WHEN CLIENT SAYS YOUR PRICES ARE TOO HIGH (HOW TO RESPOND)

If you’re sick of being told you’re charging too much or getting rejected by clients, today’s episode is a MUST WATCH! In this video I’m sharing my full breakdown on how to properly price your offer and how to handle this objection like a BOSS! If you want to hire me to accelerate your online business, apply for The Authority Accelerator, here: sunnylenarduzz...
"Your price is too high." How many times have you heard that? It's a very common and probably the most common response that you get from somebody who feels like they're not ready to invest in what you're offering, regardless of what that is. I teach this inside of my program, the Authority Accelerator, and I wanted to do a really deep dive training on this for you, because there are only three responses I've found in speaking to thousands of people over the last couple of years in building my business to this question. They may surprise you.
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• WHEN CLIENT SAYS YOUR ...
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[@SunnyLenarduzzi]

Thanks so much for watching! Have you ever heard this objection from your client? Let me know in the comments.

[@aseelbysketchbook]

Sunny Lenarduzzi all the time, I am glad you are making this video! Thank you! ♥️

[@karenamestoy]

Nope still so new not making offers correctly yet.

[@thetravelingangler3368]

I have found that qualifying a lead is the ticket to saving time! Targeting the right clients has helped me minimize the objection of my services costing too much! Thanks for the new perspectives 🤙

[@scotttovey]

NOTE: I have not yet watched your video, I'm just answer the question. Of course I have heard this before. I've actually said it before. Just one thing to note: if your prices are too high for someone, then that individual is either not in a financial place to afford your services or that individual is not someone you want to take on as a client. If it's the former, don't tell them that they can't afford to not buy your services. It's very rude to say that to people that may end up homeless and going without food if they pay for your services. Very rude! If it's the latter, that person is toxic and you don't need them in your circle. Don't think you will be able to change their mind. They will do you more harm than any good you can do for them. I had people tell me: "You're not supposed to be trying to make money, your supposed to just do it for Jesus." Their toxicity caused failure, not the success they claimed to join the team for and wanted. My current policy with such individuals is to disassociate myself from them immediately and do not bother to try and convince them that your services are worth the fee you are charging. In fact, I may decide to make a point of doubling my fees just for them. Just a quick question: Has the individual payed for your services? If not, then the individual is not your client and should not be addressed as such.

[@ariefbayem]

Top👍👍👍🙏😁

[@thatmomwithalltheplants9462]

Yes!! Discounting our work brings out the people who will NEVER honor your boundaries 🖤

[@Unders]

"You can get it done, or you can get it done right. Reach out again when you are ready, An thanks for your time"

[@ApolloniaPonti]

Gosh! This is so so IMPORTANT! I notice when I do 50% off or something. I get the most ask for refunds and clients that really aren't committed to the work. When I don't do this I almost never get these clients. It's such a valuable video. Thank you!

[@tnfatbelly]

Under $1000 is a wonderful price for the natural acne healing!!! My folks would’ve paid 10x that to cure mine back in the day. Same for my cousin who had to go on Accutane.

[@stayfitanywhere]

For sure. Especially for personal training and online coaching. It's a constant struggle but over the years I've learned to not compromise value just for a sale and to give over the top service so the cost doesn't become an issue.

[@Zaremabeema]

That’s so true! Every single customer who said that and we provided discounts or add ons, were such pain in the a**. Moreover none if them was appreciative or ethical. So I just learnt that better not to work with those people.

[@paigebenjamin1021]

Lady Sunny! A couple of friends have recommended your channel to me, but this is the first time that I've actually taken the time to watch one of your videos. I'm so pleased I did. This is BRILLIANT! Loved the gems you dropped here. Very valuable and helpful to people in ANY line of work. Appreciate you taking the time to share this with us.

[@LeonardiniLuca]

This video brings so much value. Thanks to this video I went in a meeting where I knew my customer wanted to ask a price reduction and I simply won. Hands down. No dispute. So grateful to you Sunny for this amazing video. ❤️

[@ThrashLawPatentsAndTMs]

Recap - Compare - Fit. Pure Gold.

[@Itrytocuredeppression]

Sunny is so bomb at what she does man! She never ceases to impress me!

