Stone Island History

[@joostkeirsgieter9863]

It belongs to the casuals not the hypebeasts

[@DoctorSoles11]

lots have said that

[@ricardosoto5770]

Casuals=football/soccer hooligans.... The problem is that the true hooligans have moved to other brands because Stoney has become mainstream and also well.

[@michaelmcboomboom7473]

ricardo soto yea like cp company. Too many people wear stone island now

[@ricardosoto5770]

What about Paul and Shark and One True Saxon? Are there popular among hools?

[@michaelmcboomboom7473]

ricardo soto Paul and shark is a bit but it isn’t recognised as much even though imo it’s way better quality and if by true Saxon you mean true religion then Edwin jeans are usually more popular

[@louisking4143]

i hate hypebeast wearing stone island

[@DoctorSoles11]

i dont hate it, but i understand it

[@Youtuber24578]

No, that stigma comes from the fact that a lot of football ‘hooligans’ wear clothing by stone island. Then because of that a lot of other people started to dislike it and became deterred from purchasing products from the brand.

[@noahmathews772]

Dadasha the Italians are hooligans themselves, called ultras and ‘white trash english chavs’ lots are of African/Carribean roots especially London and midlands teams

[@tachkazor96]

You are lowkey hating them because you want to be like them.

[@ianjwatson1874]

@@dadasha There are Football Fans all over Europe wearing it. It's Synonymous with The Weekend Offender. The Person, NOT the Brand. I first saw it on Scousers, then Aberdeen casuals(around '85-'86), then Everywhere across the Country, of BRITAIN. UK is Made up of 4 Countries.; I'm Scottish. From Edinburgh, and a Proud Jambo.

[@mountainman6172]

I am a Brit and can confirm it is indeed a hooligan certified brand. Gotta hide that certilogo bredrin!

[@DoctorSoles11]

lol so many ppl have said that now im startin to worry

[@mountainman6172]

Needn't worry, it's aiiight!

[@CassusBeli]

I know for a fact that Stone Island hate this Image, I used to know somebody who worked for them. Its stems from the football fans who took a liking to the brand.

[@CassusBeli]

I'm only going from what a mate told me, this was 20 years ago. He worked for them when we were students and he told me that they really don't like the negative Image that can be associated with some of the fans. I've never followed football but I do still own a few good SI jackets from 20 years back.

[@ajtv7828]

Doctor Soles11 Stone island is NOT hype

[@foreverandever5548]

Stone Island will always be for the Hooligans.

[@DoctorSoles11]

lol cant forget THA ROOTS

[@ImNotRXZL]

what a shame

[@tichobeckers7326]

yeah keep it casual

[@chrisluijten2244]

It never was

[@foreverandever5548]

+Dodo Meat Casuals made the brand popular all over Europe.

[@user-ej9zw7gh2q]

Stone island is NOT "hyperbeast" it is made for real geeza's

[@DoctorSoles11]

not once did i say it was for hypebeast. you didnt watch the video lol

[@MrMarkhall1]

Made for mugs more like,waste of money.

[@wavysoundz1]

@@MrMarkhall1 get off the internet you 45 year old with 3 kids

[@alexmcadam1126]

@@MrMarkhall1 bellend, it’s for football fans

[@MrMarkhall1]

@@alexmcadam1126 Junkies more like

[@Alex-em3fy]

The reason it went from football shirts to designer gear is because the hooligans would travel abroad, shoplift a load of designer gear and bring it back and show off that they've followed their team in Europe and have all this designer gear to show for it.

[@Alex-em3fy]

No chance a working class lad from Burnley is buying it ahah, that's how it was obtained

[@DoctorSoles11]

lol makes sense

[@FRESHDON.]

True

[@minefieldbang]

well said

[@BobGnarly420]

@@uncontrollable343 u mean heysel not Basel

[@henrybowler6982]

hate seeing Americans or hypebeasts in a stony. it belongs to the UK football hooligan culture, and they're​ ruining that exclusiveness.

