Street Interview - How Do People Wash Their Cars? - Danny’s Auto Detailing

In this video, I interview regular people on the street about car detailing. I ask if they take their car to the car wash, if have they ever got a full interior and exterior detail, and how much they think a full detail costs. Their answers gave us great insight into how our detailing customers think. Hope you enjoy it.
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[@tonikhoury7155]

This is absolutely wild. $40 is nuts. What I've understood is the common person really isn't willing to spend more than like $100 on detailing and I think it's mainly because they just aren't educated on what detailing is and what it really entails. To clean absolutely every single area thoroughly. I guess you really just need to be a car person to care enough to get it

[@dannys.auto.detailing_]

You could be onto something there but this video I think it’s just the tip of the iceberg. And I plan to dive deeper into the mind of the consumer. Lol

[@barrycook8116]

$40 detail I would love to see their work after and the time they spent doing it.

[@Sudzwrks]

I charge 40 and it takes me an hour and thirty for a sedan. The people are happy but i am afraid to charge more since its also been hard for me to get customers who will want to pay and have it cleaned on a regular basis.

[@barrycook8116]

@@Sudzwrks that’s crazy. You are not making nothing for the work you do.

[@FrogginHawgs]

@@Sudzwrks 40 bucks for 1.5 hours and the work isn't consistent? Might as well just work at a factory

[@skylan6897]

as soon as that one lady said "we let the rain wash it" ok thanks have a good day 🤣🤣

[@dannys.auto.detailing_]

Yeah that’s funny.

[@steinerkevin3929]

I personally charge my buddies 150 just for the exterior depending on condition. They joke around saying I rip them off but I told them to take it to an actual detailing business who is more experienced than I am. To make matters short they told me 150 is a steal for what I do. I’m very glad that you guys made this video though. Really opens the eyes of a non detailer to see what we do.

[@dannys.auto.detailing_]

Thank you. And to be honest this was my first attempt and after listening to it and washing it I can see that they were opportunities missed and I will make sure to get deeper on my future videos of this kind

[@audieconrad8995]

Yeeeeuup!

[@abcdefggg5658]

Exactky bro

[@boogieman9653]

150 is too much for the outside

[@steinerkevin3929]

@@boogieman9653 my locals ones charge 240-350

[@purityautohygienics]

More of this for sure! The industry is highly unregulated still. It’s our duty to educate the public on the difference between a Professional IDA Certified Detailer, or the like, versus just anyone who buys some all purpose cleaner and some soap, labeling themselves a “detailer”.

[@ryanhansen7]

This is great for people to watch that just own cars. All of us that do details have heard a million times “wow really that much?” Yes a detail is so much more than a wash and vacuum.

[@dannys.auto.detailing_]

Right? I can’t wait to do it again!

[@josebrito216]

I really like this type of content. Finally a detailer uploading something different! Great content

[@dannys.auto.detailing_]

Thank you so much Jose. Great to hear the feedback. I just signed on to do six more videos exactly like this. Stay tuned

[@Gooniezneverdie]

I run a small detail company on the weekends. I only take 1 client per day because i genuinely enjoy detailing. I charge 180 for a full detail on anything smalled that a compact SUV. Depending on the condition it takes me about 5-6 hours per car.

[@dannys.auto.detailing_]

Good for you Jesus. it’s great to have a side hustle. So you are making around $30/hr right?

[@Gooniezneverdie]

@@dannys.auto.detailing_ just about. My add ons are headlight restoration, wax application and claybar application which net me a bit more. For someone just starting off, is this a good range to be in? A fully loaded detail with claybar and wax nets me about 280 and only add on about an hour of work

[@dannys.auto.detailing_]

That sounds great actually. Seems like you are in a good place. But if you were already doing high-end work, I think you should step it up at the beginning of the year. If yourself a $20 bump. Instead of 180 starting price for that size vehicle, make it $200. Will it be nice to clear 300 a day on the weekends? You’ll know when you are over priced when your customers and leads start to complain. Give it a shot. Best of luck

[@SpringMtnHiker]

I love these types of videos! I think you should do more like this with different topics such as paint corrections, ceramic coatings, and ppf.

[@dannys.auto.detailing_]

Yes the sky is the limit. Thanks for the tips

[@jacobhillanbrand7988]

I love what you said about people not knowing the difference between a car wash and a detail

[@StaySlick]

This is an excellent idea. Great work brother.

[@dannys.auto.detailing_]

Thank you sir.

[@excessiveteam_com5387]

This was my Idea I just never executed the plan . I'm glad that this video was made to spread awareness for customers as well as detailers. Most these people don't want a detailer because of the price and don't even know what comes into the detail. Taking your car to a car wash will only teach you eventually the difference.

[@dannys.auto.detailing_]

Right on. I knew this wasn’t an original idea. It took some courage but I think it turned out great and all the feedback is great. Stay tuned for more. And I realized I can dive deeper into the questions and answers to

[@michellekempfsu]

The real question to ask is, if you deep cleaned your vehicle on the interior, how long would it take you? If you deep cleaned the exterior, how long would it take you? Then explain what you do and the time you put in to detail every part of the vehicle. The next question is, how much would you want someone to pay you to do that work. Then, you will get a true answer to the worth and value. A detail vs a car wash is a huge difference. Understanding the difference is key. I easily spend 3-5 hrs washing and cleaning my truck. I am very pickly and I do so every week or two. So much so, I cant bring myself to hire anyone else to do it because my expectations are not the standard. I would go broke paying someone to detail the way I want it done. Customers like me understand what a true detail is. I would definately pay by the hr. Customers will view it differently if they completely understand what they are receiving.

