Strict Rules SM Forced Aespa To Follow

one of the most known facts about the kpop industry is that companies force their idols to follow strict rules, so let's talk about rules sm entertainment made aespa follow. subscribe to kookielit.
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[@shreksmeatballs9435]

It's not just SM who forces these rules, and it's not just Aespa. No matter what company you're in, there are strict restrictions. It's even stricter for debut groups, like Aespa. Groups like NCT which have been kicking around for a while are allowed to do practically everything now, but they have confirmed that they used to have phone restrictions back in the day.

[@RhythmAddictedState]

When did NCT talk about phone restrictions? Do you have a link please?

[@shuangshuangguo]

When exo was debut they didn’t allow to use their mobile phones but baekhyun said every NcT member have their own mobile phones now

[@amilaredzic4133]

P nation don’t do this hyuna and dawn Are dating and Made a song together

[@blackpink.redvelvet6982]

@@amilaredzic4133 probably because before they enter Pnation hyuna and dawn already in relationship plus they aren't rookies anymore they are old enough in sm cellphone restriction is only for a rookie even seulgi said back then when they are still rookie they aren't allowed to use their cellphone if they wanted to call or what they can use their managers cellphone

[@skyethorgerson5150]

@@amilaredzic4133 hyuna and dawn were already established artists so it was completely different for them

[@cubsgirl101]

SM’s etiquette lessons are so famous that there’s literally the “SM stance” that every single idol under that company has drilled into them.

[@kasey7277]

i’m actually crying while i look up “sm stance”, the way ex-sm artists still do it too omfg (thank you for bringing this to my attention 😭)

[@djisbdkskd]

sm idols are extremely polite and humble. you can always see the ''sm hands'' at every award show and they always bow even seniors of 1st and 2nd gen. that a reason why so many idols love taeyeon. she always cheers for seniors and is very respectful (no matter what age)

[@biteme9505]

SM is really that strict about politeness that even their ex idols still doing the SM stance anywhere they go.

[@brigc7755]

I JUST LOOKED IT UP IM CACKLING THESE POOR POOR HUMANS ARE STANDING THE SAMEEE

[@jammy6729]

SM’s been pretty lenient when it comes to phones and privacy nowadays.

[@kpopscenario1406]

Hiiii

[@saniaghosh981]

Good They Are Changing

[@yunyunnoyb1519]

There is nothing inherently wrong in most of these rules, the wrong ones are pretty obvious for everybody. The real problem to me is that, with the things they go through when training, I think they develop a "hate" for music and a "hunger" for money and power and that hurts their career and the products they make (in terms of music). If they trained them with love and love for music, Kpop we know today would be so different.

[@mycrazythoughts]

wow. I never considered that. Some idols arent as passionate about music as fans think them to be.

[@yunyunnoyb1519]

@@mycrazythoughts Yeah totally, I wish this will change in the future.

[@yoongiswaffles9549]

When i was new to K-Pop and just 8 Years old i really wanted to become an Idol but after i saw videos like these i changed my mind….

[@h1-key471]

Same, I could never be able to do all the things idols do

[@sree2905]

Same

[@wriothesley_cakefactory]

Same 😢 I wanted to be a trainee at Sm ( because I wanna be a better at vocal and Sm produce top tier vocals so why not ) but after all the articles I read I stop believing in my delulu dream

[@WonyoungAndJungwonAreMine]

I want to be an idol too and I still want to be one lol

[@kpopscenario1406]

Sameee

[@rrrrrrr1305]

Being honest SM did pretty good with aespa and letting them be a little more free then other idols in the industry. And the rules were so good might even try them myself with my siblings! :)

[@divyavinu1337]

The fact that you showed NCT when talking about good looking men I mean where's the lie???

[@z3dexe]

ppl always throw dirt on sm for being "evil" but they are actually one of the least strict companies these days...

[@sunnygirl7669]

Wait fr? What’s one of the most strict then?

