Steve Rifkind on Managing DMX, Making 'Paid in Full', Signing Wu-Tang & Three 6 (Full Interview)

[@KD_SWAGGER]

Steve Rifkind is an icon in Hip Hop and he better be recognized. The man is responsible for putting on acts like Wu-Tang Clan, Mobb Deep, Big Pun, Akon and many more. Hope Steve Rifkind continues to do well health wise going forward. In fact, I hope the same for whoever is reading this.

[@brandonmcduff]

Cant lie as much shit as a lot of us give Vlad, the interviews really aren't the same without him.

[@SMJay357]

We all know that nothing but respect for his journalism I think it’s more so the questions he asks some of his guests but I see the other side also where it’s like why are you even answering these questions.. a couple questions Steve could’ve easily slipped up on but he played it smooth 💯

[@smittysacks7244]

I actually respect Vlad a lot!! His interviews did more for people as far as getting noticed and finding a way to get a check in other ventures than it did in a negative way. If u choose to get up there and brag about everything u did illegally and it gets u trapped up… that’s on you Fam!! And oh yea… I don’t watch the interviews on Vladtv that Vlad didn’t do. You’re right, it’s not the same. I was mad af he didn’t do that lil cease interview!!

[@Ryanc267]

This guy is a legend. And becoming more humble by the year.

[@osoavon2950]

I love how genuine he is and his passion for what he associated himself with. Continued prayers for peace and perseverance for ODB Jr. So heartbreaking and traumatic

[@mellofello6792]

It was a honor to work for Loud and Rifkind.. RIP BFIN!

[@Eric1935]

You worked for SRC??

[@95alive77]

I like how Steve ducks all of the gossip questions 💪🏾

[@ProdbyCeeSick]

BIG FAX

[@anstoniosheen]

Like Neo in the Matrix!

[@95alive77]

@@anstoniosheen 😂😂😂

[@tjenx3]

Steve's family has deep mafia/mob ties, so he knows what's up... 💪🏾💯

[@reginafris6822]

Vlad comes off as a shallow egotist. Steve seems grounded.

[@timmyggztv]

Steve one of the greatest of all time this guy a legend for real

[@barronthompson3529]

I don’t think people understand the importance and the impact that Mr. Rifkind has had on hip hop culture. Very in sighting interview. Side note: You notice that you don’t see a piece of flashy jewelry on him. And he’s worth Big Ms.

[@vitotntceo]

Steve is the man ... cant be said enough. real guys in hiphop that push an fight for the Essence of rap dont get the credit they deserve

[@AwakenedZion]

Interesting interview! Surprised he spoke so highly of Dead Prez. One of the most greatest underrated groups in hip hop 💯👏🏽.

[@underworldgaming3308]

2ww

[@underworldgaming3308]

22

[@jimr9499]

Sharp Shooters with Kweli? One of my favorite tracks of all time.

[@SnakeyD8468]

That Dead Prez album is STILL relevant..still hits on many levels...

[@lll-pr5bb]

Lol the way Steve face is set up when vlad gives info or ask info he already knows about.. priceless!! He handled this interview very well. Love the facial expressions Steve gives when Vlad talks like 😏 nigga u not gonna get me caught up.

[@95alive77]

I swear I was waiting for Vlad to say Koopsta Nicca… but he ain’t stupid 😂😂

[@mookX92]

Bruh 🤣😂😭

[@osoavon2950]

That 14k that Vlad says he paid for that DMX interview was starting to feel a little awkward

[@morelandcapitalgroup8694]

Word. Steve curved that one too. “It’s with his children”. Boom! What can you say after that.

[@miltonmitchell4290]

My favor hip hop artists of all time, a real one through and through. Rest easy X...

[@CurrentRapCurrents]

37:00 Deck is the most consistent heat spitter; that's why he's my fav. I like em all, i really really like a few, but Deck is my fav.

