Super vintage!

[@c3r1c38]

A few things: 1. The manual has some cool details about this plug-in. The UA manuals are always a good read. 2. The UA forums has a thread where a lot of detail, history and pictures are posted about the restoration work done to be able make this plug-in. 3. This is not a convo or IR reverb. Yes, it uses some techniques from those methods, but that's not all there is to it. There is mic emulation code and room emulation code also going on. 4. About the door opening, there are some plug-ins that can take a while to load (AKG-BX20, Capital Chambers, Hitsville Reverb) so UA uses a flashing light/open door to let you know that it's still loading. When the door closes you know the plug-in has started processing audio with the new settings.

[@anthonymetcalf660]

That's really impressive

[@TheSonorabob]

Thank you for the details really cool. I love capitol chambers and abbey rooms. They’re in my session template. I can’t wait to take this one for a spin.

[@mr_whyy]

You should work for them, sales department and customer service 😁

[@miquelmarti6537]

In Pisa, Italy there is a cilindrical building made of marble called Battistero di San Giovanni. There lays the longest natural reverb I ever heard. It was so long there was a sign begging visitors not to clap their hands. I was so impressed that I can perfectly remember its sound even 10 years after. I wish I would find an IR of that place.

[@MPHORROCKS]

Yes, I've been there! Il Duomo .. maybe? You can build up harmonies if you sing in it.

[@Auldhelm]

It would be great if you could swap out the door to see if it changes the tone - or choose different engineers to swap out the mic

[@stephanerancourt7188]

🙄 lol

[@pedromaiz88]

I wonder what it would be like to hear how this would sound without golden ears. Just out of curiosity. It might help me understand why other mixes always sound so bad.. 😂

[@julianhigginson5946]

Excellent they really missed out on that lol.

[@entoine87]

the door remains opened until the IRs are fully loaded, not long on the native versions but a little longuer on the uad version

[@Anonymous-mn3td]

Almost made me spit out my coffee lol

[@lisan_al-ghaib]

This thing just sounds so good. It sounds "correct", it's so hard to describe lol

[@schipbreukeling]

Gezellig

[@jeromejamies3641]

I would say hesslihk "The opposite of convolution reverb is real reverb!" lol

[@truegent68]

I know just what you mean, it just sounds right

[@ethangregorymusic]

Wow this sounds SO natural, and definitely gives a vintage feel to the sound. So much variation to what you can achieve. I do think the UI is a bit much but it's also kind of cute. Will definitely be checking this out.

[@Robster881]

This sounds really nice - I was vibing hard to the jazz with the reverb.

[@PhatLvis]

"Ville" is a common English sufix meaning city ot town, etc.. Related to the word "village". Motown nicknamed Hitsville - the city (or place, generally) where hits are made.

[@guydorcival5144]

Ville is the french name for town

[@lucienlachance9604]

It’s absolutly Hitsville with ville like town in french. Like Histville U.K by The Clash (Sandinista album)

[@rsutin]

UA did the same thing with the Capitol Chambers. Fascinating classic reverb sound that we all know from the Frank Sinatra/Nelson Riddle sessions and many more.

[@philmassey931]

Think door opening is a recalculation indicator, the same as Capital Chambers

[@AudiomoeTV]

I’ve been using this for a few weeks and it’s magical….so smooth and natural…especially on snares and percussion

[@JBrm]

Man I love the UAudio room simulations. The Sound City is incredible too!

[@LondonSteveLee]

The opening of the door is an indicator that processing is still taking place to model the new parameters. This is why you should not automate mic movement etc. of this reverb in real time as the results will be unpredictable. On UAD hardware you'll see it takes longer for the door to close as the parameter calculations take LONGER on the UAD SHARC hardware than they do in native (Spark) on a fast machine. (PS it's the same deal when you see the blinking bar under the the chamber name - it's calculating and the changed reverb profile is not live yet)

[@UniversalAudio]

Someone's been reading the manual!!😀

[@btcruiser]

I've had signal analysis classes and it is amazing that a system's transfer function (input vs. output) can be fully characterized by an impulse response - but - the system must be linear and time invariant (LTI). I'm sure every physical space is not 100% linear to sound impulses, but the non-linearity must be small enough that it works for the most part.

[@musicproductionbrauns2594]

kinda one of the best reverb sounds, ive heard in plugins

[@Commerzkrankertyp]

Gesellig! it sounds like a big comfy place where people gather to listen

[@RomainMcRoger]

The Ocean Way Studios plugin sounds really great too ! That one is just good, it sounds very natural.