[@Daegukks]

@@sunnygirl7669 yg and nugu companies are the worst

[@hamsa2903]

@@sunnygirl7669 omg yg

[@yasminchan7425]

@@Daegukks RBW is an awful company as well

[@natashahyung5585]

BIGHIT/pnation THE BESTTTT PERIODDDD

[@maidatariq4934]

Its not only SM who have these kind of rules other companies also have these kind of rules and you have to follow them its really hard to stay in kpop industry and follow rules being set by companybut i wish best for them

[@jordicarvajal2834]

YG artists are not allowed to date but Miyeon got caught dating and she got kicked out of YG. If Miyeon didn't dated, she would had debuted with BP. YG also don't allow there female artists to get tattoos. JYP artists cannot date within the first 3 years of debut. Although JYP is a tattoo friendly and let there artists get them including there female artists. However those with tattoos are forced to cover them whatever they are on stage or making a public appearance. JYP also has strict diets for there artists like TWICE had to sneak in food to there dorm from the window.

[@hellotoyoutoo3623]

@@jordicarvajal2834 yeah but now the Twice diet is lenient that they don't check their weight as much anymore. and I see at their vlive that jihyo was eating donuts and other food. I think it applies only rookies

[@jordicarvajal2834]

@@hellotoyoutoo3623 But there probably still have to follow a lot of strict rules. For example, if a member wants to change her hair color or physical appearance, that member needs permission from there management team.

[@hellotoyoutoo3623]

@@jordicarvajal2834 i mean momo has to cut her hair short because of too much bleaching so I can see why they need permission to do so. I don't believe dahyun hair is even ok with how many bleaches and dyes it has to go trough. She almost achieve every color of the rainbow

[@jordicarvajal2834]

@@hellotoyoutoo3623 I noticed that Nayeon barely changes her hair color. Like she always had brown hair since the Fancy era. We never saw Nayeon in a different hair color like blonde or any color in the rainbow. The only time she had a different color was red hair during the Signal era and black hair during the Cheer Up era. Other members like Sana always has a different hair color in every comeback. Blonde hair during the Fancy era, pink hair during Feel Special era, orange hair during the More and More era, brown hair during the Eyes Wide Open era, dark blonde orangish hair during the Taste of Love era, and gray hair during the Formula of Love era. Now she has dark blonde hair if you saw pictures on social media with her Japanese friends during her vacation.

[@rvvxzy4747]

I respect aespa for being so hardworking. I'm glad they debuted together

[@onlyioniee1624]

Kpop industry is difficult. If you are someone who can't persevere training yourself to be flawless, you might think every company rule is too much. But these tough trainings and all, it is also made to make sure that you won't screw up. Knetz are very sensitive, even the slightest mistake, even your body shape, color of your skin, if you are in standards-- Knetz can see it and will make fuzz about it. You can never be a normal person when you debut. SM somehow at some point gives their artists discipline and a bit of free will and if they do mistakes, they must be responsible. SM is not perfect and also screw up many times but SM is very inclusive.

[@jordicarvajal2834]

The K-pop industry is so different from Hollywood

[@minnahabdelmoati3559]

Extremely prefer following SM rules they are not so strict and they have the best idols

[@bitsnbites7753]

Thank you

[@jordicarvajal2834]

​@@minnahabdelmoati3559 And they have no dating ban

[@yasminchan7425]

I'm actually kinda surprised how less awful SM is with rules, like no actually forced dieting just "strongly encouraged"(trainees often diets anyways..) and dating surprises me the most, I mean I still think it's dumb that they have to hide it, but they are actually allowed to date, "just" in secret and within the company Edit: OMG THE DORM RULES WHY ARE AESPA SO ADORABLE?!

