I investigated the dark truth behind cars manufactured in Nigeria

I visited local car manufacturers to investigate why Nigerians don't buy made-in-Nigeria cars, and why no made-in-Nigeria car is exported out of the country.
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TIMESTAMP
00:00 - I investigated why Nigerians don't buy made in Nigeria car
01:44 - Nigerian govt rejected made-in-Nigeria cars
03:57 - tour of innoson factory
13:11 - asking Nigerians what kind of car they prefer
15:16 - Nord logos
23:39 - Benny Autos Jos
26:19 - sponsors of the video
29:39 - why made in Nigeria cars are clone
31:24 - interview with auto dealer in Lagos
35:50 - review of a made in Nigeria car by nord motos
39:14 - thanks for watching
​​​#travel​​ #Lifestlye​​ #nigeria
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[@GhostBestie057]

Your government buying foreign cars while you produce them is on the same level as your parents attending someone else's birthday party on your birthday 😂😂💔

[@StevenNdukwu]

Good example

[@beebee_0136]

It isn't only the government, though. From the interviews, even the people seem to have a similar mindset. There's a need for re-orientation

[@Ricchmic_]

I prefer Nord to Innoson because of their design and packaging

[@Voltaron.]

See, the real reason why most people can't buy these cars is because of financing. If you live in the US for an example, you can spread your car payment over a long time. Here in Nigeria, we don't really have that luxury, even with the cost of living these days is crazy. Oh, also you'll notice most of the cars imported are used cars which are way cheaper than the new ones (produced in Nigeria)

[@Da_Champion]

​​@@StevenNdukwu​ Only IVM is produced in Nigeria. The NORD guy is lying. Let him show us where NORD manufacturing plant is located not assemblage location. Let them get it together and avoid conflating manufacturing with assemblage

[@nhlanhlastevensibanyoni4115]

I don't know where people get the perception that BMW, Mercedes Benz, Audi and the rest of the major brands manufacture all the parts themselves. They outsourced 50%of their parts elsewhere and assembly everything together.

[@Peeboyism]

Yes, they outsource but they come up with the engine architect. They pick their previous model and remodel the engine to produce a better output, these designs are down to the smallest component of the engine and take these designs to production plants that now bring that design to life. Afterward, they carry out product tests and UAT, stress tests, and accident tests. Engine performance test. I love Nigerian car companies and what they are doing but what we have is they order parts without design or architecting, then bring them together. The BMWs, Benz, and Toyota are already doing architectural designs for 2025 - 2027 cars. They are also coming up with other concepts of cars, can we say the same of our own car companies. We hope they get there one day when we come up with a design architect that the BMWs and Benz will look at, and copy by ordering parts in China and merging them together.

[@chiboyife5456]

Swears.. Even Bugatti don't produce some of thier own engines

[@steveaustin397]

That's the poor mentality and knowledge impacted in them to believe that everything foreign comes in quality

[@SofaSpy]

They design and engineer their cars from scratch and then outsource some parts to be manufactured by 3rd parties. Ask yourself, why do these "Nigerian" car companies have 10+ car models. it took telsa a new company to 5 years to make their 2nd car model. Rivian still has 1 car model after 3 years. Same can be said with every new car company. it takes years if not decades before they can develop their 2nd car model. but these are billion dollar american compies, but a nigerian car company with little resources can have 10+ models? the math is not adding up.

[@IntellectualBadman]

Other vehicle brands designed 100% of their car parts and specs and outsourced production to other companies to produce for them. Unlike innson that imports the steel, cables/ wiring, tyres, batteries, Everything in the interior, and then claims to be manufacturing. Innoson does not have a research, development, and testing team that every original vehicle manufacturer has. INNOSON doesn't even design its cars to start with. They only press steel, weld and then assembly every other thing asides some of the plastic components which they actually manufacture. Notice how Nord and Innoson has similar vehicle design. The Nord guy was actually honest.

[@ominyioheji3718]

This is my take, the manufacturers should go into aggressive advertisement and make the people of Nigeria and other African countries know how good these vehicles are

[@SMMiles]

Except they are crap Chinese cars assembled in Nigeria… they will break down before the first oil change

[@chibysky]

Aggressive marketing for which target market? That will be a waste of advertisement. How many Nigerians can afford a new car or a clean direct Belgium?

[@danny208YT]

They make 10 a month in the shop. They wouldn't be able to handle a rush if buyers

[@alfredmuchai64]

I agree with you there,,infact they should market this cars to Kenya 🇰🇪 and other African country...

[@andrewallen9993]

That's the problem. The people of Africa KNOW how good these cars are which is why they don't buy them.

[@alphansobeadle8462]

Am from jamaica we must support our own now they are our Brother and sisters now is the time to build up our own

[@ycanimedia9320]

check the price inna jmd it no bad

[@r.d.9399]

The reason why Nigerians aren't buying vehicles made in Nigeria is because the industry is untrustworthy. They need to destroy the corruption in the local industry to change the trust levels.

[@andrewallen9993]

Then buy a South African made BMW, Mercedes-Benz, Toyota, Nissan, Ford or Isuzu!

[@elgoog7830]

Does Jamaica currently build their own vehicles? Love to see those.

[@arrow4redemption]

Bro, the biggest problem is that this producers are not ready for the Nigerian market. They keep producing luxurious cars, targeting the elite who wouldn't patronize them instead of building low-cost economic cars that public school teachers and civil servants can afford. I can't use my 50 million to buy a locally-made car that is not trusted but I can spare 5 million for a locally-made car. they should focus on economic cars. the economic class is large.