[@DoctorSoles11]

i can appreciate that perspective as something being ruined, but ultimately i think its more open minded to realize that good brands will always find their way to a broader audience than the culture/subgroup that feels very attached to it at an earlier stage; again assuming it truly is a good brand- which SI obviously is. so yes it will lose its exclusivity, but if you mess with the brand i think you'll look past that, and if you feel your exclusivity is what made you fall in love with the brand as a proxy, you and others that feel the same will gravitate to something new/else and the exclusivity will start again. stay hopeful my friend!

[@lukewarmape603]

henry bowler who knew hooligans were such babies about who wears the same clothes as them lmfao

[@Googoogaagaa67]

So only hooligans Can wear it? Most of them Can’t even afford it

[@DoctorSoles11]

LOL

[@cal9605]

Hooligans are a joke to the rest of the world pal 😂

[@PabloBrown]

Before hooligans it was apart of the 80's Italian sportswear culture. A bunch of italians riding mopeds in stony.

[@DoctorSoles11]

thats right!

[@ianjwatson1874]

Paninari

[@Chicken-Sashimi]

That's fkn gangsta man!

[@Guusprod]

The clothing is not bad at all but it’s has a bad imago bc of the people who wear it.

[@GreenCocanix]

Yeah cafe mods basically but still mostly unknow until casuals blew up still remember going to europe with liverpool lads to steal shit

[@ricardosoto5770]

Italian Paninari, British Hooligans..... now americans are discovering the brand..... It was been a underground fashion secret for 30 years.

[@DoctorSoles11]

lol

[@GreenCocanix]

@@DoctorSoles11 hope your glad on destroying our brands

[@GreenCocanix]

Now look at it gone tits up

[@jonwillis4109]

CP Company is my go-to brand now, now rappers have started wearing Stone Island. They've made it to commercial

[@DoctorSoles11]

yea i tend to hear a lot of that in these comments lol

[@alexakehurst5009]

Yh and cp like the casuals as we saw with there colab with three stripes whereas stoney like Nike and want to leave the casuals

[@michaelcross2237]

same for me. my Stone Island has been buried for a few years and I've invested mostly into CP Company when it comes to casual wear. I'm sure CP will be picked up and ruined soon too.

[@Ava-eq7nm]

You are right about CP and Stone Island. I tend to have gone to CP more recently. But Stone Island seem to have got a lot better lately. But I would say unless your buying a nice coat from CP , Stone Island is bringing out some really nice quality pieces. The CP clothing just doesn’t have that same quality or wear well after some time. Not a fan of the calibrations for either or this America fellas , he’s a doughnut. Nice coat that jacket though.

[@paulbeaney7912]

I agree

[@mroctober2011]

Americans wearing Stone Island is like a kid from the UK wearing a blue bandana with a Crenshaw t shirt. Just weird and not right. You missed the history of the compass and the connection to the Celtic Cross and Right wing politics which some of the early hooligan firms had. That's ok though, wear it to the mall.

[@DoctorSoles11]

LOL. i legit died laughin readin this. thank you for that. also appreciate the added info for the compass! couldnt find much on it. if you have any links you could share i'd appreciate it. would love to learn more

[@achannelhere7276]

Your soooo right tho but still laughed so hard bro🤣🤣🤣

[@soccerrules4017]

Imagine gatekeeping a brand no ore fucking cares

[@emulatorgaminguk2751]

John just fuck off, he can wear whatever tf he wants 💀

[@brc6137]

History lesson starts at 8:41

[@MegaLewman]

The best thing about stone island is how they make the badge, they purposely put imperfections in it, so replica badges are actually made perfectly and it's quite obvious when one is fake

[@DoctorSoles11]

ahh good to know!

[@michaelmcboomboom7473]

Also always have things like the drop stitch which fakes don’t have

[@MegaLewman]

I've actually seen the fakes having drop stitch now, best way to tell is by the thing the buttons go through, on real it should be curved, on fakes it is straight.

[@michaelmcboomboom7473]

OOQARFASOFSAIF yea on fakes it’s just a slit but on real they have been cut properly

[@ciaranrowe6477]

The hooligan image is dying , the thing I hate is how Americans think its a new brand. Been by far the bestselling premium brand in the UK for at least 25 years

[@GreenCocanix]

Your wrong mate casual are on the rise

[@planesimple8619]

@@GreenCocanix nah mate, too bait for the hoolies.

