SUPREME: 14 Things You didn't know about Supreme (2020)

[@ShredzShop]

What's the dumbest thing you've ever seen Supreme make? AND Whats the dopest thing Supreme has ever made?

[@th3b1ackd3ath]

i always thought the supreme sperm and blood items were dumb. Dopest item is the Nike SB jacket. Found Out about ya'll not that long ago ,love the content Support Your Local SkateShops

[@ShredzShop]

@@th3b1ackd3ath Glad you enjoy! Lots of new stuff coming!

[@ShredzShop]

@El Bz We talked about it last week. I think Vans is working on a couple things and they are going to be way better and more in depth than anything we could do. So I feel like it's better to let them honor his legacy with some really in depth stuff on his career and achievements. I'm thinking they are going to release a "Loveletters To Grosso" with a ton of old footage and ads.

[@tibowze4209]

dumb shit : leopard boxers

[@skinnymatt64]

Dumbest: t shirts , Dopest; when they make like a tree and leaf the skate industry

[@uh-oh5324]

I wanna see Supreme do a collab with fake supreme.

[@ShredzShop]

😂😝😂

[@allthtrmns12]

Soup-reme

[@sheaskateboarding]

It be dope if they gave back to the community.I tried looking up if they have built skateparks or sponsored skate events, but I couldn't find anything.

[@ShredzShop]

That’s true. Again, that’s why you’ve gotta support your local Skateshop!! 👊🏻👊🏻

[@spek-27]

The original owners sold it, so skaters don't even own it anymore. So yeah, it's NEVER going back to the way it was.

[@ls.c.5682]

They made a donation for the Southbank restoration in London, along with Palace.

[@davidboyer3667]

Does this mean that by shopping supreme we're funding war supplies through the Carlyle group

[@melm4251]

yeah, in fact the carlyle group subsidiaries produce the gas canisters currently choking American protesters

[@Unknwnbb]

mel m and they support trumps campaign and racists/kkk groups. Hate to see it but peace to all and stay safe

[@joemama9257]

Not anymore

[@sirchadiusmaximusiii]

I always used to see people (non skaters) camped out waiting for new products as I was busy shredding down the street. Irony at its best.

[@mattpaul8144]

Best content, and online marketing of any skateboard shop. Keep doing what you're doing! Respect

[@ShredzShop]

Damn, thanks for the kind words Matt! 🙌🙏

[@snellularr5912]

Supreme is essentially nothing. Maybe it was cool in the start for what it was but as it is now, it is flat out stupid

[@salami8252]

Hey man, good video, but maybe try adding background music? Just a suggestion lol

[@Jmurillo210]

That escalated quickly in the end lol

[@underthebridge3323]

Really wish this was more about the skaters

[@anthonywandowicz8084]

So surpreme just rips other designs off and does collaborations with iconic companies. Kind of weak

[@spek-27]

I'm in my 40's, so I remember back in the 90's when Supreme was just a local skate shop and pretty much only skaters and underground hip hop heads knew about it. And regular people could actually just go into the store and buy things. Before there were lines around the block. Without trying to sound like a bitter old man, it's super corny now. It's gotten the farthest away that it can be from where it started with it's original base of supporters. It's just a bunch of hypebeasts and kids with rich parents who wear it. The majority of people wearing it now don't even know it's a skate brand. They started out as such a dope brand too. Oh, and how do you mispronounce Stussy and then pronounce it correctly like 20 seconds later?? And do all Canadians say the word "collab" incorrectly??

[@mattpaul8144]

I agree with your point Supreme has gone downhill in its' branding itself as a purist skateboard company, that is now mostly worn by Hypebeasts and Flippers. From another perspective, they've taken themselves from a niche NY skateboard shop with a small market to a global name, that people line up for, almost like Apple or luxury designer brands. That success is pure marketing genius. Yourself or I might not agree with this decision as consumers, but that's made them wildly successful. How dare those knuckle-dragging Canadians mispronounce slang that American-English speakers, clearly the center of the universe, made up. They're a bunch of losers if you ask me, lol.

[@spek-27]

@@mattpaul8144 Yeah, I can't hate on anyone for having a successful business. It's the type of people who wear it now that bothers me more than anything. They have absolutely no connection to it. Most of them don't even know it started as a skate shop. And in a couple of years they won't even be wearing it anymore and they'll move on to the next popular brand. And I was just joking about the way Canadians talk. I hope nobody thinks I was being serious. LOL

[@mattpaul8144]

@@spek-27 Agreed, and no I didn't take you seriously just had to give you shit for it as a Canadian ahahha

[@sevenseven442]

U didn’t include the “money gun”😜

[@ian_davidson]

Never dug the supreme scene, good skate vids but always felt cheap to me ironically.