[@dannys.auto.detailing_]

Great tip. I will be sure to add that into my next interview

[@mirrorreflectionsautospa]

I appreciate you creatively providing us a unique perspective into the hearts and minds of people with respect to detailing and car care.

[@dannys.auto.detailing_]

Thanks so much. More of these videos to come stay tuned

[@ferraowens]

good idea i cant believe i havent seen more videos like this

[@dannys.auto.detailing_]

Right on. I know right?

[@Premium_MobileDetailing]

My interior details for cars start at 170 and trucks and suvs 200$ starting price depending on condition

[@dannys.auto.detailing_]

Right on. Definitely. Definitely.

[@redeemedrascal]

the first interview was very informational, thank you!

[@dannys.auto.detailing_]

Right on glad you liked it. Any feedback?

[@defcon1742]

Great video. Would like to have seen more interviews I have a newer RAV4, 09 Mazda 6, and an 01 F250. I take them to the car wash (quarter wash) and try to limit it to $1.75 which usually does a good job. I take my drill with brush attachments and a 1gal spray bottle to pre wash tires/wheels using turtle wax wheel cleaner. Hit them with some 3O3 after the car wash

[@ddautodetailing]

Great video and first of its kind. I think you're on to something with these.

[@dannys.auto.detailing_]

Thank you. I do feel so as well. More to come

[@HeavyProfessor]

I wash my car once per week, sometimes once every two weeks. I also do paint correction and ceramic coating myself, etc. It's fun but also a manifestation of my compulsive disposition.

[@dannys.auto.detailing_]

Good for you. It’s always nice to do it yourself. It’s very therapeutic to

[@AndysAutoCarePlus]

Great video love the way you did this! I’m a fan.

[@dannys.auto.detailing_]

Thanks Andy! Had fun doing it. More to come.

[@redautumn5441]

Loved this video and how unique it is, I would love a part 2, keep it up bro!

[@dannys.auto.detailing_]

I’ve got a couple more out there. And they only get better. I plan on challenging people more and enlightening them a little bit

[@ShineYourLightDetailing]

Awesome!! New Subscriber!!! 🙌🏼🙌🏼🙌🏼

[@dannys.auto.detailing_]

Right on thank you so much! Glad you like the

[@HRChevy581]

I'm from the suburbs in NY. I do a full detail on both my car during the warmer weather. When it's cold I'll take it to the express hand wash. Detailer seems to change a lot for a wash and a vac.

[@thesamsquatch5224]

This was really interesting and a good video! One thing I learned from Yvan Lacroix is detailers we sell time. Anyone can wash a car, even KZbin and do it. But they don't and that's where we come in. I don't think they understand what our time is worth, but I think with more education it definitely makes sense. Good video!

[@dannys.auto.detailing_]

Yes. Totally agree. I think that might be the direction my videos are going.

[@thesamsquatch5224]

@@dannys.auto.detailing_ that is a good direction to go. The best thing I've learned is find what your time is worth. You do a good honest quality job and many will gladly pay for your time

[@HawkProDetailing]

Cool video man! Great idea

[@dannys.auto.detailing_]

Thanks so much! And thanks for reaching out on Instagram.

[@royceflc]

Very interesting. In September I ran a Name Your Price special for interior and exterior details to help me understand if my pricing was too high or low. People were reluctant to play along for some reason and I never really got a handle on my pricing from that. So this is interesting info. Thanks!

[@detailgrandma22]

Your prices should reflect you current market in your area. You cannot base your rates off Danny's unless you are Detailing in the same city. This is sure fire way to fail in the industry and it's been happening to detailers. You have to be competitive to other detailers in YOUR area or metro.

[@dannys.auto.detailing_]

Roy, Don’t give up man maybe that one wasn’t a good thing to try. But you can try something else. My advice is to just raised in a little until you get some pushback. You have to get a little pushback before you stop raising

[@dannys.auto.detailing_]

That’s absolutely right, and in my next video I will make sure to mention that as a disclaimer. I definitely don’t want to leave guys the wrong way.

[@Dolo-oz6is]

“What’s up my fellow wiper downers” 🤣🤣

[@dannys.auto.detailing_]

Yep, lol.

[@Garfuzzy]

Pricing absolutely racks my brain, this was very helpful

[@dannys.auto.detailing_]

Thanks for the feedback. Glad I could help. But pricing is crazy and it should be based on your area and your experience. This is San Francisco and believe it or not I am middle of the road pricing

[@justinflownow]

Dude you’re rocking’ it here on this channel. Good info for us considering getting in the biz.

[@dannys.auto.detailing_]

Thank you. But I have to keep in mind that I’m coming from a city that is already very expensive to live in.

[@thedetailcompany3091]

I've been in the industry for over 25yrs now and what I have learned is that most ppl don't really know what a complete Detail entails,most ppl think that a carwash is a Detail. I've had clients that call me abt a detail and when I tell them the price they're like "I just wanted a wash and a good vacuum and wipe down" and then expect to pay a carwash price,so bcuz of that I started to educate ppl that call me abt a "detail" and I started asking them what is that they thought a detail was and they would describe it to me as a carwash so that's when I would explain to them aby the different services and prices,but yeah if you don't explain it to them ppl think that a carwash is a detail...

[@dannys.auto.detailing_]

You are absolutely right. And I know next videos and Street interviews, I plan to do a little education

[@AlruMoToRiderz]

$40 dollars, Danny was like"let me not even ask what car and how much people usually charge" 😂, but yes those people hurt detailers

[@AlruMoToRiderz]

Did you get the Corolla customer??

