Did No Limit Records Peak Too Soon? What Happened? Stunted Growth Music

Today’s feature is a record label that is one of the most influential in urban entertainment history. There’s no questioning No Limit’s greatness throughout the 90s and their peak and dominance specifically toward the end of the decade. In 1998 alone No Limit released a total of 23 albums, 6 went platinum and 5 gold, selling a total of 15 million copies, making an astounding 160 million by years end. Label founder Master P’s strategy of flooding the market was in peak form to say the least that year, and the demand for the pen & pixel artwork, cleaned up street gangster lyrics and beats by the pound created it’s own chapter as many say in hip hop for No Limit Records. It’s impressive the feats Master P has been able to reach and the accomplishments of his artist, especially when they didn’t have a blueprint for the strategy the label chose. With the business mind of Mater P, I’m surprised No Limit didn’t find a way to dominate in the 2000s the same, or no longer have a presence in hip hop. What happened? How’d this great strategy/label fall? Did No Limit Records Peak Too Soon? What Happened? Stunted Growth Music
🎥 Intro: 0:00
🎥 History: 3:04
🎥 Stunt#1 4:23
🎥 Stunt#2 6:51
🎥 Stunt#3 8:51
www.stuntedgrowth3.com
ig:
/ stuntedgrowthmusic
Basketball KZbin channel:
/ stuntedgrowth
Like and Subscribe for more.

[@thehaunted8055]

No limit was on top of the world in the late nineties everyone was bumping their music

[@sidneywilder2731]

Facts, I remember, 98 year, was all about no limit records, probably 97,and 99 too .....but cash money records was out doing no limit records year 1999

[@mistasofly]

Their growth wasnt stunted at all. No one stays on top forever. No Limit reached their full potential, hit their peak then naturally declined.

[@B-Corteztv]

FACTS

[@ParisLawLess]

I agree

[@mringram]

Thank you

[@wynntonterrace9615]

They literally only had a 2 year run 97 and 98 them reaching they full potential I disagree because all P had to do was leave the label in control of beats by the pound if he wanted to focus on playing basketball, P thinking all for himself and being stubborn and not being open to renegotiate a better deal with beats by the pound and instead severing ties all because he ain’t like the offer they had most definitely stunted they growth. No Limit should have had a run just as long as Cash Money records did.

[@coldbreeze35]

I agree as a Louisianian that hurted when Beats By The Pound left

[@TWELVEKINGS1]

No limit set the epitome for INDEPENDENT AND BLACK OWNED

[@Xolanidj]

I think Beats By The Pound leaving the label was the biggest blow and the most stunted of the growth. The other stuff was inevitable, but when they left, it not only completely changed the sound, but it cut a few years of their dominance. It was at a time when rap labels like them all had a producer or a production team crafting their sound. Cash Money had Mannie Fresh. Ruff Ryders had Swizz Beatz. Bad Boy had The Hitmen. So So Def had Jermaine Dupri. Master P was so “quantity over quality”, that he didn’t understand that Beats By The Pound was the biggest part of the quality. They knew how to make Silkk sound good. When you find producers like that, they aren’t not so replaceable.

[@jamesdean3125]

Agreed 👍

[@carltonbanks5470]

110% truth

[@coldbreeze35]

Facts

[@phillmoe]

Bbtp leaving was a blow, but no limit still dropped classics after they dipped

[@Xolanidj]

@@phillmoe there was definitely still some classics. The decline was more gradual. And that’s just on the music end. Other ways P was moving caused the decline too

[@constablekennedy7705]

Master P is still a G. 🎤

[@instantkarma545]

Silks verse on Burbans and Lacs will always be classic.