[@jimr9499]

I've noticed more lately, in the passed year or two, Deck has been getting mentioned more. At least from fans online anyways, it seems like he's finally getting the recognition he deserves as arguably the top spitting in The Wu.

[@95alive77]

Why does Vlad always make sure to say that he gave DMX money for an interview before he passed, than says “It’s not a big deal” …. Bruh you literally mention it in every interview when his name is brought up

[@user-ib2kt4oo7i]

You give someone $14,500 i bet you're saying the same shit lol... it's the principal of it

[@lll-pr5bb]

I didn't realize he says it in every interview. But when he did say it I was like welp u know dmx u didn't try that hard bc back in the DayZ niggas went and found him in staircases. Like how much did u really care about his well being and his health u just salty about interview

[@95alive77]

@@user-ib2kt4oo7i $14,500 to a millionaire is like $100 to us. If you do something for someone and they pass away, you keep it to yourself. Even if he said it once then ok but EVERY interview

[@nobodyheree1]

Rifkind is a smart guy. He could have schooled VLAD on what happened when they put out that ICE-T record, but chose not to... It was an important part of hip hop history most people don't know.

[@christian8121]

Bro what happened i wanna hear that story 🤣🤣 how u just leave a story half told like right its not right🤣

[@therealcoachpowers_777]

Great interview 👏🏽

[@TFFSRAD]

Interessant om naar te luisteren amigo

[@dabronxguru1824]

This man is a legend in the rap game! Put the music out there and developed artist !

[@ed1476]

Great to know all about the Wu Tang being a fan.

[@bronzkhrome4024]

Steve Rifkind LITERALLY supported his artists, which is something I can't say about Tommy Silverman AKA Tommyboy who fuck over De La Soul...Love this guy

[@jimr9499]

Tommy ain't my mothafuckin boy!!

[@jimr9499]

It sucks bc there are SO many good Tommy Boy artists, albums, and tracks. But whenever I'm looking for something, for example on KZbin, and it's been uploaded by Tommy Boy, I refuse to click it. As minute as it may be, I refuse to support that snake in any way I possibly can manage not to.

[@justintime6440]

Great interview. Respect

[@derekhugh]

Steve saved a lot of people with HipHop as outlet.

[@dnzwill]

Vladimir loves the fact there was almost violence at the Verzuz.

[@ProdbyCeeSick]

Ha salute to you for reminding me of the IMIR in VLAD🤣

[@grimmcyph932]

Steve also said it put a smile on his face his words verbatim and you take a shot at vlad 🤣🤣🤣🤣🤣🤣 vlads haters are wild

[@dnzwill]

@@grimmcyph932 he may have I probably didn’t notice because Vladimir was giving us his opinion again. The point is Vladimir has a HISTORY of enjoying violence and beef within Hip Hop. Now politely fuck off……

[@djclassicz254]

Steve changed the culture!

[@Indomitablespirit108]

steven's a sweetheart! always was.

[@CurrentRapCurrents]

50:30 can't think of a better duo... can't think of Outkast? SMH. i LUV Mobb Deep, particularly their 1st 2 albums, but Kast is on a higher level.

[@seanfelder3977]

Steve is a legend and big part of hiphop culture. Didnt knew he manager of late dmx and wu tang clan

[@CurrentRapCurrents]

1:50 8Ball & MJG... they are always forgotten & overlooked. SMH

[@ShyneFourTenFOE]

I hate it because they're Legends

[@ShyneFourTenFOE]

Coming out Hard is one of the greatest albums of all of the South

[@95alive77]

I think back then, most people outside of the South thought Eightball & MJG were from Texas because of their Label

[@BALL_BUZZ]

Steve has such a proud look on his face listening to his son.

[@kinginc2000]

Eightball & mjg and Gangsta Pat broke out before Triple 6, shit Eightball solo project "Lost" had a commercial impact before Three Six Mafia really gained commercial appeal.

[@dr.midnight4929]

Just checking I'm thinking of the right dude, did he do a joint with Pun and Heavy D called: "On Point"?