[@dannys.auto.detailing_]

This is literally my first one. So I’m just getting my experience.

[@dannys.auto.detailing_]

He took my number, but hasn’t contacted me

[@cantthinkofnameyeah7249]

I dont think it hurts detailers from doing fair business, i think it prevents them from overcharging. I highly doubt the guy charging 40 bucks is breaking even just to compete which shows its economical. Smart choice is get the 40 dollar clean then detail it urself for 30 minutes after plus no one to blame for accidental scratches to your seats doors ect.

[@dannys.auto.detailing_]

Can’t think of a name, I think $40 detailers are mostly hurting themselves. I don’t think they value their work very much. Or maybe they just don’t put enough effort into it and care. Now if you got a business a brick and mortar with multiple employees doing $40 car washes at 5 to 10 minutes per car wash now there’s good money there. But when you’re real high-end detailer who is invested in their company And wants to make a good living, then you’re not gonna charge $40. You’re gonna charge what you’re worth. And there are many people out there that I want to pay it

[@browndynamite1612]

The last dude was definitely baked🤣🤣🤣

[@dannys.auto.detailing_]

Ha ha, probably.

[@Motivated2HustleAutoDetail]

Great video it let detailers know advertising and educating is very important in getting the price you want.

[@dannys.auto.detailing_]

Thank you!

[@MildredBaxter]

Great concept and execution!

[@dannys.auto.detailing_]

Thank you Mildred, I plan to do more of these and on my craft. To make them the most interesting content I mean communication that I can

[@MildredBaxter]

@@dannys.auto.detailing_ As a non professional detailer, it’s really interesting to see peoples perspective on pricing. Especially when they spend $15 on probably a tunnel wash and then when you say $400, they feel it’s reasonable.

[@horizonmobiledetailing]

Omg!! 40 dollars! 🫣I’m wiping just the windows 😂

[@fireball7671]

That was interesting. I like the man on the street type videos. Good job Danny!

[@dannys.auto.detailing_]

Thank you. I think there are more in my future. I’m getting some great feedback about it. Thanks for yours

[@raymondpaterno2800]

303rd like 🚗💨 love this unique content from you Danny.

[@dannys.auto.detailing_]

Thank you Raymond. I really enjoyed it. More to come in December

[@legacydentco]

Dude, I was loving this video, the deeper we got into it. Great idea for a vid. 🤜🤛😎🇺🇸

[@dannys.auto.detailing_]

Thank you and more to come in December.

[@Tiffany.Detailer]

My last detail was an interior only, as a lot are. It was pretty pricey even for myself ($700) but to be fair it was a Toyota Sienna, and it was trashed with dirt, dog hair, food, and spills from the kids. I took 12 hours, giving it my all (as always) making sure that interior was as perfect as possible! She was shocked when I was done and gave me a huge tip on top of that, and wouldn’t let me leave without it! I want all my clients to get the best of the best from me, whether you’re a Mom with a minivan, or Real Estate Broker with a Porsche 🙂 I feel like detailing has blown up this year, even more than last! At least in my area, which there’s plenty of vehicles to go around, but not everyone knows about detailing. I do get calls from time to time where I have to prepare someone before I give them a quote because I know they are expecting it to be $30-$60, certainty under $100 lol and that’s not their fault especially when it’s their first detail! They just don’t know, and why would they? They’re not like us weirdo detailers on KZbin, watching videos of other detailers? So definitely, I think it’s important to inform people about what an actual full detail is, and what it will cost with an experienced detailer. Stumbled upon this video, and it’s great!

[@dannys.auto.detailing_]

Thank you so much for taking the time to comment. Your insight was very helpful. And I plan on making more of these videos. Your comment and the ones of others is gonna help me do better and get more detailed when talking on the street

[@fbustos231]

I detail both of my cars on Sunday morning, it takes me 3 hours to do both cars. I actually enjoy it and have all the tools needed to do a good job. You guys do provide good service but let's be honest anybody can detail a car. Great video, most people don't care much about their car, I on the other hand care greatly especially when I'm dropping 60K plus on a vehicle. You guys need to focus on getting the right clients, I can afford a detailer, I choose to do it myself and thankfully I have the time to do it. Great content, by the way, I hope you have insurance for your business now.

[@dannys.auto.detailing_]

Thanks Fernando. Totally right. Detailing is not a science. If you learn how to do it anyone can do it. I’m sure it’s very therapeutic and fun for you to detail your cars. And yes I just got business insurance last week. I might make a video about it. Finally

[@bradydobson5970]

@@dannys.auto.detailing_ that would be awesome if you could make a video on it!

[@skylan6897]

you just contradicted your self . . . you said "anybody can detail a car" then you also mentioned YOU have all the tools AND time. Not everyone has all the tools and most importantly the time to sit there and spend 1hr 30min cleaning their car so your wrong not everyone can do it you need tools, time and skill

[@dannys.auto.detailing_]

Sky, When you add those factors of time and tools your rights not everybody can detail a car. But what I was saying was anyone who wants to Detail cars can learn how to do it. It’s not rocket science. You don’t need a four-year degree. Appreciate the comment and thanks for watching.