[@tegajoseph3504]

Well said

[@OkonkwoChisom1]

How do you want to purchase a brand new car for 5 million in 2024? A brand new keke goes for 3 million naira.

[@winstynglyn6893]

That’s a good idea and you have made some valid points

[@Mi10898]

You can spare ~$3000 for a brand new car made in Nigeria😂😂😂

[@koriifaloju2051]

Your points are well made, in fact I was going to make a similar point. For one thing, these Nigerian manufacturers are making vehicles similar to what are made outside and notably outside Nigeria in DEVELOPED COUNTRIES and brands, when they simply need to look at the emerging economies and their car manufacturers to learn what they did to get big and penetrate their markets And yes, it comes down to price$ I have told my Nigerian friends years ago to take a feather from the hat of Tata Motors (India), their approach is the best solution, they focused on making affordable cars that are adequate and within reach to their own market and it was a great success, they have grown and gone on to make many other vehicles in every range of luxury, with their large dominance in India they went on to buy some of the best luxury car brands in the world ( notably Jaguar & Land Rover, still made in the UK, but owned by the Indian multinational Tata (Motors) Group). This is what Nigerian automakers need to learn, the largest companies, brands and all businesses make their money focusing on key their target markets, not reaching for the stars Be Practical, learn from the similar markets and stop comparing yourself to developed countries/brands/markets You aren’t in that paradigm and won’t get their until you identify your key target market

[@patediale]

The car manufacturers in Nigeria should spend more aggressively in advertisments to make Nigerians more aware of these cars.

[@o_m8717]

First, don't call them manufacturers. They just assemble components. 2 As someone who has worked in one of those companies, I can tell you that their cars are of low quality. Very low quality and can't even compete with a fairly used product.

[@michaelolaleye6273]

​@o_m8717 what are your reasons for saying that they are of low quality?

[@tanwaukdewuyi7610]

CAPITAL NO... THEY'RE MOSTLY CHINESE MADE VEHICLES, ASSEMBLED IN NIGERIA,AND EVEN LESS EXPENSIVE TO IMPORT THE ORIGINAL FULLY BUILT UP FROM CHINA,THAN BUY THOSE ASSEMBLED IN NIGERIA..SO HOW WOULD THEY SELL?

[@flynnsekyi8662]

​@@o_m8717almost all car manufacturers simple assembly car orders components from all over the world so stop this backwards talking

[@ayo9703]

Please be quiet. Low quality my ass .

[@AntonsClass]

This is very impressive! Thank you for highlighting the vehicles being made in Nigeria. It's sad though that government officials don't purchase local to support the Nigerian economy. Nawaooo. Sending love from a Black American brother in the US!

[@ssemwangaremmy7998]

Fellow Africans tend to forget that for every multinational there is specialisation,thus several parts come from different manufacturers. The subtitles are so good and well edited,thx for smart work,great luv from PEARL OF AFRICA,continue the hustle of producing informative documentaries as such. JAH BLESS U & CREW.

[@edidyable]

No car manufacturer manufacture every components of their car. Not even Toyota, Nissan, Mercedes, ford etc

[@blackblaze5271]

edidyable They could if they wanted to. It's simply cheaper not to do so. That's very different than what we're doing in africa. Also, outsourcing doesn't mean they didn't design it themselves. Look at Tesla in america. They created a whole new production line and production method for building their cars. Since their cars are electric they had to come up with new solutions and ways of doing things, design their own engine and batteries etc. Can we do that in africa? So yes they outsource but many times they are parts that designed themselves If you truly want to call yourself a car manufacturer you should be able to do that, and only outsource because it's cheaper, not because you don't have the technical know how. Assembling cars that someone else has already built is false advancement. We are fooling ourselves if we think it's the same as what other countries do

[@Chasingbuildsnyc]

@@blackblaze5271 you talking too much shit, thats not how shit works

[@adrianhosein7698]

That's true, but they don't use shit manufacturers thought 😂😂

[@johnpeterigboayaka9977]

Thank you. Even Rolls Royce, a luxury brand collects over 70% of its part from BMW. But because it is Nigeria automakers, there will be a lot of critics.

[@savatar2324]

​@@johnpeterigboayaka9977that because rolls Royce is a part of BMW

[@NA18NA]

The problem isn't whether the cars are manufactured or assembled, it's a marketing issue. Most African markets are simply not mature or rubust enough to support the manufacturing of all the components need to construct a car. Just like with computers, most car brands actually purchase OEM parts and components to build their product. This is true in Europe, Asia and the Americas. The only thing these companies need to say is "We source all our materials from world class manufactures to assemble the safest, fully featured vehicles, whilst maintaining an affordable price point".

[@StevenNdukwu]

Takes sense

[@Thebig_KC]

Makes sense

[@viewviewview1236]

Yeh … but come on…it’s a dusty warehouse with like 10 guys there and the most basic equipment… and they claim to be able to produce and sell vehicles that cost less and are on par with Toyota? Come on … something else is happening here…

[@kelechijeremiah4465]

​@@viewviewview1236Go watch another video of IVM.