[@rasheemfoster87]

Trust

[@sidneywilder2731]

I was just listening to that song a few hours ago,and silk verse did stand out,I liked 👍 it .....silk was a part of no limit success

[@kevintaylor9590]

Facts

[@jordanharris868]

I cant hate you homiee

[@Ucantbseriousdawg]

They weren't good artist. Let's be real

[@princemastaking]

Master P is one of the best business men ever. When Beats By The Pound left in mid 1999, Mr Serv-On, Fiend, Mia-X, Prime Suspects, Gambino Family, Steady Mobb'n, Ghetto Commission, Full Blooded, Mean Green, Lil Italy, Mr Marcelo, all left. Kane & Abel, Mac, C-Murder, gets locked up, Mystikal had success after No limit but he gets locked up as well, Silkk The Shocker left after his 5th album, Choppa, D.I.G, Ms Peaches and Krazy (who sounded way too much like 2Pac) tried to fill in that void but it didn't work, Snoop Dogg left and became a hip hop Icon one of the greatest west coast rappers of all time, Lil Romeo was never a good rapper. He tried to compete with Lil Bow Wow, I still love Mercedes and she still looks sexy as ever from her album cover. Master P had to find other was to make money and now he's more wealthy than ever. R.I.P. Big Ed, Soulja Slim, Magic, Skull Duggery, Pheno, 5th Ward Weebie, New 9, Popeye 🙏🕊

[@D33720]

How the hell am I from Louisiana and never hear about these deaths I ain't know webbie was gone

[@princemastaking]

@@D33720 Oh no not Webbie Savage Life, 5th Ward Weebie (Pardon me I spelled his name wrong) he was on Master P' album Game Face and was part of the new 504 Boyz along with Curren$y, T-Bone, Krazy, Choppa, Silkk The Shocker and Magic when they came out with the Ballers album. They replaced C-Murder, Mac when they were in prison and Mystikal was doing his thing as well.

[@D33720]

@@princemastaking I know who your talking about I spell his name wrong too sometimes rush typing but yea I didn't know or at least didn't remember I still jam fuck Katrina til this day

[@Lewthegod]

Well silk the shocker was ahead of his time because all rappers today rap offbeat lol

[@jamesgibson3716]

Exactly

[@tonistark33]

P the genius that he is let his ego get in the way and wouldn't pay his producers and let Beats by the Pound go. And brought in some New York producers and it was downhill

[@mackvelly8899]

P had Neptunes before they blew up in the 2000s, Pusha T made his first appearance on a NL album too. He could have utilized em a lot more before everyone caught on.

[@robertprince2651]

Myke Diesel was one of his later producers- rough to digest. He did produce "Knockin Doorz Down" though!!!!

[@countdiscula5159]

You should do a Stunted Growth feature for Mac. He was undeniably No Limit's best rapper, but he had a promising career curtailed by a tragic turn of events.

[@robertprince2651]

To me Fiend holds that top spot.

[@gregorygriffin6341]

I always give full credit to P and No Limit for revitalizing the streets after Pac and Biggie left. Although I wasn't a big fan or follower (yes, I do have some NL joints in my collection), I really respected how they built their success from the ground up and by the solid support of the hood. That is HIP-HOP. On another note, what slowed them down was the breakout/through of CMR. After Juvie blew up with 'HA' and later 'BACK THAT...' People were ready to move on from The Tank. However, NL's crazy run should never be understated. They earned their place for real. Respect from St. Louis!!

[@carltonbanks5470]

Cash money started in 1991 and was making local hit records by 1993. Nobody ever heard of Master P or no limit records until 95/96.

[@gregorygriffin6341]

@@carltonbanks5470 Well, I'm not from N.O. so I don't know the full extent or depth of CMR's history. But on the NATIONWIDE SURFACE, this is where everyone saw the shift. That's my point.

[@carltonbanks5470]

@@gregorygriffin6341 Nah that wasn't it. Cash monery didnt hit the national scene big until 1997 but No Limit still had platinum albums all through 1998. The shift happened when legal troubles and Beats by the Pound, Mia x, and Fiend all left No Limit in 1999 over not being paid enough. Mystikal didnt drop any No Limit album in '99 and left in 2000.

[@gregorygriffin6341]

@@carltonbanks5470 I'm willing to be stood corrected behind the point you made about BBTP and NL's big hitters shaking the label. But regardless of the fact that CM was rumbling under NL's glory period, what we all could possibly agree on is that when 1999 rolled around, NL's run stopped almost immediately and CM was popping since then. I'm sorry if I keep missing your point or whatever, but this is just my observation.

