What price should your online course be in 2023?

[@SunnyLenarduzzi]

If you want to see if we’re a fit to work together inside of The Authority Accelerator and learn how to take what you're good at to make an impact all over the world, then apply at sunnylenarduzzi.com/apply

[@them4thcorner777]

Hi Sunny, Im trying to create a mathematics course, helping students with their gcse. Im not sure what to price it?

[@ronricherson6685]

Great as always Sunny. My "light bulb moment" was, "What does it cost to NOT get the transformation you provide." I've just finished writing a book titled "Bright Hope - A Voyage from Trauma to Transformation" not having known what you said...that people are looking for transformation! I'm a survivor of horrific childhood abuse which caught up to me in a horrible breakdown in the late 1990's. I lost my marriage, my kids, my house, my career and spent 20 years trying to find a way out of perpetual distress. I finally said, "Enough!" after 13 years of therapy, multiple misdiagnoses, the wrong drugs and isolation from friends and family. And I discovered the compass and the map and the golden keys that opened up the doors to the mysteries of trauma. I never intended to write a book or do a course, but as I did my research on each facet of trauma and applied what I learned my life has gotten so much better. I actually made the book like an adventure novel! Well, this is getting long, but I'm excited because you always motivate me. Thanks!

[@elishagabriell6529]

You go! You'll help millions thrive in a healed life, with wisdom and joy!

[@nursenancy__]

I felt you when you said "you can help everyone in the world but not everyone is ready to receive the transformation you are offering"

[@SunnyLenarduzzi]

Glad to know it resonated!

[@btf_program]

Sunny, just wanted to say thank you. I took what you said and made my beta transformation course at $500 like you said and my first client came on board with no questions.

[@iDOit4TV]

This was great and motivating. I am starting a course and it was going to be about my secondary knowledge I planned to offer it for $49-$149 but after watching this I am definitely going to make my course about my primary knowledge and charge $500 for the course. Thank you. 🙏🏾🙏🏾🙏🏾

[@mikebanks4796]

“One offer. One client. One message.” That was my 💡. I have too many ideas for too many different clients. 🤣🤦‍♂️

[@SunnyLenarduzzi]

Love that!

[@elishagabriell6529]

I have loosely designed a 2 month course called, "When Lightning Strikes the Heart- Claiming the Spiritual Mastery that Has Always Been Inside of You Without 20 Years of Meditation!" I taught Kundalini Yoga for 18 years, worked on myself to simply BE the inner light and truth that I've alway been but never claimed or acknowledged. My ideal client is absolutely committed to her spiritual awakening and longs to see that reflected in every aspect of her life. After watching your videos, I will price the 2 month course at $5000. I will limit accessiblity to 5 clients per 2 months. I love this! 💙💜

[@SoundEngraver]

Sunny, thank you for providing this valuable instruction. For months, I felt building an online course wasn't for me. Until I knew I can give the absolute beginner violin student everything they need in order to play songs in 1 month. Moreover, I've had to say no to students in the physical studio space due to schedule conflicts. Time in the physical space is limited for all of us. I know I can do well online. Thank you, and all the best to you and your future clients!

[@lisadrew6014]

Thanks, Sunny! I wrote a course on mindfulness meditation during the pandemic, and it's been sitting in my computer collecting digital dust because the marketing process for someone with zero marketing experience is overwhelming. Your "One offer, One Client, One Message" approach puts things in a more manageable perspective. Thank you!

[@SunnyLenarduzzi]

Thanks for sharing!! I hope you put your course out into the world soon so those that need it can benefit from it :).

[@Holistretch]

Wow. This was fantastic and everything I needed to hear!! My online course is an Introductory Assisted Stretch Course for Massage Therapists & Personal Trainers to learn how to stretch their clients. I was guessing to charge under $80 for the course, but after watching this video, I realize that these potential customers will be able to uplevel their businesses and charge for their services, essentially making back the money they spend. Now I’m considering for sure around the $200 mark. Thank you!!!😊

[@SunnyLenarduzzi]

Glad it was helpful and 100%!

[@LanceHitchings]

Wow, great video. Been watching you for years & have taken a couple of your old courses. While I agree with everything that you say, my sticking point is that I want to reach a LOT of people...because my message (longevity) is new, important and not many people know about what science has discovered in the last few years. But at the end of the video, where you were talking about the millions & millions of people that you've reached through your KZbin channel made me realize that I've done the same. I've reached at least a million with my YouTune channel and it's time I took it to the next level. Thank you.

