can I give you some ahdvice? No one: Steve: It’s shit

[@timestamps8576]

wtf does the app even do? tells you how you're spending your time on your calls?

[@deoudersvan1883]

I feel bad for this Guy, I hope that he's find a new Business.

[@A.D.D.O.C.D.T]

Leaves show ,heads to the gap

[@gobgoerrsarah]

I feel so bad for him omg

[@Danielshugol]

Poor guy, sad to see him fail.

[@kushaljain3767]

I was out in the first minute 🤣🤣

[@grantdevlin7658]

What did the 450k buy?? lol

[@TheTigero]

Wouldnt almost everyone just be able to claim half business expense and NEVER have an audit issue?

[@adriangrubb8853]

Sheffield Wednesday

[@mfmanjapan]

With unlimited call plans, I could see this being a thing for employees that are salaried and required to do 40-45 hour work weeks. If they ever take a phone call that is work-related, outside the realm of typical 9-5 work hours for regular employees, it would serve a purpose to prove those 2 hours with 5-minute calls here and there to companies that really love to micromanage (I've been in two so know there are people out there that would love to shove this in a bosses face that I was "off the clock", but still took a work-related call). However, it would only be a $2.99 phone app and that's it. At least by then, he could have the potential of making back his initial investment without doing much except collect passive income because it was supposedly a fully developed app and not a prototype. The business model sucked, then, and it still sucks now, but there was a market for it even at that time that could've made it a $4.99 app.

[@jhoughjr1]

Everyone I know in IT just use their personal phone. This seems like a 90s problem.

[@user-on9rs3yx3s]

This app is stupid, plans with unlimited calls and texts are ubiquitous, so it doesn't matter if it's a work call or a personal call, you're paying the same no matter what. And this guy wants to charge $4 a month and call it a saving?

[@jonathanrayne]

No app should cost $450,000 The developers saw that dude coming!

[@jhoughjr1]

and your software engineering degree is from where? Plenty of apps cost far far more than that to develop and maintain. THIS app should not have cost that.

[@jonathanrayne]

@@jhoughjr1 Lol, you absolutely NO idea what I do for a living. No one uses a Waterfall method of development anymore. Agile is the standard to control costs and identify issues before they snowball into a massive avalanche of problems. Backend systems developed to support apps like servers, databases, networks to complete their functions can cost considerably, but once again, this is added in stages as the app creators market develops. No reputable software development company would stick a creator with a $450,000 bill for the general creation of an app ie. wireframing, coding, stressing, modification...etc. And believe me, I left a LOT of information out. Stop volunteering your ignorance on a 9 month old post. Everyone has moved on and nobody gives a shit.

[@WinterExplains]

airtag

[@BarakaAndrew]

I’m a developer and could make the same app or even better for less than 10% he wasted. Why would someone pay $4 for this seriously? And you do know if it’s a good idea Apple and Google would just copy and make it as a default in their OS