[@scnager1]

Great video! Business sales is overcoming objections

[@zenlenzmedia]

I just had a client try to negotiate me down when I already gave her a lot off my original price. I just reminded her kindly of the organic services im providing and why my clients are willing to pay a little extra for those benefits of my services. I am however expecting her to make me a crazy person sometime in the near future, lol but because it was a referral from a client I've had for over 5 years i will help her. But the second bounderies are crossed im out! You must not degrade your worth for money because it will end up costing you time! And i dont know about you but i value my time more than money. If we're honest, time is money!!! Just dont stray from your pricing. Ive done it so many times snd ive done extra work o dont want to do and i can tell you that it will keep you in a hustle and struggle routine. "Know your competitors, set yourself apart, and stand your ground" you will find the clients that love your services, known your worth, and appreciate you. Leaving you pleasantly surprised with extra tips and raises and loving your job!

[@clarafredrica]

The best video!!! Thank you so much for this, had so many struggles as I am closing new clients. Helped a lot, going to implement this asap.

[@BonnySaskia]

This is the kind of advice i feel like i would have asked my mom "what should i say" And im so glad you could answer this! As a choreographer i constantly hear this. People expect me to prepare a whole choreography (which sometimes take me days to prepare) and expect to pay 25 euros for it. I've obviously never agreed to that but it's so helpful to have this different insight and response! Thankyou sunny 😊💙

[@Creative7inc]

This is such a big question/event that will occur to pretty much every single person entering the field! Really like how you summarized how to work around this issue Sunny!

[@cinderellaprice9876]

Sunny, first of all I absolutely LOVE your personality. You have really inspired me and taught me so much that has led to me starting my own channel. Thanks so much for your information and genuine personality!!

[@SpartanTutorials]

Very helpful video, Sunny, thank you very much for sharing this information!

[@GilPolkMusic]

Always golden info from you Sunny! Thank you

[@SunnyLenarduzzi]

My pleasure!

[@reddreadredemption7139]

I really struggle with this for my Etsy shop (lil reds retail). I crochet Pokemon inspired hats. Started with a Magikarp, but not many people are willing to pay up when the find out the price of that one. Being a complicated pattern with many parts, I flat out can't go lower than a certain price because I value my expertise and 14 years of experience too much. One thing I did was try and create hats to reach that lower price bracket without sacrificing the value of what I do.

[@GermanShepherdDaphne]

YOU ARE SO FRIGGEN RIGHT!

[@LataKokalOfficial]

Lol, people sitting in my energy feel shifts immediately. And then they come back with that excuse.. Your charge too much! Of course they're never gonna see the value because they got some for free. They don't see HOW much MORE impactful it will be if they invested in themselves! I help people find peace of mind, balance, tune into their passion, find their life soulmate relationship.

[@DigitalSargeant]

Ok, I love you. You're amazing. Thank you for creating this material!

[@truintentions6188]

I might not agree with you all the time but I damn sure put my original price back up it’s a reason Lamborghini don’t run commercials

[@projectsrewritten4562]

One of your best videos.

[@MaxLanverz]

Thank you Sunny, you helped me so much with this video. Now i have more clarity about charging in my business. Keep it up that way you're nailing it ;)

[@felipegomes9528]

Good video speed and very, very useful. I point to everyone who wants solutions and is not afraid to get to the point. I also like to praise for energy, and these days this is what we need. SIGNED AND LIKE.

[@joymae]

If they say your price is too high, they don't see enough value.

[@IrvOfficial]

Charging your worth all starts up here 🧠

[@Gderis]

I am soooo glad I found your channel!!!!!!!

[@thegreenviking1422]

Very impressed with this video. Thank you for taking the time to share this info with us. :)

[@Tigrangasparianofficial]

Love your channel! Lots of good stuff! thanks again!

[@alternativehealthandbeauty3928]

Everything in this video is so true!

[@SunnyLenarduzzi]

so glad it's resonating for you!

[@bingefreejordan]

Wow get to the question in the title!

[@romanlopez9037]

ok I LOVE YOU! thanks so much for your knowledge

[@up2uyoga612]

You're amazing! thank you for sharing this. unfortunately, sometimes people don't want to pay even not a high price, they don't understand the experience and value, that was put in the course. Is like "why I have to pay for that if I can just google this or watch a youtube video?

[@oksanasotskova5007]

How to be confident when you are creating/ selling your first ever online course that it will bring transformation to the client?

[@christribelhorn]

This applies to dating too lol :) Great viedo, thank you!

[@olahairessenceandlifestyle9461]

This video is so informative. Thank you for sharing 🙏

[@derryXDINES]

Super helpful, Sunny! Thanks so much.