[@PuRe_AdDicT]

The door being open is a sign that the impulse response is being changed, it is not completely loaded until the door closes. It's a load time, Capitol Chambers has a similar light also.

[@LondonSteveLee]

Not just loading - calculating a new dynamic reverb model based on your slider positions. You'll notice the lag is much less on a fast PC on Spark than making the same change on UAD2 Hardware where the calculations take much longer than on a modern PC or Mac. I presume this (clever) approach is due to memory constraints on the UAD2 hardware.

[@OfficialStevenCravis]

GREAT video. Can you link the jazz trio artist name in the description? I want to get it, but are UA plugins only compatible with UA hardware?

[@jackduxburymusic]

Great track right?! 42nd Street Shuffle - Rikard From ✊

[@englishoakrecording]

Through UA Spark, their subscription service, a select few of the plug-ins run natively off your computer without UA hardware. Hitsville Reverb is included!

[@2beornot2bable]

Since you asked, The 'ville, in Hitsville would be pronounced like vil in villain. Rhymes with pill, or hill. The door indicates the time it takes for the different adjustments to become ready to interact with. It's great to hear gezellig used when discussing a reverb's ambiance. "Opposite of convolution...", I think algorithmic is the term you're referring to. Curious if you've worked with some of LiquidSonics' reverbs. They have some cool technology for allowing modifying and interacting with convolution reverbs.

[@musictech85]

Born and raised in Detroit. Lived walking distance from Hitsville for a while. Plug-in sounds nice but I've already got plenty of convolution reverbs.

[@JohnBassarcticsoundstudios]

I love this plugin The best I have heard so far. 15 days free

[@GoodmanRecordingsTokyo]

I've been using this along with the Hitsville EQ for the past week. As someone who's been chasing the motown sound (I have the Acme Motown DI box which I hiiiiiighly recommend!), I love these. I tracked a band yesterday and put it on, but but they said, "we want a modern heavy sound." Understandable, so I won't use it for them. As a producer, the hardest thing about this plugin is that I have to refrain from using it on clients who want a modern sound.

[@joost3783]

uad really got their chambers down. I got the capitol, and it's such a lush and amazing sounding reverb. It eats up a quarter of my dsp though, which is why I often record it like a real chamber from the bad aux with the vocal, also has the interesting side effect of being more different to the vocal, because the vocal gets treated differently than the reverb.

[@rossbalch]

IK have a couple of nice studio reverbs too, with different positions in the room, love using em to create a sense of depth and shared space.

[@pulsemaps]

According to UA's website, I don't think they used traditional convolution but rather a "proprietary Dynamic Room Modeling technology, an exclusive combination of physical modeling and advanced measurement techniques." Not sure what that means

[@jackduxburymusic]

For anyone interested…the “Demo” track is called 42nd Street Shuffle by Rikard From. Great video mate - thank you 🙏

[@nonameforareason]

Thank You Soooo MUCH! Yes, it's a great video; except that he's saying this is „Sandstorm“ by Darude, a famous electro/techno track. I don't know why he leads people into a completely wrong direction since i'm sure MANY people would LOVE this „demo“ track!!!😅

[@llooaka]

@@nonameforareason It's a meme lol

[@BullyMaguire4ever]

@@nonameforareason he used to use Sandstorm for every video, so I think that’s the joke.

[@michaelwitcher9565]

@@nonameforareason Thanks!

[@commonoctopusmusic]

It sounds amazing on the track you used, and I'm definitely gonna check it out. I really wanna hear it on vocals

[@lassorb4752]

This sounds AAAAAAAMAAAAAAZIIIIIING im seriously blown away over how good this sounds 🤯

[@raphlasne]

Very natural and smooth sounding reverb.

[@danielsalinas9124]

I wonder how it compares to the Abbey Road chambers, which is my favorite. it sounds natural and you can manually set the left/right delay to get width

[@garykramermusic]

I was skeptical but this plugin does have a certain vibe that just works. Great reference track by the way!

[@arturflor]

From the user manual: "Hitsville Reverb Chambers is neither a general impulse response (IR) convolution reverb nor a typical algorithmic reverb. Instead, Hitsville Reverb Chambers utilizes Universal Audio’s breakthrough hybrid technologies, combining expertly sampled impulse responses with advanced algorithmic DSP techniques. "

[@erikhausler6858]

Nice. If it’s the same as for Capitol Chambers, the door’s open while your cpu computes, the door closing to indicate that the new setting is loaded.