[@zohmingitochhawng6271]

Exactly... I know they are lacking at some point but they are the least strict company I don't know why people hate them so much. They are not that "evil" as they say compare to other companies

[@brennathecatlover4360]

Most companies are strict about dating

[@hellotoyoutoo3623]

@@zohmingitochhawng6271 I think how its started by ditching a group onto a newer one like now they focus so much on Aespa that they forget that they have other female groups like Red Velvet even Girls Generation. I know they're popular but they cant have any balance managing Female GG.

[@zohmingitochhawng6271]

@@hellotoyoutoo3623 For Red Velvet I think it's because they are trying to promote them individually since their contact is about to end. They also promote Girls' Generation individual 3 years before their contact expired (ex for Yoona)

[@marieedelinejnpierre9211]

Sm is not the best but not the worst

[@seerdaf7246]

All of those sound so horrid when you put it that way. But in this day and era where a simple text can be manipulated into something negative, i kinda understand the measures that SM takes to set some boundaries, especially for new groups. For older groups i guess the rules aren't so strict because by then they've already learned from experiences and probably mistakes. As for the harsh training system, i guess it's in the culture itself. Korea is known for their hard working ethics and is what made their kpop artist as successful as today...

[@kurshidamwarabu]

Exactly... Finally someone who sees it that way

[@keithcraig506]

I think the 'harsh' training goes above and beyond your typical Korean work ethic. People don't understand how difficult it is to become an idol. I'm sure thousands of people audition to be idols every year. Of those thousands a very small percentage are accepted. An even smaller percentage are chosen by mid to high tier companies. And a practically minuscule percentage of those chosen by a company get to debut every year. Naturally you would have to work extra, EXTRA hard to make it in that kind of cut throat competition. And then you have to perform at the highest level after you debut. It's like professional athletes. Only the best of the best succeed and being the best of the best takes a lot of hard work.

[@rantsrants4919]

Their dorm rules which aespa themselves have set is so cute 😭 i love how they’re close to each other and you can rlly see how strong their bond is.

[@jaehyuniversity]

If you're an sm stan you probably know that sm artists are the most respectful and most discipline artists when it comes on stage or award show, the way they put their hands in front or back.

[@glen.b_7246]

One thing I like about SM is him not enforcing a dating ban on his idols. Like imagine a CEO telling you “ Hey we wouldn’t want you to date for sometimes because you guys are starting out, but if you do end up dating just don’t get caught or dating inside the company.”

[@aexorator]

Giselle openly said she uses Twitter.sm doesn't allow them to live but they use social media as they wish. Giselle said she has an account that looks like a fan account and follows her fan pages. aespa is always on social media in general and is aware of what's going on. as long as they're not busy. other than that, SM is actually pretty free compared to other companies. SM doesn't fire their idols when they date or marry someone. Unlike some companies, they allow girl group members to write lyrics and produce. Of course there are rules, but sometimes I think it's seriously exaggerated and people are intimidated. There are famous trainees who stayed in SM for 10 years but they never spoke badly of SM. If so, how can these people stay in this company for 10 years? SM follows the rules that every company does, but not like the others. male and female trainees can spend time together comfortably. Their idols are always close to each other. yes it's hard to be in big company but they become super famous and their efforts pay off. sometimes SM idols openly voice their grievances. I don't think SM is as bad as other companies. Hard practice is normal. If you want stable vocals during the dance, you have to.

[@ghinaidriss3428]

I started liking kpop at 9 and after a year I started wanting to become a kpop idol,I kinda started wanting to become a kpop idol I started changing my mind after a while but the more I become better at singing and dancing and also I still really wanna be a k-pop idol but my family will never be ok with it if they aren’t even allowing me to be a fashion designer like they would never ever agree with me being in the industry of singer dancers ect especially the k-pop industry because they think it’s another type of dancing and stuff.

[@starry3013]

I got into kpop in 2015..back then i used to think that the kpop industry is such a happy place...but it only took me 1-2 months to realize how bad it is..It's like a company selling their products... Man...i wish they Were treated better.