[@propertyomgtv254]

OMG from your value based pricing, I see that I can help clients save/make 50 to 100 thousands buck! So it is insane to price it at 3k? 🤣😄

[@nourezzedeen]

Sunny, you're awesome, great job!

[@GoalInspiredCareerCoaching]

AMEN SISTER!

[@1.5Koreans0.5American]

18 minutes well spent. I've been your fan for a long time I did I miss this amazing video?!😱

[@davidflather1707]

Thank you Sunny. So helpful. 🤠

[@ulfkohler542]

Amen, Amen & Amen...

[@josemanuelsanchezrosales1066]

Zooms in: "THE LARGEST PAIN IN YOUR ASS!!!" True story lmao

[@doreenporter8176]

I already knocked off 50%. Charging my worth

[@rajivk.sharda]

Excellent 👍

[@premierpackdogtraining2531]

Thanks for the great video

[@SunnyLenarduzzi]

Glad you liked it!

[@tuff47]

Very good video

[@MannyWC]

ugh amen to the boundary pushers. buhbye~~

[@mohammedwarsame6974]

Woow Is this a free video!!! ♥️

[@SunnyLenarduzzi]

Yes 😊

[@DonnaMakesArt]

This is GOLD!

[@prerikaagarwal4471]

Hi! Love the video @sunny- Can you share the info for the acne specialist? Thank you

[@pawmises]

i love your contents!! i am so glad i signed up for YT4B program as well

[@BrandonMulrenin]

Amen!

[@mariolimas6406]

Just sell by volume

[@FransceneJK98]

Do I need to form an LLC to create and put my courses online? I mean do I really have to? Cuz I already have a travel llc and don’t have time to run a second business

[@lisaholloway4187]

Great advice on boundary busting. Thirty years in sales and this opened my eyes to a new way of thinking

[@dylanmoore3468]

AMEN

[@SunnyLenarduzzi]

💛

[@ariefbayem]

Amazing 👍🙏liked. Sccess forever 👍🙏

[@VanguardSys]

10% of your clients will take 90% of your time - i no longer deal with "them" i send them to others - serious people only! i can say that after 35 years in business

[@tijeraslack3]

Bulldog Tech Very well said! 😀

[@anamericanentrepreneur]

Bulldog Tech you are so right!

[@user-bp9vu7gv1g]

Amen!!!

[@jeno4482]

AMEN!

[@xiii3925]

So many years of people undermining my pricing. I'm in a pretty specialized business and still, for years, I had clients feel like they could cross this boundary. I even had one client who had the fortitude to tell me what he would pay for certain items. Needless to say, I promptly ended that relationship. It's not easy though. When you consider overhead costs and everything involved it is hard to turn away business but, it is 100% worth it in the long-term. I stopped thinking that everyone that walked in my studio was a 'drop-in-the-bucket' to make the rent and focused on working with people who respect what I can do for them and understand that my skill comes at a non-negotiable cost. I mean, I can't walk into a Starbucks and say that I'm only going to pay $1 for my Venti coffee so why should anyone be able to do that to me, right?

[@AafkeArt]

This! It's the same for me.

[@tinamangus3773]

How do you communicate your highest value if you are online together with hundreds of competitors that charge less

[@TheCoryGroshek]

RIGHT ON. 👊

[@dinagalall]

People have no idea how much work it takes. As a photographer: My time, gear, editing, and so much more.

[@reddreadredemption7139]

Textile arts are very similar. Travel for supplies, over a decade of experience which makes me as fast as I am throwing stitches, the time spent to redo certain details multiple times to get it right. And every pattern I use I had to take the time to figure out from scratch too.

[@DeeDogg]

Facts

[@Unders]

Your clients dont care about you, they care about them. Make it all about them and why your so valuable to them. Do that an you win.

[@Videomarkedsskolen]

That is so true, Dina Galal! Can't you just come and film a little bit 😉 And it takes A LOT of work sometimes 😵

[@Videomarkedsskolen]

This is golden! Thanks a lot for this! I will have to see this several times to rehearse 😃

[@JordanJSparks]

this applies to ALL areas of life, not even just business! If we let someone break our boundaries in the very beginning, that sets the president for the entire relationship!

[@GailDeshawnda]

I do ghostwriting and I've had a few people like that. I know I do a great job and all my previous customers were happy to pay the price so I don't even deal with people that try to talk me down

[@joannelabastide9008]

Ghost writer l need your services. Dm?