[@johnnyrenfield]

Love this plugin because it hits so close to home, hits-ville let us know when you're in town, The Class Fives can show you around 🤘💀🔥

[@TeddyLeppard]

It should be possible at some point to feed an image into a machine learning system and it will automatically generate a mathematically correct impulse response based completely on the image input.

[@dshangal]

Interesting thought indeed

[@truegent68]

One of the best sounding reverbs I've heard, I've gotta add this to my list

[@LoveItDirtyOffroad]

Yes, down the road from where i grew up.

[@BeauStephenson]

This is so beautiful sounding. I love it.

[@bigfamsmusic]

It sounds gorgeous

[@Birdkokane]

why do you (always)use a completed track for the effects to test/try? in a mix scenario you would want to try to use it on a part of a track / piece of the mix that needs to be enhanced? in other words: effects are not applicable to fixed tracks or are they?

[@LondonSteveLee]

UAD Reverbs - love or loathe the hardware platform - they always amaze and delight.

[@co00okies]

Sounds good. It helps that the track you used is absolute fire.

[@skaterock71]

You forgot to say "Let's get started!"

[@liamfitzgerald7528]

I loved today's "Sandstorm"! Where can I find it for myself?

[@liamfitzgerald7528]

Also, I've always wanted to ask an expert the following question. On an actual chamber reverb, wouldn't the send signal picked up by the microphone be a mix of the dry and wet signal? Not the 100% wet we are all told we should be using on our sends to plugins like Valhalla Room?

[@DogBoots77]

Rikard From - 42nd Street Shuffle

[@liamfitzgerald7528]

@@DogBoots77 Thank You! I found it!

[@m.o.n.d.e.g.r.e.e.n]

this version of sandstorm is so good. congrats darude

[@J-DUB-F1]

I remember you once commenting, "harry potter business going on here". That might apply here?, it's spooky how accurately it captures what we're seeing. It proves not all convolutions are the same........this is exceptional!

[@GaragebandandBeyond]

Let's go there together!

[@rogercabo5545]

I think the rooms needs an option to have different "oud behang" to have more gezelligheid😊

[@JosBlomsma]

And maybe the option to place a table with a gezellig kleedje in the corner

[@menintears]

Also, the addition of oma’s staanlamp would be great to add to the vintage vibe

[@scotteepunk]

It's Hitsville like Nashville, Tennessee and you also need to go to Nashville to take a tour of Blackbird studio and the Quonset Hut studio in Music row where all the labels are located.

[@MichalSieczko]

sound great! what is the track that you used? I couldnt find it...

[@mofateam1]

at this price i would like to know if other convolution reverbs can keep up with that lovely sound....

[@cURLybOi]

the open door correlates with the room selector blinkink. i think they are indicating that the plugin is waiting for you to stop moving sliders before the changes take effect

[@LondonSteveLee]

Not just for you to stop moving sliders - the lag after you've stopped moving them while the new reverb parameters are calculated - Hitsville builds a new model dynamically every time you change something - this is to avoid needing a huge amount of memory to hold every iteration of parameters, memory which is simply not available on the UAD SHARC hardware.

[@cURLybOi]

@@LondonSteveLee thanks for the tech explanation :)

[@jmoemorris4133]

The EQ you just did a video on (the Kazrog EQ) was one of the units that was used in the same studio that helped shape that Motown sound.

[@xircle]

I'm looking for the Jazz track but it's not coming up. The only song titled "Sandstorm" by Darude I find is a techno track. Never mind found it! "42nd Street Shuffle" by Rikard From

[@RudeRecording]

Hello from Detroit MI USA! I've been there and taken the tour. A couple of my mentors were engineers there. Part of the tour is a demo of the live chamber that's actually in the attic of the house. As pointed out elsewhere, this was Berry Gordy's home studio. When you hear it it is without a doubt the sound of Motown. I wish that this program was available as just a VST that didn't require dedicated hardware. I am aware that IR's are also available for Altiverb by Audio Ease but again it's a very expensive plugin. I did try to get some IR's That could be used with other convolution reverbs [like ReaVerb] from one of my mentors that recently passed but there were licensing issues. Back in the 70's, I worked at Artie Fields Studio that had an entire empty theater as a stereo live chamber. It had 2 Altec VOT's on the stage and 2 EV 664's out in the audience. In order to adjust you had to go move the mics. There were tape marks on the floor where most of the house engineers preferred the mics. Because the studio was on a main thoroughfare and was located next to a fire station, there was always the chance of street noise leaking into the live chamber. Many masters were ruined. I do have the Waves version of the Abby Road Live Chambers and I find them useful. BTW: Impulse Responses can also be done by sweep tone.