[@ellalovelyella]

In my opinion, compared to other companies like JYP, Cube, Pledis, YG ect SM is actually quite lenient. Yes vigorous training and the singing while running bla bla bla but those rules are what made SM group the best in each generation of K-pop. And the singing while running or push ups made sense. Like have you heard these idols? It trains their breath control when dancing and obviously it works. Even their rappers could be main vocalist because their vocals are just so stable. Compared to DBSK/TVXQ, Super Junior, SNSD and SHINee era, the new systems are better and more lenient. I'm a first gen fan aka HOT and BoA era and I've seen how bad the system were back then. And the dating one just make sense and SM is known to be cool with dating. Like so far, SM just confirm or deny. They never ignore it like YG or throw people out like Cube or kick their artist out when dating a non idol person ahem ahem. They let their idols start a family for goodness sake like Chen. The man even had second baby now which good for you baby daddy. Not bad SM. Hell Idm if I had to train 12 hours and sing while running 100miles if that was the case. Plus SM only picked the best.

[@notmyname3556]

yeah, relationship wise, SM has the most lenient. They actually separated male and female trainees training only a few years after super junior debut. Still SM never restrict communication among trainees

[@bitsnbites7753]

Thank you,good explanation

[@reamaeanonuevo3327]

It shocked me that SM doesn’t restrict dating, but also fascinated that Lee Soo Man encourages dating within the company

[@jordicarvajal2834]

Compared to other companies where they really don't want there idols to date because they see it as a distraction and it create a lot of rumors which could lead to scandals

[@jairysantos2208]

I get the phone issue, because it can be a distraction. When I’m training it is super important to pay attention. These night life stuff is good for them because if something happens it can ruin their reputation. They don’t want that especially if they just started to debut

[@duqial]

4:43 I doubt this one, based on what NCT dream said about their trainee days where they would bend the rules and there weren't consequences I highly doubt the hitting stuff, running laps also sounds impractical for holding a lesson. With posting control I think it is mostly about the official group accounts. I wish SM had hired more people to educate trainees about dieting and mental health, though I heard that diet education in South Korea isn't the best, so idk if it would do more help than harm.

[@sollie2441]

The hitting the stomach thing actually isn't like punching to get bruises. My Korean flute teacher did breathing exercises to increase my air support- so she would firmly push on my stomach while I was play to push all the air out. I don't imagine it actually hurting but just being uncomfortable and alarming in the beginning.

[@mistressofthedark5775]

The running laps thing could also be very true. Even Beyonce used to train singing by running on a treadmill with heels on. It's very hard but it will definitely help with your breath control.

[@duqial]

@@sollie2441 thanks for info, it sounded very alarming in the video and was portrayed like punishment while I just doubt those things are executed as such

[@notmyname3556]

they actually do. SM does have in-house psychiatrist and counselor etc for trainees even.

[@AnzzCheatedOnMarkWithHaechan]

Damn I can't imagine someone taking my phone from me and watching it to keep an eye on me... *"privacy jigeum"* !!!!!!!!

[@ifumadstaymadbitch]

Private jigeum as to?

[@oldaccount1194]

Although SM is not perfect (far from it) and they made tons of mistakes in the past, I feel they are the most chill of the big 3. At least SM gives them food unlike some companies.

[@jordicarvajal2834]

And have a good amount of comebacks for there artists compared to JYP where there artists especially Twice are so overworked or YG where there artists barely have any comebacks

[@sunnygirl7669]

Which companies don’t give idols food??

