10 Things You MUST KNOW before creating an online course that ACTUALLY SELLS

[@lexabaldwin3122]

My biggest challenge is finding people who are my ideal client avatar... I never did social media (seriously) or marketing before this, so it's a huge learning curve for me teaching myself how to find people online 😵‍💫

[@SunnyLenarduzzi]

Doing the work to know your ICA inside and out is what will set you apart from others in the industry! You've got this.

[@lexabaldwin3122]

Thank you @@SunnyLenarduzzi ! I'm gonna get it for sure; like Alex Hormozi says: "you either win or you learn" and "I cannot lose if I do not quit"... So I'm just going to keep at it until I learn how to win 😊

[@saintgermain1781]

This is me too. I'm not tech savvy yet

[@KayePutnam]

You nailed it when you said 'social proof scales way faster than good marketing.' That one line carries the essence of this digital age we're living in. Your emphasis on validating the course and focusing on real client results is so refreshing. Thank you!

[@musictheorywithmalia]

What really landed for me was the social proof piece. I know this already, but I now understand the urgency of having those reviews and testimonials. Thank you, Sunny!

[@SunnyLenarduzzi]

Glad it was so helpful! Stevie #TeamSunny

[@TanyaAlizaTV]

Such a great video. Love your explanation of "buyer's bias"!

[@SunnyLenarduzzi]

Glad it was helpful! Stevie #TeamSunny

[@acirelizabeth]

Thank you for everything you do! Over the years I rewatch a lot of content as a grow and change. The biggest thing for me is finding out what is the hidden piece between two funnels: my KZbin channel(clients love reiki) and what I do in person, (clients love readings and coaching session) Now I am full time entrepreneur.

[@colleenwynia]

Sunny love the refresh when you said price point has nothing to do with length of program ~ price is directly related to Transformation 🙏🙏

[@NewWitchAcademyofModernMagic]

Hey Sunny! Big fan of YOU and your channel 💜 Point #8 really hit home. I'm designing my first paid course (I've offered free stuff) and I find myself really wanting to pack it to the brim. Hearing you say " from the clients view, why would they want to take more time to get the transformation." THAT IS HUGE!! Thank you ✨

[@melaniejumaga]

best content ever and agree everything single things you mentioned

[@SunnyLenarduzzi]

amazing, what was your #1 takeaway?!

[@kellyclark2806]

Amazing info as always and love how genuine you are Sunny!

[@SunnyLenarduzzi]

I appreciate that! Thank you...

[@AadityaJadhav-l1o]

Hello, thank you for the video. My biggest challenge is to get new clients for my course. Every time there is a stress of finding new people and getting them to register for the course

[@modelsupplies]

I didn’t know I wanted to create an online course, but I do now 😃 More money has meant more work for me until now. I’ve been noticing people with digital products don’t have this problem. I’ve known this for decades but couldn’t think of a digital product to sell besides ebooks that were selling for 99 cents.

[@SunnyLenarduzzi]

That’s awesome! Creating an online course is a great way to earn more while working less. Digital products, like courses, offer scalability without needing to trade your time for money-way more potential than 99-cent ebooks!

[@FoundMyBrave]

While I'm not developing a course right now, the problem I'm trying to work through that I watch your videos for is just strategies to bring in new clients and also ways to dial in my brand / who to target for my speaking business. Thank you for all the inspiration and strategies! Your newsletter is helpful too. ❤️

[@OwnYourPowers]

Thanks, Sunny! Such a WEALTH of useful info here. I appreciate it! 💚 I can totally attest to followers not necessarily equating to sales. My TikTok & mailing list are MASSIVE… and yet disappointing AF when it comes to converting to paying clients. And that, I’d have to say, is the biggest challenge in my biz: how to convert leads (both cold & warm) to paying, COMMITTED clients? Much love, and thanks again. 🙏

[@noonespecial3536]