[@coldbreeze35]

Facts once that 400 drop and we got exposed to Cash money artist and catalog, then that Guerilla Warfare dropped it was over bruh

[@jameswilliams406]

Man look before they became the new no limit …a lot of no limit albums are very good and slept on classics

[@sidneywilder2731]

Facts, I remember that, by the time they became the new no limit, the music had changed, or should I say beats by the pound left " they weren't the same " anymore....beats by the pound were like what mannie fresh was to cash money, or Dj paul and juicy j were to 36mafia and the whole crew ,you can't cut out the DJ !!! ,but 36mafia also had some rappers too koopsta,lord imfamous, project pat, gangsta boo ,Dj paul and juicy could rap but there weren't rappers, not like a MC type of rapper ,but they pull it off though especially having the best beats in the world, all they had to do was write a verse, the beats were amazing 👏 already

[@robertprince2651]

Aye, I remember the New No Limit sound compared to 1998. Act A Fool was good but Make Em Say Ugghh, and Bout It Bout It II....🔥

[@theuntouchabletee4470]

I was a teenager back then buying CDs every week so it was 3 things made us get off no limit 1st was finding out beats by tha pound left 2nd was mystikal leaving and 3rd was when lil Wayne said “we ain’t wearing no suit cause we ain’t tryna be presidents” nolimit artist were wearing suits on their album covers at the time

[@kennyk9579]

That might be the only time I’ve ever seen someone wear a Ki-Jana Carter Bengals jersey

[@carltonbanks5470]

No Limit got on top when he stopped trying to do bay area rap and started signing new orleans rappers and producers. The NO rap scene was bubbling with talent by the mid 90s after being overlooked for so long. It fell off once he lost beats by the pound. Master P underestimated how important those dudes were.

[@Scamp2x]

When you come from where they come from you could never peak to early.

[@Tenchi-fi5gb]

Master P might be my benchmark for the conversation that people bring up about real artist sold when physicals were the main way to consume music. If I landed on Master P stream page he’s not getting much attention from initial listen, but back I’m the day, you had to stick with that CD that was worth maybe 5 hours of work out your day

[@ynotefil]

I've Been Bumpin Master P Since 1995, 99 Ways To Die. Big Shout Out To My City The City Of Richmond, CA The Nickle & The Dime VF510

[@RonaldJames-eo2hc]

Ghetto tryin to kill me was hard to

[@Kody-hf6eh]

Beats by the pound haters get clowned, gone worldwide but true to the underground. No Limit had the game in a chokehold.

[@theheroinu]

Master P invested in a lot of things but...Beats By the Pound.

[@cjjohnson3827]

They had the mid to late 90s on lock. They literally was putting out albums every week when I was in high school in the late nineties. When master p stopped using beats by the pound that’s when they fell off. The beats by the pound produced tracks was so dope that it hid the fact that none of them were good rappers

[@rockfresh5359]

Better than New York lyricist 🐂 💩💩💩

[@imhaamtothebone583]

That’s not true!!! And I don’t why people think that beats makes rappers sound better. Look at Nas, many considered him as one of the greatest lyricist despite some of the beats he raps on doesn’t fit. The real reason why No limit fell off was because the landscape of southern rap found its true identity. It’s was no longer hiding under the west/east coast vide.

[@eribric5556]

They definitely had it on lock in regards to the production line...quality, substance...not so much.

[@cjjohnson3827]

@@imhaamtothebone583 what the hell are you talking about? Beats by the pound made mediocre rappers sound good. We’re not talking about nas. Nas is a different beast. He can rap to any beat good or bad. No limit rappers needed beats by the pound because they all were horrible lyricists.

[@imhaamtothebone583]

@@cjjohnson3827 they was still the same rappers regardless 😂.

[@mackvelly8899]

P screwed up yelling at BBTP on the phone like they wasn't crap. Mama Wes(Pimp C's Momma) even pointed how P didn't know how to talk to people and was very pushy. He shouldn't have tried to strong-arm them like that. Once Cash Money saw a clink in the NL tank, they came in and took over. One thing I would give NL over CM was that P made sure everyone ate which evident with Snoop. Baby and Slim just didn't pay cats at all.