[@Mentis-de]

Really? I truly don't know what's so special about this brand beside that logo that only screams "i have a lot of money and don't know what to do with it". Especially the UK has much better looking brands like Bellstaff, Barbour, Fred Perry, Burberry etc. who are also partly cheaper than Stone Isand.

[@lewisforster6549]

It's a casual brand ffs

[@DoctorSoles11]

lol never said it wasnt

[@evantaylor989]

lewisDrfc fuck the hype beasts

[@lewisforster6549]

Evan Taylor init lad

[@denxytube1915]

Their stuff is a bit expensive. I saw a stone island tee go for over £100 That isn’t very casual if you ask me

[@lewisforster6549]

Denxytube I'm not into it me

[@The_Orb_Ponderer]

There was a particular match played against Liverpool and an Italian team. The Scouser supporters robbed a Stoney store. That's how it got popular. Because they cleared out the store entirely

[@cookieeater101001]

Honestly this is some top quality content that deserves way, way more views

[@DoctorSoles11]

means more than u know! inspires me to keep going with these. appreciate the patience

[@amsterdamx0713]

As you say Stone Island has been a hooligan brand for a long time and in the casual clothing and hooligan scene it’s not appreciated that the so-called ‘hypebeasts’ take over the brand, just because mainly Drake caused for it to blow up. As im a football fan from the Netherlands I strongly agree with this opinion and though it’s an expensive brand it’s worn by pretty much everyone able to afford(or fake) it which ruins the exclusivity of it.

[@DoctorSoles11]

in a nutshell!

[@KB-ui3of]

Stoney à niffauw

[@SteveLufcAllan]

Paul & Shark ⚓️ U don't see the hype beast jumping on this brand I love this brand

[@DoctorSoles11]

its a great brand!

[@feelinsupersonic1606]

My all time favourite brand Paul & shark the knitwear and jackets are real quality

[@jonclark1113]

Paul and shark is the business.!! Love the make and logo is ultra cool. Really good old school label. 🍻🍻

[@andrewfield8562]

Not hyped at all as good if not better quality still made in Italy 👍

[@Donkens]

Dont mind the 15 years old that did not even live through the casual cultures glory days. What they recnetly did is watching gse on netflix and think they know something. Italians made the brand exclusive, not hooligans

[@albin4548]

Ask anyone in Scandinavia, England, France, Spain and even Italy why stone island is popular and you will get the same answer, casual culture made stone island

[@Guusprod]

The clothing is not bad at all but it’s has a bad imago bc of the people who wear it.

[@machielvanoevelen5591]

My man, I really like your dry sense of humor, kinda serious and funny at the same time! You definately deserve more subs! So you got my sub and support! Keep on going!

[@DoctorSoles11]

haha i appreciate that! means more than you know

[@neilaspin008]

Why don't you marry him then?

[@punkit743]

I first saw stone island being worn by the Casuals which are UK football hooligans , with some crews bringing clothes from Europe they stole during shoplifting sprees while at football matches abroad. In Scotland there was an ex hooligan who opened a shop in Aberdeen specifically catering to stylish brands , it was a peacock type thing strutting with the best gear and being the best crew. Good video i just stumbled on and was good to hear about it.

[@DoctorSoles11]

thanks for watching! yea its had quite a history from everything ive learned and heard about. appreciate the added insight!

[@CassusBeli]

Does anybody here remember Left Hand? If you do....virtual handshake!

[@robo9188]

Mongrels claiming it's a football hooligan brand obviously dont know that back when liverpool made it to italy they ran riot terrorised and stole from the italian casual shops..... it was only ever meant to offend rival teams that didnt make it.... its since been diluted by grime/rap/hip hop and anyone that can afford it.... its a status symbol now that you have money and most holligans are not fans of it anymore for that very reason 👌👍

[@DoctorSoles11]

yea context of how you came around the brand is a big factor

[@mclste]

I only know a few badge colour schemes, regular is for normal stone island products, you get one with a green border which means it’s pre 2000. The solid colour one is the shadow project line And the black with all White compass indicates that the piece uses new materials, You also get frost badges and acid treated badges

[@DoctorSoles11]

appreciate the details!

[@bodigames]

Stone Island is popular In the Netherlands! I have 3 sweaters one hoodie one T-shirt and 2 polo’s. Thats enough for me I dont need more!