[@danielattah1836]

That, right there, is the problem! Most Nigerians cannot afford a brand new car even if it's cheap. The Nigerians who can afford a brand new car would rather not experiment with a whopping $20,000+! Unless government can pay subsidies for making these cars a quarter of their prices (like China is doing with their EVs), these Nigerian companies will suffer. If I was Innoson, I'd try in another African country before coming back home because this country is not serious.

[@ernestsage7930]

I respect how you remain very objective with your questions and reviews all along. Bless!

[@K-boy22]

Thanks for this awesome piece. You are awesome, Stephen ❤❤❤❤

[@TheNtsakisi]

I am a South Africa, here in South Africa, 90 % + car are produced here, importing a car is from abroad is exemely expensive , government make sure that you pay higher tax to discourage importing car

[@AbimbolaIsrael]

Nice👍👍👍. Government too has their role to play in it💯

[@exytheboy5416]

Tax is high in Nigeria too, we just don't care ​@@AbimbolaIsrael

[@ebubeprecious1207]

Um, a typical Nigerian will rather pay the high tax and get his dream car😂

[@ebubeprecious1207]

I went to Accra Ghana and was looking for foreign soap but didn't find any. I wasn't happy at first, but I got used to it, as in, no other options

[@myusuff1]

@@ebubeprecious1207you are a liar! You went to where?😂😤🤣🤣

[@emmanuelokonkwo7001]

The Nord guy C.E.O is very Intelligent , Inshallah I will buy his product

[@user-uy7en9zc5z]

Fr

[@Soros_Abiah]

He can't have such business if he's not intelligent na😂. But how our government couldn't understand this simple stuff is bewildering. One of them was talking about maintenance after 4 years, like they use their cars for 4 years... mtchew. Well, my first choice vehicle is IVM GRANITE sha. Having seen Nords SUV, I will also consider it for a Family car.

[@kingdavid6476]

The problem is that they are very expensive for the common Nigerian. China builds expensive and cheap cars .

[@Chief_Commander_MBE]

​@@kingdavid6476rest dude, lately Nigeria spend over 10m to import used vehicles from US UK etc and you can see 10m vehicle branded new in Innoson.

[@Vision20247]

We are fvcked. The brainwash continues, these young people choose mostly foreign cars over contributing to their own society.

[@alessandron1360]

If I lived in Nigeria, I would not buy a Chinese car, which already has a reputation for being unreliable, assembled locally in a factory where vehicles are put together by hand like it's the 1970's. Cars can become death traps and people would rather trust a foreign manufacturer with higher safety and quality standards.

[@BarryWalters164]

You trusted a robot over a human being .

[@alessandron1360]

@BarryWalters164 yes, when it comes to my safety, I trust state-of-the-art technology more than Joe from the village welding pieces of Chinese metal together 😂

[@obiagwuchidi6051]

Also, Innoson should get one of their cars for that employee ASAP. You drive an Avalon and you complained that we do not appreciate our own, but you want us to buy Innoson? Also, the fact that you had it before joining Innoson isn’t an excuse

[@ericpalmer3204]

Awesome video Steve. I'm an industrial engineer for GM and had the opportunity to support Kenya's GM East Africa (GMEA), now Isuzu East Africa, back in 2011-12. My specialty is efficient and effective throughput of which I helped GMEA recognize extreme gains in throughput and profit. I love what is happening with the brands in Nigeria, especially Nord. And YES, it does show that they are getting parts and components from OEMs that already produce the parts for other auto makers. But what Nigerians need to understand is that the Nigerian market is nowhere near mature enough to manufacture each and every part and component in country yet and it is most cost effective to purchase OEM parts and components and assemble them in country. Existing OEM parts and components also assure that there is a reliable source for replacement parts when the need arises. There could be a point in which the Nigerian market can manufacture each and every part and component that goes into their locally manufactured cars and trucks. But the sales volume has to be there and as was said in the video, the Nigerian government needs to be heavily involved inspiring and encouraging the citizens to "Buy Nigerian." That's what Kenya's government did and now Isuzu East Africa is booming.

[@beebee_0136]

From a business standpoint, it might not even be cost effective to manufacture from bottom-up, aka, vertical integration, as this is very capital intensive and laborious to maintain. Like you said, as time goes on, our local market will undergo maturation. So, what our local manufacturers need to aim for is also becoming OEMs or ODMs for the African market with backing from government and the people.

[@joem551]

No automobile company manufactured up to 50 percent of their car components in-house, except Tesla which is an electric car company. Tesla manufacture up to 95 percent or more in-house. The Rolls Royce we all know used over 80 percent Mercedes S class parts with Mercedes logo, which still doesn't mean Mercedes manufactured them. Innoson can go to those OEM manufacturers and simply tell them to stamp the Innoson logo on parts. BMW and Mercedes and many other car companies sometimes get their parts from the same OEM manufacturer. Those who call Innoson a vehicle assembly is being extremely mischievous. The Honda passport my brother used to have in here in the US in early 2000s come with ISuzu engine. For Innoson to expand, he needs to transform his company from one man show to an investors driven company. This will give him the fund he needs to build real vehicle assembly plants and significantly reduce the cost of his cars and make them very affordable for most Nigerians. His car is just too expensive! Igbos should stop running one man show businesses that always dies when the owner die or become incapacitated. Innoson need to sell certain percentage of his company to investors to raise necessary capital and ensure the survival of his company if he is no more. It's better to own 30 percent of a billion dollar company than to own 100 percent of a 50 billion Naira company. He is probably going to do what other failed Igbo businesses moguls did, which is to send their children abroad to study in hope that their son will take over the company from them. Well your son will take over and run it to the ground. Innoson might not be so much educated but he must have foresight to avoid the same faith that befall others. He needs funding and borrowing from banks can't deliver the kind of funds he needs. He needs investors. He doesn't have to be publicly traded to get investors.