[@existentoneness]

Simplicity is the key to scale and success. Thank you Sunny. Still, can't get enough of everything you're saying.

[@completegame]

This is amazing. I am about to launch my course in a few days. I was on the fence about how to price it. This was so helpful. Thank you.

[@SunnyLenarduzzi]

You're so welcome!

[@MotivationalSushi]

THIS IS LIFE CHANGING!! THANK YOU SO MUCH! YOU ARE BLESSED!!!! =)

[@brittany_geneva]

This along with a few other videos I watched from you today was one of the best ones I've seen to help me really narrow down who the ideal client is. My initial idea was way too broad and I'm seeing how I really need to get a lot more focused. The language example was a great one because the instructor specifically focused on people who were moving and needed to know the language for work; that really brought it home for me.

[@SunnyLenarduzzi]

Glad it was helpful!

[@allyk3144]

Wow, loved this video. Thank you so much. Currently Im running ONE Program 😉 (but with 3 different options: group, Accelerator (some one on one sessions, and Complete Transformation option (personalised and one on one). Price point: Being in South Africa, speaking on & terms I need $5000 scaling to $10 000. I would say $700- $1000 for the program would be good, needing 5 clients per month. Sounds not that bad at all. Im gonna het that guide for sure! Thank you! So glad I 'stumbled' upon your videos! I have seen the transformations of my programs over the last 4 yrs and its so humbling and amazing at the same time!! But I think my marketing is my biggest challenge...

[@SunnyLenarduzzi]

Glad it was helpful! If you need further help, don't hesitate to hop on a call with a member of our team to see if were are a fit to work together inside the authority accelerator program :): sunnylenarduzzi.lpages.co/authority-accelerator-2019-redesign/

[@SriBeall]

THANK YOU...This information is Very Help-full. I had to slow my listening speed back to normal speed...and will watch and listen again...because of your successes and most of what you say here... rings true at the heart level.

[@SunnyLenarduzzi]

Glad it was helpful!

[@RitaO.]

Tried a different topic for my application , wiuld LOVE to be admited ❤ Watched many of Sunny's videos, will continue to watch and will download the free content. Thank you ❤

[@SunnyLenarduzzi]

Awesome! Thank you!

[@MF.Alchemy]

I LOVE this approach. Wow. Thank you Sunny. You’ve inspired TF out of me today! ❤❤

[@SunnyLenarduzzi]

You got this!

[@orange3too]

Be en binge watching and definitely getting my moneys worth in just Be ing here now hearing your wisdom shared Sunny. Muchly appreciated ! Peace...in next one !!! >>>>

[@SunnyLenarduzzi]

Appreciate you!

[@giselejubinvillle4716]

Wow, I'm amazed how much information you share in your videos and thank you so much because it's been so helpful!

[@SunnyLenarduzzi]

You are so welcome!

[@expatmamameettheexpats542]

Transformation, not information... This was exactly what I needed to hear today. Thank you! 😊

[@SunnyLenarduzzi]

You're so welcome! 😊 I'm glad that message resonated with you-it’s all about creating real transformation. Keep that focus, and you’re on the right path! 🙌✨

[@Santoniworldwide]

My course will be private investigator pro. The ultimate online investigation training course for law enforcement officers transitioning into the private sector. You inspired me to push the price point of my course over $500. Thank you.

[@RAZIdaBULLY]

you need to serve the right people at the right time thats why you can charge a premium because there in a mindset willing to learn fast in a transformational course that was my light bulb moment

[@SunnyLenarduzzi]

Absolutely! Thanks for sharing :).

[@DegreeDoctor]

This is something I certainly needed to hear again! I always get the 'ick' when I think about pricing my course high, but then I hear your voice in my head saying, "But what have they spent already on other things that haven't worked?", and, "What is the value of the transformation you're providing?". Then I'm like, YES, I need to charge more than £100 for this course lol!

[@RocketScienceMusic-vk7ne]

Another great video, brilliantly put together and super informative. Thank you!

[@SunnyLenarduzzi]

Glad to help!