[@meow01meow02]

@@sunnygirl7669 Some companies don't give you food usually the small companies and some companies give you a really small amount like 7-8 dollars a day for food which is really less because Korea is expensive when it comes to food because of its limited resources it is mentioned in the contract what the company will pay for and what they'll not pay for but for food most companies pay for it because it's like really important

[@duqial]

SM improved with food I think like there was this one time EXO were joking about how NCT dream I think or just trainees, in general, get good food while they were living off of kimbap

[@ulkafuko5777]

@@duqial u know exo made up SM (kinda) When exo debut company doesn't have that much money exo hold their first fan meeting in a small hall. And now... U know the rest 😌

[@jordicarvajal2834]

SM may not be the best when it comes to treatment of there artists, but they played a huge role in making the modern day K-pop industry what it is right now. Yes, many companies like the big 3 put strict rules in place in order for there artists to maintain a clean and scandal free image. The K-pop industry is not like Hollywood where celebrities have the freedom to express themselves and be who they are without getting criticism by fans or the general public.

[@maekoh]

I agree with a lot of the rules just because of how difficult it is to become a major group in the kpop industry. Not having a lot of these rules could negatively impact their commitment to the group and their performances. I'm not saying it's a good thing to have this many restrictions, but it's not necessarily a bad thing either. SM is one of the companies that I feel are pretty lenient on a lot of their rules but will properly discipline you if you don't follow them.

[@safz15]

There is a whole Nct with more than 20members, why would they even bother to look out

[@riffgroove]

If you expect to debut from a group like SM, you have to work hard. I've seen SO many girls who simply because they're pretty, think everything will get handed to them once they sign with an agency. I remember seeing an interview with Joy from Red Velvet. She related that she got quite a rude shock when she first arrived at SM. She said that she was always "the pretty one" in school and everything was very easy for her. When she arrived at SM, she realized that her looks didn't count for anything at all, simply because *every single person there* already looked like a supermodel. She realized that just being pretty wasn't good enough. And if she didn't work harder than everyone else, she wasn't going to debut.

[@TheNewAwesomeYT]

TRUE FACT; “YOU NEVER FAIL TO ENTERTAIN US” Keep It UP. ♥️❤️

[@lucassaiden2969]

The don’t get caught and reflection rule is actually what amazed me in that damn company

[@rinindibox4906]

it feels like SM bent the rules because idols like senior idols started breaking them

[@itxdumb_dumb_dumb9006]

SM's vocal trainings are insane. i wouldve died as soon as i open my mouth trying to sing doing sit-up

[@jordicarvajal2834]

No wonder why SM has the best vocalists and visuals in the K-pop industry

[@mirandapillsbury7885]

I am so happy they went through these tests. Only way to make performers THAT good! SM is the best ever

[@djisbdkskd]

literally! their training system is so strict but extremely efficient. i mean sm has prob the most allrounders under them almost everyone can go solo. even non vocal positions can sing so good. their vocal coaching is top notch

[@mirandapillsbury7885]

@@djisbdkskd EXACTLY! people alwyas want to insult SM but then praise the artists on SM...well guess what? The artists would not be that good if they did not undergo the vigorous tests SM puts them under. I personally think it is a good thing and people need to stop babying idols and being mean to the SM team and staff who only do these things to ensure the artists reach their goals and dreams!

[@Sour-Rosy]

We should just appreciate their hard work and stop hating

[@taissasantos718]

One of the main reasons I support kpop idols is the amount of struggle they go through, as trainees and after debuting. They work so hard and have to bear so many things and rules, fame, the internet comments that can be so evil, they deserve to receive love and support.

[@ssjsimp1004]

Yall normalise being late to the point you think that being punctual is a strict rule.

[@angelicacortes898]

I wouldn't say SM forced them to follow those rules. They have a contract that them or their legal guardian signed. Forcing them would mean that they didn't have the intention to do so but SM coerced them do follow the rules. Also, those rules are pretty standard for K-pop trainees. It doesn't mean that all of them are ok, but it's not just an SM - AESPA thing. Basically, this video exaggerates a bit.

[@notmyname3556]

wdym aespa? every sm artists experienced this. the seniors had it rougher than aespa or nct. And these aren't so bad. It's like the navy but less strict.