[@user-oc5nk2qh8o]

@@joem551 I’m a young Ambitious Igbo Nigerian soon in my twenties and I must say you really spoke with knowledge and all you said makes lot of sense,thanks and God bless .

[@VikingPremier]

@@joem551very well said

[@katshiesumbana5133]

100% correct. Government regulations (tarrifs, import quotas, incentivising buying locally manufactured goods, government partnership with the brands etc) will set the ball in motion.

[@FoxtroxAviation]

I think Innoson should make arrangements for his key staff to use Innoson as part of there branding... I was disappointed hearing No I drive Avalon😢

[@nlpnt]

Most major global automakers have steep employee discounts and preferred parking for their company's products in the factory's employee parking lots.

[@bluepipacademy]

That guy is olódo. He should be sanctioned. Even if he drives a different brand, he shouldn't have mentioned that in the video. Does he not test drive the Innoson vehicles? So if he says he drives Innoson he wouldn't be lying? And honestly I think that part should have been removed while editing because it subtly defeated the purpose of the Promotional efforts.

[@tradecomb]

So he should lie I'm producing something I can't afford to buy is rubbish ​@@bluepipacademy

[@trublad]

Interesting and informative video. Well done! New subscriber from Kenya 🇰🇪

[@comfortsibanyoni9523]

Very insightful episode i truly enjoy it... It's shows us as Africans that the sky is not the limit and that we should support our own people

[@felixshaibu8449]

Let them start producing a Toyota Corolla type. So that people can afford it for the Use of Uber

[@frankchuks5942]

New cars are not cheap, years ago banks use new cars for maximum of 2years and sell to their workers until Buhari happened

[@watchme101]

They have toyota corolla type

[@mustaphaalibagu2662]

Toyota corolla started from somewhere

[@adenijiogunjimi7331]

I like the Transparency and honesty of the Nord CEO…He will go far

[@henrybenzer5209]

And the first innoson u watched wasn't transparent enough 😅😅😅 tribalism still dey una blood

[@angelicakweku5293]

​@@henrybenzer5209 Innoson make their cars and they also make spare parts!!!

[@REmzRoller1028]

great documentary Steven ! very interesting and informative thank you for sharing your work keep it up !

[@thehearinghearer]

Thanks for videos like this. Its food to see Nigerians making reasonable, informative and semi-well documented videos like this as opposed to comedy every where. Thank God

[@ademolaaofolajuwonlo1044z]

Problem is that our government should lead by example.

[@kathyschreiber9947]

Yes, government employees and representatives should be required by law to drive Nigerian cars. Get them out on the roads in front of people. They definitely look like good quality, well made vehicles. I was kind of surprised Steven didn't test drive one in this video.

[@andychhour9544]

Fix the fucking roads first

[@Babsstore24]

​@@andychhour9544let them drive it first

[@vangilyard3259]

​@@andychhour9544Both can be achieved simultaneously

[@user-jx6zs9yt3x]

GOD Bless all the Nigerian visionaries like NORD,IVM and others, we're inspired,from SA🇿🇦❤

[@festfst6488]

If only the Bsans can do things like this without the whites san

[@chieke-chinyere]

AMEN!

[@mustaphaalibagu2662]

❤❤❤

[@mustaphaalibagu2662]

God bless you

[@Csecguzman]

Just say, you're inspired not "we" because you don't know what you're talking about. You're being scammed and you buy that 😂

[@B1970TBronze]

Very informative. Nice report!

[@MarcNeilson]

Wow I loved this video and I always wondered about the Nigeria car industry. If I lived there, I would most definitely buy one.

[@ytemako3817]

By the grace of God when I get money I will be the first person from baruten LG kwara state to buy innoson motor in order to patronize and encourage locally made product around that axis. Let him keeping on striving one day he will conquer the odds!

[@oluwaseyiogunlana3572]

I will be the first person from Abeokuta South LG. Ogun State to buy Innoson Motor.

[@KingofgraceSARA]

Amen!

[@user-wm9oz5nk3q]

@@oluwaseyiogunlana3572 And i from Nnewi will by Nord amen

[@winstynglyn6893]

Good for you young man 😊

[@PrinceJohn-qe4nl]

Amen bro

[@BFETile]

67k us for shuttle bus. Wow!!! They cost over 500k used in us. Go Nigeria…God bless

[@Tungsten23]

Yeah bs on that. $500k for a used shuttle bus? Nah

[@BFETile]

@@Tungsten23 yup. check out coach buses online they are 200k-500k. Small limo buses are about $50,60,70k.

[@anymn8134]

Great job, Steven. When I move back to Cameroon, I would definitely purchase a made in Nigeria car. I believe in putting money in my people's pockets.

[@givebackpros]

Very proud of these young lions!!! Roar my young brothers...

[@steveaikhuele802]

Vehicle manufacturing and assembly is no small feat. Kudos to Nord and Innoson! Greater things to come!

