HIT MAKERS: Did So So Def Go EXTINCT? Stunted Growth Music

[@stuntedgrowthmusic]

Xscape was hot until Biggie said that one line...

[@shaqd08]

😂

[@GRINDETHIKSMIXTAPESHOW]

hi i like your joints , i was talking about u on my show yo i was wondering if u can do a video on wu tang records

[@screwstonsupreme]

Xscape still went platinum, each album sold units

[@MegaCunnie]

I still wouldn’t fuck Rupaul tho. 😂

[@SuiteVII]

Honestly, that line made Biggie not-so-hot.

[@TheRetroWoman80]

Nothing lasts forever🤷‍♀️ but the catalogue created on SoSoDef from all of these artists is cemented.

[@Dtown1996]

Jermaine Dupri had an opportunity to sign Kanye West to So So Def but turned him down because he didn’t like his attitude. This was before Kanye went to Roc A Fella

[@freestateofgrizzy1937]

Nelly and Ludacris as well

[@shaylah2725]

damn thats crazy. definitely a miss.

[@averyj.thedefinitivegill455]

And besides Kanye West was born in Atlanta, GA

[@KSoloLoso]

🤦🏽‍♂️ Kanye mentioned this too

[@mackvelly8899]

Jermaine Dupri dodged a bullet then. Cash Money too. Roc-A-Fella was the perfect place for Ye. One reason is that they had the Soul sound covered plus he ready gave beats to Jay so that relationship was already blooming. Two, Dame and Jay are A-holes, JD is a fun dude. He probably would have slapped the piss outta Kanye for even attempting to be disrespectful.

[@blakebrown84]

Jermaine Dupri is a legendary producer and songwriter. He spent most of his time working with Mariah Carey, Da Brat and Usher. The problem was he didn’t spend enough time developing his artists on his So So Def imprint. Bow Wow was one of his biggest artists who fell out with him. He should have been a Puff Daddy or Jay Z type. He wanted to be a Berry Gordy because he was a kid himself who started as a dancer for a rap group called Whodini. He is still in the rap game doing reality rap shows for upcoming rappers.

[@theteleisewilliamsexperience]

This aged poorly been a Puffy or Jay Z with all the 💩 coming about them.

[@BigDapPacino]

Jermaine Dupri has admitted in several interviews that he went a period of creative burn out after the mid 2000’s…he had been producing music since he was in his teenage years…even before Kriss Kross, there were artists like Sylk Times Leather and you failed to mention that his father was well connected in the music industry…Micheal Mauldin , a former road manager for Whodini who became a record label executive…also he was working with Usher and Mariah Carey over the years…according to interviews from T Boz and Jermaine Dupri, “TLC” was originally supposed to be with So So Def…Jermaine Dupri , Dallas Austin, and Rico Wade are basically the godfathers of the ATL music scene!

[@Lorenzo1992able]

If Jermaine Dupri had Jay Z and Diddy mindset the hustle mindset or Dr. Dre and Birdman mindset the longevity mindset Jermaine Dupri would’ve been in conversations with Jay Z Diddy Dr. Dre and Birdman So So Def would’ve been in conversations with Death Row/Aftermath Roc-A-Fella/Roc Nation Bad Boy and Cash Money Jermaine Dupri got comfortable with artists that had their moment

[@therealtoreal]

True, I think Jermaine was more focused on songwriting and producing for Usher and Mariah Carey. That's where most of his energy went.

[@TheeOnyxScholar]

When you think about it, Jermaine Dupri had success with Bow Wow in the 2000s; but when it comes to Lifetime’s Rap Game in the 2010s, none of the kids he signed aren’t making any noise. Nova had so much potential to be an amazing artist but JD never did anything with him; the same thing can be said for Mani. As for Latto, she was with So So Def but eventually went to RCA and had mainstream success so far. J.I., the Prince of New York, has some success with Interscope Record (even though he didn’t win his season; BTW, he was on the same season as Noah).

[@TruthSlayerr]

Latto won she never signed with So So Def. She remained independent until the right situation came along. By using the exposure she received on the Rap Game. Eventually, she signed with a major.

[@DJSlaughter]

As someone who was born in 1993 in Atlanta, I will always have love for so so def!!