[@bradydobson5970]

@@skylan6897 if there’s a will there’s a way

[@5150Failure]

You should do another video like this but ask them what their “full detail” persists of. Like do they think a full detail just just a deep clean no wax just a vacuum and wipe down of the inside vs what a detailer thinks of a full detail aka possible paint enhancement/correction and carpet cleaning and getting every spec of dirt out of the interior. As a detailer your thought of a full detail will be different than a ordinary persons. I feel like thats where the main pricing “issues” come from. I always ask specifically what the customer wants done then price accordingly ive even done special thing like a guy just wanted the bugs off the front of his car. I only asked for 30 since i was fully set up already

[@dannys.auto.detailing_]

You’re absolutely right. A lot of people don’t know everything we offer and don’t expect it and don’t consider it. You’re right, it is good to get an idea of what the customer wants. And then price accordingly. I completely agree with that. And my next videos are planted really dive deeper and educate and be fair with everyone

[@fastcleanmobiledetailing5971]

Great video Danny .

[@dannys.auto.detailing_]

Thank you so much. Glad you like it.

[@fastcleanmobiledetailing5971]

@@dannys.auto.detailing_ that was a great idea Danny asking random customers about what they think about Detailing . I think I should do a video like that as well what Watsonville people think about detailing .

[@IzzyEatz]

Every detail shop I’ve seen has 3 types of cleaning Basic $150 Mid $300 Full supreme. Wax n wash $450 Vacuum Interior deep clean

[@erickalcazar3741]

How many new customers did you get doing this😭, Asian dude with the man bun for sure had to be one of them haha. btw this type of content is really good! Haven’t seen anyone else do this before👌🏾 great job Danny

[@dannys.auto.detailing_]

Thank you. Yes the dude asked for my contact info. But I have not heard from him yet no worries at all. Thanks for the encouragement I will definitely be doing more of these videos. Hopefully much sooner than later. But no new actual customers. But I can definitely see the potential and I can rearrange the word speak to them to ultimately end up giving them my info and offering my services

[@onemanband1349]

We used to have a guy that would come by my work and wash everyone’s car for $25 and vacuum inside. We had about 10 cars total and we’d all tip him so he made about $300 for a days work. He was happy. We were happy. It wasn’t a professional deep dive but most people just aren’t willing to pay $300+ for a car wash that’s just gonna get dirty again on the first rain. Just depends on your client I suppose.

[@dannys.auto.detailing_]

Totally. Thanks for the feedback. I’m going to do better on my next interview Videos

[@Axrt21]

Powerful information Thank you so much Would love to see other cities and states from our community!❤

[@dannys.auto.detailing_]

Yeah

[@PrioridadOculta]

Thank you, excellent video and informative video it really helps for my business,god bless.😊

[@dannys.auto.detailing_]

You’re welcome and I’m glad you liked it.

[@Hennys_Mobile_Detailing]

When I started last year I was charging $150 full details to get my name out there 🥹😢 disasters but and giving my all. But 2 months in started charging more cause more people wanted it done 🤷🏽‍♂️👏🏽 nice video bro

[@dannys.auto.detailing_]

Thank you, and that is how it’s done. The most important thing is getting customers. The more leads that come in the morning “no’s” that you can accept. And the people to say yes will be the ones paying your prices

[@pjdrummer1984]

Exactly what I did and should do. Fast forward to 5 years later and I don’t need to even market. Most customers returning know what it takes and what it is worth. These videos help people and detailers come together and understand

[@2Shine55]

This was a great video mang! Definitely a first of its kind. Keep up the good work.

[@dannys.auto.detailing_]

Thank you so much.

[@ericschwab7331]

Great Video! There is a lot $40 to $100 Chuck's with a truck detailers out there. Many car wash washes offer express detailing for less than $150. Most people think a detail is a wash, wax and tire shine on the outside. Then vacuum, armor all and spot stain removal on inside.

[@dannys.auto.detailing_]

Yep I found my calling. Ha ha

[@cantthinkofnameyeah7249]

The term detail is a vague term so it's hard to articulate any info based on a single word.

[@dannys.auto.detailing_]

You’re absolutely right. And my next Interview videos I’m going to work on making the distinction

[@smgmaxdetailing6010]

Great video 👍 keep them coming

[@dannys.auto.detailing_]

Thank you!

[@thainnei]

One guy asked me to detail his car and it was super dirty inside. When we talk about the price he says I was thinking like $50 for deep clean just for the interior. At least $250 deep interior my customer love it .

[@dannys.auto.detailing_]

I know, there’s a big misconception about what all detailer costs

[@madwax1360]

This was fun!

[@dannys.auto.detailing_]

Thanks Matt wax. Glad you’re still on board

[@EPICWILDETAILING]

Danny your hair looking dapper!🤩🤩

[@dannys.auto.detailing_]

Lol, thank you!

[@dezcanso1540]

I will always start a new customer on a full detail package which starts around 260 car / 280 midsize suv or 300 trick or large suv. Then if they return within 5weeks they qualify for my maintenance prices which are 120/140/160. All my maintenance packages include sealant and my full details include wax application via polisher. I charge 40$ extra for vehicles with super dirty interiors or super dirty wheels as those are extremely time consuming when done properly.

[@dannys.auto.detailing_]

Dez, sounds like a good strategy.

[@detailgrandma22]

This was cool to watch. I've thought about doing this myself just to understand customer thought process. As for pricing though, your prices in Cali are way way higher than most places in the middle of the country. I think our prices should be reflective of our currenr area and cist of living in them. For example, a full detail here with one company is $75. It a woman owned business and she is extremely successful with employees, so $400 for a Detaill is half the rent for many people here or a months of groceries. My Interiors are right in the middle of other detailers at $90 no shampoo and $120 if I have to use that extractor. Ive called every detailer that would answer the phone from Google my business for my city. Our highest guy around here charges high but he Details very high end vehicles, like show cars only, but even his rates are below you around $250 for his base rate for an Interior. Cost of living MUST play a role in our rates. So to suggest a $40 or $50 detail on KZbin channel is killing your profession is not true UNLESS it were in YOUR city. But this tells Detailers out here they are to cheap, but the end result is it increases failure for those in the middle of the country. In Kansas I would be done for if I even thought about $350-$400 Interior Details. As a fellow Detailer I would definitely caution against that. Or at least mention it. Even though you didn't show it on video, we're you able to provide an adequate list of what a Detail entails for that $350 rate to those customers? Maybe it would help them to know why it costs more than they expected. Great video. Have a wonderful week. It to cold to detail here right now but my best to you!!