[@kinginc2000]

@@dr.midnight4929 yeah that's him, he also appeared on Mase's Harlem World with Mjg. But they were kinda on the scene before that collab.

[@marcus.6487]

mane u kno these muhfckaz damn neah try 2 make a point 2 git memphis hiztory all fuqtup ehtime they talk bout anythang that got sumthin 2do wit us...shid, memphis got vulturez fly'n all roun dis muhfcka suck'n up our styl too

[@jKHAHN215PA]

How do ppl overlook MOP when they mention mobb deep being the dopest duo ..

[@RafaelLopez-xj1th]

Trust me a lot of people mention MOP and not mobb deep but mobb deep is way better

[@nastystew6942]

Loud Records had the greatest artist on any record label period!

[@fredo3106]

"I never got into it, I don't want to get into it" Vlad gets into it and 🤦‍♂️ R.I.P. X

[@melvinsmith1176]

VLAD trying to bullying his way into the Concert Replay😵😵😵

[@PhatDimes]

22:22 Hey can anyone tell me what kind of dog this is? Love it...thinking about getting one.

[@TRACKBROKERZ]

8 ballxMJG Tela and Jazzy Phae were national before 3.6

[@ShyneFourTenFOE]

I never knew Jazzy Phae was from Memphis I always thought he was from Atlanta and I thought Tela was from Houston because he was signed to Rap A Lot, thanks for dropping that gem. You learn something new everyday

[@TRACKBROKERZ]

@@ShyneFourTenFOE 💯

[@mattjaworski6904]

8ball and mjg I think where but I dno about the other 2. Didn’t 36 get on the radio in like 95. I’ve never heard a single tela song on the radio

[@TRACKBROKERZ]

@@mattjaworski6904 Tela is from my part of town Blackhaven in South Memphis in 1996 Suave House Records released Sho Nuff feat 8ball&Mjg produced by Jazze Phae who was born in Memphis ,TN his father is legendary bassist "James Alexander" of the Barkays also from Memphis.

[@seanfelder3977]

Eightball and mg was hot

[@MobstersInc]

Hip Hop Legend 🍿

[@RealAdrianReactions]

You can tell this still hurts him

[@stevendasilva9287]

I think the Ghostface character was the best. He definitely killed it. Shows true acting ability

[@quintonjoseph7927]

Better then odb character?

[@stevendasilva9287]

@@quintonjoseph7927 yes because odb was so weird and off the wall that it's easy because no one was like him, if that makes sense. He still did a great job

[@smittysacks7244]

LEGEND!!!

[@UpxSetter]

11 part interview for Steve Rifkin… Why does Gilbert Arenas have a 61 part interview🤣?

[@don8244]

Rifkind is invited to all the cookouts and is safe in any hood

[@StreetNative]

I wish Mike Nixon would do one of these interviews.

[@NatHenrickClarke]

Nobody broke outta Memphis? What about 8 ball and MJG?

[@rashadtaylor4279]

Capital S..... Shout out 2 Vlad tv as well! 👍😎💪

[@gideoninc8687]

Mobb deep? He's forgetting outkast

[@MRNBN]

Man vlad you missed the DMX interview dam that would've been dope

[@TheBsheep]

Mobb Deep was a great dou but down south Eightball and MJG and UGK are the best duos ever....outkast too. I won't say who's better but they definitely deserve to be mentioned.

[@barronthompson3529]

I would say undoubtedly Outkast is the better duo of the mentioned.. I think Dogg Pound should be included the mix as well.

[@TheBsheep]

@@barronthompson3529 Yea I take it you’re not from down south or you’re under 30? OutKast is more nationwide but Ball and G and UGK mean a lot to people down south just as Mobb deep mean a lot to the East. Mobb deep doesn’t even register to a lot of folks where I stay..I love them though but I’m a hiphop head…lol

[@barronthompson3529]

@@TheBsheep I’m 36 and I’m from Atlanta. But I’m not understanding what your trying to convey. You’re confusing me bud.