[@jeffblack5024]

It’s available as a VST now, but you probably already know.

[@EnergyzerTV]

the Spark bundle being just 1$ right now for BF. this is gonna see a lot of fun use in my studio I can tell (and the 1176!)

[@expresswayrecords7306]

I live in Detroit. It’s pronounced Hits-vill. The house/studio is a museum now and you can tour the whole place. Come visit!

[@JTPiano2011]

Hits “ville” like hill with a “v”

[@amazeus1980]

I have Capitol Chambers reverb. Door is open when plugin still loads algorithm…or impulse.

[@musicproductionbrauns2594]

a small thing i like ist that the dry mix scale not 0 - 50 - 100 its 0 - 15 - 100 , definitly more fitting for reverb in my opinion

[@kellyblack2010]

As a longtime fan of Motown and as an African American I can tell you that Motown to us … it like abbey road and this and the Eq they have from hitsvile is a vintage production engineer’s wet dream lol. Because basically the team berry gordy put together back then basically was the original “bedroom producers” he took 2 story flat and made one the most iconic studios in American history… so much so that it’s a museum now… since Motown relocated to L.A. around 1971 … I’d love to try these plug-ins

[@peterheinen6110]

How this compare to the Waves Abbey Road Chambers? I love that one, but it's so heavy on the CPU...

[@ProAudioLessons]

I actually prefer the Hitsville to the Capitol Chambers plugin. Another added bonus is the Hitsville takes far less DSP than Capitol Chambers. Pair that with the fact that you do not need to be connected to your UAD hardware to run it and that is why this new Hitsville is the winner in my mind.

[@GRedit1000]

Love the sound, but you need to be connected to the internet and that's a no go for me. I have the subscription at the moment but will not keep it once it expires. Even Adobe gives you a couple of days without connection to use their stuff if your internet is f***ed.

[@ProAudioLessons]

@@GRedit1000 Oh wow, I didn’t realize that. Yeah, I can see how that would be a deal breaker for some people. That doesn’t effect me so much, but that does seem less than ideal for certain folks. I don’t know why they just don’t integrate an iLok type authentication system. Then you could run the Spark plugins without an internet connection and without being connected to your Apollo interface. I refuse to use LUNA for that very reason. I hate the fact that I can’t open a session on the go because I am not hooked up. That’s a deal breaker for me.

[@jeffshirkey3085]

As soon as you enabled the plug-in, my jaw pretty much dropped like yours did. "Done." I'm not an engineer or producer, but I know what I like. And that sounded so great with that particular track. Jazz at Hitsville, USA. Whodathunk it?

[@loganbuck17]

I believe the open door is to let you know the new settings you just put in are "loading" like the capitol chamber plugin

[@st33Npuist]

just leaking the reflections, that simple

[@alainjulot3490]

Please which one is the best on vocals: capital chambers or Hitsville?

[@Left2See]

Whatever they did to make this plug-in. It works like a charm. This reverb sounds so good.

[@Newmediasupply]

Gezellig = cozy. Dutch guy here as well, but living in Northern Ireland.

[@danmillward7358]

While they where there why didnt they take an impluse of the room itself??

[@johanostman]

What's the band? Beautiful playing

[@ScottCervelo]

But does the reverb change when the door is opened?

[@aasmundr]

Love convolution reverb! When ever im doing a location recording i allways capture ir's if practically possible. Use it alot in my mixes. A short ir to give realism together with other algorithmic reverbs is allways nice

[@DavidMorley]

Not often that a plug in impresses me. This sounds excellent!

[@hopetownsound]

I believe the waves IR has a very famous club from New York City, called the bottom line, which no longer exists, and the club tonic, started by John Zorn. It also has radio city music Hall. I did a stereo recording from the mix position when I mixed a show there in 2005 and was able to compare the impulse to my recording. I got a more impressive product using impulse lol. I was able to do the same thing with the Royal Swedish opera House in Stockholm, altiverb has that one. IRs are nice in simple arrangements. not as much in busy ones.

[@rowegardner9673]

Seriously the best sounding reverb… maybe ever??

[@kmac.]

Here's the thing about reverb: it's great! This one no exception!

[@michaelkatgerman168]

Interesting and Fun. If I want to listen to music and whether it's on a beach with a cheap boom box, it's a party. But if i am depressed and put on some heavy music it can give it a Zen moment. My point is that it has to be in harmony whether it's an expensive echo VST or a free one I don't hear THAT at the time. But when you make a mix, everything should be good no matter what device you play it on . Feeling and Dynamics is the most important thing fore me. Small details make it better but how far should you go and how many VST's do we need 🤔 Greets MiKa

[@someoneontheweb4303]

'Gezellig and not so Gezellig' Cracked me up haha.