[@DoctorSoles11]

haha solid rotation it seems! yea im happy with my one piece for now but will hopefully be able to find a shadow project one i like and/or a heat reactive one!

[@MF12345-v]

Stone island the favourite brand of extreme right. Fare right politicians in Holland west that brand

[@harrymg109]

“It’s kinda like supreme for people who grew up a little bit” wtf is he on about stone island and supreme are nothing alike😂

[@imad9473]

The thing with stone island is that you can wash the clobber with the badge off, which keeps the logo nice and safe! Whereas supreme tees are risky to wash as the logo will eventually come off :) +HYPEBEASTS have ruined the CASUAL BRAND Stone Island :(

[@DoctorSoles11]

yea good call!

[@vimos.9996]

Stone Isalnd could give less of a fuck what hypebeast do, theyre getting their money so stone isalnd could care less what you think.

[@catherinedorrian7548]

My boyfriend wears Stone Island and I've bought him a few pieces over the years. It's expensive but the jackets are good quality and wear well but the knitwear is dreadful. Even when hand washed it shrinks. Definitely not worth the high price tag.

[@christophcongcffaessler2391]

Just in case uve missed the latest season. There is a dyneema bonded leather ice jacket ;) white to black and white to darkred/burgundysh. But its a stack. 3250€

[@DoctorSoles11]

appreciate the tip!

[@byrneside9169]

And ffs stop calling it soccer

[@DoctorSoles11]

its what we say over here mate. dont know what to tell ya haha.

[@jonathansndergaard2387]

Its a line from a movie called Green Street Hooligans

[@LL-cg9uc]

I got it bud

[@butumjoehanie675]

Pete was a wise man

[@jackm3720]

"and for fuck sake, STOP. SAYING. SOCCA"

[@astudentthatwantstolearn]

Great vid! Have you looked at C.P. Company?

[@DoctorSoles11]

appreciated! havent heard of them actually

[@astudentthatwantstolearn]

Doctor Soles11 they are famous for the goggle jacket! Here is the website www.cpcompany.com/en

[@imad9473]

Hope “hypebeasts” don’t ruin cp company too !

[@CassusBeli]

Its under the same ownership.

[@alfietp4083]

Don’t tell him about cp company, don’t want more 10 year old kids ruining it or fucking hypbeasts

[@djbenavit]

Definitely a brand worn by lads going to football and also the rave scene in the 90’s…..a lot of the hooligans discovered ecstasy and calmed down and started going raving instead of fighting every weekend! Even now if you go to watch West Ham play (my team) the supporters are wearing stone island, cp company or Lyle and Scott! London boy style! ✌🏻

[@telephonic]

Americans finally discovering Stone Island about 3 decades to late.....It took an awful rapper like Drake to ruin this label and now it's lost it's cult status it's just a regular label now and lost it's edgy coolness amongst the loyal masses in Italy and UK.....Please Americans and Drake stay away from CP Company...I got my first Stone Island piece in 1998 and i've boycotted the label once Drake started repping it.

[@DoctorSoles11]

lol good for u. i'd never let my tastes be effected by what someone else is doing but hope u find a new brand u like i guess...until someone else "ruins" that one too

[@telephonic]

@@DoctorSoles11 CP Company and The Real Mcoy's until Drake and Hypebeasts from your side of the pond americanise it and ruin it.

[@RMMsnowboard]

Lol

[@dannemannen18]

Yeah. I don't buy SI anymore. I love Aquascutum and MA. Strum and some others. Still use some CP company as well.

[@telephonic]

@@dannemannen18 Nice.

[@Lilmonkmonk]

6:47 - when Jeff Goldblum shows off his Stone Island Jacket.

[@zuyichen9055]

Really love the look. Another year until I finish my masters in computer science then maybe I can cop some of these sweet stuff.

[@DoctorSoles11]

its a great look! lot of great pieces for you to check out when youre ready

[@Bamiyanbigasf]

I love fashion and I have all the really well known “Hype” brands (Bape,TNF,Off White,Yeezy) but stone island seems like a really good way to branch off into a more classier look that I want

[@DoctorSoles11]

Yea very adult look!