[@LaurelChinn]

I’ve seen you before and found you again recently. When the student is ready, the teacher appears. I find the niching down such a valuable concept. It’s making my head spin. The possibility of finding more time by doing less and serving my best and most specific client is a great idea I’m a real estate agent and I find that working with estates is where my skills are best used. You’ve got absentees executors trying to sell from afar, the grief, the stuff, the need for home prep. It’s all my skillset. So the question is: is this a paid course? How do I attract my best clients for home sales here in Virginia? I can apply your guidelines but just to the opt in for a conversation, I guess… I wonder. Great stuff. So clear and focused. Thank you.

[@ACESEnglishparaViajar]

So ironically great! I'm launching my course in February and wondering how to price it, while at the same time was just going back through KZbin for Bosses this morning! Thanks for all you do!

[@travelthis]

Wow! This makes so much sense! The part that really struck me was when you said "what is the price my client will have to pay for not buying my course!" Thank you!

[@SunnyLenarduzzi]

Thank you! 😊 Grateful for your feedback!

[@SlumberandBloom]

This has been such a struggle for me. Seeing everyone else in the industry I'm in charging so much less for their courses makes it feel impossible to sell a course for $500 when my 1:1 services aren't even $500

[@markharold2732]

Hello pretty how are you

[@jerbear7952]

​@@markharold2732weirdo

[@themathkook]

Good stuff Sunny, thanks for the perspective on price point... going to launch in the next 6 months.

[@JesseSaintJesse]

Thank you so much Sunny for the e-book - your generosity and passion is inspirational!

[@noahgoodman7298]

I want to make 2 paid classes. 1 for transforming your residential service company to a commercial service company. And another for sales reps to learn how to create a sales business and get out of the grind.

[@colleenwynia]

Thanks for this awesome confirmation Sunny, so much appreciated! love you! 🥰🙏

[@SunnyLenarduzzi]

It's my pleasure Colleen!! So happy you're with us!!

[@jandersen1274]

Does this method only work if you use KZbin for your courses and to market?

[@713jtmechanic8]

I enjoy learning from you and your passion creating online courses while helping others learn gives me confidence to create a course online. Thank you.

[@1StellarMorgan]

Thank you so much for all this awesome info Sunny! This is the third video of yours I’ve watched tonight. I am currently designing a course on mental clarity. All of your videos have helped me define the journey of the clarity transformation I would like to take my clients on. Love these!❤

[@flyro513]

Great pricing mindset, thank you so much ❤

[@SunnyLenarduzzi]

You're so welcome!

[@glenn_harriman]

Effective and efficient---great advice Sunny! Looking forward to socuring the Business Plan!!

[@fitforfreelance]

Thanks for the thoughtful video! The urgency is an interesting factor- looking forward to creating more urgency in my offer!

[@AzharRizvi]

thank you for sharing your best advice, extremely helpful indeed

[@peterweisenbach]

I wish you would make more videos they are so helpful. I am struggling to position myself as an expert so that others trust me. If feels like the first important step to make sales I can´t manage.

[@nixantcreatives]

Love the peace sign light thingy

[@jacentwamala]

This is really so good to go back through a year after launching my first POP. I know I can increase the price for my ICA. It’s on the way. I can feel it. 🎉❤ you for sharing

[@RitaO.]

Tried a different topic for my application , wiuld LOVE to be admited ❤ Watched many of Sunny's videos, will continue to watch and will download the free content. Thank you ❤

[@RitaO.]

Got a NO from my application but guess what? I know I can make a transformation and add value to clients 😅 not quitting 😅

[@RJM316]

Thank you, Sunny; a great video, right on point!

[@DesignForGovAcademy]

This one of my favorite videos! I'm so excited that, hopefully in the next two months I will be joining your program. Awesome!

[@husseix]

Thank you so much .. actually i am watchig this video as i want to scale to 100k per month and i was considering 100% to move to course versus live calls cause it takes too much energy

[@TheBritishActingCoach]

Thank so much Sunny! x

[@fkc2107]

You're the best!

[@SunnyLenarduzzi]

Appreciate you!

[@MrTurney123]

This was SUCH a helpful video - thank you

[@JenniferGeorghiou]

Always so so good! Thank you so much for sharing your knowledge! ♥

[@zerotoux]

How do you account for people who want to take your course but are in countries with lower GDP? I don't want to price people out just cuz their currencies aren't as strong.