[@SanDiego_VDubLife]

Jaaas. Hella funny. Thanks for breaking this all down for me. Now I don’t have to waste my time looking all this shit up. Supreme sounds like it was artificial from day one. I knew there was a reason I wasn’t feeling this brand. Now I feel better not buying into their garbage. That artist lady must be loving it.

[@rustyd3817]

People who say co lab instead of collab is annoying

[@eyouelalemayehu3844]

love your videos!!!! keep up the nice work!

[@RATsnak3]

The dumbest is probably everything that had nothing to do with skateboarding, they’re supposed to be a skate brand but they really aren’t anymore. I can’t even narrow the dumbest down to one or two things.

[@ShredzShop]

Part of me agrees, but I also love their videos. As long as Strobeck is there, and the team is good, I'll be fan. You won't see me buying anything from them other than video though XD . In terms of wearing shop gear I'll stick to local shops only!

[@MiniMight]

Idk why people say supreme isn't skate anymore, they literally have a team and recently put out a video. It's just that they do a lot of wacky shit to troll the hypebeasts that buy their products, which ironically, triggers their skate audience and makes them think they're selling out

[@RATsnak3]

MiniMight being part of a culture and taking advantage of it to sell shit are two very different things and they’ve crossed that line way too many times. Also the fact that the majority of their sales are to people who don’t skate or who don’t even know they’re a skate brand makes them pretty instantly not a skate brand. They just sell whatever sells. Absolutely anything. Skateboarding doesn’t matter anymore to supreme, like it’s some kinda side gig. It’s just about maintaining their brand recognition and selling random stuff now.

[@RATsnak3]

MiniMight and they ARE selling out. literally and figuratively. It doesn’t take a genius or a skater to recognize that. Ask anyone who isn’t a hypebeast what supreme is and they’ll probably tell you its a fu*king fashion brand or some dumb sh*t like that. It’s become completely unrecognizable from how skate brands are supposed to operate. If they weren’t selling bricks with their logo on it I might think differently.

[@MiniMight]

@@RATsnak3 theyre literally just doing wacky and trolly shit that you'd expect a skate brand, a brand from the scene heavily associated with punk rock, a scene that also loves to poke fun at shit. It's usually skaters that really know supreme is still a skate brand, the general public and hypebeasts think it's a fashion brand. They still heavily push skate culture and treat their shops like actual skate shops. Just because they're not extreme and a core skate brand doesn't mean they're selling out. Even their shop employees are usually skaters. At least that's how it is here in LA

[@christopherrobinson9690]

Whoa! I just thought a meeting during the attack? Or more a weapons demo to the buyers?! A demonstration of a high tech weapon with front row seats!! Oh shit!!

[@samiteitzel7031]

Never knew that the Kermit x Supreme was a legit thing😆🐸

[@KangimooI]

wish most people still knew supreme is a skate brand

[@KangimooI]

@El Bz supreme has a skate team and stilll realises skate videos by william strobeck

[@KangimooI]

in the descriiption of william strobecks videos, it sayys "A video for supreme"

[@KangimooI]

El Bz supreme still makes skateboarding decks and colabs with skate companies though

[@KangimooI]

El Bz yeah that’s true tho. my friends skating one right now. Has a nice feel, but it’s not durable. it’s unfortunate what happened to them. But, they still have bowls inside their shops so that’s sick

[@theskateway4888]

hey man great content! greetings from Argentina

[@ShredzShop]

Glad you enjoyed!! Whoa, Rad to see people tuning in from all over the world!! Argentina is definitely on my list of places to do a skate trip! 🙌🏻

[@rustyd3817]

Supreme doesn’t do anything original all their designs is based from something else and they just put their name on random shit

[@gaberioux6244]

Is this a repost

[@ShredzShop]

Yea, we let it out in a different format 6 months back and it didn't get any views, then repackaged it to our "14 Things" format as we're slowly learning this KZbin game!

[@wizard9027]

damn barbara is fucking savage in her quote no fucking cap, also ended laughing s hard my fucking neighbors knocked on the door lmfao.

[@ShredzShop]

😂👊🏻

[@gustenanderssonmichel347]

Please do a video like this but about FA/hockey

[@ShredzShop]

Soon!!

[@gustenanderssonmichel347]

Shredz Shop najs

[@Mystninja]

Supreme needs to do a colab with pizza.

[@epiclyskateredhawk2290]

I think they collab with powell too it's fresh af

[@robweissman5952]

Man, $2000 a month in 94?... I don't think you could rent a closet for 2k, in THAT neighborhood today.

[@brandona230]

do one of these videos for Word Industries

[@JonasPolsky]

World up

[@JerryRiceBall]

They didn’t collaborate with “The Sopranos” they just ripped off the show logo.

[@TheReal_DeanD]

Does anyone actually skate their Supreme decks? By me I only see Supreme decks for sale on the OfferUp and other secondary markets.