[@pojv3373]

The reason why Nigeria is poor is because we import everything. For example, if Nigeria manufactured airplanes in Nigeria, plane tickets would be cheaper. We need to industrialize Nigeria, we cannot import used cars that have been used abroad.

[@m99226]

Mauritius imports almost everything and yet very prosperous, you need an economy that will attract people and investment. Nigeria is very far from it, quite the opposite. Too much government, corruption, bureaucracy, incompetence, the list goes on and on.

[@pojv3373]

@@m99226 How can you compare Nigeria with Mauritius. Mauritius is an island with few inhabitants and attracts a lot of tourism. And regarding investments, you have to filter, an investment to build a beer factory is not the same as an investment to build an airplane factory.

[@pojv3373]

@@m99226 Nigeria is a country with 200 million people, it cannot live on tourism alone, it is necessary to industrialize the country.

[@StevenNdukwu]

This makes sense

[@mrnaija101]

Nigeira does not import everything, we just import much more than we produce, get your facts right. We also produce certain things. Make una dey calm down😅 An example is vehicles, and you saw in this video that we produce them, not so? But is it being patronize enough?

[@Octane-po1ln]

An impressive feet of journalism Steven, I just found this channel but love this episode. 👍👍👍

[@Lance_p84]

great content, more data on the subject would go a long way

[@Sanniolumide]

The problem is our leaders don't lead that is why many Nigerians don't follow! If from the top to the lowest in government buy and use made in Nigeria it is going to be easy for Nigerians to buy and use as well. Thank you Steven for promoting made in Nigeria though your channel to the world. Cheese

[@Walkofwealth-k2k]

Why are these brands not on our faces? why do these manufacturers choose to play small and shy? Their adverts should be on TV daily, and on every major street billboards aggressively. then let the government play its role. Unfortunately, those in power don't care.

[@stephennwakasi4631]

Exactly. They are probably not doing aggressive advertising

[@jahguda6017]

Aggressive ads, good offers for the public for repairs and warranty, offering customers customization. Nigerians will go for it

[@mazimynyk9595]

It’s expensive to do that kind of advertising. It FgS duty to help them grow

[@ikemmanuel7859]

They're being stingy. The Korean and Chinese are partnering with Cubana and paying influencers in Naija while innoons remain stingy.

[@Walkofwealth-k2k]

@@ikemmanuel7859 Yeah. They obviously don't want to spend money. For the PR guy to be driving an Avalon speaks a lot. So they can't provide him with an official IVM brand? Smh

[@topshattaa]

LOVE THE CONTENT ❤

[@tonyda2656]

Excellent documentary.

[@hannibal8865]

The thing is most Nigerians cant afford brand new even Americans take out loans to buy brand new car but here is pay and go

[@user-wm9oz5nk3q]

because no system in place for Nigeria to buy car in credit, if there is a system i bet you there will be 20 million new cars in Nigeria road

[@Concertto]

You've got a point.

[@chinomsookoro4003]

Well guess what. Innoson provides installments for purchasing the cars. Same as GAC, Suzuki etc. they provide car loan services in collaboration with commercial banks in Nigeria. If you contact them you can get more information

[@isaiahgaming3575]

Yet they don't do good marketing. Even to contact them na war, I tried contacting them via email nothing ​@@chinomsookoro4003

[@Tefera-hf8fw]

@@user-wm9oz5nk3q There was then, those who took out the car loan 'diasppeared' without paying off the debt. so it had to stop.

[@user-rz7kq5gp9n]

The thing there is if you don't buy and use made in Nigerian car how will they know the durability and the capability?

[@AnnieSpecial92861]

Exactly...how will you judge the quality of the car without trial. You try, criticize and the manufacturers improve.

[@martinwidmer5961]

Impressive vehicle line up from one single factory. I hope the business will go well.

[@mick00000000002]

Thumps up. 100 percent human made Quality I domt know pore country!!!

[@oluwaseyirichard6552]

Nigeria car brands like IVM and the NORD, need to do more on advertisement that's so sweet. For me, I prefer Nigerian car brands, if I got the money.

[@fredtuningnelson991]

Same thing about me.

[@ZaharaImole]

Are they more expensive then foriegn cars

[@chieke-chinyere]

ME TOO

[@ZaharaImole]

@@chieke-chinyere you can easily get it if you just tap in with your real power

[@HealthyTips-for-you]

​@@ZaharaImoleNigerian cars are more expensive than imported used cars. And their prices are way beyond what an average Nigerian can afford. If Nigerian people can afford the cars, a lot of people would be purchasing them. The made in Nigerian cars are made only for the rich....

[@auxtyneiyobosa6942]

I pray we as Nigerians start appreciating and supporting our home made products some day. If those cars were made in Germany, Japan, or the US, they will be $20,000 more expensive, and Nigerians will love them. There's no new 3-row seating SUV in the US for less than $38,000.

[@godswillak]

It doesn't have to be new. 🌚 It has to be of great quality For that price, you won't have to look far back in time to get something that you'll love and be comfortable in.

[@Oasis_farms]

Made in Nigerian cars has no good PR and also no government support

[@WarriorOG-ql7gv]

You can't be serious. Japanese and German are way ahead. It will take time to catch up. Even US has not been able to reach that level. Better start small and not compare yourself to giants for now. Nigeria should ask Japan to help them establish a whole auto industry ecosystem

[@abeabayomi3903]

I love Mr Francis straight truth and never beating around the bush or trying to defend what can't be defended. No manufacturer in this world produces it's parts and components entirely, and again very few manufacturer's really own their own Engines too, it's always sourced from specialized builders. Nigerians have odd expectations of INNOSON and many are really ignorant of what automobile manufacturing and build really entails. We're just a slave to the advanced and established world never wanting to learn or give a chance to our baby steps and ways. My heart bleeds when I see this kind of denial and lack of support to a true course that could take the country or it's people to prosperity.