[@danerkebab-by9np]

Stone island belongs to the football casual who wear any adidas shoe and listen to the stone roses or oasis

[@DoctorSoles11]

u belong to stone island. not the other way around. u dont own the brand lol

[@Tom-se9ge]

Stone island is an impeccable brand which is massively overlooked.

[@DoctorSoles11]

preach

[@Zakawaka45]

These big hard youtube casuals seem to be pretty sensitive

[@DoctorSoles11]

lol

[@eduardohere3706]

Please leave

[@beastyzee6506]

That Stone Island x Supreme collab must really piss you off then

[@DoctorSoles11]

lol few things piss me off. dont care about that collab at all haha

[@jimharvey177]

Can't believe this mug has worn stone island with a moody shirt and tie and dodgy strides,he clearly don't get it

[@DoctorSoles11]

the casual culture and hooligan roots? you are correct. that's not who I is. or who I be. yet im about stone island. speaks to the brand. no one wants to be one dimensional

[@mattlockett4882]

@@DoctorSoles11 I rate you for wearing a piece you like how you want, not how id wear it but i actually think the fit is fire

[@DoctorSoles11]

appreciate that!

[@planesimple8619]

Bellend

[@Froomboii]

Fashion is often talked about as an art form, and while most of such talk is overrated, there is a certain artistry about Stone Island in the way it experiments for the sake of experimenting. At the end of the day, a jacket changing color depending on the temperature may not mean much to most consumers. But to Stone Island, that sense of achievement is real. Stone Island’s fervent embrace by its customers is an indispensable part of the brand’s success. Its fan base is as immense and fanatical as those of football clubs. For many, collecting Stone Island is a serious endeavor and a lifelong passion.

[@DoctorSoles11]

bravo! well said

[@matagan8817]

Stone Island is Ours. -Ultras

[@DoctorSoles11]

LOL

[@speakintruthsince88]

Lol get outta here. I bet u wear American stuff all the time

[@TheLordCarIo]

Lovin the channel bro. Big up from the U.K! I also like how you reply positively to the negative comments, keep it up 👊🏼💯

[@Dylan-ir7gm]

You need to remove the shot of the QR code, people can steal It 😳

[@DoctorSoles11]

lol

[@kitler01]

Dosent work like that but if alot of people scan that same code it will show up as fake on certilogo

[@gt3072]

ABU 98 Correct

[@lancelegstrong7434]

ABU 98 you get about 4 uses out of a certilogo before it becomes unverifiable

[@meatwilliams]

Philly fan here. Snowballs at Santa or batteries at John rocker. We got ya futbol boys.

[@DoctorSoles11]

lol

[@ИванМилошевић-э5ц]

I live in Sweden and back in the days, people would walk up to you if you wore Stone Island and they would ask you, ”Do you stand up for the patch?”. If you said no, they would rip off your patch and if you said yes, you would have to fight.

[@Laser-fz6fe]

Så jävla sant hahaha

[@andreykabychshenko3445]

Братко this is so true about the Stoneisland patch. I heard those stories from Italians. In North America chuligan culture doesn't exist. From Canada от Русского брата крепко обнимаю. Я говорю по Шведски и на Сербском. Lived in Sweden in Kristinehamn when I was 10.

[@alexthyer]

The reason why hooligans started sporting expensive gear was to avoid police detection as they could not be identified as fans through team colours

[@DoctorSoles11]

yea as ive learned more about it that part makes more sense

[@Mark-lu3tn]

In year 2040 you can wear cp company

[@DoctorSoles11]

😂😂😂😂😂😂😂

[@raindancerave8521]

Bought my first SI piece in 88 at little shop right by Sloane square if your as old me and you were at it on a Saturday you will know exactly what shop I'm taking about

[@brandonboulding2774]

Clothing is something everone should be able to enjoy know matter what part of the world or planet they come from.

[@willpickford2134]

But it’s been watered down so much by 13 yr olds using mummy and daddy’s money and think they’re at the height of fashion and wannabe roadman drake showing his arrogant little prick fan base to it. You can wear what you want but it’s a disgrace when people aren’t wearing it for the right reasons.