[@GailDeshawnda]

@@joannelabastide9008 Hi! You can DM me on Instagram @Ugogogail

[@AHealingPhoenix]

I’ve had this stuck in my head and I haven’t even started selling anything yet 🙈

[@makebusinesssmarter1492]

I really your style, you come across as so friendly and open with your advice. It is amazing how many comments and likes you get so quickly, I am here early too, and not disappointed, love your videos!

[@SunnyLenarduzzi]

Aww... thanks so much! Glad you liked it!

[@makebusinesssmarter1492]

@@SunnyLenarduzzi I am so impressed that you cared enough to respond to my comment, you really do practice what you preach - THANKS that was nice to see!

[@beto.aveiga]

Next video: when a client says your prices are too low (how to realize you are dreaming and wake up because you are probably running late)

[@AdemirAlijagic]

This made me laugh!

[@Sherribrowncoaching]

This is probably the best video I’ve seen on the topic. ❤️ the way you explained it all and how classy the response is when you talk about it being too high. Definitely will use this in the future ☺️

[@SunnyLenarduzzi]

Thanks so much! So glad it was helpful!

[@edtroxellcreative]

I agree! Sunny you did an amazing job breaking it all down, thank you!

[@TedDrawsDungeons]

OMG you are the best! It's not about the money. I offer value. I offer quality. The rates are the rates and I'm worth it. Are you worth it? Then don't discount. Are you not worth it? Get better! YES!!!

[@EmpressLilith222]

I find people get like this with any sort of health care or spiritual care/advice/counseling they want. Their argument is “wow so you’re going to charge me for helping me to live?! It’s my LIFE so you should do it for free! You want me dead obviously!” 🙄 lol

[@TheLiveOutLoudFamily]

This is amazing and the summary of what we have learned in the last two years since starting our business- having the power to walk away is such a blessing! We too scrambled at first and were desperate- which led to some challenging clients and stress (which we are still grateful for - it was a learning opportunity). Now we know how long things will take and what it’s worth and can charge three times as much, because it’s what we should have done from the start! And just like you mentioned - we know have clients that seek us out and don’t ever question price. Thanks for all the value you add to our lives and business! 😘💕❤️

[@ohbettie]

So true. The one time I let a client dictate my pricing and let her have a discount, she has been a nightmare ever since, and since my service is something you have every year or so, I dread seeing her as each time it's a headache! Learnt that lesson at least!

[@postingproductions1050]

“If you are not committed to making this work” Great advice! I recently worked with a family member doing SMM for him and his business. He wasn’t committed and I realized after he is the client that I would want to stay away from. He wasn’t willing to do or get me what I needed to make him successful. We had success, but could have had MUCH more if he had been committed. Great video!

[@kelleyconsultingfirm9685]

I've learned to think like the Mercedes dealer. Your budget is not my concern... www.kelleyconsultingfirm.com Investigations, Training Courses, EEO, D&I.

[@the_scholarship_mogul]

A number of entrepreneurs don't have income protection contracts in place. I ran into a health issue shortly after going solo and didn't have to use any of my own money on housing, bills and car payment while recovering because of my contract. There is also an overhead expense contract, which could even pay overhead on your business location. One of my client's annual premium for $1k/mo for a year on her location was just $340.00 (she's a hairstylist). This can be part of that "runway". I paid $42/mo which gave me enough to cover housing and expenses. Obtaining income protection contracts can be very cost effective and provides a shield of protection. This keeps you from having to borrow from family/friends and can keep you independent.

[@YaneckWasiek]

This of course works for coaching etc but this is not the case for many b2b services. They usually have a set budget that they cannot adjust. It’s not a matter of being more desirable or being the premium option so that people can save money to afford it.

[@SunnyLenarduzzi]

It does tend to be a bit of a longer cycle when working with businesses rather than individuals as there are more decision makers in place, but we have seen it work!

[@aminparkar3222]

Damn ur beautiful Eyes😍i was lost in them..Who would even tell you that ur prices are high😂 they will pay extra just to meet you😅😂 I wish i could meet u someday ❤ Very informative Video though..👌👏👏👏

[@SunnyLenarduzzi]

Thank you

[@ecocentrichomestead6783]

There are a lot of people that will say your price is too high, no matter what the price.

[@AprilGMckinley]

Amen!! I need to put this in my everyday life for real . I am so serious. It makes sense. Thank you 🙏🏽 Sunny.