[@oladokunsamuel5923]

Lovely content... Good points

[@nilsonmene7820]

Hello Mr. Steve i am a Nigeria born German. The acronym "Nord" in german means "North" in english language.

[@festfst6488]

One thing I like about Nigerians they owned and control this things themselves.. Something you hardly see in most Africa countries..❤

[@SL-pg4dh]

There’s probably some chinaman pulling the strings somwhere

[@Tefera-hf8fw]

They are in business with the chinese partly owned

[@chemtrex0072]

If we can go to their schools, compete & come out the best graduating student's, etc. Why then do we need their help to run & manage our own affairs/business? We would collaborate if it makes $en$e, no doubt. But we Nigerians would rather own our sh#t, outright. The trickery of the west is beyond what the ordinary eyes can see. We Africans must learn.

[@Chief_Commander_MBE]

​@@Tefera-hf8fwno that's lie.

[@chemtrex0072]

@Tefera-hf8fw Even the Chinese would deny that lie. We have always owned our shit, home & abroad. That's something we don't see in other African countries.

[@Shanks3O3]

Without this video I wouldn't have known Nord or the others, they need more advert and aggressively at that. Would love to have one one day. Nice video!

[@patrickfamosa9893]

Thanks for promoting Nigerian made vehicles. I hope Nigerian government help promote our brands to encourage more people to buy and create markets for home made products God bless you I wish can speak to you privately on this very program. It’s very encouraging

[@squareballmedia7776]

Easy financing for Nigerian made vehicles will drive patronage significantly. That's where the focus should be.

[@gl7011]

I live in Detroit, Michigan the home of the Big 3 Car Companies. I've worked in the Automotive Industry assembling cars. Most modern cars are assembled from various components produced from what is known as Tier 1 suppliers. the seats come from one company, the center console from another company, the wiring harness from some place else, etc. the supply chain is complex and specialized. One company will produce seats for multiple car brands for instance. But that company only produces car seats etc. I would love to drive a Made in Nigeria car. being able to drive an African Manufactured vehicle would be awesome.

[@WALTCHARAMBA]

Driving one would be awesome.. Owning one would suck.. I live across the river from you bro in Windsor.. Building quality cars requires quality skilled people running the assembly line..Thats why cars built in Mexico are crap, and toyota don't build Lexus brands in any other country other then Japan and Canada..

[@AhmedMohammed-fd7br]

Very impressive keep up the good work.

[@cyberja]

I'm proud of these Nigerian engineers and entrepreneurs. Love from Jamaica

[@PacmanBrunner]

Lmao why u proud of dese Nigerians dey cant even make cars for they folk. U should be proud of what we got goin on up north in Atlanta. We built a whole city in a country that hate us. Nigeria cant even shine i na country full of Nigerians.

[@Favour2020]

Since I have Been Buying Innocent Cars, I Don’t Have Any Regrets. The Federal Government, The State Government, And The Igbo Should Stop Buying Cars For Other Countries.

[@Gold-lv5ih]

How did you buy it? Do they have a dealership in major cities?

[@ceejayachky6279]

@favour2020, how did you buy. Is it affordable?

[@Favour2020]

@@ceejayachky6279 Is Your Range Rover Affordable In Nigeria?

[@DruimNanDreur]

Good job Inno.👍👌👌👌😉

[@j.emmanueltessier8355]

Great video. You need a million views for this.🙌🏿🙌🏿🙌🏿👍🏿👍🏿👍🏿

[@EmmanuelDavid75]

The Nigerian branded cars should allow car journalists to review their cars more in other for the people to know more about the brand and its reliability.

[@Voltaron.]

See, the real reason why most people can't buy these cars is because of financing. If you live in the US for an example, you can spread your car payment over a long time. Here in Nigeria, we don't really have that luxury, even with the cost of living these days is crazy. Oh, also you'll notice most of the cars imported are used cars which are way cheaper than the new ones (produced in Nigeria)

[@nmg1909]

You are totally right that we don't spread the payment over a long time. I think this is as a result of recovery may be difficult.

[@user-ko4gw2vd5s]

Nice 👍 one brother, I sincerely appreciate you and your team for putting this up, i and my friend are also working to put up stuff with promoting the Nigerian made cars market as well, we hope to work with you on this soon

[@StevenNdukwu]

Much appreciated

[@fatrambo73]

the pickup with the NORD on front looked very cool

[@obiflex]

Good job man. These car manufacturers are doing a very necessary job and need to be suported. Their prices are competitive for new vehicles and the government ought to support them

[@mulalobusinge]

Marketing has gotten so good that people will fall for the branding process more than actual using a product to properly grade the quality

[@StevenNdukwu]

That’s right

[@emmanueljohnson3369]

Trueee

[@conradchikwanda3510]

It's nice to finally see someone address this issue. I am Zimbabwean and I knew about these companies way back.