[@blakebrown84]

Master P is the best businessman ever in his era. P was a genius, but he didn’t wanna work for anybody. His grandfather once said It’s No Limit to your success. That’s how he named his record label, No Limit Records, for a reason. He gonna be putting out as much albums as he wanted to. This has made a lot of record executives mad, so he didn’t care he did it his way. He formed his group, TRU, with his brothers Silkk and C-Murder. He may not be the best rapper to do it, so he wasn’t trying to be a great rapper. He was a pure hustler at heart just like Birdman. The early sound was with the Bay Area based producers who made his earlier records. Nobody in the Bay Area even liked his music. When he came to New Orleans, he brought in Beatz By Tha Pound to produce their sound. I felt Beatz By The Pound became his main production team who did mostly all of the production work for all of the No Limit artists. He signed a lot of local artists like Mia X, Ghetto Commission, Mercedes, Silkk The Shocker, C-Murder, Mystikal, KLC, Carlos Stephens, Choppa, Mr. Serv-On, 504 Boyz, Snoop Dogg, Mac, Magic, Romeo Miller, Fiend, Kane & Abel, Soulja Slim, The Gambino Family, Sons of Funk, Prime Suspects, Anthony Boswell, head of Bout It Bout It Management, served as the vice president of operations as well as head of management for the label. As No Limit's popularity and mainstream coverage increased, so did its roster. The label signed producers DJ Daryl, Randy Jefferson, K-Lou & Dez as well as Master P's main production team, Beats by the Pound (KLC, Mo B. Dick, Craig B, Odell, and Carlos Stephens), in addition to solo artists Soulja Slim, Full Blooded, Magic, Skull Duggery, Short Circuit, Ghetto Commission. Together they put out 23 albums in 1998, 10 of which went platinum and 11 gold, in some instances their only releases on the label. The biggest growth stunt was when many of the local acts were leaving. Beats By The Pound members Odell, Craig B, Mo B. Dick, and KLC left No Limit due to a dispute with Master P. Mr. Serv-On and Fiend left No Limit to go independent, and Mia X left No Limit and went on a musical hiatus to take care of her family. Kane & Abel were dropped from No Limit in 1999 due to their investigation involving drug activity. Sons of Funk, Steady Mobb'n, Prime Suspects, and The Gambino Family all parted ways with the label. By 2000, Ghetto Commission, Mystikal and Big Ed had left the label. The following year, the label lost Mac to prison after he was convicted of manslaughter in connection to a nightclub shooting; he was ultimately sentenced to thirty years in prison. Snoop Dogg had left No Limit after his three-year contract with No Limit expired, and C-Murder distanced himself from No Limit to focus on his own label, TRU Records. Many of the acts from the old No Limit roster weren’t happy with working with New York based producers on their albums, so that was the main reason they decided to leave the label. In 2001, No Limit's deal with Priority expired, and No Limit subsequently signed with Universal Records for a $10 million distribution deal. After the signing, Master P renamed No Limit to The New No Limit. The New No Limit's roster included Master P, Lil Romeo, Silkk The Shocker, 504 Boyz, Magic, and Choppa. The New No Limit under Universal failed to achieve the same success as the previous incarnation of No Limit. I don’t think we will find another powerhouse label like No Limit ever again. They were like the Motown of the South. Everybody was bumping No Limit music until they was tired of it until Cash Money came along and took over

[@user-cs1pi8zg1n]

All str8 facts

[@blakebrown84]

Master P bringing in Mystikal and Snoop Dogg was the best thing that happen to him. They are way better than P and Romeo put together. Master P wasn’t a great rapper. Silkk is absolutely the worst. Romeo is mega trash as a rapper. Nobody was buying Romeo music. Master P’s ego made a lot of acts leave the label. A lot of people are still mad at P. I would wish Mystikal and C-Murder didn’t get locked up in prison.

[@coldbreeze35]

Facts

[@larrymarshall8900]

Straight facts they had a good run.

[@blakebrown84]

Romeo never wanted to be a rapper at all. His dad didn’t let his artists work with other producers. That made a lot of artists mad. P was stubborn. He was the mastermind in everything. Krazy was signed to the label. Mia X had retired from making music and Mercedes also retired from making music and a few of the artists that was on the label stop making music as well

[@wynntonterrace9615]

In house production was a gift and curse for no limit, P was supposed to renegotiate that contract with beats by the pound after they first offer didn’t work out. P being stubborn, thinking all for himself seeing that he was focused on playing basketball instead of running a record label he should’ve left it in the hands of beats by the pound.