[@cristobalhansu]

@@willpickford2134 the right reasons? lmfao these aren't PPE

[@willpickford2134]

Hans Christian Cristobal lmao you know what I mean. Hypebeasts ruined it for everyone, just disrespect to the brand and it’s roots.

[@Stoicsplatform]

Good video enjoyed it

[@DoctorSoles11]

Appreciate u!

[@miriamniko2205]

huh ok, so basically when English wankers adapted Stoney it easily started to getting popular more and more, in 70's being a Hool was really popular and when something gains popularity it is well known in every type of social group, one of these social groups are people working as policemen. In the beginning, it was easy for the typical policeman to kind of see who is a Hool. When they've started escaping thru the crowd after fighting with their opponents that are fans of the other team, it wasn't hard to see a band of guys in colorful football shirts. As I said before, many people wore Stoney's so Hooligans used brands like stone island/Lacoste and other brands as a camouflage.

[@DoctorSoles11]

from that stand point it made sense; i guess i just couldnt picture a hooligan type transitioning into "fancy" designer wear but i dont know the european hooligan culture and just have american hardcore sports fans to compare to...which i could never see them going from wearing a jersey for example to wearing lacoste or polo or anything...again not saying i agree/disagree/think its impossible....i just couldnt picture it based on what ive seen personally haha. but good to know!

[@MadeOfStone02]

Mate you dont have a clue ahahah, in europe there are football casuals (hooligans arent really a thing anymore) who dont cause that much trouble but still kick off, casuals typically wear expensive clothes like stone island CP paul and shark etc

[@MadeOfStone02]

Like most casuals wear expensive brands basically

[@DoctorSoles11]

yea never been to europe so only have google to go off. maybe someday i can make an update video once ive traveled out that way!

[@DoctorSoles11]

sounds swaggy

[@bramcopermans7494]

Your dad at the end is too funny hahahaha he’s feeling so good in that jacket hahaha love it!

[@DoctorSoles11]

haha thanks. he's a G!

[@SteveLufcAllan]

Don't wash with the tag on.

[@DoctorSoles11]

good to know!

[@planesimple8619]

@@DoctorSoles11 really dont, it’ll rinkle it to shit!

[@delroywashington3185]

When Grime got hold of it its like we flexed it firsts Ive been dropping these Garms 20 ODD YEARS , FIRST THE JUMPERS THEN THE JACKETS JEANS ECT ,

[@marxman300]

I don't think so mate.road rappers were rocking si before grime artist's.they were into yankee brands like akademiks etc, then got into si.

[@marcp3788]

@@marxman300 grime was around years before road rap, you idiot

[@k43mc73]

Uk crew been wearing stoney since the 90s possibly even earlier Americans shouldn’t be wearing stone island

[@DoctorSoles11]

lol thank you great honorable all powerful judge of who can and cant wear what

[@k43mc73]

Doctor Soles11 true tho Americans don’t understand or even have casual fashion it’s like us being interested in what ever fashion is associated with American football

[@DoctorSoles11]

haha yes in a way

[@uncontrollable343]

CP Company is my go to label now that all the kids on the high street are now wearing Stoneys.

[@henrim3840]

Hey Doc, your dad looks like Massimo Osti

[@CR7suiiiiiiiiiiiiiiiiii7]

I literally thought you were some popular ass KZbin you delivered a very good informational video

[@aerontownsley877]

Stone island isn’t hypebeast it’s casual always will be

[@GULLYMAN92]

in the uk its most definitely clothing that football hooligans wear, or just flash people in general

[@DoctorSoles11]

yyyup

[@YungJules001]

Damn Doc you look like a focking star here haha you should go back to this look Peace

[@DoctorSoles11]

lol thanks

[@WTFkidsGAMEPLAY]

you might wanna watch out when wearing it at crowded places people tend to steal the badges off people. The jacket has 2 buttons on the inside where you can place the badge i believe.

[@DoctorSoles11]

lol wtf thats so rachet. appreciate the tip haha

[@WTFkidsGAMEPLAY]

you wont even notice it believe me

[@ThatKidsLazy]

If you go on the stoneisland store they just released a heat reactive jacket, I'm in love with it but not sure if it would be in your taste.