Hi, I'm Evan from ink.agency_off, and I just wanted to reach out and say that I totally understand your frustration with converting leads to paying clients. It can be a real challenge, but we're here to help! We specialize in creating compelling copy that engages your audience and converts them into loyal customers. Our team of experienced copywriters and marketers has helped many online course creators like yourself overcome this exact challenge, and we're confident that we can do the same for you. I'd love to chat with you about how we can help, and maybe we can even share some funny stories about the trials and tribulations of converting leads. 😉 Let me know if you're interested in chatting further, and I'll be happy to set up a time to talk! Best of luck

[@SamVanderWielen]

Love the way you broke this down, Sunny! Having an email list is everything. 👏

[@TanjaHebbrecht]

Thank you Sunny, the importance of social proof was what stood out for me. What I’m struggling with is what to keep in the course and what to cut out. There is way to much informational it now.

[@SunnyLenarduzzi]

If you want to go deeper on this and you're trying to figure out how to actually take what you’re good at and make an impact on your clients' lives, then book your strategy session with one of my business coaches today ==> www.sunnylenarduzzi.com/apply?KZbin&

[@graciedionmedia]

Wow. You are an amazing teacher. Thank you so much

[@SunnyLenarduzzi]

Wow, thank you!

[@brianb4877]

Figuring out a course topic; validating the idea

[@FreelancerFiles]

Oh yes pricing too cheap = bad reviews cause they’ll say it “doesn’t work” so true!

[@ingridbrooks7422]

Thsnk you. This is evergreen information

[@SunnyLenarduzzi]

You're welcome!

[@TheSilentWealth]

I wonder if this transformation is what anyone might seek.. "I help people with little to no prior knowledge of stocks and financial markets, go from not having any idea about financial markets, how and what stocks to invest in to being able to make their own investment decisions in building their long term wealth using equity assets in their personal investing or start a career in investments."

[@marcelwilliams7354]

thanks you for your help sunny your right it's not about information it's about transformation because it's build online course business

[@Da3id]

Just starting my business so this was helpful!

[@IAmMoses]

I am in the fashion niche and I am thinking of creating an online course that will help fashion content creators to think creatively and differentiate themselves from competition (brand identity) and actually attract a loyal following. I managed to crack the code for myself and I have systemized the process. Any tips on how to go about it?

[@BSPoK]

Great content! Thanks 🎉

[@thattombell]

Great, thank you.

[@SunnyLenarduzzi]

You are welcome!

[@FallingStar44]

Hey, I'm early again. Started scripting my courses (again).

[@aishawilson7649]

so after selling the prototype using zoom/google drive, would they record a more polished version of the course and redeliver that to the prototype students?

[@___Saint]

So helpful, thank you

[@taratuckandthejoyoflanguag4651]

I will be marketing to preschool teachers, who don't have a lot of money to spend on courses. They can get inexpensive or free professional development hours. How should I determine pricing?

[@aravindtiwari9702]

Amazing content!! 💯👍

[@dom1ohnson]

You are good at your job 🔥

[@arsalanhaider11]

Hey, what camera do you use. ?

[@hyou2343]

Thanks so so much for this wonderful video, so insightful as always! I tried to download the PDF but it seems there is an error, I received an email saying It confirmed a call schedule that I haven't set (I'm already part of the program) and I don't receive the PDF, maybe others have same issue 🤔🌸 Thanks so so much again, good reminders!! Your program is the best for course sellers that's for sure 🤗✨300% recommend it!

[@Realtormarketnews]

Love the video!

[@royalrosebeautyacademy]

Right now I’m in the process of validation for my course. But I’m confused on my marketing. Right now marketing is exhausting.

[@JennyHansenLane]

I've never heard of Buyer's bias. Where can I learn about it more?

[@salesguyjoe]

Right now, I am having a hard time getting conversions.

[@francojuan5554]

I did not see a link for the download you mentioned.

