Strategies for Amazon Product Photos To Increase CTR

👉 Try AMZ One Step services with a coupon code ORANGEKLIK10 for a 10% discount: oklik.co/amzonestep
In this video with Kamaljit Singh, you will learn the best strategies for Amazon product listing images optimization that will increase your CTR (Click-Through-Rate). The strategies include showing the product's packaging, doing close-up shots, showing the product in action, and a few others. You will also hear tips on how to do split testing in order to choose which image works the best and learn how to use Manage Your Experiments as well as use the data from Brand Analytics that will give you information on the better performing listings so you can track what your competitors are doing.
______________
🎬 Other related videos:
▶️ Amazon Product Photography vs Stock Images for Product Listings: • Amazon Product Photogr...
👉 More interviews with Amazon experts: orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: orangeklik.com/club/
______________
🔶 Questions answered in the video:
➤ 00:00 Amazon product photos
➤ 00:50 About AMZ One Step
➤ 01:13 Amazon listing image optimization to increase CTR
➤ 02:34 What impacts your CTR?
➤ 03:17 Why is the main image so important?
➤ 04:29 Basics of the main Amazon product image
➤ 06:25 "Label it" strategy
➤ 09:14 "Use the model" strategy
➤ 10:30 Showing variations
➤ 11:47 Kaizen strategy
➤ 14:00 Showing close-up shots
➤ 15:32 Showing multiple angles
➤ 16:20 Add colors
➤ 17:16 Show the packaging
➤ 18:33 Use 3D renders
➤ 19:28 Show all content
➤ 21:08 Show product in action
➤ 22:29 Product opportunity explorer
➤ 23:33 Split testing
➤ 23:47 How to use Manage Your Experiments?
➤ 24:28 Using Brand Analytics
➤ 25:20 Is it safe to use these strategies?
➤ 26:27 Being creative while following Amazon rules
➤ 28:06 White or transparent product images
➤ 28:54 Be careful with giving the wrong impression
➤ 33:05 How to show different angles of a product?
➤ 34:07 Reach out to AMZ One Step
______________
🔶 About KAMALJIT SINGH
Kamaljit Singh is the CEO and Founder of AMZ One Step. He started selling on Amazon in 2015 with retail arbitrage and eventually built a private label brand that he sold in 2018. Kamaljit organizes meetups in different cities of Canada. At AMZ One Step, Kamaljit and his team have created over 30,000 infographics for Amazon sellers. He is passionate about conversion optimization and branding on Amazon.
👉 Try AMZ One Step services with a coupon code ORANGEKLIK10 for a 10% discount: oklik.co/amzonestep
👉 Check out Kamal's KZbin channel: / @kamaljitsinghofficial
______________
🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: oklik.co/subscribe
______________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
#AmazonFBA #PickfuReview #AmazonProductImages

[@bjjgarage1378]

great video. concise and valuable

[@orangeklik]

Glad it was helpful!

[@ChristophLichtinger]

Great !

[@orangeklik]

Thanks!!

[@voodootech8424]

Thank you both for a really good interview. Question: How do you find out the clickthrough rate for my main images in sellercentral?

[@AMZOneStep]

Here is the CTR calculation formula - Clicks/Impressions x 100

[@conrad_le]

Hello! You can't really get pure click-through rate in Seller Central for your organic rankings. To be able to have some click-through rate, you need to setup paid advertising campaigns. That will give you some data point where you'll be able to compare various versions of your main image.

[@MNS304]

Hi kamal , Where are you based ?

[@orangeklik]

@utoxia - Kamal's company AMZ One Step is based in Canada. However, they serve Amazon sellers from around the world.