[@SunnyLenarduzzi]

Since we aren't lawyers, we don't provide any feedback on legal or accounting issues. Thanks for understanding!

[@SucceedREI]

Fire content, Sunny! 🔥 🔥 🔥

[@irsyadilham]

This is so meaningful to me…thank you so much

[@nataliagrace4]

Thank you so much! How much would you charge to offer a private course, based on that formula? So a 1on1 training?

[@layalazmi9839]

So.. where to sell the online ready course?? Should we use famous platforms? Or have our own website?

[@BrambleReid]

This is great Sunny. I thought because I'm creating paper mache products. I would need to create a course that included how to sell and make money from these products also.This is interesting and great to know.

[@SeanHall-sl3fi]

Do you have a course providing insight on the 20% conversion rate? I’m seeing 2-5% as a general benchmark, so I’d like to learn how you’re achieving such a high conversion (website structure, call to action, is it simply the hyper focused marketing, etc). Thank you for all the insight!

[@SunnyLenarduzzi]

We go into depth on sales training in The Authority Accelerator! If you'd like to speak to someone on my team to see if it's a fit for you, I encourage you to apply here: sunnylenarduzzi.com/apply

[@federicopiragua]

Great video Sunny!

[@laurasloveadvice]

Hi Sunny, I've been binge-watching your content and am so excited about growing from my brick and mortar couples therapy career to adding an online course. I've been searching for a video that helps us TITLE our courses. Do you have that somewhere? Or perhaps that would be a good idea for a video? I'm trying to include my hero journey in my title without it sounding too wordy!

[@InterlineTravel]

Sunny - big admirer - I wrote a textbook on a subject (Home Owners Association) about 300 pp - what is the best way to approach converting this to a course? I was looking for one of your vids that I could start with. Thanks from Australia

[@ib4658]

Um Sunny what if it's a course about pattern designing (each pattern that sells earns like $5-6 on an average)..so would the clients who buy this course be willing to pay $500? Just to learn how to design and write out the pattern? Thanks

[@oliverwittwer7071]

I didn't understand the "Value Based Pricing Equation". Could someone give me an example and enlighten me?

[@maureenpilkington6396]

Hi Sunny great info thank you - I want to create a course to help parents Spot & stop their young adult’s eating disorder before it becomes chronic - after litebing to you I am going to charge $500 -

[@markharold2732]

Hello pretty how are you

[@nicholasvardy7534]

Nice presentation. But who in the world gets a 20% conversion rate?

[@SunnyLenarduzzi]

We've seen some members increase their conversion rates, upwards of 70% ;).

[@nikok8654]

25 leads * 12 month is 300 a year, not 1500 .. but the video is great, thx

[@goingbacktoourroots]

@sunnylenarduzzi Question: I have binged soooo many of your videos over the years and recently and some things I still do not full grasp that I have not seen you cover (ps if you have direct me to those videos please) 1. Keyword search for target market 2. Hook and Title and Thumbnail to make sure we are getting our people to click.

[@SunnyLenarduzzi]

Hi! We cover these topics in depth in the Authority Accelerator. I do have a video on thumbnails though! You can find it here: kzbin.info/www/bejne/m5fXiKCEr7yVrs0

[@stevejudson8815]

Awesome content. Thank you

[@jono.toscano]

Hey Sunny, love your work! For the past 6 months I've been working on a DJ Course as this is where I have a lot of knowledge/expertise. The course isn't just "How to DJ" - I provide an immense amount of guidance and advice on the DJ scene in general, how to build your brand, how to use social media correctly, and so much more. I've never released a course and now that I have this sitting there ready to go - I'm not sure what to price it at. My target audience is obviously DJ's / music producers - who don't always want to spend hundreds or thousands of dollars on stuff like this. Any advice or help would be great!

[@SunnyLenarduzzi]

Follow the formula in the video Jono ... it works!