[@jcymngo]

But where do we presell. Where to announce it? What if you don't know any people?

[@SunnyLenarduzzi]

Great questions! 😊 You can presell your course through various platforms like your website, social media channels, or email list. If you don’t have an audience yet, start by engaging in online communities where your ideal clients hang out-Facebook groups, forums, or even the comments section of relevant KZbin videos. You can also collaborate with influencers or use paid ads to get the word out. The key is to connect with people who are already interested in your niche. If you need more guidance, feel free to ask! 🚀

[@mhseny]

My biggest challenge is Im scared if my videos which Im gonna sell gets leaked! is there any way to prevent that?

[@SunnyLenarduzzi]

Depending on which platform you use to host your videos, there should be the option to remove download permission.

[@wellnesswithjon]

I'm dead in the water in trying to get social proof. I deliver a program that permanently lowers a person's stress level and I've actually delivered it to thousands of clients as a therapist. I can't ethically or legally ask therapy clients to disclose their personal information through testimonials. I know the program works because my clients tell me (almost daily) about the amazing results they're getting and sustaining. So, I've tried to offer the course for free in exchange for testimonials. Crickets. I've offered the course for free plus a number of free 1-1 coaching sessions. Crickets. I'm flumoxed. I have a product that has a super wide need. People want the transformation. People don't want to disclose the transformation. Or, at least, I haven't figured out how to frame that so people can relate to my product that way.

[@SunnyLenarduzzi]

Do your best to not get discouraged! I don't recommend offering your program for free or offering free 1:1 coaching sessions. If people don't have skin in the game (enough pain or investment), there isn't incentive for them to follow through. If you'd like to dive in deeper, don't hesitate to book a call with someone from our team to see if we'd be the right fit to work together inside the Authority Accelerator Program. You can apply here: sunnylenarduzzi.lpages.co/authority-accelerator-2019-redesign/

[@gabriellaftothyoga]

My biggest challenge is how to get this social proof and reviews/results? Do you ever offer the "early adopters" a freebie course so that you gather their testimonials? Is giving any "real meat" content free a workable strategy or just exploiting yourself?

[@SunnyLenarduzzi]

Great question! Offering a free or discounted course to "early adopters" in exchange for honest feedback and testimonials is a great strategy, especially when you're just starting out. It's not exploitation if it's done strategically-you’re building trust, creating social proof, and attracting future paying clients. As long as you give value upfront and have a plan to transition into paid offers, it can work really well! 😊

[@melishameredith5747]

Unsure of a profitable course topic.

[@FreelancerFiles]

$30M 😮😮

[@FreelancerFiles]

Already failed #1 lmbo. But I know I have interested buyers as I’m selling 1:1 coaching with more or less the same slides for $250/hr right now

[@FreelancerFiles]

Oh nevermind I apparently skipped to #2 so far so good. 😅

[@FreelancerFiles]

I’m already a blogger and receive about 1M hits a year with people asking for a course.

[@JEFF21.]

hello

[@nicoalychavez]

Very helpful video Sunny, thanks a lot! Btw I sent you a quick message on Instagram, let me know if it went through :)

[@gabriellaftothyoga]

My biggest challenge is how to get this social proof and reviews/results? Do you ever offer the "early adopters" a freebie course so that you gather their testimonials? Is giving any "real meat" content free a workable strategy or just exploiting yourself?

[@SunnyLenarduzzi]

Great question! Offering a free or discounted version of your course to "early adopters" in exchange for feedback and testimonials can be a very effective strategy. It allows you to gather social proof while refining your content based on real results. However, you want to make sure it’s a controlled offer, given to a small group of committed learners who will engage and provide the feedback you need. Providing valuable content for free as a strategy can work well, but it’s important to set boundaries. You don’t want to give away your core content that drives transformation. Offering "teasers" like a mini-course, a valuable lesson, or a free webinar can help build trust and entice people to invest in the full experience without undervaluing your work​​.