[@dannys.auto.detailing_]

Thanks for the feedback and your valuable perspective. I will definitely keep all this in mind on the future details and I will mention that this is based on my city only. Different places have different prices based on economics. What you see on the video is pretty much the entire interaction. I realize I left a lot of questions on asked. And I am prepared to go deeper down to the mind of each person on the next video. And I will definitely explain to them what they get for such a premium price

[@detailgrandma22]

@@dannys.auto.detailing_ the video was certainly helpful though. I was able to hear the customers thoughts and that is something I'm sure is a normal thing for anyone. Have a great week!!

[@mirrorreflectionsautospa]

@@detailgrandma22 I live in a somewhat rural area. The starting price for my Interior is $250 and my Exterior starts at $350. That does not mean that modeling my path or choices is correct and (personally) definitely not easy. I do not apologize for my pricing any more than I want to change the hearts of many of the viewers. I believe the further you go away from enthusiasts to mainstream, the important your pricing and services have to align with the general demographics of your area. I mention this because I believe something significant for anyone getting into detailing as business was showcased in this video. Detailing at its core has been a luxury and niche service. Its exclusivity has been a combination of (through generations) people not understanding and also often not having the funds for ""high end"" services. With this business being a lower barrier to entry and people who started with a passion for a high level detailing but not sales and marketing skills, it often is a setup for disappointment. We can tell people over and over, not everyone is your customer (etc) but watching this video might help open the eyes of a lot of people who need to take starting a business more seriously. A lot of these people who are trying to offer the best, but are also trying to be reasonably priced for many who begrudgingly give $100 will find themselves realizing they were (much) better off financially working for someone else for $15 - 20 an hour after accessing expenses and paying taxes. Hopefully this video can also encourage or shock new business owners into NOT trying to please everyone.

[@chukki74]

Love this video. Very interesting how people think and talk about auto detailing.

[@dannys.auto.detailing_]

Totally random too right? I bet you they were like what? Car washes? OK.

[@6RAW6]

Great video. It's what we have all learned over the years. Do more really enjoyed it and to help educate the public that we the detailers are more than just a car wash.

[@dannys.auto.detailing_]

Absolutely. I’m gonna go do more and educate the community. Lol

[@davidb5220]

Good content Danny this is a really good idea to do.

[@dannys.auto.detailing_]

Thank you. Much appreciated. I definitely wanna do more of these. And get better at them

[@davidb5220]

@@dannys.auto.detailing_ that would be awesome man, keep these coming nobody is doing stuff like this and it’s going to give a lot of insight on the customers perspective. Also try and ask them if they ever had questions regarding issues they’ve had with there cars and see if you can help out or you never know they might just want you to do it. Water spots, oxidation, sap removal, a bunch of stuff like that 👍

[@audiovideotech9777]

Very good video. I've owned my High End Auto Detailing for 23 years. Most people don't know what a "True Detail" really is. There are 4 types or levels of Detailing. I only do High End Auto Detailing now (level 4) where my prices range from $1,500 - $10,000. I specialize in Professional Paint Correction/Restoration and Professional Ceramic Coating's. I've been using Ceramic Coatings (Quartz, Ceramic, Titanium and Self Healing) since 2007. It's all about having a good market where it's not a need but a luxury for the client.

[@dannys.auto.detailing_]

Absolutely. Well done. Very inspirational. I wanna get there someday.

[@audiovideotech9777]

@@dannys.auto.detailing_ it takes time but when I started out, there was only Waxes and Sealants. You want to gain the knowledge in what you do, know that each client and vehicle is different. Learn about products that work and dont work so you can set yourself apart from the other local detailers. I have learned in 23 years the happiest people are those who pay the most because they see the worth. No one brags about a Walmart Timex they bought but they will show off their Rolex or other fine watch.

[@LLANTALOBOTOMIK]

@@audiovideotech9777 You are 100% right, this is my strategy, but I'm just on my 2nd year here in Chicago. Thanks for the motivation

[@audiovideotech9777]

@@LLANTALOBOTOMIK Thank You. I'm from Chicago (Bucktown). Are you deep in Chicago or on the out skirts by the burbs?

[@LLANTALOBOTOMIK]

@@audiovideotech9777 I'm located in the west suburbs around Schaumburg. Good luck!

[@NickLookingbill]

Great video Danny, love the idea!

[@dannys.auto.detailing_]

Thanks a lot in Nicholas

[@danielmusa8589]

Good work on this Danny!

[@dannys.auto.detailing_]

Thank you!!

[@alvaromacedo2622]

Thanks for the video. I guess a lot people don t make time to wash their own car anymore is a hassle.

[@dannys.auto.detailing_]

Well this is just a small sample. I’m gonna check out different neighborhoods and see what I can come up with

[@frank12777]

Oh they do alright. I bet if you find out someone’s screen time for a month and then ask why they couldn’t give up a couple of hours at most to clean their car, they would be embarrassed.