[@TheBsheep]

@@barronthompson3529 I'm saying, you are the first person from down south that I've ever heard that don't think UGK and 8ball and MJG are the best group ever....nothing wrong with that...just your opinion but I've never seen it before.

[@barronthompson3529]

@@TheBsheep ah I gotcha. I grew up being heavily east and west coast influenced. Pimp C is in my top 5 of MCs from ANY coast though. I love Ball & G, but not above Outkast. But I get what your saying now.

[@90sNOSTALGIANINJA]

Dj Glad strikes again

[@chelseahutchinson1268]

Vlad finally came to work.

[@rembrandtdrive4841]

What about OutKast

[@justyna4276]

“Culture Vulture” is mentioned and surprise surprise the video is cut. What you hiding wkad?

[@davidaldridge5716]

@ 1:03:32 fwiw

[@inthahous87]

He looks like Steve Lobell

[@SoundsbyIvory]

Vlad let Steve know how much he paid X on camera so he can get his money back lmao.

[@davidmoore2445]

He ain't trippin

[@guymichelasseke8103]

💯

[@derrickanderson158]

Why was the dollar amount you paid for the X interview made public? That man can never give his side of the story smh.

[@34csimms]

Phat Pat, U were thinking militant, not criminal.

[@Fallbaby87]

And stop bringing up Mike in music comparisons

[@Richhitz]

Steve never thinks any real life events are real first hand!

[@ErinT80]

Hey there 😉

[@anstoniosheen]

The vackseen killed DMX RIP KING

[@djclassicz254]

Vlad stop asking people “how they feel” about someone’s death. They DIED! How you think they feel????

[@CharlesEdmond79]

ODB broke outta jail and dressed like a woman. Legendary…🤣🤣🤣

[@phillipgoulding6665]

Mobb Deep is better than Outkast?

[@forw4rdp422]

I don’t know how you can compare the two it’s apples and oranges. They were both amazing in their own right.

[@BillMurrayWutang]

Yes.

[@inthahous87]

2 different groups

[@Thoopy76]

I just hate wen vlad brings up any of the dead mc’s just cus you can sense ah lack empathy he’s just speaking from a journalist standpoint

[@Fallbaby87]

Vlad trying to bait Steve to talk bad about black men. When he interviewing the white guy how sway?

[@johnwall725]

They never heard of eight ball and mjg culture vultures

[@eysbergen1]

dj add

[@heem1784]

Both of yall wrong everybody and tgey momma know 8ball and mjg put Memphis on the map💯

[@jasonmunnerlynsr2780]

Why say so called kids? It's his kids all 16

[@terucks]

Vlad is so nosey! Up in that man business. lol

[@quillabee2690]

Verzus is simply cultural appreciation…dancehall culture is once again stolen renamed and profit off of by people outside of the culture who refuse to own the fact that it’s dancehall culture….clashing is not limited btw to just sound systems…artists clash each other with their own songs, hmmmm sounds like swizzy stole from dancehall, he needs to give the genre the profits of the culture he appropriated then do a press run letting people know “ hey this is these people’s culture and we took it”

[@MarkMark-io5ts]

Vlad back lol

[@twentymover]

Eminem is not thee biggest act

[@ProdbyCeeSick]

Dam how y’all forgot lil whyte

[@willzang3000]

bait q's

[@calsums914]

Ylad people die you know. How did you feel?

[@dmxisbetterthantupac6528]

Dmx is a better rapper and actor than tupac 💯

[@bghancock84]

That was uncalled. And is better for you not for everyone. Learn to write correctly.

[@sutterkane5716]

No

[@dmxisbetterthantupac6528]

@@bghancock84 learn how to toughen up emotional keyboard baby 🤣

[@dmxisbetterthantupac6528]

@@sutterkane5716 oui

[@mikejejenich7116]

There both icons. 💯.

[@lilekoe1]

What race is his sons mum?

[@HiWiz]

Human ✨