[@justterrell956]

I do, i have 2 that I kept on the wall with my other decks I like too much. “The Killer” board and the recent “Aeiral” deck.

[@TheReal_DeanD]

@@justterrell956 Great to hear man. Great to hear. It really does seem like in my area all the Supreme decks are just trying to be flipped.

[@XopherRobinson]

In the early 1990's, Powell Peralta released an add with Ray Barbee, Steve Siaz, and crew at an old time gas station. It was entitled Supreme. I swear they even used that red and white lettering. I later buy PP Supreme shirts. All this time I thought Supreme Skateboards had something to do with Powell. I wish this would have been addressed in the video.....even though it may only exist in my head. 🤣

[@ShredzShop]

They did! The supreme crew claims they got the logo from Barb still though 🤷🏻‍♂️

[@tommitwelvetreez]

Remember when you wore supreme before it was in the mall🤓

[@BostonsF1nest]

They should do a Barbara Kruger photo T and put that quote on the back 😂

[@brandonk8403]

Supreme is whack Support ur local Skate Shop

[@shimes424]

"WANT IT. NEED IT. BUY IT." Barbera Kruger is my spirit animal

[@grennek]

Where can I watch the movie?

[@oscpert4175]

I’m a drummer and I’ve always wanted the supreme X pearl collaboration drum set but holy fuck those resale prices are off the fucking roof

[@JAMESDEAN-bc6qk]

Dumbest is the Supreme brick or Supreme Oreos hahah Dopest is the boxing gloves or the Supreme tagging markers.

[@stevebishop420]

They had a snap on collab tool box last week that was pretty damn cool

[@creightonvisual]

Supreme is gnarly! So crazy that they started as a small skate shop and grew into a billion dollar brand...

[@SgtStarSlayer]

supreme store in Vancouver Canada, supreme getting supreme good one.

[@rutlandcitybikes9729]

That was great!! I dug the deep info of some of Americas games... I love Canada!!

[@juanmunoz3172]

5:44 “Jordan elephant Nikes”

[@noahh2338]

I knew I hated supreme, but now I know more reasons why..

[@brianmclendon1647]

Once it blows up it’s over, it will be like Pac Sun or some shit when there is a supreme store in every major city in America or it could be like the Vans stores which are rad, but it won’t be special anymore.

[@rotaryjunkie9502]

Before I even watch this video, as a skater from the 90s. I always understood that Supreme was a skate shop in New York. Pretty sure I had seen Zarred Bassett visit the shop in a Zoo York dvd, Skate Maps. Now, let's see if I'm right.

[@rotaryjunkie9502]

I was close, had no idea it actually was a clothing deal. Thought it was just a local skate shop. Pretty cool. Keep up all the hard work. Love your uploads.

[@ramseybones2635]

the sf store already opened I skated by it a few times

[@williamallison5222]

Amazing videos !

[@happyhappyjoyjoy6563]

damn, i have been watching you for a bit now, loving the videos, i didnt realise you were in cochrane.. i am in Red Deer! cheers

[@ShredzShop]

Rad! I used to live in Red Deer for a while! Great spot! Industry shop & DOSE Coffee both rule!!

[@happyhappyjoyjoy6563]

@@ShredzShop hellll yeah!

[@johansilva5612]

reupload?

[@ShredzShop]

Yea we re-formatted it to fit the “14 things” video style! We’re slowly learning how to do this KZbin stuff! 😝

[@topramen3795]

@3:38 that’s the sound of a pulsar (black shirt, grey lines)

[@drewglue]

This video should have been made 3 years ago. Shout out to the parents of the wealthy hype beast kids that used to call me poor because my vans were always fucked from skating.

[@roberthartmann782]

I don't know if u remember "who skates" I believe it was made in southern Maine.. but was a short lived company.. like a one hit wonder in music..

[@jonmccormick8683]

I just bought the Supreme velcro patch and use it on everything.

[@kingrey3528]

You forgot supreme spitfire wheels

[@Jingusmodestopplayin]

That sheff g beat😂

[@jeff_desir]

Supreme is far from cool, people need to support genuine skater owned brands, Supreme is basically just a culture vulture brand in my opinion. Thanks for these brands series, much appreciated! Much love from Ottawa.

[@trevorjones4854]

Love the videos. Hate how you say collab.

[@joaopinho1434]

How u can't talk about Harry jumonji the first skater from sup

[@hankwilliams5747]

These videos are awesome..the into/outro music is almost unbearable

[@ShredzShop]

Weird, we have lots of people asking what song it is.

[@hankwilliams5747]

@@ShredzShop not so much the song, but its twice as loud as the rest of the video. constantly adjusting volume when watching back to back ...maybe its just me. i do really enjoy these videos, thank you!

