Supermarket Simulator Mobile: Why is it so popular? Start your own Supermarket now! (

Supermarket Manager Simulator is a game developed by Digital Melody that has gained popularity and shot up the download charts. It is a hyper-casual game where players manage a #supermarket, stocking shelves, pricing items, and serving customers. The game has a first-person perspective and includes mini-games like checking out customers and managing inventory. The company behind the game, Digital Melody, is a small Polish company known for developing playable mobile games.
This is no BS gaming podcast 2.5 gamers session #109. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠
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Agenda
00:00 Epic Intro
02:59 Supermarket Manager Simulator's Rise in Popularity
07:42 Product Deep Dive: Gameplay and Features
11:28 Optimizing Gameplay in Supermarket Manager Simulator
25:17 Enhancing the Metagame
28:38 Expanding Advertising Reach
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Matej Lancaric
User Acquisition & Creatives Consultant
⁠lancaric.me
Felix Braberg
Ad monetization consultant
⁠www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠ / jakubremiar
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Takeaways
Supermarket Manager Simulator is a hyper-casual game where players manage a supermarket.
The game includes mini-games like checking out customers and managing inventory.
Digital Melody, the company behind the game, is a small Polish company known for developing playable mobile games.
The game monetizes through rewarded videos and interstitial ads, but it is considered under-monetized. Consider adding banner ads and reducing cooldown times for interstitial ads to increase ad revenue.
Focus on improving the depth of the game's metagame to provide players with more long-term goals.
Explore running iOS campaigns and utilizing TikTok for advertising
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[@aauramotherwolfgaming3705]

Are we supposed to be hiring a cashier daily? Seems like I'm having to and it's frustrating

[@2.5gamers]

Totally frustrating 😅

[@havoc986]

There is a game similar to pc version it's just called supermarket simulator not manager

[@vitorhugoferreira9559]

The game is famous like this due to a trend with the steam game, youtubers and streamers are doing a lot of videos on it, thats why its popular while still being SHITE

[@2.5gamers]

Oh yeah, its a copy of a steam game that made 2 mil in a month. Not bad