[@DoctorSoles11]

Saw it! Not exactly my style so I’ll keep waiting lol

[@kaiyoshi9686]

dad part was funny as fuck lmao

[@DoctorSoles11]

lol yea hes a riot

[@diegod1177]

15:48 your dad never looked so fly

[@DoctorSoles11]

hahah gotta learn from THA BEST

[@georgewba6245]

Or you need now is some jeans, some gazelles, Ralph hat and a fred perry top on

[@DoctorSoles11]

ayyy

[@marcusflood3473]

Not a hypebeast brand

[@DoctorSoles11]

Never said it was

[@savinecycles]

If I hadn't been wearing SI for the past 30 years I wouldn't buy a piece after seeing this video. Please don't kill this beautiful classic, it's for life and not a season!!! On the plus side you mugs will be jumping on the next new thing next year.......

[@DoctorSoles11]

lol u can relax with grouping me in with fad chasers. i purchased the piece due to the history of the brand. and the video is to educate kids who only buy hype. i didnt kill anything, but if you feel strongly enough about it feel free to spend your free time making a video yourself

[@savinecycles]

@@DoctorSoles11 jaja....No problem mate, I'm a moany old 50 year casual with certain brands very close my heart. I couldn't do a video can bearly work out a phone so if have to get my kids on the case for me.

[@DoctorSoles11]

hahah i see u

[@diegod1177]

8:51 omg the ultimate stereotype hahahah

[@BuIIOne]

Yeah but at that time in Italy having these kinds of brands meant something, and not only for the price but because while other people wore only American and overused brand, these kids wore something that represented them

[@annajones3]

I'm really drawn to your videos. You do a good job informing us.

[@DoctorSoles11]

means a lot thank u!

[@franktratwe1025]

Its not what its used to be

[@DoctorSoles11]

thats a fact

[@ukyredpumas]

10:40 right on!!! Supreme for those who kinda grew up !!!

[@Gson...]

Damn why didn’t I know this a couple weeks ago when supreme Colab wit them. I passed hard thinking NOPE

[@Decembersown21]

u're like a fly Mr Bean.. i fuck with the vision

[@DoctorSoles11]

hahahah. biggest compliment ever. one of my heroes!

[@jord1340]

I remember the days you'd get punched up for your stoney 🙌 good times

[@DoctorSoles11]

lol glad I missed those days. not my scene at all haha

[@mochammadilhamakbarnurochm2861]

When you wore it, you change 10000000000000000000000000000x more better than before

[@DoctorSoles11]

hahahahah

[@mochammadilhamakbarnurochm2861]

Better than hypebeast 😂

[@edwhyman1124]

america have taken stoney aswell now.

[@DoctorSoles11]

lol wouldnt say taken. we can all share

[@danu__]

Hooligan- a violent young troublemaker

[@casualclobber230]

Please do not compare stoney to supreme

[@DoctorSoles11]

:-D

[@vimos.9996]

I mean they did a collab

[@toxicgamer1103]

What happens if you loose your stone Island badge?

[@Montanamusicbfd]

football casuals started it

[@DoctorSoles11]

stone island started it lol. casuals carried it

[@BuIIOne]

Nah nah man the paninari's started it

[@MrLukedanger]

Shit on the city

[@JMilionair]

Good info! Just got a comment on one of my Supreme x Stone Island vid I did and recently learned some of the info you shared.

[@DoctorSoles11]

oh dope! thanks for watchin!

[@destroyall6597]

Originally known as ‘CP company’ stone island is one of the most important brands of all time, we can’t let this one get over run by the youth! Also, check out CP, the goggle jackets are hype.

[@DoctorSoles11]

lol youth need the education; hence this video

[@lukethomas244]

Cp is not ‘hype’ is a casual clothing brand for football fans not American mongs

[@fpmclovin2014]

SNP BASSEY it’s folk like you that ruined stone island “hype” shut up you roaster

[@destroyall6597]

Luke Thomas I’m from Yorkshire mate...and I literally can call CP or Stonie hype because not only do I own garments from the QR times but also from the Art code numbers so I guess that makes me somewhat old enough to say I’m a long consumer of the brand!

[@destroyall6597]

apollo offical Someone’s upset...let me guess you own one garment and it’s a tella over shirt, get real lad

[@H00VER]

Subtle daddy flex

[@DoctorSoles11]

lol subtle

[@Ducpik]

Awesome video, well made! You taught me a lot

[@DoctorSoles11]

appreciate that!