[@and1nostreetball882]

I say this all the time 🤞🏾 P should have been the bigger person in that situation and let KLC partner own half of the label when he decided to venture out to other opportunities Fasho. I honestly feel like KLC would have took No Limit to higher grounds . P failed to realize that music wasn’t his only passion but it was majority of the artists passion. Then once he found his feet after the Cash Money introduction he couldn’t stop thinking he had to be all over the records and music videos 🤦🏾‍♂️

[@Yourmomgoestocolledge]

I miss these years soooo bad. Late 90s early 00s were the best time ever! Your videos have that feeling. They feel very nostalgic.

[@Ucantbseriousdawg]

Nah

[@Him_Downstairs36]

there was some great music being made by No Limit. P, Mia X and Mystikal all made great albums. Snoop's No Limit albums were classics

[@hardhitter1016]

Been waiting on this one

[@williamharris364]

Mystikal was the best thing about No Limit but we know how that ended.

[@MackTatum]

Yeah, he's in there with his celly R. Kelly.

[@quentinflacko24]

Mystikal is the james brown of hip hop so much potential he had but sadly due to the situation he went to prison for ruined his career

[@williamharris364]

@@quentinflacko24 TWICE! Unfortunately for the same charge.

[@quentinflacko24]

@@williamharris364 damn shame

[@blaqdiemenz]

well him fiend and snoop came from other labels so thry was already solid

[@i_am_gohan9232]

I think it’s because they over saturated the market.

[@maroon9273]

Only had lil Romeo as its main star in the 00s. No rappers his generation to take no limit to another level during that period.

[@troymoore3087]

He still got serious bread,he building a food empire now, noodles, chips, burgers,etc.,the man is a hustling machine p.was the poster child for southern hip-hop in the 90s mystical a no limit disaster.

[@robertprince2651]

At his peak he also had talking NL dolls and a phone sex line.

[@TheDumontShow]

Rawkus Records next. I have been asking for the longest here. They are the ones

[@mackvelly8899]

Rawkus Records was the TDE of the late 90s... I was shocked when I researched that the owner was Rupert Murdoch's son.

[@damonbullock2386]

P was trying get In & get out.. he knew what he was doing.. to this day he still living off money from 98 .. and I heard he got the most expensive house in America.. u had a hell of a run P .. 👍👍

[@dcoldestjenkins5868]

You should do Tony Thompson (his solo career). Thank you.

[@ErickMuzone]

Should’ve kept Beats by the Pound, that killed the momentum of the label.

[@VegasD702]

I appreciate you acknowledging his start in Richmond, Northern CA. Most people either don't know or overlook this fact .. P is known and damn near from the bay ..

[@MikeM-np4od]

No Limit overachieved in my opinion. They pushed subpar quality music to the moon and back, and that was never going to last. All I know is when my friends saw those Pen & Pixel Graphic album covers they bought it no matter how trash it was. So to me they had a much longer run than they should have based on the quality.

[@CYARA209]

This was good. Miss No Limit. Mac was the best lyricist that should’ve got more shine. Too bad the situation he was caught up in. Also a request. Can you do a stunted growth on Biv 10 records. That had potential to be a success with Boyz II Men another bad creation mc brains and BBD.

[@JoiRandom]

Young Bleed

[@blacknetsmed]

No Limit was the first majorly successful "aesthetics over actual music talent" record label. Ad libs over lyricism. Hooks over Verses. They weren't the type of music faction built to have any real longevity.

[@carltonbanks5470]

Lies. Beats by the Pound was making music nobody else was making and it was a different sound. Then Mystikal, Mia X, Fiend, Mac, Soulja Slim was some of the best lyricist in the rap game even today. Most of their best stuff was underground street tracks. Mystikal and some no limit producers had hit albums and songs after they left no limit. You talking BS.