[@beatriceevita8591]

true

[@brigc7755]

Honestly I admire that these trainees grow so resilient in the harsh training system and they don't let the long hours and rules break their spirits, I honestly will strive to work hard like them without getting frustrated by it.

[@taengoonim]

Honestly, I would love SM artists to date each other 😄

[@peacheroseee]

I don't what to comment tbh but i just made popcorn, and it's really good :)

[@yooniceupaprika8500]

Enjoy!!

[@peacheroseee]

@@yooniceupaprika8500 aww thankyou

[@yooniceupaprika8500]

@@peacheroseee your comment is so wholesome 😊..loved it

[@AnzzCheatedOnMarkWithHaechan]

Enjoy it and spare me some!!

[@blinkpop16]

@@yooniceupaprika8500 gimme gimme now gimme gimme now zuzuzuzu🍿

[@Polo-gq5of]

it's so funny when u said that their dating choices are limited and then proceeded to show the 1837283839 members of NCT 🤣

[@mariamroselan8397]

It's really normal in Kpop that female always get the strictest rules than boys. I mean not just in KPOP

[@sunnyart2009]

TRUE

[@Lunaxoxo55]

yeah true

[@jordicarvajal2834]

Female trainees are more likely to break the rules than male trainees.

[@3rdelement10]

@@jordicarvajal2834 that's definitely true because the more boundaries put on you, the more you want to rebel against them

[@jordicarvajal2834]

@@3rdelement10 Miyeon broke YG's strict no dating rule and as a result, she got kicked out of YG. If she hasn't got caught dating, she won't had been a member of Blackpink. Twice couldn't date within the first 3 years of debut, go on strict diets, couldn't be friends with male idols, no solo activities, no individual Instagram accounts, and need permission if they want to change their hair color or physical appearance. There are so many big consequences for trainees if they break the rules. But these rules are placed in order for idols and trainees to maintain a clean image.

[@girlsredpinkbytaengsicseul3091]

Everyone be like, "OMG, they should go easy with trainee" Then we wouldn't have a talented idols who can sing, dance and rap. I mean, all of us are the one who set the standard very high. Company just try their best to make a better product.

[@breadpitt4677]

Being a kpop idol is hard. It's so funny how easy it is for anti to throw hate towards them w/o knowing ounce of what they been thru.

[@sweethome52]

Also shocking to me that they allow their idols to write their own songs like Giselle's rap and other artist. The other company on the BIG 3 doesn't allow them since they say that they already have their formula which i think a little bit Arrogant. Or if they think the song that their idol produce is really good they will allow it ? Like Giselle's Synk ?

[@heysahar]

jype is in the big 3 and all their artists minus itzy are known for writing some to most of their own songs (including both composition and lyricism). stray kids write most of their discography as do day6 and twice write a lot of their b-sides (they’re actually the most credited big 3 girl group). Sm really doesn’t give much creative freedom when you compare them to jype unfortunately.

[@sweethome52]

@@heysahar Not sure about that because when idols clearly writer their songs the fans will know already.

[@heysahar]

@@sweethome52 what on earth does that mean? if you want to know if idols write their own songs, look up their komca credits.

[@shanaa6640]

I really enjoyed the video and i hope you will do more videos about aespa and other famous groups anyways thank you for the video 😍😘☺☺☺.

[@Eat_and_Live17]

Idk about others things but Sm ent are best at training their trainee...they are the one who invented training system after all

[@gz2421]

This is actually happening to most entertainment in Korea tho.