[@marambula]

I wash my car 4-12x a year and go to a coin wash for the pressure washer (~$2-3), when we visit family and I have access to a driveway and hose/etc I detail and iron/clay/spray seal. There’s no way I would pay $300+ to have my car “cleaned”, however, I would pay the big bucks to have my paint corrected, or cloth seats vacuum extracted. How much should a car wash cost? What does that include? How much should a professional seat and/or carpet cleaning and ozone gen. odor removal cost? IMO you aren’t competing with car washes you’re providing solutions beyond the car wash. Things that car washes can’t/don’t do and things the customer doesn’t have time/skill/equipment to do. The “reset” concept is a good one, it separates your service from a car wash.

[@dannys.auto.detailing_]

Thank you. That’s a shame. Yeah I agree the car washes are not mine competition at all. I just wanted to start the conversation of light and I believe most people know more about car washes then Details this is just the start. I am going to go deeper in on this type of contact.

[@DETAILINGDETAILING-hb7bj]

EXCELLENT TOPIC and VIDEO

[@dannys.auto.detailing_]

Thank you. More to come.

[@christopherjeffers485]

Does the $300-450 range include paint correction? Detailers are invaluable. Time is money and some of these jobs require a all day booking! The fact is some people don’t give 2 shits about their cars and to convince them to spend that much money for a clean and correction will sound crazy to them! I wish your business the best!

[@dannys.auto.detailing_]

Thank you. No it does not include paint correction.

[@nathansautodetail]

That's actually a very interesting way to maybe get some more business. Certainly gets a taste for the market you're in as to what people think its worth and educate them on the difference between detailing and just a wash. I'm just getting started doing it as a side hustle right now so I'm charging less than detailers in my immediate area that have their prices listed on their website. I'm in the DFW, TX area. I'm charging $50 for an exterior and $50 for interior for the lowest end package. I did an SUV the other weekend that has had a baby in the backseat and I charged $150 for the deeper clean on the interior. I did a full detail, spot shampoo, claybar, polish, and ceramic coat for a friend for $250, but he bought the ceramic coat separately. Those prices aren't sustainable long term. I'm learning how much time I spend on each car and how much product I go through. Product and machines cost money and time is money. I'm using up all day of my Saturdays to do it while still working full time at my day job, so it doesn't make sense to just get $100 a car for what most people want done to their car. After I get a few more cars in and get reviews I will raise the prices and see if people are willing to pay more.

[@dannys.auto.detailing_]

Sounds like you’ve got a great plan there and it is well thought out. And realistic. Keep trusting yourself.

[@jahdielmartinez6300]

Awesome content!! Keep these coming!!!

[@dannys.auto.detailing_]

Thank you. I definitely want to do more and after watching this video I realized I had some opportunities that I totally did not take advantage of. More of these to come

[@KGReef]

I used to do interior details for $125 and spend 4-6 hours on them. They would look amazing. I'd almost always get tips. It was good. But after a while it just wasn't worth the time. Sometimes I'd just have time for one a day and get burned out. I had several customers tell me I didn't charge enough. I found it hard after a while to pay for all my products and pay all my bills at that rate. It's just not enough. Especially in a single income family. I charge $180 now for the same detail matching other detail rates around me in my area. It makes more sense for me also materials and cost of living have gone up the last couple years. I have a different clientele now aswell. With 10 years experience and thousands of dollars in tools I just can sell myself short like I used to.

[@dannys.auto.detailing_]

You said it.

[@kristopherbastani854]

Odds are if you live in sf you’re washing your car at touchless, tower or auto city, just about all of the do it your self places are gone now. But yea details in sf would be a tough business since most people in the city wouldn’t be able to justify the coast. I moved out of the city to Pinole and noticed a lot more people are serious about washing their vehicles and getting them super clean. I’m just starting out as a detailer mostly work for my buddies and people who wanna make their cars look nice before selling them lol . If you have any tips for growing a business in the bay I’d love to hear them. Thanks for the video danny

[@dannys.auto.detailing_]

Thanks for the feedback. Really appreciate it. Surprisingly, I am fully booked practically all every week. Luckily there’s 800,000+ people in the city

[@aaronburdick9269]

$40 dollars isn’t sustainable so eventually they charge more or quit so I’m not worried about it. Minimally need to charge starting from $60-80 for a good wash and $80-100 for a basic maintenance detail. I believe the price quoted is not a full detail tho. I feel there is a place in the industry for everyone as long as it works for your business model. At the end of the day your clientele will be different. Imo the cheaper you charge the pickier the client and stingier they are. Whereas you charge $80 and get a $20 dollar tip understand this is a luxury service and truly appreciate the work put into their vehicle.

[@dannys.auto.detailing_]

Thanks for the input. Absolutely. There’s room in this industry for all kinds

[@luthesudsstud117]

Great video!!!

[@dannys.auto.detailing_]

Thank you!

[@mistamfmike8195]

I think it's a lot more common in a densely populated city like san francisco to use a car wash

[@dannys.auto.detailing_]

You would think. But there are. Wet dew car washes in this city.

[@memphisswerving9527]

I like these kind on videos

[@dannys.auto.detailing_]

Thank you, I’ve got more coming in December.