[@TheWealthPrince]

Thank you!!! This is so important and I experience this regularly, people try to low ball you and in the end I'll end up with no money if I lower my prices but they just don't understand the value I'm giving them!

[@anamericanentrepreneur]

I always reply, custom doesn’t come in a box 😁

[@coachnatalie8723]

My experience is the opposite. I got more resistance when my price was a lot cheaper than my competition. The year I increased my price to be 20% more expensive than my closest competitor I increased my client list by 45% in one year. I was then perceived as the best in the industry and I was SHOCKED!!

[@TaraWagner]

Amen! Pricing is never so black and white that one person’s comment should influence your decision! I’ve been in biz for 20 years - with good pricing strategies and bad. Trust me when I say, good pricing (the kind you can feel confident with!) means looking at so many angles. It’s not just about picking a number that excites you. It’s about being a smart business person. (I did a vid on this topic a few months ago too!) Love your strategies Sunny!

[@sityak2000]

One of the worst client I had was a free shoot a good year ago. Shoot was free/collaboration shoot so I could build my portfolio. She was a full one hour late! Didn't share my work nor tagged me and came back to me a year later complaining that she no longer finds the pictures. She thought if I send a Google drive link it will be on her Google from that on. Even tried to ask me to contact Google... Fast forward to this morning. Got a request for a collaboration free shoot by an influencer. Told her about my prices and recommended her some other photographers who might do TFP. Than she asked for a discount. And this is the critical bit! I didn't give her a discount from a 2 hour shoot but offered her an extra hour for free. She is very happy now and we both look forward to the shoot!

[@pat4005]

That is a brilliant way to handle it! Your concept can be applied to many different industries. Thanks for sharing the example.

[@sityak2000]

@@pat4005 Thank you Pat

[@IrvOfficial]

Gems as usual Sunny 💎

[@raymondtendau2749]

Second time on your channel.Even though I'm not a sub.But I must say,you got great content.Well done madam.Much respect.

[@SunnyLenarduzzi]

I appreciate that! Hope you're finding value here

[@DTSupstateNY]

Oh yeah the best is when they say “I have so much work I need done that I can give to you.. riiiiiight just not the money that’s why your house is falling apart

[@SunnyLenarduzzi]

Perspective!

[@candydeca8]

This is so amazing and informative! I really like working with clients that I love instead of those who give headaches. Charging for your worth gives you more reasons to love your business and not stress me out. Thank you for the video

[@DTSupstateNY]

It’s always the cheap customer who also ask you ohh can you look at this and that quick, not only they want a discount they want extra work done, I am now a polite asshole

[@SunnyLenarduzzi]

It's important that a client has enough skin in the game otherwise they likely won't be motivated to do all the work!

[@TheRichMind]

Hey Sunny, my sister recommended your channel a few days back and I feel in love with your content. Thank you. Can you please make a video on how you made your extro and end screen template. TIA.

[@adrij1640]

I don't know why it took me so long to discover you! But now that I have, Sunny, I must say that I love your work! Thanks for what you do. I'll be binge watching your content!

[@OlgaPogozheva]

Yes, as someone from outsource IT industry, I’ve seen it a lot. 🙄 But as a CEO, I’m very strict about it. We cannot go lower than our rates, or we’ll end up broke. You need someone cheaper? You obviously don’t understand our value, and that’s a pity. But I’d rather not work with someone who cannot pay. I’m no charity business, I’ve got salaries to pay. 💴

[@ViiveKaiRebane]

Okay I really hope im gonna remember this because it is gold!!!

[@AlexandraStrambu]

As a freelancer that's just starting out this really resonated with me. I'm always hesitant to give a price that resembles my worth because I don't want to lose the client. So far it's worked all but one time though! But I did get completely ghosted by a client once after giving them my cost🙄

[@Jessebowyer]

Alexandra Strambu Very Very normal! Most of them aren’t ready to pay the price ...but hey! Keep your head high and move on to the next one... Volume will bring the right ones!

[@pat4005]

And don’t forget, they are not actually a client until you have contracted to work with them and/or money has exchanged hands. Until then, they are just a person interested in your product or services.

[@CrystalDatingCoach]

YOU ARE THE BEST! I'm new here but if there was a contest. The Best #youtuber it would be you! Your REAL and being Gorgeous is a Plus! Your American fan in Milan! 🇺🇲🇨🇮💋