[@beatriceevita8591]

aren't those rules pretty common in most agencies in south korea? older generations have it worse too

[@livebreathenightcore5517]

the no phones thing is pretty common, Rocket Punch’s juri did a ‘day in the life of a kpop trainee’ and explained about it then as well

[@onalethataapadile7452]

Is it me or is it just sm is one of the only company that allows their idols to date wow😍😍😍😍luv it

[@svt7779]

As if this is the only Korean entertainment group that does this, there are many unwritten rules(example dating) that will get you kicked out immediately. The culture is different at least now as the group gets more established more freedom. They still need more freedom and money, but at least things are being shown more to public in writing to be able to protect the idols. There is still a long way to go, but it's slowly getting better. I like the music and hope the idols can get more in all the company's.

[@Bambabababambam]

these are just normal rules in the industry

[@yejikun]

Facts aside , aespa really makes the idol job looks easier while it’s not basically because how patient they are and how long they lived this whole mess I wouldn’t make it if I were there

[@crunchnmunchsweettreats]

People with strict parents wouldn’t have to worry about this

[@deIcorazon]

they’re precious

[@estefanytwo8200]

the last one is so cute :>>>>

[@vn4934]

Sorry to break it , but these rules are applied on every idol , Asepa is no exception ..nor SM

[@vn4934]

They are a 10 yr old group .. They deserve their freedom 🙃

[@huydinh7506]

I think Moonbyul mentioned that she was surprised that Seulgi had an 11pm curfew and Seulgi was 22 or 23 at the time. BTW, not a defense of RBW because they've been garbage many times too.

[@ErizenGotIkonicMelody]

Aespa's dorm rule, they are literally the cutest. Love them, our Kwangya æ-deul.

[@SY-mt6ck]

i wanna attend the saturday parties 🥺🥺

[@JRUBYJANE2]

SM really needs to take in to consideration that their GROWN adults because it’s obviously common sense

[@aespakwangya8146]

Wow I love your Video ...I hope to see more Aespa content 🐍🐍🐍🐍

[@GuitarGirl4ever]

People know these are the rules when they sign up to be an idol. It's just part of this business. It's not a shock, nor limited to sm and aespa.

[@Moonchild-armyjam]

Every company has these kind of rules but over the years have gotten a lot more lenient thankfully! I know bighit for example has always gave their artist a lot of freedom

[@lea9977]

I understand the business perspective of it. Very expensive to build and maintain. They don’t want anything that could jeopardize the group or agency’s image. With that said, a lot of the people who train understand it takes a lot of hard work and discipline to debut and become popular. A lot of them are willing to go through those challenges because they’ve trained for a long time. I do wish it wasn’t as strict, but they do that to ensure the idols are completely focused and no room for distractions.

[@jordicarvajal2834]

I agree because these strict are made in order for groups and companies to maintain a clean public image. Any controversy or scandal that gets in the way can easily ruin an idol's career and put a bad reputation in the company. K-pop is an extremely competitive industry that is worth billions of dollars. Fan service and your availability to fans is extremely important in the entertainment industry in Korea compared to other countries.

[@adamwestslappup]

Honestly makes me pretty sad. I really love Aespa; them and ITZY are my favorite groups and I understand that these companies aren’t literally killing the idols, but it upsets me to a degree because I really love these people. That also makes it hard cause now that I know they are being made to put on a front because that means we aren’t seeing their true selves at least to me

[@RennySuo]

The practice rule is actually lenient when you compare it to how it was for other groups years ago. Infinite has talked about practicing for at least 20hrs a day. 100% would practice by singing while on treadmills, and some of their dance practice videos are sound live

[@michelleh1464]

so the company can literally punch and kick their idols in the stomach? O__O

[@nct4867]

I hope i can become a trainee this year 💖

[@kpopbl300]

Competition is high so this is expected🍁

[@dotdotdotdotdotdotdottod]

I'm desentized the to phone thing since idols before them weren't allowed to have them... Tbh I would call it standerd. Not about the harsh punishment at all. But I'm glad sm is emplimenting rules and boundaries and to be fair. When your an idol your honestly made to be a public figure and public figures without disaplne become divas. If only there was a balance because some of these rules are too much but some can be good if directed the right way

[@invierno2059]

"everyone must should hare their things" naahh I can't

[@arti_0325]

these rules are mainly for predebut and baby groups, other groups that have been around for a while have lots more freedom

[@miud2201]

i mean i kinda understand since sm literally spends millions on their idols so they’d want their investment to be the best it can be

[@kayuberuti]

Pretty much every idols follow strict rules so yeah....

