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Stone Island History
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Instagram: @DoctorSoles11
The brand was founded in 1982 by Massimo Osti
More on him later!
A commonly used nickname for Stone island is Soney- post Malone pose
first adopted by the Paninaro youth in Italy in the ’80s - their style was very much inspired by ’50s Americana, but combined with sporty Italian designer labels. It was around this period that British football fans, following their teams to European Cup games, started bringing back some of these same labels to wear on terraces in the UK
Now some say its early evolution as a cultural staple started thanks to soccer hooligans from the UK. They wanted to avoid cops and rival clubs so instead of wearing team colors they started wearing flashy designer stuff…
Not sure how one led to another…but I wasn’t around so I just gotta assume that’s how they got down….with the get down
this eventually would turn into a dick measuring race for who could have the most expensive, rarest, most modern threads, and stone island fit THA BILL
Many would say Stone Island was perfectly suited for “casual Culture” - the supreme of its time basically…except instead of a box logo you have this famous patch that allows people to know you mess with stone island, and ya got good taste…since the pieces stand out and are obviously high quality…but to the untrained eye are not a loud obnoxious statement
This eventually evolved to finding Stoney in inner cities and tied to the grime scene, with THA PATCH now a badge of raw masculine muscle
Now theres a lot of thought that Grime OG Skepta’s close ties to drake led to Drake being turned on to Stone Island and leading a young generation of young hypebeasts to know about the brand in the first place
And that may be true, but at the end of the day, you cant grow as a brand or garner respect, without substance, and boy does Stone Island have it…
They’re renowned for pushing the boundaries of technology and innovation in their military designed garments for decades…and im very drawn to brands like that…those that push us forward and are constantly looking to evolve
I mean…heat reflective fabrics??? Are u kidding me??
I really tried to find a piece of those but they are literally impossible to find. Always sold out. Or lack of something in my size. Or whatever. Such a shame. Cuz that’s so bad ass
Massimo Osti set the blueprint for Stone Island and his legacy still informs where it is today. He’s the man who brought us reflective jackets, color-changing heat-reactive jackets, polyurethane-lined weather protective jackets, reversible jackets, dual-layer jackets with removable linings. These are all ideas that are now commonplace, and I guarantee that every major fashion house in the world has some of his work in their archive somewhere.
The compass symbolised love for the sea and an aim for constant research.
It drew influence from naval military uniforms
Osti was obsessed with military and workwear
The name for the brand was inspired by Joseph Conrad novels, and apparently the words STONE and ISLAND came up ova. And ova. And OVA again…leading Osti to use it as his brand name given his extensive experiementaiton with sea elements on his fabrics.
Shadow project!
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