[@retroesso]

I would love to see a stunted growth on Timbaland and basement crew

[@dsmooth-pc8ik]

They did

[@peeweetv6095]

Do a stunted growth on rap-a-lot

[@KIrvin_The_Scholar]

That would be a good 1 & Swave House

[@russelladams7134]

A lot of people didn't know that rapper Daz of the Dogg Pound signed with So So Def.

[@DFRNTVIEWSTV]

Yea for one album

[@matthewstanley2627]

This one snuck up on me stunted growth 😮

[@freestateofgrizzy1937]

Can you do a stunted growth on Rap A Lot and No Limit

[@waltergill1226]

Jermaine had way too much on his plate and i just don't think he was made for that, hence, why he got fired from that president job. I think he is actually a true producer that a lot of artists OUTSIDE of so so def were actively pursuing. That's why he was producing artists like Ciara and usher and actually had bangers with them. Everybody isn't meant to wear 2,3,4 different hats. Nevertheless, he's left his impact in the game and NOT just the rap game.

[@BigDapPacino]

Most people in his position...even with a great skill set are fortunate to have a good five year run...especially as a producer, your particular sound is hot until everybody tries to copy it and then it becomes worn out or stale...the fact that he hit the jackpot with Kriss Kross, da Brat, Xscape, Jagged Edge, and Bow Wow...was enough...gold or platinum back to back...is not a easy feat but then you had Usher and Mariah Carey ...he had a career some producers dream about!

[@waltergill1226]

@@BigDapPacino agreed.

[@GDSprodify]

JD Still putting out superstars today, he found Latto recently too.

[@YoungRelay]

Plus Chris Kelly said that Jermaine was mad stubborn also in an interview

[@_CrissoN]

Awesome video. Do Dej Loaf next

[@khingofswordz43]

My girls on "So So Def" will always be "Da Brat" & "Xscape". Me and my man had a talk about the industry. He made it a point saying that hip hop was killed by Jamaine Dupri....I deeply disagree with him. ..if anything JD showcase hip hop. Plus not to mention Jamaine as a kid used to dance for "Whodini". He saw first hand in inner workings of rap business. The change in music trends goes back far back decades before "JD" & "Puffy". That wouldn't be fair to put that on Jermaine. But at the same time JD was smart . He wanted to incorporate production beats that made you dance in the clubs, get radio airplay & cater to the streets. It really depends on your mood. If you with your girl, then throw in some Xscape & Jagged Edge. If you with your crew on the block or at a barbeque then Kriss Kross or Da Brat is for you. If you a Tween looking for Twee-nish kid act then Lil Bow Wow is your guy. You see, Jamaine covered all your mood & music taste...... 🍸🧊🔥🍸🧊🔥🍸🧊🔥

[@dcoldestjenkins5868]

You should do Tony Thompson (his solo career). Thank you.

[@djhollywoodlive6910]

That would be a good pick

[@boozywoozy73]

I felt none of artist had longevity. Jagged Edge, Da brat, Escape, bow wow, and Kris Kross got off to great starts in their careers and then fell off.

[@LoopGawdTV]

Good video bro. Can you do Pharrell's Star Trak Entertainment next?

[@SuiteVII]

I second this

[@dree3465]

Agreed

[@freestateofgrizzy1937]

That’s a good one

[@pbodyblaque2532]

Nice job. Maybe Laface Records?, or Groove Theory, Black Street, up next?👍🏾

[@amarushakur47taliban6]

The outlawz need a video

[@theheroinu]

I'm surprised there is none. Especially, there was one on Junior Mafia.

[@mistermoneyman8899]

BEFORE I even watched the video, I already knew what the situation was. The ONE common denominator that Stunt No.1 2 and 3 have in common? Stunt No.4 C-O-M-P-L-A-C-E-N-C-Y ONE of the BIGGEST negatives against being CONSISTENT is COMPLACENT Your stunt No.3 pretty much sums it up

[@HieiDaHellSpawn94]

Talk about the rise and fall of Funk Volume

[@twin78]

U gotta do one for Ruff Ryders, Cash Money, Swishahouse, and No Limit

[@chuckchizzle]

Atlanta in the 90s was a fun time, especially for a teenager.