[@Ben-ng3og]

Can I just ask why wet Americans are jumping on British road man brands

[@darrensaquaticsworld]

WTF was that guy wearing with that Stony jacket in the car park🧥🤦‍♂️ C.P Company was Stone Island makers first brand I believe 🤔

[@DoctorSoles11]

hahahahahha

[@ajh90210]

CHECK OUT C.P Company X Adidas (colab)

[@DoctorSoles11]

damn yo. ima have to take u sers with that stone island emblem as yer icon thumbnail haha

[@ajh90210]

Here's the Link.......... hypebeast.com/2018/2/adidas-c-p-company-kamanda-goggle-jacket

[@tambias]

seen one of the wayans brothers wearing si 18 years ago,first mainstream american i seen wearing the brand

[@DoctorSoles11]

ah didnt know that

[@tambias]

was on an episode of my wife and kids.

[@tambias]

was on an episode of my wife and kids

[@theotang681]

stone island belongs to the terrace casuals. period. the og pieces were proudly made back then in italy NOT in china!!!!!

[@DoctorSoles11]

🙏🏼🙏🏼✊🏼

[@DMWBN3]

Got my first cp in 89 & SI in 1990. When it was very rare & really only worn on the terraces & by football lads. Made in Italy. Now made in cheaper countries & quality not as good, but love the label, cp company & massimo osti imo was one of the best designers of all time, I even had a left hand jacket ..... wish I'd held on to more of my clobber

[@DoctorSoles11]

that's awesome! i'm jealous im only learning about it this year

[@DMWBN3]

Doctor Soles11 well your on the start of an interesting path. They made some of the ic jackets with Aluminium& glass fibres. Very innovative. Enjoy.

[@DoctorSoles11]

thanks! def plan on looking into it

[@Thenormalguy_real_one]

C.P is the sister company I got a lot of stoni and C.P from mush in woodgreen and I have so much cp and stoni pieces

[@OSIthatgamer]

The cringe

[@DoctorSoles11]

lol just gotta own it

[@sippin1877]

BaileyBoy not really that cringey

[@OSIthatgamer]

- ok....haha

[@Bentzema]

You can find some dope new & vintage stone island pieces on grailed, ebay uk, & online shops like toohotlimited and jazzybadger

[@DoctorSoles11]

ive checked some of those but ill keep lookin! thanks

[@macbutterfield6699]

People like you are ruining Stone Island the yanks and "Roadmen" have made Stoney over saturated .

[@DoctorSoles11]

never heard the term roadmen...what is that? also i only ruined it in your head. my goal is to educate and have fun. ive never felt the need to dictate what others can and cannot wear...especially since i dont own any part of the companies that make the clothes i wear haha. makes no sense to me

[@fpmclovin2014]

Doctor Soles11 what he is trying to say is that it’s people like you that are taking what made stone island special away the exclusivity of the brand is what made it special

[@DoctorSoles11]

i think if you enjoyed the brand simply for its exclusivity, then i really dont care. i became interested in the brand because of its roots, history, and design inspirations. i even spent my own valuable time to make a youtube video about it to share this with others, and i havent made any money off of it. theres plenty of other exclusive things you can move on to, and when others catch up? feel free to move on to the next one. you'll be ok

[@glebskakun6192]

Black badge is stone island shadow project, white badge means piece with new technology and green and yellow is regular piece

[@bobby6517]

You ain't hard enough to wear stoney

[@DoctorSoles11]

:(

[@SteveSmith-kd9if]

I see you riding around South Philly like a boss in the Stoney!

[@DoctorSoles11]

haha not south philly but def felt like a boss fer sher in this

[@SteveSmith-kd9if]

Doctor Soles11 oh, the row homes looked a little like south Philly

[@Mark-lu3tn]

Americans 25 years to late 😂

[@DoctorSoles11]

lol

[@marxman300]

Mark Cox true, but not entirely true.check this lol kzbin.info/www/bejne/jqilfnqOiq2Yo6M

[@sbg2005]

Americans are about 4000 years behind don't worry, baby country with fat over grown moronic baby minds !