[@nieckartshepoagisanyang104]

I am in Botswana and I love what you guys are doing in Nigeria and if you can export to my country id surely buy African made

[@anointedadigun]

Big ups Steve ❤️🤗

[@kevinodubor4702]

When you look at the world best manufacturers of car. Media worldwide they always do publicity of new brand

[@nuelreview5636]

yes that's my point. Nigerian made car companies do not engage us enough with media publicity of their cars.many Nigerians do not even know they exist.

[@atatsmail260]

No matter what , hats off to these fellow Nigerians for their effort , its absolutely impressive first step toward car manufacturing 👍💫

[@NoobNoob1986]

A really good video

[@kingskyflow7863]

Steve, thanks for this mind blowing video.. so proud to be a 🇳🇬… I’m inspired💯

[@xzybit1984]

I'm Senegalese and I really like your reports. You ask good questions. Keep on going. I also like the honesty of Nord founder. Its ok to not build everything. For me it's even ok to copy good designs. Chinese have done that and look where they are now taking over the world automobile industry. You have to start somewhere and build from there.

[@passZword]

These junks are made in China and assembled in Nigeria.

[@bjt81366]

$67,000 for a electric passenger bus with up-to-date tech. Philadelphia just spent 17 million for 10 buses!

[@makoimonroe2633]

Ya but it's more then just the cost, Chinese car do not pass American safety standards, the same with the Nigerian, most countries have Vehicles. Crash tests ,emissions standards, ect. They may say their cars are world class quality, but most are not. A independent car quality tester would point out the truth. But you have to start from somewhere and wishing the best of luck to Nigeria.

[@DANIEL-fp2uq]

IVM I think is still a bright spot. From what I know they hold at least 60% of the Nigerian commercial transport market and started exports to some other African countries.

[@Thrive_Haven]

Jerry Mallo is my secondary school mate. He is making us proud hear in Plateau state

[@emmanuel_nwogu_medic]

Nice job Steven. I like the fact one of the cars is named “Ikenga”. We need to value our local products. We need to value our own people and our identity. You are doing a great job,Steve.

[@StevenNdukwu]

Absolutely!

[@bhekiematsebula9375]

Please do more on marketing and indeed Government should support n lead by example ❤

[@dhairya369]

I liked this video instantly. Your presentation skills are excellent. Love from 🇮🇳

[@omninspire]

Amazing video.

[@milesbattle3357]

In America most of us were let to believe that Japanese cars were superior to American made cars. I hope Nigerians believe in and support one another in buying domestically produced cars.

[@chieke-chinyere]

propaganda anti-USA bullkrap

[@olisa4all]

Because the japanese cars are

[@oladokunsamuel5923]

Japanese cars are better brother

[@CommeLePapillon]

Led to believe*** When you’ve driven and owned an American built vehicle then owned and driven a Japanese vehicle then you KNOW the difference, first hand. Japanese clearly is the Best option. I don’t need anyone else to tell me a damn thing. Toyota/Lexus for Life!!

[@lanxlanister8721]

They are superior to American junk…can you compare Chevy to a Toyota. I have owned fords and they are all crap, constantly having faults while my Japanese cars run with no issues.

[@user-oo8ol1pt6y]

big up nord boss peace ☮️😊

[@bingusclub69funni]

10:27 nah thats wild that may be a 4 cylinder but thats not a v4 and the fact that the representative played into it is interesting

[@elijahvictor4077]

Ist is the price. Second is that there is no loan system that is attractive for low income earners. For example, those earning 200k - 150k salary cannot be paying 100k monthly repayment for a vehicle of 8million naira. What would they take home to their families? But 50k repayment plan is ok for a vehicle of 8million naira to be paid in 14years time. But a repayment plan that is less than 10years is a no no. It just cant work. Thats why people prefer used vehicles which are roughly 3million - 5 million for fairly used vehicles. Even in the US if everyone will have to pay the full price of a vehicle, then very few will own cars as most people earn less than 30k dollars per year. But because of the credit system, they all have cars. If we want everyone to have cars, then we must introduce the credit system here.

[@judeandeh]

They need to partner with govt to introduce car loans. One minister was talking about car loans for made in Nigeria cars, but they have piped low on that.

[@NwokejiAdventures]

@@judeandehmake Una carry car go sell for Cotonou 😂😂 Nigeria never reach car loan system

[@elijahvictor4077]

Then you can just have a target market(professionals) and ensure that they are in paid employment before handing over your cars. It's so simple. You don't have to give your cars to every Tom Dick and Harry. Start with the middle class first and see if it will not work.

[@StevenNdukwu]

You made valid points here

[@elijahvictor4077]

@@StevenNdukwu Thank you. Thank you for the video. It was an eye opener.

[@harrisonamobi484]

Nice one Stephen. I like the honesty of the NORD CEO when you asked about getting inspiration for their designs. On the other hand, I was somewhat disappointed with the Innoson reps answer. We are not blind and people do not appreciate being patronised or being lied to. As.a member of the public, I instantly gravitated to NORD. HONESTY IS ALWAYS THE BEST POLICY

[@judeandeh]

Nord CEO said the truth because he is the owner hence no consequence for saying the truth, the Innoson guy is just an employee trying to protect his job, he may say the truth & lose his job. If it was Innoson himself, he may say the truth as well.

[@abasssanusi3348]

​@@judeandehReally? For a company? 😂😂😂 you people can't stop amazing. As Rep in my company, you're mandated to say truth always or you get sack. It's part of core values that Companies don't joke with.