[@Johnny-kv7mh]

JD & $pitta just released a collab project last month that isn't bad tbh 🔥🔥. I'd like to see him still involved in the rap game

[@A_Dubb618]

Kris Kross was never signed to So So Def. They was signed to Ruffhouse/Columbia in 1991.

[@Emcee3Two]

He said they weren't part of soso def until their 3rd album...which is 100% true

[@DeeWileSativa]

Ya because so so def was established just yet...he didn't get his label deal until 93

[@A_Dubb618]

@@Emcee3Two damn, you're right. I call myself going off memory. Thanks

[@dianevrules]

@@A_Dubb618 No, you're right. Kris Kross were NEVER signed to So So Def. They were signed to Ruffhouse/Columbia, for all 3 albums. So So Def Productions appeared on every Kris Kross album. Including the first one. Because that was the name of JD's production company. They were never signed to So So Def/Columbia.

[@TheDumontShow]

And he was wrong about JD writing Jump too. Teach wrote Jump. I was surprised no one said anything. Treach said himself on Craziest

[@TheDumontShow]

I'm sorry to mention Nas but hear me out: So So Def, Rocafella and Ruff Ryders all have one thing in common. They were label imprints that had a hot roster and popping for a while. Fast forward to present day. They are all footnotes to be documented by guys like StuntedGrowthMusic. They were never built for longetivity. Now look at Nas. He barely had any of that to back him and this man is still around charting and revelant. This man outlasted his entire era because he didn't really follow the superlabel thing (The Firm was a supergroup, not him making a superlabel) So So Def was never going to last past the 2000s. They had already peaked by 2006 the latest

[@saj8]

Nas was almost signed to Murder Inc. Folks love to forget this.

[@somethingdifferent4u247]

Fantastic video 💯

[@enzigenes]

SOSO Def as a music label is still operating and successful. Jermaine is still bangin' out hits. As a matter of fact, Muni Long is running up the charts. SOSO Def run is immpecable.

[@thelashaunlove]

JD is gonna give Diddy hell in that Verzuz coming up

[@emmathea1]

facts!!!

[@DwayneIsK1NG]

Ngl, Jermaine doesn't get the credit he deserves for the stamp he put on hip hop, pop, and r&b

[@AboveEmAllProduction]

Hit makers made some crazy dipset beats 👌

[@therealtoreal]

I thought you would've touched on the rapper ROC who never released an album but was on multiple songs. Also I think if they had a dope male solo singer, or a another rapper they could've been even bigger. Also I think JD spent a lot of time writing and producing hits for Usher and Mariah instead of signing and developing his own artists in the early-mid 2000's

[@peeweetv6095]

He had young Capone too he was signed to so so Def

[@freestateofgrizzy1937]

Yep Whodini as well 😂

[@peeweetv6095]

@@freestateofgrizzy1937 😂😂 I forgot about him

[@ChillydontCap]

So So Def and JD downfall was that MTV Cribs episode. Talking about "if you aint got one of these, you aint no big dog." Well that got the IRS interested. That led to an audit. And then bankruptcy. Not the broke bankruptcy, but the rich kind. That R.I.P.d So So Def.

[@blackjesus2473]

That’s hate

[@freddyp319]

I can't say, Jermaine's motto "here for a great time, not a long time" because he was on top for a cool minute in the greatest r&b era ever. To pull that off, he's in GOAT territory. Much respect

[@YouTube_Disciple_YTD_Demon]

Fun Fact: lil Bow Wow was never ever signed to SoSo Def 😱🤯

[@vincientasims]

I would love to see videos on hard 2 earn b.w.p no face and anotha level and trenz of culture.

[@charlita25]

Wow I never knew 3lw was in so so def

[@dwadeisthegoat2020]

The problem with so so def is their artist lack longevity. They all had a hot run but it was short lived

[@BlackGreedy18]

He wouldn’t let Xscape work with anyone outside of So So Def until their last album, but they broke up not too long after it released.

[@KilLaPussyDaP]

Hey bro it would be dope if you did a segment on the weekend

[@k.romance4545]

Please do one on A+

[@Deepndakut757]

I wouldn’t call rocko a one hit wonder…🤔…next stunted growth maybe?