[@jasonscarlett8868]

Excellent survey👍🏽I'm a detailer myself, so it was fantastic to see what people think🤔 We deal with clients that love their cars but the average person who sees their vehicles as just getting them from A to B, cleaning their car themselves is a big hassle and takes too much time, but in the same breath, they'll go to the car wash and spend a couple of bucks, but they will not hire a detailer like yourself because they know it will come with a cost 💵 when you ask them how much they say anywhere around $80 to $100 they're smart they know you're a detailer so that's what they would like you to charge😅 that lady who said she paid $40 for her detail, and she was happy is lying😉 and even if she was telling the truth I'm sure she had to search for that guy that would do it for 🥜😅 I guess I'm trying to say some people appreciate their cars because they want their car and brand to represent them you have to find those people👍🏽

[@dannys.auto.detailing_]

Thanks for the extended comment. I know it’s crazy. After watching the video I noticed more opportunities that I missed to ask people questions. And I’m already going to be shooting more videos like this. So stay tuned. Thanks Jason

[@startingtech3900]

A car wash and vac for 40$ isn’t a “detail”

[@dannys.auto.detailing_]

Starting tech, great comments. I’m gonna be doing more these videos and I’m going to dive deeper into it especially when I hear such a low price. I’m going to ask the person how thorough is the job, how Long does it take? How many people were detailing the car? Where are you got it done?

[@jasonscarlett8868]

@@dannys.auto.detailing_ Those are great questions. Keep up the good work👍🏽🇨🇦❤️

[@halamelatoda2417]

“I LOVE A DEEP CLEAN” shout out the First Lady 😂🚀🚀

[@dannys.auto.detailing_]

For real. I had to keep it professional. But I think she knew what she was doing. Lol

[@serranosmobile]

Yo this is 🔥🔥🔥🔥🔥🔥

[@dannys.auto.detailing_]

Thanks brotha!!

[@toyablackson5903]

Never been done before 🔥 🔥

[@dannys.auto.detailing_]

Awesome! More to come in December

[@Mrjozz011]

These are the same people that will go out to dinner and spend $300 in less than 2hrs and not question it, but won’t spend $100 on something that’s really more important (investment) …. Not the customers you want.

[@dannys.auto.detailing_]

You are right in the fact that most of the people interviewed where is my type of customer. But it was really amazing even experience this. And I plan on doing more and getting deeper and going to different neighborhoods

[@robertstillman8643]

I've got a place near me that calls themselves detailers. They do a ton of business but it's the worst job and its like $30. They wash the outside and then quick vacuum the inside and miss so much. When you complain about them missing obvious vacuum spots they say you need to pay $300 for a in depth detail. It baffles me as a mobile detailer.

[@dannys.auto.detailing_]

Well that’s because there’s a market for those types of car wash/detailers. Probably the majority of car owners go to that. So as a business model, it’s probably very lucrative. As mobile detailers are specialized and niched. Our customers are the few. But there are plenty of them still.

[@TheGamerShowsYou]

I've gone through 40, 50, 80, 120, and 200-dollar detailing jobs. People who say that it's astonishing to spend this little or this much on a detail let me tell you this, when you first start off in the business most guys will charge $40-80, as you build your reputation and brand as well as customer loyalty you can begin to charge more and have your OG customers subscribe to a monthly package. I have seen amazing work for $50, I have also witnessed sub-par work for $100. The moral of the story is find a detailer you trust, one that understands's your car, and build a trustworthy relationship, if you manage to find one early on in their career you may be with them forever for less than $100 monthly. Welcome to the capitalistic market of the free world.

[@dannys.auto.detailing_]

Well said and I learned quite a lot from watching this video and reading the comments. Going forward, I’ll have a lot more things to talk about and explain and ask.

[@jorgemaldonado1867]

Great video coming from a professional Detailer!!!

[@dannys.auto.detailing_]

Thanks so much. After watching it, I realized that I had more opportunities and I will take the next time

[@jorgemaldonado1867]

Absolutely ….

[@SeanNay]

Great content!

[@jasonscarlett8868]

When you tell those people on the street the price you will charge to do their car, they get scared😟 they don't understand the interior and exterior. They don't understand the amount of work that goes into detailing you telling them $300. They don't know why🤔when they can bring their car to a car wash and spend 20 bucks for a guy to wipe down and clean rims, we understand, but you need to find a way to make them understand without scaring them😅 too many big words and they'll stay away. I love your Channel, bro❤️🇨🇦👍🏽

[@dannys.auto.detailing_]

Thank you so much. I will find a way

[@jasonscarlett8868]

I can't wait to see the following interview. This was very interesting to watch👍🏽As detailers, we must stick together after four years. I'm still learning, so what I think you're doing is excellent. Keep up the good work💯👍🏽🇨🇦🇨🇦🇨🇦 ❤️😉

[@matthewwolfe4509]

The $40 lady. I about spit my coffee out lol. We do have one of those around me though. Not that cheap, but still too cheap. They can only be making maybe $10 or $15 an hour if they are doing a good job and taking the actual time it takes. Which they must be. We are small rural community and they have almost a thousand glowing 5 star reviews, and recommended by everyone. It's really been posing a challenge starting out and trying to charge an actual realistic amount for a thorough detail.

[@dannys.auto.detailing_]

Well one thing I realized is the Kwik car washes are no competition for a professional auto detailers. And the people that do car washes are not the people to do Detailing.

[@mattsmobileautodetailing]

great video! love it

[@dannys.auto.detailing_]

Ha ha, thank you brother. I really enjoy doing it. And will be doing more.

[@williamlutsch4259]

Do many more videos like this.. go to different types of neighborhoods so we can see what different financial classes might be comfortable in paying

[@dannys.auto.detailing_]

Thanks for the encouragement. I am planning to do at least six more coming up soon. And I will go into different neighborhoods. Thank you

[@plasticbmw]

Excellent video

[@dannys.auto.detailing_]

Thank you

[@gustavorato461]

loved it!!