[@udontknowme6764]

@@carltonbanks5470no he isn’t stfu wit that bullshit they had a few EXTREMELY Talented LYRICIST but other than that all them niggas were gimmicky trash and BBTP shit sucked after No Limit Top Dogg idgaf what nobody say after made men their sound was terrible repetitive and just all over the place

[@LaCheleWallace]

Oh my God!!! No Limit Records! I was (and still am) a huuuuuge fan. I'm sure folks remember "No Limit Tuesdays." Our lil' $20 used to burn a hole through our pockets because we wanted to buy that new No Limit release so badly. My favorite releases ended up being Mystikal's _Unpredictable,_ Mac's _Shell Shocked,_ Mia X's _Unlady Like,_ Mr. Serv-On's _Life Insurance_ and just so much more. I've been around since they were operating independently and finding a No Limit release in a major record store was few & far between. I'd get the Yellow Pages and call Sam Goody, Tower and The Wherehouse just to find that debut Skull Duggery or Kane & Abel LP. The packaging was all to' up and tattered. Oh, I just love No Limit Records so much. Anyhow, what happened to No Limit Records? Time... Time happened to No Limit Records. Mr. Miller (Master P) has gone on record several times over the years stating that it doesn't last forever. The mainstream only gives artists a couple of years before they phase them out and move on to the next wave. I don't think it helped that Mr. Miller wasn't a dickrider. He kinda did what he wanted to do w/o the interference of anybody else. He wasn't all cliqued up w/ Puffy & Co. or anybody else. See, they don't want a black man who's self-assured. They want artists who are needy and thirsty. You've never heard about Mr. Miller in no same sex encounters. You've never heard about Mr. Miller compromising his integrity. But yeah man... What happened? Time happened. It was time for No Limit Records to sit it the fuck down, yo. Cash Money Records came in and just took all they shine. After 1999, I was done. The powers that be must've transferred all they magic over to Cash Money Records. I wasn't enthusiastic about No Limit Records anymore. I actually started listening to music that was kinda outside of my comfort zone. I was listening to different subgenres of rock, reggae and bubblegum pop. I was kinda all over the place.

[@henning14]

Well said👏🏽! When Beats by the Pounds left it was over because the new beat were unlistenable.

[@arthurrobinson4644]

And honestly, hes the first one to really break a lot of records up North and up in the East like that. Cause I never seen the artist from the south label

[@Mrheavystorm_est1992]

1998 was the year for No Limit, I was 6 years old when I listen to Master P

[@eribric5556]

No Limit ushered in the era of putting out sub par music quickly just for the dough.

[@Rountree1985]

I have all their albums from 1996-1999. I have some stuff from 1995 and 2000 but I’m still in the process of finishing up the collection.

[@gregwhite7852]

Mane it's still NO LIMIT till dis day!!!!! P a Genius fr!!!!

[@GeedyP]

I’m from New Orleans this a great video

[@DaMixWizard]

Inside people from No Limit, said once Master P got cut from the NBA , he gave up on No Limit and said Fk everything. They said NBA Executives said they didn't want gangstas & thugs affiliated with their brand. An Master P gave up on everyone around him because he really wanted to make it to the NBA, because that was his ultimate dream. If you notice after that NBA preseason in 1999 when he got cut from the team, No Limit Records was done, he was done with everything

[@robertprince2651]

That's right! He tried to leverage his music to secure a spot in the League, and the Execs said it was just noise.

[@patrickamtman4804]

The tank was pushing 3-4 albums out a month P was just a fuckn true soldier pun intended but no limit was a HUGE part of my childhood I still listen to ghetto d and other albums to this day!!!!!

[@kharrington5268]

Yo Lil Romeo won a Billboard Rap Artist of the year in 2001. Not in a kid category but overall. Crazy but true

[@hishers9779]

No Limit had a run from 95 with bout it bout it to like 04-05. 98-99 was just their best years. They couldn’t stay on top forever hell.

[@retroesso]

Silkk can’t rap but knows how to to put together good albums his first three were classics round my way

[@leofranken7225]

Great video, DO DAS EFX NEXT.....

[@houseofhunter]

I use to go to the local mom and pop on a Friday and Monday, I be ar school bumping the album in my walkerman that drops on a Tuesday

[@anthonymcmillan8273]

No Limit the label I was a fan of mainly because of Master P and his business savvy and Mystikal's energy! Mac, Mia X Kane and Abel, and Big Ed The assassin imo were the flagship lyricsits on the label! Imo after Master P's albums in around 2004 and 2005 was the point where the label fell off HARD!! I must admit most of the songs and videos they've put out I was a fan of! I would only buy Master P and Mystikal's albums! This was a good request!

[@JM1993951]

No Limit is proof that quality doesn’t always trump quantity if your quantity is off the fucking charts.