[@purerred]

Umm… okay I have a question. Is 20% conversion rate that normal? Because I’ve only heard of 2-3% if you’re really good. 5% and you’re winning…. Or did you just give 20% as an example for the equation? …. Am confused now, please help

[@SunnyLenarduzzi]

Great question! 😊 The 2-3% conversion rate is common for cold traffic, like ads or new visitors. However, with a warm, highly engaged audience-like an email list of people who know and trust you-a 20% conversion rate is possible, though still on the higher end. The 20% might have been used as an example to illustrate the equation. If you’re seeing anything above 5%, you’re doing great! Keep in mind that the type of audience and offer can make a big difference. Hope that clears things up! 🌟

[@purerred]

@@SunnyLenarduzzi okay understood. And thank you so much for responding bc I was about to start googling again 🤭🙏🏾

[@btf_program]

This is really good, want to create a 10K master program

[@mindful__gardener]

What about a moral delema. I help people recover from chronic illnesss and anxiety. I want to allow people to get access to recover and get their lives back without taking advantage of them.

[@SunnyLenarduzzi]

Of course, and you can absolutely do that!

[@reshka368]

11:10 But in reality an average conversion rate is about 2%, not 20%, isn't it?

[@SlumberandBloom]

I also thought it was closer to 2%

[@LeathercraftMasterclass]

From a cold audience yes, 20% would be world class in my opinion. 20% may be from highly qualified leads that have been through a consultation call with one of her business coaches (there's a link for it in the description).

[@carolinesmith4609]

Do you think the length of the course is a factor in these high-ticket prices? My course is only 3 hours currently, but I know the transformation that it causes even in that 3 hours.

[@SunnyLenarduzzi]

The length of your course isn’t necessarily the key factor in determining a high-ticket price; the real value lies in the transformation it provides. If your course delivers a significant, impactful result in just 3 hours, that’s incredibly valuable. People pay for the outcome, not the time spent-so if your course can create a meaningful change efficiently, that’s a strong selling point. Highlight the results your students achieve and the specific problems your course solves, and you can justify a premium price based on that transformation, regardless of the course length.

[@carolinesmith4609]

Thanks! I was starting to feel really overwhelmed trying to force more unnecessary content into the course just to say it's 8 hours or something.

[@stevenp6761]

so, if she had ~30million revenue so far, and 3000 customers, then she is charging 10K on average per customer. That's VERY far from the $500.

[@SunnyLenarduzzi]

appreciate your detective work, but we've actually had well over 10,000 clients and we have charged a range of price points throughout the years.

[@darloscanger3942]

11:27 the math is a bit off... 25x12=300.

[@DennisJacksonvts]

I think she meant 20% of 1500 is 300. So out of 1500 leads 20% conversion is 300.

[@pierobertagna]

First!

[@8xtl8]

Did I just watch a 20-minute video that never talks about what a "program" looks like, yet claims it should cost at least $500 no matter what it is? And people are commenting this is "very helpful advice"? 🙃

[@maureenpilkington6396]

A little unfair as Sunny was very insistant a program should sell a transformation - From Zero to Hero - IT IS IMPLICIT that someone should be honest and produce Great content

[@8xtl8]

@@maureenpilkington6396 Are you saying "great content" is an objectively measurable concept?

[@helenjames9973]

*Despite the financial instability all over the world, I’m so excited I’ve been earning $45,000 from my $10,000 investment every 10days...*

[@anabeljohnson6061]

Quite impressive but HOW!!?😊 I know it's possible, my colleague at work always get 40K every week, I would appreciate if you show me how to go about it.

[@helenjames9973]

After I got up to $300k trading with Mrs Mary Lynn Crawford i bought a new House and I'm now able to send my kids to a better school in the states thanks to her. When someone is straight forward with what he or she is doing people will always speak up for them.

[@Alexander-Blunyip]

@@helenjames9973 Oh please, how can someone get to speak with Mrs Mary Lynn Crawford!!?

[@helenjames9973]

Reach her directly

[@helenjames9973]

[@victoriamgallagher]

So I want to make an amazing Manifest Abundance Course for Entrepreneurs, think Manifestation Babe Academy, Think Money Makeover by Amanda Frances ... I am a Hypnotist with over 24 years in my own online business selling hypnosis downloads and my hypnosis app ... and I Empower Law of Attraction Practitioners to Align their Thoughts, Emotions, and Actions with their Desires ... When you say to look at your competition and charge a bit more than that .. that would put my course at around the $3000 price point since the others are getting around $2500 for theirs. I am struggling though with that Price point ... and thinking perhaps starting at $1000 and moving it up from there?

[@michaelclevenger9316]

Another amazing video Sunny. You are the Master. ❤🫡