[@17thN.O]

I agree. YoungBloodz neither.

[@Deepndakut757]

@@17thN.O facts I feel there’s a difference between falling off due to poor management and just getting on at the end of an era as it shifts and getting caught in that mix

[@maroon9273]

Can you do growth stunts on dame dash, Source magzine, and def jams loud records during the end of the 00s? Thought about branching growth stunt to other industries like movie and comedy?

[@reginaldbrooks284]

Jermaine dupri looking like you from 92 California. wassup blood 😅😅😅😅😅

[@powerbadpowerbad]

I envy Dupri for dating Janet Jackson for several years,he has-MAD-game. LOL.

[@kixionary]

Auhm... So So Def still has Usher doing a Vegas Residency and a new Album coming. So....

[@theheroinu]

But Usher was never a So So Def artist.

[@mxhughes]

​@@theheroinu exactly these dudes be talking and don't pay attention to anything that's like sayin bad boy records still relevant just because diddy himself is working with artist who aren't signed to him

[@alexhoward1516]

What about no limit ruff Ryder

[@theheroinu]

Can you do Ruff Ryders?

[@divinedelaware7541]

All the small black labels are extinct if nobody noticed. Them days of label crews is pretty much over I think

[@gjmjajaj]

DO 3 TIMES DOPE(FUNKY DIVIDENDS)

[@alexhoward1516]

Cash money and no limit

[@THop2323]

Can you please do The Dream?

[@aprilfoster4725]

Most underrated sucess story in Atlanta and Black Music History....dont get it fucked up...Jermaine STILL the mayor of the A...#furealshawty 🫡

[@smix85]

Timberland...beatclub

[@lion-orichie398]

All labels have their highs and lows…

[@theteleisewilliamsexperience]

JD didn't even take Da Brat in when she got outta prison she went and lived with Prince til she got back on her feet.

[@robertjones8771]

🙏🏾🙌🏾YES💪🏽💯😎

[@tobiashillsjr8420]

Xscape should of came out in 92 and da brat should of came out in 93 those year's fit them

[@jeanemlicar]

It’s too bad SOSODef didn’t sign both OutKast and Goodie Mob. If so,they might’ve had a chance to continue to shine in Hip-Hop today.

[@YouTube_Disciple_YTD_Demon]

10:04 😁😁😁💀💀💀💀

[@YouTube_Disciple_YTD_Demon]

Rocko isn't a One Hit Wonder i/e (Umma Do Me) and [Didn't Een Know It]

[@rickymundy4180]

please someone tell me what is the name of the song in the backgrownd ...

[@Dancingontgesun1942]

Um smaller majors and or sub labels of majors usually stop releasing new music after thier back catalog becomes big enough for the sound recording owners to retire rich 🤷🏾‍♂️

[@GrinchyGreen334]

Do 8ball & MJG

[@nylesprint]

Do K-Ci & MJB

[@jamarsullivan941]

It is my understanding that Jermaine Dupri could had sign such artist such as Mase Kenya west Nelly Alice keys Ludacris whereas if he would head sing such artist so so def woulda been a bigger record label

[@larrymarshall8900]

He should have signed Nelly, Ludacris ,T.I Marques Houston, Trey Songz, and he'll even Usher since they work together so many times and he has some closer relationship with with Jermaine. If he signed any of those artists I just mentioned, the label will still be talked about today and still have a many factor in the game right now.

[@Blackjesus3]

Deathrow records, Das efx, epmd, patra supercat bounty killer shabba ranks mad cobra mad lion

[@NORTH_CAROLINA]

Wow

[@hugheswhiteman1674]

So so def never made waves, they rode them.

[@Thomas-mc8tm]

Tha Alkaholiks #StuntedGrowthMusic

[@SUPREMEgoldchain_REAKTZ]

Definitely do Rawkus Records

[@co30walkk]

Stunted Growth on Crunk Music

[@shizzygotitphilly]

3lw was never signed too so so def smh

[@shizzygotitphilly]

They was signed too Epic

[@christophermoody6840]

Not a stunted growth story. @9:52 "From 93' to tue late 2010's", you're talking about close to a 30 year span... Thats not stunted growth... Sounds like things ran its course, as all things do.