[@quranmujahid-jones8426]

You can't keep growing with the same sound. They would eventually hit the wall with BBTP. Cash Money wouldn't have still been around if Mannie would've still been the only sound. No Limit should gotten new artists and more producers to keep. P created a system that took him out.

[@theheroinu]

Nice video. Do one on Ruff Ryders.

[@marcusdavis5599]

Interested to hear what stunted Fashaw's growth. Even had a Nas cosign.

[@terucks]

Beats by the pound left; screwed up No Limits era

[@zaedagod]

Legends cant have stunted growth

[@therealmarlonbellamy]

No Limit was the soundtrack to my high school days. Can we please get a story on Suave House records?

[@PoweredbyTheCEOCompany]

Been watching both Channels and long Time Subscriber. Greeeat Content Bro!! Have you ever Done SG on Lil B>>The Based god??? Bro had a cult like following and I never got into him but I wondered how he was sooo popular, and also why he just left the game!?? Please Do a SG on Lil B. Salute!!

[@GTapelive]

Dammmn.... I knew P put out alot of albums in 98 but damn 23!.... Jeeeezusss.. Dat shit make me wanna say UGHHHHHHH! 🤣🤣

[@larrymarshall8900]

Make em say ugh na na na make em say ugh ugh na na na na

[@theveteran8546]

As a no limit fan stunt number 3 was catastrophic like Gucci without Zaytoven , Dipset/Heatmakerz, etc. the music would still be ok but not memorable. Beats by the Pound was the fabric of the tank. Welcome home to MAC the coldest artist on the label bro was like the southern version of PAC imo.

[@adriangreen9785]

He did some good compilations as well, like that mean green album

[@POLO-PLAYA]

No limit tried to re up with a few new artists in the early 2000s. One of which was Currensy.

[@MackTatum]

You should do a solo video on C-Murder. Couldn't be any worse than the one on his brother Silkk the Shocker.

[@Trio301TV]

What stunted his growth was that he went to prison, thats all #freecmurder

[@MackTatum]

@@Trio301TV Was C in prison his whole career? I think not!

[@shawtyeatemup1352]

​@@MackTatumhe should've been with that water down 2pac flow he had SMH 😑😑

[@mackvelly8899]

C-Murder was stubborn. There's a reason why P told them to stay outta the hood and stop performing at hole in the wall clubs.

[@kaynetinnermon7638]

My 3 reasons they fell off. 1 - P stop focusing on music tryna play basketball instead of continuing to grow the label.. 2 - he lost beats by the pound production that was the no limit sound 3 - shady business deals, most the artists wasn't making money & left & he lost the label for a tax issue

[@HieiDaHellSpawn94]

You need to do an Episode on Def Jux and Funk Volume

[@tommystrawnarm2810]

Beats By The Pound leaving is why I stopped listening. I just heard it in the production an felt something was off. Had no idea they left until years later when they became The Medicine Men.

[@robertprince2651]

I remember David Banner shouted them out on his first or second album. They produced for him.

[@beenadickarnold5666]

Hold up...if I'm not mistaken I believe Master P mentioned he followed the blueprint of J. Prince! And I agree with you about Silk, that was my dude lol!

[@bcranford714]

Man no limit got me thru my suburban Detroit high school

[@boozywoozy73]

None of No Limit artist never had longevity like a good 5 or 10 year run. Mia-X left the game during her peak. Beats by the pound left during No limit peak. Mac & C-murder got locked up for a long bid. Soldier Slim got killed. Most of Mystical success came after he left No Limit. Silk faded out by his 3rd or 4th album. Snoop was on the downside of his career when he was on No Limit. Lil Romeo was a flash in the pan. Master P best days as a rapper was behind him once the 2000's hit.

[@B-Corteztv]

1999 was the end of No Limit peak. 2000 was good but it was after Beats by the pound left due to money issues not during the peak. It was already on a decline. Mia X left the game due to her parents being killed in a car crash. Snoop was not on a downside in his career. His first album on No Limit sold 2M and NLTD sold 1M. Silk stopped making music for a min after his 4th album which still did well. Lil Romeo did his numbers. Last good album Master P was Good Side Bad Side in 2004

[@shauncameron8390]

Not at all. Snoop enjoyed plenty of success with No Limit and maintained his prominence in hip hop.