[@toochukwunwachukwu7597]

​@@judeandehI love your view on this

[@toochukwunwachukwu7597]

​@@abasssanusi3348what company do you work for or own?

[@uncommonemmanuel5819]

Chocho cho. You are just finding fault.

[@mrfreezeofficial]

what facinates me is everyone is speaking fluent english.. and very modern thinking there.. this video changed my perspective for nigeria

[@kingSway2d]

Great investigative journalism bro. I believe one government policy would change the entire polity and the mind set of Nigerians towards home grown products forever. In China, the government subsidizes the Auto industry and places huge taxes on imported ones.

[@michealumezinwa4674]

Steve the way you combine this videos to tell your stories is top notch. I humbly ask sir, do you take students?, Can you take me?

[@kevinodubor4702]

Hello Steve, Thanks for showing the world the auto manufacturing car made in Nigeria, the problem is that the manufacturing cars they have to do more on publicity worldwide especially in all the national TV program and every possible Miss to let people be aware of their product

[@orukpe1]

The problem is they don't have their identity. they just acquire licences to copy japanese and chinese vehicles. most times you can't even differentiate the vehicles . They only change the emblem and name. nothing more

[@kevinh7597]

Marketing and SOFTPOWER is a concept that African don't understand understand unfortunately 0. We need to work on this point

[@WarriorOG-ql7gv]

Worldwide???😂😂 Who will wake up one day and say Let's buy Nigerian cars coz Japanese cars aren't good as Nigerian. Maybe first of all build a reputation. Building reputation takes time. You cannot be 1 year old company and claim your cars are reliable. It has to run for 5 years atleast with no major problem. People will buy only when that repatriation or claims are proven true in real world. Nigerian companies should sell their cars at minimum profit or even at a loss for their initial years.

[@D_Ghandi]

Steven Awesome promotion you've done on the company and the cars. Now for the questions at the end, we'd want to know the final answer. Also, we didn't see the crush-test-drive . . . Amazing stufff...would love to see review of international standard and test results on road.

[@quattro4s]

The same happened to Greece's automotive industry. We had a couple of car factories such as Nissan, Alfa Romeo, Citroën, Mercedes and Volvo buses and state not only did nothing to support them but also passed a law to import used cars !!

[@somtochukwuumehdaniel]

The CEO of Nord is a very honest man.

[@SiNERw211]

Yeah except the fact that this was not an assembly line and he just import those trucks

[@godfather9177]

From around 14:52, it's obvious that the Nigerian brands need to work more on making their company viable by showing that their brands can be trusted. If they can do that, they would succeed.

[@fsega3669]

That black Nord Demir in the back looks nice 👍🏽

[@innocentamaechi445]

Jef benton made the point clear. ADVERTISING IS THE KEY. NOT JUST GOVERNMENT INTERVENTION. Nigerian marketers are needed to promote this

[@swarseasogs6001]

If Nigerian car producers want to make their cars to be looked at differently, then they should do a complete redesign for all their vehicles. That has a psychological effects on people.

[@hiddengems6904]

marketing is poor also the name they call the vehicles

[@swarseasogs6001]

@@hiddengems6904 I 💯% agree. Calling a vehicle A5 and A5 Pro do not make those vehicles appear premium.

[@ibrahimgadama]

What's wrong with this designs?

[@ibrahimgadama]

​@@hiddengems6904what's wrong with the names? Cadillac sounds good pass innosson or Nord?

[@swarseasogs6001]

@@ibrahimgadama the designs are straight up copy of popular brands. Look at the transport buses they built, on seeing them on the road, I would think they are Toyota hiace or Toyota Hilux

[@MillixFX]

Highlighted "Even the bigger brands don't manufacture their engines" God bless Africa

[@jondoe1444]

he didn't name one big brand that does not manufacture it's own engines, that's because even he himself knows it's a lie

[@MillixFX]

@@jondoe1444 let’s wait and see how long the truth about the automobile industry in Africa will last. Gen Z wake up ✊

[@emmanuelebong7659]

​@@jondoe1444 shut up, ignorant fellow

[@Thebig_KC]

​​@@jondoe1444 Oga it is not a lie, it's only in this part of the world that Made in Nigeria means that everything has to be 100% manufactured in Nigeria and it's a problem. Companies like Benz and even Toyota don't manufacture their engines, they outsource it, and like the man said In video, they design the specs. But they'd rather have companies like China etc. to mass produce it. Why, well that's because that what they're good for, and they can't be in charge of making everything. Every business runs like that, even down to tech companies.Take Tesla for example, you will think their car batteries are made in America, but they are not, they are outsourced to countries that has more abundant Lithium supplies. I only wish .ore publicity is put out there.

[@toochukwunwachukwu7597]

​@@Thebig_KClovely response

[@user-dn3xk9zq6s]

I definitely will, I am writing it down in my note for the future

[@butzelbobbobby8141]

Very nice manufactured cars❤ and a good hard working company. I'm impressed

[@blessingokpu2489]

They should advertise the cars in Nollywood movies please.

[@chieke-chinyere]

AND FUND IT PROPERLY BECAUSE THEY CAN. THEY DID WITH THE PROPAGANDA MOVIE TO KILL IGBOS!🤣🤣 FEATURING IKEDUBA✝✝

[@undisclosedthai]

I strongly agree with this idea. My country have no Dodge car dealerships but many American movies making me want a Dodge