[@denisesumpter6636]

Don’t get caught? Well this explains so much 😂

[@sooyaasaelim_]

The dorm rules is so cute I can't😭

[@ebenbelezakiala2506]

These are such great rules,no wonder Aespa is ALWAYS in sync and their relationship is food and healthy

[@luminaax6721]

The vocal training tho 😶 I wanted to be a kpop idol but I know I won't survive the training 😆

[@HakuMata_Snacks]

These rules are not strictly just enforced by SM to aespa, more of Korean entertainment company to their idol. Also, phone usage has been permitted after half year if I am not wrong for them, tattoo was ok (like you mentioned with Ning), the rest are pretty standard. I am quite surprised how much SM changed since SNSD time, it used to be much tougher for them back then. I used to really dislike SM for Jessica case back then, also they screwed up the Holiday promotion (to me, to gain leverage over those members who don’t recontract or to screw them up anyway). I am not sure how much the management has changed, but they seem to do things right since earlier this year. I am really looking forward to what they are having in store for aespa.

[@ticketyblue3080]

This sounds like a cult.

[@jisoo_is_my_life5796]

I am a blink and I love blackpink more than aespa but I have seen many blinks who are saying that rosè Is a better vocalist than NingNing which I completely disagree with. Seeing aespa Coachella performance one can say that NingNing and winter are vocal queens . Rosè is a good vocalist too but we know that sm ent has given kpop the best vocalists of all time for ex baekhyun Wendy and NingNing

[@ireneslostage9857]

April has officially disbanded . Thanks to Hyunjoo for the ruining careers.

[@normielovesalot3538]

Dating within the company is preferred. Hmmm let’s see 🤔 4 members of Aespa vs 23 NCT members?? Sounds like Boy Heaven 💕

[@makeitby_zj]

The best part is the limited phone time thing is what happens at home 😂😂😂

[@finnlinnsone]

The rules have changed quite a bit since third gen, that's for sure. No dating ban or a tattoo ban? Seems reasonable to me compared to what Blackpink and Twice were told they couldn't do per their contracts

[@Phd366]

Im glad they are taking care of themselves and their relationship. I dont trust their company, so im glad they have each other lol

[@lucyheartfilia2073]

that's just sad

[@nabi_core]

I didn't know NingNing had tattoos until now and I'm a pre-debut My

[@Mmmmmmmmm681]

So that's why NCT has 23 members

[@neoclowntechnology]

Wdym?

[@patrykkrak6028]

@@neoclowntechnology so aespa can choose a boyfriend in SM xD

[@bitsnbites7753]

@@patrykkrak6028 😂so they can have many options

[@jasanstuart7586]

He’s like I don’t know what the dating rules are in Korea but I really think people are coming into the store with the dating world in Korea weird to me in general so I think dating nor make a more desirable than what is

[@smilinganicette4193]

Imagine I work my ass off to be an idol and at the end I don’t make it.

[@aliahzophia6547]

슬퍼

[@vani50]

Kookielit we need you to expose hyunjoo and talk about April disbanding

[@MuhammadRIAZ-iz1dx]

I'm a Muslim. I also want to become a kpop artist but many people and my friends said everything looks amazing from outside but full of darkness from inside and than i just think about that. Than i realize that my friends and family trust on me and if i become a kpop artist than their i will never got that love from my group. That my friends and family gives me

[@livi0177]

i honestly don’t know what to say, i’m kinda speechless

[@mossarefh8257]

Could you do one about ITZY and especially TXT??

[@anywayssss0022]

Oh wow