[@dannys.auto.detailing_]

Thank you. I

[@scykotic]

My absolute base price is 160 for a car the size of a Mazda 2 where the customers definition of "Not that bad" is the same as my definition of "Not that bad". I explain that the price could increase up an extra 100, if I need to do more work to meet their expectations once I've seen the car. Once I see the car and give a final price, if they aren't up for the bump in price, I will tell them I can do a 160 dollar detail and then they can decide if they want more done. It's been working for me, most end up paying for the extra work.

[@dannys.auto.detailing_]

Good stuff. Makes sense.

[@komradekoala5648]

There's a lot that goes into pricing, and even more so dependent on what type of clients you draw in (car enthusiasts vs. regular person). I think a sliding scale approach to pricing would help draw in more working class people into the industry. I detail cars, and I'd never pay anyone over $70 to do anything to my car that I can't do myself lol

[@dannys.auto.detailing_]

Right on. Thanks for your feedback.

[@LLANTALOBOTOMIK]

Also to notice: enthusiast are the best, specially those who has no time to clean them up and value to pay someone 80-100$hr. They tip, appreciate your work and more importantly, they loved you because of the value you add. My best customers are motor junkies like me.

[@realaveragegamer3053]

Full exterior/Interior on a average sized sedan takes about 2.5-3 hours depending on the severity. So 100 bucks is a steal. Not to include a 1 step or 2 step paint correction and any kind of sealant.

[@dannys.auto.detailing_]

I hope that I can do it that fast someday. But then there’s like 100 steps in Detailing

[@turkey1337]

This is actually a very very very good video. Although a typical int/ext detail is about $400-$450 (So Cal), for most people, that amount of money is about 2 days worth of work. It would be hard to justify to someone making median income to spend that kind of money. Although I'm not a detailer myself, part of the value proposition is how we value labor. For example, a car mechanic charges about $65/hr but is very technical in terms of knowing how to repair a car. When it comes to detailing, the technical skill may not arise to that level, but does require some level of experience in order to properly detail. I think to help educate the public is being transparent with the pricing. For example, for a detail, how much time does one spend doing the exterior or interior? Is it for a crew of 1 or 2? Is it using chemicals that is readily available on amazon or youtube? or some commercial brand we've never heard of? And what services are included? Is it just wash, wax, dressing and dry? does it include water proofing? With the prevalence of ceramic coatings and ceramic sprays, I think this is a good way to really expand the value proposition. But again, it goes back to how much we value labor. I don't think we value labor enough, not so much So Cal that is. I don't plan on going into the detailing business but I am fascinated with detailing enough to to learn how to be a DIYer.

[@dannys.auto.detailing_]

Thanks for your opinion and it was very analytical and help me so I can improve my questions on the future videos.

[@LLANTALOBOTOMIK]

I haven't found a knowledgeable, trusted and honest mechanic for less than 100$/hr. I don't know, but the mexican neighbor doesn't qualify as a "mechanic".

[@David-Godin]

Loved this video. Sad so many people take their cars to the car washes, gotta educate the public

[@dannys.auto.detailing_]

I think I’m seeing this is an opportunity not only to ask questions about what they people think, but also to educate, and also possibly to get a new customers

[@johnnyv5995]

Moral of the story, open up a car wash. I'm a weekend warrior and do cars for free for friends & relatives and can confirm that none of them would pay $300-$400 for a full detail. There's one Benz and the rest are Acura/Subaru/Etc., max. $200 and that is really stretching it, they all assume $100-$150 for a full detail(4-6hrs worth of work). You really have to find the right clientele $ to be a full-time detailer.

[@dannys.auto.detailing_]

Great points. And that is very true you’ve got to find the right clientele. Julie good work, and friendly. Communicative. But I guess it does depend on where you live. But I know I’m getting Details at 350 400 450 regularly.

[@LLANTALOBOTOMIK]

Learn about marketing and a marketing funnels and you won't have to worry about your prices 😉

[@ryanl8653]

With the urban SF area being one of the highest cost-of-living areas in the county, the type of cars and perceived value people had, is not surprising. I would guess these are not your typical customer? I would be very interested in you doing the same thing, in a more suburban, affluent area?

[@dannys.auto.detailing_]

Absolutely. There are many different little sub communities in San Francisco. More affluent ones as well. I’m going to be doing this. I really liked her the video turned out and I feel like it is the tip of the iceberg.

[@frontlinecars20yroldfinds78]

Big Frontline612 stopN thru Minnesota bound 💯

[@westechyt]

Most people aren't familiar with what a truly professional exterior/interior detail consists of and will do for their vehicle. I'm an enthusiast and I frame my investment in equipment and chemicals as spending a little bit here to potentially add thousands of dollars of resale value to my vehicle if I ever trade it in or sell it privately. Detailers save people time and protect the value of their vehicles.

[@dannys.auto.detailing_]

Thank you for your feedback. Thanks for watching.

[@russellpetrie119]

someone should do this in the uk

[@TrigHappy]

A good question to go along with this would be how much time you think it would take you if you were to detail your car yourself, to me this would explain pricing a bit more of there understanding of a detail compared to a quick n go.

[@dannys.auto.detailing_]

Exactly thanks for the tip

[@frank12777]

Ask them how long it would take to do it themselves?

[@dannys.auto.detailing_]

Great question

[@NoLurp]

Yeah a lot of people whose cars I’ve detailed tell me they’ve tried themselves and it takes them a whole day for a serious clean. Being in AZ most people don’t want to do anything in the heat also 😂

[@chaselesser3191]

I paid $200 at a shop. Exterior and full shampoo of interior.