[@boozywoozy73]

Death Row Snoop was better than the No limit Snoop without question@@shauncameron8390

[@GCScott]

Loved them. Mystikal!

[@maroon9273]

Stunt growth: no next gen rappers outside of lil romeo in the 00s like cash money.

[@goodvibestv707]

No Limit Records from 1994 to 1998 was dropping Albums after albums like crazy. Like it was Crack cocaine something. They really had the industry on lock until CMR took over

[@AkeemBembry]

8:53 “Poriginal” 😂

[@averyj.thedefinitivegill455]

Beats By The Pound was a great production group and should’ve never left

[@sadetwizelve]

I’ve always said this and people said I didn’t know wtf I was talking about.

[@robertprince2651]

I needed to find a rap sound worthwhile and discovered No Limit at 14, around 1998. He had some standout acts: Fiend, Mystikal, C-Murder, Mac. Bout It, Bout II is a## whoopin music The New No Limit came early 2000's and it struggled to capture old glory.

[@hasanx8066]

The industry re-examined the contract they gave P and said nah they gotta go. All of em lol

[@pablocuneo4611]

The Hotboys came along being their main competitors. I always felt Master P and C Murder should have made a whole album together. They were the best in No Limit.

[@nathanielparham2687]

💯💯💯🔥🔥🔥

[@KingLou3]

Silkk spoke over the beat when he rapped now all the new kids are doing the wxact same

[@shauncameron8390]

Especially Blueface and every other rapper from Detroit.

[@80sBaby510]

You should do one on Tracy Lee🔥🔥🔥🔥🔥🔥

[@qsmooth7805]

Nice

[@lebronjordan3098]

Ghetto D was a classic!

[@GetReady013]

Oversaturation killed No Limit's buzz. Putting out a lot of music is good because it keeps you visible but the customers get tired after a while. P had a chance to sign several next generation rappers but he declined because he didn't see the future. I'm surprised Master P hasn't sold the catalog yet.

[@thatsoboy1871]

Master P should've just stuck with music like Birdman did once Master P start doing other sh!t and went comercel and was on wrestling and playing basketball and being NFL manager for athletes that's when he lost the hood fans the music didn't sound the same no more and that's how Cash Money came through the door and ran with it Baby & Slim been sticking to what they been doing for the last 25 years and damn near still relevant with a Billion records sold it ain't a record label in history ever did that the industry can never take that away from Cash Money that's documented if Master P did that I don't think we would've never heard of cash money cause P had the game in a choke hold with a bunch of artists that was going platinum or gold every month

[@andresciahooten9598]

I think that you should do a video on TDE next

[@omega_thadon401]

Heyy, caan you please do The Beatnuts next?? Plzzz

[@moisesmartinez2903]

Master p did everything first clothing movies ect

[@adriangreen9785]

It’s called a run and they had a hell of a run and timing was perfect

[@DIGITAL27]

Think bout this ,older artist lowkey winning. Why cause they sold TAPES and CDs back then and now they can put that same music on streaming and get more sales. When you think bout it 🤷🏾‍♂️

[@coldbreeze35]

When Beats By The Oound left it was over. Only God Can Judge Me album proved that Bets By The Pound was missed.The beats just didn’t hit after that

[@killakamSosa]

That beat matches the classic stories

[@numeraluno8148]

Unlike cash money Master P was the only boss on the label it happens when one man makes business plans while Birdman and Slim 2 heads better than one in business maintain longevity like rockafella fell off once Jay-Z and Dame part ways.🤔

[@keyhimself3542]

A lil Romeo stunned growth music/basketball double dip would be nice

[@Brian00007]

Nobody is checking for that

[@keyhimself3542]

@@Brian00007 you calling me a nobody? Cuz when I'm with your granny, I feel like somebody

[@Brian00007]

@@keyhimself3542 granny? What are you like 12? But that's the age group of people who listen to Little Romeo lol

[@keyhimself3542]

@Brian00007 great granny

[@Brian00007]

@@keyhimself3542 go listen to lil Romeo and Krissy kross

[@blackdragon6]

IMO losing their sound is what did it for me, personally.

[@jamesdean3125]

When BBTP left... they went down hill 😢

[@rendrickscypion6630]

Màaaaaannn BEEN waiting on one bout da LUNIZ bro!!!!!!!!!..I have Knumskull number if need it das my nigga ...