[@214silk2]

Yall still don’t understand One of these videos just says why something or somebody wasn’t as big as they were supposed to become. They could’ve been bigger

[@truemperahzentertainment6133]

F*** dat Gremlin he fell off lmaooooo

[@darrellhenderson1459]

Do Sick with it records

[@shavell9447]

Do keyshia cole

[@flygenyus2186]

I’m requesting a Two-9 video and or the ear drummers label. They quietly fell off

[@DFRNTVIEWSTV]

Ear drummers never really pushed no one but rae they havent expanded yet idk wtf they waiting for

[@nylesprint]

I thought this video was pretty balanced

[@thisizdub]

Bro YOU ARE REACHING... please stop. Based on what you're saying you'll need to put every label in the world in your stunted growth. They all have artist who have a few albums run then its over such as bad boy, rockafella.

[@skorwolf2719]

Who forfilled there potential to u

[@robertthompkins5633]

IMO of do so Def stunted growth. Not having a top person to really cement that connection like: Biggie to bad boy Tupac to death row Jay z to roc a fella After the split from Columbia which he ended up loding both JE and bow to them really crippled his label. JD was never made out to be top guy when ut cane to business side of it. He knew how to produced and promote but to advanced and develop his artists to their top potential was never hus strong suit. And it did hold done of his artists at standstill in their careers. And by the end of the 2000s, the era of hip hop label/crew era were a distant memory. And pretty much so so def was a pure example of label with so nuch talent abd potential pretty nuch into the background. That just my intake

[@brandongordon2392]

Azealia Banks plz

[@mrovey84]

Tiny should never have got work done🤦🏾‍♂️

[@lostintheark5728]

Hip hop is ATL, why didnt he sign all of them he'd be a billionaire. Modern music mostly sucks, but he'd be making coin.

[@iamme4494]

JD playing booty games is what ultimately stunted their growth

[@thafutureonline619]

booty games LMAO

[@seanlamar29]

Explain

[@jeremyblackwater439]

Say what now 😬

[@alienperson234689]

@@seanlamar29 kandi from xscape and Jermaine dupri were a lowkey thing. And the group said it played a role because they thought she got special treatment but she didn’t..

[@freestateofgrizzy1937]

😂🤦🏾‍♂️😂

[@DFRNTVIEWSTV]

Jive tried to steal j kwon and remove jd involvement j kwon chose not to give jive any music

[@loucain5299]

Pretty much yeah lol

[@amarushakur47taliban6]

Jermaine Dupri was producing and writing for usher on confession the whole video is bs

[@seanlamar29]

Says who

[@amarushakur47taliban6]

@@seanlamar29 jermaine himself

[@seanlamar29]

@@amarushakur47taliban6 source

[@christophermwewa3744]

Timbaland...

[@michaelaustin5644]

Who is Rocko?! Definitely not Rocko.. Rocko

[@dianevrules]

Yall need to STOP reading Wikipedia. I know thats where you got that false info about Kris Kross. Young Rich & Dangerous was not released on So So Def. It was released on Ruffhouse/Columbia. If you have the actual CD/cassette/vinyl, you will know this. They were NEVER signed to So So Def!!!!!!!!! Stop saying false bs. Joe Nicolo never signed away Kris Kross to JD. GTFOHSB

[@boodeesparx1192]

Yea most of bro shit wrong as hell, I hate these channels lol

[@larrymarshall8900]

No they weren't never signed to JD's label at they just had a close relationship with him but they were never signed to SoSo Def Recordings at all.

[@nastynate2379]

THE REAL QUESTION IS …. WHO KNOCKED UP THE BRAT ? 😂🤢

[@ogarchielee9880]

WE NEED THE SCREWED UP CLICK NEXT. DOWN SOUTH LEGENDARY GROUP 👑🤘🏿🔩🆙🚀💯R.I.L ROBERT EARL DAVIS JR 🙏🏿

[@odswoo1762]

Jd rich as shit and steal doing beats today how is he stunted growth he a fucking icon

[@theheroinu]

This is Stunt Growth video on So So Def, not JD.