[@paulwhittakermusic]

Wow - the track is fabulous!

[@paulwhittakermusic]

Is it available?

[@TomasHradckyComposer]

Definitely not Sandstorm by Darude at least from my lookup. Maybe this is an inside joke as that lookup was an electronic track. To bad. Very nice piece of music.

[@threatnique]

42nd street Shuffle

[@threatnique]

@@TomasHradckyComposer 42nd street Shuffle

[@TomasHradckyComposer]

@@threatnique Many thanks.

[@guidosc3470]

You HAVE to look at Capitol Chambers by UA

[@32herz]

ok this sounds reeeeaally nice

[@dshangal]

The idea of IR and the conservation of spaces or the caption in time got me really going thoughtwise. Thanks :)

[@hyperluminalreality1]

Mary Wells My Guy ending with the finger snaps has the best showcase of that concrete room in my opinion. Don't know which chamber they used. I always thought they had just one up there. The My Guy ending finger snaps really highlight the reverb at Motown Detroit.

[@matthewpublikum3114]

If changing the different settings causes a constant change in cpu, then parts of it is programmatic

[@Slitter_the_Dubstep]

Well- i think that convolution reverbs can be very nice but it cam be frustrating when youve been working a lot with algorhythmic Reverbs like the ones from valhalla, and you KNOW wich parametres you would have ti tweak in order to get the EXACT reverb sound that youre looking for, but you cant, because with Convolution reverbs you always end up being limited by the IRs. They truly both have their advantages for sure but- Idk.... A plugin like the one that you showed in this video just makes me feel frustrated, because what if i wanted more dampening in the sound that the reverb gives me? Or what if i wanted the same character that the reverb brings, but i want like a CRAZY long reverb trail for special effects and stuff? This plugin DOES seem pretty versitile, yea, and the UI is very neat but wouldnt it be cool if could use the same interface to dial in my reverb sound for a different room? I do love the gesellig sound of this reverb but i just feel a tiny bit too limited.

[@anthonyman8008]

Low/High pass filters? Filters filter things out/through. So in the audio world, does a high pass block or allow high freq?

[@Swiftopher755]

Allows

[@Swiftopher755]

Basically hi pass let's the highs pass through and cuts the lows if that makes sense

[@anthonyman8008]

@@Swiftopher755 perfect, thank you

[@JTPiano2011]

None shall HighPass without answering three questions first

[@bananermat3798]

Is the word you used the same as "koselig"? Norwegian for "cozy", but also so much more than that.

[@MKD371]

I agree, needing to open the door and then we get a bright light getting in the way each time, is a bit overkill.

[@danabarnes4751]

What was that Dutch term and what does it mean? Love your work. 🤓

[@anthonymetcalf660]

I prefer knobs and buttons, but this plugin seems awesome and sounds great.

[@tru7hhimself]

so your gezellig ist equivalent to our gmiadlich?

[@DavidRosario69]

On my system, Ocean Way takes quite a bit of DSP (have the PCIe DUO card), so I'm apprehensive about this. I suppose I can try the 14 day trial.

[@UniversalAudio]

It's the same.

[@Rolotrealanis]

You can always use the UADx native one.

[@paultaithelegendnguyen8891]

I've got all the UAD's fx plugins and have unlimited choice for mixing.

[@lisauzanas3815]

This sounds beautiful! So warm! I want to visit Hittsville too! The UAD hittsville EQ is really nice! They offer it as part of the subscription which is nice. I usually don't like subscriptions but.... the uad has so many good things. I find reverb fascinating. There are so many different sounds you can get and i think impulse responses are fun. I'm wokring on a classical project using a response from a church in the netherlands.

[@LBJedi]

I’ve been there, and it’s INCREDIBLE!

[@driesketels805]

Sounds beautiful! Thank you for reviewing!

[@miquelmarti6537]

you meaned geselij or gezellig?

[@tekis0]

I’d like to check this out, but I can’t afford it right now. I have plenty of reverbs atm…

[@johnellers]

Gezellige review! Greetings from Rotterdam

[@troeteimarsch]

Is there really a need for another reverb, given that Altiverb exists?

[@UniversalAudio]

yes there is. :)

[@PaulChabot]

Impulse response is what it is, so I think it was good to capture that space, or really any space, However, I feel if they had the time to do the door thing, they had time to make the sound of the plugin better... or make the door do something... like take impulses with the door open and let your leave it open closed or half way...