[@danielwilson6529]

Next ones opening in Mogadishu

[@masoudshairzadeh6820]

WTF 2000$ RENT BACK IN THE 90s, I dont wanna know how much it costs now.

[@R1SKYB1Z]

Also what happened to Tos Papas ft The Hawk video?

[@madLphnt]

I had a supreme reversible purple polka dotted zip up hoodie....got it for a christmas present around 2011 2012 or something before i even knew supreme was a skate company that was super highly valued and i left it in my ex-girlfriends dorm after i slept there one night and i never got it back. Loved that thing, cannot find it listed anywhere on any website. The only thing i can think of is that i am mis rememberong and it was a different company but in almost 100% positive it was supreme.

[@DFunct905]

Wtf @5:30 why use someone’s real name then silence it? I Like your vids.

[@roberthartmann782]

Wrote to on about Powell Peralta.. everything u need to know about Powell Peralta.. I hope u see what I message you on that video

[@dingocapo2087]

please do one on the 18!!!!!!!!

[@JonasPolsky]

i like ya cut, g

[@Cardinaldiscgolf]

Supreme x Depends collab please

[@HamptonPearce]

Well they bit her stuff but that's the street scene now days and the art in it. But I guess she bit Levi.

[@whoeven9890]

People I will not hang out with: 1.Hypebeasts 2.Posers 3.anyone who rides a supreme deck

[@jbarr088]

Damn so you wouldn’t hang out with Tyshawn Jones, Kader Sylla, Sage Elsesser, or Na-kel Smith?

[@monkeybread3004]

@@jbarr088 they all have their own board sponsors, so I think it's safe to say they rarely ride Supreme decks if at all

[@justterrell956]

@@monkeybread3004 they all have been seen riding supreme decks plenty of times. To be honest I think their decks skate pretty nice, I still skate my FA decks and toy machine as well.

[@playdohmasochist]

@3:39 HAHA I have that deck

[@passionofthechrist2563]

They should put a supreme store I Las Vegas

[@OGBakes]

2022 Berlin

[@bpnpun8207]

In India we have dustbin of Supreme 😅

[@raylanrose4934]

That wasnt a tagging marker, it was a bike pump

[@Sltremor]

They should come to Boston and beef wit one-gig

[@buffalobill4875]

Supreme is COVID-19

[@hotstudiosyoutube1805]

Woa y’all are a Canadian shop!

[@ILLAILLS]

They need a chicago location

[@calvinogden9127]

Chicago doesn't have a large enough skate culture, if they I another us store it'd probably be in Miami, Boston or Seattle

[@justterrell956]

That shit is going to get robbed 😂😂

[@claysoggyfries]

They need to open a store in Florida

[@DFunct905]

Clay Soggyfries so they can rip off Floridians? No thanks.

[@claysoggyfries]

Dox Fill Not rip-off persay

[@DFunct905]

Clay Soggyfries I guess it’s not a rip off when people ask for it. ;)

[@MrKVEGAS9]

Lmfaoooooo said GREEN-WITCH 🤣

[@illfadertv]

I love your videos but the way you pronounce “collab” is insane

[@ShredzShop]

😂 😂 😂 Glad you enjoy the vids!!

[@illfadertv]

Glass half full kinda fellas huh? Big fan of your guys work BIG FAN 😂

[@Cardinaldiscgolf]

Levi, you pronounced Futura wrong

[@ShredzShop]

It’s his Canadian accent...

[@Sin.Atonement]

As a clothing brand, I'm almost envious of their style of success

[@doodooheadfart]

What have they given back to the sport? Something to think about

[@dawnheall]

@@doodooheadfart skateboarding isn't a sport

[@masoudshairzadeh6820]

The holy grail supreme item is Rolex x Supreme watch that was given out to workers and family.

[@ShredzShop]

Damn that's gnarly!

[@jtkappy7742]

The Supreme logo is stolen from Powell Peralta

[@ExodiaOT]

Comment at 75 min after premiered

[@joeybaseball7352]

The brick is iconic.

[@Daz3d100]

U forgot independent trucks

[@alexskank]

14 thibg you didn't know about ZERO please

[@walleysful]

I think you need a Supreme glasses.

[@rosaliopadilla9067]

I wanna see supreme collab with vans

[@tchmcryan2564]

Rosalio Padilla yooooo thy should do that. They should colab with TNF too

[@yeappp663]

They have multiple collabs with supreme buddy

[@ImagzSniping]

Bruh their San fran store already open lol

[@dingocapo2087]

i want a supreme AK, shuuuuuuuuu

[@emersonwozniak]

Idc what anyone says those louie vatton x supreme sweatshirts are ugly af lol

[@pitzjj3031]

they need one jn las vegas

[@edwarddelacruz3923]

You forgot about the DC shoes collab!

[@janimize-3066]

Co lab